Facebook Ad Policies - An Ultimate Guide to Follow in 2022
How much of an expert are you on Facebook ad policies? That is a trick question. Unless you work at Facebook, you won’t know half of them. There are thousands of banned words, and ad policies you're supposed to follow but aren't told about. Are your Facebook ads blocked? Click here for expert guidance.
You’re in luck – I’ve worked at Facebook for years, way before they came up with “Meta” and can provide answers on how to follow their ad policies. Like the social media marketing team of Tony Robbins found out when I prescreened all their Facebook ads for compliance, in the Knowledge Broker Blueprint launch - understanding how Facebook's automations flag helps you to prevent getting flagged.
Want the same VIP treatment I gave their team? Schedule a discovery call here.
Before publishing an ad it is essential to know the risks that an ad contains to getting your entire funnel shut down by the automations Facebook relies on to enforce their ad policies. I’ve worked at Facebook for years, and provide answers on how to follow Facebook ad policies.
Table of Contents
1.Understanding Why Facebook Has Ad Policies
2.Pre-screening Facebook Ads
3.The Ad Review Process [In Depth]
4.Prohibited Content
5.TLDR for What Is Not Allowed on FB
6.Restrictive Content vs Prohibited
7.Future-Proofing Your Facebook Ad
Focus on Compliance First – Then Conversions
A high converting ad is great - but if it isn't following Facebook's ad policies and gets rejected frequently that will cost you $$$$$$. How much money are you losing from Facebook ads getting rejected or Facebook ad accounts getting disabled? [Check out my popular article on what to do if your Facebook ad account gets disabled]
You want to make sure your ads are compliant first and then focus on conversions. That's the sweet spot – a high converting ad that is also compliant – aim for this.
The time, energy, and money that is wasted when Facebook shuts you down can be avoided by auditing your funnel for compliance before running ads.
Read the full article here.