Category: business blog

How I built a life on my own terms

It's more than a feather in the cap

One of my biggest moments was graduating high school and let me stop you right there if there's a comment on high school being the pits. It took me 5 years to graduate high school.

I was living on the edge, without a home, surviving abuse and I was the most socially dysfunctional youth you can meet. It was a pivotal moment for me because it showed that despite adversity, one can succeed against all odds.

Beyond being a feather in my cap, or a diploma on the wall, it was a symbol that hard work pays off. Now, with the drastically changing times post 2020, we can add working smarter not just harder to that.

When the pandemic hit America in March of 2020, many things came to a full stop. Treasured local businesses shut their doors and turned the closed sign around for the last time.

When Faced With A Brick & A Hard Place

Running my own business, I faced challenges too. Not the same challenges that retail establishments faced, or schools. But challenges nonetheless. I didn't realize how much I had relied on in-person business events for client acquisition. The reality of the pandemic hit me in the face:

I had no means of finding new clients without in-person events. What did I do?

Pivot.

I moved more interactions online, became a writer for Social Media Examiner, and built a lot of value in ad communities. I recouped and made more income some months than I ever did working at Facebook or for myself.

I had to change the way I ran my company. I don't know how you process your to-do list but my struggle is I'm a mix of perfectionism meets last minute efforts.

Two oddly opposing methods, haha. I know. It's crazy. Obsessing over one task until I can perfect it, and at the same time, waiting until things are about to crash to take care of other items.

Victories of 2020

I think one of the victories in 2020 was becoming vulnerable enough to accept help from others and realize I may not be aware of how I come across. It was clear help was needed. I'd had failures in multiple areas of my life.

Ignoring the signs for too long, that the way things were done wasn't working resulted in losing friendships, business partnerships and income.

I tried to reconnect with my sisters who I haven't seen in years, and found myself on trial for the actions of my father. It was uncomfortable, and felt unfair. I realized I had to let go of trying to control the opinions of other people. Even family.

I discovered that personal accountability goes a long way to speed up the learning curve from life lessons.

Holding myself accountable for learning from my mistakes, not just making them was a start.

Following that with adding in consistency of reviewing mistakes I've made was the next step. I did this to recognize familiar situations to avoid a perpetual Groundhog's Day.

How To Use The Stripes You Earn In Battle

When we are in the middle of a battle, it's easy to forget the wins we already have and what that tells us about ourselves. Thinking about what we've accomplished reminds us of the strengths we developed.

We can build on that.

It's much easier to improve an existing design than start from scratch as any tech company can tell you. The same goes for people. In the reflection on the wins we've had, it isn't fishing for compliments or empty praise but rather a refresher on who we've become.

Whether it's graduating from a school or college, learning lessons from living on the edge, or pivoting to become profitable even during huge upturns in society - our moves build skill sets. Skills that are still there even if we don't use them.

There's a sort of muscle memory we have from overcoming hardships or obstacles in the way of success. We can strengthen these muscles by remembering what happened, why we succeeded and what we can do to build on those skills now.

This is how I built a life on my own terms. Yes we lay awake re-thinking what we could have done different sometimes but how many times do we apply this going forward?

It's easy to second-guess yourself. I get it. I do it too. Mainly just on dates, but hey we all have areas to work on lol.

I know it's a trope, but you have the answers you're looking for. Maybe all that's needed is more time reflecting on what worked before, and why it worked. And how can we apply what we learned from our wins to current challenges we're facing now?

I hope you find this helpful and have a lucky week, filled with good conversations and serendipity.

PS. Know an entrepreneur making a difference? Invite them to join the Entrepreneurs That Make A Difference tribe:

https://trevorwgoodchild.com/entrepreneurtalk

Know an amazing story of an entrepreneur putting purpose first over profit? Comment below!

Check out my hip hop podcast From Da Jump recently featuring Myka 9 of Freestyle Fellowship

Every other Tuesday on Clubhouse 10am-11am CST I host a Startup Club Room called Entrepreneurs That Make A Difference - follow me @fbpolicypro to get find out more.

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Can’t Believe My Boss Made Me Do This

Let me tell you this crazy story back in my corporate world job days...

(Be sure to read my last blog How would you define leadership? here).

At A Glance

∎ A crazy story when I worked in the office downtown

∎ Key takeaways - do we need bad things to inspire positive change?

∎ Work Culture pro tips

You'll Never Believe What Happened...

Back in my corporate days I had a boss who used to make us chant in the afternoon huddle. It felt like a frathouse in many ways. I always felt uncomfortable trying to join the chanting as it felt fake, and forced.

Everyday I would dread when the afternoon huddle came about, debating on if I was going to actually say anything or mouth the words silently like I was lip syncing.

The thing was you didn't want to be called out for not being part of the group. As I write this now, a dragonfly hovers outside my window and a plane's wings catch the sun and flash a bright spot of light.

It's such a contrast to the dudebro environment at my job at this marketing company.

The office building was located off Congress in downtown Austin, Texas so you could easily walk to a hip lunch joint and grab a bite to eat while people watching suites and ties, the homeless, college students, interns, bike messengers, musicians playing brunch gigs or fellow office workers.

I was late coming back from lunch one day and the CEO Luke, a very white dude bro singled me out as soon as I stepped off the elevator. The afternoon huddle had begun.

Luke told me in front of everyone that to go back to work I had to do 25 push ups in front of everyone. There were about 30 people standing in the office.

I got down on the floor and did the pushups.

"ONE!"

"TWO!"

"THREE!"

30 voices chanted in unison, counting the pushups as I did them, each time I came up I heard their voices chant the number until I reached the 25th pushup.

Walking out the glass double doors of that skyscraper on my last day there felt so good. I made a promise to myself to never work in that type of environment again.

I don't mind a little bit of the competitive spirit but this wasn't that.

When you're running a company, one of the most important assets you have is company culture. It's what motivates you and those you work with to go above and beyond just the bare

minimum to get by and achieve greatness.

Let me assure you - there wasn't a lot of greatness achieved at Main Street Hub. It was a toxic place to work on many levels. The positive takeaway is that this experience is informative on how not to be.

From Rat Race to Ship Captain...What Does It Take?

More than one person that worked at MSH hub went on to become an entrepreneur.

I worked at a few more jobs, including Facebook before I started my firm but it begs the question:

Do we really need bad work environments to spurn industry disruptors and innovation in the startup world?

I can't answer that question definitively as I don't have a magic crystal ball that would show me the alternate life path if many of the jobs I worked at didn't have such terrible work ethics I never wanted to work at a day job again.

Clearly, it doesn't affect everyone the same way as well.

Some stay in a bad situation for years at a job they tolerate, just barely, because risking starting something new seems to be too much to do.

Whether it's a new job or venturing into entrepreneurship many are frozen accepting emotional abuse on a daily basis because we are trained to get a safe job and stick with it.

But there is a movement now, to invest in ourselves and our dreams.

With angel investors, startup accelerators,* the 1000 and 1 programs you can buy online to teach you how to start a biz (believe me I'm a program-a-holic)...

- being your own boss isn't such a far away concept as it used to be.

What happens though, if you become a boss, scale your company as big as some of the jobs you used to work for, and make so many of the same mistakes with soft skills that you are now doing to employees what was once done to you?

Paulo Freire wrote in Pedagogy of the Oppressed that often what happens is the oppressed rise up to become the oppressor in a vicious cycle and we have to create a 3rd role of stepping outside this binary cycle to achieve freedom.

Social Impact Starts At Home

I think that's what motivates many of us in the entrepreneur world to not just start a business but start something special for our communities that gives back.

We seek to rise above hell with fluorescent lighting and cubicles to do something more. To be independent. Not just chase a dream but live it.

The increased connectedness of the internet facilitates good ideas making a greater impact.

In 2021, challenges that once felt hyperlocal are being discussed on national and global levels.

Issues like financial literacy in underserved populations, access to clean water, education for women and girls, and environmental conservation are just a few of the problems that social impact companies are attempting to tackle. [Source: Causelabs]

The increase in social impact organizations means that the people working to solve these challenges have more resources than ever before.

But no matter how grandiose the company mission is - we must take care of those at home first.

Ensuring there is good communication with healthy company culture, lateral leadership approaches to management and intrinsic motivation for projects is how to help ensure success. And employee retention. Don't be Luke at Main Street Hub.

Be someone that inspires, who is curious about new perspectives and genuinely appreciates other people.

This is a good recipe for creating friendships that last, better social networks as well as professional relationships.

If you aspire as an entrepreneur that makes a difference in the world, you'll benefit from developing relational capital not just financial capital, as you never know what opportunities come a-knocking from who you know.

When you build a positive work culture your employees become brand ambassadors once they believe in what you're doing.

That's better than cracking the whip.

What needs to change in the workplace? Comment below!

Check out my hip hop podcast From The Jump

Know an entrepreneur making a difference? Invite them to join our tribe: https://trevorwgoodchild.com/entrepreneurtalk

PSS. I'm working on the website for Entrepreneurs That Make A Difference and am seeking feedback from business owners on what benefits you'd like to see in a SAAS membership, let me know if you'd like to contribute your ideas and become an early adopter.

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. . .

What are some habits that rich people have that the non-rich don’t?

I was poor and now I’m in top 1% earners in my country, so I probably am competent to answer this question.

Poor people don’t think about future, they are fully concerned about the current moment. They have not experienced financial security don’t know how to achieve it.
They know very well what it means to wonder how to pay for groceries.

(Be sure to read Trevor's last blog New Stimulus Checks, Schools On Track to Reopen & Inflation here).

At A Glance

∎ Develop A Savings Strategy

∎ Build A Network of Wealthy Colleagues

∎ Create An Attitude of Gratitude

1. Rich People Pay Themselves First

For years, I struggled with saving money. I had been saving a portion of my salary only to spend money on some substantial item like repairing my car after I drove straight into a tree; or something lavish like gambling on the stock market.

I had been earning good money—but I had no support from my family. I had no assets at the beginning and a family of five to support.

My saving ratio was hovering about 3-4% point. Then I read "Start Over, Finish Rich" by David Bach and got one main takeaway from it: pay yourself first.

The idea seemed a bit preposterous, our budget was tight and we had no leeway to put away a significant chunk of salary. What difference would have made saving money at the beginning of the month and not at the end of it, from leftovers?

It did all the difference.

(my saving ratio)

In a few months’ time, my saving ratio skyrocketed to about 20%. Yet again I spent all of my savings when we bought our first house in 2014.

For several months, we were almost as poor as during my time as a student—having two kids and on welfare.

We survived on stipends, and student loans as our main sources of income.

But I rebuilt my savings and spent them once again on the house renovation. That was at the beginning of this year.

Still, I was able to save for those extraordinary expenses thanks to the “pay yourself first” rule.

I estimate that thanks to the difference between my previous saving ratio and the current one—plus the fact that my income grew by about 90% in the last few years—I ended up with equivalent of my 14 salaries in my pocket.

I spent about 10 of them, but I could spend them in bulk on expansive things that improved quality of our life; not on trivia.

2. Rich People Don’t Buy on Impulse

Alright—let’s be honest—I do very little impulse buying although I’m not completely immune to the shiny promises of marketing.

But I'm totally not interested in brands and sometimes it works against me. I've bought the cheapest laptop in the store and I discovered it is absurdly slow. I have a lot of opportunities to practice my patience with it.

But 99% of time, it serves me well. I bought an old Mazda 626 about 10 years ago. I put into it almost double the initial price (half of which after that accident with a tree).

But that's still much less than half the price of a new car and I know quite a lot of folks who exchange a car every few years. That Mazda is a small fortune "saved".

I don't follow trends and I don't chase shiny objects. I buy new items when I need them; not when I want them.

3. Rich People Work On Their Attitude

Seriously, it provides more benefits and more hard cash in your pocket than any technical tips.

We are programmed by our social environment to think all sorts of strange things about everything.

If you were lucky and you had the right social environment, you would believe good things about possessing and managing money and those beliefs would make you richer.

Most of us, unfortunately, got crappy programming. Even today, schools are doing very little to change this (kids are taught tons of facts, but there is not a single lesson in the curriculum about how to save money).

Advantageous beliefs and habits:

a. Debt is your enemy.

Debt compounds like the interest rate on your savings compounds. Uncontrolled, it will eat your finances alive.

Controlling this consumes so much of your brainpower and mental energy that it's best to avoid debt altogether, as a principle.

It's hard to put debt-avoidance in the context of habit, it's rather what you DON'T do: you never ever borrow money.

b. You are responsible for your net worth.

Not your daddy, not your boss and not your wife (yeah, I know she loves to spend, my wife loves it too; still, take the full responsibility).

If you don't accept this belief, everything that regards your money "just happens" to you.

Control over your cash flow is in most cases just an illusion (for example a car accident can wreck your vehicle, your body, your career and finances), but it's a necessary illusion, so you will act proactively to grow your wealth. Nobody will replace you at this job.

c. Be grateful.

And be grateful about more than merely your material possessions or the level of your salary.

Be grateful for everything. William W. Wallace, the author of "The Science of Getting Rich", prescribes gratitude as the way to stay in touch with a mystic element of the universe that provides abundance (his theories were a precursor to The Law of Attraction, ideas which were more sensible than the modern versions).

Science confirms that when the brain is positive, every possible outcome we know how to test for rises dramatically.

By "every outcome" they meant also net worth, savings, salary levels and chances for career advancement. And gratitude is a shortcut to making your brain positive.

A relevant habit: write down every morning three new things you are grateful for.

d. Pay with cash.

In the era of plastic money, we have a tendency to not see money as real... till it is too late and reality is biting you in your rear.

Credit cards provide the illusion of abundance when in fact each use of plastic money moves you further toward poverty.

To avoid this trap, pay for everything in cash. When you hand your cash money to someone else, it has a real feel. Your mind will not be lull into airiness.

A nice piece of belief is this: "If you cannot buy an item with cash, you cannot afford it." You should never take a loan if you don't have enough cash stacked to buy the item in cash in the first place.

e. Track your expenses.

Track all of them. I note down a sum when I buy bread or a bread roll. I register every single cent that goes out of my pocket in an Excel sheet. This discipline makes me more disciplined when spending money on anything.

The habit of tracking expenses provides you some much needed awareness of where your money goes.

Carelessness and ignorance are the allies of poverty. Impulse spending will decrease significantly when you have to register each of your impulses on paper.

f. Keep the company of rich/frugal people.

Attitude is contagious. When you spend time with people who wisely manage their money, you’ll become better at this yourself.

Of course, the ‘example’ is more effective when they actively mentor you, give you advice (and you actually take action to implement it).

But being around them is the basic requirement. Your copying mechanisms will work even in the background, it's how people are wired, and it’s how children learn life.

This activity may be easily habitualized. Simply find an appropriate group of people and engage with them on regular basis.

Play sport with them, volunteer with them or attend church services. Absorbing attitudes from others works better offline, but it works online too.

If you cannot think of an opportunity to find such people in your neighborhood, find them in Facebook groups or forums.

Michal Stawicki www.expandbeyondyourself.com

. . .

The New Global Privacy Control – Internet Wide Consumer Privacy Protection

Source: https://globalprivacycontrol.org

Today privacy is a major concern due to the stolen data debacles of Cambridge Analytica.

The International Organization for Standardization (ISO) just launched the Global Privacy Standard to help protect consumer privacy rights across the entire internet.

The ISO is an international standard-setting body made of representatives from various national standards organizations and it's headquartered in Geneva, Switzerland.

Founded in the 1920s, the ISO has 164 national members from all over the globe, as this map of voting members of the ISO depicts:

There are many precedents for why taking a more active stance on protecting user data is taking center stage now. Violating consumer privacy rights has legal and financial consequences.

The U.S. Federal Trade Commission fined Facebook a stunning $5 billion in the same week that it fined Equifax $575 million due to these companies deceiving users about their ability to control the privacy of their personal information.

If you've ever run Facebook ads targeting consumers in England you've encountered warnings and had to agree to new terms.

As discussed in my blog about the Limited Data Use policy (LDU) for advertising in California, new laws have been passed in the US and the UK govern when and how companies can use your data.

Many businesses have started integrating privacy into their unique selling propositions like search engine provider DuckDuckGo.

Facebook still has to submit quarterly certifications that the company is in compliance with the privacy program mandated by the FTC’s new 20-year settlement order.

Social media companies are under a new level of scrutiny for how they capture data from users and use it in retargeting ad campaigns.

That's not to say social media marketing is going away anytime soon.

(Check out the last blog about top tips for how to use Instagram Reels for your business).

A coalition of tech companies, activist groups and publishers, which include Mozilla, DuckDuckGo and the Electronic Frontier Foundation, are supporting a new standard to allow internet users set their privacy settings for the entire web.

The Global Privacy Control, gives users a single setting in their browsers or through browser extensions instructing every website they visit not to sell or share their data.

This privacy control is already supported by The Washington Post, The New York Times, and the Financial Times. It's also backed by Automattic, which manages the blogging sites of Tumblr and wordpress.com.

While it's going to take some time to implement on this level,Peter Dolanjski, director of product at DuckDuckGo and other supporters of the privacy control think that this may offer legal protection for consumers whose data was sold without their permission going forward.

This is because using the Global Privacy Control, under the California Consumer Privacy Act, can potentially let users send a legally binding request to website owners to not sell their data.

Additionally, the privacy control setting may also be enforceable under Europe’s General Data Protection Regulation.

The ISO backers of the standard are making plans to communicate with European privacy regulators on the exact details of how that would work, according to Dolanjski.

Back in the day, Do Not Track offered a false sense of hope to consumers that they wouldn't be tracked across the web after clicking on one ad.

Do Not Track was a browser setting that was created after the FTC's 2003 Do Not Call registry launched.

But in reality Do Not Track may help ad networks “fingerprint” a browser, a technique used by tracking systems to kill ad blockers by identifying unique characteristics in a user’s browser configuration.

The Global Privacy Standard shows more promise for consumers to have a sweeping internet-wide protection of privacy and possibly with legally enforced support.

What's never mentioned in public forums, Senate meetings with heads of big tech, and publicized discussions about consumer privacy, is the impact of these new regulations on advertising companies.

While it is important to protect consumer privacy, the power of retargeting to sell products is huge. When it's done accurately, I don't mind being retargeted with ads that match my interests.

Marketers have families too. They support their families through running successful ad campaigns.

Being a marketer or owning a company with a social media marketing team doesn't automatically equal bad business ethics or stealing data.

Not every ad campaign that's run is based off of an illicit thieving of personal data. A lot of the hostile encounters between consumers and ad companies come from a simple lack of understanding for how ads work.

If you have any doubt of that, simply look at Mark Zuckerberg explaining the internet to Congress:

It isn't widely known what cookies are, how they are used, and how you can opt out of being tracked.

Simply using an internet browser you don't log into social media with or your email with for google searches can help you filter which ads you're retargeted with.

I know many marketers whether they run Chat bot marketing firms, or social media agencies or train people how to become a marketer who have a heart of gold.

When I took a course by Amy Porterfield I was surprised at her kindness and human approach. Some of the best people I know are heart-based marketers that also want to impact the world in a positive way.

At the same time, there are plenty of 'used-car-salesmen' vibe sales people who really don't care how they affect the world and use unethical methods of getting consumer data and targeting them with ads.

Overall, I still think it's worth asking:

"How do these new regulations, and settings affect the ad industry negatively? To what extent?"

"How many people who are now forced to move online due to covid regulations are going to have trouble making their rent or paying their bills due to more restrictions on advertising?"

These are valid questions to ask when an existing industry is turned on its head due to the mistakes of major players like Facebook, for not protecting massive amounts of users' privacy.

If we look at the last presidential election in 2016, and consider the impact of the Russian hackers with fake Facebook profiles, disinformation that influenced the election results, hate mongering to destabilize America and pit people of different races against each other - it's clear there needs to be oversight here.

There needs to be assurances and triple checks on not just consumer data, but the security of social media sites with large echo chambers of influence.

One of the biggest causes of some of the negative aspects of today’s internet experience is from filter bubbles and misinformation to discrimination based on people’s behavior and perceived demographics.

Which, just to say it plainly, is social media sites' algorithms saying essentially, "Oh you seem like you're saying some racist things, here are more racists who agree with you we'll show you on the News Feed to keep you more engaged and spend a longer amount of time on our website."

The draw back of this is that people just get a confirmation bias on steroids without being exposed to equally valid opposing views on the same topic.

“It’s all traced back to the same behavioral data profiles,” says Gabriel Weinberg, CEO of DuckDuckGo.

On one hand, we definitely need to re-tool how everyday people are fed the same type of info on social media and definitely not steal data from consumers who have opted out.

On the other hand, we also would benefit from taking into account where the balance is for restrictions on advertising and keeping the industry from suffering the same sort of economic depression that hit so many businesses after covid regulations went into play.

What is your opinion about consumer privacy rights? Do you think we should also consider the ability of advertisers to make a living when creating new restrictions on running ads?

. . .

New Solution to Facebook Ad Policy Violations

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You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled. My clients have included social media marketing agencies of Tony Robbins, Harv Eker and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

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If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now! If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

5 Business Tips Every Business Owner Should Know

One of the biggest challenges owning a business is being a specialist in your own field, but a complete newb on the skills for managing a business and scaling it.

You can dodge the bullet of making common mistakes many startup founders make by reading the following 5 tips every business owner should know.

1. Learn to Make Definite Decisions

One of the biggest ways to fail in business is being indecisive. Not making a decision is a decision too and can hurt your momentum as well as create new problems. Getting crystal clear on what your business does and what it doesn't do will help you refine your process and get-er-done much faster.

2. Study Your Competition

Be aware of your competition and either reverse engineer their successful tactics, improve upon them or use first principle thinking to overcome where they offer something better than your company does.

3. Know the Marketplace and Define Clear KPIs

A successful business needs data on who their target audience is, market trends, current competition and expected growth in supply and demand.

Glossing over this can be a fatal flaw where an entrepreneur bases a whole business model on an audience that doesn't actually exist.

Don't make that mistake. Do careful, detailed and written down market research from the jump.

You need to be clear on the 4 Ps: product, price, promotion, and place. They can navigate the creation of your market research, marketing plan, and customer avatars, and serve as a great jumping-off point if you're not certain where to start.

4. Learn How To Write & Read Good Contracts

Whether it's an NDA, non-compete or a marketing proposal you're presenting or receiving this is another overlooked skill that can be developed with a little googling. (Here are 12 Elements Every Marketing Contract Should Have)

The more proficient you become at writing agreements and reading them (or outsourcing this to your lawyer) the better business you'll be able to do.

5. Consistently Improve One Thing Everyday

Consistency is the key to growth and learning how to adapt to new and changing markets. Find out which processes work well, optimize them and look for ways to improve them. Daily.

While it may seem like a lot to ask, to improve one thing everyday it could simply come down to improving how you make your first cup of coffee, getting consistent wake up and sleep times to increase productivity, using tools like Evernote to schedule meetings and times when you put the nose to the grind stone to churn out new ideas for your business.

All these little things add up to create the momentum that carries you forward to the next gen level of what your business is able to accomplish - as long as you are consistently mentally looking for ways to up the ante.

It is as much an attitude as it is a daily ritual. Reviewing your day's tasks at the end of the day and seeing what you've got done adds to the feeling of completeness, helps remind you of things you forgot to do, and shifts from the frantic overwhelm to an organized plan of attack for the next day's activities.

. . .

New Solution to Facebook Ad Policy Violations

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? My calendar is here.

5 Top Tips to Avoid Zoom Fatigue

Credit: Google Trends

While working at Facebook I interfaced with teams around the world on video, which was cool when mixed with real life meetings with fellow Facebook colleagues but now everything is on Zoom.

If you feel like you're getting a lot more tired at the EOD than pre-covid19 you’re not alone. Zoom fatigue is a real issue that many of us suffer from since March of this year.

Back in the 80s Sci Fi films showed video chatting as futuristic tech - their future is our right now but why are Zoom video chats tiring?

Well, in a real life meeting there is a lot more social stimulation, just being around other people can be invigorating. But in the silo of staring intently at a screen to retain the info can be exhausting.

Video Calls Make Us Lose Focus

Being able to do a quick whispered comment in a meeting to a colleague and then refocus doesn't have a Zoom equivalent. It's way too easy to lose our focus and go down the rabbit hole.

It starts innocently enough with one email, one Facebook messenger response, one text, or perhaps a Slack convo that we attempt to do all within a minute or two

10 minutes later we refocus, look up and have no idea what was being said and look like an ass to other conference attendees.

Not to worry! For all you social media marketers on Facebook, IG, Twitter, and business owners or remote workers I've got a few tips to help:

Here Are 5 Tips to Relieve Zoom Fatigue

1. Talk On The Phone - Yes This Is Still A Thing

Ask any preteen right now & they'll say phones are so 1999, but phone calls are still a thing for a lot of people, especially those who run their own businesses.

Phone calls are especially helpful to reduce Zoom fatigue. When on the phone with Mari Smith, the Queen of Facebook, we chatted about my upcoming feature in her Facebook Marketing Essentials course (FBME2).

Mari and I opted for a phone call instead of Zoom, because we have both been on so many Zoom calls recently due to covid 19. A phone call was a nice break from Zoom fatigue.

Here's a plug for her marketing course I'm featured in talking on Facebook policies: Mari Smith's Facebook Marketing Essentials 2

Back to relieving Zoom fatigue - if you're a pacer like me, talking when you walk helps get the creative juices flowing as well for new business ideas and conversation starters.

You can also see if there are any calls that you can switch to email or Slack if they aren't too too in-depth, this will help you recharge and refresh. Phone calls also let you do a little multitasking without appearing rude to your Zoom guests.

Saying something as simple as, "I'd appreciate a chance to recharge from staring at screens so much, mind if we switch to a phone call?"

Chances are, the other person is also facing Zoom fatigue and would enjoy a break too.

If you're a business consultant and give career advice, this can be achieved just as well over a phone call as on Zoom. You can even build in looking at a website a client has on your computer for a couple of minutes, giving feedback, and then stepping away from the screen.

2. Integrate Breaks Into Your Daily Schedule

Uninterrupted screen staring will tire us out so we need visual breaks to "refresh our mental screens" in a manner of speaking. Visual breaks help us refocus, if our brains are growing fatigued.

When you plan the day, build in a few breaks. If you have a longer Zoom call scheduled, make sure to take a few mini breaks and look away from your computer screen. Follow the 20 second rule, for every 20 minutes staring at the screen look at something 20 feet away, for 20 seconds.

Your friends, family, and business associates are going to be a lot more understanding than we may assume, if you both want to talk without having to look at the screen, to give your eyes a break for a moment (and perhaps add some carrots into your diet).

Sometimes things just get busy and you have nonstop Zoom calls, make sure that your scheduling app, daily planner Google Calendar or smart phone notepad (wherever you schedule the day at) also includes a buffer of 20-30 minutes between meetings.

This will give you a little bit of time to go for a 10 minute walk outside (walking increases productivity and creativity up to 60%), make a cup of coffee, meditate for 5 minutes, make a healthy snack and look away from the screen.

3. Notice Zoom Callers Backgrounds

Now this may sound silly at first, but you can actually reduce strain by simply taking a moment to look at the background of your Zoom counterparts.

Sometimes we stare at our own faces too much on Zoom calls, or other people's faces, but when you take a moment to notice the plants in your associates background, book titles on their bookshelf, it can give your eyes a break from staring at the same thing.

At the same time, if you're on a Zoom meeting with a bunch of people and they all have clutter in their backgrounds, don't focus on that. Even ask people not speaking to use avatars or suggest plain backgrounds either with a green screen and the Zoom virtual background feature or just for them to sit with a plain wall behind them.

4. Ensure There's Speaking Protocol for Social Zooms

Given that we are all on lockdown due to Covid-19 regulations often socializing nowadays is done on Zoom calls. But, if everyone is talking at once (especially when there's alcohol involved) this can lead to fatigue (and annoyance if your guests decide yell over others to be heard).

This can be solved by just simply verbalizing that taking turns is going to be followed. Now everyone gets a chance to talk and it isn't a room of people talking at once - this relieves screen fatigue.

When there aren't clear expectations outlined, the more alpha members of both genders jump in and compete for conversation space. By outlining expectations and format, this helps everyone out and reduces Zoom fatigue.

5. Reduce Multitasking

Multitasking IRL or on Zoom actually lessens our productivity. For those readers who are entrepreneurs and are familiar with 'serial entrepreneurship' you understand how spreading yourself too thin isn't as effective as laser-focusing on one project and nurturing it to perfection.

While it's tempting to think that you can use Zoom to do more in less time, research shows that trying to do a lot of things at once leads to a lesser performance.

This is due in part because you have to turn one part of your brain off and back on for the different types of tasks, which equals around a 40% dive in productivity.

According to the Stanford Memory Laboratory, those who multitask a lot can’t even remember stuff as well as those who choose to use tunnel vision productively, which makes sense given the experiences I've had and fellow startup founders in juggling 10 things at once leading to less quality than focusing on one thing or just a few things.

This also reminds me of another proof of concept moment in business history. Ebay started by dominating a small market of those who liked beanie babies, Amazon started with just books.

It was by focusing on a smaller area first, and getting expert level at this that lead to these companies' success and later expansion to other markets. You can read more about this in the blog on What Made Amazon & eBay So Successful (it's all in the power of dominating sub niches).

They key take away here is that when you're on a Zoom call, it'll be helpful to close the other tabs you have open and put away your smart phone. Be here now. Distractions can wait.
Practice these 5 tips and you'll find it refreshing to relieve the Zoom fatigue as we adapt to the new normal. By the end of 2021 I predict we'll have things more or less back to normal.
In the meantime I hope you've found these steps helpful. Do you have anything you've done to help with Zoom fatigue that isn't on this list or have a story about Zoom fatigue you want to share?

Comment below!

. . .

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Nerd Batman: Business Profile of Dean Kamen

Meet Dean Kamen the inventor of the Segway and the iBOT -- a motorized wheelchair that climbs stairs. Stephen Colbert took one for a spin. He lives on a island powered by wind & solar and holds over 1,000 patents.

The iBot was revealed in 1999. The IBOT™ is a battery-powered wheelchair built from sensors, microprocessors and gyroscopes that can climb stairs and stand upright on two wheels, empowering handicapped people to see and move at eye-level.

Kamen was already being paid for his ideas as a teenager; he built light and sound systems for local bands and museums. He was earning $60,000 -more than both of his parents- before even graduating high school.

Kamen went to college at the Worcester Polytechnic Institute, but dropped out in 1976 before graduating because of his invention of an insulin pump called AutoSyringe.

He sold this invention to the health care company, Baxter International making him a millionaire.

That's a pretty fast start, I mean, aside from children who just inherent millions of dollars, for a self-made millionaire it's pretty impressive.

I dropped out of college to work at Facebook for a few years before going back and finishing my degree in Geography but perhaps it would have paid off to invest in the list of inventions I've created but never followed up with.

World Health Organization stats show there's are 900 million people worldwide without a supply of clean drinking water and 3.5 million people die every year due to diseases in unsanitary water they drink. Despite the fact that over two-thirds of our planet's surface is covered with water, only 1% of it is potable.

Dean decided to tackle this problem with the invention of the Slingshot - a vapor distillation system powered by a Stirling engine. It's about the size of a mini fridge and can run off any combustable fuel even animal dung.

Credit: Coca-Cola's Site

The Slingshot uses less electricity than a hair dryer and can purify water from any source whether that's ocean salt water, sewage, urine, polluted groundwater and more. One device can produce clean drinking water for up to 100 people a day.

Slingshot was successfully tested for a month in a village in Honduras 2006. While the initial devices cost hundreds of thousands of dollars, Kamen is hoping that in the future there will be increased economies of scale to drive down the cost to $2,000 each.

Meantime, he struck up a deal with Coca-Cola: Kamen would build a better soda fountain for Coca-Cola and in return Coke is using their global distribution network to distribute the Slingshot to water-scarce countries.

Coke got together with 10 international organizations and started distributing the Slingshot in 2013 as part of their Ekocenter kiosks.

These kiosks are solar powered shipping containers that provide impoverished communities with safe drinking water, internet access and items like mosquito repellant as well as first-aid kits (and of course Coke for sale).

By 2017 there are 150 Ekocenters in 8 countries, most of them run sustainably by women entrepreneurs, providing 78.1 million liters of clean drinking water.

A Multimillionaire With A Conscience

In an interview with Tech Crunch, Kamen talked about the conversations he has with the youth:

"You asked what keeps me up at night. There will be a never ending set of potential catastrophes that confront humanity and the way we will avoid succumbing to those catastrophes is well-educated kids that have the appropriate perspective and judgment as to how to use that education and their technology for good."

Covid rocked the nation with countless jobs lost, economy plunges, and stores everywhere requiring face masks to buy groceries or shop at any retail establishment.

Dean and the airplane maker Boeing gave New Hampshire more than half a million face masks.

Boeing's 737-700 aircraft flew around 540,000 medical-grade face masks from China to Manchester-Boston Regional airport, as part of a deal Kamen coordinated, who brought 91,000 pounds of personal protective equipment to the state the previous weekend.

Kamen got the face masks from manufacturers in China through his company DEKA Research and Development, Corp.

Kamen's Secret Bat Cave

Credit: Spectrum.ieee

Like Batman, Dean Kamen has his own secret layer, a private island he owns off the coast of Connecticut (though officially in New York state) called North Dumpling Island.

Dean has a charred, yellowing copy of North Dumpling’s ancient constitution, a nearly verbatim match with the U.S. Constitution, and his own currency which is more of a joke, measured in units of Pi (3.14159).

Kamen's island is a success story for Zero-Net energy - it's completely sustainable using renewable energy.

Using a combination of wind and solar energy and heavy usage of LED lights, the island works independently of regional electrical grids. There is even a lighthouse, a replica of Stonehenge, and a “navy” consisting of one amphibious vehicle.

Photo: Kevin Cooley

No one knows who built this replication of Stonehenge, it was there when Kamen bought the island. The official vehicle of Dean Kamen’s island nation is, you guessed it, a Segway.

The rockstar inventor flies around in a souped-up Enstrom 480 helicopter between North Dumpling and his main residence, a majestic house in Manchester, N.H., near his Deka Research and Development Corp. in a row of refurbished mill buildings.

Credit: Spectrum

To coordinate the different sources, Kamen designed an intelligent system that knows, down to an individual solar panel or light source, how much energy is being produced and consumed on the island.

Kamen's LED lights are pretty sweet.They wash over the island in colors which cycle through the rainbow (and they can be set to a disco beat, but that’s another story). Just as amazing is the system’s engineering marvel that lets Kamen control every circuit on his island empire from anywhere in the world.

Photo: Kevin Cooley

The Stirling engine is the backup generator on the island, a 193-year-old design modified by Kamen to meet his needs.

Kamen believes in the future that almost everyone should have some means of locally generating electric power. It’s the only logical solution for an overtaxed, under maintained national grid that’s vulnerable to any disruption, be it an ice storm or a terrorist attack.

I think what I find interesting about Kamen - I mean there are a 1000 interesting things but to hone in on one - is that he is still down to earth, less of a holier-than-thou titan more of a nerd Batman, often dressed in denim.

"It's not about technology it's about people and stories," Kamen said in an appeal to the heart.

He recounts how DARPA approached him asking how is it that when a soldier gets hurt in battle, they get top of the line surgery civilians wouldn't get but if they lose an arm or leg they get the same wooden stick with a hook on the end that was given to them in the Civil War a century ago?

DARPA asked Kamen to build something that could interface between machines and humans, Kamen disbelievingly said (paraphrasing), "I think they were watching too much Terminator films."

Yet 15 months later, Dean Kamen had a working model where a soldier who lost his arm in the services, was able to use a robotic arm to pick up a grape (it's quit amazing) in this Ted Talk:

What do you think Kamen should invent next?

. . .

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Microbots: The Future of Biotech

Credit: Newsweek

Entrepreneurs are at it again with an incredible new development: The Soft Tissue Autonomous Robot (STAR). It's a robot that sutures soft tissue with built in dexterity and AI learning abilities.

Just the size of a small vitamin capsule, a robotic cylinder is hooked onto the end of a catheter. It's inserted at the base of the heart and using a motorized drive system this microbot cruises to a patient's leaking heart valve.

The robotic cylinder moves along side the ventricular wall, locating the damaged valve near the top of the ventricle using both touch sensors and vision.

After that the microbot gets into position by the leaking valve while a surgeon launches the minuscule stopper from this tiny robot which stops the leak.

If Elon Musk wants to take us to Mars, we'll need innovative solutions like robotic surgeons for the journey through space in case of injuries.

Right now there is more of a proliferation of cobots - robots that work with surgeons instead of replace them - but eventually much of these operations will be done by autonomous robots that work faster and learn quicker than humans.

Entrepreneurs aren't the only ones who see the huge potential of the microbot industry; Google's parent company Alphabet partnered with Johnson & Johnson to create surgical robots.

This partnership is called Verb Surgical, and their robotic surgeons hit the market this year with the goal to democratize surgery.

One of the side affects of mass production, when larger companies get involved, is the price is driven down making this one day a quite affordable procedure cheaper than the insanely expensive hospital bills Americans have to pay for routine medical work.

Bionaut's Microscopic Robot Surgeon

Ever heard of Bionaut? I haven't either yet this Israeli startup is making waves right now in the bio tech world. Their robot is nearly microscopic in size and speeds through tissue at 60 centimeters per hour.

Credit: https://www.bionautlabs.com

Bionaut's microbot is precise and uses magnetic fields to guide its path through the body. It's remote controlled to deliver cancer treating drugs at the precise location cancerous cells spring up.

This offers a huge advantage to traditional system-wide treatment of chemotherapy which kills off so much of healthy immune system defenses, because the robotic surgeon targets only where the cancer pops up.

Credit: https://www.bionautlabs.com/

While my stance on self-driving cars won't change (we deserve our own autonomy for where we go and when, giving this up is tantamount to a civil liberty - altho public transit or having it an option for Lyft or Uber is great) it does seem like a great idea to automate surgery when possible.

According to the scientific journal Nature, mistakes by clinicians lead to more than 200,000 US deaths each year. I've had my experience with doctors making mistakes in hospitals too.

Luckily not with any surgeries, still it's a powerful argument for supervised microbot surgeries to be in our future some day.

A 10 Year Plan

Autonomous surgery would also help rural areas that also suffer from food deserts and lack of access to surgeons.

Realistically, it's going to take another 10 years to get to the point of full autonomy because where robots fail and humans are more efficient is when something unexpected happens.

Whether a blood vessel is located in a place it wasn't supposed to be, or a new reaction during surgery happens, robots can't adapt yet as well as human surgeons who have more contextual knowledge and experience.

The DaVinci surgical system has already been using robotic arms to assist with minimally invasive surgeries with 3D high definition views of the surgical area since 1995.

Being able to stack new tools onto an existing system like the DaVinci one, will make the transition smoother, since it's already a stable platform with over a decade of proven results.

Would you trust a robot surgeon to operate on you?

. . .

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The Secret Power of Follow Up Questions

Right now it is especially important to stop looking at TikTok & develop the skill of active listening.

Customer feedback is often ignored and profits are lost because a Startup founder is too attached to an old idea that is no longer feasible in today’s market.

We’ve got black lives matters protests, we’ve got different opinions on COVID-19, opinions on how the government is handling it...

What they should be doing what they shouldn’t be doing..blah blah blah. It's so much!

When you find yourself going down a black hole of madness and negativity there is another option:

Instead of just waiting for someone to stop talking and eagerly decide exactly who they are and tell them this forcefully, we can also choose to simply pause. Ask a few questions to clarify their point of view.

We can exchange the eagerness to speak our opinion for curiosity.

The Art of Follow Up Questions

I believe that right now many of us have lost the art of follow-up questions.

I was hanging out with a friend I’ve known since childhood and I share the exciting news of one of the biggest moments of my life, of launching my second business in e-commerce.

He asked zero follow-up questions and made me feel like I hadn’t even spoken. And I know honestly reflecting there were moments as a teen, I was so eager to share something that didn’t notice the other person had just shared something meaningful.

The good thing about perspective is you can use it to examine itself. Instead of the knee-jerk reaction many have to constructive feedback to say, “Well I guess I failed at that too.” < end convo > we have the amazing quality of trying just a little harder.

Studies Show That...

Right now is a great time to examine perspectives, especially our own, and see how we can do better, be better than just mediocre.

The Harvard Business Review did a study on active listening that revealed some key insights here.

Credit: Harvard Business Review

Imagine that - when someone gives you feedback and sounds judgmental af you don't receive their feedback too well. On the flip side, when feedback is delivered from someone who is active listening, it is 10 times more well received.

The study the Harvard Business Review did demonstrates this isn't just a theory but statistically proven true time after time. One lab experiment assigned 112 undergraduate students to be speaker or listener.

Another lab experiment done with 114 undergraduates at a business school. The students were told to talk about their future plans and each student was paired with poor, moderate and good listeners. This is what they found:

Credit: Harvard Business Review

Our customers deserve better too. Many are buying on debts they can’t pay back and it’s not too much to ask for active listening to play a role in the customer experience.

The Pay Off is Big

The teenage version of ourselves isn’t who we are today - we are fully capable of asking follow up questions to demonstrate sincere interest in our clientele.

And, the added perks of doing so are many. The small amount of energy invested in being curious, will often reduce conflict, and increase CTV.

The range of environments and businesses that benefit from follow up questions and active listening is well documented. In the medical peer-reviewed Electron Physician journal a study revealed that:

"One of the important causes of medical errors and unintentional harm to patients is ineffective communication. Active listening does not come naturally to most of us, and, like other communication skills, it must be learned and developed."

I definitely don't want a doctor to operate on the wrong body part because he didn't listen well! Asking follow up questions derived from sincerely listening to someone has tremendous value.

This journal also makes the important observation - active listening doesn't always come naturally.

You do have to make an effort to develop it to benefit from these skills. But, the pay off is huge:

Better business deals, better converting sales funnel, positive social circles and high-power networking.

Appreciated & Respected

I’ve learned since being a child, the value in asking follow-up questions. I've learned the value of active listening and making other people feel appreciated and respected.

Personally & professionally.

Of course, I'm still working on perfecting it but, I'm aware of where the work needs to be done which is where the first battle is won.

When someone doesn't feel appreciated or respected who's shopping at your store or contracting your service you reduce their loyalty and chance they'll give you repeat business.

In social circles, this can cause unnecessary rifts that are easier to prevent than repair.

That’s why it’s important right now to just take a moment and pause before we respond to other people.

This helps us in our business doing market research on what the customers really want instead of our assumption of how we can solve their pain points.

What are the underlying circumstances of a pain point?

What second solution are they trying to solve in addition to the first?

These sort of questions are not asked nor are they answered when we are quick to assume that we know what another person feels, thinks, or believes.

We won't know a prospects' wants and needs unless we ask follow-up questions.

Omitting this very crucial part of social interaction is what leads very good people who used to be great friends to sometimes never even speak again because they take a hard stance on one issue, and refuse to listen to each other.

With the heightened emotion, panic, fear and everything else going on right now the reptile part of our animal brain that dictates the flight or fight response just assumes that if someone doesn’t agree with us about something like Covid they must be a danger to be avoided.

While this can be understandable if someone who tested positive is out shaking hands and kissing babies and refuses to socially distance - which would be irresponsible and unfair to other people who don’t want to get sick-

In other circumstances when it’s merely an intellectual debate those follow-up questions help us to understand why someone feels the way they feel.

You will discover using the secret power of follow up questions, pausing your first reaction, that you have more in common with another person than you think you do.

And they’ll hear your point of view better if you listen first. #facts

Great Follow Up Questions To Ask

So the next time you find yourself disagreeing with someone try waiting to share your opinion. First ask follow-up questions like:

What led you to believe this?

Is that so?

What do you think of other people that disagree with this point of view?

Do you think other people may have doubts about that?

What would you say to someone that doubted that this is the best approach?

Does their opinion have any merit?

Is there anything you think you should say to someone that you respect but may not share your opinion on this topic?

Do you have any doubts about the position you’ve taken on this issue?

In Conclusion...

By simply asking people for more information you show them that you are sincerely interested in understanding why they think the way they do instead of demonstrating to them that your only interest is in hearing yourself speak or being right or just scoring points in a conversation or debate.

And we need more constructive solution-focused conversations right now, less aimless arguing.

Asking questions through active listening also shows that you respect the other person.

How many times has a sales agent tried to pitch you over the phone, or at a car dealership or at Best Buy and was more concerned with getting to the end of their pitch than hearing you?

Annoying right?

Not just annoying - it’s ineffective. The sales agents that pause and listen to what the potential customer is actually saying convert at much higher rates because they’ve made people feel appreciated and respected.

Now that you’re taking the time to really ask why they feel the way they feel instead of assuming you already know everything about them because of one word that triggered you - everyone feels better.

It also empowers you to overcome misconceptions the other person may have had about you. As well as clear up misunderstandings you had about the other person.

So ask follow up questions!

It allows us to bridge gaps rather than burn bridges which is always a lot more advantageous.

Do you have a time you wish someone listened to you better as a customer or personally?

. . .

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TikTok – Spyware or Social Media App?

Did the Chinese create TikTok just for mining data? Is it any worse than what Facebook already does?

TikTok (formerly known as Musical.ly,)is a Chinese video-sharing social networking service owned by ByteDance. Most use the app for creating short music, lip-sync, dance,comedy and talent videos around 3 to 15 seconds long as well as short looping videos 3 to 60 seconds song.

Friends of mine encouraged me to get TikTok when it first came out but I didn't and I'm glad now that I didn't.

A college student from Palo Alto California, Misty Hong, is suing ByteDance for breaking federal computer fraud law, the California Constitution's right to privacy law and more.

TikTok uses close up videos of faces from their user base to collect biometric data, the lawsuit claims. After you shoot a video and click on the next button, these videos are transferred to many other websites without your knowledge.

This occurs before you even post the video or save it, Hong's lawsuit states. According to CNET:

"Hong downloaded TikTok in March or April 2019 but never created an account, according to the lawsuit. Months later, she discovered TikTok made one for her. She created five or six videos using the app but never saved or published the videos. Still, TikTok secretly took the videos and her data without her knowledge and sent the information to servers in China, according to the lawsuit."

Well..um..that's a bit of a buzz kill from your singing dancing videos. Super glad to have dodged that bullet.

TikTok has been pulled from the App Store and Play Store in India, its largest market, and has seen similar protests from users in other major markets around the world, including the U.S.

The hacker group, Anonymous has posted on Twitter encouraging everyone to get off of TikTok:

Source: Twitter.com

Lawsuits aside, diving into the secrets to how TikTok works on the back end is quite revealing. A software engineer reverse engineered TikTok and found some alarming details he shared on Reddit:

Source: Reddit

Credit: Reddit Thread Here

I promise you, this isn't a smear campaign on TikTok as I'm objective towards the app having never used it or having an interest really for or against it. But researching TikTok bring up a lot of questionable data.

U.S. Army operatives aren’t allowed to use it, for instance, and the TSA asked employees to stop using it at work in February.

Not to mention the FTC is fining the company $5.7 million for mining data from children under 13 years old like email addresses, location, names, and age.

Instead of face privacy concerns head-on, TikTok and ByteDance continually attempt dodge them with convoluted location-based developer restrictions and subterfuge about where, exactly, the company is headquartered.

That alone should raise some suspicions. While there is, unfortunately, a lot of anti-Chinese sentiment in America right now, there are also real concerns about privacy being violated for those using the TikTok app.

Trump is threatening to ban TikTok with an executive order now, while Microsoft wants to buy TikTok. The problem is, trust.

With all the back doors that can be built into an app to remote filter data to servers in other countries, it would always be suspect. And in essence, it's Microsoft buying your data if you use TikTok, from China, to use for Microsoft products to finally compete with Facebook.

That doesn't exactly allay legitimate concerns about protection of our data. So yes, there are rumbles beneath the surface right now about all of this.

I believe it is a good time to assess priorities for what kids are exposed to. I'd like to opt out of this real life version of a Black Mirror episode we seem to be living in right now. We can do this by choosing what we expose ourselves to and our families.

Cognitive development of teens isn't exactly part of this business blog's focus, but it is something to keep in mind when making parental choices.

The news about TikTok's massive (intentional) data breaches is a good reminder that, even despite being in lockdown due to covid, we don't all have to keep staring at screens.

Do you use TikTok? Do your kids? What are some alternatives to staring at screens you enjoy? Comment below!

. . .

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Airbnb’s Interesting Windfall During Covid

While you're jamming to great music working from home, ever get cabin fever? Airbnb is the go-to choice to escape the confines of your home/office/sometimes-prison.

Isn't it struggling like other businesses right now due to covid?

Yes & No.

Airbnb was founded in 2008 by Brian Chesky and Joe Gebbia then later, Nathan Blecharczy. They had the zany idea of just putting an air mattress in their living room in San Francisco and marketing that as a Bed and Breakfast. Yet now, Airbnb is a household name.

The founders are all billionaires at this point. The company was planning on going public this year, until the Corona Virus pandemic bottomed out many markets world wide.

Now, Airbnb bookings have tanked like Jurassic Park sequels.

According to AirDNA bookings in Europe collapsed in March, dropping 80% compared to the prior week in the week starting March 9, and another 10% on top of that for the week of March 16.

Today Sydney’s Opera House, Bangkok’s night markets, the Louvre Museum in Paris and the Colosseum in Rome are empty of those annoying tourists whose money generated significant income for cities, above & beyond just the gig economy.

Airbnb honored cancellations by all the guests despite how much this pissed off hosts. Founder Brian Chesky explained, in a letter to Airbnb Hosts,

"If we allowed guests to cancel and receive a refund, we knew it could have significant consequences on your livelihood. But, we couldn’t have guests and hosts feel pressured to put themselves into unsafe situations and create an additional public health hazard."

"We determined that we had to allow your guests to cancel and receive a full refund—including all our fees. Please know this decision was not a business decision, but based on protecting public health."

"However, while I believe we did the right thing in prioritizing health and safety, I’m sorry that we communicated this decision to guests without consulting you—like partners should. We have heard from you and we know we could have been better partners."

Airbnb intends to give a $250 million payout for the Airbnb hosts who lost income as guests canceled their stays due to the C-19 pandemic.

The founders are also creating a $10 million Superhost Relief Fund designed for Superhosts who rent out their own home and need help paying their rent or mortgage.

Not everyone views the economy crashing as a bad thing, for this particular industry. Critics bring up valid points on how Airbnb causes housing shortages as Short Term Rentals (STRs) are empty saved for Airbnbers while local residents can't find a place to call home.

Some of the most stinging critique comes from Lionel Laurent of the Bloomberg Opinion column:

"Paris has 100,000 empty homes and 100,000 second homes, according to the mayor’s office, fueling a sense of social injustice. One study of Airbnb in a Lisbon neighborhood between 2015 and 2017 found it looked less like a sharing economy and more like a buy-to-let craze, with 99% of short-term rentals marketed all year round."

I went to Paris for the first time last year and stayed in a charming chateaux, complete with a hookah and Pink Floyd on vinyl. But, like most tourists, I didn't consider locals may be put out by not having a place to rent.

Definitely food for thought. Laurent continues his comments here:

“Short-term rentals have had a disastrous impact on cities’ rental markets,” McGill University’s David Wachsmuth told The Intelligencer...Will a post-Covid-19 society really want that back?"

This is a good question, Laurent makes great points. Honestly, I think given the C-19 occupation limits and social distancing, Airbnb is a marriage of convenience that wins out over social justice concerns however justified.

It's more than just ease of use, staying at a vacation rental is now about safety and Airbnb offers a contactless check in & out system unlike most hotels.

While many things seem bleak, and doom scrolling frames things in a negative light ("It's sunny outside honey" "Yes but it must be part of a plot!") - there is an upside. We aren't losing Airbnb yet.

Airbnb's Windfall

For Airbnb hosts who have places in rural settings the market is booming thanks to cabin fever. Many want an escape and this is the perfect way to do so.

Rural hosts earned over $200 million dollars in just June 2020 alone, in the USA, according to Airbnb's newspage.

According to CNBC:

Trisha Mixer lost over $40,000 worth of bookings for her two properties outside Austin, Texas, when Covid-19 hit. But once the state started reopening in May, she said, she was “barraged” with requests. “You could tell people were desperate,” Mixer said.

Mixer’s two properties, a lake house and a cottage, are 30 and 90 minutes away from Austin, respectively, and the majority of her recent customers are other Texans — even people from Austin who just want to get away.

Summer weekends have always been popular, but this year she hasn’t had to do extra to fill up weekdays too. Mixer even raised prices a little to try to slow down the pace of bookings, but it didn’t work.

Her properties are filled through the summer, and weekend business looks steady through the end of October. On these getaways, just some space and, if possible, a swimming pool might be enough.

At Kathryn Langer’s property in Lake Travis, Texas, which sleeps nine people and does have the coveted pool, it is the “busiest and craziest” time in her four years of hosting on Airbnb. People are “stir crazy,” she said, adding that she had a guest who booked in May and then rebooked for August without having visited the first time yet.

Part of this is because of how scared people are of traveling now due to the added risks of catching the Corona Virus. It's much easier to find an Airbnb out in the country a few miles away from your city than it is to book a flight, wade through a crowd of strangers to and from your vacay destination.

In fact, I think I am going to have to check out some of the nearby lake view Airbnbs. This sounds like a safe easy get-away compared to braving an airport right now.

What about you? Willing to brave flying to an exotic destination, or stay in your state and hit up a rural Airbnb?

. . .

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Remembering Why We Do This

It's easy to get stuck in auto pilot - even our reaction to the news, major events and business developments can be automated.

Whirling into chaos, we numb out and forget our big Why, for why we do this. Why we started a business, why we continue to try to improve it and ourselves and we we hope for positive change if everything seems to be burning like the Notre Dame.

When it rains we run outside to roll up our car windows, adrenalin spikes and that one task is all we focus on.

I feel like since the global shut down of cities, the echo chamber on C19 has become a little too dominating, and a message of hopelessness. The reality is, there are good moments that still happen.

Every day.

Pictured above is a man in New Jersey who used a sign to thank hospital workers for saving his wife's life.

"Thank you all in emergency for saving my wife's life," the man wrote on his sign. "I love you all."
The nurse who snapped the photo is Allison Swendsen, who later shared the photo on Instagram and Twitter, where it quickly went viral.

When you are running your own business, crunching numbers, fighting with Facebook when they disable your ad account for no reason at all - it's hard sometimes to touch base with reality.

It's tempting to get sucked into the negative news vortex as well. But we are more productive when we nourish heart smarts and take time out for self care.

We function better, make more informed decisions and see more options open when there is also a little extra inner space that comes from setting the intention to genuinely care about your community, your customers and yes...your self.

A friend of mine recently told me that she felt like with all my big plans, launching a second business, being mentored by millionaires in ecom, writing a book - that I had forgotten to actually love myself.

It felt like I was being put on the spot and forced to be vulnerable while my attention was more focused on impressing this attractive girl I went to UT with, telling her all my grand designs.

She had a point - and I took it seriously.

It wasn't something that I vaguely considered - I set a specific intention to meditate on this during a break in one of my work days building my eCommerce store.

I focused on good moments that happened in my life, the things I've accomplished that I can celebrate as being uniquely me. Not just college degrees or starting businesses but repaired friendships, kind acts for others and developing self awareness.

My heart, which was weighed down with over concern for national issues, the pandemic, people I couldn't help but want to save - felt a release. The attachment lessened to trying to change things I couldn't, at least at this moment.

Afterwards, I got some great news for my business and even better developments unveiled themselves for my new startup.

It isn't a coincidence - there is a causal relationship between our mind state and emotions, and the quality ranking of business decisions -personally & professionally.

According to the Harvard Health Blog, self-care through exercise changes the brain to improve thinking skills:

"Exercise helps memory and thinking through both direct and indirect means."

"The benefits of exercise come directly from its ability to reduce insulin resistance, reduce inflammation, & stimulate the release of growth factors—chemicals in the brain that affect the health of brain cells, the growth of new blood vessels in the brain, and even the abundance and survival of new brain cells. Indirectly, exercise improves mood and sleep, and reduces stress and anxiety."

"Problems in these areas frequently cause or contribute to cognitive impairment."

This is good to remember as we all teach ourselves how to cope with lockdown as discussed in Monday's blog.

Need ideas for how to change up your self-care rituals or want to start from scratch?

Here are 80 Self Care Ideas which include:

√ Journaling
√ Taking time for slow contemplative morning coffee
√ Bookclubs
√ Exchanging social media time for nature time outside
√ Getting up early and reading inspirational books

That man in New Jerz, with his simple sign but powerful message, was so affected by the work done by nurses at that hospital, and his wife's life was saved, that he took the time to share this message even with social distancing.

The nurses that saw this both on social media and at the hospital went to work the next day, even more dedicated to saving lives and feeling glad they are appreciated.

Turns out compassion is great for business.

So take a moment to reflect on why you should love yourself and appreciate the efforts you've taken to get here today.

This will improve your mood, reduce stress and help you make even more strategic choices with better outcomes in your business.

What experiences have you had that give you hope? Comment below!

. . .

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The Art of Guerrilla Marketing

Credit: Diana Parkhouse

Guerrilla Marketing is the ability to turn heads without an extremely large budget. According to Lexico Guerrilla Marketing is defined as:

Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

It isn't what you'll learn about in a class on marketing from your community college or four year university. The key word here is unconventional.

PayPal Got Played By We Pay @ Their Own Conference

Have you ever heard of PayPal freezing a business's money randomly?

It happens. A lot. CNN Business descriptively states:

While it's supposed to be a measure to protect users against fraud, more often than not it has hurt businesses finances a lot. One person was raising money for cancer treatment when PayPal froze his account. Do a simple google search for 'PayPal froze my money' and you'll find thousands of results:

Pay processors and the drama they sometimes cause for entrepreneurs deserves a whole blog unto itself, but going back to Guerrilla Marketing, there are new competitors to PayPal every year. One refused to stay quiet.

One of my favorite examples of Guerrilla Marketing is when the payment processor We Pay dropped a 600 pound block of ice, with hundreds of dollars in it at PayPal's developer conference, at the Moscone Center in San Francisco. The message was clear:

“PayPal freezes your accounts” and that you should “unfreeze your money”… by switching to WePay.

Credit: https://techcrunch.com/2010/10/26/wepay-ice-paypal/

According to Hubspot this increased revenue for We Pay significantly:

• Conversions on landing page 3x higher
• 300% increase in weekly traffic
• 225% increase in signups

But Guerrilla Marketing isn't just pulling pranks it's being prepared for increased traffic and having a framework set up ahead of time to benefit from it. We Pay's achieved this by having a dedicated landing page for its stunt.

The WePay team had prepared in advance for a peak in engagement. They were ready for more emails, calls, and tweets than normal. And they had fun with it, documenting everything with pictures.

Carrie Remake Telekinesis in NYC Coffee Shop Stunt

In 2013, a marketing stunt to promote the remake of Carrie, a horror film from the Steven King book of the same name, pushed Guerrilla Marketing to a new level. A crazy telekinesis stunt was pulled on unsuspecting New Yorkers just trying to get a cup of coffee:

Needless to say, it was effective in getting the word out about the upcoming October 2013 film. While it could be argued that this ploy didn't perfectly fit the definition of being cost-effective

-I mean staging a telekinetic action scene in real life is rather elaborate-

I say it still counts as Guerrilla Marketing. Guerrilla Marketing stunts are risqué, highly visible, and attention-grabbing - all of which the Carrie NYC coffee shop captured. Hard to top that!

Carrie Foursquare's SXSW Tactic Added 100K New Users

On the balling-on-a-budget level, the company Foursquare, which popularized the concept of real-time location-sharing and checking-in, played an actual game of Four Square at SXSW in Austin, Texas in front of the convention hall.

Credit: https://www.zdnet.com/article/playing-four-square-with-foursquare-at-sxsw-2010/

The game drew 1000s of walk-up participants, said Dennis Crowley, CEO of the firm. While the company co-hosted a party Monday night, Crowley said, its SXSW presence didn’t include other bells and whistles like signage or a booth in the hall. It largely hinged on “a box of chalk and two rubber balls,” he said.

“We played all day long, and there was always a waiting line,” Crowley said. “We were handing out tee shirts, buttons, and stickers. Anytime someone didn’t know what Foursquare was, we helped them find it on their phone. We helped get them up and running and using it.”

Foursquare benefited from an additional 100,000 checkins that Saturday they played the four square game at SXSW on. Ever wonder why you see an ad for a store after walking by the store?

Since 2014, Foursquare launched Pilgrim, a piece of code that passively tracks where your phone goes using Bluetooth, Wi-Fi, GPS, and GSM to identify the coffee shop or park or Thai restaurant you’re visiting, then feeds that data to its partner apps to send you a 10 percent off coupon if you leave a review for the restaurant.

Today, Pilgrim and the company’s Places API are an integral part of tens of thousands of apps, sites, and interfaces. As Foursquare’s website says, “If it tells you where, it's probably built on Foursquare.”

While there are privacy concerns using Foursquare and it's technology, that game of four square they played was a great example of low cost Guerrilla Marketing.

If you want to use Guerrilla Marketing for your business here are a few tips:

• Keep your strategy fun, simple, and witty.
• Physically travel to the influencers in your target communities.
• Engage influential bloggers through mutual plugging.
• Flatter your audience. Always make them look good.
• Make social phenomena the core of your campaign.
• Be outrageous.
• Dare your audience to test your services
• Create a viral video that is humorous and pokes fun at yourself.
• Leverage existing communities, events and platforms.
• Impress people who can grow your business thru their audience.
• Create controversy by challenging your competitors. Credit.

How can you use this strategy in your business? Have you seen Guerrilla Marketing happen in real life, or have a favorite example yourself? Comment below!

. . .

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In the Struggle to Survive There is Hope

Credit: Morning Brew

Before the Corona Virus hit and lock stock and barrel shot retailers in the face, brick-and-mortar businesses were already struggling. Several national chains closed down stores in rapid succession like Radioshack, Sears and Blockbuster.

While Tesla is booming in business, retail establishments still face challenges.

Now that stay-at-home orders are in place everywhere, and at best you may have 50% capacity allowed at restaurants, retail businesses need to recalibrate their strategy.

The wait-and-see if things get better approach isn't going to do anyone any favors at this point. We are 5 months into the new now. Graduations canceled, weddings forestalled, schools everywhere moving to remote learning.

McKinsey reports that consumers are more likely to keep many of the habits developed on lock down even after everything returns to normal. (Fingers crossed this actually happens).

In the Struggle to Survive There is Hope

While this does present new challenges, it also presents new opportunities. The masks, social distancing and occupation limits are pushing many businesses who resisted building a digital presence into either going out of business or putting their storefront online.

The bright side of this, is that it is a catalyst for many companies who would have otherwise slowly faded to the background and quietly closed their doors.

With Amazon competing as the largest general store, eBay, and more taking business away from store fronts across the world - now these same businesses are back in the game so to speak.

Being forced to sink or swim right now has helped many companies finally get up to date with creating an online store, meaning they have more opportunities to attract business than if they just stayed analog.

Brand loyalty isn't just an optional strategy - increasing the quality of the customer experience is now super vital to get customers to come back for repeat business.

Offering consumers options for ordering and picking up at the store, and ensuring their websites are mobile friendly are only a few of the adaptations businesses have to go through to survive.

As much doom and gloom as you read in the media, I take this as a good sign because it's pushing some businesses who would have gone out of business in the next couple of years to adapt in new ways that ensure their survival.

There's a taco shop I love who never posted on Facebook before COVID struck and now I can see their specials on their Page, as well as updates to their (rather outdated) website.

Customers can get more info ahead of time on what's on the menu, increasing the chance of this restaurant being where they have lunch today.

It's just one of many examples of how the threat of COVID closures have upped the ante for companies that would otherwise not have tried to go digital.

I see many businesses developing their social media presence now that straight up left their Pages dusty before.

The result is I'm seeing more B2C social interactions, peer support, more accurate reviews, and recommendations, lots of multimedia content, more personalization and an opportunity to build in gamification to the customer journey.

What positive changes have you seen in businesses that are new to right now? Comment below!

. . .

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Does Facebook Only Promote Sad Reacts? No – It Goes Deeper

The content that you see on social media, or Facebook at least, is not as random as you may think it is. The Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds.

Credit: Hootsuite.com

In the early days, when the Facebook algorithm was born, in 2009, posts were sorted based on popularity.
But, after more time passed, Facebook decided to just do what ever they could to keep Facebook users on the platform. The reasoning is that the more time Facebook users are on Facebook, the more they can be advertised to.

Right now there is a lot of negativity on Facebook. There are positive posts too but many news articles state that negative talking points are organically being supported more than positive by the Facebook algorithm.

While Facebook is free to use, Mark Zuckerberg pays the bills through advertisers paying him ad money to run advertisements on the platform.

The more time people spent on Facebook, the more money goes to the shareholders of Facebook.

Facebook's Shareholders

Mark Zuckerberg, with a net worth of $54.7 Billion dollars according to Forbes, holds over 400 million shares of Facebook, comprising a market value of around $82.2 billion.

The Vanguard Group Inc., an investment management company, holds approximately 184.0 million shares of Facebook with a combined market value of about $37.7 billion.

BlackRock an asset and investment management firm, holds about 158.2 million shares of Facebook with a combined market value of $32.3 billion.

FMR LLC, a financial services company holds approximately 123.6 million shares of Facebook with a combined market value of $26.1 billion.

T. Rowe Price is an investment management company offering portfolio management, equities, fixed income, asset allocation, and holds about 107.8 million shares of Facebook totaling a combined market value of $22.1 billion. Source: Investopedia

Facebook Algorithm Changed to Prioritize Friends & Fam

Mark Zuckerberg announced in 2018 that going forward, one of the biggest changes with Facebook was that the algorithm would be modified to prioritize friends and family posts instead of just advertisers' posts.

However, that's not what happened. Instead of seeing more communities of friends and families created, studies revealed that over 50% of increased engagement was paired with increased divisiveness, outrage and angry reactions.

At the same time, the way the Facebook algorithm prioritized content ended up supporting fringe posts on fake news from scam artists and spammers who knew how to work the engagement algorithm.

If It Bleeds It Reads

Journalism, in the news media has always had a slant for things that are negative. Despite the fact that there are also more positive topics that are newsworthy -- these are often ignored to prioritize the shock and awe and graphic violence stories.

So much so, there is even a catch-phrase that journalists use: “If it bleeds it reads.”

In a sense, Facebook has just allowed itself to become prey to the same ideology with one big predator creating the most amount of unhappy feelings in millions of people’s lives as they scroll the newsfeed: Fox News.

“Angry” is the top reaction when it comes to political content, though not other types of content. Fox News hired social media managers who knew how to bleed the hearts of millions through divisive negative stories on Facebook:

Credit: newswhip.com

It's clear Faux News knows exactly what they are doing, and do it well. Creating content that is negative and hateful will get more reactions, with a consistent narrative, posting schedule and relentless factory of discontented posts.

That's not the entire story though. There are plenty of other stories and posts that have gotten a high number of reactions that are positive. Posts about babies, pets, and baking cookies also have gotten incredible amounts of reach.

Over 2 MILLION engagements were drawn to the So Yummy Facebook Page's post on 12 cookie decorating hacks:

Credit: newswhip.com

So while many decry Facebook as having the intention of hurting people's feelings and spreading discontent, this isn't reality. Reality isn't one single narrative. When you subscribe to only one way of thinking you miss out on what's happening in the periphery.

The reality is, Facebook is a tool, and if bad characters spend more time on learning how to use this tool and get more adept at distributing content with higher engagement - they will dominate the Facebook Newsfeed.

Credit: Anthony Quintano

What's curious is how many people seem to miss out on the fact that reactions such as the laugh react and love react, if prioritized in high numbers also drive just as much engagement on Facebook.

The narrative that keeps getting repeated is that Facebook is only supporting negative content, when studies by NewsWhip for instance, show this simply isn't true.

NYU professor Scott Galloway, who is known for his outspoken views on Facebook - and someone whose perspective I value - has also missed this essential fact as well in a recent interview with Fast Company:

"What these companies [eg Facebook] have done is created a business model where the most incendiary, upsetting, controversial, and oftentimes false and damaging things get more oxygen than they deserve because we are a tribal species and when people say things that are upsetting we tend to engage. Engagement equals enrichment. The more rage equals the more clicks equals the more Nissan ads. So these algorithms have figured out that if you promote the flawed junk science of anti-vaxxers, it increases shareholder value. There is a population of people out there that believe vaccinations are bad, and they should be heard. But they should not dominate health news so that you start getting these stories from your friends on Facebook. It starts adding legitimacy, and then there’s a trend around anti-vaccination, and more two- and three-year-old boys and girls have their limbs amputated because of an outbreak of measles which we thought we had conquered 30 or 40 years ago."

While there is definitely a lot of truth to what Galloway speaks of, as far as accountability, fact-checking, anti-trust laws not being enforced on big tech companies like Facebook & Google - he misses the point that there is more than one narrative here.

Positive stories get distribution and crazy amounts of reactions too - just share a photo or video of a puppy and see how many reactions and likes it gets. But - as stated before, when companies who want to use negativity to drive reactions put their posting in overdrive, it will definitely also create massive social media engagement.

One headline I've read recently said,

"Facebook Prioritizes What Makes You ‘Sad’ Or ‘Angry’ Over What You ‘Like’"

and yet this is false - as reactions aside from the likes, also include the wow, laugh, love and new Care react - not just sad or angry.

Later on in the article the author says:

"...all reactions are weighted the same, which means the News Feed prioritizes things you “love” equally to things that make you “angry” or “sad.”"

But the headline stated only the negative emotions.

¯\_(ツ)_/¯

This is an example of cherry-picking info to frame a story to support a bias. A pre-existing narrative being told instead of examining the data and seeing the full picture. How you use a tool determines the emotional outcome.

What's even more disturbing is how willing the public is to accept a pre-framed narrative without investigating it, reactions become almost robotic. (Read Great Leaders Don't Create Robots for more tips on leadership).

Ironically, a lot of the trite dialogue on social media, could have been written by a computer algorithm as it's one person trading talking points they didn't think up, or research themselves with another who is doing the same thing.

People don't study anything that doesn't already confirm their existing bias, and look for things on Facebook to support this rather than research their own beliefs.

It would be great to see folks get informed beyond the 3 primary outdated emotionally charged talking points on posts shared without even googling origins of the info and fact checking with multiple sources.

Forgive me, perhaps I am biased about people who are biased, as I worked at a college instructing students on how to cross reference primary and secondary sources. Authenticating data sources is important before becoming emotionally invested in what you think is the absolute truth. But back to Facebook.

It seems like there is a lot of opportunity right now to prey upon people's fears on social media, but there are just as many opportunities to encourage hope, trust and faith that things will get better.

I've seen posts celebrating the bravery of health care workers get amazing distribution, positive reactions and countless likes.

Don't fall victim to a one-story narrative, examine all sides, cross reference sources to make sure you aren't being fed a one dimensional version of a 5 dimensional reality.

I encourage individual Facebook users, as well as companies and entrepreneurs, to use the tools we have wisely. To do our best to create networks that support authenticity, mutual respect and a narrative that promotes sustainable social networks.

. . .

Available for freelance writing and guest posting on your blog: [email protected]

Great Leaders Don’t Create Robots

Credit: Rock'n Roll Monkey

Does every piece of news, blog and social media post have to reference COVID19 right now? While we are limping our way through a pandemic sometimes there needs to be a break from obsessing.

During a crisis we look for leadership to guide the ship we're sailing into safe harbor. At every company, you'll have tons of managers but not very many leaders. Let's talk about leadership.

At an email-marketing conferences I attended, the speaker made it a point to communicate that we won't succeed without a solid plan.

To attempt to keep doing the same thing without strategy is called "hope marketing" and makes a lot of folks live the reality of "broke marketing."

Hope without a strategy doesn't create leadership. Leadership is developed when your hope and positive thinking are matched with a concrete vision of the future and a way to get there.

Real Leaders Know It Ain't About Them

Word of mouth is one of the most powerful ways to grow a tribe, to create a group of people dedicated to a specific purpose or cause. You'll find this in any major sport - word of mouth is a powerful driver and builds communities.

One of the mistakes people make is defining leadership as the worship of a single person. Identity politics is one of the most divisive cancers right now plaguing America.

Leadership that lasts beyond tomorrow and creates a strong community grows when the leader gives people a platform for spreading ideas that work.

Who do you trust more: an ad you see on your Facebook Newsfeed, or a recommendation your friend made? The friend of course. The culture around a product or service grows when people recruit other people. That's how ideas spread too.

People won't do it for you - they do it for each other. Leadership is embracing that it really isn't all about you. It's about the movement you're creating. The shared values of those who follow you.

Change is Inevitable - Except from Vending Machines

Generally speaking, managers don't like people that stick out. By definition they want everyone to tow the line, and stick within established rules.

Many companies have PR statements that say they are about innovation but reward conformity more than anything else. It was definitely like this when I worked in tech at Facebook. You didn't want to stick out in any way.

Managers were overworked and had no bandwidth to recognize the talents of their employees. I quit my job at Facebook because of this and started a successful consulting firm and e-commerce ventures.

I was a deviant - I didn't fit in with the status quo. But neither did Elon Musk, Henry Ford or Tony Robbins. All of them are outliers that challenged conformity. While I wouldn't say my contributions to society can light a candle yet to these notable people, there's something important to worth mentioning:

Managers don't like deviants, they don't like nonconformists who may be eccentrics or mavericks with too much individual personality. Deviating from conformity is a failure for a manager working to deliver within the rigid lines of their role.

Managers crush nonconformists - that's what they do. Managers don't inspire people. Leaders do.

Leaders understand a different outlook: change is unavoidable and also one of the keys to success. Not human robots.

Credit: Craig Sybert

As it turns out, when you have a workforce that is dedicated to change and more fully engaged in making things happen-- not only are employees happier but they are also more productive.

This is a much better way to organize a business than making people walk on tip toes, using threats of losing job security and fear as a motivation to do a good job.

Leadership isn't just popularity, power and showmanship.
The Harvard Business Review states:

"A successful leader as one who can understand people’s motivations and enlist employee participation in a way that marries individual needs and interests to the group’s purpose."

Find Someone Succeeding & Encourage Them

When someone at the job place has created a workaround, or another way of doing routine work that works better, instead of punishing them for not conforming shine the spotlight.

While it won't always be the case, often innovation comes in small packages from employees just figuring out a better way to do a task that isn't officially sanctioned in the employee handbook.

Great leaders find someone deviating from the norm creating success - and encourage them.

Many things we know and love as part of every day life happened because someone did something different than the norm and challenged the group-think of conformity in the workplace, society or within a specific industry.

Air Bnb is one example of this, so are Lyft & Uber, as well as Google's Gmail as mentioned in the blog about managers needing to adopt flexible strategies from leadership to keep folks motivated post COVID (to not just do the minimal but to exceed expectations).

It's raining right now in Austin, Texas and Leonard Cohen is playing on the online radio station I listen to, Radio Paradise.

As I listen to the lyrics sang, I think of leaders who inspired me in my journey from 9-5er to entrepreneur. And the traits they have in common.

One of the shared attributes every one of them has, is the ability to put aside their own ego and become sincerely invested and curious in how other people think, feel and perceive life.

Who are some great leaders you've met in your life? Who inspires you?
. . .

Available for freelance writing and guest posting on your blog: [email protected]

5 Tips on Starting a New Business During Covid

Credit: Danielle MacInnes

Now is a great time to start a business. You're saying, "Hold up Trevor, we are all on lock down, are you kidding?" No joke - right now is a great time to start a business with a caveaut:

Design a company that is agile, not dependent on physical location, with a strong online presence.

Businesses succeed when they solve a problem. Right now, consumers have a whole set of new problems that your business can solve.

Whether you're launching a new clothing line for sweat pants and lounge gear or at-home fitness training, there are opportunities to grow and succeed in the new marketplace.

Create a Business Plan

Starting a new business is exciting, nerve wracking and you gotta think on your feet a lot. But, if you have a business plan mapped out ahead of time it gives you a great jump off point.

You may not even follow the plan. Or you may pick and choose parts to follow and adapt other parts as you go along - being agile is critical to your success. Pivoting as you see fit allows you to succeed.

Don't kill yourself writing it. Make it 5-7 pages max. Get your ideas out of your brain in a format for a business template.

Cover these Important Business Points

Write down your answers to these questions in one document:

How are you going to grow?
What are you trying to build?
How are you different from competitors?
How do you make customers wildly happy?
Ponder the chapters of your business

Think about the segments of growth for the chapters of your business. For instance, if you're starting a vegan delivery food truck that customers can order from via an app - 1st you'll have the food truck and app developed.

Then your vegan food delivery service can expand to a full restaurant. After that it'll become a catering business for a larger area. Perhaps this will then open up to franchising or being priced to sell.

The concept here is that when you're thinking on your feet, you can miss important details. When you're doing some deeper thinking on the bigger picture of your business ahead of time you can map out the smaller steps in between significant moves.

You won't have time to sit on your couch and just strategize once you've really got the ball rolling. You may not have all the answers but putting your thoughts down in a structured business plan gives you a resource to refer back to to connect the parts.

You'll have something to refer back to when you're on the move making things happen. It helps you gain perspective on how you connected ideas together that manifest as concrete action steps.

This is especially helpful when you've spent time ahead of time analyzing your competition so you know how you can stand out - or at least have a starting place.

Go Find Smart People to Criticize You

After creating your business plan, structured for stay-at-home, online-friendly covid reality, then find the three smartest people you know.

You know who these people are, they are the super smart folks around you in your friends circle or even co-workers from present or previous jobs.

It would be even better if they also run their own business. Either way, you want them to give you hard criticism on your ideas. Because this helps you increase your ability to make your business better.

Be prepared to hear some hard words. Go into it expecting they will tell you your ideas suck. Don't fish for compliments. Lean into their criticisms. Ask open ended follow up questions.

Remember - your goal is to get them to poke holes in your strategy and future visions so you know where you can improve.

It's highly likely if they see things you aren't seeing, and you want to get investors, those angel investors will see the same things or some of them as well.

Thinking up objections ahead of time and better yet solving them puts you ahead of the rest.

Get Yer Legals Set

Make sure you understand the basics on what you need to do for local taxes, which vary state to state. For example if you're starting an e-commerce store you need to buy at the least an LLC or sole proprietorship, and a sales tax license.

You'll want to get a business bank account to separate your taxable income from your business from your personal finances. It'll be set up with a business EIN number, which is like your social security number for businesses.

Invest in a good attorney and a good accountant. Prioritize the accountant first as you'll want to make sure you don't owe the IRS money. You can hire an attorney after you start making income. When you're ready to scale, you have to make sure your books are straight.

And of course, make sure you have a website for your business, and a business email that isn't just @gmail. Look up Gsuite and how to connect that to your domain for a business email.

Find People Like Me

Reach out to entrepreneurs like myself who already run their own business and ask them for two minutes of their time.

You'd be surprised but many people who are very successful love giving back and helping the newbs out with advice they wish they knew when starting out.

[Hint hint - the reason why I wrote this blog]

Having a solid convo with an established business leader, the higher up the better, will help you see the gaps that laterally moving won't catch.

It's also inspiring to talk to those who have tried what you're doing and succeeded.

What are your tips for those starting out with a new business? Or, what do you wish you had tips about for starting a business?
. . .

Available for freelance writing and guest posting on your blog: [email protected]

The Economy of Integrity

Credit: Bonnie Kittle

We live in uncertain times but one thing we can all count on is our own ability to frame the social interactions we have. This is both in our personal lives and in business connections when we interact with other business owners or potential partners for joint ventures and more.

It's one of those nuances of human behavior often ignored - are you being the best version of yourself?

This is where professional development meets personal development. Why is it so hard to take a step back outside the echo chamber of previously held beliefs?

Some of it is habit. Habit in how we think of ourselves, the world, other people and our potential. For many, their careers don't take off until they figure their shit out, as a person. Yet - you won't see this taught in MBA programs at major universities.

It's Not What You Do It's How

There are tons of awful people that donate to charities yet abuse their spouses, do unhealthy amounts of drugs and never take a long hard look at who they are actually becoming aside from profit margins met.

Have you ever tried to save a friend from themselves? Passionately advocating on how to dodge the bullet you see headed towards them from their current actions and life path?

What usually happens?

A shit ton of defensiveness and resentment.

Leonard Cohen once sang,

"And I lift my glass to the awful truth
Which you can't reveal to the ears of youth..."

Cohen sings of the eternal resistance of being told what we know is true - that perhaps we aren't trying hard enough. Perhaps we owe it to ourselves to be a bit more honest on if actions taken are doing justice to the version of ourselves we become when energy follows thoughts.

The act of becoming is talked about in many esoteric texts and yet very divorced from the business world, as far as an inherent quality we associate with success.

The art of becoming is the acknowledgement we aren't perfect but also aren't helpless about who we become during the process of living our lives.

I've been blessed to meet, rather recently, a number of influential multi millionaires at the top of their game for their industry. And in this circle something is different than others I've met in previous years who were also successful in business.

These people, many of whom know each other, have spent time understanding who they are and reflect honor and integrity into how they do business and affect the world.

Back to the friend you're trying to save analogy (happened several times for folks I know). It isn't what you're saying. The content is gold - your intentions are pure, you don't have anything to gain here. It is all for the sake of your friend who is fucking up that you want to save.

It isn't what you say, it's how you say it. If anyone feels lectured to, instant walls go up. Higher than the BS ones the prez wants to build between USA and Mexico. Just add water or err um..strongly worded advice.

People feel the energy coming from you behind your words. This has parallels in the start up world as well.

LTV Isn't Accidental

Of the highly successful 7 figure business leaders I've had the luck to meet, connect with, and in some cases become friends with - the feeling of 'this person genuinely cares for others' and reflects that in how they do business is a great predictor of not just success but longevity.

You may have heard of LTV, the life time value of a customer who makes multiple purchases with your business. A customer's LTV exponentially increases if they trust your business. This is the economy of integrity.

When customers feel a bond because of the tribe you've created based on integrity, the rituals specific to your business, and the values you stand for (and what you won't accept: read I'm Not For Everyone) this not only increases long term profits but you become an excuse for others to rise up and act better.

Do we need to wait for Christmas to be generous, forgiving and proactively giving?

Of course not. It's an attitude. An attitude of gratitude. Ok I did see that on the wall at a meeting I was at back in the day. But despite it's rather pithy phrasing, it speaks to deeper concepts.

It's the idea that every Sci Fi author understands - sometimes we are world-creating. We create a micro world of who buys our product or service and determine what kind of environment and culture we create.

Make use of the free will and choice we do have to lead a company based on values of integrity. It gives back so much more than it takes. Your influence continues to grow positively and affect the lives of others in a way that inspires them to do the right thing.

Don't Take My Word for It

Don't take my word for it - plenty of studies from multiple sources back up, empirically, the values delivered by being a decent person, and how that decency affects organizational structures beneficially.

From the National Academy of Sciences:

"Leadership by individuals of high personal integrity helps to foster an environment in which scientists can openly discuss responsible research practices in the face of conflicting pressures. All those involved in the research enterprise should acknowledge that integrity is a key dimension of the essence of being a scientist and not a set of externally imposed regulatory constraints.

To the Journal on Public Integrity and Ethical Leadership:

“ 'Moral values and norms' are often absent when scholars are involved in describing, explaining, and understanding the reality of governance and administration (the dominant focus is on goals and interests; biases and irrationality; institutions; and context and power). An “ethics and integrity turn” in the dominant fields of study is needed."

The Economist referenced a study ran by Tim Hird of Robert Half Management Resources who aptly said:

“Companies with strong, ethical management teams enhance their ability to attract investors, customers and talented professionals,” explains Hird, adding that ethical behavior starts at the top and allows companies to create a culture that values integrity."

Going back to the friend analogy - the reason I bring this up is that this fits your engagement with your customer base as well. If you really want to help your friend out and avoid a slow motion accident you see coming, listen first. Focus less on the righteousness of the point you're making. More on what his or her needs actually are.

Same goes for the impact your business has on the world through the interactions your clients have with each other, with your business and others they come into contact with after purchasing.

When the person you are is reflected in the values of your company, this ripple effect increases CTV by just making people feel more comfortable because they know, see and feel your integrity.

You may just inspire them to also live their lives with higher integrity - helping your business thrive through word of mouth, increase customer retention and long term profits but also help the world become a better place.

"The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office."

-President Dwight D. Eisenhower

I'd like to hear your comments on your experiences as a customer and business with integrity.

. . .

Available for freelance writing and guest posting on your blog: [email protected]

What the Workplace Looks Like – Post COVID19

Image by cromaconceptovisual from Pixabay

Many businesses have come to a full stop due to the Corona Virus, or rather the response to C-19 from governments across the world putting entire countries on lockdown.

What does a post Covid workplace look like?

According to the U.S. Bureau of Labor, 21.0 million are unemployed in America right now. The unemployment rate and the number of unemployed persons are up by 9.8 percentage points and 15.2 million, respectively, since February 2020.

Employers are taking a step back, scratching their heads and trying to figure out what hiring strategies look like, and how workplace organization will accommodate social distancing.

Remote Workflows Increase Employer Value

You may have noticed that businesses you work for or are a customer of have started partially staffing offices again. To the extent this will continue depends on the spread of the corona virus, death counts, and potential vaccines.

Many workplaces, especially in the tech sector, already offered remote work options. When I provided IT support for Facebook's servers, Facebook had us working partially remote.

This added many advantages being able to multitask household chores like doing laundry while still monitoring dips and spikes in the flux of Facebook's site stability.

Employers adapting to C-19 by offering remote work options will attract some of the best talent from literally anywhere in the world.

This increases job satisfaction as well if location is no longer the make or break factor in accepting a job. How many times have people moved away from friends and family just to land a 'good' job?
Countless.

What happens when your commute time is increased 5 times as much driving to and from work? Definitely doesn't make you appreciate working somewhere more.

I've known folks who commuted literally from other cities to work everyday. And not outlier suburbs but literal whole other cities hours away.

Working remote offers savings in gas money, babysitting money for parents, and expands the talent pool employers can select from.

Productivity Hacks & Employee Behavior Drives

If the new future post covid19 involves more remote work, employers will need to develop new productivity hacks. This includes the necessity of increasing engagement among employees.

When I worked remote for another IT company that offered tech support for colleges we had group chats where we could share comments together on more than just the job.

The social aspect helped relieve the monotony of working only by yourself at home without physical socialization.

Socializing is important. Research by Oxford University's Saïd Business School, in collaboration with British multinational telecoms firm BT, has found a conclusive link between happiness and productivity:

The happier employees are the more productive they are.

Autonomy and trust will need to be increased in order for even a partially remote workforce to be productive.This means, individually, employees have to find out their specific behavior drives.

This is likened to the aspiring college student - if you went to college one of the things you had to figure out, consciously or by habit, is how you learned the best.

Are you a visual learner? Audio learner? Did taking notes by computer lessen how much you retained versus shorthand notes that are hand written in a notebook?

One of my biggest challenges going to the University of Texas was discovering how I learned the best. It was a Rubik's cube.

Spanish grammar was a particular roadblock for me. Through trial and error I discovered that I learned best by immersing myself in Spanish Netflix shows, Spanish radio stations, and attending Spanish speaking meetup groups - in addition to the standard flipping of index cards for vocab and grammar memorization.

Employees will need to find new routines if working remote, that helps them stay focused and productive. Management can take the lead helping this process by increasing engagement and feedback activities.

The End of Chats by the Water Cooler Era?

Side chatter may be reduced if people aren’t physically at the job place. No more random stops by your friends desk on the way to your lunch or the bathroom.

No more chats by the water cooler

While to some this sounds like a good option it’s good only in the out dated IBM of the 60s work model of dress codes, strict workplace protocols that kill creativity and innovation.

This antiquated notion that the more alike and the same everyone was the easier it is to control them and increase their output has been proven wrong by numerous studies (read my blog on intrinsic motivation).

Some of the best ideas that created billions of dollars in revenue came from chats at the water cooler, as well as side projects that were left up to individual employees to develop to their own liking versus strict company standards.

Gmail itself was invented by an engineer during Google's famous 20% days.

"We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google,"

as Business Insider quoted Google saying.

Paul Buchheit, the creator of Gmail, created the first version of Gmail in one day, reusing the code from Google Groups. The project was known by the code name Caribou, a reference to a Dilbert comic strip about Project Caribou.

The point is, if remote work is going to become the norm, management will need to adopt more flexible strategies from leadership to keep folks motivated to not just do the minimal but to exceed expectations.

Companies will be at an advantage to be inclusive of free range creative brainstorming moments where staff can socialize, share experiences and create mini think tanks.

What other ways do you see the workplace changing due to COVID19? Comment your thoughts below!

. . .

Available for freelance writing and guest posting on your blog: [email protected]

The Power of Tribes

Credit: Joel Mott

We live in challenging times right now. Police brutality has led to business closures from storefronts near protest marches, COVID19 panic buying has led to food and toilet paper shortages and many college graduates, like myself, were stripped of the gift that walking across college stages in grad regalia gives our hearts and souls.

Would be memories never created due to the bizarre pausing of normal life, as we all wait, breathless, for the next thing to happen, hoping paradoxically for things to return to normal.

Business right now is also juxtaposed with innovation opportunities but strained to maintain existing product lines above margin.

Steve Jobs' iconic slogan for Apple, "Think Different," really applies to all verticals still attempting to run a company in these challenging times.

How to Challenge the Status Quo Correctly

Companies that defeat the status quo often succeed where many fail. Whenever the state of affairs is changing, it gives one a chance to be remarkable.

However, many grains of sand make up a beach. Microinfluencers are forgotten by heads of marketing as they push out more cold audience targeted ads.

When you challenge the status quo and can follow through with incredible products or services so unlike what's already out there you start to build a cult following & the story of your business changes.

This following is what makes the difference when you actually are

"Thinking Different."

Quality always beats out quantity. A highly engaged group of followers will recruit more people to join your tribe. They'll take the lead creating micro leaders to step up to the plate and push the envelope.

Nature Abhors A Vacuum

The problem is, there is such a large amount of people that have convinced themselves that it's best to do nothing. That's part of the reason why we see Black Lives Matter protests striking a chord globally. The sleeping masses have woken up and see doing nothing isn't enough now.

To build a business, you need to build a brand. To build a brand you need to build a following. To build a following you need to think differently than the other millions of brands out there saying,

"Buy my stuff, buy my stuff."

Nature abhors a vacuum. A vacuum exists when many who think alike, share pain points your product or service can solve but see no leadership to guide them forward.

Leaders find out how to enter these vacuums and generate momentum. They create the ripple effects the world feels later, after critical mass is reached.

This type of movement generates another type of momentum: the speed of shared trust, the pace of belonging, the transformation of individuals into a tribe.

Be Congruent Inside & Out

Distinguishing your customers from other brands and their clients takes some work. You need to develop your own rituals unique to your company's vision.

Don't be afraid to be a little eccentric. As long as it isn't forced. Jobs was probably very socially awkward but with a genius for aesthetic design.

The funkiness of having all MacBooks after a certain period, come with Garageband, a program to create music, really helped solidify Apple's tribe from competitors.

When you're feeling stuck, think about rituals you enjoy. Contemplate how to integrate these with your tribe. What are things you enjoy, hobbies-wise?

Take a moment to see if you can repurpose some of these activities into a ritual for your company. You may see there are areas you can still rise to challenge the status quo and become remarkable.

. . .

Available for freelance writing and guest posting on your blog: [email protected]

Where Reverse Engineering Fails & Stories Win

Credit: Math

Just like a good cup of coffee, feeling like you are beating the competition in your business's market is a feeling you want to savor. But what are you competing against?

The typical response is binary. Apple competes against Microsoft. General Motors competes against Toyota. Netflix competes against Hulu.

However, when customers are using your product or service to solve a pain point they are doing so to satisfy a complex set of emotions, moods and attitudes.

There are times when a customer may decide to purchase from you because they want to meet a goal. The steps towards reaching this goal have sub-steps that have to be achieved before reaching the purchase point.

The 3D Sphere Model of Competition

Credit: jgvdthree

Just the belief that things can get better is a foundation for moving forward. If consumers don't believe that anything can improve it will be a lot harder of a sell. How does what you sell help your clients make progress in their lives?

The way someone makes progress towards completing a goal is a path that offers many moments for you to solve their pain points. If you have an Ecommerce store selling coffee it would make sense to sell coffee mugs as well right?

Amazon's suggestions of similar products customer bought after buying what you're purchasing is responsible for millions of dollars in sales.

But the only way you will be able to even get to this point is if you understand what is competing with your products. Think beyond a linear timeline. Make it more like a 3 dimensional sphere that intersects with other spheres.

If You Were Selling Coffee...

If I was selling coffee, the competition you may think is other coffee brands, and tea. However, just like last Tuesday's blog mentions another source of competition is not buying anything at all.

Netflix CEO Reed Hastings, talking about the competition Netflix faces said:

“Really we compete with video games. We compete with drinking a bottle of wine. That’s a particularly tough one! We compete with other video networks. Playing board games.”

Thinking outside the box of typical market research on the competition, you'll want to ask, "What do people do instead of drinking coffee?"

Crazy as it seems there are folks who use cold showers to wake up in the morning, or buy really bright lights to turn on in the morning. Workers who work the night shift have their own unique sets of alternatives to coffee which can only last so long before a tolerance is built up.

Energy drinks, Yerba matte, lemon juice and even just water are other sources of competition to coffee. Cigarettes are a replacement for coffee to stimulate the user into being more awake as well as physical exercise.

Using the sphere model of where competition exists for your product, we can see it's more than tea but also yoga mats and stationary bicycles. What circumstances are people in when they seek coffee?

Students, office workers, teachers, entrepreneurs and many more use coffee to start their day. It's a popular drink. What aren't people saying about coffee?

Power of Micro Targeting

Answering these type of questions helps you niche down to a specific market you can micro target and develop a tribe of enthusiastic buyers that will take your company to the next level.

Going with our example of coffee as a sample product you would be selling, we can definitely sub niche down to different categories like:

Social coffee drinkers - they only drink coffee in a coffee shop with friends

Daily coffee drinkers - there are subcategories here as well, the instant coffee drinkers, the pre-ground coffee drinkers, and the whole bean grinders that consider themselves coffee aficionados.

Intermittent coffee drinkers - switching between chai teas, coffee and green teas this group is constantly experimenting with a variety of caffeinated beverages.

How you speak to each member of these groups (which can be subdivided further) will be different.

The marketing messages for an instant coffee drinkers won't be the same as a coffee aficionado who might only use an Aeropress and burr grinder (this is me - I love making some of the best coffee ever created).

The experiences that each group has inside of specific circumstances will decide how you present your product. Finding out that exercise is a competitor for drinking coffee may make you want to pivot into finding ways to combine both.

Reverse Engineering Vs Story Model

There are certain brands who will never have direct competition because of the immersive experience buying their product creates for customers. Trying to reverse engineer an existing business's model can only go so far.

Creating your own story that is filled with rich details solving multiple pain points in the customer's journey is how you stand out from the competition. The truth is most companies don't go to this level of detail.

Crafting unique rituals specific to your consumer's demographics, and circumstances surrounding their decision to buy is going to put you leagues ahead in your progress towards becoming the best version of what your business is capable of.

. . .

Available for freelance writing and guest posting on your blog: [email protected]

How To Measure Better Company Metrics

startup blog, startup blog, startup blog

Credit:Luke Chesser

It is easy to get caught up in measuring metrics at a company as a way to gauge success but the data is often not organized in a manner that allows a business to consistently forecast which tactics will be successful.

When you start up a new business, it's exciting to have data that you can parse to see which split test is successful, whether this is in advertising creatives, ad copy or product designs.

But, it's often taken for granted just how complex and layered this process is because it isn't just about delivering a satisfying product but a complete experience that makes buying from your company stand out from the competition.

Distinguishing Your Company From Others

Even the limitations of your product or service can be used as part of the unique selling mechanism. Take for example Twitter's 280 characters limit for tweets & calling a post a "tweet." (See last week's blog on the war between Trump and Twitter)

There are so many levels of a pain point your product or service solves, that it takes a very nuanced approach to address the gap filled. This means that just basing definitions of success on quantitative data will miss the elephant in the room, the customer's:

Credit: Sarah Kilian

Why a person buys your product or service is not always something so granular that it can be put on a spread sheet. This why can change at different times of the day, year or with a set of personal experiences of infinite variety.

Facebook's Metrics Fail to Measure Actual Data

When I worked at Facebook in the ads department we had scores that rated us on how effective we were at our jobs. The number one score was Customer Sat, for Customer satisfaction. The C-Sat scores determined the stability of vendor contractors that staffed for Facebook as well.

However, there was a huge hole in universally rating everyone, for every type of customer, based on one, very black and white metric. The amount of money a person had to spend on ads often was a big trigger on whether or not they were satisfied with the support from the ads department.

If you were too broke to spend enough money to both A/B test and retarget (or even understood what retargeting is) then it didn't matter how many help center articles you read --you'd be unhappy. It wasn't an accurate measure of job performance.

We didn't have conversations with management on understanding why customers chose Facebook over other social media platforms to advertise on.Or how Facebook products or services helped make progress in people's lives & which circumstances they were trying to make progress in.

How to Discover Multileveled Pain Points

Many organizations completely miss defining what the real reason is that customers hire them, and easily fall into the common trap of a one-size-fits-all solution that never solves the problem.

Diving deeper than the surface level metrics opens up new possibilities for growth hacking and innovating company structure, both B2B and B2C.

Taking the time to investigate a customer's multileveled why for consuming your business's offering helps uncover the real reason they buy. Before Volvo messed up their brand image, people didn't buy Volvos to get from A to B or for a flashy look. They bought Volvos to feel safe.

The Secret to True Innovation

One thing you'll discover when going beyond quantitative metrics is the reason why your customer does not purchase. This is often an even more important area to focus on.

If there isn't a product or service that fits a customer's needs, they'll choose not to buy anything rather than settle for a less-than-perfect solution.

Customizing a product or service to fill this need is where many entrepreneurs have made billions of dollars. If you've looked at a niche and felt like you don't have any room to compete because it's over saturated that's a big sign that you probably haven't defined your client avatar's Why well enough.

It's a whole range of experiences that create the need that you're solving. This goes far beyond the basic demographic information of age, gender, location and interests.

When you captivate the story of every day consumers in that split second of struggling to move forward and being stopped by not having what they need - this is the real gold.

Workarounds Offer Insight Into Product Development

Finding out what things your customer base is substituting for what they really want is another opportunity to growth hack. If they have a work around that's pretty "meh" because what they want isn't available you can become very successful by solving that trade off.

Start paying closer attention to the workarounds you use in your own life to get things done, digitally and physically. Being both the consumer and the entrepreneur at the same time can yield new insights because of the way you can think outside the box than just quietly suffering wishing for something better.

Take note of both your own circumstances, and social-emotional depths when faced with something you can't solve perfectly. Observe other people's buying habits and workarounds and discover if consumers are repurposing something it isn't intended for.

This will signal a new gap your product or service can fill. It's a story that mere metrics won't tell you about. This type of market research reveals the nature of pain points in a way that offers you a chance to stand out in solving them.

. . .

Available for freelance writing and guest posting on your blog: [email protected]

Twitter Censors Trump’s Attempt to Incite Violence

Credit: dole777

My last blog discussed how entrepreneurs to go from good to great and today we're going to dive into tech news as Trump faces off a battle with Twitter and free speech.

Twitter has started labeling questionable tweets the president has made with a little “i” and a warning.
Due to the shut downs implemented by national & local governments, responding to COVID19, many states are considering mail-in voting ballots as the most viable option to avoid long lines and crowds.

Trump tweeted that mail-in voting would lead to voting fraud and stated sensationally, that:

“Mail boxes will be robbed, ballots will be forged & even illegally printed out & fraudulently signed.”

Twitter responded with a warning that implied this was all fiction:

When interviewed by media sources like TechCrunch, Twitter stated Trumps tweets “contain potentially misleading information about voting processes and have been labeled to provide additional context around mail-in ballots.”

But the intrigue doesn’t stop there. A few days later after the fact-checking label Twitter labeled another one of Trump’s tweets with a “Public Interest Notice.” This label states that he broke Twitter’s rules about promoting violence on the platform.

Trump reposted this on Facebook and Instagram before Twitter came down on his post for glorifying violence.

CEO of Facebook, Mark Zuckerberg, while defending Facebook’s policy to not fact-check politicians has stated there are limitations to what is allowed on Facebook.

“Even for politicians we don't allow content that incites violence or risks imminent harm — and of course we don't allow voter suppression,”

- Mark Zuckerberg

Trump threatening to send in the national guard was in reference to the situation in Minneapolis where there are tons of riots in response to a white police officer killing a black man who posed no threat to the police.

The man’s name was George Floyd. A shop keeper had called the cops because he suspected Floyd was using counterfeit money.

Floyd was being led away, peacefully in hand cuffs, but moments later the police had him on the ground. George Floyd was filmed dying with a cop's knee on his neck as he begged for mercy saying,

"I can't breath!"
"I'm about to die."

Floyd died, without cause, or justifiable reason for being killed. It is thought to be a racially motivated killing by the police as there has been a history of police killing blacks without just cause in in Minneapolis and America as a whole (just like Eric Garner died in New York for selling loose cigarettes).

The public's response to the blatant killing, on camera, of Floyd, without cause, by the Minneapolis PD is rioting in multiple cities and states.

Trump said, in response to the protesters of Floyd's death:

“When the looting starts, the shooting starts,”

This statement being an outright threat of violence and murder against American citizens, unhappy with the way George Floyd was murdered by the Minneapolis police.

The policy that this tweet violates is listed in Twitter’s policies, visible to anyone in the public that takes the time to read them:

You may not threaten violence against an individual or a group of people.”

Twitter, Facebook and Instagram (owned by Facebook) are all private websites, and many forget that they agree to bide by the rules of the website by using it.

Trump has been at war with tech companies for years, and it looks like for the first time, we are seeing the policies being universally enforced even against the president.

I think what’s hard to define in an issue like this, is the fact that free speech is guaranteed as part of the first amendment in the constitution but not in every environment.

Free speech is limited if you’re trying to:

Incite violence
Falsify statements of fact
Promote harm to children
Violate intellectual property rights
Talk sh*% at work or school

Basically it’s like, you can have free speech in public but if you’re at school you have to follow their rules. If you’re at work your free speech rights don’t include jumping on a table and inciting a riot.

The same applies with personal property - if you’re trespassing your free speech rights don’t supersede other rights.

The gray area is while Twitter, IG, FB and other social media sites own the digital real estate of their private websites & make following their policies a requirement to use their websites - there are billions
of people on their websites.

You have in essence entire countries all on a single website, so the public’s perception of what they can or can’t say is like, “I have a RIGHT to say ANYTHING I want online,” without considering, this isn’t a school. It isn’t a plaza where peaceful assembly is allowed.

It’s (in the case of Facebook) one man’s website you are a guest on.

It’s a hard pill to swallow, and there are many upset and indignant Facebook users whose content violated the community standards or advertising policies but feel owed and entitled to be allowed to break the rules, as if a private website has to guarantee their rules of use, terms of service if you will, are broken at anyone’s random impulse.

Similar to being a guest at someone’s house, upsetting the home owner by being disrespectful, being asked to leave, but refusing to, stating, “I have a RIGHT to be here,” when, technically, you don’t unless you own the house.

When you are on IG, Twitter or Facebook you are a guest at their house, and to stay there, you need to follow the rules of the house or be kicked out.

However we are in new territory just due to the sheer massive amount of people on these platforms and the ability of social media sites to influence elections, get hacked by Russians and have bots on Twitter manipulate people into chaos and socially engineer political opinions.

These types of hacks and social manipulation affect the world at large. They can lead to real physical harm and changes in society that aren’t beneficial.

Would Trump have been elected if there was no Facebook?

How would life be different, politically? Would Bernie Sanders or Hilary be president instead?

We don't live in that reality so it's impossible to say. But it gives context as to why social media companies are under scrutiny for what they allow on their platforms and what they don't.

Trump’s response to being somewhat censored (Twitter left the tweet up just made people have to click through a warning to see it) is to try to use his executive powers to limit the legal protections social media companies have.

However, many legal experts have stated they doubt this executive order would have any real effect on the tech giants.

Trump’s vindictive executive order targets the Communications Decency Act. Section 230 of the legislation gives a wide range of immunity to websites who moderate their own platforms.

It’s been called "the 26 words that created the internet."

Facebook and Google replied to the executive order saying that if passed, it poses a real harm to the internet and digital economy.

"Undermining Section 230 in this way would hurt America's economy and its global leadership on internet freedom,”

said Google spokeswoman Riva Sciuto.

Facebook spokesman Andy Stone said that by putting the liability of what anyone says on their platform, back on Facebook and other social media companies, this would only lead to censoring billions of people. The idea is that it’s practically impossible to never offend anyone all the time.

Twitter responded to the proposed executive order by tweeting:

"#Section230 protects American innovation and freedom of expression, and it's underpinned by democratic values."

Twitter also tweeted:

"Attempts to unilaterally erode it threaten the future of online speech and Internet freedoms."

. . .
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How Entrepreneurs Go From Good to Great

Credit:NeONBRAND

As an entrepreneur you are a risk taker by virtue of your chosen profession: to be a leader instead of a follower takes courage. But how good do you have to be to succeed? How is success defined in your professional and personal life?

My last blog, COVID Economic Recovery Solutions, discussed the benefits of investing in employees, and seeing the return of professional development in productivity, profits, and increased word of mouth marketing.

In the same way you may invest in your staff, you can also invest in your company's other assets.

Don't Settle for Good Enough Go for Great

We walk a fine line between "just good enough" and "great." To the average suburbanite, just being able to pay bills without a boss breathing down your neck is a huge success.

But the line between good and great, while being thin, is what separates the quitters from the Elon Musks and Steve Jobs of the world. Entrepreneurs benefit from a daily check in and brainstorm sesh on how to make what's good even greater.

You will feel the difference, those few extra hours here and there add up to the bling, the shine, the razzle dazzle of a clean mean business machine. Your customers will feel the difference too when you put in the energy to fine tune and improve what's "just good enough" into something truly excellent.

Drive & Dedication

It feels good to solve a problem - this is at the heart of 99% of all marketing messages. When you've gone through the rigmarole of questioning how to fix something until that eureka moment - it's satisfying to arrive.

But don't rest on your laurels. The allure of complacency is strong and keeps you at mediocre instead of embracing your brilliance. You have to cultivate the inner engine to improve. It has to be an attitude. A mantra.

Once you create the habit of improving, you can't help but get better. This is across the board, personal, romantic, business, family, social life, hobbies, sports - attitude is gratitude.

What I mean is, you'll thank yourself for creating the habit of dedication to improvement. It's a new routine that once developed will help you reach the next level of your potential.

Self Sustaining Networks & Teamwork

There are plenty of entrepreneurs who can wear 10 hats and play multiple instruments. But to be truly successful as an entrepreneur, this means building a strong network. Creating a team that fills the gaps in your own competence is part of what crosses from 'just good enough' to something great.

I chose to use the word sustainable with a specific intention: The personal and professional networks built must be mutual, reciprocal and headed towards a destination that is beneficial.

If only one business is benefiting, see where you can help the other business benefit even more. This goodwill will not go unnoticed. It's all about who you know right? You may catch the eye of an affiliated interest that yields even greater return.

At the very least, you've increased loyalty to your brand and secured a better professional network.

The Self Efficacy Question

Self-efficacy is, in a nutshell, increasing your abilities by believing that you can increase your abilities. And of course taking action to increase them.

It's shown remarkable results in test scores in children in Kansas City, Missouri, and strengthening people's beliefs that they have what it takes to succeed produced even better results in college students at University of Wisconsin Milwaukee.

Student underachievement brought about by low academic motivation is a major factor contributing to school dropout levels according to the Department of Teacher Education and Higher Education at the University of North Carolina at Greensboro.

Beyond Social Cognitive Theory in an academic setting, self-efficacy has huge potential to help businesses improve. 7 League Boot leaping over obstacles with emotional resilience is achieved by believing that you can overcome these obstacles.

The consistency and commitment to keep on trucking, and examine your methods for achieving success along the way is the key to making that success a reality.

Live, Breath, Sleep the Mindset of a Champion

Whether you're fighting cancer, winning an olympic gold metal, or mastering the art of public speaking - the mindset that you have frames your ability to perform at low or at peak levels.

To even consider quitting a day job requires a whole shift of mindset. But let's take that one step further.

When you believe your company will succeed, in addition to making the efforts to ensure it will, the mindset of a champion means that that needed grit to not only survive but to thrive is present.

Having the mindset of a champion doesn't mean you ignore the less-than-great realities of a situation or sugar coat the gaps in your business.

It means you don't hesitate to face these head on, and do what it takes to succeed. With of course, no moral ambiguity. Doing the right thing, for your business, only improves who you are and the quality of customers you attract.

I've mentioned this before, but one of the defining moments of my life was when my childhood mentor drove me to a homeless shelter when I was kicked out of my mother's house.

He let me know that while he doesn't support this happening, I also needed a wake up call and realize that even if I didn't like my step father, I had to do what it takes to survive with a roof over my head.

Hows that for a gut check?

I didn't have the mindset of a champion then. But 3 days ago I graduated the University of Texas at Austin, having gained acceptance into UT with a recommendation letter from the president of Austin Community College.

It was a hard struggle but once my mindset changed from victimhood to proactive reluctant hero - life aligned to produce the results I wanted.

The same is true for entrepreneurship.

What separates us from the 9-5ers is our ability to innovate, think outside the box, create solutions, and have an unshakable belief in ourselves, our brand and the goals we set out to achieve.

This is the mindset of a champion.

Available for freelance writing and guest posting on your blog: [email protected]

COVID Economic Recovery Solutions – Treat Employees Right

Credit: Husna Miskandar

The economy's crashed, hundreds of thousands of jobs are lost and now as society begins to rebuild and open up again it's time to rethink how jobs are structured.

Recently, when moving 4 filing cabinets out of my living room, in order to build an at-home library I spoke with the manager at U-Haul. There were 7 people waiting, with an average wait time of 40 minutes just to check in a rented truck or U-Haul van.

When I asked the manager, a man named Christopher, if it was possible to hire one or two other employees to help manage the customer load he replied,

"I can't get people to work here. They all want to stay home and collect unemployment benefits due to COVID."

I was shocked that the economy is hurting not just because of COVID fear making local governments close down brick & mortar shops but also due to people not wanting to come to work to mooch off of unemployment.

Credit: https://writingboots.typepad.com/.a/6a00e55283a630883401bb0953519e970d-pi

This hurts retailers but also local cities and their economies because when and if local businesses reopen, if they are understaffed, with long lines, it's just going to push consumers to order on Amazon instead of shop there.

Obviously some businesses like U-Haul you can't order online..though drones are doing some amazing things these days.

Low Quality Jobs = Low Quality Work

Aside from the rather unique moocher situation with some staying home to college a paycheck and not working remote but living on tax-dollar funded government benefits...

- There is a lot to be said about flipping burgers or working a register or answering phones and being treated poorly by management.

The Trickle-Down Effect of Incompetence

When the number one concern of employers is not investing in employees to create a high quality work environment, but how can we cut costs, outsource labor to 3rd world countries, lower the hiring wage, reduce worker hours and spread them out over more employees and reduce benefits - well is that motivating people to do a good job?

The question answers itself. If an employee is given a half-ass training (because the manager is also underpaid and under trained), and they are disrespected and made to feel like:

"You are easily replaced so appreciate this shitty job,"

Then it's the trickle down effect of incompetence.

On the other hand, if employers approached training employees as an investment, with professional development included to help employees not only gain competence but additional skill sets to make them more of an asset to the company and their growth opportunities - this changes the ripple effect in workforce management.

Investing in both higher wages and professional training, with work culture more evolved than mashing buttons to get minimum wage then employees will find their own reasons for working harder to do better.

This creates a better quality product or service for the end user that the company serves, which then increases customer retention, loyalty and lifetime value.

Brand loyalty is something that shouldn't just be customer-centric. Brand loyalty cultivated in both the customers and the employees, when increased also increases profits and productivity.

Strikes at Whole Foods and Amazon

If decision makers at the CEO level can't read the room or doubt the logic in the above paragraphs just look at the strikes by Whole Foods workers and Amazon employees who continued to toil on in unsafe working conditions.

When you aren't given a lot benefits-wise, as a bargaining chip from your employer, you don't have a lot to lose if you get fired for striking.

This loses time, money, convenience, customer satisfaction scores drop and just as employees leave for a job that pays $1-3 dollars more an hour so will customers when there are delays due to poor work ethics and project management skills by hiring managers and those who structure employee business models.

Businesses Have to Adapt to Survive COVID19

Instead of making excuses about how an existing system can't change, employers should wake up and smell the Jamaican Blue Mountain Coffee: with the lack of foot traffic now is the perfect time to retool the business model

Sam's Club, Costco and HEB grocery store have all taken the lead here and raised wages for their employees as well as invested in their safety.

As mentioned in management philosophy blogs, research has proven beyond a shadow of a doubt that when intrinsically motivated individuals apply their efforts to a task they are 10 times more productive and successful than people who are only money-motivated.

This means it isn't just about the money - don't treat your employees like dirt anymore and they will reciprocate. So few jobs actually invest any sincere time in building new skill sets in their employees but every time a company does this, the employee becomes an unofficial brand ambassador.

Feeling respected and appreciated is the cornerstone for every social interaction that's successful, from family, to relationships, to friends to business both B2C and B2B.

Creating this feeling in employees with concrete specific investments in improving their abilities, you now have a spokesperson for how great your company is. Many of these employees are like micro influencers with their own social networks sometimes rather large.

More employee loyalty creates more profits because you get better work done, word of mouth organically spreads to their friends, families, and facebook and twitter accounts without a single ad dollar needing to be spent.

In a large company multiply this by 100 or 1000 - it's pretty damn clear it's stupid to treat employees as disposable to-go containers or warm bodies to fill a space when there is a much higher return from professional development in the workspace.

Where We Go from Here Matters

Ecommerce is booming, many jobs and even schools may utilize more remote work than in person attendance now. Businesses will have to adapt to a post-COVID world in order to survive. This means the old guard has to change.

Instead of hyper focusing on reducing labor cost - putting some real thinking and research behind it to create a 2020 strategy that involves treating and paying employees better, will only benefit everyone better and rebuild the economy. Mic drop.

Available for freelance writing and guest posting on your blog: [email protected]

Startups: Power of Showing Up

So you've got this great idea - you want to start a business. Or launch a new product, or service for your current start up business. The stars seem to align, the universe is on your side and you're so excited. Then what happens?

It's like having a wonderful dream (Nice Dream) and then you wake up and can't remember the details - but the beauty of that moment is on the tip of your tongue.

What happened?

The fact is consistency works like magic to reach milestones, achieve goals in the short term and the long term and yet it's like there's this ingrained flaw in entrepreneurs and startup founders to avoid commitment. Perhaps we fear that getting too routine is a soul-killing spell reminiscent of the cubicle-laden 9-5 jobs we barely escaped from.

And Yet...

Every startup needs a certain amount of routine tasks to reach critical mass - the tipping point where we get investors, or consumers discover the beauty of our creation and rush to the aisles (or one-click Amazon buttons). Part of what's amazing about starting your own business is the ability to Be Yourself (with SMART Goals).

We enter Startup life to escape the false roles and identities we have to wear to appease oppressive overlords.

Being eccentric, socializing in ways that are 'imaginative' or just having our own, sometimes nonlinear approach to reaching business solutions is something we have always wanted but were unable to articulate in the office (aka "hell with florescent lighting"). The Trail Blazers of our time were known for their ability to be themselves. Being yourself is a powerful message other people can receive, relate to, and believe in.

So is the Power of Showing Up

"There is something in every one of you that waits and listens for the sound of the genuine in yourself.It is the only true guide you will ever have,"

- Howard Thurman

We live in historical times right now: 2-3 generations in the future they’ll look back and talk about the corona virus pandemic of 2020. The startup founders I’m either friends with or business associates with are one of the most unflappable, unshaken demographic I can imagine.

We’re prepared. We already work remote. Social distancing isn’t the exception - it’s the norm.

Social skills don’t always come hand-in-hand with entrepreneurship or tech. So we’re uniquely prepared and already adapted to taking this pandemic in stride and still create new inventions, new services, new apps, new ways to help brick and mortar and other businesses pivot towards sustainability.

And yet…some of our most lofty goals are still dusty on the shelf. Just like that nice dream we had and can almost remember. It’s because we aren’t showing up. Showing up to do what needs to be done to move the needle. The power of consistency to move mountains, redesign bridges connecting the gaps between who we are and who we see ourselves becoming. I’ve got a tip for you. I’ve got a tip on showing up.

5 Magic Minutes

It’s easy to go all out, make a big promise and then get so overwhelmed we do exactly the opposite. Happens all the time working out. Building a startup is working out just using different muscles, but both rely on creating muscle memory. When we use self-management in focused in 5 minute increments, this helps to initiate a 3rd drive that connects our ambition to the image we have of ourselves. Taking action, with intense focus, for 5 minutes at a time, consistently, builds muscle memory and makes it easier to self-identify as someone who is taking action to make dreams come true.

The 3rd Drive

The power of showing up depends on the unlikely 3rd drive, beyond the drive for money, and success. It's the drive to trust ourself to achieve the impossible. Or at least achieve a modicum of progress in our path towards greater things. Stephen Covey, who wrote the timeless classic, 7 Habits of Highly Effective People had a son who was also author. Well technically son(S) who are also authors. One (also named Stephen) wrote in the book, The Speed of Trust, that there was a formula for results.

(SXE)T = R

Or in other words, Strategy times Execution multiplied by Trust = Results.

The idea is that we as founders, must trust ourselves to lead with integrity for our business practices, inspire trust in customers and business associates, and achieve a type of startup leadership that gets results in a way that inspires.

Startup Tips: The Power of Showing Up

Science Daily States when making decisions, our perception is influenced by judgments we have made in the past as a way of remaining consistent with ourselves. Consistency breeds trust, in ourselves and the trust we inspire in other people. A book published in the 60s, called Advances in Experimental Social Psychology (Volume 14)studied the power of consistency on human behavior.

One of the central themes is that attitudes predict behavior and the strength of how behavior can change or improve the quality of one's life (or startup business) depend on the consistency of the behavior.

How often you show up for yourself and for your startup is up to you. Start small and go big. The power of showing up, even in just 5 minute increments, is you are creating values of the person you want to be, that runs the business you want to run. Or envision someday (soon) creating.

Showing up consistently and doing small actions that move your startup forward adds up, every minute, hour, day and month of the year. This small amount of accountability for what you are creating, is a momentum-generator.

So generate your own momentum. Show up. Startup. And keep going until you reach the horizon line.