Author: Trevor W. Goodchild (Page 1 of 4)

Your advertising access is restricted facebook how to fix

Has Facebook sent you the ad restriction warning:”Your advertising access is restricted,” and you’re looking for a fix?

The ugly truth is that most articles online are just guessing on how to solve the “Your advertising access is restricted” ban. While I’ve worked at Facebook – now called Meta – and will give you the best advice on what to do.

Looking to start your own business, work from home, and not be micromanaged by a toxic boss? Learn more here.

Your advertising access is restricted – About

About advertising restrictions

What you may not know is there are many seriously bad actors active on Facebook 24/7, actively working to scam regular Facebook users.

So, while it may be a pain in the @#$, the Facebook ad policies and Community Standards remove a lot of scammers you never hear about, that could be jeopardizing your business presence on Facebook.

Sometimes, those getting the “Your advertising access is restricted,” ban have been mistaken for the actual bad actors making advertising challenging for the rest of us.

Your advertising access is restricted: Policy Violations

Advertising restrictions for policy violations

There’s a lot of similarities between a credit bureau and Facebook automations. Both keep track of infractions over time that add or subtract from your total score. Getting the Facebook ban, “Your advertising access is restricted,” is kind of like a bad credit report.

Another set of automations keeps track of how frequently your ad account is getting ad restrictions. If you get too many ads rejected in too short of a time, it could risk other ad assets.

Some businesses have gotten in hot water with Facebook’s ban bots enough that seeing “Your advertising access is restricted,” isn’t as big of a surprise. But, it’s still a brick wall when it comes to the next step for getting Facebook ads live again.

Maybe you’ve even run this exact ad before without an ad restriction! But, due to current automations, you’re now banned, unexpectedly, and seeing “Your advertising access is restricted.”

Why does this happen?

Your advertising access is restricted: Unusual Activity

Advertising restrictions for unusual activity

One of the themes I’ve seen recently is folks logging into Facebook while traveling and if you’re doing this, you’re increasing the chance of a ban due to unusual activity. DO NOT log into business tools on Facebook while you’re traveling. Schedule out your ads ahead of time, and organic posts, and talk to an assistant located where the ads are usually run from.

During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s solve Facebook ad issues (make sure to read Common Ad Policies Explained).

I know it’s kind of idiotic to think, I’m spending tons of money every month on Facebook ads, and all it takes is one vacation to Cuba, logging into Facebook business tools, and now everything is shut down.

Really, it’s for your own protection because there are a lot of hackers out there right now. Also, it points out just how granular Facebook restrictions can get – so it’s good to know when and how you can get restricted to ensure your entire funnel is squeaky clean.

Click here to learn How Anyone Can Earn 6 Figures from Home with a Simple Bookkeeping Business

Your advertising access is restricted: Background

Your advertising access is restricted – what does it mean?

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Some of the background behind Your advertising access is restricted flags comes from a systemic history check on your activity. Every is recorded on Facebook. Near misses, actual bans, ad rejections.

Just like my clients in cosmetic surgery discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook after a permanent ban after getting a Your advertising access is restricted rejection.

Even software engineers AT Facebook AND Twitter have reached out to me, asking for help with their restricted ad accounts. That’s how bad the automation restrictions have gotten.

Want the same white glove treatment solving Facebook bans?

Click here, to schedule a discovery call.

Your advertising access is restricted: Why

Why does Facebook say my advertising access is restricted?

Often Facebook may use header flags, like Circumventing Systems, to identify that something is wrong with your funnel. But, the machines have yet to get a definite flag from your ads or lander or forms. All the bots know is that something isn’t adding up and is non compliant.

Facebook might say your advertising access is restricted because all appeals are exhausted and you didn’t do anything specifically to show Facebook that you aim to follow the policies.

Or, you might have encountered a complete ban-level flag that if even said once, can get it all shut down.

Your advertising access is restricted: Causes

It’s very easy to get banned, especially when you’re joined at the hip with spammy sounding conversion copy and your entire brand on Facebook. Your Facebook Page usually isn’t banned first, typically you’ll get some ad rejections first. This may then trickle down to higher CPAs.

If you haven’t course-corrected in a Facebook-approved way by now, Facebook will make the determination that these Facebook ad policy missteps are intentional, leading to a Your advertising access is restricted ban.

In an ideal world you’d get a notification in emails from Facebook, or from the bell icon in the Meta Business Suite, or the Business Manager settings that notifies you of current ad restrictions when you get the Your advertising access is restricted ban.

Back in 2016, Facebook used to do things like this and give you more chances to course-correct your ads, policy-wise.

But, I think, given the amount of spammers in 3rd worlds, now the leash is a bit shorter. Most likely you got restricted by either an established pattern of ad violations, or a new Facebook ad policy just got rolled out that led to seeing the Your advertising access is restricted flag.

Your advertising access is restricted: First Steps

How do I unrestrict my Facebook ads?

A big mistake I see businesses make – even 8 figure businesses – is to immediately click Request Review before diagnosing why they were banned, and the severity of the flags that led up to seeing: Your advertising access is restricted.

The first step you want to take is a thorough audit of the ads that may have those flags inside them. And determine what Facebook actually wanted to see instead of the copy or creative you used, or your ad agency used.

Tried this already but are tired of spinning the barrel? Schedule your complimentary discovery call with me here, and we’ll see if you’re eligible for my services.

How to Earn the Money You Need without Sacrificing the Time You Want for Yourself & Your Family

To troubleshoot your restricted account

What should you do first? Well, start with the audit, determine a theme amongst flags, and specifically look at how the Facebook ad policy automations apply to your type of business.

Facebook’s automations don’t act the exact same way with every business. Some niches are at higher risk than others. And, if you’re in a special ad category, you have limited targeting abilities. The ad policies come down on your brand in a different way.

Learn the 3-question script that will turn your new prospects into PAID clients -> Click Learn More

You’d think Meta wants your money instead of forcing folks to google stuff like, “your advertising access is restricted facebook how to fix,” but after the Great Tech Layoffs, Facebook’s reliance on automations just got supersized.

Sheryl Sandberg -who I’ve interacted with while working in tech at Facebook – is moving on to greener pastures. The focus is not on supporting Facebook advertisers right now – but this is where I can help, having done so much at Meta and working with established organizations like even my alma mater, the University of Texas.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

How to appeal advertising restrictions

It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:

Requesting review does not send your ad to a human. It merely gives your ad’s rejection case to another machine who then says, “Oh, the 1st machine was right,” – 2nd machine.

The entire line of thinking here is wrong.

I think it stems from the urge to become a victim and feel helpless, instead of using logic and critical thinking to discover why your ad is under fire.

Basically, what you want to do with an appeal to give yourself the best shot is to identify all the microflags in your funnel, and the major flags. This includes your website as well as Facebook Page.

After doing this, gauge how severe each flag is, because the severity will determine what options you have for appeals. Then, remove those flags, by replacing the offending copy with compliant copy Facebook does approve.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Only THEN, do you chat in and try to appeal. I’ve got this down to a science, if you do have a chance (the best appeals are within 48 hours of the ban hammer dropping), the process above will get you the best shot at recovering.

Facebook Ad Policy FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.

Ready to Finally Make the Money You Need in the Hours That Work for You & Your Family? Don’t miss out, Learn More here.

3. How to appeal a disabled facebook ad account

As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly.

5. How Many Policy Violations Before Account is Shut Down?

Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is.

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.

7. how long does facebook take to review restricted ad account

Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions.

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.

9. How To Get Your Disabled Facebook Ad Account Back

First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.

That being said, the same answer applies here to the instructions above, for appeals

10. How to unblock your Facebook ad account

Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here.

Still looking for solutions to the ban, your advertising access is restricted? Keep reading:

Your Advertising Access is Restricted Fix

Solutions to Restricted Facebook Account

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What Is a Virtual Bookkeeping Business
(And Why Is It Better Than Any Other “Make Money Online” Opportunity Out There):

On Day 1 of the Keyboard Rich Challenge, you’ll discover:

How starting a virtual bookkeeping business can give you financial freedom + time with your family & time for yourself, too!

Why you won’t need a prior degree, experience, startup capital, or have any “sales” skills to get clients.

The very few things you need to start your business THIS week—and the stuff you DON’T need that will only waste your time.

Learn a legitimate (and in-demand) skill that businesses love paying good money for – click here to join the waitlist

Disabled Facebook Ad Account Solution for Meta

Did the ban hammer slam your Business Manager with ad restrictions and a disabled facebook ad account? I’ve worked at Meta and am a no bullshit guy. I’ll help guide you to a solution even if Facebook won’t reply.

Make your ad account active in Meta Business Manager

You have no issue turning profit from Facebook ads that give you at least 2X ROI if not more BUT it’s a headache when the ban bots suddenly hit you with a disabled Facebook ad account. Damn!

To YOUR eyes, your ads look great. You’re convinced you haven’t done anything wrong (but a shred of doubt lingers that just maybe you did). Logging into Ads Manager you click Request Review but literally within seconds see:

Part of your frustration also stems from the fact that you’ve run this same ad many times before without an ad restriction!

So what gives?!

During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s solve Facebook ad issues (make sure to read How to Solve Facebook Ad Account Restriction As A Business).

Disabled Facebook Ad Account Guide

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Today I’ll share insights on what to do if your Facebook ad account gets disabled.

Just like my clients in cosmetic beauty have discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Even software engineers AT Facebook AND Twitter have reached out to me, asking for help with their disabled facebook ad accounts. That’s how bad the automation banning has gotten.

Want the same white glove treatment solving Facebook bans?

Click here, to schedule a discovery call.

Disabled Facebook Ad Account First Steps

Before you begin

I don’t work with businesses who are new, or haven’t figured out how to run high-converting ads – you need to establish your value proposition, target audience and compelling ad copy first.

Secondly, it’s good to keep in mind, running ads on Facebook isn’t the same as running ads on Google, banner ads, or newspaper ads. Facebook is its own ecosystem. So if you’re looking to trusted sources like Sprout Social for Facebook ad tips, just remember – they won’t teach you Facebook ad policy. And won’t provide insights I do from working at Facebook.

The Reason Why Your Facebook Ad Account’s Disabled

Why does Facebook disable ad accounts? You’d think Meta would want your money instead of forcing folks to google Why is my Facebook ad account is disabled?

The short answer is that there are a lot of clickbait farms that use unethical practices which ruin it for everyone else. Even Sheryl Sandberg is leaving Meta.

Facebook Disabled Ad Account Explanation

The long answer is that Facebook creates specific automations their algorithm delivers that can’t distinguish an innocent mistake from those actually circumventing their systems. So, you end up with a disabled facebook ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Recognize the signs of a disabled Facebook ad account

You aren’t trying to cheat the system you’re just running ads for your clients right?

(For a behind the scenes on Facebook’s algorithm click here)

But you don’t have to wonder in the dark trying to avoid Facebook bans. As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

How Facebook Automations Flag Disabled Facebook Ad Account

If every ad went under human review instead of robots, you’d have a lot less ad accounts disabled.

But the reality is, machines are making most of these decisions based on SQL logic and the Facebook Ad Policies here

(Which are different from the Community Standards that control what appears on personal profiles on the Newsfeed. There are some overlaps but they aren’t identical).

Disabled Facebook Ad Account: Payments

When choosing a payment method, make sure:

There is a new issue affecting advertisers everywhere: Banks are rejecting preauth charges from Facebook ads. So before choosing a payment method, make sure to review the advertising history of that particular debit or credit card.

The impact of a disabled Facebook ad account

Facebook uses a series of automations to review ad policy violations in your Facebook ads and landing pages, and often to review Facebook ad appeals. Facebook has 3.030 billion monthly active users, so Meta has to use machines to automate some of the flagging.

Want to make sure your landing page doesn’t get flagged by Facebook? Click here.

As much as we want to play the victim of Facebook F$^*%ng up the reality is you probably did violate the ad policies.

Maybe your ad copy made promises that sounded unrealistic in Facebook’s eyes (again, don’t take it personal this is a freakin bot that is flagging not a human).

Now you have an MLM flag or Unrealistic Claims flag (also known as Misleading Business Practices).

Disabled Facebook Ad Account BM:

Business Manager

An important thing to note: Once your Facebook Business Manager is disabled, any Facebook Business Page still inside it is permanently restricted from advertising.

The reason is because once a BM is banned, you won’t be able to edit it. This means you can’t remove people, or FB Pages from it – FYI.

Disabled Facebook Ad Account and PAS Formulas

That’s not to say Facebook doesn’t glitch out – oh it does. There are bugs. Recently many of my clients came to me after getting the “Discriminating business practices” flags.

Yet their Facebook ads were innocent af and didn’t break any rules. I guided them to appeal in the correct way and everything got up and running again.

Schedule a discovery call here

But realistically? This happens about 5% of the time. The other 95% you’re getting flagged because you did violate the ad policies that just may not be explained very well.

Why was your Facebook ad account disabled?

There’s like 10,000 ad policies not really told to the public that Facebook wants advertisers to follow.

More on the deets on the newish facebook ad policies in California read here.

So you go and google: “facebook account disabled for no reason” or maybe you’re searching for “facebook account disabled locked.” I’ve even seen some searches for “disabled facebook ad account how long,” but you can’t find any solid answers.

Immediate Steps to Take After Your Ad Account is Disabled

Now you think, maybe it wasn’t an ads issue at all. Perhaps it was something else – and you search for “facebook account disabled community standards.” These are the policies that govern everyday usage of Facebook.

But, still you don’t get any closer to the finish line searching for “facebook ad account disabled for policy violation” or “facebook ad account disabled 2024.” What about ad account recovery? Is it possible to get your old account back?

You google “facebook ad account disabled appeal,” and “why is my facebook ad account disabled.” Still nothing. What gives?? I’ll answer that but first, let’s discuss the digital real estate you’re running ads on.

Facebook expert and influencer Jon Loomer admits Facebook’s automations are wrecking havoc on ads. Even Facebook’s own Advantage+ automation meant to help you get more reach often glitches and just shows your ads to clickbait farms, optimizing for cheap 3rd world country clicks.

Immediate steps to take after your facebook ad account’s disabled: don’t appeal, audit your ads because you need to both identify WHAT got you on Meta’s radar AND the severity of the flag before taking action.

It’s super key to determine why you got on the radar before appealing a disabled facebook ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Navigating through Facebook ad complications

Anything can go wrong when you have a website with billions of users every day and millions of advertisers running ads on it. Pattern-recognition-protocol is a unique system I’ve created that helps decode how and why the automations ban you, based on years of working at Meta and working with thousands of advertisers in every imaginable field of business.

While you don’t have access to the PRP yet, as it isn’t public, you can gleam a few tips from it:

Always review the pattern of bans for your industry before creating a marketing plan
Make sure your social media managers know what NOT to post
Balance conversions with compliance for ROI and keeping Facebook ads active

Machine-learning and neurolinguistic programming are what decide 99% of the Facebook bans, not people. You have to learn how to think like a machine to be successful here.

Still hitting a brick wall with restricted Facebook ad accounts? Protect your most valuable asset – your money-maker – and schedule a complimentary discovery call now, while I still have space on my calendar. You will learn a TON even if we don’t work together. My calendar is here.

Disabled Facebook Ad Account: Intellectual Property

An Important Fact On Facebook’s IP

I’ve noticed many feel like they have a right to post on Facebook and run ads, as if Meta is a public school or government property.

Something important to note:

Facebook is a private website. Acting like it’s a public entity ups the risk of a disabled facebook ad account.

By using Facebook – as a Profile or FB Biz Page you implicitly agree to Facebook’s Terms of Service – which means they can do whatever the hell they want on their website.

It’s private property just like someone’s lawn or land.

In Texas, you have a right to shoot someone trespassing on your property – think about that in terms of what Facebook is allowed to do on their own platform.

Disabled Facebook Ad Account: Appeals

Submitting an Appeal to Facebook

New Policies Affecting Disabled Facebook Ad Accounts

Moving too fast can not only cause car accidents, but also get Facebook bots to flag you as either a machine or clickbait farm. So, when you are starting to see some ad rejections, instead of immediately ignoring them or submitting new ads, do your best to diagnose why they were rejected.

Once you have a good idea, locate where those flags may be in other parts of your funnel. Also, make sure you have a privacy policy Facebook’s machines will approve of. Don’t know how to do this? Schedule a discovery call with me now right here.

Disabled Facebook Ad Account: Road Map

From Disabled Facebook Ad Account to Appeal

For whatever reason, breaking ad policy rules, glitches, aliens – you are now stuck with a disabled ad account and Facebook rejected your appeal. Even if you went to Social Media Marketing World they couldn’t tell you how to fix this.

Why is that?

Facebook rejects your appeals because you clicked on a button inside Business Manager to appeal it and never talked or chatted with a live human being.

“My facebook ad account was disabled!” you scream at the ceiling. Your web browser history shows searches for:

“Ad Account restricted”
“your access can’t be reinstated because too much time has passed since we restricted. Your Access Can’t Be Reinstated: Confirm your identity.”
“facebook ad account disabled for unusual activity”
“my facebook ad account disabled”
“facebook account disabled how to recover”

But you’re still stuck.

What happens now?

Automations are reviewing your Facebook ads instead of Facebook ad support, and when you appeal with a button instead of a person, the automation reviews that too and rejects it instantly.

When you have a disabled facebook ad account, it’s 95% chance a machine not a human flagged you.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Recover a Disabled Facebook Ad Account Part 1

Outdated articles like this one will gloss over what to do without going into more detail – so I’m going to give you more insight on Facebook ad accounts disabled and what to do.

How to Recover Disabled Facebook Ad Accounts part 2

…and what NOT to do when appealing ad accounts.

Many websites will tell you to just click “Recover Account” (like this one) but that’s incorrect!

The advice in that article tells you to fill out a form and wait to see if you get assigned a Facebook rep – that is rolling the dice and likely to make your disabled ad account unrecoverable.

Also this article gives incorrect advice as well telling you to verify your Business Manager after getting an ad account disabled.

That’s the dumbest advice ever (sorry not sorry Emily).

– That’s like going 120 MPH yelling out the window at the cop:

“I promise I won’t break the speed limit again officer!” while speeding.

When your ad account is disabled – you are asking Facebook to trust you that your business is legit, even after you’ve set the precedent that you can’t follow their rules.

You think Facebook is going to act in your favor? NO.

You’ll get stuck in a cycle of the spinning wheel of death for Facebook trying to both verify a Business Manager with a disabled ad account and review your appeal to that disabled ad account. Your facebook ad manager account disabled, no ads live – what to do?

If you want to verify your Business Manager after your ad account is reactivated, or on a fresh new Business Manager – sure, that can help.

But don’t do that while you’re appealing a disabled ad account – be smart. Clicking Request Review is a big mistake.

You’ll enter the never ending loop where either you’ll wait forever without a response from Facebook.

OR

Maybe Facebook will ask you to verify your Business Manager, then accept your credentials but never reply.Now you’re stuck with a Facebook Business Manager not verified, and an ad account disabled.

Your clients are screaming “Why aren’t my ads running?? I’m losing money every second Facebook ads aren’t live selling my products!!”

Diagnose The Problem

You’re want answers to why you got banned, when everything hangs in the balance of a billion dollar social media company’s decisions who isn’t replying or telling you what you did wrong or how to fix it.

Maybe you found the article I linked above and hit “Request Review.” Don’t do that until you audit your funnel.

That has a slim chance of recovering a disabled facebook ad account. While it may work, if you don’t know why your ad account was restricted, then you will get the Facebook ban hammer again.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Preventing Future Ad Account Disabling

Regularly prescreen your ads for ad policy, and marry conversions with compliance. Never request review without a contact at Facebook. You’re leaving the fate of your ad account in the hands of a machine, a bot that will automatically make a decision based on its programming logic without any human context. (Also read: Facebook Disabled My Account Next Steps)

On a rare chance, sometimes the machine will instantly reactivate your ad account but most of the time you have 99% higher chance contacting a rep at Facebook Ad Support via the Facebook Business Help Center.

So don’t click on “Recover Account,” without first doing a damage assessment.

Make a closed ad account active

Part of why I’ve been so successful helping my clients get Facebook ads live again, is I don’t use the spray the wall with bullets approach. Shoot first, ask questions later, just go go go!! Yes, clients are screaming, “Why aren’t my ads live! I’m losing money!” Sure. I get it.

But, not failing here, means shifting your strategy from checkers to chess. There are wheels within wheels for how you get flagged and one of the most important ways to NOT get banned, I’ll reveal next.

Determine Why You Were Flagged BEFORE Appealing

Let me RE-EMPHASIZE:

If you don’t determine why you were flagged first BEFORE contacting Facebook ad support, you’re going to repeat history like GroundHog’s Day.

HERE’S WHY:

If FB reactivates your ad account, and you have the same flags still in your funnel the automations will continue to scan your ads and flag you.

This time maybe disabling your Business Manager too. That’s another loop you can get caught in. Your friend told you that his “facebook account disabled suspicious payment activity” message just showed up in his Business Settings.

There has been a recent payment method glitch that has been giving many ad agencies a disabled facebook ad account or two – so that’s a whole other can of worms there. Now, your Facebook Business Manager is disabled too and you’re starting to lose it.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

And you’re really freaking out that his facebook ad account was disabled for no reason. You’re hoping the warning saying “your fb ad account permanently disabled” will go away.

This is what you do instead when handling a disabled facebook ad account:

Step 1. – Navigate to Facebook’s Business Help Page here:

Step 2. – Select your ad account from the drop down menu:

Step 3. – Select the issue:

Step 4. – Click on Contact Support:

A lot of people can’t figure out how to even get this far – owners of businesses that spend $100K a month and up have told me they can’t find this page when their facebook ad account keeps getting disabled. For my essential guide to Facebook ad policies click here.

You want to make sure you’re logged in to the right account – you may need to use an active ad account in the same Business Manager to contact support.

Also bookmark this link that as of 2024 is a direct route to contacting support.

If you try and still can’t get a person in Facebook ad support to open up a chat with you, then you can try out this Facebook Ad Account Disabled form here.

But keep in mind, the Facebook Ad Support reps are working at Facebook and have a more effective internal form they submit to the Facebook ad policy department who actually makes the decisions.

Disabled Facebook Ad Account Request Review Tactic

So contact Facebook Ad Support FIRST.

For an in depth look at the top reasons why Facebook disables ad accounts click here.

Tired of reading articles? I worked with the engineers who created Facebook’s ban bots and can get your ads live and generating revenue again. Just book a discovery call here.

So you got on a chat with Facebook Ad Support – sweet! But keep in mind you are not talking to decision makers. Maybe your facebook account disabled due to copyright infringement or your facebook ad account disabled payment method triggered this.

You’re googling “facebook ad account disabled reddit” when you get hit with a new flag: “facebook ad account disabled circumventing systems.”
Damn it!

You’re all heated chatting with Facebook ad support but they can’t help. Remember:

These are gatekeepers that often don’t speak English fluently (if you’re coming from America, or the UK). They won’t understand a lot of what you’re saying.

They are essentially like bartenders – they have to hear a lot of crap from advertisers who chat in using all caps like “HELLO ARE U THERE.”

And at best, these are entry level workers that can understand maybe, 40% of what you’re talking about on a good day when you ask them how to fix facebook ad account disabled.

If you get lucky, you may talk to someone who gets 70% of what you say when chatting, “facebook disabled my ad account for no reason!”

– but they’ve never run ads that have actual ROI –

Facebook Ad Support agents aren’t in the business world, they aren’t entrepreneurs and don’t have a vested interest in whether or not your ad account is active or disabled. Or your facebook account disabled upon creation issues or your facebook account disabled login problems.

How nice you are to them, how simple you make your explanations will play a role in how receptive Facebook is to your appeal.

Their goal is to close as many cases as possible – quantity over quality. So be respectful, polite, and also realistic when it comes to disabled facebook ad account review time.

But, if you manage to say the right words and prep Facebook ad support, on rare occasions they can help you recover from a disabled facebook ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Make an ad account active

Anyone who says they can instantly recover your ad account is lying. I have an emergency service for this that only works if you’re within the first 48 hours or less of getting your ad account disabled.

If you are within that window, reach out to me and state this in the form

What Happens After Appealing Disabled Accounts

Pause yelling “My facebook ad account got disabled!” and take a seat.

Your ad account could either be:

• Reactivated within 24 hours because it was a Facebook glitch

• Reactivated incorrectly because Facebook Ad Support missed the flags you do have

• Or it’s “your ads are violating ad policy” or “this business model isn’t supported” and you stay disabled

What To Do If Your Ad Account Appeal Gets Rejected

Realistically you have about a 50/50 chance appealing any ad account that’s disabled. Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:

♦ How many previous rejected ads you’ve had

♦ What your ad account’s hidden score is (a ratio of rejected vs approved ads)

♦ If you conveyed your situation correctly to Facebook ad support who are gatekeepers not DMs

♦ If you determined first exactly which ad policy you’re flagged for (this helps FB ad support reps make a case for you)

♦ Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook? Do this first if your ad account disabled for policy violation.

♦ Your business model – certain business models are under more scrutiny than others (how to make money online, special ad categories etc).

♦ Did you circumvent systems and immediately try to run ads after being rejected?

I could go on – the important thing to consider is how do you move on if your appeal is rejected and you don’t have an ad account to advertise with. You’ll want to try a couple of different things.

Now if your ad account disabled payment method issue is happening…that’s a whole other bag of worms. If your ad account was disabled for something minor…

(You’d have to know what you got flagged for, specifically, which ad copy triggered this flag and the weight of each ad policy flag).

– You could possibly start advertising from another ad account within the same Business Manager – but you need to warm up the new ad account with specific ads that achieve this before going into conversion ads.

But, in the event that either your Facebook ad account was disabled for a bigger issue (like mentioning covid) or you just don’t freakin know because you’re not a Facebook ad policy expert – you’ll want to create a new Facebook Business Manager.

If your ad account’s disabled, facebook may give you leeway. If you’re looking for the scoop on the top reasons that Facebook ads get rejected click here.

But if your instagram ad account disabled for unusual activity, you may have a security leak.

Keep in mind – if you don’t identify what triggered the automations to flag you the first time, it won’t matter how many new Business Managers or ad accounts you create – you’ll get shut down again and again.

You’ve got to identify the triggers the automations are acting on before appealing, remove them from your funnel, then appeal.

If that doesn’t work out, start fresh, warming up new ad accounts (possibly in a new Biz Manager) that are free of the same flags you got shut down for in the first place.

Again, an ad account disabled payment method issue is different than the type of disabled facebook ad account issues you face with 2024 flags. Facebook has changed a lot since even just 2021.

Some common flags you may have heard other advertisers get caught with are something like, “facebook ad account disabled circumventing systems.” That’s why you need to find the flags first before appealing or even that appeal will be viewed as circumventing.

I see a lot of bad advice when folks just google, “facebook ad account disabled reddit” or “facebook ad account disabled for no reason” because it becomes just a cig break at work to complain, rather than solve the issue.

While FB and IG are owned by Meta, in fact Instagram has it’s own separate process for how automations flag you with an ad account disabled instagram issue. Are your Facebook ads blocked? Click here for expert guidance.

Once you do identify the specific flags that got you in trouble you can advertise again:

✅ In a new ad account in the same Business Manager if you had a minor flag cause the ad account to get disabled, or

✅ A new Business Manager and new ad account in the new Business Manager (don’t use your personal ad account attached to your profile – create new ones in Business Manager) or

✅ fresh start with a coworker’s account you want to learn from your mistakes here and not repeat them to exit the loop and advertise again.

If your facebook ad accounts disabled how to enable it really comes from knowing the ad policies. And a disabled Facebook ad account in 2024 faces its own challenges from the i0S update in Apple, to election years.

Conclusion

What if I told you there was a disabled facebook ad account solution? You’d never have to worry about guessing the reasons for facebook ad account disabled.

We all know what a 10th level of hell it is waiting on the facebook ad account disabled review time when your ad account is disabled facebook doesn’t care how long you wait.

It’s time to stop taking shots in the dark if your facebook ad account’s disabled, what to do is first figure out all the flags. But you’re still asking what to do if ad account is disabled and googling “why ad account is disabled” or “why is my facebook ad account disabled on instagram.”

I can help with that. I’ve been a project manager at Facebook and worked in ads at Meta. I know you’re wondering, “If my facebook ad account is disabled can i create a new one?”

Especially if you’ve seen the disabled facebook ad account final decision warning in Ads Manager.

Or you’ve got a disabled facebook ad account in business manager issue as well with those ominous red letters seen in the Business settings. I’ll be happy to assist in how to solve disabled facebook ad account issues. You can stop searching for “my facebook ad account is disabled how to enable it” as there are better solutions below.

Facebook Disabled Ad Account Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Solve Facebook Ad Account Restriction As A Business

Are you looking for a solution on how to solve a Facebook ad account restriction? I’ve worked at Meta and will give you no BS help with figuring out a Facebook ad account restriction.

1. Overview Facebook Ad Account Restriction

Like the Bermuda Triangle, Facebook’s advertising policies are mysterious to businesses running Facebook ads, especially when dealing with a Facebook ad account restriction.

And navigating what happens when your Facebook ads are rejected can be a frustrating experience. Add also that Facebook Profiles have separate rules than Business Pages and you’re asking:

“How can I navigate Facebook’s advertising policies as a business?” or “How do I recover from a Facebook ad account restriction?”

And what’s troubling is the fact that the more Facebook ad account restrictions you get the higher the cost of ads is for you. On top of that, one of my former clients, Mari Smith, the Queen of Facebook just announced that boosted posts on Facebook & Instagram via mobile cost 30% more thanks to Apple. Starting soon (if not already), if you BOOST a post via the Facebook or Instagram app on iOS you will be charged an *additional* 30% service fee.

You want to save money? Get less bans and don’t get a Facebook ad account restriction. Stuck because Facebook won’t tell you why you were banned?

I’ve worked at Facebook for many years in ads, tech and project management and I’ll be helping your business understand Facebook ad policies today and how to solve a Facebook ad account restriction. Schedule a discovery call at no cost, and learn a ton here.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Ad Account Restriction: Standards

Understanding Facebook Advertising Standards

Facebook’s Advertising Standards provide policy detail and guidance on the types of ad content Meta allows, and the types of ad content Meta prohibits. Breaking these rules leads to a Facebook ad account restriction.

When advertisers place an order, each ad is reviewed against Meta advertising policies. Facebook’s Advertising Standards also provide guidance on advertiser behavior that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page, or user account).

If you think your ad was mistakenly rejected, or if you think your Business Account or its assets were mistakenly restricted, you can request a review of either decision in Account Quality or by chatting with Facebook Ad Support.

BUT…

It’s challenging to do this because Facebook outsources all their Facebook ad support reps to call centers with contractors who have zero experience running a business and don’t actually know why your ads are rejected or why you got a Facebook ad account restriction.

On top of that let’s say you pay a few thou to go to a marketing event to learn more from experts, like the Social Media Strategies Summit. Not a single speaker there has worked with the engineers at Facebook like I have, and none will give you a straight answer on avoiding and recovering from bans.

Want to know why Meta gives you a Facebook ad account restriction? It’s a combination a many confusing elements. Given I’ve spent years working at Facebook, I can help you solve a Facebook ad account restriction.

I’ve worked with SMBs, celebrities, and social media influencers. Schedule your complimentary discovery call here.

So let’s get started! Below you’ll find tips for navigating Facebook ad policies as a business and how that differs from using Facebook as just a profile.

Facebook Ad Account Restriction: Confusion

Common Points of Confusion

To help you build a compliant and user-friendly ads experience, I’ve highlighted some common areas of confusion. Click the links below to learn more about:

What Facebook won’t tell you is that the automations don’t understand human conversation. So if you have any that could be interpreted as sexual, you may get shut down.

If your landing page seems like it’s implying that Facebook / Meta has endorsed your product you may get the ban hammer.

Or perhaps your ad copy is simply using “you” and “your” incorrectly in ads – this means you’ll get flagged.

Read about how to recover your Facebook ad account for more details on flagging.

Prevention is always going to be a lot easier than trying to recover from having a restricted Facebook ad account. The reason is, simply said, machine-learning. As Facebook’s automations tend to establish patterns after identifying your ad account as a rule-breaker, they will return and scan your Business Manager more frequently.

It’s kind of like pissing off a boss on your first day on the job. The trust that boss was going to extend to you is now obliterated. You feel like you’re walking on eggshells because now it seems like even an innocent mistake is being viewed as a deliberate attempt to circumvent the systems.

Want to stop walking on eggshells around Facebook? Trade doom-scrolling for guaranteed Facebook compliance with a complimentary discovery call.

Even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

Also, I’ve made a complimentary infographic for you, on how to navigate the facebook ad policies if you got a Facebook ad account restriction for Circumventing Systems:

Circumventing Systems Guide 2.0

Facebook Ad Account Restriction: Principles

2. Meta Advertising Policy Principles

Meta has some boilerplate ad policies that are enforced by machines and there is very little human review if your business is running Facebook ads. This is what leads to getting a Facebook ad account restriction.

Officially, Facebook says that advertisers contribute to the Meta community in many ways, including highlighting new products and services or drawing attention to events and issues.

In reality, Facebook advertisers pay for Mark Zuckerberg’s mansions in Hawaii but, there is little to no hands-on help from qualified Facebook reps when trying to solve a Facebook ad account restriction.

Be sure to read What to Do If Your Facebook Ad Account Is Disabled

Facebook wants to create a welcoming environment for everyone who uses Meta products and services, so they have put in place Facebook Advertising Standards to guide what is allowed across Meta technologies.

However, in practice, what ends up happening is ads get flagged for a minor detail that isn’t obvious and leads to a Facebook ad account restriction.

Now, Facebook is still profitable and making many of my clients a lot of money. But, if your grasp of compliance is lacking, you may get even lower click-through-rates. The average click-through rate on Facebook ads is 1.4%.

While it’s good to understand Facebook’s philosophy – to create a website based on connecting and community, there are a lot of things lost in translation when trying to avoid a Facebook ad account restriction. Because there are like 10,000 more facebook ad policies relating to how the machines decide to give a Facebook ad account restriction. That’s why I’m trying to help here.

Also, grok that this is ultimately designed to keep Facebook users on the platform as long as possible. This is for Facebook users to see more ads, which makes Facebook wealthier.

So, if you’re wondering why Facebook is so strict on businesses running Facebook ads – it’s because Meta wants to make sure your ads aren’t driving Facebook users off the platform to a competitor.

Who then takes that ad revenue Facebook would have had if your negative or shocking ad didn’t scare Facebook users away? Hypothetically at least, because the FB automations misunderstand human language all the time.

Are you hacked and Facebook isn’t helping, Google isn’t helping and you can’t get answers? Read the ultimate guide to fixing a hacked Facebook account here.

Facebook Ad Account Restriction: Ad Principles

Facebook Advertising Principles

Advertisers running ads across Meta technologies must follow the Facebook profile’s Community Standards and the Facebook Advertising Standards. In addition, advertisers on Instagram must also follow Facebook’s Instagram Community Guidelines.

If you don’t follow both the ad rules and the regular FB user rules you’ll be at risk for a Facebook ad account restriction.

Here’s an important distinction: Profiles must abide by the Community Standards, not the Facebook’s advertising policies. This means that certain content that would be banned on Facebook ads, is allowed for Facebook profiles to post. That’s why getting a Facebook ad account restriction can seem like a surprise, because you don’t know which policy you violated.

But, the reverse is not true. If your Facebook ads contain content that is against the Community Standards, you will also be breaking the Facebook ad policies. Are your ad accounts fine but your Facebook ads are rejected? Read about what you can do when you find your Facebook Ads Blocked.

Meta’s policies are guided by the company’s core values and the following principles:

Facebook Ad Account Restriction: Enforcement

Enforcement of Facebook Ad Policies

Let me share what this looks like in reality not just the fluffy PR speak you see above from Facebook, so you can sidestep getting a Facebook ad account restriction. Also, be aware of new fake posts on Facebook as Facebook’s new ban on News is causing a rise in bad actors.

Protecting People From Unsafe and Discriminatory Practices

While on the surface this can be interpreted as “don’t sell drugs on Facebook” (which is true of course – don’t do that!) the part to pay attention to is “discriminatory practices,” to avoid getting a Facebook ad account restriction.

In 2023 there was a bug that would randomly flag accounts for “discriminatory practices” that were fully compliant. Yet, the automations glitched out. If you chatted in with one of their outsourced workers in Facebook ad support, 9 out of 10 times you could get your ads active again. But, you could get stuck in the loop with a Facebook ad account restriction if you didn’t say the right thing to Facebook ad support.

Discriminatory practices have a history:

In 2019 a lawsuit forced Facebook to take away real estate ads’ ability to use income and zipcodes from targeting parameters in Ads Manager. This led to a lot more bans and a lot more advertisers got hit with a Facebook ad account restriction. There was a lot more oversight for businesses running ads on Facebook because Zuck didn’t want to lose any more money in court.

So the special ad categories was established and ban bots got even more severe, hitting more marketers with a Facebook ad account restriction.

Facebook Ad Account Restriction: Scams

Protecting People From Fraud or Scams

Right now there is a wave of 3rd world country hackers from Vietnam mainly, but also Bangladesh, Mumbai, Philippines, Pakistan, and some from Malaysia. They benefit from you getting a Facebook ad account restriction, because they’ll run crazy ads while you’re locked out of your account.

They are hacking into people’s Facebook profiles, posting bad content to get your Profile taken down because they realized they can run ads and the Ads Manager will sell their shit a lot longer and you can’t shut it off with your profile disabled unless you cancel your credit cards and PayPal account.

If your Facebook Profile has been hacked, Facebook offers no support at all, as the Washington Post accurately reports.

Facebook Ad Account Restriction: Hacker Warning

What this means for businesses, is you gotta be careful about your wording, it’s so much easier to get a Facebook ad account restriction. You don’t want to sound like a scam because there are A LOT of scammers out there right now hacking into people’s Profiles.

A lot of companies that focus on teaching people how to start a business comes off as sounding like an MLM because of the wording.

Work-from-home type ad copy can get flagged as a pyramid scheme if you aren’t careful. I help folks audit funnels to be compliant to avoid getting shut down for this.

Read more on frequent Facebook ad policies if you are looking for an explanation of how and why they work the way they do.

Facebook Ad Account Restriction: User Experience

Promoting Positive User Experiences

Remember what I said earlier about Facebook not wanting your ads to drive people off Facebook because that loses them money? So that’s what “promoting positive user experiences” refers to as well.

The most frequent flags you’ll get here are for the Personal Attributes flags. That’s where Facebook feels that your ad copy is targeting a specific group of people too personally. Like weight-loss ads that sound really unflattering talking about “fat” too much in the wrong way

Read the ultimate guide on Personal Attributes, and learn things Facebook isn’t telling you here

Facebook Ad Account Restriction: Transparency

Promoting Transparency

This is basically bullshit. Facebook is the least transparent Fortune 500 company I’ve worked at. What this means is, after Cambridge Analytica, Facebook started trying to stoke the fires of a more positive public outlook. So they added the ability to hide ads from advertisers, and go to the Facebook ad library.

What does transparency mean, translated from Facebook-speak to business owner or agency owner?

As a business, when you’re running ads, just make sure you don’t sound too spammy. Don’t overpromise an unrealistic-sounding result.

Don’t miss out on reading How to Remove a Restriction on a Facebook Ad Account

Enforcement of Meta Ad Policies

Meta uses automations 99% of the time and, in some seldom moments, a manual human review to enforce their policies. But beyond reviewing individual ads, Meta also monitors and investigates advertiser behavior.

This is referencing the internal score Facebook has for your ad account that they don’t reveal to you. No, the Account Quality is not accurate – it is often buggy like Page Insights is.

If your ad account’s hidden score goes down enough, Facebook may restrict your advertiser accounts. This is if Facebook feels your ad accounts don’t follow their Advertising Standards, Community Standards, or other Meta policies and terms.

Facebook’s review process does not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating Meta’s policies at any time.

Translation: Facebook automations make a lot of mistakes, don’t understand human language, and often approve Facebook ads that should be rejected FIRST. And later, these rejected ads are likely to be rescanned, and you’ll get shut down seemingly out of the blue.

Facebook feels it is an advertiser’s responsibility to understand and comply with Meta’s ad policies outlined in Meta’s Advertising Standards, their Terms of Service, and all local laws and regulations.

The message here is, “We don’t really give a F$%k because we make billions of dollars and your 500K a month in ad spend isn’t worth us fixing our broken automations that destroy small businesses.”

The local laws and regulations are mainly for ads for gambling and political ads – most of the time you don’t have to worry about these.

Facebook ad policies’ small print here is that they outsource Facebook ad support to barely literate workers, who give advice that will get you shut down and it is up to you, the advertiser, to intuit the Facebook ad policies on your own.

Now, if you’re working with me, I can help add transparency to how Facebook ad policies work. Not theoretically but in the real business world, having run my own ad agency while I was working in the ads department at Facebook.

Facebook Ad Account Restriction: Rejected Ads

Facebook says that advertisers whose ads are rejected will typically be provided an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.

But the problem with that is if you don’t actually know why your ad was rejected, appealing is a waste of time because you’ll keep repeating the ad copy that got you flagged before in new ads. Or, because due to all the layoffs, there won’t really be a human to review your ads.

If all your business is dealing with is a rejected ad – I can audit it for you and explain why you were rejected and how to get compliant. But if you just appeal without changing your ad, you’ll get hit with circumventing systems flag.

My Underrated Trick to Appeal Rejected Ad Accounts

Make sure your entire funnel is compliant FIRST. Don’t forget to make sure your landing page/website is compliant BEFORE resubmitting the ad. You’ll want to make sure everything is compliant, identify why your ad was rejected, then appeal.

This sometimes can give you the extra edge to get a restricted ad account active.

Facebook Ad Account Restriction: Ad Review

3. The Ad Review Process

Facebook’s ad review system is a series of automations based on a specific logic – if this, then that. Meta’s ad review process starts automatically before ads begin running, and is typically completed within 24 hours. If it takes longer than 24 hours for your ad to be approved or rejected, and it’s just in limbo, feel free to reach out to Facebook ad support.

During this review, the status of the ad will be “In review.” Additionally, your ads will be reviewed again, after they are live. Typically, at least once a quarter Facebook re-scans all active ads. Although the automations often skip over many ads that should be rejected.

Facebook’s Business Help Center has some generic info good for people who know nothing about running ads.

But for ad agencies and businesses, it isn’t that helpful. You’ll do better reading some of the in-depth ad guides I’ve written on my site and also reviewing the ads that have been rejected and finding out exactly which copy triggered the automations. Facebook won’t tell you this. I can though.

If you need a more VIP level of support you can see if you can get on my calendar and benefit from my experience working at Facebook.

In a rush and need priority consideration? Prepay and Prebook your call here.

What Is Reviewed

Facebook’s automations scan your ad creative, be it a still image or a video, your ad’s headline, ad copy, and the bots also travel to your website if it’s connected to the Facebook ad.

Facebook Ad Account Restriction: Assets

Business Asset Review

Many businesses navigating Facebook’s advertising policies may not know that each advertising asset connected to Facebook has its own score. That means your Business Manager has a score based on disabled ad accounts and rejected ads.

Each ad account has its own score based on the ratio of approved ads versus disapproved ads.

And if you’re running a Facebook shop you know that Facebook Business Pages have a quality score that can’t get too low or you’ll be restricted from advertising. There are ways to boost your internal score with Facebook as well.

Want to make sure your landing page doesn’t get flagged by Facebook? Click here.

If any one of the above mentioned advertising assets drops below a threshold for the internal point system Facebook attributes this is what happens:

You’ll first get put on the radar for the shut down bots. Then, unless it improves, you will eventually be shut down at the:

○ Ad level
○ Ad account level and
○ Business Manager level

And in a worst-case scenario, at the profile level. But you’re thinking – just appeal in a review right?

Facebook Ad Account Restriction: Outcome

Outcome of Review

If your ads violate Facebook’s advertising policies, your ads will be rejected, and the Business Account or its assets may be restricted. The restriction mainly comes from a threshold limitation.

After you have a large number of Facebook ads rejected, Facebook’s machines will determine you are a bad actor and automatically drop the ban hammer on your ad account(s).

Lower-quality ads which don’t directly violate Facebook’s advertising policies often will just jack up your cost per action and cost per click metrics. So any blurry images or screenshot pictures instead of JPG source files you have will trigger the automations to low-key hate without a direct shutdown.

You don’t have an endless amount of ad rejections and disabled ad accounts on deck to mess around with. There’s a limit to how many ad accounts are shut down and ads rejected.

After a certain amount of rejections, Facebook can and will decide to restrict your Profile (the personal profile that is the one key to many doors, creating your Business Page) from advertising.

Or restrict your Page itself from running ads. That’s why it’s super important to consistently run compliant ads.

Facebook Ad Account Restriction FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.

3. How to appeal a disabled facebook ad account

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

5. How Many Policy Violations Before Account is Shut Down?

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

7. how long does facebook take to review restricted ad account

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

9. How To Get Your Disabled Facebook Ad Account Back

10. How to unblock your Facebook ad account

Re-Review of Ads

Remember Cambridge Analytica? Or when California made additional requirements for Facebook to run ads in Cali? Or when Europe instituted its new privacy laws?

Any time there’s a big change in Facebook ad policies (which the public may not always be informed about), Facebook orders the automations to re-scan the ads again. So what used to be compliant could now be uncompliant.

For businesses navigating Facebook’s advertising policies, it seems bizarre that ads that used to be ok are now shut down. You may hear advertisers call this a glitch. It is not a bug. This is just how Facebook makes sweeping changes to ad policies and doesn’t really care if any honest business people are caught up and shut down in the process.

Don’t want to be at the mercy of Facebook’s machines randomly shutting you down? Want to make sure your ads are compliant before going live with a 100% guarantee they follow Facebook’s ad policies? Keep reading:

New Solution to Facebook Ad Policy Violations

Ad agencies: tired of getting the silent treatment from Facebook after Facebook bans? And all you want is your Facebook ads live making you money?

I’ve worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Remove a Restriction on a Facebook Ad Account

Try this if you struggle with restricted ad accounts: learn the flags and their severity level that got you banned and remove them from your funnel. If you’re looking to find out how to remove a restriction on a Facebook ad account – I worked in ads at Facebook and will use my expertise there to guide you to a solution without guesswork, but answers from the source even when Facebook goes silent.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

An underrated trick to remove a restriction on a Facebook ad account is to understand just how Facebook flags your funnel which I’ll be revealing further in this article.

You may feel like you’d have better luck uncovering the mystery of The Great Pyramid of Giza or the Hanging Gardens of Babylon than getting a straight answer from Facebook, if you’re trying to remove a restriction on a Facebook ad account.

There are so many flags your ad account can get hit with that it’s challenging to quickly determine the reason for Facebook bans. Also, take a look at my blog, How to Recover A Facebook Ad Account That’s Been Disabled.

How to Remove a Restriction on a Facebook Ad Account Tips

A lot of ad agencies are asking, “How do I recover Facebook ad accounts?” Or “How can I reactivate my disabled Business Manager?” And “Why is my Facebook ad rejected?”

The wall of silence from Facebook, the parent company now called Meta, frustrates business owners and advertisers alike. Money coming in from Facebook ads is suddenly stopped, and clients won’t stop screaming because their products aren’t selling.

You’re left holding the bag, without answers and just a nasty deadline before your clients drop you and hire another marketing firm who knows how to remove a restriction on a Facebook ad account. Or your deadline for a product launch is making you sweat bullets while Facebook keeps you in limbo.

You’re waiting on Facebook to reply as you’re waiting on an ad asset that’s permanently restricted to get fully appealed. Fortunately, you’ve found this blog – I’ve worked at Facebook for years and can help you sort things out.

Whether you’re using Facebook ad expert Tim Burd’s Surfing Method of Scaling Ads or another tactic, Facebook ad policies will still need to be top of mind, or you’ll lose money with Facebook bans.
Just like I provided solutions for Boomerang, a marketing research firm, you’ll learn how to avoid the land mines that shut down millions of businesses a year on Facebook. Click here for a free discovery call.

If I decide you’re a good fit, we can work together and I’ll reveal why FB shut you down and how to get compliant again. (In a rush? Skip the line with prepaid funnel audits with VIP Access). You won’t have to guess again at learning how to remove a restriction on a Facebook ad account.

Remove a Restriction on a Facebook Ad Account Guide

The ugly truth of Facebook ad account restrictions is very few have relevant experience to guide you to a solution. Here’s my 5 Step System to master Facebook bans and tips to remove a restriction on a Facebook ad account:

how to remove restriction on facebook ad account guide

Now, clearly the devil is in the details – while this 5 Step System is great, you’ll want to get more in the weeds for exactly How to apply these concepts to your funnel if you’re serious about learning how to remove a restriction on a Facebook ad account.

You can start by getting your funnel bulletproof from the Facebook ban bots I can protect you from and prevent them from taking your money when ad accounts get disabled. Simply schedule a free discovery call if you’re looking to get Facebook ads live again, my calendar is here

Remove a Restriction on a Facebook Ad Account Pro Tip

You may be asking why each scenario is different. Well, there are many types of Facebook ads and Facebook’s ad policies apply differently to each industry which is important to know before you try to remove a restriction on a Facebook ad account.

And I’m not even talking about Special Ad Categories (real estate, social issues, employment, loans etc).

How Facebook’s machines apply their striking automation really does depend on a number of factors which I’ll get into next.

You may not know this, but, being more or less compliant affects your CPC, CPL (cost-per-lead), and Cost of Acquisition. The less compliant you are – even if you’re not banned…yet – the more Facebook will charge you for distributing your ads, because they’ll feel it’s content Facebook users won’t want to see, if it isn’t fully compliant.

And, ad costs have been going up. On average, 91% of industries saw increases in CPL in 2023.

But, you don’t have to guess on compliance anymore, as I can help you diagnose and recover from Facebook ad account restrictions.
As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

How did I get myself restricted from advertising on Facebook?

You’d be surprised how many businesses are running ads based on what worked 5 years ago. Just like advances in technology rapidly change the social landscape, so do changes in Facebook’s ad policies.

Even if you went to the Social Media Strategies Summit, David Velez, Head of Social at Amazon, wouldn’t be able to explain to you how you got banned – none of the experts could, because they haven’t worked side-by-side with the software engineers who operate the automations that ban you. I happened to have this experience, from my work at Meta, and one common theme was how fast facebook ad policies change, the and effect this has on businesses like yours.

What was allowed last year may not be compliant this year. And if you’re still running ads that used to be compliant, Facebook will show no mercy in shutting you down ASAP. And even retroactively punishing your ad account by flagging old ads that aren’t even active, if they violate new current ad policies. This is what leads to ad bans marketers get, who then try to remove a restriction on a Facebook ad account.

Also a good roadmap: What to Do After Violating Facebook’s Ad Policies

Remove a Restriction on a Facebook Ad Account Flag Type

You can get your ads rejected for violating the spam flags, the Personal Attributes policies, or Facebook could have flagged you as an MLM.

Your eyes would pop out if you knew the list of banned words Facebook has that associate you with a pyramid scheme. If you accidentally used one of these words, even 1 word would be enough to get you shut down.

Ideally, you’d have your ads prescreened for Facebook ad policy compliance before going live. Then, you’d never have to try to learn how to remove a restriction on a Facebook ad account.

This can be problematic for many advertisers because you can read all the books on Facebook ads, read all of facebook ad policies and still not get answers.

You can study the top Facebook experts like Mari Smith (one of my clients), or events like Social Media Marketing World but even then, you won’t find anyone there who has worked with thousands of businesses recovering from ad account restrictions or who has worked at Meta with the engineers maintaining these ban bot automations like I have.

That being said, if you want to skip the rest of the article, and get a solution today just book a free discovery call, and if you’re eligible, I’ll guide you every step of the way to get Facebook ads live again and money coming into your bank account from ads safe from the automations.

Just click my calendar link here and book your call now.

How can I tell if my account was restricted?

While Facebook is supposed to send you an email, you may not always get an email telling you that your account is restricted. But, going to Ads Manager, or Business Manager you’ll see this warning when your account is restricted:

And obviously, not being able to run ads and having all your live ads shut down is a pretty clear indicator your account is restricted on Facebook. Part of the ninja skill involved when successfully trying to remove a restriction on a Facebook ad account comes down to accurately diagnosing what got you in Facebook jail – before FB bots have a chance to permanently restrict your ad account or Page.

If you haven’t read it, check out: How to Recover a Permanently Disabled Ad Account

What does having my account restricted mean?

If you have a restricted Facebook account, you are banned from using Facebook Ads, Facebook Pixel, Facebook Business Manager, and more. BUT…

The severity of your account restriction depends on:

• Your vertical | Type of Business
• The ad account history
• The type of ban
• The number of bans in the past 3 months
• The amount of approved ads

And a few other factors. Not all bans are the same, and not all Facebook restricted accounts have the same recovery process – or relaunching method when learning how to remove a restriction on a Facebook ad account.

Remove a Restriction on a Facebook Ad Account WARNING

Are people from Bangladesh promising you they can recover your restricted ad account? Don’t fall for it! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

What do I do if my Facebook account is restricted from advertising?

Free eBook: Top 5 Reasons Agencies Fail at Facebook

New Fees for Boosted Posts on FB & Instagram on Apple IOS

Meta said Thursday that it will start charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook’s and Instagram’s iOS apps.

The change, which goes into effect later this month, stems from a 2022 App Store update where Apple extended its typical 30 percent cut of digital purchases to boosted posts, which are essentially ads.

The change particularly targeted Meta and other social apps that let people pay in app to increase the reach of their content. Meta notes in a statement shared with The Verge that small business owners and influencers who want to purchase a boost on iOS will now be billed through Apple, “which retains a 30% service charge on the total ad payment, before any applicable taxes.”

It’s like when gas prices went up, and every food delivery restaurant just charged you more, same as Uber & Lyft. Given that Facebook ad policy violations DO drive up your ad costs, that’s why now, more than ever you need to be compliant, because it’s more expensive when you’re not.

ALSO: Be careful whose advice you take when reading articles online. I’ve seen many marketing blogs online, giving the wrong advice from hacks just GUESSING on what to do. Or worse, regurgitating bad advice they read on Reddit or in YouTube comments.
If you google “How to Remove Restriction on Facebook Ad Account,” more than one social media magazine is posting inaccurate advice that will jeopardize your brand even more. For example:

What the @#$%&! is this?! You are googling “how to remove restriction on Facebook ad account,” and the result tells you to publish a damn Facebook Page????!!!! Soooo irrelevant. This is irritating af to businesses because it isn’t the correct answer. At all.

Another prime example, SocialSurge Marketing gives bad advice about how to remove restriction on facebook ad account:

This is bad advice. SocialSurge Marketing says that if you lost your rights to advertise unnecessarily they will reinstate you. Incorrect. Banning is done 99% of the time by machines – they have no moral base or conscience about what is fair or unfair.

SocialSurge Marketing also says above to “just try…to wait it out and see if your restriction is only temporary.” Incorrect. Talk to some people who have been banned – some wait over 6 months with any reply. Waiting doesn’t solve shit when you’re trying to remove a restriction on a Facebook ad account.

It’s dumb trust – Facebook makes money in the billions they have little to no investment in caring if you speedily get back up advertising or never run ads again. Meta has got money to burn.

Also SocialSurge Marketing saying you should Request Review is a big mistake. Because if you click on “Request Review” you’ll get ONE machine to review ANOTHER machine’s decision. That’s like asking the fox to guard the hen house.

You think a Facebook bot is going to side with a human over another Facebook bot and remove a restriction on a Facebook ad account? WRONG. I’ll tell you what to do next that is a much better option.

Or you can also watch my YouTube video that went semi-viral organically on the BS of suggesting Request Review here:

Remove a Restriction on a Facebook Ad Account Troubleshoot

To troubleshoot your restricted account:

The first step is to audit your funnel and identify the biggest risks when it comes to Facebook ad policy compliance. If you don’t know why you got flagged you won’t have very much to go on when attempting to appeal or remove a restriction on a Facebook ad account.

Review the Facebook ad policies that apply to your business specifically and determine which one the automations caught and flagged you for.

Still a little lost? I’ve created many Ad Guides on Facebook ad policy you can check out.

When you appeal, you gotta know WHY you were shut down FIRST. Most ad agencies have it BACKWARDS. They go in angry, demanding to be told why their accounts were restricted. And asking that their accounts get restored.

You really have to find out for yourself FIRST before appealing, because that will be the heart of your appeal: “I know what I may have done wrong and I’ve learned from it.” This will help when trying to remove a restriction on a Facebook ad account.

On Appealing: Chat in with Facebook Ad Support and get the agent you contact to submit the appeal for you instead of clicking Request Review. This will up your chances by a factor of 100.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Confirm your identity

I have one word for you: DON’T. Well at least, not before taken certain steps first.

You may be one of the lucky 2% that actually start confirming your identity and slip through the cracks. But most people?

Once you hit that button it’s game over. Facebook will never confirm your identity because their form is broken and doesn’t transfer the data (like your driver’s license) to Facebook itself. And that definitely isn’t a reliable method to remove a restriction on a Facebook ad account.

There are other ways to get your ads live – all white hat – which are much better than trying to Confirm Your Identity. Well, at least, don’t try to confirm your identity without help from someone who knows how this system works, or you’ll end up in the endless loop.

Are you hacked or recovering from a cybersecurity hack from one of those bastards in Pakistan, Vietnam, Indonesia, or the Philippines? Sadly, it is a HUGE epidemic right now from those specific locations, including Malaysia. Read my full guide on what to do if your Facebook account is restricted from being hacked here.

Complete verification

Facebook’s ad policies will tell you to complete verification but like I said above, and admiral Ackbar reiterates:

Simply verifying a Facebook Business Manager will not remove a restriction on a Facebook ad account.

Remove a Restriction on a Facebook Ad Account Security

Secure your account

This is a new thing: If you’re a user of a Business Manager account that’s over 90 days old, you may need to enable two-factor authentication to meet Facebook’s security requirements. If you don’t, Meta may restrict your access to Business Manager tools for security purposes.

To reinstate your account, you’ll need to enable two-factor authentication.

If you haven’t submitted your IDs for the verify identity trap, enabling 2FA can sometimes restore your account. I’ve seen it happen – it isn’t reliable as the only solution, but it can help. As long as you don’t put a device, or email that you no longer have access to on your account! !

That’s another trap. Advertisers try to enable 2FA to get their ad accounts back but don’t realize they have an old email associated with their Personal Profile that they don’t have access to. Or an old phone number from a smartphone they no longer have.

You are royally @#$%&! if you do this because Facebook will show no mercy if you tell them, “I don’t have access to this email/device anymore.” Definitely not a solution to remove a restriction on a Facebook ad account.

It’s another good reason for you to make sure that your info is up to date before advertising, before appealing and before enabling 2FA.

Remove a Restriction on a Facebook Ad Account Content

Violating content

Facebook’s Violating Content Policies are a joke. You have no guidance here, it just says:

Advertisers can’t:

Severely violate our advertising policies
Repeatedly violate our advertising policies

You will have a lot more guidance from the articles I’ve written on specific steps to follow Facebook ad policy rather than these generic-ass statements. I love Jon Loomer’s content – and he’s great for learning Facebook tips – well John’s expert advice on why Facebook restricts your ad spending is also relevant to ad policies. If you’re on the radar, Facebook ups CPC costs and limits ad spend too.

So, what specific policies apply to your business? You better find out if you want to remove a restriction on a Facebook ad account.

When it comes to account authenticity Facebook wants to make sure the government name on your ID or Driver’s License is the same as the Facebook profile. Matching this does help, as a small step towards trying to remove a restriction on a Facebook ad account.

Ever had someone on your Business Manager get shut down elsewhere, on another Business Manager, and have the Facebook bots follow that one person back to your Business Manager and shut it down?

Even if your Business Manager WAS compliant?

Ouch. Facebook started tracking / stalking advertisers who got shut down on 1 Business Manager and then assuming guilt by association.

Violating networks or associations is Facebook’s policy to automatically assume if someone has a Facebook ban, anyone they are connected to on Facebook is by default, also a bad actor. It’s BS, I know, but that’s their policy and it affects how easy it is to remove a restriction on a Facebook ad account or not.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Remove a Restriction on a Facebook Ad Account Unusual Activity

Almost 100% of the time this is because you logged into Facebook, either your personal Profile or Business Manager or the Facebook Business Page from a location different from your regular house and local haunts.

And if you have a credit card number banned.

Solution: get a new credit card that’s fresh and clean, and also only login to Facebook from one location (or 1 city rather).

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

But, beyond that, let me just say, don’t lose hope in Facebook ads. Yes, the Apple I0S update was a fiasco for Facebook advertisers, and the removal of 3rd party cookies from Chrome in the near future will require some pivots to continue to be successful.

Even so, in 2023, the potential total audience that could be reached by Facebook ads was 1.98 billion and is only increasing this year.

So, it really becomes a matter of just fine tuning your Facebook compliance skills to continue raking in that dough from ad profits without having to remove a restriction on a Facebook ad account. If you do have a restricted ad account, you’ll want to look into appeals – which can be hit or miss without my guidance – so here are some tips.

How to appeal advertising restrictions

So, the dumbasses like SocialSurge Marketing that just copy and paste Facebook’s verbatim copy on their policies page are copying this text from Meta:

“If you believe your Business Account, ad account, Page or user account was incorrectly restricted, you may be able to request a review of the decision in Account Quality.”

Your best bet to appeal advertising restrictions if your ad account is restricted, is to audit your funnel first. Identify why you were shut down, which part of your funnel triggered it, then appeal to a person on Facebook ad support chat, not request review.

Speaking of which:

Remove a Restriction on a Facebook Ad Account Request a review

Request a review

More idiotic advice from Facebook:

“If your account is restricted due to a policy violation, you may be able to request a review.”

That’s like asking the original evil Terminator to review John Connor as he is hunting Connor.

Now – I’m not saying that it won’t ever work. About 1 percent of people who request review, DO get their accounts back. But, I’ve worked with 10s of 1000s of advertisers and the stats show requesting review just locks you into a permanently restricted status unless you know how to do it strategically in a way that gets real results.

Learn more

Are you ready to stop second guessing Facebook bans and stop sitting on the edge of your seat worrying about shut downs? You definitely won’t find those answers from Facebook or taking a Coursera marketing course.

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down simply because there are a 1000 more flags than you are actually told about.

Yet the machines still scan your ads according to these invisible Facebook ad policies.

BUT – don’t miss out on an opportunity to never have to get flagged again. I’ve worked in ads, tech and project management at Facebook and can help.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Remove a Restriction on a Facebook Ad Account Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What to Do If Your Facebook Ad Account Is Disabled

Are you seeking to recover from seeing your Facebook ad account disabled? You’ve come to the right place. I’ve worked at Meta and will be sharing some great tactics.

Stuck trying to recover a disabled facebook account can be a pain when Facebook aka Meta is not not helping. Today, I’m going to dive into more solutions to a Facebook ad account disabled.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way, and teach you what to do when you get the notification: Facebook ad account disabled.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

What to do if your Facebook Ad Account is disabled

The first thing I’d suggest doing is making sure you don’t fall into the trap of immediately appealing. I know, it seems counterintuitive, because you want to get your Facebook ads live right?

But shooting first and asking questions later hasn’t worked well for the police these days and it won’t work well for you, if you’re trying to recover your disabled Facebook ad account.

Also, one of the quickest ways to get scammed is to believe randos online that say, “Just give me your PayPal info and FB Login info and I’ll recover and reactivate your Facebook account.” These are probably THE SAME ONES who would hack you later if you didn’t voluntarily give away sensitive security data.

The second thing I’d suggest is to assess how severe the flag is, what led to getting on the radar with Facebook’s bots in the first place, and locate where in your funnel you have shutdown flag at, and removing it. In a perfect world, you’d replace the ban flags with compliant copy.

But we don’t live in a perfect world do we? So, if you can’t find all the flags in your marketing funnel that are getting you shut down, you may want to talk to an expert on this.

I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

Facebook ad account disabled: Myth Busting

It’s still happening: myths being told that all you need to do is verify your Facebook Business Manager or click Request Review to get your disabled ad account active again.

This kind of advice gets you locked in Facebook jail, in an endless loop, where you’re asked to provide your ID and fill out half-working forms that lose your info before it gets to Facebook.

Now, there is a 1 in 10 chance that verifying your Facebook Business Manager will work. But you want to set up protections ahead of time instead of spinning the barrel and hoping when the hammer snaps down, that a bullet isn’t in the chamber.

I’ve talked to, literally one person was able to get their ads active again by verifying their Facebook Business Manager.

And, they tried to rub it in my face, like they’d invented the cure for cancer, not knowing the actual statistics behind how unlikely Facebook is to even reply once you’re in Facebook jail. So, sure, Facebook CAN swoop in and both ban AND unban you, in a matter of hours or even minutes. But look at the stats.

Out of the last 1,275 advertisers and businesses running Facebook ads I’ve spoken with, 1 person was able to get help from Facebook on reactivating their disabled ad account.

One person. What’s the success rate of that ratio? Well, 10 people succeeding this way would be 1 percent of 1000. ONE person succeeding using the self-service appeal tools out of 1000 that haven’t? That’s 0.1%. Wow.

If you are in the lucky 0.1% that Facebook DOES decide to help, congratulations. But that is not the majority. If Facebook helps you, it isn’t because you did a strategy for recovering a disabled Facebook ad account.

It was luck. Luck that Facebook’s backlog was low enough that they got to your case this week. Luck that the English-as-a-second-language Facebook ad support agent even understood the words you said.

And LUCK that you managed to get a disabled ad account reactivated. But the other 1,274 advertisers? They were $h%&! out of luck trusting that Facebook would look after their disabled ad accounts.

Luck is not a strategy.

Everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Working inside of Facebook, I saw a lot of marketers banned & get shut down for just one word or honest mistakes. But, failing to identify the flags right away, they tried to run new ads.

Facebooks bots interpretation of that was to drop ANOTHER ban hammer down for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account.

While you can’t get that money back, you CAN prevent yourself from getting a Facebook ad account disabled. You’ll want to make sure your bank isn’t blocking Facebook ad charges first – if they are Facebook just thinks you’re a spammer trying to steal ad space for free. Making sure the bank isn’t blocking the ad charges will help resolve those payment issues.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of that triggered a Facebook ad account disabled. But, clarity here will help resolve rejected ads.

After you know exactly why you were flagged and can present this in the specific way Facebook ad support responds well to, what little support they offer, can be yours. I have a method that has worked more often than not.

Another pattern I saw while working in ads at Meta, was that marketing agencies would build up micro-flags on their ad account. These micro flags by themselves were not enough to get, say a Business Manager disabled. But, they DO add up.

And, after enough smaller flags, everything gets shut down and get folks a Facebook ad account disabled. There is a better way to ensure you get your ad account back.

(Check out my article Facebook ad account disabled next steps).

Why was your Facebook ad account disabled?

What to try if you struggle with identifying WHY you were flagged

I think one of the most frustrating aspects of dealing with a disabled Facebook ad account is the lack of transparency from Facebook – ironic that Meta calls their facebook ad policies pages the “transparency center.”

As mentioned above, you can get your Facebook ad account disabled from crossing a threshold of smaller flags adding up to a ban-level amount. But, if you accidentally use the wrong wording, you can also get misflagged as a special ad category even if you are
not in real estate or employment.

Facebook ad account disabled: The Truth About Ad Support

Now, what is also confusing, is that Facebook ad support is ALSO guessing at how to solve your Facebook ad policy issues – these are not the decision makers, just gatekeepers.

They have no clue what to say or do, and are paid by the hour to get AS MANY calls as possible. Uh…what was that you said about Quality Control?

Meantime, you’re typing fast into the chat box, screaming, “Help! I have a Facebook ad account disabled!”

But, if have not correctly identified the flag, then you won’t say the right things to Facebook ad support, that will trigger them to use their limited tools to help. Want to stop guessing and get actual answers and a path to get ads live again?

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

How to recover a disabled Facebook ad account

If you’re trying to recover a disabled Facebook ad account, first think about why you want to recover it. Is it just to run ads? There are otherwise besides recovery to run ads.

Ironically, the best solution for recovering a disabled Facebook ad account can sometime be just taking a new approach, whose end result is live Facebook ads bringing your company revenue.

Facebook has 3 billion daily active users now, and have more money than they know what to do with especially after firing a bunch of people in the great tech layoffs.

You’re better off reading articles like:How to Remove a Restriction on a Facebook Ad Account or watching one of my videos on what to do in these situations, than hear the copy and paste responses pasted into Facebook ad support chat to you when you’re chatting in about a Facebook ad account disabled.

What to do if you get a Facebook ad account disabled

If you get a Facebook ad account disabled, check the rest of the ads running in Facebook ads manager, and see what are duplicated for ad copy and creative, from the ads running in the ad account that got restricted.

Find commonalities and narrow down why you were restricted, then remove the offending copy from your entire funnel.

Recognize the signs of a disabled Facebook ad account

The first sign you’re dealing with a Facebook ad account disabled situation, is of course, the notification Facebook or Meta gives you. But, you may start to see your reach and spend get reduced before you get shut down.

The impact of a Facebook ad account disabled

Each rejection you get, no matter what kind, will add a black mark on your Facebook credibility. It’s kind of like each conviction on your criminal record affects your ability to get a new job.

Just like poor customer feedback in reviews on Facebook Business Pages can lead to a dip in the quality score, and eventually advertising restricted, so can a disabled ad account.

The real impact of getting a Facebook ad account disabled is in the ad assets that are now on the chopping block to get banned before a total shut down. It’s about machines, having less faith in humans, as crazy as that sounds, it’s how the automations work. The rise of the machines.

So call me the Resistance, trying to educate advertisers on all the friggin trapdoors in ad policies and ad machines. Get your discovery call here, complimentary.

Why did you get a Facebook ad account disabled?

Waking up at 3:00am, refreshing Ads Manager, looking for some sign of hope, you keep asking “Why did I get a Facebook ad account disabled?!!”

Machines man, I tell you. Way before the lay offs began, when my coworkers at Meta, product marketing managers and PMs were sent packing, Facebook had begun relying on automations for policy flagging. The issue is, the bots don’t get human context.

And, after a period of time, if your rejections outnumbered your approvals, instead of being tried before a jury of your peers, this Kangaroo Court was chaperoned by ANOTHER machine that monitored the OTHER machines…it became a game of simply statistics.

Understanding how that works, is one of the keys to staying out of Facebook jail.

How to prevent your Facebook ad account from getting disabled

The best way to prevent your Facebook ad account from getting disabled is to do regular audits for Facebook ad policy violations. Make sure your ads are compliant before submitting them. Don’t use submitting Facebook ads as a way to find out if you are going to get banned. Instead, use an expert on Facebook ad policy to add further protection to your money maker – the ad account.

Facebook ad account disabled: Understanding Facebook’s Ad Policies

When avoiding getting a Facebook ad account disabled, it’s important to consider Facebook’s policies. Facebook wants you to advertising, but they don’t want you to be too offensive to their customer base. And on Facebook, the customer IS the product.

If you get that, you get how valuable each Facebook user is to Facebook. Filter your POV about Facebook ad policies through that understanding and you may start to grasp how this works.

Immediate Steps to Take after hit with a Facebook ad account disabled

The immediate steps to take after getting hit with a Facebook ad account disabled, is to first, stop what you’re doing. Don’t try to edit the ad immediately – it’s a dumb mistake born out of panic most people make. The 2nd thing to do is make sure there are not any bad actors in your Facebook Business Manager who are dealing with Facebook issues ELSEWHERE. And of course make sure you haven’t been hacked.

Facebook ad account disabled: Submitting an Appeal to Facebook

So, once you have confirmed you have a Facebook ad account disabled, you’ll want to devise a strategy to appeal the ban. That strategy, by the way, doesn’t mean cursing out Facebook ad support. Or just hitting the appeal button as fast as possible. Or not using ANY strategy when appealing, then several weeks later feeling like:

You essentially have 2 main strategies for a successful appeal: telling Facebook ad support WHY you got shut down, and 2. Making them, through specific language, use what limited tools they have, to submit an appeal for you.

Conclusion: Navigating through Facebook ad complications

How I turned things around for an ad agency stuck in Facebook jail

When Jack Randall of SocialFlight, Inc. contacted me, he didn’t know what to do. Facebook went silent, and Jack didn’t know how severe his Facebook ban was.

Meta wouldn’t tell Jack if he had a chance of recovery or what to do to get his ads live again. Or the timeframe for getting this fixed.

Luckily, Jack found me, and I helped him uncover why he was banned, and took the appropriate steps to get his funnel compliant and his Facebook ads running again.

Want this experience as well? Schedule a complimentary discovery call here.

How to Recover a Disabled Facebook Account

The truth about people promising to recover your disabled Facebook ad account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or..

How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at NON-advertisers who are NOT businesses with skin in the game.

Most of the folks who read those articles have forgotten their passwords or gotten hacked(for the most comprehensive guide on what to do if you’ve been hacked while running Facebook ads, click here)

Sadly, many people online try to take advantage if you if you are googling how to recover a disabled Facebook ad account. They’ll send you emails as well:

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

As far as how to ACTUALLY recover a disabled Facebook ad account, you have 48 hours to make your appeal, and use an effective tactic to communicate to Meta that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.

3. How to appeal a disabled facebook ad account

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

5. How Many Policy Violations Before Account is Shut Down?

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

7. how long does facebook take to review restricted ad account

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

9. How To Get Your Disabled Facebook Ad Account Back

10. How to unblock your Facebook ad account

Recover Disabled Facebook Account Learn More

Anyone who says they’ll recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off if you think these hackers can help you recover from issues with a Facebook ad account disabled.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down (a week at the longest for a slim chance), I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook ad account disabled

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Recover Facebook ad account disabled

Are you seeking to recover from seeing your Facebook ad account disabled? You’ve come to the right place.

Stuck trying to recover a disabled facebook account? Facebook aka Meta not helping? You’ve come to the right place for solutions to a Facebook ad account disabled.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way, and teach you what to do when you get the notification: Facebook ad account disabled.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

Reactivate your Facebook account

One of the quickest ways to get scammed is to believe randos online that say, “Just give me your PayPal info and FB Login info and I’ll recover and reactivate your Facebook account.” These are probably THE SAME ONES who would hack you later if you didn’t voluntarily give away sensitive security data.

The first step is to assess how severe the flag is, what led to getting on the radar with Facebook’s bots in the first place, and all the places you have this same flag in your funnel. Ideally, removing them and swapping out with compliant copy.

I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

Facebook ad account disabled: Chain Effect

Working inside of Facebook, I saw a lot of marketers banned & get shut down for just one word or honest mistakes. But, failing to identify the flags right away, they tried to run new ads. Facebook’s bots interpretation of that was to drop ANOTHER ban hammer down for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account. While you can’t get that money back, you CAN prevent yourself from getting a Facebook ad account disabled.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of that triggered a Facebook ad account disabled

Another pattern I saw while working in ads, then later tech was marketing agencies would accumulate micro-flags, that by themselves were not enough to get, say a Business Manager disabled. But, they DO add up. And, after enough smaller flags, everything gets shut down.While appealing can help, appealing without auditing your funnel first missed out on the chance to actually get the appeal approved and recover from getting a Facebook ad account disabled. There is a better way to ensure you get your ad account back.

Creating New [Disabled] Accounts

Back in the day, you could easily make a new ad account in your Facebook Business Manager and advertise pretty quickly. Hell, when I began working at Facebook the ad account creation limit was A THOUSAND ad accounts! But after January 2022 Facebook started limiting the ad account creation limit for Facebook Business Managers, which made restarting after a shut down a little more challenging after getting hit with a Facebook ad account disabled.

When you have a disabled facebook ad account, don’t panic. Because acting too quickly may lead Facebook to treat you more suspiciously. You really gotta start with a risk assessment before devising a winning strategy.

Now, if you’re in the Ecommerce space you may remember when 2020 shipping delays from China hurt your Facebook Business Page quality score, even though it wasn’t your fault. Because…literally a global pandemic was under way. If you don’t know someone like me, getting permanently restricted, is, full stop, gonna prevent you from running ads again, after you’re notified you have a Facebook ad account disabled.

These are smart questions to ask before trying to appeal and recover a disabled Facebook ad account (Check out my article Facebook ad account disabled next steps).

Facebook ad account disabled: The Truth About Ad Support

Now, what is also confusing, is that Facebook ad support is ALSO guessing at how to solve your Facebook ad policy issues. They have no clue what to say or do, and are paid by the hour to get AS MANY calls as possible. Uh…what was that you said about Quality Control?

Meantime, you’re typing fast into the chat box, screaming, “Help! I was told I have a Facebook ad account disabled!”

But, if have NOT correctly identified the flag, then you WON’T have this knowledge to use in your appeal to show Facebook that you’ve learned your lesson and won’t repeat the same mistakes with facebook ad policies.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

When Facebook is Fuzzy Here’s Some Clarity

I think a lot of the mistakes advertisers make when trying to talk to Facebook is feeling like their case is significant to Meta. It is not. They have 3 billion daily active users now, and have more money than they know what to do with especially after firing a bunch of people in the great tech layoffs.

You’re better off reading articles like: You Won’t Believe How Facebook Bans Advertisers for Ad Account Restriction, or watching one of my videos on what to do in these situations, than hear the copy and paste responses pasted into Facebook ad support chat to you when you’re chatting in about a Facebook ad account disabled.

What to do if you get a Facebook ad account disabled

A helpful tip is to think about what your goals are with Facebook ads, and trying to recover a disabled ad account. If you are sentimental about an old profile, or ad account, just remember, these are merely vehicles towards the end goal: Conversion sales, and brand awareness.

If you got an email saying you now have a Facebook ad account disabled, before freaking out, think about your end goal. Is it to recover an ad account or is it to get 4X ROI on ad spend?

Recognize the signs of a disabled Facebook ad account

The impact of a Facebook ad account disabled

Each rejection you get, no matter what kind, will be a black mark on your Facebook credibility. Just like poor customer feedback in reviews on Facebook Business Pages can lead to a dip in the quality score, and eventually advertising restricted, so can a disabled ad account. What I mean is, no matter how bad it gets, there is always something new Facebook à la Meta can take away.

The real impact of getting a Facebook ad account disabled is in the UNaffected assets that are now on the line to get banned before a total shut down. It’s about machines, having less faith in humans, as crazy as that sounds, it’s how the automations work.

So call me mofuckin John Connor here, as I can help when Facebook bots put you on the radar and try to launch Skynet into your ad account. Get a discovery call here, complimentary.

Why did you get a Facebook ad account disabled?

Facebook ad account disabled: Understanding Facebook’s Ad Policies

When avoiding getting a Facebook ad account disabled, it’s important to consider Facebook’s policies. Facebook wants you to advertising, but they DON’T want you to be too offensive to their customer base. And on Facebook, the customer IS the product.

If you grok that, you get how valuable each Facebook user is to Facebook. Filter your POV about Facebook ad policies through that understanding and you may start to grasp how this works.

Immediate Steps to Take after hit with a Facebook ad account disabled

Facebook ad account disabled: Submitting an Appeal to Facebook

So, once you have confirmed you DO have a Facebook ad account disabled, you’ll want to devise a strategy to appeal the ban. That strategy, by the way, doesn’t mean cursing out Facebook ad support. Or yelling at them on the phone or typing in the chat, WHY YOU LIKE THIS.

Trust me, as cathartic as that may feel, it won’t win you any friends and you will lose more money the longer that ad account stays in the danger zone.

You essentially have 2 main strategies for a successful appeal: telling Facebook ad support WHY you got shut down, and 2. Making them, through specific language, use what limited tools they have, to submit an appeal for you.

How to Recover a Disabled Facebook Account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or..

How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at the soccer moms and average joes whose personal profile – not Facebook ad account – is disabled.

Most of the folks who read those articles have forgotten their passwords or gotten hacked. It’s time for some myth-busting about a Facebook ad account disabled.

Take a look at this BS, the headline describing this section says: “What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.”

And look at the text below it, literally answers NOTHING they promised you:

Definitely not anything helpful to you, if you are an ad agency or a business running Facebook ads. So, I’ll help to add some knowledge you can use to get out of this rut. Is your Facebook ad account disabled already?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

As far as how to ACTUALLY recover a disabled Facebook ad account, you have 48 hours to make your appeal, and use an effective tactic to communicate to Meta that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.

3. How to appeal a disabled facebook ad account

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

5. How Many Policy Violations Before Account is Shut Down?

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

7. how long does facebook take to review restricted ad account

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

9. How To Get Your Disabled Facebook Ad Account Back

10. How to unblock your Facebook ad account

Recover Disabled Facebook Account Learn More

I’ll give you another protip – anyone who promises they can recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off if you think these hackers can help you recover from issues with a Facebook ad account disabled.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down (a week at the longest for a slim chance), I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook ad account disabled

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What to Do If You Get A Facebook Ad Account Disabled [UPDATED]

In this article today, you will learn the best practices for solving restricted ads and what to do when you get a Facebook ad account disabled.

Disabled Facebook Ad Account: Myth Busting

Most ad agencies suck at Facebook ad policy & solving restricted ad accounts because Facebook isn’t clear on why you got flagged. AND to top it all off, most results you get online are wrong, and just guessing. So, later in this article, I’ll do some myth busting to save you the trouble of heading in the wrong direction, and help you course correct.

I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

The ugly truth about getting a Facebook ad account disabled is that everyone you contact at Meta will either have a different answer or no answer at all. Then, sweating bullets, you starting googling: “Facebook ad account disabled” and find out the awful truth: everyone online is just as lost as you are.

You can get support – or try to – at this link here for Facebook Ad Support.

What you need to do to reinstate your account if your Facebook ad account disabled unexpectedly is identify why you were shut down, contact your bank to resolve payment issues (more on this later) and develop a strategy before making your next move.

Why Most Social Media Experts Are Wrong about A Facebook Ad Account Disabled

Most blogs, social media websites and magazines, are ALSO guessing, just like people on Reddit, Quora or LinkedIn. The difference is, I’ve worked with the very departments that drop the ban hammer, so I’m not guessing and won’t lead you down the wrong path.

Often, the advice (bad) you’ll get is to “trust the process” just reach out and ask Facebook ad support to fix it. There are so many things wrong with that.

Facebook Ad Account Disabled: Facebook Ad Support

First, Facebook ad support has been known to give the wrong steps out that may get you in even more hot water with the ban bots.

Second, if YOU don’t know why you got a Facebook ad account disabled, don’t expect Facebook ad support to know – they are outsourced workers, with little to no training on ad policy.

Lastly, the self-service tools advertisers and businesses are given often make you just face a wall of silence, and endless delays, and definitely don’t provide specific answers as to what you did wrong and how to fix it.

Facebook Ad Account Disabled: Who to Trust

So, don’t listen to these other people, who are looking in from the outside, trying to shake a magic 8 ball for answers when your clients and ad accounts are on the line. Trust someone who comes from the source: Facebook. Working in tech at Meta, I’ve helped restore Facebook after bad code shut it down for the entire world.

Also, check out my previous blog: Facebook Ad Account Hacked Fix

Typically you’ll see the signs of a disabled Facebook ad account in the menacing red letters on ads manager, or in Facebook Business Manager that tell you that you’ve been banned.

Of course, you’ll also get a notification: “Facebook ad account disabled” in your Facebook Business Manager notification section. If you don’t see it there – and Facebook is spotty on delivering notifications – check in the Business Settings of your BM.

Facebook Ad Account Disabled: Business Manager

On the left hand side you’ll see a panel with a list of the People in your Business Manager, the Pages and the Ad Accounts. You can see a preview of your ad account and it’s status as disabled there.

Let’s talk about the impact of a getting a Facebook ad account disabled next.

The impact of a disabled Facebook ad account

So, the impact of a getting a Facebook ad account disabled is more than just not being able to run ads on Facebook. It’s also about the future of your ability to advertise on Facebook at all.

The connected assets that you have when you get a Facebook ad account disabled include your personal Profile, Facebook Business Page, as well as your Facebook Business Manager, that houses the Pages, People and Ad Accounts.

Facebook Ad Account Disabled: The Falling Dominoes

If getting a Facebook ad account disabled is a new experience for you, then let me share that it can lead to a falling domino effect, where suddenly your Page is restricted as well.

Or worse, if your Facebook Business Manager falls next, and gets disabled, it’ll lock in any Facebook Business Pages inside of it forever and you’ll never be able to use those Pages to advertise on again. It’s important to pay attention to the details when you receive a notification: “Facebook ad account disabled” – because more things are at stake

Why was your Facebook ad account disabled?

If you’re dealing with the aftermath of a disabled Facebook ad account, one of the most frustrating things is not having full transparency as to why you got a disabled Facebook ad account in the first place! Let me share below the two main ways you get the ban hammer.

Facebook Ad Account Disabled: 2 Main Ways

There are two main ways you get ad disabled Facebook ad account:

1. You have used a banned word or element at a severe ban level
2. A series of smaller flags have added up

The way Facebook tracks your behavior online to advertise to you mirrors how the ban bots monitor your compliance with facebook ad policies. A series of smaller actions creations a conclusion through SQL logic on whether you’re a bad actor or not.

After enough smaller flags, you’ll get a restricted ad account and be left wondering why you got a disabled Facebook ad account. When, all along, you were crossing the line in micro flags – Facebook just didn’t tell you!

One of the services I offer clients is identifying these micro flags and removing them from your funnel before Facebook shuts you down. Want the level of premium service I offer cast members of CSI and Harv Eker’s marketing team? Click here for a complimentary discovery call.

What NOT to do in the aftermath of a Facebook Ad Account Disabled

When getting hit with that pesky notification: disabled Facebook ad account, your first instinct might be to immediately appeal it. Or even create a new ad account in the same Facebook Business Manager – if you have the ability to do this.

You may want to rail and scream at Facebook ad support, and demand answers, or google: disabled Facebook ad account for answers. And, nothing wrong with googling to find a solution.

Facebook Ad Account Disabled: What Not to Do Pt 2

BUT – if you try to create a new ad account without the diagnosing why you’ve been shut down, that will just create another nightmare scenario. If you didn’t remove what got you shut down from your funnel first both your appeal and your new ads will be jeopardized.

Facebook Disabled Facebook Ad Account: Appeals

If you want to appeal, sure, you can try to do that, but if you can’t tell the sweatshop-level workers at Facebook ad support why you got banned, and promise you won’t do it again, they won’t be able to help you. Because, Facebook ad support won’t be able give you answers, because they don’t know either, being poorly trained and inexperienced.

You’ll only want to appeal once you have correctly identified the flags, and removed them, and you’ll want to do this within the first two days of getting shut down. If not, your chances are slim-to-none. Want professional appeal help and you’re within the first week of a ban? Schedule a complimentary Facebook discovery call here.

How to recover a disabled Facebook ad account

If you want to recover a disabled Facebook ad account, you’ll need to look at the ads and find out the biggest flags in them, and create compliant versions of these ads. And make sure your entire funnel is free of all facebook ad policy violations and flags.

You’ll also want to learn the precise way to speak with Facebook ad support, as they have specific metrics they have to meet and these outweigh the desire to help you. And I mean, let’s be honest, 99% of the time, they don’t know what they are talking about.

Even on Reddit, I have called out Meta Marketing Pros trying to do AMAs, who didn’t know anything about what they were talking about, having never run ads to pay the bills, or unlike me, never working with the engineers who created the FB ban automations.

The best way to recover a disabled Facebook ad account is to understand what rules you’ve broken, why, the severity of the flags, the state of each one of your ad assets, and present a thorough, strategically written appeal to Facebook ad support, within a specific time window.

Your best chance at recovering a Facebook Ad Account Disabled

Your best chance at recovering a disabled Facebook ad account is as mentioned above, to fully audit all of your advertising assets on Facebook, find what got you on the radar, and define the exact word, creative, or lander element that caused Facebook to shut you down.

Having done this, you must appeal within 24 hours ideally, 48 hours at the latest (possibly within a week if you do it right), beyond that, it’s a lot harder to recover a disabled Facebook ad account like years later.

How to prevent your Facebook ad account from getting disabled

It’s always easier to prevent a disabled Facebook ad account from happening than it is to try to undo the past. The best ways to prevent getting a disabled Facebook ad account is to do regular audits of your funnel for compliance.

Facebook Ad Account Disabled vs Traditional Advertising

While Eugene Schwartz’ Break Through Advertising may be amazing, from an historical ad perspective, that doesn’t apply to Facebook’s ecosystem. Because, damn it, Meta or Facebook is a private website. Not a public school where you have certain guaranteed rights for your children.

It’s one dude, Zuck’s website, you are a guest on, not a property owner who has purchased land rights and are owed some sort of inalienable rights.

That being said, when you pair compliance best practices (which I teach and consult on with established businesses, such as the University of Texas, or articles in Social Media Examiner and more) with conversion strategies. It’s that sweet spot, of both having high-converting ads, and staying out of Facebook jail.

Generally speaking, don’t sound spammy, or make insane promises that don’t sound realistic, and be careful how you use specific words and idioms.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Conclusion: Navigating through Facebook ad complications

The best practices for handling Facebook ad rejections and preventing getting a disabled Facebook ad account is to learn why your ads were rejected. Not the current common practice of just creating new ads and rolling the dice. Maybe you got lucky and weren’t shut down for shit that you should have been.

But, luck isn’t a business strategy. It’s a recipe for disaster. One your luck will run out. Instead, include a routine compliance check on your ads before submitting them to Facebook. That will help you clear out many misconceptions for Facebook ad policy.

Facebook Ad Account Disabled: Ad Account Resources 📚

Speaking of common misconceptions – people often don’t realize facebook scans the website you attach to traffic ads. But the bots do scan it. And every thing connected to it, so you have to make sure that it is entirely compliant, not just the optin or sales page or you’ll get an ad account restriction.

Here are top 3 articles to give you guidance when Facebook goes silent:

Facebook Ad Account Hacked Fix
How to remove ad account restriction on facebook
What to Do If You Have A Disabled Facebook Ad Account – Everything You Need To Know [2024 Updated]

Even if you went to a Go High Level event, you’d never find this type of insight there, as most marketers don’t have a contact at Facebook who can provide the level of support I can. Don’t want to read even more articles and just want solutions to Facebook bans? Schedule a discovery call today, for at no cost.

Facebook Ad Account Disabled: Ad content

It’s good to have a basic checklist for your ads. Like something to review before you create ads, or after you are about to submit for review. Following this can help reduce getting an ad account restriction.

Facebook Ad Account Disabled Prevention Checklist

Ensure your ads:

Include improper grammar or punctuation.
Don’t include sexual content, nudity or allusions to sexual activity.
Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
Don’t discriminate or promote discrimination.
Do not promote misleading or deceptive practices or products in any capacity.
Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
Avoid making potentially misleading claims or set unrealistic expectations.
Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Facebook Ad Account Disabled: Prohibited products in ads

Facebook doesn’t allow you to:

Promote the sale or use of adult products/services.
Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Seems obvious I know but where ad agencies get in trouble is when Facebook interprets something you’ve said wrong and then gives you an ad account restriction.

Facebook Ad Account Disabled: Learn more

I hope you’ve found this article on how to navigate a Facebook ad account restriction helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Facebook Ad Account Disabled Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Ad Account Hacked Fix

Looking for solutions if you’ve had a Facebook ad account hacked?

I’ve worked at Facebook for many years and help businesses and ad agencies avoid and recover from restricted ad accounts. And today you’ll learn what to do when you have a Facebook ad account hacked, and and ways to prevent getting a Facebook ad account hacked.

Facebook Ad Account Hacked: A New Epidemic

It’s crazy folks, at this point in time, there are thousands of hackers trying to take your ad account for a ride and spend a ton of your hard-earned dollars on junk and spam ads. But haven’t there always been hackers? Sure, but now AI is powering the massive increase in hacking incidents worldwide.

For example, Check Point Research’s 2023 Mid-Year Cyber Security Report found there was an 8% spike in global cyberattacks in the second quarter of the year – the most significant increase in two years – and the analysts blame the surge on the misuse of generative AI tools like ChatGPT.

What this means for you, the business or ad agency running ads on Facebook is that you are more at risk than ever before, and if you’re not careful you can lose your money-making machine, and get ad accounts restricted and business managers disabled, even if it isn’t your fault.

(Missed my guide to navigating Circumventing Systems? Check it out for tips avoiding Facebook ad bans)

Cyber crooks are making almost 1,000 attempts to hack account passwords every single second in new cyberattacks– and they’re more determined that ever, with the number of attacks on the rise. Whether you’re reading Check Point Research’s Report or Microsoft’s Digital Defense Report 2022 – the evidence shows you need to make cybersecurity and preventing getting a Facebook ad account hacked a top priority this year or suffer the consequences.

I’m going to share some tips on what to do when you have a Facebook ad account hacked and how to prevent it, but let me also share, that if you have been on Facebook’s radar for other Facebook ad policy flags, you’re in the right place.

Like my client, Amazon Reality TV Star and Ms. Universe winner Juanita Ingram found out, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook, or recover an unpublished Facebook Business Page.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Account Hacked: Payments

The first place to look is in your billing to locate any suspicious payments for Facebook ads.

If you suspect you may have been hacked or have a Facebook ad account hacked, you’ll want to check on the billing history to locate unauthorized charges.

The billing section is where you can find the billing information of your ad account. There, you can view your payment history and get receipts for payments you’ve made for your ads.

To learn more about a specific charge, go to the list of transactions in the Billing section. Then, click the Transaction ID of the charge you want to know more about. These steps bring you to your receipt for that charge. Your ads receipt shows the information like how much you paid, when you paid, which payment method was charged and which ads you spent money on.

This is where you want to view the transactions – or Facebook ad charges – to see if your Facebook ad account suddenly started spending a ton of money, which may be a sign that you have a Facebook ad account hacked.

But there’s another way you can see if you have a Facebook ad account hacked and are bleeding money: the payment threshold.

See if you reached your payment threshold or monthly bill date

Once you have your ads receipt, you can review the Billing reason that’s listed on it to find out why you were charged. It lets you know if a charge happened because you reached your payment threshold or monthly bill date.

Remember that it’s normal to be charged for ads multiple times a month or even after you’ve stopped running them. This is because when you create ads on Facebook (like boosting posts from your Page), you don’t pay for them right away. Instead, as they run and people see them, they accrue ad costs that you’re charged for later.

Facebook Ad Account Hacked: Charges

I mention this because just because you see a bunch of charges you weren’t expecting, doesn’t always mean you have a hacked Facebook ad account. It could be larger charges for legit Facebook ads you ran, are just being broken up into smaller more frequent charges depending on your billing threshold. When I was working at Facebook in ads, more than one advertiser didn’t understand how those worked.

There are 2 ways you’re charged for Facebook ads:

1. Whenever your ad costs reach your payment threshold.

2. On your monthly bill date

A payment threshold is an amount that you can spend on ads before Meta aka Facebook charges you for them. Whenever your ad costs reach your payment threshold, Facebook charges you that amount. Your monthly bill date is when Meta charges you each month for ad costs that don’t quite reach your payment threshold.

So, you may be charged multiple times or just once in a given month, depending on how much money you’re spending on ads.

I’d suggest checking this out first, just make sure you are not mistaking multiple charges for genuine ads you ran as being hacked. After doing so, if everything matches up with your normal billing history for Facebook ad marketing, next take a look at your daily budget or lifetime budget to see how frequently your ads are spending money before you assume you have a Facebook ad account hacked.

Not dealing with a Facebook ad account hacked, but still need to recover from a restricted ad account to get your Facebook ads live again?

Want one-on-one professional guidance from someone who worked with the Facebook policy team, so you don’t have to guess anymore? And prevent bans? Schedule a discovery call with me here.

Facebook Ad Account Vs Budget Settings

You have 2 types of budgets:

Daily budget: The average amount you’re willing to spend on a specific ad set or campaign every day. If you have more than one active ad set in your account, remember that each ad set has a separate budget.

Lifetime budget: The amount you’re willing to spend over the entire run-time of your ad set or campaign. Facebook’s system automatically tries to evenly spread the amount you spend across the period that you’ve selected. If you’ve mixed these 2 up, and are confused at getting billed for instance, daily, instead of lifetime (like you set a $300 lifetime budget, and are billed when you spend $300), that isn’t a hacked Facebook ad account.

Facebook Ad Account Hacked: Payment Checks

Something you do want to check is if there are other spenders on your Facebook ad account. If you share your payment method or ad account with others, check with them when you don’t recognize charges on your account. It’s likely that another person has run separate ads using your payment method or ad account.

In that case, go to your Account settings. In the Ad account roles section, you can see who has access to your account. Contact anyone you know who may have placed an order for ads with your payment method.

You can also review your account history to see recent activity on your ad account to see if there is evidence of having a Facebook ad account hacked.

That being said, let’s say you checked all of the above, and realize you may be hacked. If you got a Facebook ad account hacked then you need to take immediate steps to protect yourself and your marketing funnel.

Facebook Ad Account Hacked: Don’ts

One of the things you DON’T want to do if you think you’ve been hacked, is wait for things to get better. Or open spammy emails that promise to get you unhacked, because most of those – if not all – are the people hacking you, looking to get even more info.

I’ve heard “My Facebook ads account got hacked” from multiple clients over the past 6 months as the hackapocalypse has been snowballing globally at huge numbers. Typically hackers are from Russia, Vietnam, Malaysia, the Philippines, Bangladesh, and Pakistan.

Now, thanks to spending limits if you have them set, there is no way a hacker can spend ALL of your money in just a few minutes (if you have spending limits set up that is, if not, think about doing this). BUT, often hackers use a daily budget, and let’s say your spending limit is $10,000 a month or something, hackers could blow through that in a day. So how do you stop Facebook from spending all that money FAST?

You have to think even quicker, and pause the BS campaigns the hackers have created. Make sure to screenshot them as well, for Facebook – or if you’re working with someone like me who worked at Meta. We need to see that data to help you.

What may end up happening is after turning off an ad, ad set or Campaign, 2 minutes later, the campaigns may be enabled again, and you get into a “click war” between yourself and the hacker, as the hacker keeps turning on the Campaigns or ads you’ve turned off, that are running spammy ads.

How do you fix this?

You’ll want to immediately navigate to the activity history in one of the ad sets, and find out whose Facebook ad account keeps re-enabling the campaigns:

That will open up the side panel on the right, and from there you can identify both the ad set ID and the “Changed By” field person taking the actions on your ad account. This lets you identify if you’re making the changes or if you are dealing with a Facebook ad account hacked:

If the “Changed By” field has names or people you don’t know – especially names that sound like they are from Pakistan, India, Bangladesh and other countries in that area – then you have definitely confirmed you have to face a Facebook ad account hacked.

Facebook Ad Account Hacked: Changed By

Check for other spenders on your account

By now, if you’ve done your due diligence, you should have a definite answer using the above steps on if you are actually hacked. You’ll see the name of the hacker in the “Changed by” fields in the Account Activity section. I’d suggest also using the Ad Set ID there to search your Campaigns so that everything comes up that’s being hacked into for that account.

You can do this by using the “Search and Filter” field at the Campaign level of Ads Manager, and entering in the Ad Set ID you found on the Account Activity section:

Being hacked isn’t the only issue ad agencies face, many times it’s just silence from Facebook when trying to get clear on what exactly has broken Facebook’s rules and how to get it compliant.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Facebook Ad Account Hacked: Reporting

The next logical step is to reach out to the company itself and explain your situation and report what happened.

Reporting a hacked ad account to Facebook

When you attempt to reach Facebook, prepare for another bill: your therapist.

That’s because Meta makes it super hard to reach a real person, and when you do, you have to ask, based on their dumb repetition of every thing you say back in the chat, “How did you discern your ass from a hole in the ground?” #facts

Facebook Ad Account Hacked: Reality of FB Ad Support

Now, there is a specific way you can improve the ability to get a human, based on pre-selection fields, and how you talk to them. But keep in mind, these are barely above sweat shop workers who have never paid any bill using revenue from successful ads.

To speak to someone at Facebook would be very helpful.

I have to break it to you, the solution isn’t going to just be getting ahold of a human at Facebook, due to the level of incompetence you’ll experience. At the same time, depending on how severely you’ve been hacked – like your computer was hacked? Or just your ad account? Or was your website hacked too? Or damn, all 3??! – you MAY be able to get some of the funds spent refunded from Facebook.

How long did Facebook take to reply?

On average it takes a business week, Monday-Friday for Facebook to get back to you if you’ve emailed them. On Facebook Ad Support chat you’ll speaking in real time with someone. You just don’t know if you can trust anything they say, as 99% of what they tell you is literally a random guess, by someone paid as much as a McDonald’s burger flipper. And tbh, sometimes you won’t hear back for a month, or longer, or never.

How Facebook responded to my hacked ad account

Surveying clients I’ve worked with, who came to me after being hacked, on average, if Facebook DOES reply, about 60% of the time, sometimes 70% depending on Facebook’s backlog, you’ll get a refund. But you need to continue checking your ad account for any outstanding balances, as one hand at Facebook doesn’t know what the other does.

I remember working in ads at Facebook and an engineer wrote a piece of code that accidentally shut Facebook down. We literally sat in the dark – because the AC also wasn’t working and it was summertime – and did nothing for hours until ENG fixed the error.

I say that to say this: often Facebook ad support agents will tell you ONE thing and DO another, or not do ANYTHING, being outsourced without benefits. And most are poorly trained. So CHECK your outstanding balance and keep emailing them until it goes away.

Facebook Ad Account Hacked: Next Steps

Before even contacting Facebook Ad Support on chat or email, you have something you need to do first for the ad account and Pages and Business Managers.

Facebook Ad Account Hacked: Take Immediate Action

After locating in the activity history the name of the hacker, go into your Ad Account roles, and remove them. Go into your Facebook Business Manager, under the Business Settings People tab and remove the hacker(s). Go to your Facebook Business Page settings and remove the hackers there too if you see them there.

Facebook Ad Account Hacked: Do’s

Report the Incident

While Facebook ad support may be as pleasant as a Greek Tragedy, they CAN help, marginally, but if you never contact them, or are never successful reaching a person, and ONLY use email, instead of chat as well, then your chances are even slimmer. So make sure to cover all ways to contact Facebook, through email, chat and not leaving their comments unreplied to.

It’s for your records, legally as well, depending on the amount of money lost, you may have legal options to contest their lack of action – but if you never tried to report the incident then you are @#$%&!ed. At the very least report it and document, and screenshot your conversations with Facebook.

Facebook Ad Account Hacked: Protection

Let’s talk about a few ways to protect yourself once you have been hacked.

Facebook Ad Account Hacked: Steps to Protect Yourself

The first thing I would do if I were in your shoes – and I got hacked a few years ago – is change your email passwords that are associated with your Facebook profile that created the Facebook Business Manager and Facebook Business Page.

Next up – audit who is on your Facebook Business Page and Facebook Business Manager, and remove anyone you don’t know ASAP. Contact your bank, remove the credit cards associated with your ad accounts.

Now – you don’t want to BLOCK the charges from Facebook, even if they are from spammers. This will piss Meta off. Instead, simply remove your credit or debit cards from the Facebook Business Manager, and if you can’t, then cancel them.

But don’t fill out a dispute charges form, because if your bank kicks back either a Facebook preauth charge, or an actual ad charge – versus trying to charge a canceled card – then Facebook will assume you are trying to run ads for free and not pay for them, and come after you with a vengeance, ignoring that you are hacked.

Your options will depend on your bank, I’ve found Federal Credit Unions are usually the easiest to sync with Facebook.

Tired of reading and just want a solution to get your ads live and spending money again, to bring in revenue? Schedule a no-cost discovery call here

Note: These discovery calls are for businesses or ad agencies only, not for non-advertisers who just use Facebook for recreation

Facebook Ad Account Hacked: Figure Out Whose Account Was Hacked

May seem redundant, but if you HAVEN’T figured out WHICH ad account was hacked, you are at a much greater risk, because you could be quarantining the wrong account and if you’re not quick, you could end up with a stolen identity issue you’d need to report to local authorities, not just a Facebook ad account issue.

Facebook Ad Account Hacked: Delete the Hacked Account

As fast as possible, you want to restrict access for the hacked account. Do that by going to your business settings, clicking on “People,” and clicking the trash can next to your ad account to remove their access:

This should be enough to help put out the fire of having a hacker in your ad account, at least, it should buy you some time to continue securing your ad accounts.

Securing Your Account

After you’ve identified which ad account was hacked, changed your email password, removed the hackers as best you can from your Facebook Business Manager, Facebook Business Page, and from any role on ad accounts in the Facebook Business Manager settings for ad accounts, and chatted in to Facebook ad support and have a live email correspondence, only then would I suggest using the self-reporting tools to report your Facebook ad account as hacked.

If you, in a panic, read some bullshit online and rush to use the link: www.facebook.com/hacked

Guess what genius move you just did? You removed access from yourself to actually chat into Facebook ad support. If not right away within a short period of time, Facebook, seeing the self-snitching you did on your own ad account, will revoke access to all support links.

Because…if you’ve been hacked, then the hackers have control of your accounts – and why would Facebook allow hackers to chat into their support lines?

As common sense as that seems in hindsight, when your blood pressure is up, and some @#$%hole is spending your money like they won the dang lottery, you are desperate for a solution – but you about to shoot yourself in the foot. I just hope you found my blog before clicking that link.

Final tips on securing your facebook ads account

Here are the 3 most common ways you get hacked:

Facebook Ad Account Hacked: Pop ups

1. Pop ups

Yes, you may be surfing porn and click on a pop up, or you may have clicked a Google Search result link when looking up something and it went to an unsecured site that uses only Http instead of Https – or it has an expired security certificate.

Or, it is a fake website with a small misspelling that LOOKS similar to a legit site, but actually is a misspelled version of the same website URL.

Facebook Ad Account Hacked: Fake Emails

2. Fake emails pretending to be Meta

While this has been going on since Nigerian Princes first started email scams (I was one of the first people to get these emails and had to talk to the FBI about it), recently, the @#$%&!ing spammers have been in OVERDRIVE on the fake-from-Meta emails:

Ok, so, first of all ANYONE can edit the “send from” name on an email domain. Wendy’s fast food chain could make their “send from” name be “Burger King”@Wendys.com. Just because it SAYS “Meta Business Support” DOESN’T MEAN IT IS!!! C’mon guys! You see that junky-ass “no-reply-inbox-73v26” crap THEN the “@mindz-agency” domain?

It is soooooo obviously a spammer! Now, I will admit, these hackers were clever by using what LOOKS like a legit Facebook link. Most likely it’s like a bitly disguised site, or a PICTURE of a legit FB link URL, but the actual file is a JPG, JPEG, PNG that is HYPERLINKED on the BACKEND just like I can hyperlink you to…NBA stats here. EXCEPT – they are hyperlinking it to an image like this:

See? This is how they trick you – looks like one URL but goes to another site

I linked the above JPG image of NBA Season Leader stats to my Ad Guides page on my site. But if you see that image in an email, you think it’s an actual hyperlink, when REALLY it’s just an IMAGE of a LEGIT link, you may end up clicking on a hyperlinked image to a site that will steal your info.

Now the above link IS safe because I just linked it to my blog which you’re already reading. Just want to give you a precise example of HOW these @#$%&!ers do it.

The only legit emails actually FROM Facebook are “@facebook.com,” or “@meta.com” or even “@Facebookmail.com” – you’ll see the last one for Facebook Group update emails, like from:”groupupdates@facebookmail.com.”

Now, knowing this, take a look again at the first screenshot of that fake email – can you see how easy it is to identify this as a hacker email? That scammy email address is obv NOT from Facebook / Meta. So, protect yourself and check the server after the @ sign from any email that feels off, and appears to be sent from Facebook. DO NOT CLICK ON ANY LINKS BEFORE CHECKING THE EMAIL ADDRESS!!!! Whew! I hope that helps. Now, for the last and most recent spam hack attempts:

Facebook Ad Account Hacked: Fake FB Messages

3. Fake Facebook Messages To Facebook Business Pages Inbox

This shit is annoying af, I’m not going to lie. I have over 17 Facebook Business Pages, and these fools hit me up ON THE DAILY! I’m trying to run a business here, and these hackers come at me nonstop. I just feel like Michael Scott…

Let me show you an example of one of these hacker messages on Facebook Business Page inboxes, and what they look like, pretending to be Meta:

Let me destroy this for you right now:

It is CLEARLY A HACKER: First, notice the URL preview below the image of “Meta AI.” It says “update-poliiicy-me.ta-now,” are you really going to take that shit seriously?? The URL itself below that IS SELLING TICKETS!! “support-ticketsconfirm” is not an actual website, and actual websites are WHAT IS BEHIND THE SERVER IN EMAIL ADDRESS @ SIGNS.

You have NEVER gotten an email from Meta or Facebook with an @support-ticketsconfirm email. But hey, if you didn’t look before you clicked…welp..I mean…you look before crossing the street right? This is the same for crossing the internet highways.

I’m more pissed off AT these hackers than anything else. It’s frustrating how much they inundate everyone with fake messages. Sigh. Ok. Continuing on to destroy this hacker message:

Facebook ALREADY changed it’s parent company (like Alphabet over Google) in 2021, so, this shit, sent in 2023, saying:

is TWO YEARS OUT OF DATE!!!

RED FLAG RED FLAG 🚩 🚩 🚩

If Facebook was REALLY sending you a message, this is what their signature looks like which you would have seen in EVERY ad receipt email ever sent:

So..sorry not sorry for pointing this out, but, like…you should be familiar by now with the real emails Meta / Facebook sends. The type of signature the real emails use, the email addresses they are sent from, and the fact that…Facebook does not ever ever ever ever need to copyright a damn Facebook message ON THE PLATFORM THEY OWN!!!! JEEZ!

LET ALONE the fact that ALL FACEBOOK COMMUNICATION (outside a direct Facebook Ad Support Chat that is currently live) is through the Support Inbox – not random facebook messages!

If – after the Facebook ad support chat ends – you get a random Facebook message from someone pretending to be Meta or Facebook RED FLAG 🚩 🚩 🚩 !!

This shit should be obvious. But I get it, you see the fake Meta logo, a threatening message, you’re worried about losing money from a ban and click – but now you’ve entered a world of pain because clicking on their fake links get you hacked.

And like I said folks, I’ve been hacked – clicking a website that looked legit that immediately hacked me – so it can happen to the best of us. I just hope you’re taking notes, because there isn’t ANY other article as extensive as this one on dealing with a hacked Facebook ad account.

TLDR: Stop clicking on @#$%&!ing random links in your email, on scammy websites, or to scammy websites, and stop clicking on pop ups that look fishy. Check the @ server for emails, make note of the legit Facebook emails I provided above and protect yourself.

Facebook Ad Account Hacked: Accountability

Almost lastly: Facebook is a social media site that sells ads on their private website, it is not a public school where you have rights endowed by a state or governmental authority. Facebook is not a cybersecurity company.

So getting self-righteous on how Facebook “let this happen” and “should fix this for you” – you let this happen too but not paying attention. And you jeopardized thousands of other Facebook users by not proactively protecting yourself with cybersecurity or easy-to-guess passwords.
I know I know, them are bitter sweet words to hear. But if you want a solution, keep reading. If you want to feel sorry for yourself, I mean, you don’t need me for that. I just want to point out that having unrealistic expectations like expecting a social media site to suddenly change into a cybersecurity service FOR FREE for you is just a recipe for disaster and disappointment.

Facebook Ad Account Hacked: The Truth

Truth be told, even if you’re doing every best practice I mentioned, and actually paying attention, sometimes you can just be victim of a massive cyberattack. Like when several US federal government agencies were hit in a global cyberattack by Russian cybercriminals who exploited a vulnerability in widely used software.

And even if that is what happened to you, it still doesn’t change Walmart into Target, the NFL into the NBA, or Facebook into your own personal cybersecurity company, that will unhack your website, ad account and Facebook Business Page. You need experts for that – more on this later.

Facebook Ad Account Hacked: Help Stop the Hackers

Also, if this pisses you off as much as it does me, report these fools TO Facebook for having a fake name and BLOCK them from your Page. Or simply turn off messages to your Page unless you have chatbots that have high conversions through chats – then create a if-this, then-that flow to block this type of account.

Facebook Ad Account Hacked: Cybersecurity

It should go without saying that you need cybersecurity. Hiring a cybersecurity company should be on your #1 list of things to do this year because the hackers are literally staging a hackapolypse these days.

The problem is, who do you trust? Hackers will even create fake cybersecurity sites to trick you into trusting them with log in info.

Here are couple of companies one of my clients recommended:

1. LiquidWeb and
2. Cyberunit

Now, I can’t speak for these personally. If you want my top tier reccs after we’re working together, I’ll share some info on the company I use and trust. The hackers attack my blog on the daily and try to put spam links on every article, and I have to block them, so I’m not revealing this info publicly. But, if you become a client I’ll help you out there too.

Facebook Ad Account Hacked: Get Facebook Ads Live

You made it this far in the article? Congratulations. It was a beast to put together, I’ve been working on it for over 7 hours to provide a legit resource for you, since I haven’t found anything this in-depth online yet, and definitely not from Facebook or someone like me who worked at Meta. You want to get your Facebook ads live again? Keep reading:

Facebook Ad Account Hacked: Need more help?

So, the hard reality that Meta and Facebook ad support won’t tell you and no other article online will share (unless they’ve copied this article after it’s published) is that Facebook does and will quarantine hacked accounts for the safety of everyone else on the platform.

If you have a Facebook ad account hacked, the odds are not in your favor of recovering it, because it’s a tainted asset. Facebook will shadow ban you, and suppress reach even if they restore your hacked ad account.

Because, why should they allow a compromised account jeopardize literally everyone else on their website?

If the hacker STILL has a backdoor into YOUR website (and ad account), and you HAVEN’T hired a cybersecurity firm to REMOVE THE THREAT, and protect your site on a regular basis, you’re telling Facebook, “I don’t give a damn about my own security or any Facebook users on the platform.”

Do you think Zuck wants to go before Congress AGAIN and explain “what a Face Book” is? All the bad PR Meta would get for allowing security threats to proliferate ANOTHER Cambridge Analytica is insane in scope.

It’s big picture time folks: think about the risks that a hacked account puts not just individual users on the platform but the value of Facebook’s stock, and public image. But, no worries, I got you. If you need to get Facebook ads live again, I do have a solution.

Learn more

I hope you’ve found this article helpful on how to navigate the stormy waters of having a Facebook ad account hacked.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

Note: If you do not run ads on Facebook and are just trying to recover a personal profile for NON-advertising purposes, you will need to look elsewhere for help.

BUT if your goal is to get Facebook ads live again after getting a restricted ad account or a restricted Facebook Business Manager, then keep reading as there is a solution to this.

Facebook Ad Account Hacked Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

If have been hacked, and your goal is to get Facebook ads live again selling your product or service and Facebook won’t help – I can get you results when Facebook won’t say a word.

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to remove ad account restriction on facebook

Looking for answers on how to remove an ad account restriction on facebook?

I’ve worked at Meta and provide Facebook ad policy help to ad agencies and businesses running Facebook ads. And today you’ll learn about Unacceptable Business Practices and what you can do to recover from getting flagged from an ad account restriction on Facebook.

An ad account restriction typically happens from either a severe flag, that Facebook immediately shuts down your account after their bots scan it, OR after a bunch of smaller flags have added up to an ad account restriction.

With Meta firing tons of staff, it’s Q4 last year was steller. Even its much ridiculed, money-losing virtual reality unit hit a milestone, generating $1bn in revenue. Lest anyone doubt its confidence, the company declared a first-ever dividend.
That is a payout to shareholders – in this case of 50 cents per share.

What this means for you, the business or ad agency running ads on Facebook is that while the fat cats are happy, the automations that ban ad accounts are in overdrive. Meaning, with less employees, Facebook relies even more on their automations to make crucial decisions that can leave you banned at a moment’s notice.

If you didn’t miss out on my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Just like my client, Amazon reality TV star and Ms. Universe Juanita Ingram found out, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook, or recover an unpublished Facebook Business Page.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

According to Facebook, the Business Manager home page, or Meta Business Suite, contains all the answers once you have an ad account restriction:

how to remove an ad account restriction

Sadly this is completely false. When you go there usually you’ll see some generic ass warning without any specification on what part of your funnel was flagged, why, or the compliant version. For this information you need to dive deeper than the automated warnings Facebook sends you.

You’d be surprised how simple thing can change the entire course of your ads, whether they tank or boom, not just for ad policy but for conversion metrics. Facebook ad expert Jon Loomer calls out ad set optimization mistakes all the time.

For example, many advertisers just choose a Campaign Objective (eg. Traffic – used to be called “clicks to website”) BUT DO NOT SPECIFY the performance goal.

Your performance goal is how Meta determines success — and the factor that drives changes to ad delivery. Let’s say you have a Traffic campaign objective to get more sales, and your performance goal is:

“Maximize number of conversions: We’ll try to show your ads to the people most likely to take a specific action on your website.”

If you optimize for a purchase, the algorithm’s primary focus will be on satisfying that goal. If you aren’t getting purchases, Meta will believe that something is wrong and changes need to be made. This is one of the reasons why your ads are NOT spending your budget.

You can fix this by changing your performance goal: Instead of optimizing for purchases, optimize for landing page views. This will be a cheap way to get purchases since you know that, historically, 5% of visitors to your landing page convert, or something like that. Now Facebook is making your CPC cheaper and actually spending your ad budget.

Advertising Restriction Unacceptable Business Practices

This is one of those flags that confuses a lot of advertisers. One of the reasons why is because back when I was working in the ads department at Facebook, (before it called itself “Meta”) this policy went by another name that was more self explanatory.

Except the real name of this policy is “unrealistic claims” which is what everyone at Facebook knew and called it, and we externally gave that verbiage to advertisers like yourself.

BUT, the problem is, “move fast and break things” Mark, or someone at the operations level or policy team decided to retitle this policy flag.

Why is this a problem?

Well, previously if you were saying some outlandish things on your ads, and you got the flag “Unrealistic claims” it at least gave you some idea that your copy was sounding spammy. Which is really, all that flag means. It means Facebook perceives your primary offer or the way you’ve worded it as a scam.

Which is different from Circumventing Systems flags, and Personal Attributes flags or flags for selling forex products or pyramid schemes. It’s all in the details folks. Want one-on-one professional guidance from someone who worked with the Facebook policy team, so you don’t have to guess anymore? And prevent bans? Schedule a discovery call with me here.

The unusual activity ad account restriction is triggered by Facebook’s automations when they suspect that you’ve been hacked. Or that you ARE a hacker and you are doing things like using someone else’s bank account to run ads. Or, that you snuck into another advertiser’s Business Manager. Banks rejecting Facebook charges often trigger that too.

I’ve seen advertisers GIVE UP on running Facebook ads just because they chose the wrong bank that blocked Facebook ad charges. Which is silly, because Meta or Facebook is still a lucrative market according to current stats:

Again, it is not a matter of all or nothing, but small changes that once made help keep your ads running smoothly and profitably.

Ad Account Restriction: Things you should know

Facebook’s bottom line is that they hold you 100% responsible for following their facebook ad policies even if Meta doesn’t communicate like 10,000 ad policies you are expected to follow to not get an ad account restriction.

But aren’t told about the policies you need to follow to avoid an ad account restriction. Great right?

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Ad Account Restriction: Facebook is still just a startup

You have to keep in mind Facebook still operates like a startup despite being founded in 2004. As a result, the automations are imperfect in how they flag you for violating Facebook advertising standards with an ad account restriction.

Sometimes you’ll get a false baseline where an ad that should have been rejected was accidentally approved. Now, you’re thinking because that ad was approved you can duplicate it.

Then later, everything shuts down out of nowhere when the bots rescan your funnel and give you an ad account restriction (thanks!).

That’s why having someone on deck who knows Facebook ad policy at a high level is crucial to your success. Otherwise you won’t know where the little hidden time bombs are in your ad copy, creative or privacy policy.

Common points of confusion

Facebook | Meta suggests these are the top flags people get running ads on Facebook:

I’ve worked with thousands of advertisers – SMBs to celebrities and I’ll share what the common points of confusion are from my experience helping folks avoid getting an ad account restriction. Both working at Facebook, and in my own private practice:

Assuming a human being is making the decisions to flag you or approve you

That’s a mistake. Facebook is 89% automated for every decision to approve or reject an ad. Maybe even 95% automated after 40K got laid off in 3 successive waves starting November 2022.

(Read my article about what it’s like getting laid off at Facebook here)

Resubmitting a rejected Facebook ad without finding the flag first

That’s one of the most common areas of confusion I’ve seen. People get an ad rejected, and assume Facebook made a mistake and don’t spend 30 seconds looking at the ad and just resubmit the same ad that has the same flag you were just shut down for in it! This is what gets you an ad account restriction.

It’s a better strategy to audit your ad for flags, remove them and then resubmit.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Enforcement of Facebook Ads Policy

Unlike a video game – the automations only give you a limited amount of chances before they shut down your Business Manager and possibly restrict your Facebook profile (the personal one not just Business Page) from advertising.

The enforcement part is never personal – no one at Facebook cares enough to keep track of you.

The key is to understand how the machines select your ad copy, how they scan it and what this means for your ability to run ads and avoid getting an ad account restriction.

Facebook Ad Account Restriction: What is reviewed

Facebook’s review process includes specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Contrary to what many think, the lander is included in the scans for an ad account restriction, not just the Facebook ads.

Facebook Ad Account Restriction: Business asset review

#image_title

Each ad asset – Page to Business Manager to Ad Account – has its own score. Each of these can become tainted separately from each other, or affect each other, based on the type of ad policy strikes you get when getting an ad account restriction.

Facebook Ad Account Restriction: Outcome of review

Often the entire conversation on whether to let you run ads or not, is a conversation between 3 different neural networks.

Rarely are humans involved unless you understand how to get the right person to look at your ads at Facebook.

Facebook Ad Account Restriction: Re-review of ads

Even if you got an ad approved – unless you are an expert at Facebook ad policy – you won’t know for certain if it is actually following Facebook’s ad policies. And assuming you do know leads to getting an ad account restriction.

Like I mentioned earlier, you can get re-scanned later for an ad that was approved, then later rejected.

As the article I wrote for Social Media Examiner discusses, you should screenshot rejected ads, then delete them. Or Facebook can and will re-open them later, and punish you a second time for an already rejected ad.

Facebook Ad Account Restriction: Create a new ad or edit your ad

What I usually suggest when facing a rejected FB ad, is audit it first, determine why it was flagged for an ad account restriction, and replace the offending copy with approved ad copy.

And duplicate the ad with the corrected copy before submitting. That’s safer than resubmitting the same ad even with the correct changes.

Additional policies that may apply to your ad

Facebook: Ads that run on Facebook must follow Facebook’s Community Standards which apply to all content on Facebook.
Instagram: Ads that run on Instagram must follow Instagram’s Community Guidelines which apply to all content on Instagram.
Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogs to upload products for use in Commerce surfaces, which are subject to our Commerce Policies.
Pages and Events: Advertisers may promote Pages or Events, which are subject to the applicable Pages, Groups and Events policies.
Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
Branded content: Ads may include branded content, which are subject to our Branded Content Policies.

A lot of times I see businesses get flagged because of IP issues with Facebook’s brand assets, which can lead an ad account restriction too, so be careful of that.

Your website

Speaking of common misconceptions – people often don’t realize facebook scans the website you attach to traffic ads. But the bots do scan it. And every thing connected to it, so you have to make sure that it is entirely compliant, not just the optin or sales page or you’ll get an ad account restriction.

Even if you went to a Go High Level event, you’d never find this type of insight there, as most marketers don’t have a contact at Facebook who can provide the level of support I can. Don’t want to read even more articles and just want solutions to Facebook bans? Schedule a discovery call today, for free.

Ad content

Include improper grammar or punctuation.
Don’t include sexual content, nudity or allusions to sexual activity.
Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
Don’t discriminate or promote discrimination.
Do not promote misleading or deceptive practices or products in any capacity.
Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
Avoid making potentially misleading claims or set unrealistic expectations.
Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Prohibited products in ads

Facebook doesn’t allow you to:

Promote the sale or use of adult products/services.
Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Seems obvious I know but where ad agencies get in trouble is when Facebook interprets something you’ve said wrong and then gives you an ad account restriction.

Ad Account Restriction: How to appeal advertising restrictions

The art of appealing an ad account restriction is a balance between understanding exactly what in your funnel triggered the automations to shut you down (BEFORE contacting Facebook ad support), your ratio of bans versus approvals, and how you talk to the outsourced workers on chat.

It’s no easy task, I have successfully recovered a few restricted ad accounts in my time, but I generally advise a much better strategy with clients that has more nuance for long term results that don’t lose you time and money from ad account restrictions.

Learn more

Facebook Ad Account Policy Violation Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What to Do If You Have A Disabled Facebook Ad Account – Everything You Need To Know [2024 Updated]

Looking for a disabled facebook ad account recovery? No worries, you’re in the right place as I’m a Facebook alum that will help guide you to a fix.

You’re running Facebook ads and suddenly out of nowhere you see a disabled Facebook ad account in your Business Manager. Dang!

You look and can’t find anything wrong, so you hit the appeal button but – you get an instant rejection.

And the kicker is you didn’t even have any Facebook ads rejected before – sound familiar?

During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s navigate Facebook ad issues (make sure to read 3 Things You Need to Know About Facebook Ad Policy Bans).

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Today I’ll share insights on what to do if your Facebook ad account gets disabled.

Just like my clients in ecommerce, marketing and health have discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

The Reason Why Your Facebook Ad Account’s Disabled

Facebook Disabled Ad Account Explanation

Recognize the signs of a disabled Facebook ad account

How Facebook Automations Flag Disabled Facebook Ad Account

The impact of a disabled Facebook ad account

Disabled Facebook Ad Account and PAS Formulas

Why was your Facebook ad account disabled?

Immediate Steps to Take After Your Ad Account is Disabled

Now you think, maybe it wasn’t an ads issue at all. Perhaps it was something else – and you search for “facebook account disabled community standards.” These are the policies that govern everyday usage of Facebook.

But, still you don’t get any closer to the finish line searching for “facebook ad account disabled for policy violation” or “facebook ad account disabled 2024.” What about ad account recovery? Is it possible to get your old account back?

You google “facebook ad account disabled appeal,” and “why is my facebook ad account disabled.” Still nothing. What gives?? I’ll answer that but first, let’s discuss the digital real estate you’re running ads on.

Facebook expert and influencer Jon Loomer admits Facebook’s automations are wrecking havoc on ads. Even Facebook’s own Advantage+ automation meant to help you get more reach often glitches and just shows your ads to clickbait farms, optimizing for cheap 3rd world country clicks.

Immediate steps to take after your facebook ad account’s disabled: don’t appeal, audit your ads because you need to both identify WHAT got you on Meta’s radar AND the severity of the flag before taking action.

It’s super key to ID why you got on the radar before appealing a disabled facebook ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

An Important Fact On Facebook’s IP

Submitting an Appeal to Facebook

New Policies Affecting Disabled Facebook Ad Accounts

Also – Facebook is now limiting or stopping your ability to advertise to teens, so there’s even more red tape now. Along with new policies for CBD (still a minefield, I wouldn’t advise using FB for this), and election years – you need to stay savvy on the upcoming changes.

But I digress – let’s get back to recovering from a disabled Facebook ad account.

From Disabled Facebook Ad Account to Appeal

How to Recover a Disabled Facebook Ad Account Part 1

Outdated articles like this one will gloss over what to do without going into more detail – so I’m going to give you more insight on Facebook ad accounts disabled and what to do.

How to Recover Disabled Facebook Ad Accounts part 2

…and what NOT to do when appealing ad accounts.

Don’t Let A Machine Decide Your Fate

You’re trying to act like you know what you’re doing when in reality everything hangs in the balance of a billion dollar social media company’s decisions who isn’t replying or telling you what you did wrong or how to fix it.

Maybe you found the article I linked above and hit “Request Review.” Don’t do that.

That has a slim chance of recovering a disabled facebook ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Preventing Future Ad Account Disabling

Determine Why You Were Flagged BEFORE Appealing

Let me RE-EMPHASIZE:

If you don’t determine why you were flagged first BEFORE contacting Facebook ad support, you’re going to repeat history like GroundHog’s Day.

Step 1. – Navigate to Facebook’s Business Help Page here:

Step 2. – Select your ad account from the drop down menu:

Step 3. – Select the issue:

Step 4. – Click on Contact Support:

Disabled Facebook Ad Account Request Review Tactic

What Happens After Appealing Disabled Accounts

Pause yelling “My facebook ad account got disabled!” and take a seat.

Your ad account could either be:

• Reactivated within 24 hours because it was a Facebook glitch

• Reactivated incorrectly because Facebook Ad Support missed the flags you do have

• Or it’s “your ads are violating ad policy” or “this business model isn’t supported” and you stay disabled

What To Do If Your Ad Account Appeal Gets Rejected

Realistically you have about a 50/50 chance appealing any ad account that’s disabled. Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:

♦ How many previous rejected ads you’ve had

♦ What your ad account’s hidden score is (a ratio of rejected vs approved ads)

♦ If you conveyed your situation correctly to Facebook ad support who are gatekeepers not DMs

♦ If you determined first exactly which ad policy you’re flagged for (this helps FB ad support reps make a case for you)

♦ Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook? Do this first if your ad account disabled for policy violation.

♦ Your business model – certain business models are under more scrutiny than others (how to make money online, special ad categories etc).

✅ In a new ad account in the same Business Manager if you had a minor flag cause the ad account to get disabled, or

✅ A new Business Manager and new ad account in the new Business Manager (don’t use your personal ad account attached to your profile – create new ones in Business Manager) or

Conclusion

Facebook Disabled Ad Account Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook account restricted from advertising

Ad Account Restriction on Facebook Solution

Ad account restrictions on Facebook are complex if you’re looking for a solution, but not impossible.

One of the first things to do that will help is get familiar with why you’ve been restricted in the past and compare that to your current ad account restriction to see if there’s anything those two bans share in common.

As someone who has worked for a long time at Meta, back when it was called Facebook, I can guide you better than literally any other website or blog out there who are just guessing at solving an ad account restriction.

Whereas my knowledge comes from working at Meta and working with advertisers while in the ads department.

Selling products that are not allowed on Facebook and making sensational claims, or sounding like click-bait, can get you banned pretty fast.

Over time, the automations add up the amount of ad account restrictions your Business Manager has and make a decision on whether or not you should be allowed to continue running ads.
That was the case for my client Jack Randall. Jack is a social media marketer that kept getting shut down by Facebook until we worked together.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.”

Want the same premier level treatment and stop guessing when it comes to protecting your money-making ad assets? Book a free discovery call here.

Advertising restrictions for policy violations

There are a huge variety of the kind of ad account restriction you may get flagged with. Often, online behavior is monitored along with the history of your ad account. Keeping your ratio of rejected ads much less than your approved ads can move you in the right direction.

One of the most frequent reasons I’ve seen for an ad account restriction for unusual activity is because you’ve logged into your Facebook app on your smartphone in a new location. I’d be very careful about logging into any ad tools while traveling.

POLICIES: Ad Account Restriction

Facebook ad policies are what is programmed into the Facebook automations who deliver an ad account restriction to your ad account in your Facebook Business Manager. The issue many advertisers face is that these bans, while germane to the policies, are not clearly explained.

In fact, very few ad agencies spend time reading the facebook ad policies before running their first ad, but this can help to prevent an ad account restriction.

Advertising Standards: Ad Account Restriction

Facebook’s advertising standards that regulate if the ban hammer is dropped for an ad account restriction operate on the principle that the more people stay on Facebook, the better connected the community on Facebook is. Which then leads to more ads being shown to a bigger audience – keep that in mind when kicking pain points in your ads.

When your advertising access is restricted and you have a restricted ad account, it means your Business Manager is next on the chopping block for bans. You won’t be able to run ads and your entire business will be under scrutiny.

I’d remove any and all Facebook Business Pages from your Business Manager after an ad account restriction (depending on the severity of the ad account restriction) otherwise, if you leave a Page in your BM, it won’t be able to be used ever again, if that BM gets disabled.

As far as appealing – that is a topic I’ll address later or in another article.

Facebook says your ad account is restricted because the bots it uses to scan for ad policy violations have determined that you have a pattern of breaking the rules. And as a result, Facebook or Meta, doesn’t want to risk further bans from you so they take away the ability to advertise.

Have you ever tried to cure something you’re sick with without knowing first what it is? Strangely enough, most ad agencies try this exact thing with a restricted ad account without diagnosing what went wrong.

And they’ll resubmit non-compliant ads literally minutes after it was rejected to bully their way to approval. That’s not a good look. Facebook is more than likely to punish you for this spammy behavior.

The first step in unrestricting your Facebook ads is diagnosing why you got banned in the first place, and then strategically making your next move after identifying the problem.

Want to stop guessing on why you got put in Facebook jail? I’ve worked with celebrities, 8 figure businesses, major brands and ran an ad agency myself while working in ads at Facebook. Schedule a free discovery call here.

Sometimes just one word can get you banned, so this question isn’t easy to answer. One thing clients will ask me is, “What are the most common reasons people get banned?”

Having worked with over 10,000 advertisers both when I was working at Facebook and in my own firm, I can share there are an endless amount of scenarios for what gets you a restricted ad account and you’ll need to talk to someone with expert knowledge in Facebook ad policies to get the right answer and get your Facebook ads live again, and bringing in revenue without losing any more money and time to FB bans.

Usually Facebook is supposed to send you an email (check your spam folder) if you have a restricted ad account. If not, you’ll want to either go to Facebook Ads Manager, or go to your Facebook Business Manager and check the notification bell.

Really some of the best advice I can give here is to look at your history of advertising and identify a common theme amongst the rejected ads – clearly there is a piece of ad copy that is raising alarm bells. Once you do this, you can remove it from your funnel and work on the appeal.

So, Two-factor auth or 2FA is a double-edged blade: On one hand, it meets the requirements both YouTube and Facebook have for professional accounts. And it’s better protection against hackers.

But on the other hand, it can be a nightmare if you forget your password and get permanently restricted or locked out. Make sure you document everything so that you don’t become so clever with your passwords that you lock yourself out too.

If you see the above message beware: you are about to enter into David Bowie’s Labyrinth without an escape plan. I see this shit all the time – idiots online keep telling ad agencies with an ad account restriction to verify their Business Manager while in the middle of a Facebook ban.

This is why that is a dumb idea that will get you deeper into Facebook jail: You are asking Facebook to extend EVEN more trust to you, while under scrutiny for a ban. It’s a recipe for getting into the never ending loop, that usually either never ends or ends with your Facebook Business Manager unverified and Facebook asking for proof of identity. It is better to audit your ads that got rejected and identify the flag before taking any further steps.

If you have other admins on your Facebook Business Manager, it may be possible to appeal a restricted ad account, if you currently don’t have access to Facebook ad support chat portals. Just make sure they don’t have bans elsewhere.

I put the above headline in to point out that there is never a “just add water” fix for a restricted ad account. Articles online that say that shit “After you successfully complete this process, your account will be reinstated.” have no fucking clue.

If Facebook made a mistake in flagging you, and you can word your appeal correctly then you MAY be able to reinstate your account. I’ve done this successfully with more than one client, but it’s a case-by-case basis. It depends on your type of business and type of ban.

FAFO seems to be the universal agency strategy for recovering a restricted ad account on Facebook. Want to stop guessing?

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

One of the best ways aside from 2FA to secure your account is to silo several Business Managers so if one is shut down you can still run ads from another one. And to always know who’s on your Facebook Business Manager.

Because if someone in your BM has a restricted ad account in ANOTHER BM, Facebook can AND WILL trace this back to you and punish you for things he or she did. That would suck. Secure your account by knowing who is on your BM and making sure they are free from bans.

Let me debunk some more BS on this. Requesting review for inexperienced advertisers is not advised unless it’s part of a bigger strategy. I have used it but only in a specific way, and when I have, it has been successful. But you can’t just request a review

Even established brands like Hubspot get it wrong in their outdated article about the Facebook ad review process when they say:

Ads are manually reviewed, so if more people are submitting ads for review, there can be a longer wait time. Expect to wait longer during holiday seasons.

This is only partially correct. Yes, during the holidays your ads will expect delays as that is the biggest advertising time of the year, but your ads are not manually reviewed for ad account restrictions.

This rarely happens. Facebook’s automations do 95% of the ad review process and Meta has created new automations to police the old automations. The Matrix yo. We almost here.

Typically, if you’ve got a good history of Facebook ad approvals, and are established, your ads will get approved faster than a new ad account with a blank history.

Also, read a Facebook Ad Policies Checklist.

Why Is My Facebook Ad Account Restricted?

Tell me if I’m wrong: you don’t give a damn about this dumb little pop up what you want to know is WHY your Facebook ad was rejected. #amiright?

Facebook Ad Account Restriction Sources

There are countless reasons why Meta | Facebook’s ban hammer gives out ad account restrictions, including:

Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …).
Making sensational claims, using click-bait, or promoting misinformation.
Ads not following Facebook’s advertising guidelines, such as branding requirements and text restrictions.
Disruptive or low quality content that negatively impacts a Facebook user’s experience

Oh and if you’re not running video ads, you’re missing out. 500 million people watch videos daily on Facebook.

Be careful about the sources you trust when it comes to facebook ad policies. Hubspot gets their information wrong again here about why Facebook ads are not approved:

The lies!!! Well, to be fair, maybe not lies, but definitely bad info for advertisers here. WE ALL KNOW FACEBOOK DOESN’T SAY SHIT ABOUT WHY YOUR AD WAS REJECTED!

It’s about scale. Facebook or Meta now, is too huge to care about telling advertisers specific reasons why their ads were rejected. Engineers at Facebook have even asked me for advice on how and why their automations flag ads and how to avoid ad account restrictions.

The TLDR of it is the Account Quality Page uses identical algorithms to the Page Insights – which has always been buggy, and never accurately reflected ad account metrics or page metrics.

(Check out my article Facebook ad account disabled next steps).

So, for Hubspot to say, essentially, “There there, no worries, Facebook will solve it all and everything will be explained in the Account Quality Page,” is straight bullshit if you are serious about fixing ad account restrictions.

Facebook Ad Account Restriction: Look Deeper

Facebook itself is under fire from PR storms, privacy issues as well as a stupid amount of hackers and spammers creating imposter accounts on a whole new level.

Why is my Facebook account restricted from advertising for no reason?

Facebook’s automations flag based on machine logic and pattern behavior, usually if you get shut down out of nowhere it’s because you’ve done a series of smaller Facebook ad policy violations that added up to a threshold.

Are actual humans reviewing the ads?

No, most of the time, unless you’re a special ad category, machines review and decide the fate of almost all Facebook ads.

How worried should I be about Fake News?

As recently reported, Facebook or Meta has pulled out of being a source for news. Be careful what and how you say anything to do with news, medical facts and covid 19.

To be honest, you have to switch how you think of Facebook ads up. And approach things from a machine-learning perspective. Despite the mad rush to AI-everything right now, the majority of advertisers on Facebook fail to consider how machines are automated for policy flagging before running ads.

Facebook Ad Account Restriction New Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What You Need to Know About Facebook Ad Account Restrictions

Looking for a solution to Facebook ad account restrictions?

There are many reasons why Facebook restricts ad accounts including: Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …). Making sensational claims, using click-bait, or promoting misinformation. Facebook relies on automations which don’t read human context.
Too many flags can lead to ad account shutdowns or rejected Facebook ads that hurt your ad account score and lead to ad account restrictions. That was the case for my client Jack Randall. Jack is a social media marketer that kept getting shut down by Facebook until we worked together.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.”

Want the same premier level treatment and stop guessing when it comes to protecting your money-making ad assets? Book a free discovery call here.

Facebook Ad Account Restrictions Expert

As someone who has worked at Facebook I can share insights to guide you to a better solution than banging your head against the wall when Facebook goes silent after ads are rejected and ad account restrictions.

My article, What to Do If You Have A Disabled Facebook Ad Account – Everything You Need To Know [2024 Updated] provided the popular content ad agencies shared worldwide to help prevent ad bans.

In this blog, I’ll share why Facebook ads are not approved, what the process is behind these Facebook ad rejections, how long it takes and reveal what to do if your Facebook ad is not approved and how to fix it.

3 Best Practices for FB Ads infographic

Facebook Restrictions

Even established brands like Hubspot get it wrong in their outdated article about the Facebook ad review process when they say:

Ads are manually reviewed, so if more people are submitting ads for review, there can be a longer wait time. Expect to wait longer during holiday seasons.

Why Is My Facebook Advertising Account Restricted?

Tell me if I’m wrong: you don’t give a damn about this dumb little pop up what you want to know is WHY your Facebook ad was rejected. #amiright?

Facebook Ad Account Restrictions Sources

There are countless reasons why Meta | Facebook’s ban hammer gives out ad account restrictions, including:

Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …).
Making sensational claims, using click-bait, or promoting misinformation.
Ads not following Facebook’s advertising guidelines, such as branding requirements and text restrictions.
Disruptive or low quality content that negatively impacts a Facebook user’s experience

Facebook Ad Account Restrictions: Look Deeper

You have to look deeper at the specific ad policies your ad triggered review for and how that relates to your industry for industry-specific facebook ad policies flags. Whether you’re using what Facebook expert Tim Burd recommends, the The Bully Method of Scaling Ads or using another strategy, compliance needs to be there too.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies

1. Personal Attributes

One of the most common reasons why Facebook ads are rejected, are for violating the Personal Attributes. Too often advertisers try to kick the pain points in an ad and end up making Facebook users feel singled out and leads to ad account restrictions.

You want to avoid sounding overly negative and be very careful when using “you” and “your” with physical, emotional or financial attributes.

Take a look at Navigating Facebook’s Advertising Policies as a Business if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

2. Sounding like an MLM

I know I know you’re saying,”But I’m not an MLM Trevor, this is just crazy!” It’s really easy to get false-flagged as an MLM. It’s super common.

Usually, if your ad copy has a giant promise, combined with a specific period of time, this can get you flagged as a pyramid scheme. So be aware of that and do your best to sound realistic or you’ll get ad account restrictions.

It’s that time again – let’s debunk another piece of false information:

This is an old ass policy that no longer exists. The text-to-image ratio used to be that you don’t want over 20% of the image covered in text in a Facebook ad. You’d even get ads rejected for this.

Yet, that is no longer a real facebook ad policy. You may get your distribution slightly suppressed if you have too much text on your image. But, it is no longer a big enough flag to outright reject your entire ad. #liveandlearn

And remember to make sure you’re following Facebook ad policy for smartphone placements too. According to Flurry Analytics, Mobile app users spend, on average, 57 minutes per day on Facebook.

Facebook Ad Account Restrictions: Spam

3. Sounding Spammy

I know, this sounds super generic but it’s true – if your ad’s tone is too salesy you’ll endanger its chance of survival in the Facebook ad auction.

Be aware of what is already performing well on Facebook – and that some ads that are super click bait-y may still be on your newsfeed. But that doesn’t mean they are greenlit by Facebook’s automations.

It only means that for now their facebook ads are live. Just because you see a super spammy ad doesn’t mean you can create one as well – that’s false logic and leads to more ad account restrictions.

You’ll want to avoid sounding too spammy. Try to be skeptical of your own ads and look at them through the eyes of a machine whose only goal is to destroy your momentum if it thinks you sound spammy.

Then, tone down some of your ad copy, how hard you kick the pain points and how big you make your promises for results – until you get to the middle ground of having engaging copy that is also compliant with Facebook’s ad policies.

Your Facebook ad account was restricted because Facebook did not accept too many ads you put up.

Facebook Ad Account Restrictions: Audits

3. Audit your ads before appealing

One of the dumbest mistakes even veteran ad agencies make is to resubmit a rejected Facebook ad right after it’s disapproved.

That hurts your score on the back end for your ad account. Many people do this based on the false logic that “Facebook has made a mistake.” Statistically, most of the time it’s the advertiser who made a mistake and e

I can say this because I’ve worked with over 100,000 advertisers both when I worked at Facebook and in my own private practice for Facebook ad policy consulting. None of the speakers at Social Media Marketing World can go as deep on how Facebook’s bots flag and what to do to prevent them. Because they didn’t work at Meta like I did.

TLDR: assume you are in the wrong, and find out why before submitting an ad again after a Facebook ad is disapproved.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Your Facebook restricts your advertising account for security reasons.

Sometimes if you are traveling or your bank rejects Facebook charges, Meta will give you an ad account restriction just because of that, so be aware to not log in to the business suite of tools while traveling and talk to your bank before running FB ads.

How to appeal Facebook ad disapprovals

It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:

Facebook Ad Account Restrictions: Appeals

Here’s a controversial idea: You don’t need to appeal shit! If you discover why your ad was rejected and have 100% confidence you know why, then sure, change the ad then appeal it.

But, IMO, it’s better to create a new ad without the flags of the old ad and submit that.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Your ads have received a significant amount of negative feedback.

Facebook Ad Account Restrictions: Prevention

The best way to prevent your ads from being disapproved is to audit your funnel on a regular basis for compliance.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Solutions to Restricted Facebook Ad Account

Cause and effect: You have a shit ton of Facebook ads rejected over a 30 day period or 90 day period and now Facebook is giving you the stank eye.

The automations create a character profile of you based on your advertising history. Which means, even if you did nothing to get a disabled Facebook ad account with one major flag a bunch of tinier flags can add up.

If you have an overly extended ratio of rejected ads to approved ads, start right away repairing your ad account with ads you know will get approved.

What to do if your Facebook advertising account is disabled

Facebook Ad Account Restrictions

If your Facebook ad account is disabled then the 1st thing you need to do is pause. Don’t take any actions. Then look at your funnel. Find the biggest flag that could have shut you down and evaluate the state of your ad assets:

‣ Business Manager
‣ Ad Account
‣ Facebook Page
‣ Personal Profile
‣ Ad History

Then after, you can make the best decision to get your ads live again. Need more help? Just schedule a discovery call with me – Facebook ad policy is my zone of genius.

Edit or create a new ad

I only tell this to my clients whose funnel I’ve audited: once you have the exact reason why your Facebook ad was not approved – you can edit it and resubmit it for approval.

But, I usually only give this guidance once I’ve determined why an ad was rejected. The difference in my methods is I’m not guessing, since I’ve worked in ads at Facebook, I can tell without a doubt why an ad was rejected.

That, or simply create a new fresh ad without the same flags as the old one, as I mentioned earlier in this article.

Request another review of your ad

ONE of the biggest mistakes ad agencies make is to repeatedly request a review for a disabled Facebook ad account or rejected Facebook ad without ever knowing why they were shut down.

This is the equivalent of kicking your TV when the signal is shaky. Sometimes, you get lucky and this brute force approach works. But most of the time it hurts more than helps because you annoy the fuck out of Facebook and lose what remaining appeal chances you have.

Me? I’ll open up a dialogue with Facebook ad support first, before submitting an appeal, to get it on their radar.

And of course, I audit the funnel to determine the actual reason for a Facebook ban before ever contacting Facebook.

FAQ

Next up, let’s cover some frequently asked questions about ad account restrictions.

Frequently Asked Questions on Why is my Advertising Access Restricted on Facebook

As recently reported, Facebook or Meta has pulled out of being a source for news. Be careful what and how you say anything to do with news, medical facts and covid 19.

How to Get a Facebook Ad Approved

Really the best policy is to warm up new ad accounts before going into the hard-sell campaigns.

This gets Facebook a lot more friendly towards you – from an automations level – and more likely to approve more ads of yours.

Let’s put it this way – if you have a great history with Facebook without a shit ton of shut downs, then those ads which are on-the-line for getting rejected will often get a free pass.

Does this mean you can post any kind of ad regardless of Facebook ad policy? Of course not. But, you are more likely to have some leniency if you have a good ratio of approved ads over rejected ones.

Kinda like if you get pulled over by a cop, who sees you have 3 traffic violations this month, versus getting pulled over by a cop on the highway and when they check your license see you have a clean record.

Which traffic stop do you think will go more friendly for you?

Obviously the one with the clean record. Facebook operates in the same way. The fastest way to get a Facebook ad approved is to warm up accounts first and establish a history of approved Facebook ads before embarking on your main ads campaign that your clients hired you to run.

How to submit a review after Facebook Ads are rejected

I like to be 100% sure I know why Facebook put a client’s ad funnel on the radar before appealing. You’re probably tired of hearing me say this but it’s really the closest to fool proof you’re going to get.

If, by some strange miracle, your ad is completely legit without a Facebook ad policy violation, then by all means appeal the fuck out of it. But there is a method that works better than others.

Before I get into the method, let me also share, that about 1% of the 1000s of ad agencies I’ve worked with actually see their ads rejected due to a glitch. 99% of the time there is a hidden ad policy flag that just isn’t obvious.

And we all know that Facebook isn’t going to communicate what that flag is. So, the chances are slim to none that it is a Facebook bug. At least not the bug you think it is.

Here’s my method for submitting a review after a Facebook ad is rejected:

I uncover the ad copy or creative or flag on the lander that causes the ad to be rejected. Then I contact Facebook ad support and let them know specifically which flag I may have been flagged for and ask for them to appeal it for me.

This has a higher success rate than clicking on Request Review.

Learn More

Knowledge is power, yet we have a nation full of idiots who often regurgitate memes as news and don’t research jack before quoting someone famous lol. Don’t be that guy or girl or blender (if you self identify as a blender).

But the more you know the better off you are when it comes to avoiding Facebook ad rejections.

What I see happen a lot is advertisers quoting a “fact” they saw on a Slack channel, Facebook Ad Hacks Group or reddit post and basing their handling of Facebook bans from just guessing.

I’m not guessing. I worked at Meta, my info is a lot higher quality than randos online pretending to be experts. Ever seen Jerry from Rick & Morty and Rick will say made up fact, and Jerry will just agree to go along with the crowd?

Don’t be a Jerry. Be a Rick.

On the other hand, even if you memorized Facebook’s Ad Policies you’d still risk a shut down simply because Facebook’s bots flag you based on machine syntax not human. Facebook isn’t transparent about why you are flagged. I am.

Your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Ad Account Restrictions New Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

3 Things You Need to Know About Facebook Ad Policy Bans

Facebook ad policy can be frustrating when your Facebook ads get banned or you get put in Facebook jail #amiright?

All you want to do is run ads on Facebook and get ROI from your ad spend, yet it feels like a warzone with Facebook ad policy mines hidden every couple of feet.

New ad policies are created every quarter, like the policies regulating Facebook use for teens.

But, through your googling “facebook ad policy” or “ad account restrictions” you’ve landed on my blog with a crazy name and crazy good content because instead of guessing at what’s going on – I’ve worked at Meta and will share best practices for not getting banned.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my clients in ecommerce, marketing and health have discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

1. Facebook Ad Policy Overview:

The first thing you need to know about Facebook ad policy to avoid bans is that Meta is relying on automations more heavily than ever before.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies. It also means that you are not being personally targeted by workers at Meta | Facebook – just their machines.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ad Policy Checklist

As always I like to provide an infographic to give you Facebook ad policy tips at a glance:

Facebook Ad Checklist

2. Meta advertising policy principles

The second thing you need to know about Facebook ad policy to avoid bans is the operating principle behind bans – the whole reason Facebook drops the ban hammer is because the content flagged may be driving Facebook users OFF the platform (in Facebook’s eyes).

The engineers I worked with at Meta created the automations that shut folks down, and I can share they did not ever have products they sold on Facebook to pay the bills. So alot of the flagging is done from a virtual sandbox without anything on the line lost in bans. But I can help you understand how to frame the automation’s machine logic for flagging.

Check out this blog in video form on LinkedIn here.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also advertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep you on their website as long as possible. Anyone who gets in the way of that will get punished with bans.

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance.

(Check out my article Facebook ad account disabled next steps).

Facebook Ad Policy: The ad review process

Facebook’s official policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ads are not all compliant. And while some ad policies like avoiding sexual content may seem easy to follow, as Ad Espresso posts:

Other Facebook ad policy guidelines are more obscure, especially in high risk markets like Real Estate and Weight Loss.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

3. Facebook Ad Policy: What to do if your ad is rejected or if your business asset is restricted

The 3rd thing you need to know about Facebook ad policy to avoid getting banned is what to do after your ad account is restricted. Don’t immediately appeal it! This is where the shit starts to hit the fan.

Also right now an insane amount of social media accounts are getting hacked and shut down. Premier Facebook Marketing Expert Mari Smith even wrote an article on how to safeguard your account.

Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad. You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s what’s wrong with that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags.

You’d be surprised to learn how small and simple some of the changes you need to make to be compliant with Facebook ad policy and avoid bans. Sometimes when I’m working with clients it’s just one word that got them banned, or HOW they phrased something. Once that’s changed corrected, Facebook lifts bans and lets your ads run live.

And don’t leave money on the table and just give up after a few ad account restrictions! Facebook’s ad reach is 1.98 billion.

If you’re advertising on Facebook in 2024, you’ve got a potential ad reach of 1.98 billion people according to Hootsuite.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy: Community standards

Another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about al-queada.

Or don’t talk about how cocaine is a helluva drug lol…Even if…

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too.

So, be aware of that.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers.

Facebook Ad Policy: Unacceptable content

When Facebook says “Unacceptable content” they mean “fake news.”

You’ll get hit with the “Unacceptable content” flag if you talk about covid. Although as I revealed to subscribers of my newsletter, Meta is rolling back Covid-19 Misinformation Rules.

That being said, you can also get hit with this flag if your ad mentions too many Personal Attributes for a specific group of people and the automations flag that as being discriminatory.

Are you already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy: Deceptive content

Deceptive content is a flag that mainly applies to ads Facebook’s automations think are Multilevel Marketing (MLMs) pyramid schemes.

If your promises of wealth, riches, and bikini babes seem too unrealistic, you’ll get hit with this flag.

High risk verticals for deceptive content flags include crypto, weightloss and how to start a business online. Or anything forex as this ban includes Prohibited Financial Products and Services.

Let’s say you get hit with a Circumventing Systems flag – you’ll also be hit on the backend, without your knowledge, with a Deceptive content flag.

And lastly, this automation flags you if you have pages that don’t load on your website.

For more info read How to Fix NonFunctional Landing Pages

Facebook ad policy: Dangerous content

This is one of the few times Facebook is actually transparent. Dangerous content is self explanatory, no weapons, drugs etc.

The only thing that may come as a bit of a surprise here is that cigarettes and vapes are considered just as dangerous as knives or guns.

So, if you have an ad that can be misinterpreted for someone smoking or vaping, or your ad copy uses any of those words, you’ll risk getting flagged for dangerous content. Be thoughtful in how you word your ads.

Objectionable content

You’ll be pretty astounded when you hear what this flag covers. It isn’t as obvious as you’d think. Objectionable content is inclusive of the Personal Attributes flag but also it includes price gouging.

Remember when Logic Pro price gouged their shitty $30 web cams in 2020 and raised them up to $300 just because everyone was stuck at home during the pandemic? Or hand sanitizer that was $0.30 cents getting over charged?

That’s objectionable content in Facebook’s eyes. BUT it is grouped right along with pornography, cursing, and having low quality graphics on your ad creative and landing pages.

You wouldn’t think all those things were connected but to Facebook’s bots they are all under this flag. Aaaaand that includes any typos or misspellings as grammar flags are considered objectionable content too.

The TLDR is Facebook doesn’t want Facebook users to have a negative experience, so keep it positive.

Content-specific restrictions

Every now and then you’ll see a niche that does require you to follow not just Facebook ad policies but local laws in the city and state you advertise in. These are content-specific restrictions for the following categories:

• Alcohol
• Adult Products or Services
• Dating
• Cosmetic Procedures and Wellness
• Online Pharmacies
• Over-The-Counter Drugs
• Prescription Drugs
• Drug and Alcohol Addiction Treatment
• Financial and Insurance Products and Services
• Cryptocurrency Products and Services
• Online Gambling and Gaming
• Social Casino Games
• Subscription Services
• Hemp and Related Products

Let me save you a lot of time here and tell you point blank crypto products aren’t allowed on Facebook. They are low-key banned. Meaning, you are gonna get shut down in a short amount of time even if your 1st few ads slip through the cracks.

Adult products are banned – even if you see a few spam ads in the desktop right column for dildos or penis enlargement. Those ads have a terminal life span and will be caught and shut down.

For dating you have to apply and get accepted to run those ads. Same goes for gambling because that deals with local laws.

The other point I’d like to make here – to save you some time – CBD are not allowed on Facebook. You will get banned running them. Facebook is not a platform you can advertise CBD on.

Intellectual property infringement

Facebook says:

“Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.”

Where I see this pop up the most is ad agencies that name drop major brand names in ads without a licensing agreement established to use that brand asset. While content is king, HOW you distribute this content determines the engagement and if Facebook ads will be approved. Neil Patel has some choice words about a new updated content strategy here btw.

But let’s face it: unless your Facebook Business Page is the official brand page of the brand or celebrity you’re name dropping, Facebook is going to assume you are not legit.

Proving you are will be a hassle – if you can even do this – so, my best tip here is make sure you refer to the topic and audience and the problem you’re solving rather than alluding you are BFF with Kim Kardashian.

Facebook Ad Policy: Social issue, electoral or political advertising

This refers to ads about Social Issues, Elections or Politics – the hardest thing to run ads for. I would be super careful here. It is a quagmire – you risk every flag known to mankind for Facebook running these ads.

The special ad category was created just for this type of ad, as there are lobbying laws federally, and locally for your state that you have be clear on, separate from Facebook.

Facebook Ad Policy: Things you should know

With those 3 things in mind:

1.Meta’s reliance on automations for flagging
2.The reason why Facebook policy drops the ban hammer (to protect engagement)
3. What to do when your ad account is restricted

You should have at least a better idea of 3 things you need to know about Facebook ad policy to avoid bans. But what if you’re tired of reading articles and just want 100% guarantee all your Facebook ads will be approved?

New Solution to Facebook Ad Policy Bans

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

5 Reasons Why Your Facebook Ad Account Restricted

Looking for a solution to Facebook ad account restricted?

Often Facebook makes understanding Facebook ad policy confusing. With geopolitical events pushing big tech and social media companies to make rapid changes, the regular business owner is left to pick up the pieces.

I worked at Facebook or Meta if you want to call it that, with the Creator Monetization Program as well as ads, and at one point even tech for Facebook’s servers.

In this blog, I’ll share my expert advice on how to navigate the Facebook ad policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my client Amazon reality TV show star Juanita Ingram found out, you can get banned in a heartbeat, lose your 10K+ Page and revenue it generated. Luckily, she found me and I helped get her Facebook Page back.

Want the same star-quality guidance for solving Facebook shutdowns?

Click here, to schedule a discovery call.

How did I get myself restricted from advertising on Facebook?

One of the most common things clients bring up in meetings is they’ll tell me, “Trevor, how can my competitor run these ads that are totally breaking Facebook policies? Why don’t they have a Facebook ad account restricted?”

Well, my reply is always, “Give it time,” as you can only escape Facebook’s automations for so long until a noncompliant ad or ads that slipped through the cracks now trigger a funnel-wide ban. And you don’t want to get shut down because then you’ll miss out on the current wave of shortform video marketing that’s taking the world by storm.

You got a Facebook ad account restricted through either a major ban, where certain words can trigger an entire Business Manager shut down. Or, a series of smaller infractions that Facebook didn’t tell you about, were adding up on the back end, for how your ad assets are scored on Meta’s side.

As a result, you end up getting your Facebook ad account restricted, often without any explanation at all. Given the coming re-targeting cookie apocalypse as Facebook expert John Loomer reports, you’ll want to have all platforms available to run ads on to make up for what’s coming.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

If you’re tired of reading articles and just want someone’s help whose actually worked at Meta, click here, to schedule a discovery call.

Facebook Ad Account Restricted Ad Policy Checklist

I want to make sure you’re well taken care of because ad agencies and businesses getting banned on facebook are frequently left without any help at all. If you want just the quick and dirty, here’s a checklist that can help with some tips at-a-glance:

Facebook Ad Checklist

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How can I tell if my account was restricted?

When you login to Facebook and navigate to Ad Manager, typically there are menacing red letters at the top that tell you that you are banned. That’s where you’ll see that your Facebook ad account restricted warning.

Or you may see in your Facebook Business Manager a warning in the settings by your ad accounts that your Facebook ad account restricted.

You won’t be able to run ads and you may or may not have an option to appeal. Now, appealing a Facebook ad account restricted is tough and if you don’t know the right technique you’ll end up staying in Facebook jail.

If you keep in mind that even one word can get you banned then it helps to consider compliance elements as well as conversion when penning Facebook ad copy.

(Check out my article Facebook ad account disabled next steps).

5 Reasons Why Your Facebook ad account restricted

1.Too many rejected ads within a 90 day period

2.Ban-level flag inside your ad copy

3.Automations flagged you for Special Ad Categories

4.Re-running previously rejected Facebook ads without any changes

5. Moving too quickly online and geographically

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What does having my account restricted mean?

In this type of situation, your options will vary. Typically you will have a few chances to get your Facebook ads live again depending on the severity of the flag.

For lighter flags you may get off easy and be able to continue running ads. BUT if you were not told accurately WHAT you got flagged for and CONTINUE to have the same material in your creative or ad copy, then eventually this leads to harsher bans down the line.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your funnel isn’t fully compliant with Facebook ad policies. That’s another way a smaller flag can lead to a bigger Facebook ad account restricted issue.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

What do I do if my Facebook account is restricted from advertising?

If you have a Facebook ad account restricted your first step is to stop everything you’re doing, and notify everyone on the Facebook Business Manager about what’s going on.

The next thing to do if you have a Facebook ad account restricted is review the most recent Facebook ads that you submitted for approval. Take a look through Facebook’s eyes and see what potential flags are in the creative or copy.

Then, audit your marketing funnel and ensure that you have removed all the potential flags before making any attempt at an appeal of a Facebook restricted ad account.

Has your Facebook Business Manager already been disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Account Restriction: Learn more

Used to, recovering when you have a Facebook ad account restricted was easy. In Facebook’s Business Manager you could simply create new ad accounts and run more ads. BUT the clickbait farms have been hurting all of us in social media and marketing worlds.
Facebook has cracked down and made stricter policies, reducing the amount of ad accounts you could create from 1000 to 3, a couple of years ago to now…

Literally ONE ad account per new Facebook Business Manager ( the “Meta Business Suite” < bleh >) is all ya get unless you have a legacy BM. As a result many are stuck with a Facebook ad account restricted for life.

What if you had a guarantee that your ads were compliant before they went live on Facebook? Do you want to prevent getting your Facebook ad account restricted?

New Solution to Facebook Ad Account Restricted

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

10 Things You Need to Know About Facebook Ad Policy

Does facebook ad policy frustrate you because of restricted ad accounts?

Facebook ad policy can change in the blink of an eye and unless you’re on the right side of the automations, you can be banned real quick. BUT you’re in luck, because today I’ll be sharing 10 things you need to know about Facebook ad policy to safeguard your account.

With new markets opening up for Meta Quest, Voicebox AI Speech Generation and the Creator Monetization Program (which I worked on at Facebook), you’ll want to stay ahead of the curve and not be left behind with new changes to Facebook ad policy.

If you didn’t miss my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my client Juanita Ingram, Amazon reality TV show star found out, here are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Policy Overview

The first thing you need to know about Facebook Ad Policy is that traditional PPS formulas don’t always work. With the massive layoffs Facebook has done since Nov 2022, Meta is relying on automations more heavily than ever before.

As marketing guru Neil Patel says, a lot of successful ads are using AIDA,

(A)ttention: Draw users into the ad with an attention-grabbing headline.
(I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.
(D)esire: Create immediate desire for your product with a discount, free trial, or limited-time offer.
(A)ction: End the ad with a call to action.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies using AIDA.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong.

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ad Policy Checklist

Facebook Ad Checklist

2. Meta advertising policy principles

The 2nd thing you need to know about Facebook ad policy is the philosophy behind banning. A lot of folks go wrong not understanding what Facebook’s goal is, and the internal reasoning behind ad flagging decisions.

The human point of view, from the policy makers who told engineers I worked with, how to frame the automation’s machine logic for flagging.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also advertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep people on their website as long as possible. Anyone who gets in the way of that will get punished with bans. And there’s A LOT of money made in keeping people staring at the screen, whether that’s on laptop or smartphone.

Mobile ad revenues reached a record $154.1 billion in 2022, up 14.1% year-over-year (YoY); mobile now has a 73.5% market share of total internet ad revenues (IAB, 2023)

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance. If your ads drive FB users off FB, that loses FB money.

(Check out my article Facebook ad account disabled next steps).

3. The ad review process

The 3rd thing you need to know about Facebook ad policy is how the ad review process works. Facebook’s policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ducks aren’t in a row.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

4. What to do if your ad is rejected or if your business asset is restricted

The 4th thing you need to know is the bad advice fake gurus give who haven’t worked at Facebook like I have – they all tell you (and Facebook tells you to as well) to click Request Review. That is where the shit starts to hit the fan. Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s the fucked up part about that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags.

Even if you came to my hometown, Austin, Texas for SXSW, and attended marketing conferences, you won’t get good intel on recovering Facebook ad accounts because of how obscure Facebook ad policy is.
Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Community standards

The 5th thing you need to know about Facebook ad policy is that you need to distinguish the ad policies from the regular Facebook user policies. Because another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about terrorism.

Or don’t talk about how cocaine is a helluva drug. Even if…

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too.

So, be aware of that.

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers.

If you took a look inside Meta’s open source A.I. program you’d see nothing is slowing down for Facebook’s reliance on machines to make decisions that impact human lives, namely advertisers. To safeguard your ad account you really need to understand Facebook ad policy or risk losing money with Facebook bans.

Learn more

New Solution to Facebook Ad Policy Violations

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Ad Ban Fix

Looking for a solution to Facebook ad bans? Look no further, Facebook alum here ready to share solutions.

Facebook ad bans are the worst! Your Facebook ads are running great until out of nowhere, everything is shut down. Your Facebook ad account is precious because it lets you run ads that make money but what happens if your Facebook ad account gets hit with the ban hammer? [Suspenseful music].

This can lead to your Business Manager getting disabled, your Facebook Business Page being restricted or your Facebook ad account getting disabled. Want to prevent this? Keep reading.

Just like my client, a Darryl Tanner, CEO of King Memory discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook. Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Ban: Add ad accounts in Meta Business Manager

Step 1 in avoiding a ban is to never use your personal Facebook ad account. What is a personal Facebook ad account? It’s the ad account that by default is assigned to your personal profile.

Remember, this is not a Facebook Business Page – which is your digital storefront. This is the personal profile that you can add friends to and it views the Newsfeed on Facebook of your friend and family’s posts. Different from Ads Manager access from a Business Page.

Because Facebook wants everyone to spend money on Facebook, everyone with a profile automatically gets a personal ad account associated with the nonbusiness personal profile. But, if you are a newb, and start running ads on your personal profile’s ad account you risk restricting your profile from advertising.

If you need some tips on running ads on FB as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

Facebook Ad Ban: Let’s get started with business tools from Meta

Ok, so you want to only advertise from an ad account in Business Manager. What protections does this offer? Well, you are more likely to simply risk an ad account getting disabled instead of your whole Facebook personal profile getting banned.

That’s a much more acceptable risk because you can create more ad accounts in your Business Manager, as that is a tool Meta provides to manage your Facebook ad account. When your profile is restricted, that is one key to many doors because your profile creates your Facebook Biz Page, Business Managers and more.

Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. (In a rush? Skip the line with prepaid funnel audits with VIP Access).
Need help with the circumventing systems flag? I’ve got a handy infographic for you here:

Circumventing Systems Guide 2.0

Facebook Ad Ban: Facebook Ads Setup

One of the best ways to avoid the ban hammer is to prescreen your Facebook ad account for compliance before rolling out lets say 50 or 100 new ads all at once. If you’re following the latest trends advertising on Facebook you know that:

Video advertising will remain insanely popular

But before those video ads go live ensure they follow Facebook’s rules. It’s a lot easier to make sure your Facebook ads are compliant before they go live than running around like a chicken with your head cut off once Facebook starts flagging you left and right!

Want a few pro tips before you get started? Check out: Top Reasons Why Facebook Disables Ad Accounts

When you get ready to create all your Facebook ads, leave them in draft mode in Ads Manager. Then have someone who is an expert with Facebook ad policies scan those ads before they go live. And identify what could potentially shut you down, swap that out with compliant copy.

Then, you are not risking so much after you set up your Facebook ads in your Facebook ad account.

Facebook Ad Ban: Ads Manager & Facebook Ad Accounts

Let’s chat about Ads Manager – this is the interface you create your ads in. Yes, as many newbies have discovered, a boosted post, is in fact the same damn thing as a regular ad 😂

Ads Manager has been around forever, it used to look a lot more compact – and be a lot more efficient. Then, back in the day, Facebook decided to combine this interface with a separate advertising interface called Power Editor. Now it’s changed along with the increased chance of getting a Facebook ad ban.

In the upper left hand corner, now you have a drop down menu to choose which ad account you are using to advertise on Facebook. Make sure you don’t accidentally have your personal ad account selected when you are creating new ads.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step by Step Guide], you found out the hidden clues Facebook sometimes drop in warnings to you – that you may need an expert to decode into everyday language. Well, let’s start addressing this from a preventative standpoint.

Facebook Ad Ban: Create brand new ads

With the amount of people thrown in Facebook jail even higher recently, you may want to create new ads instead of fixing the old ones. Anytime you create brand new ads in your Facebook ad account you are inviting Facebook to scan your entire funnel. Yes, that does mean your website as well.

What can you do to avoid the ban hammer on your Facebook ad account in Ads Manager? Make sure every piece of your marketing funnel that is connected to your Facebook ads, is compliant. Don’t half ass this part. I promise you the upfront effort saves a lot more time and money then waiting til you’re in Facebook jail with a Facebook ad ban.

Next up let me address 2 myths in Facebook ad account advertising: Buying cheap clicks from 3rd world countries & risks to avoid in the entertainment industry.

Choose your audience

A common mistake I’ve seen made by thousands of marketers like yourself who went through a Facebook ads training is to get cheap likes by targeting 3rd world countries. Advertisers will target Africa, or India and small villages in islands nearby like the Philippines.

Sure, you’ll get likes on the cheap but you are training your Facebook ad account to attract a shitty audience of nonbuyers. The Facebook algorithm will seek to show your Facebook Business Page to more people like those you’ve targeted. Now, your ads only reach clickbait farms. This is not an advisable strategy if you want to avoid getting a Facebook ad ban.

In general you want to make sure your ads don’t look like cheap spam. Don’t cross out creating relatable ads – they are the better well received than the standard hard sell.

If you’re in the entertainment industry and run ads for a restaurant, bar, music venue, wedding venue, events venue etc you have to watch out with your targeting. Because if your ad is seen by minors or they comment on it, and aren’t old enough to drink alcohol, you could get flagged. So avoid that by using better targeting.

Set up and manage your ad budgets

When you’re setting up the ad budget for your Facebook ad account, remember to make sure your credit card numbers are clean. If you’d ran ads in the past but got shut down, it’s possible those CC #s are flagged now.

As I’ve written in other blogs, banks can sometimes block the charges on accident, not knowing Facebook is an approved payment processor. So, even if your credit card is good from not having been on an ad account that was shut down before, if your bank blocked charges for ads at any point, your card could be blacklisted. That also leads to a Facebook ad ban.

Facebook, Meta, Instagram all change quickly, so as they change make sure you change to not be left behind when budgeting and creating ads.

As one of my clients, Mari Smith has stated, people will be able to develop and share their own custom, meme-able Add Yours templates by pinning GIFs, text, and gallery images to a Story template. Social Media Today shared as well that Add Yours story templates gives people more ways to express their creativity in Stories and share what’s on their mind with their followers.

Yet, so many get banned from imposter accounts! There are ways to recover from this although it isn’t easy.

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

Adjust your campaigns

Whether you’re using mixed media or also integrating SEO with your Facebook marketing campaigns this year, you’ll want to stay abreast of the latest Facebook ad policies. And adjust your campaigns to ensure your Facebook ad account doesn’t get shut down.

Check out Essential Facebook Ad Policies to Know [Ultimate Guide] here.

Facebook Ad Ban: Test which ads perform best

One of the secrets to never getting the Facebook ban hammer dropped on your Facebook ad account is maintaining the delicate balance between marketing and compliance.

What does that mean?

Well, clearly, the most outrageous claims with the least amount of effort will often convert much higher than something that tells people they have to work to get the reward.

Your Facebook ads may get rejected in the testing process – not just split testing for the best ad copy or creative but also testing to ensure Facebook won’t block your ads or give you a Facebook ad ban.

94% of ad revenue is from mobile users in 2024, so ensure your ads are mobile-friendly too, because if it looks wonky or part of the text is cut off you may get a Facebook ad ban for that too.

Have your Facebook ads been blocked? Read this blog here.

To be successful advertising on Facebook you’ll want to create an ad that both speaks to the pain points of your audience in a high converting manner, but also follows Facebook’s ad policies to make sure your Facebook ad account is in good standing.

That includes making sure your website is fully compliant as well.

For top tips on making a landing page compliant read this.

Facebook Ad Ban: Facebook Ad Account Hidden Score

How long have you been running ads on Facebook? Do you remember the 1 to 10 Relevancy Score?

It was one of my favorite metrics because you could see real easy where you stand with Facebook: 1 your ad is in the dog house, 10 Facebook loves your ad so much they reduce the cost of your CPCs and CPAs.

Now, with the new Ad Quality metrics – you have no real clue because they are bonkers. Meaning, these are terribly inaccurate scores. You can have an amazing ad with your CPCs under 50 cents with tons of reactions and…

Facebook will say it’s a low performing ad on the Ad Quality charts. So…yeah. No thanks.

On the compliance side, to avoid getting the ban hammer dropped on your Facebook ad account you’ll want to make sure your ad account doesn’t have a negative score. What am I referring to?

Even if you went to Social Media Marketing World (a great event) you wouldn’t learn about this.

I’m referring to the score Facebook has for both your Profile (personally) and your Facebook Ad Account (professionally).

If you have a shit ton of rejected ads, there will be a threshold where eventually even a minor flag can trigger a total account shut down. Just because you have so many rejected ads. That can lead to a Facebook ad ban.

Make sure your ratio of rejected ads doesn’t out number your approved ads. That will help.

How To Create A Facebook Ad Account

One of the questions I get asked a lot is, “My facebook ad account is banned, how to I start again?”

This answer is more complicated this year than it used to be when it comes to a Facebook ad ban.

Previously, you’d be allowed to create multiple ad accounts inside your Business Manager and possibly relaunch a new facebook ad account. But, Facebook / Meta has put new limits on that.

While they won’t tell you what these limits are for ad account creation limit, we went from 3 in BM, to now…one ad account.

If you need to create a new Facebook ad account, just be careful to not run any ads with the same flags as the ones that got you shut down.

Start Managing Ads with Your Facebook Ad Account

The ads you run on your Facebook ad account have a dual purpose. They aren’t just a funnel delivering money; Facebook ads are also the pressure that tempers Meta’s compliance barometer. This all factors in when they slap down a Facebook ad ban.

You are essentially creating a digital reputation judged by the automations that filter through. The 7 odd billion people in the world see like 6,000 Facebook ads a day. That means, somewhere around forty-seven trillion, three hundred twenty-eight billion Facebook ads run every day. Or something.

Facebook has to profile some of these as bad actors to protect others from harm but innocent mistakes advertisers make just running ads, often get them banned too.

While not always, often the ads you’ve created also made a digital footprint that put you on the radar with Facebook. Stop focusing only on the money and realize the type of ads run also creates your reputation on the platform.

Facebook Business Manager: The Basics

In addition to a Facebook ad ban, I just wanted to cover a few things that even the most experienced advertisers seem to miss about Facebook’s Business Manager.

When you have a Facebook Business Page inside a Business Manager, that Business Manager owns the Facebook Business Page. Meaning, you need to have a role as admin on the Facebook Business Page AND the Facebook Business Manager to run ads on it.

Also, for Business Manager basics on not getting caught by the Facebook ban hammer:

If you feel like you are on the radar, and are at risk for getting your Facebook Business Manager disabled – take your Facebook Business Page out ASAP!!

That Page, if it’s still inside a Business Manager, after the Business Manager gets disabled, will forever be banned from advertising because it’ll be stuck inside the disabled Facebook Business Manager.

Facebook Ad Ban: Understand Facebook ad account limits

Facebook ad accounts can do a lot but they need to stay healthy. After repeatedly getting Facebook ads rejected, you could jeopardize your brand name. And Facebook is still a hot market!

Facebook is the third most visited website following Google and YouTube. This puts it ahead of other leading platforms like Twitter and Instagram.

Because if your Facebook Business Page gets restricted from advertising because you didn’t learn from the first few ad rejections, then that’s on you brosky.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Ad Ban Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously:

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

This is How Ad Agencies Avoid Facebook Jail: Ad Policies Checklist

You can now get banned for the smallest thing on Facebook if you don’t know the Facebook ad policies. Want to shortcut to escaping Facebook jail? Keep reading…

Having a disabled Facebook ad account is a real bummer but you’re in the right place. I’ve worked at Facebook and today I’ll share a Facebook Ad Policy Checklist with you to prevent Facebook blocks and ad account restrictions.

(Further reading on restricted ad accounts here: Facebook Account Restricted from Advertising? Don’t Panic!)

Just like I provided solutions for Boomerang, a marketing research firm, you’ll learn how to avoid the land mines that shut down millions of businesses a year on Facebook.

Click here for a free discovery call.

Facebook Ad Policies: Review

Let’s cover the review process next.

Facebook Ad Review Process

Facebook’s ad review process takes up to 24 hours, and is 100% automated. So you’ll want to check your ads for facebook policy flags before submitting them for review.

Facebook changes often, as Jon Loomer mentions about the new Conversion API so you’ll want to stay up-to-date with new Facebook policy changes before submitting your ads for review.

Breaking Down the Facebook Ad Review Process

Your ads are the face of your business online. Social media ads are the top source of new brand discovery for internet users aged 16-24 (DataReportal, 2023).

When your ads first go for review, Meta’s automations review your ad account history, your Business Manager history and the industry you’re in. After a quick check, you’ll get an answer on whether it’s approved or not.

And just because your ad is approved doesn’t mean you are compliant – often smaller flags can slip through if you don’t have a complete audit of your funnel first for Facebook policy compliance.

Facebook’s Advertising Policies

Every year Facebook creates new Facebook ad policies that reflect changes to privacy, advertising, and PR that affects Meta’s stockholders. They may not always make sense from a conversion standpoint – but from a PR brand development level they do.

Restricted Ad Content

Certain types of content can get you banned in only a few seconds. Facebook won’t let you run ads from prohibited categories: forbidden substances, violence, weapons, hate speech etc. For you, if one of your words sounds similar to restricted ad content.

Facebook Ad Policies: Background

So why not just throw it against the wall and see if your ads stick?

Why Should You Bother Learning About Facebook Ads Policies?

It sounds like a pain in the ass to learn about Facebook ad policies but unless you want to run a black hat agency that is always pumping and dumping rented ad accounts, learning Facebook ad policy helps you establish longevity. You can’t build the pixel retargeting data if you are hopping from one ad account to the next. Learning Facebook ad policies helps you with building audiences for your brand to retarget later.

Understanding Facebook’s Advertising Standards

Facebook ad policies were created by the Facebook ad policy department but enforced by the engineering department I worked with at Facebook. That means that on the surface, Facebook ad policies seem simple, but how they are enforced can get complicated unless you speak bot-language. As automations enforce the ad policies your ads have to follow.

Facebook Ads Policies You Need to Know

Facebook ad policy automations enforce these ad policies the most:

Misleading Business Practices
Personal Attributes
Spam

Each Facebook ad policy affects different industries differently.

Additional policies that may apply to your ad

Depending on which type of business you have additional Facebook ad policies may apply. If you’re selling CBD, or gambling online or in person, there are more Facebook ad policies specific to your niche you’ll want to be familiar with.

Complying with Facebook’s Ad Policy

To ensure you you don’t get stuck in Facebook jail you’ll want to review your ads both for conversion, and for Facebook ad policy compliance.

How to Ensure Your Ads Comply with Facebook’s Policy

Look at your ads through the eyes of the machines that flag them, and predict where and how the Facebook automations will flag you, and make sure you have compliant ad copy. Stuck trying to figure that out? I worked with the engineers that created these automations at Facebook.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

The Facebook Ad Policies Checklist

Step 1: Review Your Facebook Ad Policies History

What happens when you apply for a loan? The lender checks your credit history – and Facebook’s automations do this in a similar fashion. When you submit your ads for review, an automation checks to see what your ad account history is with Facebook.

How many ads have you had rejected in the past few months?

The machines will tally up your rejected ads and compare those to the number of approved ads – it all happens in a few seconds, completely automatic. And, let’s face it, that’s a simple math equation. The number of ads approved versus ads rejected.

Remember: 95% of the review process is done by machines so it comes down to a simple tally. If you have more rejected ads than approved ads within a certain time span like 30 to 60 or 90 days, the machines will conclude you are a bad actor. And then disable your Facebook ad account.

[Read: Your Access Can’t Be Reinstated here]

Of course, there is an easy way to weigh the scales in your favor: Run ads that follow Facebook ad policies. And make sure your motivation here isn’t profit but simply running ads you know will be approved, to help improve your ad account health.

If you need some tips on running ads on FB as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

I guarantee it will save you more time to make a decision and take action on improving your ad account health before running conversion campaigns where everything is on the line.

Step 2: Look Up Facebook Ad Policies for Your Niche

Facebook may be many things, but few will actually say “Facebook is fair.” And the reason why this is a popular sentiment is because of how confusing Facebook ad policies are. They’re confusing af because different industries play by different rules.

Facebook ad policies vary a lot depending on what your business is. For instance, if you run employment ads, political ads, or real estate ads you’re in what’s called the special ad category for social issues.

When Facebook was sued in 2019 for having targeting parameters for income and zipcode (mainly in real estate ads) the backlash was taking away these targeting options and creating special ad categories.

There are specific ad policies that apply only to special ad category ads, so you’ll want to be familiar, even if on a surface level, with those facebook ad policies.

Gambling ads don’t allow you to provide users with the ability to bet using real money on an app for example. Here’s a quick overview of the facebook ad policies:

You can see we covered the special ad categories, but, let’s say you’re in the “how to start a business” niche. One thing you’ll want to be aware of is the Misleading Business Practices ad policy.

This is a policy to help prevent pyramid schemes from creating Facebook ads. Do you actually run an MLM? A multilevel marketing company isn’t allowed to advertise on Facebook. So, knowing that going forward will better prepare you.

I hope the main idea is clear here: get familiar with the facebook ad policies that relate to your business specifically. Even if you’re not an MLM, be aware of how your ads sound.

Don’t sound like an MLM.

That means making realistic claims for the results you promise in the ad copy.

Be aware of what those ad policies are before you press publish on any new ads. Or you can just hire me to review your ads and save time looking at 1000s of facebook ad policies.

Facebook Ad Policies Analysis

Next up, get ready to analyze your ads for flags.

Step 3: Analyze Your Rejected Facebook Ads

Facebook ads have multiple parts:

The ad copy above the creative
Creative (image or video)
Headline beneath the creative
Display URL
Leadform (if using Lead gen ads)

To avoid getting your Facebook ad account disabled, you’ll want to ensure you don’t have too many rejected ads. And make sure you don’t have the same ad policy strikes on multiple ads. You’ll want to analyze each part of your ad and look for potential Facebook ad policy violations.

Facebook Ad Policies: Ad Copy

For the ad copy – which is the 1st thing you see on a Facebook ad – you want to be extra careful you accurately represent your company, product, service, or brand being advertised. So, no outlandish promises of big results with little effort.

Facebook Ad Policies: Headline

It’s often said that you need to spend a lot more time split-testing headlines than the content on your lander because the headline is what grabs your audience’s attention.

In the same vein, you also want to keep in mind any ad copy in your headline that sounds spammy. Don’t talk about that “one weird trick.”

Facebook Ad Policies: Display URL

A lot of my clients that come to me with disabled Facebook ad accounts or rejected Facebook ads have been hit by the automations because of issues with their display URLs. What is the display URL?

It’s what you want your audience to see but it has to match your actual landing page’s URL. If you have a messy URL with a lot of numbers that’s super long, sure, you can put the root domain instead of the add-on domain there.

BUT don’t put your bridge page there instead of the actual sales page URL if the website address is different. That will getcha flagged. Too many flags can lead to ad account shutdowns or rejected Facebook ads that hurt your ad account score.

That was the case for my client Jack Randall. Jack is a social media marketer that kept getting shut down by Facebook until we worked together.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” In a rush? Skip the line with prepaid funnel audits with VIP Access.

Step 4: Check Your Website for Facebook Ad Policies Violations

You’d be surprised how many advertisers tell me, “I didn’t know Facebook scanned my website as well as my Facebook ad.”

Welp! But they do!

Got a ton of ads running to a non-compliant site? I’m gonna have to quote Kermit on you.

A common flaw I’ve seen in advertisers who get the Facebook ban hammer is not making sure every link on their website works. If you have any 404 pages, Facebook automations will find them and flag you for a nonfunctioning landing page.

Also for the love of God, get a dang privacy policy!

This is a must for any website that you run Facebook ads to. And for some special ad categories like political ads, it is a legal requirement.

A common flag I see a lot is Personal Attributes – this happens when you target the pain points of a specific group of people too specifically. Be aware of that and look at your website to make sure you aren’t being too negative.

Look over your website and make sure there isn’t any content on it that violates Facebook ad policies. Don’t skip this step on the checklist!

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Step 5. Get Your Funnel Facebook Compliant

(Before Running New Ads or Appealing)

WHEW! You’ve come so far. You’ve reviewed your Facebook ad policies history, looked up facebook ad policies for your niche, analyzed your rejected Facebook ads, and checked your website for Facebook ad policies violations.

The best strategy for keeping Facebook ads active is always going to be a preventative one. You can’t undo a certain level of banning – that’s why this Facebook ad policies checklist is focused on discovering potential flags and current or past facebook policy flags.

Your last step is to put all that knowledge you’ve gained in the previous steps to work. Now that you’ve identified Facebook ad policies you may have violated, you’ll want to get your Facebook funnel compliant.

Take a moment to review your Facebook ads and compare them to the Facebook ad policies online. Your marketing plan should include compliance before conversions. Because it’s a balance between those 2.

Conclusion

A preventative Facebook ad policy approach will SAVE YOU SO MUCH MONEY AND HEADACHES! Is it easier to pay child support for 18 years or pull out? Do the math folks.

Here is a TLDR for Facebook ad policies to check your funnel for:

Check for improper grammar or punctuation.
Check for sexual content, nudity, or allusions to sexual activity.
Reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs, and sexual orientation.
Discriminate or promote discrimination.
Promote misleading or deceptive practices or products in any capacity.
Contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
Make potentially misleading claims or set unrealistic expectations.
Include low-quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

There you have it! I hope you’ve found the Facebook ad policies checklist helpful.

If you use this Checklist before running new ads you’ll increase your rate of approved Facebook ads and prevent disabled Facebook ad accounts from ever gracing your screen.

Thanks for reading!

Still here?

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Jail Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously:

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

This Is Why You’re Losing Money With Facebook Ad Account Restrictions

Are you an advertiser seeking to remove Ad Account Restrictions on Facebook?

But, get frustrated when Facebook ad support hides the answer or takes a long time getting back to you? And their delay in answering is angering your clients and you, as all you want is a straight answer.

Why won’t Facebook just tell you what you did wrong and how to fix it?

1. Outsourcing labor for Facebook ad support.
2. Overload of spammers with fake accounts.

Meta is busy removing fake accounts from China trying to manipulate the next US Election so your ad bans won’t get a attention right away or a straight answer. I’ve worked in ads at Facebook and will help you get answers on avoiding ad account restrictions.

Just like I provided solutions for Boomerang, a marketing research firm, you’ll learn how to avoid the land mines that shut down millions of businesses a year on Facebook.

Click here for a free discovery call.
If I decide you’re a good fit, we can work together and I’ll reveal why FB shut you down and how to get compliant again. (In a rush? Skip the line with prepaid funnel audits with VIP Access).

Your Facebook Advertising Got Restricted…Now What?

If you’ve been restricted from advertising on Facebook all your active ads will be paused and you won’t be able to create new ads. Often you’ll see “ad error” next to the ads that used to be live.

Maybe you’re using the bully method with high manual bidding as Michael A. Stelzner talks about when scaling ads in Social Media Examiner. If one ad gets flagged, but 20 more have the same flag, you’ll be hit for 21 times and with no gun salute.

After reading my Facebook Ad Policies Checklist you may have started to see which ad policy applied to your Campaigns.

Now, the reason why you got shut down will be one of many. Each scenario is different. Why is that? Well, there are different types of Facebook ads and Facebook’s ad policies apply differently to each industry.

And I’m not even talking about Special Ad Categories (real estate, social issues, employment, loans etc).

How Facebook’s machines apply their striking automation really does depend on a number of factors which I’ll get into next.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Ad Account Restrictions: How did I get myself restricted from advertising on Facebook?

You’d be surprised how many businesses are running ads based on what worked 5 years ago. Just like advances in technology rapidly change the social landscape, so do changes in Facebook’s ad policies.

What was allowed last year may not be compliant this year. And if you’re still running ads that used to be compliant, Facebook will show no mercy in shutting you down ASAP. And even retroactively punishing your ad account by flagging old ads that aren’t even active, if they violate new current ad policies.

Also a good roadmap: What to Do After Violating Facebook’s Ad Policies

Now, for those who are fatalists and doomscrollers – it’s still worth it to invest in Facebook ads despite the red tape BS. As of today, 57.53% of the world’s active internet users access Facebook every month.

You can get your ads rejected for violating the spam flags, the Personal Attributes policies, or Facebook could have flagged you as an MLM.

Your eyes would pop out if you knew the list of banned words Facebook has that associate you with a pyramid scheme. If you accidentally used one of these words, even 1 word would be enough to get you shut down.

Ideally, you’d have your ads prescreened for Facebook ad policy compliance before going live.

How can I tell if my ad account was restricted?

Facebook Ad Account Restrictions Guide

I know sometimes it feels like there is too much to read about Facebook bans, so I created an easy-to-read infographic on resolving ad account restrictions:

how to remove restriction on facebook ad account guide

What does having my ad account restricted mean?

If you have a restricted Facebook account, you are banned from using Facebook Ads, Facebook Pixel, Facebook Business Manager, and more. BUT there are many factors for why you may be banned.

This Is Why You’re Losing Money With Facebook Ad Account Restrictions:

The severity of your account restriction depends on:

• Your Type of Business
• The Ad Account History
• The Type of Ban
• The Number of Bans in the Past 3 months
• The Amount of Approved Ads

And a few other factors. Not all bans are the same, and not all Facebook restricted accounts have the same recovery process – or relaunching method.

Are mofos from Bangladesh promising you they can recover your restricted ad account? Don’t fall for it! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Ad Account Restrictions: Next Steps

If your ad account restrictions have just started, make sure to do this one thing before taking the next step:

What do I do if my Facebook account is restricted from advertising?

STOP!!! The 1st thing you need to do is STOP taking further actions on Business Manager and Ads Manager.

So many of my clients before they were clients dug themselves into a much deeper hole scrambling around with last ditch efforts to save their ad accounts. Which in reality, only made things worse. Yeah – you need to stop and assess your funnel FIRST.

Also – do not believe Facebook ad support, they can get you in worse shape because their advice is ignorant. None of them have recovered from a Facebook ban or even run ads with skin in the game.

They never made real profit from Facebook ads and only read textbook replies – I wrote some of these replies authoring internal documents for process flows at Facebook when I worked there in ads.

ALSO: Be careful whose advice you take when reading articles online. I’ve seen some pretty dumbass shit online, giving the wrong advice from hacks just GUESSING on what to do. Or worse, regurgitating bad advice they read on Reddit or in YouTube comments.

If you google “How to Remove Restriction on Facebook Ad Account,” The 1st result Google selected for the Google Snippet is wrong!

What the fuck is this?! You are googling “how to remove restriction on Facebook ad account,” and the 1st result tells you to publish a damn Facebook Page????!!!! Soooo irrelevant. Shit is irritating af because it isn’t the correct answer. At all.

Another prime example, SocialSurge Marketing gives bad advice about how to remove restriction on facebook ad account:

This is bad advice. SocialSurge Marketing says that if you lost your rights to advertise unnecessarily they will reinstate you. Incorrect. Banning is done 99% of the time by machines – they have no moral base or conscience about what is fair or unfair.

SocialSurge Marketing also says above to “just try…to wait it out and see if your restriction is only temporary.” Incorrect. Talk to some people who have been banned – some wait over 6 months with any reply. Waiting doesn’t solve shit.

It’s dumb trust – Facebook makes money in the billions they have little to no investment in caring if you speedily get back up advertising or never run ads again. Meta has got money to burn and hands out ad account restrictions left and right.

Also SocialSurge Marketing saying you should Request Review is a big mistake. Because if you click on “Request Review” you’ll get ONE machine to review ANOTHER machine’s decision. That’s like asking the fox to guard the hen house.

You think a Facebook bot is going to side with a human over another Facebook bot? WRONG. I’ll tell you what to do next that is a much better option.

Or you can also watch my YouTube video on the BS of suggesting Request Review here:

Ad Account Restrictions: Resolution Steps

Don’t miss out on the one thing you should do if you’re facing ad account restrictions:

To troubleshoot your restricted account:

The first step is to audit your funnel and identify the biggest risks when it comes to Facebook ad policy compliance after ad account restrictions. If you don’t know why you got flagged you won’t have very much to go on when attempting to appeal.

Review the Facebook ad policies that apply to your business specifically and determine which one the automations caught and flagged you for.

Still a little lost? I’ve created many Ad Guides on Facebook ad policy you can check out.

When you appeal, you gotta know WHY you were shut down FIRST. Most ad agencies have it BACKWARDS. They go in whining and angry, demanding to be told why their accounts were restricted. And asking that their accounts get restored.

You really have to find out for yourself FIRST before appealing, because that will be the heart of your appeal: “I know what I may have done wrong and I’ve learned from it.”

On Appealing: Chat in with Facebook Ad Support and get the agent you contact to submit the appeal for you instead of clicking Request Review. This will up your chances by a factor of 100.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Ad Account Restrictions: Confirm Your Identity

If you do this wrong, it could end everything!

Confirm your identity

I have one word for you: DON’T.

You may be one of the lucky 2% that actually start confirming your identity and slip through the cracks. But most people?

Once you hit that button it’s game over. Facebook will never confirm your identity because their form is broken and doesn’t transfer the data (like your driver’s license) to Facebook itself.

There are other ways to get your ads live – all white hat – which are much better than trying to Confirm Your Identity.

Ad Account Restrictions: Complete verification

Facebook’s ad policies will tell you to complete verification but like I said above, and admiral Ackbar reiterates:

Secure your account

This is a new thing: If you’re a user of a Business Manager account that’s over 90 days old, you may need to enable two-factor authentication to meet Facebook’s security requirements. If you don’t, Meta may restrict your access to Business Manager tools for security purposes.

To reinstate your account, you’ll need to enable two-factor authentication after ad account restrictions.

If you haven’t submitted your IDs for the verify identity trap, enabling 2FA can sometimes restore your account. I’ve seen it happen – it isn’t reliable as the only solution, but it can help. As long as you don’t put a device, or email that you no longer have access to on your account! !

That’s another trap. Advertisers try to enable 2FA to get their ad accounts back but don’t realize they have an old email associated with their Personal Profile that they don’t have access to. Or an old phone number from a smartphone they no longer have.

You are royally fucked if you do this because Facebook will show no mercy if you tell them, “I don’t have access to this email/device anymore.”

It’s another good reason for you to make sure that your info is up to date before advertising, before appealing and before enabling 2FA.

Violating content

Facebook’s Violating Content Policies are a joke. You have no guidance here, it just says:

Advertisers can’t:

Severely violate our advertising policies
Repeatedly violate our advertising policies

You will have a lot more guidance from the articles I’ve written on specific steps to follow Facebook ad policy rather than these generic-ass statements.

When it comes to account authenticity Facebook wants to make sure the government name on your ID or Driver’s License is the same as the Facebook profile.

Ever had someone on your Business Manager get shut down elsewhere, on another Business Manager, and have the Facebook bots follow that one person back to your Business Manager and shut it down?

Even if your Business Manager WAS compliant?

This is that shit. Facebook started tracking / stalking advertisers who got shut down on 1 Business Manager and then assuming guilt by association.

Violating networks or associations is Facebook’s policy to automatically assume if someone has a Facebook ban, anyone they are connected to on Facebook is by default, also a bad actor. It’s bullshit, I know, but that’s their policy for ad account restrictions.

Almost 100% of the time this is because you logged into Facebook, either your personal Profile or Business Manager or the Facebook Business Page from a location different from your regular house and local haunts.

And if you have a credit card number banned causing more ad account restrictions.

Solution: get a new credit card that’s fresh and clean, and also only login to Facebook from one location (or 1 city rather).

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

As amazing as many of the speakers are (and some of the speakers are former clients of mine), no one at the Traffic & Conversion Summit this year is going to tell you the best way to appeal Facebook bans.

Ad Account Restrictions: Appeals

From my time working at Facebook in ads, I’ll share some top tips next.

How to appeal advertising restrictions

Ad Account Restrictions: Request a review

More contradictory advice from Facebook:

“If your account is restricted due to a policy violation, you may be able to request a review.”

That’s like asking the original evil Terminator to review John Connor as he is hunting Connor.

Now – I’m not saying that it won’t ever work. About 1 percent of people who request review, DO get their accounts back after ad account restrictions.

But, I’ve worked with 10s of 1000s of advertisers and the stats show requesting review just locks you into a permanently restricted status.

Speaking of machines, the coming AI wave will also bring new changes with Facebook’s use of AI content, so keep on the look out for new Facebook AI ad policies on ad account restrictions.

Ad Account Restrictions: Learn more

Are you ready to stop second guessing Facebook bans and stop sitting on the edge of your seat worrying about shut downs?

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down simply because there are a 1000 more flags than you are actually told about.

Yet the machines still scan your ads according to these invisible Facebook ad policies.

BUT – don’t miss out on an opportunity to never have to get flagged again. I’ve worked in ads, tech and project management at Facebook and can help.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Ad Account Restrictions: New Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously:

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

You Won’t Believe How Facebook Bans Advertisers for Ad Account Restriction

Banned for an ad account restriction on Facebook? I can help – I’ve worked at Facebook in ads.

So many people post fluff online when you google how to fix ad account restrictions on Facebook, but I’ll share how to avoid Facebook bans and ad account restrictions in this article.

My other blogs provided you with a Facebook Ad Policies Checklist. And today, I’ll explore exactly how the Personal Attributes flag bans advertisers and how to avoid Facebook jail.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Policy Personal Attributes Guide

What are personal attribute ad account restrictions?

There are many reasons why your ad account restriction happened. Today, I’m focusing on the Personal Attributes flag and how that triggers ad account restrictions.

Personal Attributes is a detail about someone that ad copy calls out. Personal Attributes consist of targeting 1 specific group of people, and singling them out, negatively or positively. These attributes can be height, weight, age, gender, financial status, sexual orientation, or belonging to a subgroup.

One of the biggest roadblocks advertisers face when getting hit with a Facebook shut down is not being told why it happened. The rules of advertising when it comes the ole problem-pain-solution formula don’t work on Facebook. Or they work but only if customized for Facebook ad policy.

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook’s ecosystem. That’s why things get tricky. You may feel your ad copy sounds normal – but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook’s website.

Ad Account Restriction GENERAL GUIDANCE

This list sounds deceptively simple. You’re thinking, “How hard can it be to follow these 4 bullet points?”

Well, it can be harder than it sounds because a machine is the one interpreting your ad copy as compliant or ban worthy. (Check out my article Facebook ad account disabled next steps).

What “Text referencing or alluding to personal attributes or characteristics of the targeted group or individual,” means, is if you are calling out a specific smaller sub group of people you can get the Personal Attributes flag.

Facebook’s philosophy here is that if you are being too negative about a small enough group of people, they’ll leave Facebook, feeling too singled out. And Facebook loses a lot of ad money if people leave Facebook for a competitor platform.

You and Your are tricky pronouns, because they do specifically call out the viewer. So, you’ll need to be extra careful with how you use these 2 words. Especially if you single out an attribute of your target audience negatively AND use “you” or “your.”

Ad Account Restriction: RACE OR ETHNICITY

This is a great example of what not to say. When you use the word “other” you are dehumanizing (aka “othering”) a select group of people. Facebook doesn’t like that because it sounds bad.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Ad Account Restriction: RELIGION

If you’re paying attention you may start to see the pattern – meeting “other” Buddhists isn’t allowed. Saying a specific group of individuals after “you” isn’t allowed.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Ad Account Restriction: AGE

Ever hear the expression, “Never ask a woman her age?” Well, Facebook feels that way times 1000.

Some of my clients have included skin care companies, and they often have run into issues talking about looking younger or older. It’s a really fine line here. As you can see saying “teenagers” is allowed, as well as “seniors” but definitely not combining “you” and “younger.”

A good thought exercise before writing ad copy about age, is to say, “Would a person, sensitive to their age, get offended in any way by my ad copy?”

Filter your ad copy through that and you’ll have a better chance avoiding the ban hammer.

Ad Account Restriction: SEXUAL ORIENTATION OR PRACTICES

You can see like 80s nostalgia goes with Stranger Things, combining “other” with identifying a specific group of people will get you Facebook ad account restrictions.

It’s much better to go 3rd person. That’s a safer route than saying, “you” “your” or “other.”

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Ad Account Restriction: GENDER IDENTITY

This is one of the newest Facebook Policy Personal Attributes flags that came out, very recently. According to Facebook, you can say “Come meet transgender singles.”

But if I were you, I’d avoid doing so. It’s a hot topic, very divisive, and the machines at Facebook want to eliminate any ad that may put Facebook in a bad light. While it’s allowed right now within 6 months Facebook will impose stricter automations that will severely flag you for saying this.

Ad Account Restriction: PHYSICAL OR MENTAL HEALTH AND DISABILITY

You can see that the pattern continues of not directly asking with “you” about someone’s personal attribute. It’s much better to use the 3rd person perspective here.

Ad Account Restriction: VULNERABLE FINANCIAL STATUS

One of the most common businesses to get flagged for vulnerable financial statuses are loan companies. Also, car accident personal injury attorneys also get hit with the Personal Attributes flag.

I hope you’re starting to understand that on 1 level, the general idea about Personal Attributes is to not negatively call out details about your target audience. And to get more granular, this applies to each attribute.

Ad Account Restriction: VOTING STATUS

Attributing ownership of a ballot to a Facebook user here isn’t allowed, whereas the 3rd person “Learn about voter registration” is kosher. The same goes with identifying a Facebook user in your target audience by voter registration card.

Ad Account Restrictions: MEMBERSHIP IN A TRADE UNION

Do trade unions use Facebook ads much? I’ve never seen a Facebook ad about this but I’m not in a union. You’ll read above that Facebook isn’t not cool with advertising dissing Union reps – with “your” preceding it. A better version of this ad copy would be something like, “Issues with a Union rep?”

Ad Account Restriction: CRIMINAL RECORD

Asking someone if they are felon is not a great icebreaker. If felons are your target audience, Facebook probably isn’t going to be the best platform. Even the 1st approved copy example would still get you flagged.

This is where Facebook tends to frustrate advertisers and businesses alike – because above Facebook says you can create ad copy about “previous offenses” but I guarantee you the automations will still flag and shut you down. If not at 1st, eventually they will.

It’d be better to partner up with a vertical who already serves this clientele, that has their email addresses, like a probation company, do a JV or just buy an email list and create a custom audience from it and/or Lookalike audience.

Ad Account Restriction: NAME OR IDENTIFICATION

I didn’t even know this was a thing until I was hit with Facebook ads using my personal name – idk who sold my data, Shopify or something – and the company offered me personalized quilts with my name. Bad targeting on their part and against Facebook ad policy.

So, it’s only a matter of time before they are shut down unless they change to a new tactic. And I hope I don’t have to tell you not to ask for someone’s Driver’s License on a Facebook ad.

That’s like saying, “Hey buddy, comment on this Facebook ad with your social security number, credit card number and billing zip!”

Ad Account Restriction: Examples of violating ads with personal attributes

Hopefully these examples give you a better idea of what Facebook will flag you for. The “Alternative ideas” are almost all useless because they are too vague.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Ad Account Restriction: Getting the Language Right in Your Facebook Ad

There are a few techniques you can use to ensure Facebook doesn’t flag you for Personal Attributes. One is to write everything in 3rd person. The other is to use a 1st person testimonial. These are pretty good alternatives than kicking the pain points a bit too hard.

However, you can still get flagged when using the 3rd person if you are too specific with who you call out with pain points. So, be careful there.

Determining Why Your Ad was Rejected

I have a process that has worked 100% of the time for identifying why a Facebook ad was rejected – but that’s because I’ve worked at Facebook for many years.

If you don’t know someone like me with this experience, skill and context, then I’d suggest taking a good look at the ad copy in your ad above the creative, below the creative as far as the headline goes, as well as your website.

Do the litmus test: Ask yourself, “If I was someone who got easily offended at any remark, positive or negative about myself, would this ad copy be on the line for a flag?”

Looking through that lens can help you identify potential Personal Attributes flags.

Fun fact: Facebook doesn’t flag as seriously on landing page outside of the Facebook platform, when it comes to Personal Attributes. Does that mean you say whatever the hell you want like a drunk Gilbert Godfrey (RIP)?

The answer is no, you’ll still get flagged if you negatively call out an attribute too specifically on your website. But, there is a little more wiggle room on an LP. Keep reading below for more details on Landing Pages (LPs).

Facebook Ad Policies and Landing Pages

Facebook | Meta has a list of verbatim words programmed into their automations and if you trigger this on your lander, yes, you’ll still be flagged.

BUT, some words NOT allowed above a Facebook ad creative in the ad ON Facebook, are in a grey area on your landing page. Meaning, if everything else in your funnel IS compliant then, you can get away with a little bit more on your website than on Facebook itself.

Meaning because, simply said, Facebook.com is prime real estate 100% owned by Zuck | Parent Company Meta. Your website is yours, but if it’s connected to Facebook ads, you’ll have some scrutiny. For more info read How to Fix NonFunctional Landing Pages

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Use Third-Person Narrative

This is a great technique for Facebook ban-proofing your ads. (So is my prescreen service). You are safer the more you are able to use the 3rd person, and avoid saying things like, “Want to lose weight off your fat a$%? Click Learn More!”

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about.

Generally speaking, your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Ad Account Restriction Fix

A full customer life cycle and cost are critical to getting true profit from your marketing.

As is a healthy ad account life cycle, as Facebook uses your history to rate your online presence.

I’ll review your historic customer behavior and FULL cost of ad bans letting you see the EXACT cause of FB bans and how to fix them to IMPROVE your immediate ad & marketing results.

Make the most accurate decisions on the fly without having to constantly chat Facebook ad support with no solutions.

Trusted by high level brands that take accuracy and results seriously:

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Your access can’t be reinstated because too much time has passed since we restricted your account.

Did you get this message from Facebook:”your access can’t be reinstated because too much time has passed since we restricted your account” ???!

What makes it harder is Facebook doesn’t offer a path forward to get ads live again. I can assist with that having worked at Meta in three different departments.

A lot of advertisers are facing right now with Facebook ad restrictions and disabled Facebook ad accounts is like a retro ban hammer. Facebook’s automations are banning old ads you ran a while ago that aren’t even active!

If you are keeping up with the latest blogs, you read my tips and are becoming a detective, finding out how and why Facebook shut your ads down.

New to facebook advertising? You may want to check out another resource: What to Do After Violating Facebook’s Ad Policies.

Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Your Access Can’t Be Reinstated

Have you been shut down and then waited to appeal and got the message that your access can’t be reinstated?

Maybe you only waited 4 days but by then it was too late and you already got a permanent restriction. To be honest, you have only about 48 hours to correctly appeal a disabled Facebook ad account. Let’s troubleshoot a restricted account. (Check out my last article Facebook ad account disabled next steps)

Troubleshoot your restricted account

A lot of people have been shut down without a second thought – this reddit post alone has many talking about getting banned without warning.

You may try to go to Facebook’s help pages, but come away frustrated because they don’t tell you how to get your Facebook ads live again. My article sheds some light on what to do if your ad account is disabled.

I say troubleshoot a restricted ad account because it really is like a tech support issue, rather than an advertising one. Because machines are the ones, not humans, doing the flagging.

Navigating Facebook’s Advertising Policies as a Business has a few extra challenges because, unless you’ve worked with the engineers like I have, who tooled many of these automations, the logic behind banning decisions doesn’t make sense.

Everyone is gungho about Chat GPT right now – but if you are a Facebook advertiser, you know the dangers of placing all the decision making into the hands of machines.

So, you got the dreaded, “your access can’t be reinstated because too much time has passed since we restricted your account.”

What now?

Facebook will ask you to confirm your identity but it’s a mistake.

Your Access Can’t Be Reinstated: Confirm your identity

The evil bots will send you a request to confirm your identity but there’s a fatal flaw in this request: half the time the identity form itself doesn’t work.

When I was working in ads at Facebook and tech, I edited some of these forms. I saw the backend of what you’re filling out to get back your disabled Facebook ad account. And you know what happened a lot?

The form was broken. When you are sending in your driver’s license or whatever, to confirm your identity and never hear back OR get a denial response – many times it isn’t your fault!

It’s because the form itself was broken and Facebook or Meta as Mark is calling it now, just rec’d a blank form without your driver’s license.

Then, when you are waiting to hear back, even if you filled the confirm identity form out the machines will send you this message: “Your access can’t be reinstated because too much time has passed since we restricted your account.”

I know I am kind of late to the game, but I just discovered Mr. Robot which is incredible. Getting a message like that from Facebook kind of makes you wish you could hack like Elliot #amiright?

But you can’t so your Elliot moment is more like:

Now, I’m not saying that confirming your identity is a bad thing. Just don’t think it’s the cure all or that the form will even work.

“Your access can’t be reinstated because too much time has passed since we restricted your account,” is a hard ban to overcome.

Do yourself a favor and don’t fall for the scam where a rando online offers to recover your account.

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Your Facebook ad account is disabled, Facebook is offering no guidance on getting ads live again – if that sounds familiar you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

You have too much negative feedback on your ads

If you are not writing good copy, and your FB ads suck to put it gently, you may be shooting yourself in the foot. Facebook already has policies as does IG, about low quality images for example.

So, before you freak out about a Facebook ban, double check your own ads to make sure they are on par with your competitors as far as quality and audience-product match.

One of the biggest challenges you face is not knowing who to trust. Let’s say you’ve googled, “your access can’t be reinstated because too much time has passed since we restricted your account,”

You’re going to see youtube videos like this one, just spouting gibberish trying to appeal on a smartphone.

Which is idiotic. Or you may land on this website, where people are just complaining without any guidance on what to do to get your ads running again.

The key is to look at your ads from Zuckerberg’s perspective. Ok, sure, Mark isn’t personally looking at your ads (get over yourself lol), but he created the system that is.

When Facebook’s automations first look at your ads, it’s always going to be guilty until proven innocent.

So you want to be super critical of your own ads not defensive. That whole feeling you know so well of being kicked in the gut after a Facebook ban hammer blinds you to solving the issue.

Take a critical eye to your ad copy and ask,”Am I calling out a group of people too specifically? Do my claims sound realistic?”

Pretend you are your own enemy, and want to take your ads down. Do your ads sound fraudulent in any way? Do this before trying to appeal a disabled Facebook ad account.

Facebook Account Disabled – How to Appeal to Reactivate it?

Outdated articles like this one, have no info that works as far as appealing and getting your disabled Facebook ad account back online.

To be honest, I would suggest that you don’t rely on an appeal to get your ad account back.

You may find that it is a lost cause. BUT, if you want the best chance of getting it back, there are a few steps I can recommend:

• Don’t wait longer than 48 hours to appeal
• Don’t use the Request Review button inside Business Manager
• First determine the EXACT reason you were shut down
• Chat in to Facebook Ad Support request a manual review
• Accept that you may need to create a new ad account – I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

What do I do if my Facebook account is restricted from advertising?

I’ve said this time and time again, you want to prescreen your ads for compliance before focusing on conversions. It’s better to try to prevent yourself from being shut down than try to pick up the pieces afterwards.

Social media marketing agencies like this one, write articles that acknowledge how Facebook’s machines don’t discern idiomatic phrases that well – so be careful how you word ad copy.

They don’t really have a solution to this problem but I do.

The years I’ve spent working at Facebook enable me to immediately identify why an automation flagged your ad copy.

That’s my number 1 tip: find out why you got shut down before taking any actions. Because you may dig yourself into a deeper pit if you act sneaky or evasive trying to get your ads running again.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Solution to your access can’t be reinstated because too much time has passed since we restricted your account

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Advertising access permanently restricted this is our final decision fix

Advertising access permanently restricted this is our final decision

Sucks when you’re running Facebook ads and see: Your advertising access permanently restricted this is our final decision. You can no longer advertise with this business account, and its advertising assets will remain disabled. This is our final decision.

Keep reading to find out how to get Facebook ads live again even if you sent your ID and Facebook said you were permanently restricted.

Why trust me over all the other blogs online? I’ve worked at Facebook in ads, and tech, and with the engineers at Meta.

Trevor W. Goodchild is for brands that need MAXIMUM accuracy.

10-20% off is a the difference of tens, hundreds or even millions.

When one word can get you banned, you can’t afford to guess.

Just like my client, Amazon Reality Show star Juanita Ingram of The Expats International Ingrams you’ll discover there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

Facebook ad account permanently restricted
Advertising access permanently restricted

People all over the world are talking about being permanently restricted on Facebook whether that’s on Reddit or Quora or many other sites.

Facebook will often give advertisers boiler plate warnings without anything specific stated for how you got flagged, why, or what to do about it. Sound familiar?

You are not the only one seeing, “Advertising access permanently restricted this is our final decision,” unfortunately it happens often due to machine logic for flagging.

One of the drawbacks of the co-dependence on AI is if you’re running Facebook ads, you are judged quick and without mercy – but you’re in luck because I helped the engineers who wrote these automations.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

One thing advertisers I’ve worked with often forget SMB to billionaires is that Facebook IS a private website. Meaning, stop complaining about the rules and instead learn how to use them!

But Facebook or Meta now doesn’t clearly explain how and why Facebook bots flag you – and this I’ll help you understand so their evil AIs don’t shut down your funnel again.

Speaking of AI – want to leverage the powerhouse of AI created funnels? Click here while supplies last.

Permanent Restriction no more: A Step-by-Step Guide to Solving Facebook Advertising Access Issues

On Facebook or Meta’s side, the problem is a business model issue, where thousands of outsourced workers are used to do Facebook ad support, even if none of them have ever run ads in their life.

If you understand the WAY the bots flag it can give you first mover advantage over competitors who still get banned.

The very best solution is always a preventative one. Unlike bad bitches

and unlike bad boys with leather jackets who act first and apologize later

You DO need to audit first, complain about FB later.

Meaning – be 100% about what’s IN your funnel, how close it comes to the ban hammer, and what specifically to do to ensure your entire ad copy, creative and website follow Facebook’s ad policies to a T.

Just like my client Darryl CEO of King Memory found out, and shared on LinkedIn there are specific ways to work with Facebook policies without losing conversions or getting stuck in Facebook jail:

Trevor W. Goodchild verifiably reveals what key metrics matter when staying out of Facebook jail. This means better more profitable decisions when ad buying and running campaigns. Schedule your discovery call now

Facebook ad account restricted – what does it mean?

When your ad account on Facebook has been restricted it’s because specific actions or content triggered the automations to first score you, track you, rate you, evaluate your ad history and decide if you are a threat to the platform.

Why is my Facebook advertising account restricted?

If you’re seeing advertising access permanently restricted this is our final decision, that means there is something specific you did to trigger this.

Identifying the content, words, or actions that got you on the radar is the first step towards getting out of Facebook jail.

Want to build a marketing funnel in minutes with AI? Stay ahead of the competition here

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies

Facebook doesn’t personally care about you so it isn’t personal – with billions of ads to scan for policy on a daily basis, they are just trying to do the bare minimum to keep Facebook.com online.

Advertising access permanently restricted Explained

A lot of times you can prevent yourself from seeing that message we all love to hate, that your Advertising access permanently restricted this is our final decision

This message is the death of your ad account – I’ve rarely seen this fixed unless you’re working with me at the time it happened and we can appeal within 48 hours.

How do I fix my restricted Facebook account?

One of the best ways is to stop immediately appealing bans.

If you leap before you look, there’s a good chance you’ll end up between a rock and a hard place when it comes to Facebook ad policies.

Ideally you’re keeping tabs on the latest Facebook ad policies, and new changes to them, as well as how your funnel stacks up to new restrictions Facebook creates (like right now you cannot advertise anywhere near Russia without getting shut down because of the ban on ads in that area due to the Russia-Ukraine war).

Have a lander that got you in trouble? Read my guide on landing pages here

There are a few ways to contact Facebook Support online if Advertising access permanently restricted

If you are a seasoned Facebook ads vet you know what a dumpster fire Facebook ad support is this year.

We used to have great service until it was outsourced. American jobs were lost and globally, support dropped for ad agencies seeing ban hammer warnings like Advertising access permanently restricted.

While I can give you the link to Facebook ad support – it’s here and correct when I published this blog, Facebook ad support will rarely have good advice.

Definitive Guide: Why Is My Advertising Access Restricted on Facebook?

It all starts wit Facebook’s business model – outsource for cheap labor who are not trained and don’t know anything – so, you are asking someone who has never had skin in the game to help you with a warning they are not trained on.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be, and not left up to guesses from sweat shops.

Facebook Restrictions: Advertising access permanently restricted

Want to know a big miss I see ad agencies make for how they THINK about Facebook jail and ad bans?

Forgetting that Facebook has a global audience and is literally ONE website dealing with billions PER DAY accessing Facebook.com – and this leads to bandwidth issues for Facebook.

Want to avoid a Advertising access permanently restricted ban?

Keep in mind that the actions you take on Facebook have a ripple effect, and the help you get from Facebook depends on your ad account history, your region, the back log Facebook currently has, and internal technical glitches that may be wide spread.

I helped fix these when I was in tech at FB.

The problem is that if you immediately appeal an ad or ad account or disabled Business Manager without understanding the ad policies YOU MISS things you may be able to do RIGHT NOW to put you in a better light with Facebook.

I remember waking up at 3am getting calls that Facebook servers were down and having to work with engineering [ENG] to get Facebook back online. When you don’t incorporate bandwidth into your advertising compliance strategy you put yourself at a higher risk because simply said:

Why Is My Facebook Advertising Account Restricted?

I’ve seen a thousand and one reasons why Facebook ad accounts get rejected. When Facebook accounts are restricted from advertising, what’s seldom talked about is the difference of ad policy enforcement per industry.

Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches.

Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding an Advertising access permanently restricted ban.

Should we just give this to your competitors?

Don’t fall behind and miss out on the AI gold rush – click here to save time and money

Advertising access permanently restricted: Myth Busting

Ok, I see A LOT of bullshit online by people guessing and making shit up about Facebook and Facebook ad policies, so I have to call them out if they are not providing solutions forAdvertising access permanently restricted.

This blog blatantly ripped me off, stealing my content and trying to mimic how I structure my blogs. Which ok, cool if you have to and you think I’m that legendary BUT the info ABOUT Facebook is wrong:

First of all, the best action is NOT to whine to Facebook about your problems. How has whining to Facebook worked so far?

• No answers
• Inaccurate info
• Advice that gets you banned worse

“They will help you reactivate your account,”

WOW. Total bullshit. Most of the time Facebook ad support is just throwing shots in the dark – again never having run an ad that made them money.

“Facebook has made it easier to review your account with the Account Quality page,”

FALSE

The Account Quality page in Business Manager is connected to the same or similar algorithm that governs Page Insights – which have ALWAYS been buggy and inaccurate. I’ve had ads perform at 2 cents per CPA and account quality said the ad was under performing.

So basically this entire section “Solutions to Restricted Facebook Account” offered…ZERO solutions. And it’s ignorant. And it copies my blog but provides bad info. Not a good look guys!

Definitely won’t help you solve Advertising access permanently restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out there ARE hidden clues in FB warnings – BUT you may need an expert to decode into everyday language.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more:

Advertising access permanently restricted Facebook Solution

A full customer life cycle and cost are critical to getting true profit from your marketing.

As is a healthy ad account life cycle, as Facebook uses your history to rate your online presence.

Goodchild reviews your historic customer behavior and FULL cost of ad bans letting you see the EXACT cause of FB bans and how to fix them to IMPROVE your immediate ad & marketing results.

Make the most accurate decisions on the fly while working in your NATIVE workflow without having to constantly login or cross check data by collaborating with a top tech from Facebook.

Trusted by high level brands that take accuracy and results seriously:

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support doesn’t understand what you’re saying and solve issues like advertising access permanently restricted.

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection.

Don’t take my word for it, let my clients tell you what it was like working with me.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Account Restricted from Advertising Fix

About advertising restrictions

Is your Facebook account restricted from advertising and you don’t know what to do?
R
Sweating bullets when Facebook ad support doesn’t seem to know what you’re saying and offers no answers, you begin googling and find this blog. Welcome to the most trusted source for Facebook ad policy tips – I worked in ads at Facebook and want to help you not get the FB ban hammer.

I’ve worked directly with the engineers at Meta, this feeds SUPERIOR data to your ad platform for better compliance without shut downs than just guessing with google if Facebook accounts are restricted from advertising.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook ad account restricted – what does it mean?

When your Facebook account’s restricted from advertising you’re already on the radar and all of your assets are under the microscope.

This means your ad account history is being reviewed, the people who are on your Facebook Business Manager are being checked out – do they have ad bans elsewhere? If their other facebook account’s restricted it could effect you too.

And of course it means you are now on trial with the judges at Facebook who are robots for the most part.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Because it’s guilty until proven innocent – if you internalize that instead of feeling victimized, act like you’re Al Pacino playing attorney at law Arthur Kirkland and prepare your counter strategy, then I promise you counsel will not have to approach the bench.

When you prepare before blindly appealing Facebook accounts restricted from advertising, then you have a much better chance of recovery.

Advertising restrictions for policy violations

At its core, Facebook is a machine, scanning billions of ads every day. While many ad agencies disregard Facebook ad policy when determining their holiday ads, that one slip up can cost millions of dollars.

If your Facebook account is restricted from advertising, it may hurt your ability to earn money in the future, so you’ll want to make sure your overall track record is in the black not the red. That means more approved ads than rejected. If your facebook account’s restricted it was done by bots.

Given how automated Facebook’s policy bots are, to be successful not getting thrown in FB jail, you’ll want to understand how and why these policy automations flag to avoid being on their radar. There’s some nuance to this.

Advertising restrictions for unusual activity

With a Facebook account restricted from advertising you may get the flag for unusual activity. Now, this can be frustratingly vague. Which activity was unusual? Why?

What I’ve seen working at Facebook is that this flag typically is triggered by:

○ A log in on a new device, not usually signed in to your Facebook account
○ Logging into Facebook business tools while traveling – especially in Cuba
○ Your bank is rejecting Facebook pre-auth charges or ad charges but not telling you

This is hard to recover from because Facebook essentially blacklists your devices, and each case is unique.

How Serious is a Rejected Facebook Ad?

Facebook ads are what conservatives call Marijuana: a gateway drug. At least when it comes to bans – usually all bans are triggered at some point from a Facebook ad that led to a facebook account restricted.

Your Facebook ad gets rejected, you appeal or try to run it again, then your ad account gets disabled. You try to appeal this (probably incorrectly if you haven’t read my blog before) and then that appeal gets rejected and your Business Manager gets disabled.

It all starts with the Facebook ad and whether it follows ad policies or paints you as a bad actor to Facebook trying to circumvent systems in addition to Facebook accounts restricted from advertising.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be.

Facebook Restrictions: Facebook account restricted from advertising

One of the pain points of ad agencies is that Facebook is always changing their ad policies. Sometimes new ad policies punish old ads that WERE within policy WHEN THEY WERE PUBLISHED.

Facebook won’t take that into consideration when the bots descend like a swarm of locust on your ad account. And you don’t want a facebook account restricted. This means being aware of what may get banned and avoiding it is a full time job you can’t slack on.

It pays to be informed of what Facebook is doing as it effects industries at large, like Facebook’s recent NEW ad policies on selling CBD on Facebook. You need to stay current to avoid Facebook accounts restricted from advertising.

Why Is My Facebook Advertising Account Restricted?

Your ad account was banned for too many rejected ads

Ever been to the DMV? Facebook has a similar bureaucratic approach to scanning and flagging ads and appealing them when Facebook accounts restricted from advertising.

Now, just like your auto insurance goes up for each new traffic violation, your ad account score on the back end is negatively effected by rejected ads.

This is ok until you cross a threshold of rejected ads. Those negative points start adding up BUT – unlike insurance companies or the DMV who you can call, Facebook is a faceless black hole without help to resolve a facebook account restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out the hidden clues in FB warnings – that you may need an expert to decode into everyday language.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

What Disabled Facebook Ad Account Means

If you see that, “You are restricted from running ads” this means you missed the canary in the coal mine beforehand. SOMETHING in your ads was pissing off Facebook and there were warning signs – probably not obvious because Facebook isn’t that transparent.

Now, depending on what type of Business Manager you have you may be able to create a new ad account as long as the new ads have 0 flags in them that the old ads have.

When reading the Facebook ad policies on Facebook ad rejections you may feel frustrated, because they won’t talk about your specific situation in any detail, if at all.

And Facebook never provides reliable advice on how to solve a facebook account restricted.

“Full Stop,” as my friend Amanda Bond likes to say.

Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. (In a rush? Skip the line with prepaid funnel audits with VIP Access).

What is a Disabled Facebook Business Manager?

If you are restricted from running ads, when your Facebook Business Manager is disabled within the Facebook Business Suite as they (annoyingly) renamed it, then you may need to relaunch your brand depending on how severe this ban is.

Sometimes Business Manager bans if they are appealed fast enough with the right language can be overturned.

But out of lets say 100 disabled Facebook Business Managers I’ve seen, 1% gets recovered.

Facebook account restricted from advertising? KNOW THIS: What you want to keep in mind is the Facebook Business Pages – as they are your digital storefront for your brand name – and take them out before your Facebook Business Manager gets disabled!

That being said, when you have a disabled Facebook Business Manager that means every asset inside is jeopardized.

Ad Accounts
Facebook Business Pages
People connected to this BM

Here’s why:

When you have a disabled Facebook Business Manager, Facebook keeps track of who is in the Business Manager and the other BMs they are connected to.

So, everyone in a disabled Facebook Business Manager is at risk of having everything else they are working on getting shut down too. If you FORGOT a lurker in your BM who has a facebook account restricted it WILL come back to bite ya a$$ so BE AWARE.

A disabled Facebook Business Manager is the next to the worst ban you can get on Facebook.

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

What Does it Mean When Your Facebook Page is Restricted?

We saw ALOT of this going on during 2020 – when the pandemic first hit America with e-comm businesses that had shipping delays in China due to covid-19 shut downs. These e-commerce businesses saw their customers giving them bad reviews that took their Page quality score beneath a 1.

Then, just by automation alone, their FB Business Pages got restricted. And they didn’t even have a facebook account restricted-just the Page got shut down.

This is challenging because if you try to relaunch a new Facebook Business Page with the same brand name you may get blocked by Facebook right away for circumventing systems. You’ll need a better strategy more finely tuned for relaunching.

For top tips on making a landing page compliant read this.

More About Facebook profile Restricted From Advertising

If your personal Profile on Facebook is restricted from advertising – that is the worst ban you can get. And facing this, the odds will be insurmountable for running ads again. At least without guidance from a FB policy expert.

Your personal Facebook Profile is the key to all the different doors. It is what creates your Facebook Business Page, it’s what creates your Facebook Business Manager, all the ad accounts and more.

Once that’s banned, welp! You’re up shit creek without a paddle. Don’t hold your breath on getting it restored. The chances are around .1% that you’ll ever get a permanently restricted profile restored.

But I do know a way to resolve this in addition to resolving a facebook account restricted. Now, let’s talk a little bit about why your Facebook ad account may have been restricted.

Why is my Facebook advertising account restricted?

Still asking what to do when seeing, “You are restricted from running ads”? If you want to get to the bottom of why your Facebook advertising account is restricted, you’ll want to audit your funnel. This is to identify what was the biggest risk that got you on the radar and eventually shut down.

Have your Facebook ads been blocked? Read this blog here.

Here are a few of the Facebook ad policies you may want to glance at:

Sexually Explicit Content. This one is a no-brainer: you can’t advertise anything sexual on Facebook. Given that Facebook’s approval is partly automated, health-based services (spas, etc.) can be flagged for body parts even if they’re not sexually suggestive it’ll get you a facebook account restricted.
Prohibited categories. Even though some items may not be illegal per se, Facebook does have restrictions about advertising the following: Drugs or tobacco, supplements, weapons, and financial products (auctions, loans, etc.).
Misinformation. False news on Facebook is a no-go.
Sensational content. No click-bait, sensationalist content either.
Bad grammar or punctuation. This is also a bad advertising practice in general.
Inflammatory content. This is any content that could be categorized as hate speech.
Unacceptable Business Practices. This generic term describes ads that “promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.” This can be things like fake celebrity-endorsed products, subscription-based services that do not have the appropriate requirements met, or making exaggerated claims about a product.
Low-quality or deceptive content. This includes ads that are cropped so that you need to click to see the full image, or anything sexually suggestive or shocking. It’s important to note that Facebook also looks at your ad destination to make sure the content is relevant to the ad itself.
Personal attributes. This one is a bit tricky, Essentially, you cannot make it known that you know (or assume to know) any specific detail about your audience. This can be things like medical conditions, demographics, or even sexual preference. This can be statements such as “Is your weight problem getting serious?”, or, “You’re a woman over 50.”

That’s just a summarized view of the Facebook ad policies to keep in mind if your Facebook account’s restricted from advertising.

In reality, there are 1000s more that you are policed on by the automations but never told about.

Want access to a funnel audit to ensure you are compliant? Click here for a discovery call.

How do I fix my restricted Facebook account?

You want to fix your restricted Facebook ad account right? Doesn’t everyone?! No one wants to see: “You are restricted from running ads.”

If you googled disabled facebook ad account or Facebook ad rejections you’ll find a number of bullshit articles out there – even by major brands – that will just tell you to “Request Review.”

That’s some dumbass advice. Full stop.

What you’re doing here is saying to the automations that shut you down: “Hey bud, I know you are machine, but can you decipher human empathy and context? Even better can you send this Appeal to ANOTHER robot? And put my fate in the next bot’s hands?”

Really the best chance you have is to appeal within 48 hours of getting shut down AFTER identifying the EXACT source of the Facebook automation flag.

Anything less than that, and you are thrown to the wolves.

Really the BEST way to handle a shut down, on any level but a profile restriction (which you don’t usually get appeals for), is to audit your funnel for violations, then remove them from your funnel and get on Facebook Ad Support Chat once you know 100% why you were shut down.

Then, ask for a manual appeal. Here’s the deal: the outsourced workers you’ll be chatting with have a goal of more chats per day than giving a damn about a real resolution rate.

They will try to shut you down every step of the way. I can help you navigate these hurdles, and get the best chances you can have for making an appeal if it is within less than 5 days of the shut down.

Beyond that window, the chances get slimmer. But you do have other options if your goal is to get Facebook ads live again and not just trying to recover old disabled ad accounts.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more:

Facebook Account Restriction Solution

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Unrestrict My Ad Account

How to Appeal a Disabled Facebook Ad Account

Are you asking how to unrestrict my ad account? If your ad account has been disabled, I’ll share a few tips you can follow to get your ad account up and running again!

As you have spent hours scouring the internet for a solution and miracles of miracles landing on my blog, I won’t waste your time with fluff or BS like everyone else does because I have worked AT Facebook – before and after it was called Meta.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Common Reasons for Why An Ad Account is Disabled

As always I have to call out the foolery online – I see a lot of outsiders, who never worked at Facebook making claims like, “Facebook has made a mistake,” for their first reason why an ad account is disabled. Like this ill informed article:

This is just ignorance talking and it won’t help you get FB ads live, and making you money will it? Ironically, what happens more often than not is Facebook didn’t make the mistake – their automations are doing what they are supposed to do.

BUT….answering how to unrestrict my ad account goes deeper.

How to Unrestrict My Ad Account: Glitches

Facebook just doesn’t explain to you specifically what triggered the ad policy bots to flag you and why. You think that might be more useful than just complain and blame FB for glitching out? When the real glitch isn’t FB but ignorance in ad agencies.

To be fair, Facebook | Meta doesn’t explain what the fudge you should be doing right, or help you identify where their automations flagged you and how to get compliant. That’s definitely a big miss on Facebook’s part. [Check out Facebook Ad Policies Explained here]

YET…

To insist on victimizing yourself instead of informing yourself is a recipe for lost revenue, competitors taking your market share, and getting stuck in Facebook Jail.

I can help. Let’s take a look at appealing a disabled Facebook ad account and learning the answer to how to unrestrict my ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Appeal a Disabled Facebook Ad Account

If your Facebook ad account has been disabled your money flow has stopped, clients are blaming you for the lost revenue, and Facebook frustratingly is silent. Or idiotic. Both parts idiot when you try to chat in and clear as mud – sound familiar?

A co-worker of mine at Facebook trained a lot of the ad support reps, so I can verify it isn’t just you- they really do act dumb and ill informed about…everything. Especially if you’re asking how to unrestrict my ad account.

Let’s start off with what not to do.

How to Unrestrict My Ad Account: What NOT to Do

FIRST: do not let me repeat DO NOT immediately appeal your rejected ad or disabled ad account. Or submit the same damn ad that got you shut down, to be reviewed AGAIN.

That may trigger a NEW set of flags like circumventing systems when Facebook’s bots will think you are denying any wrong doing or attempting to get around their ad policies by resubmitting a noncompliant ad or ad account.

There are 2 ways you can appeal your disabled ad account:

The first method is to use Facebook Support Chat / Email.

The second method is to use the Request Review of Restricted Ad Account form.

It’s that time again to call out idiots online giving BAD advice on how to answer “how to unrestrict my ad account.” (Also check out my article Facebook ad account disabled next steps).

This is a bit deceiving because it makes it seem like the answer to how to unrestrict my ad account is simple and easy when it is not. This article left out a lot.

How to Unrestrict My Ad Account: Misconceptions

Here’s what’s wrong with this advice: Facebook ad support has not been “great” nor has email support been “great” if we’re being honest – and I trained some of these ad support agents! They got fired in 2019 and outsourced to sweat shops in other countries.

The ad support people you talk to now are 80% more ignorant about Facebook than everyone in this department prior to 2019. Facts. Full stop.

The next mistake is that this should not be your first step!

Your first step is to determine WHAT GOT YOU SHUT DOWN and REMOVE IT FROM YOUR FUNNEL!! Like..yesterday. Otherwise you’ll have NEW bans stacked on old bans due to machine learning from Facebook’s automations.

Only AFTER you have at least SOME idea (or if you get to work with me, the EXACT idea) on what got you in Facebook jail and a compliant version of the ad copy, creative, website etc that Facebook DOES approve of.

That’s step ONE. You cannot attempt to recover an ailing ad account without diagnosing the sickness first, and identifying the cause of what put you on FB’s radar. If you don’t do that you are more screwed than Stormy Daniels.

You want to SAVE chatting in to Facebook once you have an appeal strategy solidified – this is NOT one of those things you can fly by the seat of your pants with if you’re solving how to unrestrict my ad account.

How to Unrestrict My Ad Account: Strategy

You have to be strategic, understanding the limits of what Facebook Ad Support CAN and CANNOT do – and appeal only AFTER a full assessment of your funnel.

You want the best chance to turn on that money faucet again from your FB ads right? Keep listening.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Method 1: Use Facebook Support Chat / Email

There is a specific way you’ll need to approach appealing a restricted Facebook ad account with Facebook ad support. Not everyone can go in and get results.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

You’ll want to start with an audit of your marketing funnel, and the pieces of violating content removed and replaced with compliant content BEFORE every chatting in to Facebook. Otherwise you are WASTING a chance to get your account active after asking how to unrestrict my ad account.

Only then, once you have identified why you were shut down, you can request Facebook ad support use internal forms to appeal your disabled ad account.

If you don’t know this, you are putting the fate of your monthly revenue in the hands of sweat shop burger flippers.

Method 2: Use the Request Review of Restricted Ad Account form.

It’s that time again! Calling out all the BULLSHIT online giving ad agencies WRONG INFO. I used to run an ad agency so I’m on your side guys and I have to call BS on the lies being spread online that won’t help you turn on that money faucet of your FB ads again.

Here’s a prime example from ToneDef Knowledge that is incorrectly advising advertisers:

This is a great example of MISINFORMATION about Facebook bans and incorrectly answers the question how to unrestrict my ad account?

A ROBOT reviews your appeal if you use this option. WAIT..but ROBOTS shut me down…will they side with humans on the appeal of…ROBOT vs ROBOT?

Be serious! Online marketing mags that suggest you request review are idiotic, as all that does is guarantee a higher chance of getting stuck in that infinite Facebook loop of death.

Robots will side with robots not humans (side note: why hasn’t humanity understood this? Why do we keep trying to build real life terminators?)

So this is NOT AN OPTION if you want your ads to turn on again and generate that nice fat revenue every month. You need to audit and create a specific strategy for appeals to have a chance.

Do you want to stop walking on eggshells every time you run a Facebook ad? Don’t miss out on an opportunity to never have to get flagged again.

How to Unrestrict My Ad Account New Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What To Do If Your Facebook Ad Account Is Disabled

Understanding Facebook’s Ad Account Policies

Simply said, Facebook’s ad account policies are not clear to ad agencies. When I was working in ads at Facebook I saw thousands of marketers unfairly banned.

And the hard part was not that Facebook had a glitch and banned them incorrectly. The hard part is these ad agencies WERE violating ad policies but Facebook’s automations wouldn’t tell them WHICH ad policy.

Machine driven ad flagging is done without full context or explanation for why your ads were shut down. Later, when I was working in tech at Facebook I got a chance to see how these Facebook bots decided to flag ads and it is definitely a unique method not many understand!

But I can help you here.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Immediate Steps to Take After Your Ad Account is Disabled

The immediate steps to take after your ad account is disabled is to first check everyone in your Business Manager who has a role on there so they stop making things worse!

Facebook’s policy is to check everyone’s ad history who has a role on a Facebook Business Manager.

If you are ok, but someone on your BM is not, then a rejected ad can go from bad to worst leading to a disabled ad account.

Facebook’s policy to eliminate spammers ASAP because they are ruining the ad platform on Facebook for everyone else. So you’ll want to take a good long look at your ads and ask, “Are my ads spammy in any way?”

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Your idea of spam may be different from Facebook’s so keep that mind if you feel like you can’t find any potential flags. But your FIRST and most important step is to look at your own ad account history and identify specifically why you were flagged – Facebook ad support won’t know why and can’t help you unless you are more informed than they are.

Submitting an Appeal to Facebook

I’ve worked with 1000s of ad agencies working at Facebook and in my own business and the first response when writing an appeal is usually one of outrage.

“I’ve done nothing wrong reinstate my ad account!” ad agencies will scream BUT, they are emailing a group of Facebook workers who have no clue what’s going on.

(Check out my article Facebook ad account disabled next steps).

But, if you write the appeal as more of an overview of potential flags you could have and commit to following ad policies going forward you’ll have much better luck!

Submitting an Appeal to Facebook

Before submitting an appeal, get 100% clear on why you were banned and clean your funnel of these flags.

Otherwise you are asking Facebook to break their own rules to allow a noncompliant ad account on their platform.

So you’ll want to carefully look at your most recent ads, and identify what flags you’ve triggered and remove these from your funnel before appealing.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Preventing Future Ad Account Disabling

Adopt a strategy of scanning your own ads in DRAFT mode before they go live for policy compliance NOT JUST if they convert well.

You’ll want to screenshot then delete old ads if they violate new Facebook ad policies that Meta drops in the future, you could be banned for old ads that are not even active.

One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

And of course working with a Facebook ad policy expert like me would prevent you from losing money from Facebook ad account bans.

Conclusion

It’s easy to miss Facebook flags because even ONE WORD can get you banned.

Make sure you audit your ads before appealing.

When appealing be polite, and be informed on what flags you are the highest risk of Facebook shutting you down for, correct these in your funnel THEN appeal.

Never use the Request Review button because that goes to another bot not a human.

Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Policy [Explained]

TERMS AND POLICIES
HOW WE WORK
MORE POLICY TYPES

Clear as mud right? I’ll be helping you understand Facebook policy better in this article. You can also peep my Facebook Ad Policies Checklist.

In this article today I’ll be revealing some of the reasons for disabled Facebook ad accounts, and how to navigate Facebook policy without risking a Facebook ban. What sets my blog apart from all the other google results?

I’ve worked at Facebook in ads, tech and project management, high up at Facebook before and after it was rebranded to Meta. So, you’re getting high quality info from someone who worked AT Facebook, not guesses from randos online.

Wouldn’t you like to prevent Facebook from banning your ad account?

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Now, you may have noticed Facebook changes their ad policies A LOT!

Who are the Facebook changes really for?

I’m sure we’ve all seen the awkward testimonial from Mark Zuckerberg when he faced Congress. Anytime there is a PR fire – like Cambridge Analytica (I was working at Facebook when this happened), Facebook has to get out and do damage control.

Facebook’s policy is to change Facebook’s policy to show they are doing something about an issue. Even if those changes wreak havoc on advertisers just like you.

Facebook creates new ad automations to police Facebook ads more to please their stakeholders, and show the board they are doing something. What they don’t do is look at the big picture for how these new automations integrate with the existing Facebook bots.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook’s ecosystem. That’s why things get tricky. You may feel your ad copy sounds normal – but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook’s website.

The delete Facebook movement continues to gain pace

Other celebrities who have quit the social network include pop singer Cher, Starwars actor Mark Hamill, actor and Will Ferrell. What you don’t hear about is the ad agencies who represented these celebrities and the money they lost.

BUT, as the platform becomes less crowded because Facebook is driving many away with all the issues with privacy or Facebook bans on advertisers, this leaves more room for you to make money on Facebook after you figure out the Facebook policy which I’ll help with.

(Check out my article Facebook ad account disabled next steps).

Lets cover some common Facebook ad policies that ad agencies often get banned for.

Here are a list of the facebook ad policies Facebook frequently drops the ban hammer on:

VIOLENCE AND CRIMINAL BEHAVIOR SAFETY
OBJECTIONABLE CONTENT
INTEGRITY AND AUTHENTICITY
RESPECTING INTELLECTUAL PROPERTY CONTENT-RELATED REQUESTS AND DECISIONS
POLICIES
UPDATING OUR COMMUNITY STANDARDS POLICIES
ENFORCEMENT
SECURITY
FEATURES
OVERSIGHT
REPORTS
RESEARCH TOOLS

Many of these ad policies are triggered because marketers don’t keep Facebook policy in mind when making ads. Your first goal when designing ads should be to ask, “Will Facebook approve this ad?” THEN focus on the conversions aspect.

Facebook advertising policy principles explained

Facebook’s advertising principles are to keep the most amount of Facebook users on the platform without losing anyone to competitors like TikTok or Elon Musk’s Twitter.

Because of this, they are extra sensitive about how you say something. So a pro tip is to think like Facebook does when making ads, and be extra PC.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

#1: Name Your Page Accurately

May seem simple but a common mistake advertisers can make is to create a Facebook Business Page that doesn’t match their core audience or their core offer.

As a result, if there ever is an issue with Facebook policy, and Facebook looks at your Page that you barely put any effort into, and it’s blank or looks sketch, that’s a red flag to Facebook.

I would advise creating more than one Page if you run ads in multiple industries. Instead of using 1 Page to run all the ads for your clients, make sure to differentiate Pages per industry to give you a better chance of not being shadow banned.

#2: Have a Privacy Policy in Place if You Collect Data

Another easy miss that can get your entire funnel banned: a missing privacy policy. This is a legal document you need to get created before you run ads to a lander.

There are free privacy policy generators online, or you can get a lawyer to draw up one.

Just make sure to have it on the landing page you are sending traffic from Facebook to.

Attention Agency Owners, Brand Marketers, and Consultants

It’s a lot easier to prevent Facebook bans than it is to try to bully Facebook into undoing a ban. Think about how this works out with your friends.

When you prove your friend wrong in an argument what do they often do? Double down on their wrong answer out of pride. What do you think Facebook does?

The exact same thing. To some extent. I want you to think philosophically about this – someone in the wrong is more defensive than someone in the right. So, while not impossible, it is a lot harder to appeal a ban than it is to prevent one from happening.

#3: Don’t Imply That Facebook Endorses Your Promotions

Another easy to miss flag that many advertisers accidentally violate: You can’t use the Facebook “f” or “fb” or “facebook” or their logo on your lander.

If you do Facebook can and will shut your entire funnel down real quick as that’s trademark infringement, not a Facebook policy. It’s IP law, for intellectual property regulated on a federal level.

What’s the 1st rule about Fight Club?

Facebook policy
Don’t talk about Fight Club. Apply this to Facebook branding on your site.

#4: Observe Copyright at All Times

While it’s great to leverage big brand names if you’ve worked with them, trademark laws don’t just apply to Facebook’s logo.

If you are name dropping established brand names, Facebook may shut you down (or the company whose brand name you are using) for copyright infringement.

So, just don’t do it. Even one of my clients, celebrity Juanita Ingram, creator and host of the Amazon Reality Show The Black Expat owns rights to her show but due to Facebook’s bots won’t name drop “Amazon”‘s name in her Facebook posts.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

What are Facebook ad policies?

Facebook ad policies operate on 3 levels:

One level is the Community Standards for NON ads but if your Page or Profile is breaking them it can affect your ads.

The 2nd level is the common sense ad policies like no guns or drugs, that every social media website has.

The 3rd level are the ad policies specific to your industry. Different ad policies apply for ads about weightloss versus ads about how to make money online.

The latest Facebook advertising policies in 2023

If you googled new facebook ad policies 2023 you’ll see my blog as the 1st organic result (even Facebook had to advertise to get above my blog on google).

And, you can see beginning in February 2023, advertisers will only be able to use age and location to reach teens. Facebook is removing gender as a targeting option – thats another update to the Facebook advertising guidelines.
One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

The ad review process Facebook Policy

Typically what happens is after you submit an ad for review Facebook has up to 24 hours to reject or approve the ad. But, if you have some weird Facebook policy block it can take longer.

One of the newest glitches is if you are adding a payment method it can block your card and disable your Facebook ad account. Make sure your bank doesn’t block Facebook’s preauth charge of $1.

Facebook ad rejected, now what?

Really the 1st thing you should do when a Facebook ad is rejected, is look carefully at each part of the ad:

1. The ad copy above the creative

2. The creative.

3. The headline beneath the ad creative

4 The landing page

5. The privacy policy.

It’s real easy to go from 1 rejected ad to a disabled Facebook business manager if you can’t diagnose fast why your ad was rejected.

Facebook account restricted from advertising?

If you have an ad account that has been disabled for Facebook policy violations this means the next ad asset on the chopping block is your Facebook Business Manager. You don’t want that banned right?

So you’ll want to expand your audit of the ads you’ve run. Just like in the last section I mentioned breaking down each part of the ad and reviewing it for ad policy violations, now do the same thing for the ads you’ve run in the last month.

Don’t know what to look for? Just hire me to audit your funnel and get real answers when Facebook goes silent. Book your call here.

Facebook Policy Reviews and disputes

Most ad agencies make the rookie mistake of blindly appealing an ad reject or ad account getting disabled without understanding why it was shut down.

That’s a fast way to get your BM banned because if you have that same flag, that got you shut down, in more than one ad, it will all count against you.

It is much safer to audit your funnel first before appealing. Otherwise you are just rolling the dice. And when rent time comes around you don’t want to be rolling the dice with your landlord.

Facebook Policy Key takeaways

‣ Facebook creates new ad policies for good PR

‣ These ad policies are run by automations

‣ These new Facebook policy automations break when integrating with existing Facebook policies

‣ Beware of trademark infringements, don’t use the FB logo on your lander

‣ Audit your funnel before appealing an ad rejection

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t open about.

Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What To Do When Your Facebook Ad Account Is Disabled [Updated]

disabled Facebook ad account

It SUCKS balls to get a disabled Facebook ad account! Looking to fix a disabled facebook ad account?! I worked at Facebook and will help you.

The domino principle (and no not the old movie with Gene Hackman) or butterfly effect is that once this starts in motion, one disabled ad account can turn into a restricted Facebook Business Page or even a disabled Facebook Business Manager.

Disabled Facebook Ad Account Help

But, have no fear, I’ll shed some light on disabled facebook ad accounts, how to appeal, and what to do to get your Facebook ads live again.

My last ad guide provided you with a full blueprint to advertise CBD on Facebook after Google’s recent policy change forced Facebook to change their ad policies too!

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Understanding Facebook’s Ad Account Policies

Facebook disabled ad accounts don’t happen in a silo – usually they are connected to either a big flag getting triggered by Facebook or a series of smaller flags leading the robots to judge your ad account as untrustworthy.

Disabled Facebook Ad Account Reasons

Common Reasons for Ad Account Disabling

Facebook prohibits the promotion of illegal drugs, tobacco, firearms, and other regulated products. And one of the most common flags is:

Misleading Business Practices – you’ll get this one if you over-sensationalize the claims of results in ads. So, try to sound more realistic to minimize this risk (I also offer pre-scans of ads for compliance).

Another trap door to avoid is getting flagged for ad copy or creative Type A, but the flag is described to you as something unrelated to the real reason you were flagged for content Type B. This obscures the root cause of a shut down because what Facebook tells you differs from the actual flag that led to a ban.

Facebook’s Ad Review Process

Facebook has 24 hours to review an ad and it is done 99% by machines now, except for certain special ad categories. This means, no, a human is not looking at your ads and judging them.

It’s just a machine with preprogrammed prompts to flag specific words and ways they are put together, along with images. Certain articles from people who did not work at Facebook like I have get their information wrong, like this one:

This is incorrect! Facebook’s review process does not include a manual review at all. Due to the massive lay offs and focus on AI, Meta’s automations literally do all of the reviewing with a few exceptions (political ads with a large societal effects may be manually monitored all else it’s bots).

Contrary to popular opinion, most of the Facebook bans are not from glitches on Facebook’s side but due to advertisers simply not understanding where the lines are they can’t cross.

This is partly Facebook’s fault for not being more transparent, but also marketers who focus only on conversions sometimes miss the rules of engagement on a private website, Facebook.com.

Pro-Tip: It’s good to familiarize yourself with the ad policies that affect your specific industry before running ads. The same ad policies may be applied differently by automations, depending on your ad’s industry.

Immediate Steps to Take After Your Ad Account is Disabled

Oh shit!? My Facebook ad account is disabled what should I do?! OK, the 1st step is to take a deep breath and don’t act on impulse or emotion or you’ll dig a deeper hole. You have to put on your Sherlock Holmes hat and begin auditing your ad account for potential flags that led to the Facebook ban.

Disabled Facebook Ad Account Reviews

Reviewing Your Ad Content

The most important thing to do when reviewing your ad content, is to do it through Facebook’s eyes. Facebook wants to protect Facebook users from harmful content. So check your ads for anything that sounds like it could be interpreted that way. This fits in with my earlier pro-tip to study the type of ad policies that affect your specific industry because that will give you a head start finding what led to the Facebook disabled ad account.

Identifying Potential Policy Violations

Identifying potential policy violations will be the only way you have a chance at appealing because if you don’t know why you were shut down, Facebook ad support (if you can even reach someone) are incompetent outsourced workers. Their advice will often lead you to further bans and shut downs and disabled Facebook ad accounts. You have to ensure you know yourself before taking any future steps what language, images, or videos led to the shut down.

Gathering Necessary Information

If you contact Facebook ad support when submitting an appeal, saying, “I did nothing wrong, reactivate my Facebook ads!” They will shut your chat or email support case down fast. The Facebook ad support contract workers will not have answers. So, be prepared with screenshots and documentation of the possible flags you may have. Now, don’t self admit to more flags than the ones they caught you for, just identify the highest possible flag you could have gotten, and use this to guide the chat.

Submitting an Appeal to Facebook

Everyone thinks submitting an appeal is a great idea, but it may not be if your entire funnel is not compliant with facebook ad policies. If it’s a small flag you identified and fixed, then an appeal is a good idea. But if the flag is rooted in your business model, you could be knocking over a house of cards, so tread carefully.

Disabled Facebook Ad Account Appeals

How to Submit an Appeal

How you submit an appeal will depend on what part of the world you are in, and what level of ban you have for your disabled facebook ad account. While a disabled Facebook ad account could be the official title to what you’re dealing with, if Facebook’s automations have tracked other behavior they view as sus, you could be dealing with a bigger problem than you think it is and are currently risking all your ad assets (not just one, of only the disabled facebook ad account).

What to Include in Your Appeal

Really what you want to do is gather the timeline for when the shut down happened, the specific ad account number which Facebook ad support will ask for, and the Business ID for your Business Manager. You’ll want to include the reason why you were banned, what you’ve done to resolve this and your commitment to following Facebook’s policy from here on out.

Tips for a Successful Appeal

Your appeal won’t stand a chance if you are relying on Facebook ad support to tell you why you were banned. These are outsourced workers with barely any marketing education, who have never run Facebook ads to support themselves or pay bills.

So, don’t make the common mistake of relying on Facebook ad support to solve a disabled Facebook ad account. You’ll need to audit your funnel first, and determine where in your funnel the Facebook bots flagged you the hardest that led to the shut down, then present this to Facebook ad support also stating you’ve fixed this specific issue.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Preventing Future Ad Account Disabling

The best way to solve a disabled facebook ad account is prevention. Staying on top of all the content you release in ads and knowing where it stands policy-wise is a smart move that few ad agencies take.

Disabled Facebook Ad Account Prevention

Staying Up-to-Date with Facebook’s Ad Policies

New Facebook ad policies pop up every quarter and being ignorant of them is no excuse for getting banned. Stay up to date with these changes (like my last blog’s guide to the new CBD Facebook ad policies) and you’ll be better prepared to face any challenges without risking your money maker – your ad account – in the process.

Regularly Monitoring Your Ad Performance

Regularly monitoring your ad performance is a good best practice for Facebook ads but it also can be the canary in the coal mine for you to prevent Facebook bans. If you see ads that were performing well suddenly dip, this could be a competitor targeting the same audience with more money or Facebook could be reducing your reach because a new policy came out that you are not fully following.

Implementing Best Practices for Facebook Advertising

The best practice for Facebook advertising is being human, approachable, not a faceless corporate entity selling a product or service. People respond to people. So, focus less on being a machine with your marketing and more on being down to earth – this will help you stay compliant with Facebook ad policies too.

Disabled Facebook Ad Account Myths

Don’t mass promote something without split testing it first – let’s say you run 100 ads at once but they each have 1 small flag in them. Guess what? That’s 100 strikes against your ad account not 1. So, start slow before ramping up to avoid a disabled Facebook ad account.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Conclusion

It is much easier to spend the little effort to ensure your ads are compliant before going live than it is to try to recover disabled ad accounts or try to force a billion dollar company to reverse a decision.

Disabled Facebook Ad Account Wrap Up

Staying up to date with new Facebook ad policies will help and reviewing your ad content on a regular basis. Sounding more realistic less exaggerated will help you avoid the Misleading Business Practices flags.

And of course audit your funnel after getting a disabled Facebook ad account and before appealing for the best chance.

But what if you’ve read the Facebook’s Ad Policies and still can’t figure out why Facebook banned you? Keep reading for these answers and more:

New Solution to Facebook Bans

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Facebook’s New CBD Ad Policy

Facebook aka Meta just announced:

“We want people to continue to discover and learn about new products and services on our technologies. Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.

Under the new policy advertisers don’t need written permission to run ads that:

Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines

Educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale

Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components.

Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC as long as they are:

Certified with Legitscript
Have written permission from Meta
Comply with all applicable local laws required or established industry codes and guidelines.
Further, ads for CBD products must not target people under 18 years of age and are only allowed in the U.S.

Products subject to Meta’s policy on Prescription Drugs are not subject to these updates, and advertisers of such products must continue to comply with the Prescription Drugs policy.

For more information on the new CBD and related products policy, and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.”

CBD Facebook Ads Cheatsheet

Advertising CBD On Facebook – Can You Do It?

I’ve worked with countless (in the 1000s) of advertisers when I was working at Facebook, and in my own private practice. And I’ve talked with many businesses trying to sell CBD on Facebook.

I even have a friend who lives in my city that owns a CBD business.

Can you really sell CBD on Facebook now?

While Facebook may have released an official PR statement says that selling CBD is kosher on Facebook, I would pause for a second before running a shit ton of CBD ads.

This is a brand new Facebook ad policy.

New facebook ad policies take a while to work out the bugs. That is just a fact of the automations. They say that fools rush in, well, you’d be a little foolish to immediately run a 100 CBD ads right now.

CBD and Related Products

This is Facebook’s brand new CBD Facebook Ad Policy:

You’ll need to first get certified by LegitScript. Despite this website sounding like a stoner’s offbrand scam product, LegitScript is legit.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

LegitScript & Selling CBD on Facebook

Great! Simply get certified by LegitScript and sell CBD today on FB right? Not exactly.

This doesn’t mean there isn’t red tape. It really depends on what type of ad you’re running. If you are running Google ads you are limited to specific states.

Facebook CBD’s ad policy is different and it appears Facebook is going to allow CBD to be sold in all 50 states versus Google’s 4 states.

You realize why Meta did this right? It’s because just last December Google Announced they were going to stop banning CBD completely and allow it finally:

Google’s new CBD policy prompted higher ups at Facebook | Meta to say, “Oh shit, are we missing the boat on potential profits from CBD ads we get a percentage of on Facebook? Google is allowing it! We need to out do them…let’s allow it for all 50 states to beat their 4 states!”

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy on CBD Revealed:

Reading the fine print is going to save your ass from getting put in Facebook Jail. The ad policies above apply to you if you are selling CBD on Facebook.

Make Note of This:

“Advertisers don’t need written permission to run ads that:
Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.”

If you do want to brave selling CBD right now on Facebook, make sure you:

⚫ Get an approved license from LegitScript
⚫ Get Written Permission from Meta | Facebook
⚫ Follow CBD percentage Requirements for both
⚫ Target Only 18 and Up Facebook Users
⚫ Research CBD Policies in the state you run ads in

Selling CBD Educational Content on Facebook

Facebook says you are allowed to sell CBD educational products:

“Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.”

BUT

This is one of those “nice in theory” but “hell in application” things.

The reality is, there are thousands of Facebook automations already running that are primed to scan and ban FB CBD ads.

What does this mean for you?

Even if you are only selling educational content about CBD – Facebook’s automations do not account for intent. So you can have all the great educational intentions, but if the bots misinterpret your ads you’ll get banned again.

Despite if officially Facebook is saying, “It’s all good bruh, sell yo CBD here!” Their BOTS will still flag your ads. You’ll have to appeal.

Maybe you get it approved. Maybe you don’t. Maybe you get stuck in a @#$%&!-ing loop where they ask you to confirm your identity or verify your Facebook Business Manager.

Now you’re @#$%&!ed.

And you are no further ahead than before this new Facebook ad policy change. So, I’d advice you to wait a little longer before running CBD ads.

Even email marketing service companies like Aweber, Active Campaign or Click Funnels won’t let you advertise CBD in an email newsletter.

So, let’s say you are all set up with LegitScript, gotten written permission from Meta | FB to run CBD ads, you got the deets for the US state you are running CBD ads in and it looks good.

But then someone opts into your funnel, because FB is ok with you, and someone gets an email from your automated welcome sequence but it talks about CBD.

That’s a great way to violate CAN SPAM acts and get booted off your email marketing service.

So, while this is a great step forward, you have to look at the entire ad ecosystem to be sure you won’t get banned again.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Facebook Ad Policy CBD Wrap Up

I have refused to work with ad agencies who sell CBD because it was essentially illegal on Facebook, due to their facebook ad policies.

But now, it looks like that is changing. Which is great!

I’d advice caution here. I’ve worked deep at Facebook, with the engineers who tool the automations that drop the ban hammer down.

I can tell you for certain all the bugs aren’t worked out yet. It is still risky to sell CBD on Facebook. If I was in this market, I’d wait 6 months.

Basically, wait til January 2024 before running CBD Facebook ads.

You don’t want to be the 1st set of 100 guinea pigs who are banned from advertising for life because old automations couldn’t sync up with the new CBD-friendly Facebook bots.

My work at Facebook has shown me there is, similar to a Facebook ad entering the learning phase as you compete with other advertisers on the Facebook Newsfeed targeting similar audiences, new Facebook automations that enforce these new CBD policies have to take time to adjust to the existing framework on Facebook.com.

Let them adjust. Find an email marketing service that lets you sell CBD products, or start one of your own and carve a niche in this market.

Then, in January 2024, after some of the bugs are worked out, you won’t risk your entire funnel getting shut down to run CBD ads on Facebook.

Learn More

Are you running ads for products besides CBD? But you worry that Facebook is going to drop the ban hammer down any second?

I can relieve this worry and give you an assurance and guarantee no one else on the planet can give.

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about.

It’s hard for ad agencies because your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

🔥 Blocked from Advertising on Facebook Solved 😱

Are you blocked from advertising on Facebook and need a solution?

If your Facebook ad account has been restricted from advertising, this article will show you tips for appealing your ad account ban and how to create ads again in no time. I’ve worked at Meta both when it was only called Facebook and recently since the name change to Meta – you’ll find much higher quality info on this blog than elsewhere on Google.

If you’ve had your Facebook account restricted—you’re not alone. Many ad agencies have been shutdown recently due to new facebook ad policies that automations are enforcing.

In this blog, I’ll cover why your ad account was banned in the first place, what you can do to fix it, and how to prevent it in the future.

Be sure to check out my last blog too.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What To Do When Facebook BANS Your Ad Account

A top tip I can share for first steps when your Facebook ad account is disabled, is to immediately pause any actions inside Ads Manager and Facebook Business Manager.

Ad agencies often make things much worse because they’ll quickly appeal a rejected ad or disabled ad account without taking a breath, leading to more mistakes that are harder to come back from.

Or, the standard entry-level social media manager, or marketer will try to resubmit the same ads that got rejected ASAP, and sometimes repeatedly many times in a row. That only makes you look like a bot or spammer to Facebook.

If you’re going to do anything, take a breath and look at your ads carefully, because clearly there is either a piece of ad copy, or creative in your funnel triggering Facebook’s automations to put you on the radar.

Facebook ad account restricted – what does it mean?

Whether your Facebook Business Manager is disabled, Facebook Business Page restricted or your ad account disabled – it can really knock the wind out of your sails!

What does it mean if your Facebook ad account is disabled?

It means 1 of a few things could have happened:

‣ You ran ads with a gigantic flag in them
‣ Over a period of time, smaller flags have added up
‣ Facebook has a glitch

Also feel free to check out my article Facebook ad account disabled next steps

Based on which reason got your Facebook ad account blocked, you’ll have a different course of action to get your Facebook ads live again.

Before You Set Any More Ads Live

Hypothetically – let’s say you have 1 ad account that’s blocked, but another that’s active. Your clients are tearing their hair out because their Facebook ads have not been running, so your 1st instinct is to just start running ads again.

This isn’t a smart move because the flags that got you shut down are in your ad copy that you are using for the new ads on another ad account. You are doomed to repeat the Facebook block here.

You have to identify the exact cause for why Facebook’s bot’s shut you down before running any new ads otherwise you risk further bans that are even worse.

New to startup life? Navigating Facebook’s Advertising Policies as a Business is a good read too.

Why Block Facebook Ads?

One thing I learned working at Facebook is how much carnage – literal murder – is shown on Facebook just in rando posts you’ll never see because Facebook took them down. Literally, I had to see people getting killed on Facebook Live when I worked in tech at Facebook.

The Facebook ads you’ve never seen because they were blocked have all sorts of nastiness in them. A few bad actors have partly ruined Facebook for everyone else. Because with these blackhat advertisers, and clickbait farms, Facebook has to be strict.

That’s why Meta has so many ad policies. It’s all the stuff you don’t see that requires heavy monitoring via automations and teams that review content on the Newsfeed.

I had lowkey PTSD from some of my work at Facebook due to what I had to see, helping the low-level, near sweatshop workers that reviewed content, with their tech if a tool failed.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Advertising restrictions for policy violations

Being blocked from advertising on facebook is no fun because your ads are not bringing in money. Keep in mind that Facebook enforces ad policies differently per industry.

Specific industries face different challenges depending on what your niche is.

For example, if you’re selling weightloss ads on facebook, you’ll risk getting hit with the Personal Attributes flag.

Conversely, if you’re running ads teaching people how to start a new business, your biggest risk is going to be getting hit with the MLM flags.

However, there is another reason you could get blocked from advertising on Facebook.

Advertising restrictions for unusual activity

When you hear: “Advertising restrictions for unusual activity” it’s because of 1 of 2 reasons.

Your credit card was flagged – which means your bank may be blocking charges from Facebook. Or, if your CC is used on a Facebook Business Manager that other advertisers use, they could have run some sketchy ads that got your card number flagged.

The other reason is you got a new phone and logged into Facebook on it.

Or, you logged into Facebook while traveling and you are not in your usual geographical location and Facebook flagged the mismatching IP addresses as suspicious.

You can solve this by being more mindful about where you log into Facebook, and take precautions ahead of time (I can share what to do on this if we are working together).

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Your ad account was banned for too many rejected ads

Simply put, there is a limit to how many facebook ad policy mistakes Facebook is willing to allow per ad account.

There is a specific ratio of approved vs. rejected Facebook ads that once you cross that line, Facebook’s machines will auto-shut you down.

Kinda like points on your car insurance from car accidents – if you have too many in too short of time, you risk your driver’s license being suspended. You have to balance this with approved ads.

How to appeal advertising restrictions

Having dealt with 1000s of ad agencies over the years, both working at Facebook and in my private facebook ad policies firm, I can tell you what the best appeal strategy is.

You’ll want to clean up your funnel first before submitting an appeal. That means you need to identify the actual reason Facebook flagged you and identify the specific piece of content that caused the shutdown.

Otherwise you have no ammunition in your appeal to use. By telling Facebook, “Hey, my bad, I see exactly what I did wrong and have taken steps to correct it,” you get a lot more good faith from Meta to be given a chance to advertise again.

Don’t want to roll the dice and just guess with your appeal? Hire me and I’ll use my experience working at Facebook to craft the best appeal with the highest chance of success. Schedule a discovery call here.

Learn More: Blocked from Advertising on Facebook

You’ve probably searched the entire internet for solutions to being blocked from advertising on facebook. It helps to learn more about how Facebook works by reading the ad policies. BUT…

None of that will help if you can’t identify why you were targeted by Facebook’s bots.

Also, it’s challenging when literally one one word can get you shut down.

To have the ultimate security that you know what the fuck you’re doing, it helps to see things from Facebook’s point of view, and have a definite answer on why you were flagged and how to get your ads live again.

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough

A Thai Cabinet minister is threatening to try to shut down Facebook in the country, saying the social media platform does not do enough to screen the advertisements it runs, leaving people vulnerable to costly scams.

Chaiwut Thanakamanusorn, Thailand’s minister of Digital Economy and Society, said in a statement Monday that he is ready to go to criminal court by the end of the month arguing for Facebook to be shut down in Thailand.

He said Thai authorities have already appealed to Facebook parent company Meta to take down fraudulent ads, leading to more than 5,000 being blocked, but that the problem persists.

He said ads or fake profiles on Facebook frequently purport to represent reputable financial and investment advisers offering high profits, luring people into scams in which they lose their money.

Reached by phone on Tuesday, Meta in Thailand asked for queries to be sent by email to its press department, which did not immediately respond to a request for comment on the minister’s allegations.

It was not immediately clear how quickly the court might rule on the case if it is filed by the ministry.

Facebook is extremely popular in Thailand, with more than 50 million user accounts for the country’s 66 million people.

There are a lot of ways you can get blocked on Facebook – even if you don’t have a fake account but are a legit ad agency.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Recover Disabled Facebook Account

Stuck trying to recover a disabled facebook account? Facebook aka Meta not helping? You’ve come to the right place for Facebook ad accounts.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

Reactivate your Facebook account

Working in the trenches in the heart of Facebook, I saw a lot of advertisers get shut down sometimes for things that were honest mistakes, other times for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of.

Often you’ll get thrown under the bus for a series of smaller flags adding up to a threshold of bad behavior another automation uses to determine you’re a bad actor. While appealing can help, appealing without auditing your funnel first is foolish. There is a better way to ensure you get your ad account back.

Disabled Accounts

You could simply create a new ad account in your Facebook Business Manager and advertise in no time at all before 2022. Starting in 2022 Facebook started limiting the ad account creation limit for Facebook Business Managers, which made restarting after a shut down a little more challenging.

When you have a disabled facebook ad account, the best thing you can do is a risk assessment audit to determine which of your ad assets is at the highest risk.

Is your Facebook Business Page under fire? Or is it your Facebook Business Manager? What is at a higher risk of getting permanently restricted, your ad account or your personal profile that created all your ad assets?

These are smart questions to ask before trying to appeal and recover a disabled Facebook ad account (Check out my article Facebook ad account disabled next steps).

By looking at which asset is at the highest risk of Facebook bans you can prioritize your appeals and be more specific when asking Facebook for a second chance. If you go to Facebook and just say, “IDK tell me what to do to get ads live?” You’ll get shut down.

But, if you’ve correctly identified the flag, you can use this knowledge in your appeal to show Facebook that you’ve learned your lesson and won’t repeat the same mistakes with facebook ad policies.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Try Guided Help

Part of my goal is to help you and ad agencies out on what not to do. Using Facebook’s bots when you chat in to Facebook ad support is a mistake.

And this is a great example of what not to do here with the “Guided Help,” Facebook offers too. The only guidance you’ll get is another boiler plate, default small script print copied and pasted denying you access to your Facebook ad account.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking for Facebook ad policy clarity. Definitely don’t use bots, or automated forms to try to appeal (don’t “request review”).

How to Recover a Disabled Facebook Account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or
How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at the soccer moms and average joes whose personal profile – not Facebook ad account – is disabled. Most of the folks who read those articles have forgotten their passwords or gotten hacked.

Definitely not anything helpful to you, if you are an ad agency or a business running Facebook ads. So, I’ll help to add some knowledge you can use to get out of this rut. Is your Facebook ad account disabled already?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Get Your Disabled Facebook Account Back

The first step in any attempt to recover disabled facebook accounts will always begin with looking at your most recent ads you’ve run and then identifying specifically what flag weighs the most on your accounts.

Part of the mystery here is for you, outside of Facebook, you’re banging your head against the wall screaming, “Give me a clear answer damn it!”

Facebook is instead of doing this, just automatically delivering a pre-filled template about how your ad account is disabled because it violates the Facebook ad policies. Which policy? Why? Facebook leaves you hanging here.

Some cases I’ve seen folks got shut down for a series of smaller infractions they were never told about that their ad assets were black marked for. (I can help you identify these).

Other times I’ve seen advertisers (as big as Harv Eker, one of my prior clients) get shut down for just one word.

To get your ad account back and have any chance at recovering disabled facebook accounts, you need to first be 100% certain, you know why you were shut down. Was it a big flag? Or a combo of smaller flags? You must know this before appealing.

And feel free to read What to Do After Violating Facebook’s Ad Policies

Or, schedule a free discovery call here

Recover Disabled Facebook Account Learn More

I’ll give you another protip – anyone who promises they can recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down, I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

How to Fix a Disabled Facebook Ad Account

Ad Account Disabled Facebook?

Looking for a solution to getting your ad account disabled on facebook?

You’ve been googling, searching Reddit, LinkedIn, talking with your ad buddies trying to figure out what to do because either your ad account was disabled on Facebook or you’re afraid it’s about to be.

Every time you google “ad account disabled facebook” you read a bunch of articles online, but no one seems legit and they all say the same damn thing without actually solving your issue of an ad account disabled on Facebook. Well you’ve just won the fucking lottery because I’ve worked at Facebook and am not guessing when I provide guidance and solutions.

My last blog Facebook Ad Policy – How To Avoid Facebook Bans With Meta, gave you the playbook on facebook ad policies. In this article you’ll learn what to do (and what not to do) when your ad account is disabled on Facebook.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What to do if your Facebook Ad Account is disabled

Should the 1st thing you do when your Facebook ad account is disabled be to immediately try to run new ads elsewhere?

We know Facebook does not discriminate in its eagerness to ban anyone and everyone – NYU researchers got banned for trying to add transparency to FB.

What I’ve seen happen a lot advertisers immediately go into a tail spin and let panic instead of logic dictate their actions, when advertisers google “ad account disabled facebook.”

You really need to pull out a magnifying glass on your funnel and start to determine which ads have the highest risk, and get specific as to what about them triggered the automations to drop the ban hammer on your ad account.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.”

Click here, to schedule a discovery call.

Diagnose The Problem

I can count on 1 hand how many ad agencies have correctly diagnosed the problem when an ad gets rejected, or an ad account gets banned. I don’t entirely blame ad agencies because their main goal is to get ads running.

But the drawback of taking an ads-first approach misses the tiny flags that may be inherent in your ad copy leading to a repeat shutdown later on if they are not removed.

Diagnosing “ad account disabled facebook” issues means determining what the highest risk elements are in your funnel should be top priority. Because you want to make sure you have long term success building your brand, retargeting your clients and building client loyalty.

Sadly, quick fixes or using burner accounts won’t achieve this. You’ll want to get specific on why you were shut down and learn from this experience.

Ad Account Disabled Facebook Pro Tips

Don’t try to re-run an ad already shut down without auditing it 1st
Don’t add people to your BM that have a history of violations with FB
Look at your entire funnel not just the ads for why you were shut down

What Does It Mean If My Facebook Ad Account Is Disabled?
Ad Account Disabled Facebook ?

It could mean more than 1 thing if your ad account is disabled on Facebook. You could have simply had too many ads over too short of a period of time rejected.

You could also have been mistakenly flagged as a special ad category. The problem with this flag is if you use certain words in the wrong context, Facebook could flag and shut you down without questioning if their actions were correct because they’ll assume you didn’t select the special ad category because you’re deliberately Circumventing Systems.

(Check out my article Facebook ad account disabled next steps).

You won’t be able to run ads, and if you do have another ad account that isn’t disabled you’ll be skating thin ice if it’s in the same Facebook Business Manager. An “ad account disabled facebook” situation means beyond anything else, you’re on the Facebook bot radar, so everything you’ve done on Facebook ads will be under scrutiny.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Why Was My Facebook Ad Account Disabled?

The world is a different place today than it was in 2007 when Mark Zuckerberg 1st launched the Facebook ads platform. I doubt he knew how big this would get. As a result, the business model and the infrastructure at Facebook is similar to a smaller town that exploded in population growth but never had the infrastructure to handle the increased traffic.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity on “ad account disabled facebook” issues.

One of the most surprising things to me when I began working at Facebook in ads, then later tech and Project Management was what a shit show the inside of Facebook was, business management principles virtually non-existent.

Facebook’s current strategy is to be in a constant state of damage control, rather than fix the underlying serious issues with how Meta’s automations flag ads.

Ad Account Disabled Facebook: Disapproved ads

Facebook not only keeps track of all user activity to advertise to Facebook users, but also Meta keeps track of your particular history with advertising.

Did you get fired from the last 3 jobs and put each supervisor down as a reference when applying to new jobs? You’d be better off not mentioning it.

Well, with Facebook the automated tools keep track of how many ads you have rejected. So, to you, it seems like each ad is a fresh new start. In reality, each ad is like a job on your resume at Facebook.

After so many times getting fired, it will be a lot harder to get a job right? The same goes for running Facebook ads. If you’ve had too many rejections it will damage your online reputation with Facebook. Too many ads rejected leads to an “ad account disabled facebook” problem.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

When choosing a payment method, make sure:

➡ Your bank hasn’t rejected too many charges from Facebook ads
➡ That your payment method wasn’t used in another disabled ad account on Facebook
➡ Ensure you’ve contacted your bank ahead of time to whitelist Facebook

Follow these best practices to avoid future payment issues:

The best practices I would suggest for payment method issues – and there is a current bug at Facebook right now for payment methods – is to separate your brands with a new credit card or other form of payment.

Proactively check funds on your card to make sure there are sufficient funds on it, especially towards your monthly bill date. Facebook automatically charges you whenever you reach your payment threshold. Meta charges you again on your monthly bill date for any leftover costs.
Some credit cards have limits for the maximum amount that can be charged in a single transaction. If you have a limit on your credit card, you can decrease your payment threshold to match this amount.
Add a backup payment method on your account.
Check the expiration dates on your credit or debit cards to make sure they aren’t expiring for your future charges.

Think about it like this: if you advertise on behalf of 5 different companies, and you are using the same credit card, then that card gets blacklisted, you’ve now shit the bed for every client. Versus spreading out the brands you work with over different payment methods – it’s a bit safer to avoid an “ad account disabled facebook” dilemma.

Ad Account Disabled Facebook: Make an ad account active

When you have a situation where your ad account on Facebook is disabled, you want to look at it systemically: how many ads have been rejected in the past 30 to 90 days?

That may not help if you were shut down due to a series of smaller violations not told to you that added up to a Facebook ban. But it won’t hurt.

Look at your most recent ads and try to see it from the perspective of protecting the Facebook platform from bad actors. Anything come to mind when looking at your ads? Any ads seem more likely to lead to your ad account disabled, facebook still staying silent?

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Ad Account Disabled Facebook:Violating Content

Would it sound crazy if I told you Facebook doesn’t know the entirety of violating content? I’ve actually had engineers at Facebook ask me for help determining why the automations they helped create shut down funnels.

It’s all about how you look at it. If you’re using machine logic, it makes perfect sense why you were shut down: there are specific bot routines to establish patterns that are done.

If you’re human, it’s a little more challenging. But working with an expert in facebook ad policies can help if you’re in a “ad account disabled facebook” quagmire.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Need more help?

What many ad agencies do, praying for a Hail Mary is contact Facebook Ad Support. This can be very problematic because access to Facebook ad support really differs depending on which state (in America) you’re in. And which country outside the USA.

It may shock you but Facebook has different design layouts both for the Newsfeed and for the ad tools like Facebook Business Manager. Facebook likes to AB test their layouts across various demographics across the world. Well – with these different designs also comes a different access to Facebook Ad Support.

The portal to access Facebook Ad Support will look different to someone in let’s say Spain or Britain than it will look to someone in Asia, or in America. Leading to a bit more complexity when trying to reach a human to solve an “ad account disabled facebook” problem.

Another issue that arrises with Facebook Ad Support is their incompetence. They will often tell you things that will get you completely banned a lot faster because they have never run any ads for real money with rent, bills and clients on the line.

How can you get real help for ad accounts disabled on Facebook?

How Do I Recover My Disabled Facebook Ads Account?

The big lie is that there are actually people out there that can recover a disabled ad account. The amount of spammers I’ve seen offer this is insane – and I’ve worked deep at Facebook.

Let’s just accept the premise here that there is no way to recover a disabled ad account on Facebook unless you are within 48 hours of it being shut down and have contacted me. I am an expert on making appeals with Facebook, if you still have a chance.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a year reading Facebook’s Ad Policies you’d still be at risk of a shut down simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about. This leads you you googling “ad account disabled facebook” when Facebook is silent on wh

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Policy – How To Avoid Facebook Bans With Meta

Having trouble figuring out Facebook ad policy? Want to get clear on what to do to make sure Facebook doesn’t shut you down?

You’re in the right place. If you’ve ever had your Facebook ad account restricted, it’s a huge blow to your source of income when ads get rejected full stop. Unlike other blogs or websites that just guess about Facebook – I’ve worked at Meta in ads and will guide you to a solution.

My last blog provided you guidance with restricted ad accounts too. Right now, I’ll help you get a better grasp on facebook ad policy and provide a few pro tips on the automations that drop the ban hammer to ensure your Facebook ads stay active.

Facebook Ad Policy Overview

Simply said, Facebook’s audience is huge, it’s global. And with the size of this audience being literally the entire Earth, Meta has engineered their automations to enforce the Facebook ad policy from broad strokes. Advertisers can get banned easily – but why can also be a mystery.

The reason why is the scale of support doesn’t match the size of the audience so Facebook employs bots to make human decisions. Keep in mind, ad policies aren’t the only thing Facebook enforces. The Community Standards govern regular use of Facebook for non-advertisers. 2.5 billion daily active users is a lot to scan for.

Given that Meta or Facebook’s bandwidth is strained, from layoffs, reduced staff, their reliance on automations has only increased over the years. How often do you daydream looking out the window, and imagine the world the eyes of a machine? Probably not that often unless you’re in the super hot field of AI right now.

If you don’t know how to think like the automations who are scanning and shutting ad agencies down left and right, you’re going to be a little lost diagnosing why your Facebook ads are rejected or Facebook Business Manager is disabled. (Also peep the Facebook Ad Policies Checklist)

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook Ad Policy: Additional policies that may apply to your ad

JRR Tolkien has the timeless line, “One ring to rule them all,” and so many ad agencies take this approach when attempting to figure out why they were banned.

Facebook’s automations that enforce Facebook ad policy are custom tailored differently per industry. Or there are subroutines for how they employ flags based on the type of business you run.

If you’re running political or real estate ads you’ll be under higher scrutiny because those belong to the special ad categories. But, that’s only an obvious one. Running weightloss ads, or how-to-start a business online ads come with their own degree of risk too.

All because of the nuances for how Meta’s automations enforce Facebook ad policy for those industries. And unfortunately for you, Facebook isn’t transparent about what this looks like in real life, beyond their hypothetical Blueprint courses. (Check out my article Facebook ad account disabled next steps).

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Policy: The ad review process

When you submit an ad for review, one of the 1st steps the automations do for facebook ad policies is to examine your track record. While you may think the bots look at just your ad copy and creative, they actually look deeper.

The bots want to make sure you don’t have a history of Circumventing Systems, or countless ad rejections. The ad review could also be rephrased as an “ad account resume check.”

Navigating Facebook’s Advertising Policies as a Business is a good read too to add context and clarity.

What to do if your ad is rejected or if your business asset is restricted

The best thing you can do to not get on the bad side of facebook ad policy is to review the ad copy first. Does it sound crazy? I know you’re thinking, “Well it sounded good to me.” But don’t think like yourself, think like an old man scared of the world who mistrusts ads.

Then, check out the claims you’ve made after kicking the pain points. Are they huge promises? Have you called out a specific group of people too personally? These are the type of questions you want to start asking looking at your ads.

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown and wanted a path forward but Facebook stayed silent on what exactly triggered the ban you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Unacceptable content

Facebook ad policy concerning unacceptable content covers these topics:

Illegal Products and Services
Misinformation
Vaccine Discouragement
Discriminatory Practices
Inflammatory Content
Militarized Social Movements and Violence-Inducing Conspiracy Networks

Now, unless you are Qanon conspiracy guy the last category will not apply to you. Don’t storm the capital k?

The most common flags you’re going to see among this list is Illegal Products and Services and Discriminatory Practices.

Discriminatory practices are anything Facebook or watch groups interpret as unfairly excluding a certain demographic from your targeting base. It was this in fact that established the special ad category back in 2019 because real estate ads wanted to target only rich people.

Given that targeting parameters for zipcode and income were taken away, what you really have to worry about here is this flag’s connection to the Personal Attribute policy. That’s when you speak too specifically about one smaller group of people.

Illegal Products and Services is such a wide berth open to any interpretation Facebook wants to have. Just check out the massive (ironically speaking) amount of info they provide:

If you are selling alcohol to minors because of bad targeting, or not age-gating Pages you’d get this flag.

Or if you have a typo and Facebook misreads ad copy and sees the word “drug” or “gun” somewhere.

Filter your ad copy through that and you’ll have a better chance avoiding the ban hammer.
(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Facebook Ad Policy Deceptive content

Facebook ad policy deceptive content: is the driver of probably over 80% of all flags and shutdowns on Facebook. It covers these topics:

Unacceptable Business Practices
Cheating and Deceitful Practices
Unrealistic Outcomes
Circumventing Systems
Prohibited Financial Products and Services
Spyware or Malware
Nonexistent Functionality

And out of these potential flags, the number 1 most frequently used flag is the Unacceptable Business Practices flag. Followed by Unrealistic Outcomes, then Circumventing Systems. And lastly, the Nonexistent Functionality flag.

Sure, the other flags you can get hit with too, but out of hundreds of thousands of advertisers I’ve worked with over the years, both working at Facebook and in my own practice, these are the top 4 flags I’ve seen that’s what I’ve seen for deceptive content.

For unacceptable business practices – really this flag is used a lot when your ads sound spammy. Making gigantic promises that don’t sound realistic (that piggy backs onto unrealistic outcomes flag).

Make sure your claims seem reasonable to an audience of skeptics – because that’s what the bots are.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy Dangerous content

I’ve seen more honest mistakes for this flag than many others. Facebook ad policy dangerous content covers:

Unsafe Substances
Weapons
Ammunition or Explosives
Tobacco and Related Products

This will often get you tripped up if Facebook’s automations misread your ad copy and mistake an idiom for an actual flag.

Or let’s say you are running ads for a sporting goods store that sells both compliant products and noncompliant products (hunting hat but also guns and knives). It helps to be fully aware of the way Facebook perceives your ads to grok what it could be mistaking as a knife or gun or cigs.

How to avoid Facebook ad policy bans: Make sure your website doesn’t sell prohibited content and doesn’t allude to weapons.

And read my break down of Common Facebook Ad Policy Violations [Explained]

Facebook Ad Policy Objectionable content

Facebook ad policy objectionable content covers a lot of reasonable things you shouldn’t be running ads for. Despite the title, which sounds like an alt-right Christian conservative talking about banning books “objectionable content” covers quite a bit of common flags I’ve seen:

Adult Content

Adult content doesn’t just refer to Facebook not allowing porn, it also refers to too much cleavage in an with women in bikinis. Or any kind of over sexual-looking position of 2 people kissing or touching each other. Dating apps I’ve worked with have faced challenges here. You have to be careful not to come off too handsy.

Grammar and Profanity

You’ll see this flag for typos, wrong capitalization or punctuation and syntax errors. Yes, Facebook is a grammar nazi. The reason why is because clickbait farms use Google Translate to create entire ads rife with grammar errors.

How to avoid Facebook ad policy bans: Spell check your ad and funnel

This is the most common flag probably out of all of Facebook’s automated flags. Simply said, zoom out a bit with how graphic or specific your ad copy is about one specific group of people. Too many “you and yours.”

How to avoid Facebook ad policy bans: Use the 3rd person or 1st person point of view when writing ad copy.

Don’t want to memorize the entire catalogue of facebook ad policies but want to prevent Facebook bans? Schedule a free discovery call here.

This was only created because of the 2020 pandemic and mainly aimed at a few companies that sold hand sanitizer or face masks at like a $100 mark up. LogicPro – or a 3rd party seller – marked up their shitty $30 dollar webcams to $200 at one point.

How to avoid Facebook ad policy bans…TLDR: Don’t price gouge.

This is the same thing as Personal Attributes just specific to the weight loss industry.

How to avoid Facebook ad policy bans: Don’t use any of the banned words Facebook doesn’t allow for weight loss and Personal Attributes

Facebook Ad Policy Content-specific restrictions

If you’re running ads for an industry Facebook Ad Policy Content-specific restrictions would apply. Examples would include Alcohol, Adult Products or Services, Dating, Crypto, Prescription Drugs, or CBD.

Are you aware of the war against selling CBD in any funnel? It’s pretty rough out there. Don’t attempt to sell it on Facebook. Even some email marketing services ban you if you try to do email marketing for CBD.

There are so many different rabbit holes we could go down for selling alcohol, or dating or any kind of medical service or cosmetic surgery. These are a bit higher risk. I’ll give you some general tips but I don’t want to make this article super long. So, I’ll just give you some highlights.

How to avoid Facebook ad policy bans: Age-gate your Facebook Business Page in the settings if you are selling alcohol, to make sure minors can’t even see your Page. For dating services you have to be approved by submitting an application first.

Facebook Ad Policy Intellectual property infringement

Many ad agencies feel they can use major brand name’s logos, names, images and more on their Facebook ad. But unless you have an affiliate deal with said major brand, don’t do this.

How to avoid Facebook ad policy bans: Check your ad creative for major brand logos you may not realize are in the picture and remove them.

Social issue, electoral or political advertising

With the backlash of Cambridge Analytica‘s data scandal with Facebook, Meta is super focused on avoiding any future lawsuits. As a result, the scrutiny is on steroids when it comes to social issue ads in politics.

I usually don’t work with folks in these fields because it’s not a Facebook ad policy issue in as much as it is following election laws and local politics. The biggest risk for most advertisers, if you’re not running political ads, is getting mistaken for a social issue ad.

How to avoid Facebook ad policy bans: Look extra close at your call to action copy and make sure you don’t sound like you’re organizing a protest or a political event if you are not running social issue ads.

Facebook Ad Policy: Things You Should Know

Let me help you understand that right now, like over 90% of all decisions made for appeals and flags on Facebook are done with automations. So, feeling like it’s a personal attack when Facebook shuts you down is…incorrect.

Facebook is so automated the automations are automating the automations. Ultimately, it’s about understanding how these bots flag copy, creatives, websites and working preventatively rather than trying to recover a disabled ad account.

Another pro tip is to keep track of Facebook in the news and new ad policies that come out to stay abreast of new changes. Meta has been known to retroactively punish advertisers who have ads running that used to be compliant but aren’t with the new rules.

Facebook Ad Policies Learn More

The way I approach facebook ad policies is to look through a specific lens. You know how they have these criminal psychologists who study the brains of psychotic people to try to think like them and predict their crimes to hopefully stop them?

That’s basically the same thing as predicting how Facebook’s automations target specific ad policy violations. Everything can be represented and understood through numbers. And if you graph these numbers, patterns emerge.

Machines like people have habits and routines developed through machine learning and most ad agencies don’t grasp how this is represented in the patterns of Facebook’s automations.

If you study this you can start to get an inkling of why certain words, phrases or even perspectives are flagged more than others.

But there’s an easier way to handle this – focus on conversions but outsource your policy checks to an expert in facebook ad policies.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Account Restricted? Here’s How to Fix It

Is your facebook ad account restricted and you want to fix it?

If you had a punching bag with a picture of Facebook on it, I’m sure it would be hard to resist a few jabs, crosses and left hand hooks if your Facebook ad account has been restricted.

My last ad guide, Facebook Ad Not Approved provided the 3 Best Practices for Facebook Ads Checklist (policy-wise). It’s helped a lot of people saves time and energy when auditing their ads before going live.

“Facebook ad account restricted” – that’s a phrase that strikes fear and frustration into the hearts of ad agencies worldwide. If you’ve experienced the agony of being left in the dark, struggling to find answers and resolutions from Facebook, you’re not alone.

It’s a common tale of countless marketers who face the silent treatment when their ad accounts are restricted, with no clear path to recovery. But you’re in luck finding this blog because I’ve worked at Facebook for many years and I’m here to shine a light on the murky waters of ad account restrictions.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Account Restricted: Violating Content

There is a secret book of thousands of flags that Facebook will use to shut you down. Many of these flags are not even understood by the engineers at Facebook because they don’t run Facebook ads for profit, just testing.

If you asked Facebook some examples for violating content they refuse to tell you a damn thing:

“Ads must go through our ad review process and comply with our Advertising Standards. If we find that an advertiser runs ad content that severely or repeatedly violates our policies, we may apply advertising restrictions on their Business Account, ad account, Page or user account.”

As you can see, clearly Facebook has not said 1 single thing about what kind of copy they consider a violation of their ad policies. But no worries, I got you covered.

And don’t give up on the big FB yet – Facebook provides the highest return on investment of all paid channels for a majority of companies. More than 1 in 3 listed Facebook ads as their best performer in terms of ROI, ahead of Google Paid Search and Instagram (HubSpot)

Let’s talk about the misunderstandings the bots have when you attempt to navigate the hurdles of getting flagged before your facebook ad account’s restricted.

Facebook Ad Account Restricted: Evading enforcement

Let’s say you ran some ads, and got shut down and didn’t know what to do, so you ran some new ads instead. Facebook will automatically assume you are a spammer for doing this.

Just hear how Facebook phrases it: “Evading enforcement.” If you didn’t know any better you’d think Facebook was describing Dog the Bounty Hunter skip tracing a deadbeat dad in Florida evading paying child support.

With Meta, aka Facebook, it’s always assumed you are guilty first before innocent. If you keep that in mind, you’ll understand why we need to get super granular on your ad copy being compliant before ads go live. (Check out my article Facebook ad account disabled next steps).

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Account Restricted: Account authenticity

You ever wonder why so many people get locked out of their Facebook profiles? It’s because Facebook is trying to stop the hundreds of thousands of spammers in 3rd world countries from taking over Facebook.

This is a real threat – not an exaggerated one. I’ve run multiple Facebook Groups with many thousands of members and I’ll tell ya, we got floods of spammers trying to join every day from Bangladesh, Mumbai, the Phillippines and more.

Facebook’s official line is:

“Accountability and transparency into who is running an ad is critical to the integrity of our ads ecosystem, and we want to support authentic connections between people and businesses. If we find that an inauthentic user account set up an ad account, Page or Business Account to run ads, an advertiser may face advertising restrictions.”

But back to why people get locked out of their Facebook Profiles that create the Facebook Business Pages, Facebook Ad Accounts and Facebook Business Managers:

If you log in from a new place Facebook will assume you are not an authentic account and give you multiple security challenges.

Don’t blow this off and use an old email you don’t have access to for your Facebook Profile because that can literally crash your ad campaigns when you cannot respond to a security check Facebook sends you.

Navigating Facebook’s Advertising Policies as a Business is a good read too.

Facebook Advertising restrictions for unusual activity

Piggybacking off the last flag if your Profile authenticity is questioned, let’s talk about the danger of assumptions in the Facebook ecosphere.

If you try to log in to your Business Manager from new locations outside your normal zip codes – especially new countries – Facebook will assume you have been hacked.

This kind of assumption will tank your entire funnel. Because if Facebook labels you as a bad actor early on – not only are your ad accounts disabled, it’s likely you may be locked out of accessing even more features.

The solution is not a VPN. Those get flagged too. It’s to either add someone from your team that lives in the country you’re visiting, to your Page roles or Business Manager roles or both or to change your Personal Profile’s location for the city you live in.

Or just don’t fucking risk your entire funnel by being lazy and not paying attention to where you are when you log in to Facebook, and Facebook’s ad and business tools.

Like, be mindful. If you don’t have to, don’t log into Facebook’s business suite when you’re traveling and if you have to – plan this out better ahead of time, knowing the risk of getting shut down and doing preventative tasks to avoid this happening.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Or you can just get access to me and get my best practices. Imagine having access to someone who has firsthand knowledge of the inner workings of Facebook’s automation systems and their impact on advertisers’ accounts.

As a result of my unique experience collaborating directly with Facebook’s engineers, I offer a level of expertise that surpasses any other professional in the field who are just guessing at why you’re in Facebook jail.

Let me leverage my combined tech and advertising background to help your ad agency overcome the hurdles of restricted Facebook ad accounts and achieve exceptional results.Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Your ads have been rejected for policy violations

One of the challenges you face is that Facebook won’t tell you about the near-misses before a ban. What do I mean? Well…

Facebook keeps track, like a rude roommate, of every minor infraction that you’ve made. You may not realize this but there are many flags that don’t shut you down.

They just get you on the Facebook bot radar as a potential bad actor.

That’s why it’s super key to make sure your Facebook ads are fully compliant, not just barely getting approved. Because these minor flags will add up, and Facebook won’t tell you you’re about to get shut down because of them.

Now, let’s talk about things that lead up to a total Facebook ban hammer dropping.

Your ad account was banned for too many rejected ads

Ever been arrested? It goes on your record. Facebook keeps a similar record and every rejected Facebook ad is like getting arrested. Even if you’re not convicted, the arrest is on your record.

Some of my clients before working with me, actually thought Facebook doesn’t track as much as it does but, consider running ads a mini-criminal-background check every time you hit submit.

Facebook’s bots keep track of every rejected ad. They automatically cross reference this database when you submit a new ad for review. If you cross a ratio of more rejected than approved ads, you’ll get banned. So, keep an eye on that ratio to avoid a band.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook account has been restricted from advertising for security reasons

Banks run the country and are bailed out despite many American’s abject hatred of socialism lol. Well, banks can fuck up your advertising on Facebook too. Let me tell you why.

If Facebook gets the idea you are trying to run ads and not pay for them like teenagers trying to steal beer from a gas station.

Here’s the hidden truth:Banks have automations just like Facebook does for financial security. Obviously not the same type of automation, and of course lacking all machine learning. BUT:

You may have told your bank that Facebook ad charges were cool, but unless you have alerts on your phone set up, there is still a high chance your bank will block Facebook ad charges and not tell you.

When that happens, Facebook assumes you are a sneaky teen in a gas station trying to steal some shit, and assumes you are trying to cut and run.

So don’t just double check, triple check your bank and make sure you have alerts on your phone set up as well as checking your online banking account for pending charges. This will save you a huge headache.

If you’re like Sean Schmitt, Executive Manager of Marketing & Technology for Stewart J. Guss, Attorney at Law, you don’t want to waste time trying to figure out Facebook’s automations:

“With his invaluable insight to the inner workings of Facebook and its flagging systems, & expert knowledge of Facebook ad policies, Trevor really helped our team connect the dots and refine our process and get our ad account back in good standing with Facebook.”

Click here, to schedule a discovery call.

You have too much negative feedback on your ads

Your competitors can fuck you up using the self-reporting feedback tools and hide all your ads. Facebook’s bots will then assume Facebook users hate your brand and shut down your ads.

At the same time, if you have an ad with low quality content or use bad targeting (like targeting 20 year olds with old man denture ads) Facebook users can put you in the dog house too.

Make sure you split test your ads on multiple audiences and block competitors from seeing your ads when possible. 74% of people who earn over $75k per year use Facebook (Sprout Social)

Advertising restrictions for policy violations

There’s a number of ad restrictions you can get that aren’t a total shut down. Sometimes Facebook will just limit a few features like the ability to post on your Facebook Page or use videos if they feel you are abusing these features.

Really, the list is endless for why you could have gotten shut down but it isn’t impossible to figure out. You just may have to hire an expert that knows the playing field to avoid being blind sighted by another facebook ad account restriction.

Facebook ad account restricted – what does it mean?

If your ad account is restricted it means a few things:

‣ You can’t run any Facebook ads
‣ You have a black mark on your Business Manager
‣ Your ability to run future ads is threatened
‣ You must do an equal amount of positive actions to undo this
‣ You may need to relaunch in a new Business Manager

How did I get myself restricted from advertising on Facebook?

That’s the million dollar question right? How did I get myself restricted on Facebook? It could be a number of things. For one, you simply could’ve just had too many rejected ads.

Remember when I made the analogy between getting arrested and having ads rejected? If you have 0 convictions but 20 arrests and then apply for a job with the State, how do you think HR will treat you compared to a candidate without any arrests?

Facebook is the same way. Also, you could have been restricted because of a special ad category issue, or a major violation such as denying covid is real.

There are industry-specific violations for gambling ads, political ads, real estate ads, and if you’re trying to run CBD, forex or crypto ads (don’t).

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

Why is my Facebook advertising account restricted?

Sometimes you’ve simply said one word in the wrong context. Keep in mind that Facebook will assume you are guilty first not innocent.

I see a lot of folks shut down for Personal Attributes flags (check out my Personal Attributes Guide here).

A TLDR answer to this question is: You’ve done something that the Facebook automations do not like or have misinterpreted. You’ll want to try to audit your funnel and correct these errors with compliant copy.

How can I tell if my account was restricted?

In a perfect world, Facebook would email you right away saying, “Your account was disabled at this date and time because of XYZ.” But, that’s not the world we live in right?

In your Business Manager you should see a list of your ad accounts in the Business Manager settings and next to the list of ad accounts, you’ll see a sign that says it’s disabled.

Your Business Manager may show you this in your notifications too. But, if you can’t run ads from your ad account, that’s a pretty big tell your account was restricted.

What do I do if my Facebook account is restricted from advertising?

The first thing you should do if your Facebook ad account is restricted from advertising is to stop everything you’re doing and look at the state of each ad asset:

‣ Business Manager
‣ Facebook Business Page
‣ Ad Accounts (besides the restricted one)

It’s possible to relaunch in a new ad account as long as your new ads don’t have the same flags as the old ad account that was banned. The first thing you need to do is establish the integrity of all of your ad assets before taking any new actions.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

To troubleshoot your restricted account:

This is a conversation with machines – whether you realize it or not- you are troubleshooting the decision a machine made. You’ll need to think like a machine does to be successful.

I know you’re like, “I wasn’t expecting some Ex Machina sheeeit!” Welp. What can I say? AI is huge and it’s why you were shut down on Facebook.

Given that you are a human, reviewing machine decisions, you’ll want to be super analytical, reviewing every single component of your funnel.

I’d start with the last 5 Facebook ads you’ve run.

Start there, and audit your entire funnel and look for chances to judge yourself robotically. Imagine you were an AI designed to shut down Facebook ad accounts and see what you find.

Don’t know how to talk bot language? I’m always here to help just book a discovery call as this is my zone of genius when it comes to Facebook ad policy bots.

How to appeal advertising restrictions

I’ll give you a solid pro tip here: appeals hinge on 2 factors to be approved:

1. Your funnel must be compliant before appealing
2. The time window has to be correct

If you have the same damn flags that got you on the radar with Facebook’s bots and you appeal – I mean that’s like running over your boss’s dog then asking him for a promotion.

You need to audit and clean your funnel first before appealing – otherwise what evidence are you giving Facebook that you should be reactivated?

Once you get back up and running make sure to include power words in your ads. Here are 5 power words to get higher response from your ads: You, Free, Because, Instantly, New (AdEspresso). Back to appealing:

TIME is super important. You have approximently 48 hours to appeal. Outside that window, ad account recovery is nearly impossible – although I have a few other options for you if you are stuck.

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. (In a rush? Skip the line with prepaid funnel audits with VIP Access).

What are the other reasons for Facebook ad account restriction?

While it is highly unlikely it could be a glitch that got you on Facebook’s bad list. But not the glitch you think – where many advertisers think Facebook just mistakenly flagged them.

It’s possible you could have 0 ad account flags, but your payment method got flagged because of the bank rejected Facebook ad charges too many times.

So, maybe your bank is cool now, but the damage has been done and your credit card is blacklisted. That could lead to a disabled facebook ad account. Also, there is currently a bug in the payment methods tool.

And also your ads could be fine, your CC could be fine, but your website is not compliant. Your website is yours, but if it’s connected to Facebook ads, you’ll have some scrutiny. For more info read How to Fix NonFunctional Landing Pages

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Why does Facebook restrict ad accounts without notice?

Here’s the reality behind the scenes: When I was working at Facebook I saw tons of things that were awful that Facebook users posted, or ran ads about.

You have no idea how much content is on Facebook that is just horrible, because Facebook takes it down before you see it. From terrorists, to abductions, to the worst kind of slurs and hate speech – and not some butthurt BS but threats of violence.
I say that to say this: Facebook has a better safe than sorry approach. This doesn’t work well at scale at 2.5 billion daily users but it works – somewhat.

Facebook will disable your ad account if you give the bots the wrong impression and can be typecast as a bad actor on some level. So, reputation management digitally and robotically is super key to keeping your ads live on Facebook.

Final thoughts: how to prevent Facebook’s ad account restrictions?

The best way to recover disabled facebook ad accounts is a preventative measure: frequently audit your Facebook ads before they go live.

Ensure they are compliant and make sure that’s as important as your conversion metrics. Stay up to date with new changes Facebook makes to their ad policies.

facebook ad account restricted: Learn More

The say every good business owner understands the value of delegation and doesn’t wear all the hats. If you’re a good business owner, instead of doing it all, you delegate what you’re not so great at so you can focus on scaling what you are great at.

Let me help you do that and get back to focusing on what you’re great at.

If you’re blindly trusting social media marketing agencies who know how to make ads convert but not the inner workings of Facebook ad policies, you’re selling yourself short and it’s a risky proposition.

Want to eliminate risk and have a 100% guarantee your Facebook ads are compliant before going live? Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Not Approved? How to Get Your Facebook Ad Approved

Why was my Facebook ad not approved?

There are many reasons why Facebook rejects an ad, including: Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …). Making sensational claims, using click-bait, or promoting misinformation. Facebook relies on automations which don’t read human context.

As someone who has worked at Facebook I can share insights to guide you to a better solution than banging your head against the wall when Facebook goes silent after ads are rejected.

My last blog, Cracking the Code: Understanding Facebook Ads Policy provided the popular Facebook Ads Dos and Don’ts guide.

But in this article, I’ll share why Facebook ads are not approved, what the process is behind these Facebook ad rejections, how long it takes and share what to do if your Facebook ad is not approved and how to fix it.

3 Best Practices for FB Ads infographic

How long does Facebook’s ad review process take?

When I worked in advertising at Facebook, we had a policy that still holds true today – new Facebook ads submitted for review take up to 24 hours.

That means it could take a full day before you get the yay or nay from Facebook’s automations.

If it takes longer than that, you should reach out to Facebook ad support for assistance. BUT beware of false information.

Even established brands like Hubspot get it wrong in their outdated article about the Facebook ad review process when they say:

Ads are manually reviewed, so if more people are submitting ads for review, there can be a longer wait time. Expect to wait longer during holiday seasons.

This is only partially correct. Yes, during the holidays your ads will expect delays as that is the biggest advertising time of the year, but your ads are not manually reviewed.

This rarely happens. Facebook’s automations do 95% of the ad review process and Meta has created new automations to police the old automations. The Matrix yo. We almost here.

Typically, if you’ve got a good history of Facebook ad approvals, and are established, your ads will get approved faster than a new ad account with a blank history.

Also, read a Facebook Ad Policies Checklist.

Why was my Facebook ad not approved?

Tell me if I’m wrong: you don’t give a damn about this dumb little pop up what you want to know is WHY your Facebook ad was rejected. #amiright?

There are countless reasons why Meta | Facebook rejects an ad, including:

Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …).
Making sensational claims, using click-bait, or promoting misinformation.
Ads not following Facebook’s advertising guidelines, such as branding requirements and text restrictions.
Disruptive or low quality content that negatively impacts a Facebook user’s experience

Oh and if you’re not running video ads, you’re missing out. 500 million people watch videos daily on Facebook.

Be careful about the sources you trust when it comes to facebook ad policies. Hubspot gets their information wrong again here about why Facebook ads are not approved:

The lies!!! Well, to be fair, maybe not lies, but definitely bad info for advertisers here. WE ALL KNOW FACEBOOK DOESN’T SAY SHIT ABOUT WHY YOUR AD WAS REJECTED!

It’s about scale. Facebook or Meta now, is too huge to care about telling advertisers specific reasons why their ads were rejected. Engineers at Facebook have even asked me for advice on how and why their automations flag ads.

The TLDR of it is the Account Quality Page uses identical algorithms to the Page Insights – which has always been buggy, and never accurately reflected ad account metrics or page metrics.

(Check out my article Facebook ad account disabled next steps).

So, for Hubspot to say, essentially, “There there, no worries, Facebook will solve it all and everything will be explained in the Account Quality Page,” is straight bullshit.

You have to look deeper at the specific ad policies your ad triggered review for and how that relates to your industry for industry-specific facebook ad policies flags.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

3 Common Reasons for Rejected Facebook Ads

1. Personal Attributes

2. Sounding like an MLM

I know I know you’re saying,”But I’m not an MLM Trevor, this is just crazy!” It’s really easy to get false-flagged as an MLM. It’s super common.

Usually, if your ad copy has a giant promise, combined with a specific period of time, this can get you flagged as a pyramid scheme. So be aware of that and do your best to sound realistic.

It’s that time again – let’s debunk another piece of false information:

This is an old ass policy that no longer exists. The text-to-image ratio used to be that you don’t want over 20% of the image covered in text in a Facebook ad. You’d even get ads rejected for this.

But, that is no longer a real facebook ad policy. You may get your distribution slightly suppressed if you have too much text on your image. But, it is no longer a big enough flag to outright reject your entire ad. #liveandlearn

3. Sounding Spammy

I know, this sounds super generic but it’s true – if your ad’s tone is too salesy you’ll endanger its chance of survival in the Facebook ad auction.

Be aware of what is already performing well on Facebook – and that some ads that are super click bait-y may still be on your newsfeed. But that doesn’t mean they are greenlit by Facebook’s automations.

It only means that for now their facebook ads are live. Just because you see a super spammy ad doesn’t mean you can create one as well – that’s false logic.

You’ll want to avoid sounding too spammy. Try to be skeptical of your own ads and look at them through the eyes of a machine whose only goal is to destroy your momentum if it thinks you sound spammy.

Then, tone down some of your ad copy, how hard you kick the pain points and how big you make your promises for results – until you get to the middle ground of having engaging copy that is also compliant with Facebook’s ad policies.

3 Best Practices for Facebook Ads

1. Review the Facebook ad policies at the same time as sales

This will help reduce the Facebook ad rejection surprise, if you keep facebook ad policies in mind while creating your sales strategy. Also, don’t give up on Facebook. Facebook is still the second most-widely used online platform, behind only YouTube. (TikTok may eclipse this – we’ll see).

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

2. Make sure your entire funnel is compliant

Facebook doesn’t just review your Facebook ad, they also look at your Facebook Business Page (your digital storefront), and your lander. You don’t want to leave ad copy that breaks policy on your LP and only make your ad itself compliant.

The whole funnel needs too follow Facebook ad policies.

3. Audit your ads before appealing

One of the dumbest mistakes even veteran ad agencies make is to resubmit a rejected Facebook ad right after it’s disapproved.

That hurts your score on the back end for your ad account. Many people do this based on the false logic that “Facebook has made a mistake.” Statistically, most of the time it’s the advertiser who made a mistake.

I can say this because I’ve worked with over 100,000 advertisers both when I worked at Facebook and in my own private practice for Facebook ad policy consulting.

TLDR: assume you are in the wrong, and find out why before submitting an ad again after a Facebook ad is disapproved.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

How to appeal Facebook ad disapprovals

It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:

Requesting review does not send your ad to a human. It merely gives your ad’s rejection case to another machine who then says, “Oh, the 1st machine was right,” – 2nd machine.

The entire line of thinking here is wrong.

I think it stems from the urge to become a victim and feel helpless, instead of using logic and critical thinking to discover why your ad is under fire.

Here’s a controversial idea: You don’t need to appeal shit! If you discover why your ad was rejected and have 100% confidence you know why, then sure, change the ad then appeal it.

But, IMO, it’s better to create a new ad without the flags of the old ad and submit that.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

How to prevent or fix a Facebook ad disapproval

Establishing a baseline for what is allowed on Facebook and what is not allowed is vital. But, this can be one of the most challenging tasks you face.

If you recall what I mentioned earlier, about taking responsibility early on, instead of playing the victim, when it comes to Facebook ads not approved and not automatically assuming Facebook is wrong – it’s time to flip that on its head.

What do I mean? Well, Facebook’s automations can mistakenly approve ads that should be rejected. They are machines after all and machines break.

So, it’s possible that you have ads that were approved, but shouldn’t have been. Keep that in mind, when examining the ads you’ve run.

The best way to prevent your ads from being disapproved is to audit your funnel on a regular basis for compliance.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

What to do for repeated or large volumes of Facebook ad disapprovals

What to do if your Facebook advertising account is disabled

The first thing you want to do when you have a disabled facebook ad account is NOTHING. I know, sounds weird but let me explain.

Often advertisers will get themselves in worse trouble by trying to act too quickly. They appeal a disabled ad account without ever knowing why it was disabled.

This makes your facebook ad appeal weak af. If you can’t communicate to Facebook ad support why your ad account was disabled and that you’ve learned from it then, your chances of getting it reactivated are zilch.

If your Facebook ad account is disabled then the 1st thing you need to do is pause. Don’t take any actions. Then look at your funnel. Find the biggest flag that could have shut you down and evaluate the state of your ad assets:

‣ Business Manager
‣ Ad Account
‣ Facebook Page
‣ Personal Profile
‣ Ad History

Then after, you can make the best decision to get your ads live again. Need more help? Just schedule a discovery call with me – Facebook ad policy is my zone of genius.

Edit or create a new ad

Request another review of your ad

How to Get a Facebook Ad Approved

How to submit a review after Facebook Ads are rejected

Learn More

New Solution to Facebook Ad Policy Violations

Facebook Ads Policy – How to Safeguard Your Account

Facebook Ads Policy can seem hard to understand if you’re dealing with ad account restrictions – but no worries, I’ve worked at Meta and will guide you through it!

Been googling facebook ads policy to find out why you’ve been shut down on Facebook or how to prevent it?

Meta ads policy has a lot of changes recently that are throwing ad agencies for a loop!

With new markets opening up for Meta Quest, Voicebox AI Speech Generation and the Creator Monetization Program (which I worked on at Facebook)

– You may have run afoul of the new Facebook ad policies –

If you didn’t miss out on my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ads Policy Overview:

If you’re looking for guidance on Facebook ads policy you’re in the right place. With the massive layoffs Facebook has done since Nov 2022, Meta is relying on automations more heavily than ever before.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong about Facebook Ads Policy.

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ads Policy Checklist

Facebook Ad Checklist

2. Meta advertising policy principles

I think where a lot of folks go wrong is not understanding what Facebook’s goal is, and the internal philosophy behind ad flagging decisions when it comes to Facebook Ads Policy.

The human point of view, from the policy makers who told engineers I worked with, how to frame the automation’s machine logic for flagging.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also advertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep users on their website as long as possible. Anyone who gets in the way of that will get punished with bans for breaking Facebook Ads Policy.

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance.

(Check out my article Facebook ad account disabled next steps).

3. The ad review process

Facebook’s official policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours, deciding if it breaks Facebook Ads Policy.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ducks aren’t in a row.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

4. What to do if your ad is rejected or if your business asset is restricted

Here is where the shit starts to hit the fan: Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s the fucked up part about that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags that break Facebook Ads Policy.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Community standards

Another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about terrorism obviously against Facebook Ads Policy.

Or don’t talk about how cocaine is a helluva drug. Even if…

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too.

So, be aware of that.

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers.

Unacceptable content

Deceptive content

Dangerous content

Objectionable content

Content-specific restrictions

Intellectual property infringement

Facebook says:

“Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.”

Where I see this pop up the most is ad agencies that name drop major brand names in ads without a licensing agreement established to use that brand asset.

But let’s face it: unless your Facebook Business Page is the official brand page of the brand or celebrity you’re name dropping, Facebook is going to assume you are not legit.

Proving you are will be a hassle – if you can even do this – so, my best tip here is make sure you refer to the topic and audience and the problem you’re solving rather than alluding you are BFF with Kim Kardashian.

Social issue, electoral or political advertising

Things you should know

Facebook’s bottom line is that they hold you 100% responsible for following their facebook ad policies even if Meta doesn’t communicate ohhhhhh about 10,000 ad policies you are expected to follow.

But aren’t told about.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Understanding Facebook’s Advertising Standards

You have to keep in mind Facebook still operates like a startup despite being founded in 2004. As a result, the automations are imperfect in how they flag you for violating Facebook advertising standards.

Sometimes you’ll get a false baseline where an ad that should have been rejected was accidentally approved. Now, you’re thinking because that ad was approved you can duplicate it.

Then later, everything shuts down out of nowhere when the bots rescan your funnel.
That’s why having someone on deck who knows Facebook ad policy at a high level is crucial to your success. Otherwise you won’t know where the little hidden time bombs are in your ad copy, creative or privacy policy.

Common points of confusion

Facebook | Meta suggests these are the top flags people get running ads on Facebook:

I’ve worked with thousands of advertisers – SMBs to celebrities and I’ll share what the common points of confusion are from my experience. Both working at Facebook, and in my own private practice:

Assuming a human being is making the decisions to flag you or approve you

That’s a mistake. Facebook is 89% automated for every decision to approve or reject an ad. Maybe even 95% automated after 40K got laid off in 3 successive waves starting November 2022.

(Read my article about what it’s like getting laid off at Facebook here)

Resubmitting a rejected Facebook ad without finding the flag first

That’s one of the most common areas of confusion I’ve seen. People get an ad rejected, and assume Facebook made a mistake and don’t spend 30 seconds looking at the ad and just resubmit the same ad that has the same flag you were just shut down for in it!

It’s a better strategy to audit your ad for flags, remove them and then resubmit.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Enforcement of Facebook Ads Policy

Facebook Ads Policy: What is reviewed

Facebook’s review process includes specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Contrary to what a lot of ad agencies think, the lander is included in the scans, not just the Facebook ad

Facebook Ads Policy: Business asset review

#image_title

Facebook Ads Policy: Outcome of review

Going back to Terminator’s Rise of the Machines – often the entire conversation on whether to let you run ads or not, is a conversation between 3 different neural networks.

Rarely are humans involved unless you understand how to get the right person to look at your ads at Facebook.

Facebook Ads Policy: Re-review of ads

Even if you got an ad approved – unless you are an expert at Facebook ad policy – you won’t know for certain if it is actually following Facebook’s ad policies.

Like I mentioned earlier, you can get re-scanned later for an ad that was approved, then later rejected.

As the article I wrote for Social Media Examiner discusses, you should screenshot rejected ads, then delete them. Or Facebook can and will re-open them later, and punish you a second time for an already rejected ad.

Facebook Ads Policy: Create a new ad or edit your ad

What I usually suggest when facing a rejected FB ad, is audit it first, determine why it was flagged, and replace the offending copy with approved ad copy.

And duplicate the ad with the corrected copy before submitting. That’s safer than resubmitting the same ad even with the correct changes.

Facebook Ads Policy: Request another review

I think this is used very ignorantly – most advertisers literally just mash buttons, impatient for ads to get live again, they use up vital chances to appeal a disabled ad account or rejected Facebook ad.

You should only request a review after you are speaking with someone at Facebook.

Additional policies that may apply to your ad

Facebook: Ads that run on Facebook must follow Facebook’s Community Standards which apply to all content on Facebook.
Instagram: Ads that run on Instagram must follow Instagram’s Community Guidelines which apply to all content on Instagram.
Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogs to upload products for use in Commerce surfaces, which are subject to our Commerce Policies.
Pages and Events: Advertisers may promote Pages or Events, which are subject to the applicable Pages, Groups and Events policies.
Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
Branded content: Ads may include branded content, which are subject to our Branded Content Policies.

Your website

Ad content

It’s good to have a basic checklist for your ads. Like something to review before you create ads, or after you are about to submit for review.

Ensure your ads:

Include improper grammar or punctuation.
Don’t include sexual content, nudity or allusions to sexual activity.
Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
Don’t discriminate or promote discrimination.
Do not promote misleading or deceptive practices or products in any capacity.
Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
Avoid making potentially misleading claims or set unrealistic expectations.
Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Prohibited products in ads

Facebook doesn’t allow you to:

Promote the sale or use of adult products/services.
Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Learn more

I hope you’ve found this article on how to navigate the Facebook ads policy strategically instead of just guessing helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Ads Policy Violation Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Circumventing Systems – A Complete Guide

Looking to solve the Facebook ban hammer flagging you for Circumventing Systems?

You may be surprised to learn that Circumventing Systems is a relatively new flag. I remember when it came out I was working in advertising at Facebook (now called Meta). It appeared only after 2019.

This flag was mainly intended to stop the clickbait farms from creating dummy accounts BUT unfortunately regular advertisers like yourself often get hit with it too.

My last blog provided you with a Facebook ad account restricted guide, and today, you’ll get answers Facebook isn’t giving on how to solve a Circumventing Systems flag.

Why listen to me? Well, I worked at Facebook in ads for a few years, before promoted to back end tech. After that, I was advanced to a Project Manager position for the creator monetization program (Stars on Reels etc).

So, suffice to say:

Those other blogs you read are just guessing at the right answer.

My goal is to give advertisers a better roadmap than Facebook | Meta does, as FB will hang you out to dry with shutdowns but no explanations. I like to help folks, so I’ll help you today with Circumventing Systems.

(Also don’t miss out on the Facebook Ad Policies Checklist)

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Circumventing Systems Guide 2.0

Circumventing Systems: Malicious Software

Facebook wants you to create ads across the Facebook platform that encourage connections, increased engagement, that are also relevant, safe for users and from authentic accounts.

They don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent Facebook’s ad review process. This also applies to app download ads.

Seems like it’s pretty obvious but don’t try to run ads for apps that are really a computer virus. Or any kind of malware.

Now, there has been a known glitch where advertisers running app install ads get flagged for “discriminating practices” but usually, you can chat in to Facebook Ad Support and get your ads live again for this particular glitch.

(Also, a good roadmap is: What to Do After Violating Facebook’s Ad Policies)

Have you noticed that people are getting hacked left and right? I think a lot of 3rd world countries whose economy is already even worse than most place, have decided to use hacking like a 9-5 job. Malaysia, Bangladesh, Philippines and more are the source.

I mention this because if your site has been hacked but you don’t know this Facebook will flag you for Circumventing Systems – and assume you are guilty too.

If your website has been hacked, the hacker may be using a credit card skimmer, installing malware on end user devices, launching pop-up ads, redirecting users to other websites, and doing things with user data without the end user’s consent.

People who have been hacked, for some dumbass reason, think Facebook will solve this for them – even though Facebook didn’t hack them and is not a cybersecurity company. At the same time…

Facebook’s Help Center is a joke with outdated articles, bad info and wrong answers.

If you have been hacked don’t ask Facebook for help – you need to remove the malware from your computer, and from your root files in your website database – so hire a cybersecurity company for that.

Circumventing Systems

If Facebook deems your ad as deceptive, promising a value proposition that it does not meet then you may get hit with the Circumventing Systems flag.

Some of my clients who got hit with this before working with me were casinos. The reason is because casinos often deal with real money, their ads can come across as MLM-y.

Well, if the ad copy isn’t properly vetted for ad policy compliance beforehand that is.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns? Click here, to schedule a discovery call.

The unfair advantage piece mainly refers to when you artificially try to inflate your engagement numbers by getting people to organically try to like and share content.

Affiliates marketers often do shit like this, and sure, it can be effective if you don’t get caught and it doesn’t look too fake. But when you have folks with fake-looking Facebook profiles without a picture, you might as well be a clickbait farm as well. So, don’t do this stuff to avoid the Circumventing Systems flag.

You’re thinking, “How hard can it be to follow Facebook ad policies??”

Well, it can be harder than it sounds because a machine is the one deciding if your ad copy is compliant or banned. (Check out my article Facebook ad account disabled next steps).

Circumventing Systems

If your Facebook ads are deliberately trying to skirt the facebook ad policies and are obvious about it you’ll get hit with the Circumventing Systems flag.

Examples of this could include:

‣ Misspelling prohibited words or phrases to avoid ad disapproval
‣ Manipulating trademark terms in the ad text, domain, subdomain, or logo
‣ Misspelling a trademark names (Nike –> Niky) to avoid restrictions on the use of that trademark

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

What everyone (for the most part) knows about Circumventing Systems is that it’s a flag you get if you’re trying to get around Facebook’s policies. For example, creating a new ad account to run the same ads that already got shut down (stupid).

(You should be auditing your ads for policy strikes actively, learning from this, and not making new ads with the same fucking flags duh).

BUT Facebook doesn’t play fair either. Because, if the machines flagged you for innocent copy that perhaps has an idiom taken literally (“We’ll KILL competitors with this ad program!”) and you try to start again with a new Business Manager, if you aren’t doing this correctly, FB will flag you with Circumventing Systems.

Here’s what most people don’t know about Circumventing Systems: it’s a header flag. The automations often use this flag when they know something is wrong with your ads but either:

○ Aren’t sure what it is
○ Have additional flags they’re adding up
○ Flag you for a micro flag not a shut down flag

What this means for you:

The flag you’re told is Circumventing Systems but the real flag that got you shut down is entirely different. This makes is extremely difficult to pinpoint why you were really flagged.

Just know that even if you got the Circumventing Systems flag – it doesn’t mean that was the straw that broke the camel’s back.

Did you already get your Facebook ad account disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Spam Policies for Facebook Search

Let’s face it: the most clickbait sounding ad copy always sells the best. “Lose 50 pounds in 7 days” will get tons of clicks. BUT it will also get you shut down on Facebook.

The reason is that Facebook wants the ads to sound realistic. Meta does not like MLMs or a spam farm ads with ad copy like:

“1 Weird Trick to Reduce Belly Fat.”

Where this relates to Circumventing Systems is that because this is often used as a blanket header flag, you may get hit with it just for sounding spammy. NOT because you created new ad accounts to get around a shut down.

So, you want to find that sweet spot between high converting crazy promise ad copy and super compliant but dull Facebook ad copy. In between those 2 extremes you can get an ad with great CTR and ROI that doesn’t get you shut down.

Why Does a Facebook Ads Account Suspension Happen?

Usually you get banned because the automations have tracked a sequence of actions or behavior over a period of time and determined that you are a bad actor.

This can be either having too many ads rejected in a short amount of time or can be because you triggered a larger ban. Sometimes 1 or 2 banned words alone can get you completely shut down.

That’s why it’s important to keep track of your ad account health and ratio of approved vs disapproved ads.

And it’s vital to have a clear understanding of why you were shut down for each time you had an ad rejected or an ad account disabled – so you can prevent the same thing from happening again.

This really depends on your particular ad account history and the type of business that you run. Are you selling real estate or trying to do ads for crypto? Then you have a MUCH slimmer margin of error you’re allowed.

For most people, it is like a tracking system that awards negative points over a period of time. Just like when you get into a car accident your insurance rates go up.

The difference is there is 0 transparency with Facebook for why you have been shut down or how close you are to getting shut down from policy strikes you may not even know you are accumulating.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Or wanna skip the bullshit and just find out how close your ad account is to a shut down and prevent it? Schedule a Facebook discovery call with me now.

Next Cloaking is when an advertiser sends Facebook ads to one landing page that is compliant but then it directs to a landing page that isn’t.

Facebook hates this (and hates affiliate marketers because they are often the ones doing that). It is enough to get you straight up banned at the profile level.

Quick recap on Cloaking and what’s not allowed:

⦿ Redirection to non-compliant content
⦿ Using dynamic DNS to switch page or ad content
⦿ Manipulating site content
⦿ Using click trackers to redirect users to malicious sites
⦿ Disguising your lander in any way

2. Manipulating ad text

If you’re running Google PPC ads, text manipulation is whenever someone uses text from multiple languages or Unicode blocks in an effort to bypass the automated system checks run by Google.

But it also includes misspelling brand names, or celebrity names to get clicks by fooling Facebook users into thinking they are clicking on one company, brand, or celeb when it’s really your company.

NOTE: This includes misspelling curse words

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

3. Using Redirects and Frames

Want a complete ban level flag instantly? Try to direct Facebook users to a new URL after they clicked on the original URL. While it’s similar to cloaking, redirects mean something different:

You have a main domain and an addon domain. If you’re redirecting from a main domain to an add on domain Facebook’s machines will think you are cloaking a URL and throw that ban hammer down harder than Chris Hemsworth as Thor.

I would encourage you to not use ANY redirects as innocent as you think they are.

A good example is advertisers who use a bridge page before a sales page and the sales page is the display URL in the ad, but the bridge page is the actual destination.

Facebook will think you are spammer if they see this redirect, so don’t do it. For more info read How to Fix NonFunctional Landing Pages

4. Repeated policy violations

Can you teach an old dog new tricks? I sure hope so. Because marketers who run multiple ads with the same flags – especially after already being told an ad isn’t compliant if it’s rejected – run the risk of Facebook bans.

Consulting programs and courses that teach you how to start a business and run FB ads sometimes tell you to run like 100 ads at once when just starting because they know FB automations may miss a few that violate their ad policies.

But if you do this, Facebook will hit you with the Circumventing Systems flag. So, don’t be a fuck up like that. Learn the dang policies and don’t repeat past mistakes.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

How to Troubleshoot Circumventing Systems

Ah yes, what you’ve all been waiting for. How to f$^&ng fix the Circumventing Systems flag! Here is my best advice:

• Check to see how many ads you have had rejected in the past 60 days versus approved
• Make sure your website is safe from malware, run scans, hire a cybersecurity company
• Audit your marketing funnel for ad policy violations and find the exact reason you got flagged
• If you’re running app install ads make sure you aren’t using real money
• Look for ad copy that sounds like an MLM
• Make sure your ad copy sounds realistic to Facebook
• Don’t use evasive ad copy – ensure your spelling is correct
• Put a magnifying glass to your marketing and make it not sound spammy
• Take out all redirects from websites connected to your Facebook ads

Did you know your ads have to follow a 1000 more rules than you are actually told about?

Don’t miss out on an opportunity to never have to get flagged again by getting access to someone who has experience working at Facebook.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Policy Personal Attributes Made Easy

Looking for a solution to rejected Facebook ads because of the Facebook ad policy Personal Attributes flag?

One of the most common flags advertisers on Facebook get can often be confusing to figure out. Not every ad agency has the bandwidth to dig deep on this. And even more business owners don't even have the context to understand why Facebook shut downs happen.

My last blog provided you with a Facebook Ad Policies Checklist. And today, I'll explore exactly what the Personal Attributes flag is, why the automations target you, and best practices for saying Facebook ban free.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, "Please meet Trevor, my 'secret weapon' for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads."

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Policy Personal Attributes Guide

What are personal attributes?

Personal Attributes is a detail about someone that ad copy calls out. Personal Attributes consist of targeting 1 specific group of people, and singling them out, negatively or positively. These attributes can be height, weight, age, gender, financial status, sexual orientation, or belonging to a subgroup.

One of the biggest roadblocks advertisers face when getting hit with a Facebook shut down is not being told why it happened. The rules of advertising when it comes the ole problem-pain-solution formula don't work on Facebook. Or they work but only if customized for Facebook ad policy.

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook's ecosystem. That's why things get tricky. You may feel your ad copy sounds normal - but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook's website.

Facebook Ad Policy Personal Attributes: GENERAL GUIDANCE

This list sounds deceptively simple. You're thinking, "How hard can it be to follow these 4 bullet points?"

Well, it can be harder than it sounds because a machine is the one interpreting your ad copy as compliant or ban worthy. (Check out my article Facebook ad account disabled next steps).

What "Text referencing or alluding to personal attributes or characteristics of the targeted group or individual," means, is if you are calling out a specific smaller sub group of people you can get the Personal Attributes flag.

Facebook's philosophy here is that if you are being too negative about a small enough group of people, they'll leave Facebook, feeling too singled out. And Facebook loses a lot of ad money if people leave Facebook for a competitor platform.

You and Your are tricky pronouns, because they do specifically call out the viewer. So, you'll need to be extra careful with how you use these 2 words. Especially if you single out an attribute of your target audience negatively AND use "you" or "your."

Facebook Ad Policy Personal Attributes: RACE OR ETHNICITY

This is a great example of what not to say. When you use the word "other" you are dehumanizing (aka "othering") a select group of people. Facebook doesn't like that because it sounds bad.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you're looking to go from ignorance on Facebook ad policy to having some clarity.

Facebook Ad Policy Personal Attributes: RELIGION

If you're paying attention you may start to see the pattern - meeting "other" Buddhists isn't allowed. Saying a specific group of individuals after "you" isn't allowed.

Did you already say something that got your Facebook ad account disabled?

Don't get ripped off! Read How to Recover Facebook Ad Accounts now

If you've been shutdown a lot but never got answers, you're like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

"Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again."

Want to see how I can help you? Schedule a free discovery call here. Or, if you're in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy Personal Attributes: AGE

Ever hear the expression, "Never ask a woman her age?" Well, Facebook feels that way times 1000.

Some of my clients have included skin care companies, and they often have run into issues talking about looking younger or older. It's a really fine line here. As you can see saying "teenagers" is allowed, as well as "seniors" but definitely not combining "you" and "younger."

A good thought exercise before writing ad copy about age, is to say, "Would a person, sensitive to their age, get offended in any way by my ad copy?"

Filter your ad copy through that and you'll have a better chance avoiding the ban hammer.

SEXUAL ORIENTATION OR PRACTICES

It's generally a good idea to not talk about sexuality on Facebook in any context. But definitely don't say "Are you gay?" Especially given that some use "gay" as an insult.

And, you can see from the reoccurring theme like 80s nostalgia and Stranger Things, once again, don't use "other" before identifying a specific group of people.

It's much better to go 3rd person. That's a safer route than saying, "you" "your" or "other."

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy Personal Attributes: GENDER IDENTITY

This is one of the newest Facebook Policy Personal Attributes flags that came out, very recently. According to Facebook, you can say "Come meet transgender singles."

But if I were you, I'd avoid doing so. It's a hot topic, very divisive, and the machines at Facebook want to eliminate any ad that may put Facebook in a bad light. While it's allowed right now within 6 months Facebook will impose stricter automations that will severely flag you for saying this.

PHYSICAL OR MENTAL HEALTH AND DISABILITY

Selling wheelchairs? Better not call your audience a legless freak! My heart goes out to folks struggling with a disability - mental health is important for those with extra challenges. As well as everyday people.

You can see that the pattern continues of not directly asking with "you" about someone's personal attribute. It's much better to use the 3rd person perspective here.

VULNERABLE FINANCIAL STATUS

One of the most common businesses to get flagged for vulnerable financial statuses are loan companies. Also, car accident personal injury attorneys also get hit with the Personal Attributes flag.

I hope you're starting to understand that on 1 level, the general idea about Personal Attributes is to not negatively call out details about your target audience. And to get more granular, this applies to each attribute.

Facebook Ad Policy Personal Attributes: VOTING STATUS

Attributing ownership of a ballot to a Facebook user here isn't allowed, whereas the 3rd person "Learn about voter registration" is kosher. The same goes with identifying a Facebook user in your target audience by voter registration card.

Facebook Ad Policy Personal Attributes: MEMBERSHIP IN A TRADE UNION

Do trade unions use Facebook ads much? I've never seen a Facebook ad about this but I'm not in a union. You'll read above that Facebook isn't not cool with advertising dissing Union reps - with "your" preceding it. A better version of this ad copy would be something like, "Issues with a Union rep?"

Facebook Ad Policy Personal Attributes: CRIMINAL RECORD

Asking someone if they are felon is not a great icebreaker. If felons are your target audience, Facebook probably isn't going to be the best platform. Even the 1st approved copy example would still get you flagged.

This is where Facebook tends to frustrate advertisers and businesses alike - because above Facebook says you can create ad copy about "previous offenses" but I guarantee you the automations will still flag and shut you down. If not at 1st, eventually they will.

It'd be better to partner up with a vertical who already serves this clientele, that has their email addresses, like a probation company, do a JV or just buy an email list and create a custom audience from it and/or Lookalike audience.

Facebook Ad Policy Personal Attributes: NAME OR IDENTIFICATION

I didn't even know this was a thing until I was hit with Facebook ads using my personal name - idk who sold my data, Shopify or something - and the company offered me personalized quilts with my name. Bad targeting on their part and against Facebook ad policy.

So, it's only a matter of time before they are shut down unless they change to a new tactic. And I hope I don't have to tell you not to ask for someone's Driver's License on a Facebook ad.

That's like saying, "Hey buddy, comment on this Facebook ad with your social security number, credit card number and billing zip!"

Examples of violating ads with personal attributes

Hopefully these examples give you a better idea of what Facebook will flag you for. The "Alternative ideas" are almost all useless because they are too vague.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service - book a discovery call here.

Getting the Language Right in Your Facebook Ad

There are a few techniques you can use to ensure Facebook doesn't flag you for Personal Attributes. One is to write everything in 3rd person. The other is to use a 1st person testimonial. These are pretty good alternatives than kicking the pain points a bit too hard.

However, you can still get flagged when using the 3rd person if you are too specific with who you call out with pain points. So, be careful there.

Determining Why Your Ad was Rejected

I have a process that has worked 100% of the time for identifying why a Facebook ad was rejected - but that's because I've worked at Facebook for many years.

If you don't know someone like me with this experience, skill and context, then I'd suggest taking a good look at the ad copy in your ad above the creative, below the creative as far as the headline goes, as well as your website.

Do the litmus test: Ask yourself, "If I was someone who got easily offended at any remark, positive or negative about myself, would this ad copy be on the line for a flag?"

Looking through that lens can help you identify potential Personal Attributes flags.

Fun fact: Facebook doesn't flag as seriously on landing page outside of the Facebook platform, when it comes to Personal Attributes. Does that mean you say whatever the hell you want like a drunk Gilbert Godfrey (RIP)?

The answer is no, you'll still get flagged if you negatively call out an attribute too specifically on your website. But, there is a little more wiggle room on an LP. Keep reading below for more details on Landing Pages (LPs).

Facebook Ad Policies and Landing Pages

Facebook | Meta has a list of verbatim words programmed into their automations and if you trigger this on your lander, yes, you'll still be flagged.

BUT, some words NOT allowed above a Facebook ad creative in the ad ON Facebook, are in a grey area on your landing page. Meaning, if everything else in your funnel IS compliant then, you can get away with a little bit more on your website than on Facebook itself.

Meaning because, simply said, Facebook.com is prime real estate 100% owned by Zuck | Parent Company Meta. Your website is yours, but if it's connected to Facebook ads, you'll have some scrutiny. For more info read How to Fix NonFunctional Landing Pages

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Avoid Using Words like "You" and "Other"

I hope I've beaten it into your minds enough that you really don't want to say "you" that much in an ad. Yes, you can say you and your in the 3rd person, but only a specific number of times before you get banned for Personal Attributes flags.

And with "other" I would just not say that at all before naming a group of people you're targeting.

Use Third-Person Narrative

This is a great technique for Facebook ban-proofing your ads. (So is my prescreen service). You are safer the more you are able to use the 3rd person, and avoid saying things like, "Want to lose weight off your fat a$%? Click Learn More!"

If you haven't had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a week reading Facebook's Ad Policies you'd still be at risk of a shut down for Personal Attributes simply because there are ways Facebook's bots flag you that Facebook isn't transparent about.

Generally speaking, your ads have to follow a 1000 more rules than you are actually told about.

BUT - don't miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

7 Top Business Books 2023

Looking for the 7 top business books in 2023?

Today we'll dive into the top business books of 2023, hand picked for you.

During the ups and downs of the economy, advertising, and business sometimes we need to be inspired by those who came before us and achieved incredible goals.

DISCLAIMER: I OWN AND HAVE READ ALL OF THESE BOOKS. NO FLUFF!!!!

Let's get started reviewing the top business books of 2023

1. How to Win Friends and Influence People

Dale Carnegie's amazing book How To Win Friends & Influence People shows you how to build sustainable social networks that will sky rocket your business.

This is a book you will read again and again over the years because of all the gold it holds. Its on the top of many best business book lists.

"Thank your opponents sincerely for their interest."

Here, Carnegie talks about how you can't ever win an argument because let's say you do win, and score points in the debate - if the other person resents you for winning the argument and wants nothing to do with you...

...did you really win?

He goes on to say that we should find common ground with our opponents.

If we're both arguing about the same topic, it means we already share something in common: passion for this subject matter.

Quoting everyone from Benjamin Franklin, to Andrew Carnegie to Galileo 300 years ago, this book is probably the best guide to life and business you can ever buy.

That is - if you practice what he preaches and have follow through.

You could be given the cure for cancer but if you never use it what good does it do? With any business development strategy or self-improvement book, you need to apply what you learn to your life for it to truly be powerful.

I have seen some amazing things happen when I practice the principles Dale Carnegie has shared in How to Win Friends and Influence People. I'll end with this quote from the book:

"Begin in a friendly way. Scolding won't win people to your way of thinking. No one can be forced to changed their minds. But they can be led to if you are ever so gentle and friendly. A drop of honey brings more bees than a gallon of gall. So with men, if you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart."

Check out How to Win Friends & Influence People

Here because you're having issues with Facebook ad policies? Read What to Do After Violating Facebook’s Ad Policies

2. Atomic Habits

James Clear in Atomic Habits gives you the blueprint for how to create healthy habits that will optimize your performance in life, business and fitness.

Habits are how we live our life already right? But how many of us have gameified our habits for success? Or even tried to optimize habit building?

One thing I loved about this book was how short clear and concise the sentences were. No fluff - just actionable content.

James Clear talks about how if you commit to a daily habit, having a physical action correspond to successfully completing it will encourage you to continue.

This could be as simple as crossing a day off the calendar or dropping a marble into an empty glass jar - but it works really well to make that brain-body connection. We get something out of a physical action that symbolizes completing a task on our to-do list.

Another cool tip James Clear gives is called Habit Stacking.

This is where instead of committing to doing a triathlon you commit to a simple easy habit like just putting on your running shoes every day at a certain time.

Then, once that habit is completed a few times, stack the next habit of running for a couple of minutes.

After you complete this habit, stack the next habit onto the previous habit for running for 5 minutes.

Breaking up a larger goal into smaller bite sized pieces makes it easier to achieve.

I definitely recommend this book as it's super easy to read and comes with worksheets online and easy to follow tips. Read it today!

For tips on running FB ads as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

3. The Dhandho Investor

The Dhandho Investor is a great investing book - ever notice how motel owners all have the last name Patel? (More on this later).

One night I'd organized a board game event at a local pub called Easy Tiger when I found out about The Dhandho Investor. I met a money manager named Eric Schleien at the event who I became friends with, who was new to Austin, Texas.

We got to talking about stocks and investing which he is a lot more well versed than me on. Facebook ad policy and book writing are my zone of genius (check out my sci-fi novel Zero Point Horizon), but investing is his specialty.

I asked him for tips on getting into the stock market which, even as up and down as the NYSE may be, is still more stable than crypto. He told me to check out The Dhandho Investor.

The Dhandho Investor lays out the powerful framework of value investing. Written with the intelligent individual investor in mind, this comprehensive guide distills the Dhandho capital allocation framework of the business savvy Patels from India and presents how they can be applied successfully to the stock market.

The Dhandho method expands on the groundbreaking principles of value investing expounded by Benjamin Graham, Warren Buffett, and Charlie Munger.

Why Patels Own All the Motels

The author, born in India, set the framework by explaining how the extended Patel family, immigrants originally from the state of Gujarat in India, came to dominate the American motel industry.

The key, he said, was a business philosophy called Dhandho, which means “endeavors that create wealth”; the word is pronounced dhun-doe. More specifically, it referred to the low-risk, high-return approach of the Patel family.

The first Patel family to come to the United States, via Uganda, arrived in 1972. As refugees from Uganda, the family had few language skills and practically no savings. They arrived at a particularly bad time as Americans were trying to deal with a serious economic downturn, one made worse by the Arab oil embargo.

The motel sector may have been suffering more than most since it is directly affected by the availability of disposable income and travel. Both had taken a beating in the early 1970s, and many motels were selling at distressed prices, in some cases by banks that had foreclosed on them.

Papa Patel, who may be an archetype, thought they might have to settle for two minimum-wage jobs (one for Patel and one for his wife), which was hardly enough to raise a family with 3 teenagers.

Fortunately, he discovered a 20-room motel for sale at a very low price and considered the possibilities. First, he thought the bank or seller would be motivated to sell and probably finance between 80% and 90% of the purchase price.

The family would live at the motel, thus eliminating any rent expenses. Since they will live and work in the same place, they would not need a pricey car.

And, the family, including the three teens, can do all the cleaning, maintenance and management. It looked like a no-lose situation, so with a few thousand dollars of their own cash and a few loans from relatives and friends, the family bought the motel.

Because they had no paid staff and kept expenses to a minimum, they became the lowest-priced motel in the area. That allowed them to offer the lowest prices while remaining as profitable as other motels.

In turn, they enjoyed a higher occupancy rate and made above-average profits. So with rates of $12 or $13 per night, and occupancy of 60% or less, they brought in annual revenue of about $50,000.

From that $50,000 came interest expenses of about $5,000, principle payments of $5,000 and a further $5,000 to $10,000 in operating expenses and taxes (amounts of taxes are not discussed).

According to the author, “The annual return on that $5,000 of invested capital is a stunning 400 percent ($20,000 in annual returns from the investment—$15,000 in cash flow and $5,000 in principal repayment).”

If, on the other hand, the motel had failed, the loss from their personal guarantee would have been less than $5,000, which would have been unfortunate but not life-changing. As Pabrai put it, “If a Patel cannot make the motel run profitably, no one can.” So the lender would have to be very hard-pressed to foreclose.

2nd scenario: For several years after they buy the motel, the economy is in bad shape, so the lender works with the Patels to renegotiate the terms of the loan. For 5 years, the family earns nothing on their investment, but in the second 5 years, the economy recovers and they sell the motel for $50,000. Ultimately, this works out an average annual return of more than 40% over the 10 years.

3rd scenario: The economy does not recover after year five and goes on for another five years with the family unable to make payments. They are foreclosed and lose their investment. This represents a negative return of 100% (but they will have lived rent-free, if nothing else).

The author looked at the likelihood of the 3 scenarios and assumes there is an 80% chance the first, and best case, occurs. He also attributes a 10% likelihood to the second (mean) case and a 10% probability that the third and worst-case scenario unfolds.

Based on the scenarios, Patel estimated there was a 10% chance of losing everything, a 90% chance of winding up with more than $100,000 after 10 years and an 80% chance of winding up with more than $200,000 after a decade.

The author noted that these numbers do not include an increase in the motel’s value and no room rate increases for 10 years.

He also wrote, “This is not a risk-free bet, but it is a very low-risk, high-return bet. Heads, I win; tails, I don’t lose much!”

As it turned out, the big bet worked out for the Patels, and soon they had a thriving business and lots of cash flow, allowing them to buy a house of their own and an even bigger motel. Even then, they stuck with the basic business model of ultra-low costs, charging lower rates than competitors and bringing in lots of cash.

Soon, they could afford to buy more motels, which they handed over to other Patel families to run. As the author noted, a snowball effect was developing and by 2007, the Patels owned half of all the motels in America.

Interesting stuff right?

Think about picking up the The Dhandho Investor - the investing strategy here will give you plenty of thought experiments that may boost your business.

Were you using AI for FB ad copy and got your ad account disabled? Read How to Recover Facebook Ad Accounts now! My client Dr. Emi was featured on the Today Show on NBC. I helped her when she was shut down (VIP Access).

4. Think Like A Rocket Scientist

Simple Strategies You Can Use to Make Giant Leaps in Work and Life

Think Like A Rocket Scientist is behind the scenes wisdom from an actual rocket scientist.

The author, Ozan Varol has got a pretty interesting backstory: During his time at Cornell, he served as a member of the operations team for NASA's 2003 Mars Exploration Rover project; which sent two rovers to examine the Martian surface.

His book, How to Think Like A Rocket Scientist breaks down how Elon Musk built SpaceX with 1st Principle Thinking - even to the point of buying rocket parts off eBay!!!

I gave this book to my son and he's actually reading it (miracles of miracles). I love Varol's way of challenging the status quo to remove stagnation from business:

"Process by definition is backwards looking. It was developed in response to yesterday's troubles. If we treat it like a sacred pact - if we don't question it - process can impede forward movement over time, our organizational arteries get clogged with outdated procedures."

"Do we own the process or does the process own us?"

I've worked at many Fortune 500 companies - and later many were my clients in my own Facebook ad policy consulting business. So, I'm familiar with the corporate world. I see the same mistakes being made for the past 100 years because of an attachment to outdated thinking.

Ozan Varol has a way of making you examine your perspective that leads only to improving your process. I'll leave you with another favorite segment of How to Think Like A Rocket Scientist:

"It's one thing to say, 'let's think outside the box', it's another to actually step outside the box and examine your company or product from the viewpoint of a competitor seeking to destroy it."

"...Why might my boss pass me up for a promotion? Why is this prospective employer justified in hiring me?"

"Why are customers making the right decision by buying from our competitors?"

"Ask yourself, "Why are they making that choice?"

"It isn't because they are stupid. It isn't because they're wrong and you're right. It's because they see something that you're missing. It's because they believe something that you don't believe. And you can't change that worldview or belief by calling plays from the same old playbook."

#micdrop

Whew! I loved reading this book and it is on my top picks for a reason. If you look at how you're framing things, sometimes that alone can help you level up.

Check out Think Like A Rocket Scientist today.

(Looking to side step a FB shutdown? Peep Top Reasons Why Facebook Disables Ad Accounts).

Let's take a look at more crazy ideas, so good they are practically looney.

5. Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots by Safi Bahcall is a unique read that teaches you how to the concept of Phase Separation when it comes to the idea guys and product manufacturers for the perfect balance for product development and distribution.

I'd heard about it from a book club I used to be part of and was surprised at the knowledge it dropped.

This book reveals a new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice.

Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.

Having worked at Apple during iPod launches back in the day, I appreciated his breakdown of P-type technologies that were once widely dismissed before becoming household names like:

• The Telephone
• Apple Computer
• Digital Photography

And S-type products - a surprising breakthru in strategy that creates a new way of doing business or a new application of an existing product such as:

• AppleStore iTunes
• Frequent Flier Miles
• Google Search Rank Results

Bahcall writes about having a Systems Mindset that analyzes not just why a move was bad but how you should change the decision process behind the movie.

And what the context of that decision was to your situation, background, obstacles and what that means for how you should change your decision-making process and action or preparation routine.

He contrasts this with an Outcome Mindset which reviews why something failed.

The author goes on to say:

"Teams with Mindset 1 of an Outcome Mindset analyze why a project or strategy failed:

• The storyline was too predictable (Hollywood Movies)
• The product didn't stand out from the competition
• Those teams commit to working harder on storyline or unique product features

"Find out why something failed, rather than get defensive about it."

Wow. I wish some family members I have would take that attitude lol. Wouldn't it be great for America, as a nation, if we all got curious instead of defensive, when faced with failure?

When a book is recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Daniel Pink, Adam Grant, Susan Cain, and Tim Ferriss - you might wanna read Loonshots today.

6. Think and Grow Rich

Think and Grow Rich - I don't remember how I found out about this book, but it changed my life.

I was working dead-end jobs and didn't have a specific plan for how to get ahead in life. Through this book I learned to define what my vision of success was for my life, create vision boards, mantras, and a specific image of what my ideal life looked like.

Using the techniques Napolean Hill teaches, I got a new higher paying job, a convertible, a trip to Hawaii with my son, and eventually started my own business and became free of the dreaded 9-5 life.

It's the original mind-over-matter guide that truly brings manifesting destiny, money, wealth and happiness to you. And in a way that many later books tried to copy. But this is the OG manifestation manual.

And you don't have to be like super into the "woo-woo" to benefit from the practical visualization techniques and mind frames given here.
We can talk Freud, Jung or whoever you trust in psychology - our subconscious does create the life we live.

Good and bad.

When you embed an idea or purpose into your subconscious, it's proven that your mind will work to achieve it. I've used this book to do just that and increase my income level by 2 classes.

One of the techniques Hill teaches here that I haven't used - yet is creating the counsel in your mind of greats that came before you. Hill says that you need to create a room in your mind with a long table that your thought leaders sit at.

Whether that's John D Rockefeller, Steve Jobs, or Andrew Carnegie - the idea is that you hold imaginary counsel meetings where these avatars of great business minds give you advice. It sounds like a fascinating concept as far as thought exercises go.

Pick up your copy of Think and Grow Rich right here

Millennials and Gen Zers are migrating to influencer marketing because that feels more real. Folks are also sick of Facebook bans - learn how to avoid them

7 Habits of Highly Effective People

I think 7 Habits of Highly Effective People was one of the 1st self-improvement books I read as a teenager. I didn't understand it then, but on later re-reads I learned things you'd never guess were inside this powerful little book.

Here are his 7 habits of highly effective people:

Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

Now, let me make a disclaimer here: Stephen Covey's company itself often ran seminars that many felt gave off an MLM vibe. Also, the book is very verbose, so it does have some fluff to cut through. BUT it's worth scanning for the sections on being proactive, putting things first, building good character and integrity.

One of my key takeaways Covey's description of the Personality Ethic versus the Character Ethic.

Covey wrote that some people imitate the qualities of being a good person - just like a politician has his talking points for PR but then does the opposite when elected.

You talk to them and they are all about perfecting their public image, attitude and personality but you still get weird vibes from them. Ever met someone like that? The whole car salesman vibe?

I worked with a guy named Kurt at Facebook and he appeared to have all the surface level socialization skills but on a gut level you could tell he was wrong inside without integrity. It wasn't just me - other coworkers of his saw through the fake polite manners. He had a low character.

It was one of those strange moments when you read something and see it in real life like..damn..this person prioritized the personality ethic over actually being a decent person, lacking the character ethic.

Covey says many people seek quick solutions to their problems by looking for shortcuts and techniques from successful individuals or organizations.

However, shortcuts often fail to address the root cause of the problem - not developing a good character.

Instead, as Covey emphasizes, the problem lies in how we perceive ourselves and the world.

To bring about genuine and lasting change, we need to undergo a paradigm shift, which means changing our fundamental beliefs, assumptions, and values rather than merely modifying our attitudes and behaviors on the surface level.

That's where the 7 habits of highly effective people come in.

Similar to How To Win Friends & Influence People - if you are taking a shallow approach, you'll think you can manipulate people better when in reality the core message of the book is that you'll get along better with people if you learn to develop a genuine interest in people and develop your empathy.

7 Habits of Highly Effective People has a similar message about developing a true sense of integrity.

If we all seek first to understand the other person before seeking to be understood ourselves, this world would be a better place with a lot more compassion.

I guess, because I feel like I'm a genuine person and always being up front with folks, Covey's core message resonates with me.

You can skip a lot of the long-winded explanations he writes and benefit from being more proactive, thinking about your end goal in mind and truly listen to people.

I've passed along these lessons to my son, when it comes to having integrity and building good character - letting actions speak louder than words.

Check out 7 Habits of Highly Effective People

7 Top Business Books 2023 Conclusion

I hope you've found this list of 7 Top Business Books in 2023 helpful and have 1 or 2 on your to-read list.

I've read all of these books on this list and they've significantly changed my life. The key in reading business development books isn't to just have talking points or to sound smart.

It's about getting a better perspectives how to up your game, to optimize your process and evolve the way you think about solving problems. And scaling.

One of the best things you can do is connect the dots and have a breakthrough, in your personal life or professional. You can do this Being John Malkovich style - and get in the head of prosperous business leaders. See how they thought. And learn from it.

Before I read How to Win Friends and Influence People I didn't have a road map to build successful social circles of influence and power. Also, I wasn't a very good listener. Reading that book helped me show up better for my friends and family.

Atomic Habits gave me a great blueprint for how to keep promises I made to myself better. I'm still working on cultivating healthier habits for fitness using James Clear's methods.

The Dhandho Investor gave me the first real look at a stock market investing strategy that is sustainable.

Think Like A Rocket Scientist and 7 Habits of Highly Effective People both gave me a new way to think my way around industry roadblocks, and allowed me to open up with a few clients. The integrity I run my business with - while still flawed and a work in progress - has attracted some of the most amazing repeat clients and financial success to me.

After reading Loonshots I began examining almost misses, and failures in a new light: looking for the data in what had worked, and growing immensely in my tactics and strategic thinking.

Think and Grow Rich was a game changer. I had been laid off and was working a shitty ass job that was ripping off old people charging them for free prescriptions of life saving medicine. I didn't realize that was what the company was doing at the time, but I hated it nonetheless.

Every lunch break, I'd work on writing out the future life I wanted to live, according to Napolean Hill's instructions. I imagined getting a call with a job offer paying more and keeping my promise to my son, that I'd take him to Hawaii someday - where he's always wanted to go.

Fast forward a few weeks later - I'd found out the scam the company I worked for was doing. I walked up to my manager, handed my badge and quit - no safety net. But my integrity wouldn't let me work there anymore.

And the universe responded: Almost instantly I got the phone call and was offered a job paying $5 more an hour than my last upper tier role. 6 months later, I took my son to Hawaii and made his dreams come true. This is us at a cliff on the coast of the Big Island, in Hawaii before driving to Mauna Kea:

So, I'm not bullshitting here when I recommend these books.

I've got the money, success, and upward social mobility to prove they are effective. But, that's only because when I read something impactful, I follow through and put it to practice in real life.

What book did you read that had an impact on you? Anything you feel like you need to revisit to practice what you've read in your own life?

What do you think of the Top 7 business books in 2023? Any I missed? Did you read any on the list, and if so, what are your thoughts?
Do you run Facebook ads and have been shut down without explanation? What if you had a guarantee that your ads were compliant before they went live on Facebook?

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Apple inks multi-billion-dollar deal with Broadcom for US-made chips

Apple inks multi-billion-dollar deal with Broadcom for U.S.-made chips

(Reuters) -Apple Inc on Tuesday said it has entered a multi-billion-dollar deal with chipmaker Broadcom Inc to use chips made in the United States.

Under the multi-year deal, Broadcom will develop 5G radio frequency components with Apple that will be designed and built in several U.S. facilities, including Fort Collins, Colorado, where Broadcom has a major factory, Apple said.

(Looking for help with Facebook ad policies? Read my last blog here)

Broadcom Inc. is an American multinational designer, developer, manufacturer, and global supplier of a wide range of semiconductor and infrastructure software products. Broadcom's product offerings serve the data center, networking, software, broadband, wireless, storage, and industrial markets.

Broadcom shares were up 4.3% in premarket trading after the announcement. The chipmaker is already a major supplier of wireless components to Apple.

Apple said it will tap Broadcom for what are known as film bulk acoustic resonator (FBAR) chips. The FBAR chips are part of a radio-frequency system that helps iPhones and other Apple devices connected to mobile data networks.

(Looking to side step a FB shutdown? Peep Top Reasons Why Facebook Disables Ad Accounts)

At the same time, Apple is fighting a big battle over back taxes. EU competition regulators appealed to the bloc's highest court on Tuesday to override a lower tribunal and make Apple (AAPL.O) pay a record 13 billion euros ($14.3 billion) in Irish back taxes.

Basically, The European Commission is saying that Apple paid taxes in Ireland on a US rate, when Apple Computer should have been paying taxes in Ireland at an Irish tax rate.

My question is, when it comes to the new Broadcom deal, was this in response to the economy? Just a budget cutting deal? Or was is a more nationalistic move, in response to increasing hostility from China, who owns such a large share of all the imports America uses from Chinese sweatshops?

For more details on the America-Chinese political battles, click here.

“All of Apple’s products depend on technology engineered and built here in the United States, and we’ll continue to deepen our investments in the U.S. economy because we have an unshakable belief in America’s future," Apple CEO Tim Cook said in a statement.

Apple said it currently supports more than 1,100 jobs in Broadcom’s Fort Collins FBAR filter manufacturing facility.

Has Facebook's machines shut down your ad account or rejected your Facebook ads?
What if you had a guarantee that your ads were compliant before they went live on Facebook?

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

7 Facebook Marketing Tactics

Looking for the best Facebook marketing tips?

Facebook continues to be the reigning champ where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for companies to market themselves through interaction with customers and self-promotion.

In this post we will be looking at 7 ways you can use Facebook for marketing.

(Read: Facebook ad account disabled next steps)

1. Facebook Business Page Tips

A Facebook page is a great free marketing tool for businesses. This is your digital storefront. Facebook pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny. Simply connect your humor and story telling to your brand to increase conversions.

Ultimately you should consider what your target audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

Use Facebook Insights to see what resonates most with your audience and reverse engineer successful brand campaigns to level up.

In addition to hilarious videos of cats walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately or what kind of shoe inserts are best to help feet feel better.

A nice mix of humor, educational resources, and posts about your store updates is ideal.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

2. Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Right Hand Column Facebook ads, which appear in the side columns of the Facebook site.

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Applying Facebook engagement ads into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.

Facebook advertising features include:

Demographic targeting by FB user data on age, location, education, & interests
Ad budgets
A/B testing aka Split Testing ads in the same Ad Set to see which performs best
Built-in ad performance measurement tools
Local Ads: advertise for your particular area— great for local businesses

Each Facebook ad campaign has 3 levels:

1. Campaign

2. Ad Set

3. Ad

The Campaign is just where you name your ad but on the Ad Set level you determine targeting and budget.
On the Ad level you write your ad copy and upload your creative, whether that's a video or a static image or a slideshow.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80.

However, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.

New to facebook advertising? You may want to check out another resource: What to Do After Violating Facebook’s Ad Policies.

Liana Lang, CEO of Power Up Strategy Inc. said, "Please meet Trevor, my 'secret weapon' for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads."

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

3. Hosting Facebook Contests

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments).

Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page. Want to make sure your landing page doesn't get flagged by Facebook? Click here.

There are plenty of paid tools to help you do this, as well as some free ones. Shortstack offers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option.

Many third-party Facebook contest apps offer free versions, but your options with them are limited.

Keep in mind: contests will create a higher volume of clicks but often lower quality as you'll attract people that just want freebies. That won't build a loyal fan base or extend the customer lifetime value.

A good technique to do is to prequalify some of these leads. Or, after acquiring your leads from contest ads run on Facebook, integrate them into your email marketing campaigns and qualify them from there to move further up your funnel's value ladder.

Are you trying to recover an ad account? Don't get ripped off! Read How to Recover Facebook Ad Accounts now

Is your Facebook ad account is disabled and Facebook is offering no guidance on getting ads live again? If that sounds familiar you're like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

This is what he had to say about working with me:

"Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again."

Want to see how I can help you? Schedule a free discovery call here. Or, if you're in a rush, prepay for your consulting call and skip the line.

4. Facebook Boosted Posts

Facebook Boosted Posts ( that some incorrectly called "promoted posts" despite Facebook itself calling them Boosted Posts here) let you pay a flat rate in order to have boost visibility of individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

From Da Jump hip hop podcast

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they?

The answer to this question is Facebook suppresses organic reach - and has since the early to mid 2000s. Even people that like your Facebook Business Page will probably miss most of your posts as Facebook aka Meta deliberately hides these posts.

You gotta pay to play.

If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts.

That’s where Boosted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

And the upside is it increases engagement for your entire posts. You'll often get free Facebook likes, without having to have a separate Facebook likes campaign running. Because people checking out your boosted post will also get curious about your Facebook Business Page.

Boosted Posts are easy to set up – just click the button beneath any of your page posts. But if you want advanced targeting options, you'll want to set it up inside Ads Manager.

While the flat rate simplifies the process, Boosted Posts lack the targeting options offered by other Facebook ads. Be sure to set up a Facebook Custom Engagement Audience first.

Do this so that the traffic to your page is tracked and you can retarget all Facebook users interacting with your ads with future ads now that they are warmed up.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

5. Sponsored Stories

Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.

Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention.

The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers.

Facebook sponsored stories facebook marketing

While the action performed by a friend liking a page or claiming an offer is automatically posted in a user’s news feed, these posts easily get overlooked.

Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories are only available on mobile devices.

Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. If a friend has just installed Scramble With Friends on Facebook, Sponsored Stories can show users that their friend has just played the Scramble game, with an invite to “challenge them,” “play with them,” or any similar variation.

Facebook claims that Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.

Facebook Sponsored Stories can be created easily through the Facebook ad create flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.

If you haven't had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

6. Facebook Open Graph

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.

Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.

It all starts with a Facebook login prompt.

This is followed immediately by a permission request, which many users click through with little thought.

Once permission has been obtained, Spotify is able to stream what songs a user is listening to on a friend’s news feed.

Notice that users are given a variety of options – they can like the song their friend is listening to, listen to the song themselves, or star it as a favorite in Spotify.

Open graph actions like these are unique enough to stand out from the cluttered craziness of a user’s news feed. Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.

Farmville. The best way to lose brain cells!

Open graph actions are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon.

Open graph posts are more meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest and greatest of Facebook marketing tools.

Dealing with a Facebook ban? Read: Your Access Can’t Be Reinstated Facebook Ban

7. Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

While Facebook retargeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate. This is great news for FBX advertisers, since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.

So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads.

Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed.

If you are returning to my blog because you googled "disabled facebook ad account" you're in the right place. I help advertisers on Facebook stay compliant.

I've worked at Facebook for years and have my own company that helps advertisers stay compliant with Facebook ad policies even if Facebook won't hep you understand why you were banned.

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Your advertising access is restricted facebook how to fix

Your advertising access is restricted – About

About advertising restrictions

Your advertising access is restricted: Policy Violations

Advertising restrictions for policy violations

Your advertising access is restricted: Unusual Activity

Advertising restrictions for unusual activity

Your advertising access is restricted: Background

Your advertising access is restricted – what does it mean?

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Your advertising access is restricted: Why

Why does Facebook say my advertising access is restricted?

Your advertising access is restricted: Causes

How did I get myself restricted from advertising on Facebook?

Your advertising access is restricted: First Steps

How do I unrestrict my Facebook ads?

How to Earn the Money You Need without Sacrificing the Time You Want for Yourself & Your Family

To troubleshoot your restricted account

How to appeal advertising restrictions

Facebook Ad Policy FAQ

Your Advertising Access is Restricted Fix

Solutions to Restricted Facebook Account

Disabled Facebook Ad Account Solution for Meta

Make your ad account active in Meta Business Manager

Disabled Facebook Ad Account Guide

What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.

Disabled Facebook Ad Account First Steps

Before you begin

The Reason Why Your Facebook Ad Account’s Disabled

Facebook Disabled Ad Account Explanation

Recognize the signs of a disabled Facebook ad account

How Facebook Automations Flag Disabled Facebook Ad Account

Disabled Facebook Ad Account: Payments

When choosing a payment method, make sure:

The impact of a disabled Facebook ad account

Disabled Facebook Ad Account BM:

Business Manager

Disabled Facebook Ad Account and PAS Formulas

Understanding Facebook’s Ad Account Policies

Why was your Facebook ad account disabled?

Immediate Steps to Take After Your Ad Account is Disabled

Navigating through Facebook ad complications

Disabled Facebook Ad Account: Intellectual Property

An Important Fact On Facebook’s IP

Disabled Facebook Ad Account: Appeals

Submitting an Appeal to Facebook

New Policies Affecting Disabled Facebook Ad Accounts

Tips to Dodge Facebook Ad Account Disabled

Disabled Facebook Ad Account: Road Map

From Disabled Facebook Ad Account to Appeal

How to Recover a Disabled Facebook Ad Account Part 1

How to Recover Disabled Facebook Ad Accounts part 2

Diagnose The Problem

Preventing Future Ad Account Disabling

How to prevent your Facebook ad account from getting disabled

Make a closed ad account active

Determine Why You Were Flagged BEFORE Appealing

Disabled Facebook Ad Account Request Review Tactic

Contacting Meta for Disabled Facebook Ad Account Guide:

Make an ad account active

What Happens After Appealing Disabled Accounts

What To Do If Your Ad Account Appeal Gets Rejected

Conclusion

Facebook Disabled Ad Account Solution

How to Solve Facebook Ad Account Restriction As A Business

1. Overview Facebook Ad Account Restriction

Facebook Ad Account Restriction: Standards

Understanding Facebook Advertising Standards

Facebook Ad Account Restriction: Confusion

Common Points of Confusion

Facebook Ad Account Restriction: Principles

2. Meta Advertising Policy Principles

Facebook Ad Account Restriction: Ad Principles

Facebook Advertising Principles

Facebook Ad Account Restriction: Enforcement

Enforcement of Facebook Ad Policies

Protecting People From Unsafe and Discriminatory Practices

Facebook Ad Account Restriction: Scams

Protecting People From Fraud or Scams

Facebook Ad Account Restriction: Hacker Warning