In this article today, you will learn the best practices for solving restricted ads and what to do when you get a Facebook ad account disabled.
Disabled Facebook Ad Account: Myth Busting
Most ad agencies suck at Facebook ad policy & solving restricted ad accounts because Facebook isn’t clear on why you got flagged. AND to top it all off, most results you get online are wrong, and just guessing. So, later in this article, I’ll do some myth busting to save you the trouble of heading in the wrong direction, and help you course correct.
I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.
The ugly truth about getting a Facebook ad account disabled is that everyone you contact at Meta will either have a different answer or no answer at all. Then, sweating bullets, you starting googling: “Facebook ad account disabled” and find out the awful truth: everyone online is just as lost as you are.
You can get support – or try to – at this link here for Facebook Ad Support.
What you need to do to reinstate your account if your Facebook ad account disabled unexpectedly is identify why you were shut down, contact your bank to resolve payment issues (more on this later) and develop a strategy before making your next move.
Why Most Social Media Experts Are Wrong about A Facebook Ad Account Disabled
Most blogs, social media websites and magazines, are ALSO guessing, just like people on Reddit, Quora or LinkedIn. The difference is, I’ve worked with the very departments that drop the ban hammer, so I’m not guessing and won’t lead you down the wrong path.
Often, the advice (bad) you’ll get is to “trust the process” just reach out and ask Facebook ad support to fix it. There are so many things wrong with that.
Facebook Ad Account Disabled: Facebook Ad Support
First, Facebook ad support has been known to give the wrong steps out that may get you in even more hot water with the ban bots.
Second, if YOU don’t know why you got a Facebook ad account disabled, don’t expect Facebook ad support to know – they are outsourced workers, with little to no training on ad policy.
Lastly, the self-service tools advertisers and businesses are given often make you just face a wall of silence, and endless delays, and definitely don’t provide specific answers as to what you did wrong and how to fix it.
Facebook Ad Account Disabled: Who to Trust
So, don’t listen to these other people, who are looking in from the outside, trying to shake a magic 8 ball for answers when your clients and ad accounts are on the line. Trust someone who comes from the source: Facebook. Working in tech at Meta, I’ve helped restore Facebook after bad code shut it down for the entire world.
Also, check out my previous blog: Facebook Ad Account Hacked Fix
Typically you’ll see the signs of a disabled Facebook ad account in the menacing red letters on ads manager, or in Facebook Business Manager that tell you that you’ve been banned.
Of course, you’ll also get a notification: “Facebook ad account disabled” in your Facebook Business Manager notification section. If you don’t see it there – and Facebook is spotty on delivering notifications – check in the Business Settings of your BM.
Facebook Ad Account Disabled: Business Manager
On the left hand side you’ll see a panel with a list of the People in your Business Manager, the Pages and the Ad Accounts. You can see a preview of your ad account and it’s status as disabled there.
Let’s talk about the impact of a getting a Facebook ad account disabled next.
The impact of a disabled Facebook ad account
So, the impact of a getting a Facebook ad account disabled is more than just not being able to run ads on Facebook. It’s also about the future of your ability to advertise on Facebook at all.
The connected assets that you have when you get a Facebook ad account disabled include your personal Profile, Facebook Business Page, as well as your Facebook Business Manager, that houses the Pages, People and Ad Accounts.
Facebook Ad Account Disabled: The Falling Dominoes
If getting a Facebook ad account disabled is a new experience for you, then let me share that it can lead to a falling domino effect, where suddenly your Page is restricted as well.
Or worse, if your Facebook Business Manager falls next, and gets disabled, it’ll lock in any Facebook Business Pages inside of it forever and you’ll never be able to use those Pages to advertise on again. It’s important to pay attention to the details when you receive a notification: “Facebook ad account disabled” – because more things are at stake
Why was your Facebook ad account disabled?
If you’re dealing with the aftermath of a disabled Facebook ad account, one of the most frustrating things is not having full transparency as to why you got a disabled Facebook ad account in the first place! Let me share below the two main ways you get the ban hammer.
Facebook Ad Account Disabled: 2 Main Ways
There are two main ways you get ad disabled Facebook ad account:
1. You have used a banned word or element at a severe ban level
2. A series of smaller flags have added up
The way Facebook tracks your behavior online to advertise to you mirrors how the ban bots monitor your compliance with facebook ad policies. A series of smaller actions creations a conclusion through SQL logic on whether you’re a bad actor or not.
After enough smaller flags, you’ll get a restricted ad account and be left wondering why you got a disabled Facebook ad account. When, all along, you were crossing the line in micro flags –Â Facebook just didn’t tell you!
One of the services I offer clients is identifying these micro flags and removing them from your funnel before Facebook shuts you down. Want the level of premium service I offer cast members of CSI and Harv Eker’s marketing team? Click here for a complimentary discovery call.
What NOT to do in the aftermath of a Facebook Ad Account Disabled
When getting hit with that pesky notification: disabled Facebook ad account, your first instinct might be to immediately appeal it. Or even create a new ad account in the same Facebook Business Manager – if you have the ability to do this.
You may want to rail and scream at Facebook ad support, and demand answers, or google: disabled Facebook ad account for answers. And, nothing wrong with googling to find a solution.
Facebook Ad Account Disabled: What Not to Do Pt 2
BUT – if you try to create a new ad account without the diagnosing why you’ve been shut down, that will just create another nightmare scenario. If you didn’t remove what got you shut down from your funnel first both your appeal and your new ads will be jeopardized.
Facebook Disabled Facebook Ad Account: Appeals
If you want to appeal, sure, you can try to do that, but if you can’t tell the sweatshop-level workers at Facebook ad support why you got banned, and promise you won’t do it again, they won’t be able to help you. Because, Facebook ad support won’t be able give you answers, because they don’t know either, being poorly trained and inexperienced.
You’ll only want to appeal once you have correctly identified the flags, and removed them, and you’ll want to do this within the first two days of getting shut down. If not, your chances are slim-to-none. Want professional appeal help and you’re within the first week of a ban? Schedule a complimentary Facebook discovery call here.
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