Social media contains a wealth of chances for companies to show off their product or service to the world.
If you've read our Instagram Reels update you'll appreciate this guide for social media marketing.
Social media platforms not only provide the opportunity for friends and family to stay in touch and make connections, they also provide impactful ways for advertisers to start conversations with soon-to-be customers.
With the advent of widespread social media use across all age groups, consumers now have an expectation of interacting with brands. This opens up the door for countless possibilities for marketers to generate ways of increasing demand as well as broadening the horizon for potential reach.
Benefits of social media include:
Stimulate engagement with their target audience to build the know-like-and-trust factor.
Increase raving fans and brand loyalty. More engaging content generates more loyalty, which in turn creates more sales and extends the CTV of customers. Creating content with new updates, entertaining posts, informational videos all helps boost engagement.
Leverage the power of cross-posting: social media integrates well with multiple channels for a more diverse content distribution strategy.
Maintain the company message - when you have a situation, where there may be bad press for your business, advertisers can create their own new broadcast distributing updates and press releases to tell their side of the story.
When you have a large enough audience, with consistent branding, content and value this can counteract misleading headlines or misinformation with a broadcast through social media and/or email.
Generate new customers. Using value-driven offers, advertisers can inform and convert subscribers to a social media page into new customers.
Social Media Marketing Ad Campaigns:
Lead Generating Campaign
Lead gen is all about finding entirely new customers who previously may not have interacted with your product or service.
Lead gen campaigns are in essence content marketing with an offer attached where you give consumers a chance to press pause and discover more about your company.
Often the end goal isn't necessarily always financial conversions - but community-driven outreach. When new prospects join your community, this helps them take one more step towards not just becoming a customer but a lifelong fan.
Social Media Ad Campaign Tips:
Do Market-Research to identify prospective customers.
Develop a list of keywords that appeals to this target audience.
Search pages and create a list of prospective customers prospects and take note of their social media behavior to find out how best to approach them.
Stay current & relevant.
Exchange the hard sell with content marketing related to your offer.
Create content like blog posts or videos, that is relevant to your audience with a lead-in to your offer or joining your community.
Boost engagement with open ended questions that start conversations.
Invest time in showing interest in your potential customers. Take note of their posts and respond in kind with content that their demographic enjoys.
This develops your brand as a valuable friend rather than a greasy used car salesman.
Authenticity generates more revenue than hard pitches.
Don't use fluff - actually provide content that is valuable. One way to do this is break off a small portion of a larger offer, such as a course, or an e-book and create lead magnets from it.
What are Retargeting Ads?
Retargeting - The Real Gold
A surprising amount of businesses don't make use of the Facebook pixel - which is a piece of java script that captures Facebook user data when they go to your website or landing page.
Retargeting now includes creating custom audiences from people who have interacted with your Facebook Page as well as website.
When you identify consumers who show interest in your product or service on social media and almost complete a check out but leave after adding an item to the cart - send them retargeting ads. These convert at a much higher rate because it's a warmed up audience.
Making Your Social Media Marketing Strategy
It's vital to create your social media marketing strategy ahead of time before just trying to convert users.
This includes determining what kind of content will work, whether it’s video, graphics, images, or text. Make sure you establish the tone, style, and where you may repeat content cross posting on multiple channels.
Choosing a Social Media Platform
The platform you pick should match the demographics of your audience. If you're targeting a younger Gen-Z crowd, you may want to go with Snapchat. Millennials? Use Facebook.
Platforms you can pick for your social media strategy include:
*Facebook
*Facebook Groups
*Instagram
*YouTube
*Twitter
*Snapchat
*Pinterest
*Linkedin
What's a win for you when designing and/or executing a social media marketing strategy? Comment below!
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