You may be asking why each scenario is different. Well, there are many types of Facebook ads and Facebook’s ad policies apply differently to each industry which is important to know before you try to remove a restriction on a Facebook ad account.
And I’m not even talking about Special Ad Categories (real estate, social issues, employment, loans etc).
How Facebook’s machines apply their striking automation really does depend on a number of factors which I’ll get into next.
You may not know this, but, being more or less compliant affects your CPC, CPL (cost-per-lead), and Cost of Acquisition. The less compliant you are – even if you’re not banned…yet – the more Facebook will charge you for distributing your ads, because they’ll feel it’s content Facebook users won’t want to see, if it isn’t fully compliant.
And, ad costs have been going up. On average, 91% of industries saw increases in CPL in 2023.
But, you don’t have to guess on compliance anymore, as I can help you diagnose and recover from Facebook ad account restrictions.
As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”
Want the same white glove treatment navigating Facebook shutdowns?
Click here, to schedule a discovery call.
How did I get myself restricted from advertising on Facebook?
You’d be surprised how many businesses are running ads based on what worked 5 years ago. Just like advances in technology rapidly change the social landscape, so do changes in Facebook’s ad policies.
Even if you went to the Social Media Strategies Summit, David Velez, Head of Social at Amazon, wouldn’t be able to explain to you how you got banned – none of the experts could, because they haven’t worked side-by-side with the software engineers who operate the automations that ban you. I happened to have this experience, from my work at Meta, and one common theme was how fast facebook ad policies change, the and effect this has on businesses like yours.
What was allowed last year may not be compliant this year. And if you’re still running ads that used to be compliant, Facebook will show no mercy in shutting you down ASAP. And even retroactively punishing your ad account by flagging old ads that aren’t even active, if they violate new current ad policies. This is what leads to ad bans marketers get, who then try to remove a restriction on a Facebook ad account.
Also a good roadmap: What to Do After Violating Facebook’s Ad Policies
Remove a Restriction on a Facebook Ad Account Flag Type
You can get your ads rejected for violating the spam flags, the Personal Attributes policies, or Facebook could have flagged you as an MLM.
Your eyes would pop out if you knew the list of banned words Facebook has that associate you with a pyramid scheme. If you accidentally used one of these words, even 1 word would be enough to get you shut down.
Ideally, you’d have your ads prescreened for Facebook ad policy compliance before going live. Then, you’d never have to try to learn how to remove a restriction on a Facebook ad account.
This can be problematic for many advertisers because you can read all the books on Facebook ads, read all of facebook ad policies and still not get answers.
You can study the top Facebook experts like Mari Smith (one of my clients), or events like Social Media Marketing World but even then, you won’t find anyone there who has worked with thousands of businesses recovering from ad account restrictions or who has worked at Meta with the engineers maintaining these ban bot automations like I have.
That being said, if you want to skip the rest of the article, and get a solution today just book a free discovery call, and if you’re eligible, I’ll guide you every step of the way to get Facebook ads live again and money coming into your bank account from ads safe from the automations.
Just click my calendar link here and book your call now.
How can I tell if my account was restricted?
While Facebook is supposed to send you an email, you may not always get an email telling you that your account is restricted. But, going to Ads Manager, or Business Manager you’ll see this warning when your account is restricted:
And obviously, not being able to run ads and having all your live ads shut down is a pretty clear indicator your account is restricted on Facebook. Part of the ninja skill involved when successfully trying to remove a restriction on a Facebook ad account comes down to accurately diagnosing what got you in Facebook jail – before FB bots have a chance to permanently restrict your ad account or Page.
If you haven’t read it, check out: How to Recover a Permanently Disabled Ad Account
What does having my account restricted mean?
If you have a restricted Facebook account, you are banned from using Facebook Ads, Facebook Pixel, Facebook Business Manager, and more. BUT…
The severity of your account restriction depends on:
• Your vertical | Type of Business
• The ad account history
• The type of ban
• The number of bans in the past 3 months
• The amount of approved ads
And a few other factors. Not all bans are the same, and not all Facebook restricted accounts have the same recovery process – or relaunching method when learning how to remove a restriction on a Facebook ad account.
Remove a Restriction on a Facebook Ad Account WARNING
Are people from Bangladesh promising you they can recover your restricted ad account? Don’t fall for it! Read How to Recover Facebook Ad Accounts now
If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.
“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”
Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.
What do I do if my Facebook account is restricted from advertising?
Remove a Restriction on a Facebook Ad Account Troubleshoot
To troubleshoot your restricted account:
The first step is to audit your funnel and identify the biggest risks when it comes to Facebook ad policy compliance. If you don’t know why you got flagged you won’t have very much to go on when attempting to appeal or remove a restriction on a Facebook ad account.
Review the Facebook ad policies that apply to your business specifically and determine which one the automations caught and flagged you for.
Still a little lost? I’ve created many Ad Guides on Facebook ad policy you can check out.
When you appeal, you gotta know WHY you were shut down FIRST. Most ad agencies have it BACKWARDS. They go in angry, demanding to be told why their accounts were restricted. And asking that their accounts get restored.
You really have to find out for yourself FIRST before appealing, because that will be the heart of your appeal: “I know what I may have done wrong and I’ve learned from it.” This will help when trying to remove a restriction on a Facebook ad account.
On Appealing: Chat in with Facebook Ad Support and get the agent you contact to submit the appeal for you instead of clicking Request Review. This will up your chances by a factor of 100.
Already completely banned?
If you are running ads and spending $100K a year or more on ads, I can help with that.
Confirm your identity
I have one word for you: DON’T. Well at least, not before taken certain steps first.
You may be one of the lucky 2% that actually start confirming your identity and slip through the cracks. But most people?
Once you hit that button it’s game over. Facebook will never confirm your identity because their form is broken and doesn’t transfer the data (like your driver’s license) to Facebook itself. And that definitely isn’t a reliable method to remove a restriction on a Facebook ad account.
There are other ways to get your ads live – all white hat – which are much better than trying to Confirm Your Identity. Well, at least, don’t try to confirm your identity without help from someone who knows how this system works, or you’ll end up in the endless loop.
Are you hacked or recovering from a cybersecurity hack from one of those bastards in Pakistan, Vietnam, Indonesia, or the Philippines? Sadly, it is a HUGE epidemic right now from those specific locations, including Malaysia. Read my full guide on what to do if your Facebook account is restricted from being hacked here.
Complete verification
Facebook’s ad policies will tell you to complete verification but like I said above, and admiral Ackbar reiterates:
Simply verifying a Facebook Business Manager will not remove a restriction on a Facebook ad account.
Remove a Restriction on a Facebook Ad Account Security
Secure your account
This is a new thing: If you’re a user of a Business Manager account that’s over 90 days old, you may need to enable two-factor authentication to meet Facebook’s security requirements. If you don’t, Meta may restrict your access to Business Manager tools for security purposes.
To reinstate your account, you’ll need to enable two-factor authentication.
If you haven’t submitted your IDs for the verify identity trap, enabling 2FA can sometimes restore your account. I’ve seen it happen – it isn’t reliable as the only solution, but it can help. As long as you don’t put a device, or email that you no longer have access to on your account! !
That’s another trap. Advertisers try to enable 2FA to get their ad accounts back but don’t realize they have an old email associated with their Personal Profile that they don’t have access to. Or an old phone number from a smartphone they no longer have.
You are royally @#$%&! if you do this because Facebook will show no mercy if you tell them, “I don’t have access to this email/device anymore.” Definitely not a solution to remove a restriction on a Facebook ad account.
It’s another good reason for you to make sure that your info is up to date before advertising, before appealing and before enabling 2FA.
Remove a Restriction on a Facebook Ad Account Content
Violating content
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My ads account is disabled
Sorry to hear that, if you are running a marketing agency or a business spending money on Facebook ads, I may be able to assist, just schedule a free discovery call: https://calendly.com/trevorwgoodchild/facebookexpert
I am not allowed to advertise from my facebook page unity furniture please solve the problem
Sorry to hear that, if you are running a marketing agency or a business spending money on Facebook ads, I may be able to assist, just schedule a free discovery call: https://calendly.com/trevorwgoodchild/facebookexpert
I'm not able to run ads because of restriction. My facebook was hacked. I was able to recover it but someone else was apparently using it for something and their name is still on the ads account. They are in the Philippines and im in the US. I dont know this person. Inbred it back
Hi Glenn!
The exact situation happened to me.
Were you able to recover your account and resume advertising with Meta / Facebook?
Sorry to hear that, if you are running a marketing agency or a business spending money on Facebook ads, I may be able to assist, just schedule a free discovery call: https://calendly.com/trevorwgoodchild/facebookexpert
My facebook account has been restricted. I cant advertise. I made an but it was rejected. what do I do. Kindly help.
I posted on Facebook saying let's go cowboys and a couple transfers I put on my shirts and they restricted my account. But my other friends post selling shirts with texans and cowboys and they have not been restricted...why?
This is on my personnel Facebook page
Facebook's automations are like any machine - the enforcement of policies is not perfect, sometimes they miss things they should ban, and give you the false impression that you can run ads for a product or service that you can't or shouldn't without risking a ban. If you are spending money on Facebook ads, and need help getting ads live again, I can assist, just use my calendar link to book a call, if you are running Facebook ads for your business.
my fecebook was restricted ineed review it
Facebook will not allow me to run ads. It says I'm restricted from being able to do that. But it didn't tell me the reason.
I can help with this, just set up a discovery call, here's my calendar:
https://calendly.com/trevorwgoodchild/facebookexpert
My account was restricted and I can't post my business again
Find a good time on my calendar and we'll discuss if you're eligible for any of my services that can help resolve issues like this:
https://calendly.com/trevorwgoodchild/facebookexpert