Category: Social Media Tips

Best SEO Tips in 2021 Featuring Steve Wiideman

I interviewed Steve Wiideman for the Best SEO tips in 2021 and he delivered some incredible content I'm happy to share with you.

(Be sure to read my blog The Reason Why More People Aren’t Entrepreneurs here).

At A Glance

∎ Learn the magic of SEO after Google's Hummingbird Update

∎ 3 principle-based factors on using Google to increase your sales

∎ BONUS: Get access to a $599 SEO course for FREE

Best SEO Tips in 2021

Trevor: I'd like to hear your thoughts on SEO, with some specific questions I have there. I've SEO'd my LinkedIn profile. It has gotten me a lot of business doing that.

Because people search LinkedIn for stuff and people don't realize, uh I guess I should say business owners don't realize how valuable SEO is on all platforms. Whether it's LinkedIn, or their website, or their YouTube videos or whatnot.

If you could share, maybe top 3 tips for folks that are doing SEO themselves or maybe what they should look for if they want to hire someone that does SEO for them.

Optimize LinkedIn & Identify What Search Results You're Pulling

Steve: Sure you make a great point with LinkedIn. Optimizing your LinkedIn profile is fantastic. But when you optimize all of your social media profiles it can help you with your online reputation management as well.

So when someone does a name search your social profiles are there not just on page but off page getting some links to those profiles pages so google feels that’s the results are the most relevant searches for your name.

Do a google search with your name in quotes and see what appears for your name. Figure out which of those things you own and control and optimize the heck out of them.

Drive links to them from blogs, your friends blogs.

Isolate those things you don’t want to appear so you can get those removed or buried and then isolate things that are neutral that you don’t control. So you know in the mix of things here’s what I control.

Here’s what I can’t and that’s ok and here’s what I want to keep an eye on to go away.

Google SEO Tip #1: Solving for the intent of the user

Do I have the most relevant page to solve what people are looking for?

Steve: This for Organic SEO - a principle based approach:Not just the key words - key words died in the Hummingbird update from Google in 2013

It's about solving for the intent of the user now.

What is it they really want?

They searched for title tag principles because they are trying to get their click-thru-rates up in search results. But what do they want?

Higher CTR? Or Higher keyword rankings?

So when you solve for what they are actually looking for...If someone is searching for cheap flights...ask:

What is it that they really want to do?

They want to save money, they don’t want to pay baggage fees right? They want value.

When you answer what your users really want thru survey:

Through customer support, intake calls whatever you need to do so that your page really solves what your customer wants this takes it to the next level.

Rank Brain - the other big update that sits on top of Humming Bird is trying to understand the meaning of words.

You do need to emphasize search terms that have high search volume when you launch a new page because Google is going to crawl that page, identify those phrases and test you in the search results for them.

Long term it’s how users interact with your listing. So you can hack your way to the top with key words but if other pages are doing a better job of solving what users are looking for and provide more of a delightful experience, long term your rankings will go away.

So that’s #1 looking at your on page, being the most relevant and doing a search for the keyword you want to appear for.

• Study the top pages

• Study the on page

• Study what links are coming into those pages

• Study how many people have curated or quoted from the 1st paragraph on that page

• Use this data to inform on how to optimize your page

Google SEO Tip #2: Optimize Your Off Page Results for Google

Steve: Google in particular started with an algo Larry Page coined as Page Rank. It isn’t where you rank on the page but the algorithm that crawls thru the net looking for info to understand what pages have what meaning and are a good match for a phrase someone searches for in the search results.

They are crawling thru links to get to pages and those links count like votes. Like a sign above the door that says what’s behind the door, so before you walk thru it you read the sign and go oh, this room must be about kitchen.

So google reads the text in the link, then read the page and says oh this page being linked to must be about this topic.

Then they crawl analyze the page for titles, headings, the URL the page name.

They look at all these hidden factors and based on the on page and off page this page might be a good match for this search term.

I’m [Google is] going to test it and 1 out of 100,000 times people are searching for this term if it does good I’ll show it twice for every 100K then every 50K.

Then more often you can see this in Google Search Console

It all stems from how often they hit your page and how many other websites are linking and mentioning your website and your content.

This is just organic results, not Google maps, not video search, we’re talking about specifically Google web search (Google depending on your industry having about 80-90% market share is the search engine we want to pay the most attention to).

So those 2 are 2 of 3 principle-based factors.

1. Am i improving the relevancy and helpfulness of my page over time?

2. Am I improving the visibility and mentions of my page over time?

Google SEO Tip #3: Search Appearance & User Behavior Signals

Steve: And the 3rd thing is search appearance and user behavior signals - how users actually interact with your listing.

And in many cases you can almost eliminate everything on page and off page if you’re already ranking in top results If your page is the most helpful - it will stick there at the top.

It’s really around the user signals that tells Google and other search engines that this listing is the most helpful so I’m going to leave it there on the top until they start choosing another listing more often and staying on that listing.

So our goal is to provide a really click enticing, helpful, maybe really rich result by using some of the different technology available maybe using some reviews to the page so you get stars in the search results.

Maybe having some FAQs section at the bottom of the page that will show up in the search results if you use that FAQ market.

Maybe it’s putting some mark up around your video or images so they shows it as a thumbnail in the mobile search results.

It’s making your listing really stand out so it’s not just 1 of 10 listings that have just a title, description and a URL but instead you have some really rich content in the search results.

Trevor: So it’s using these tools to appear more valuable at a glance.

This speaks to value based marketing,versus hard pitches, deliver value first to engender reciprocity to be viewed as more helpful and enhance word of mouth digitally.

Steve: Now we’re talking about attribution and the whole buyer's journey and you’re right there are some biz owners that get myopic of driving people to just sales content:

"I want to make sure my sales pages are #1 don’t waste your time with all this fluff marketing content just get my personal injury or car accident lawyer page #1 that’s all I want."

But the reality is you can’t make that happen without some of the marketing content because that marketing content attracts links and it helps your wholistic SEO and builds authority if your short summary of the page, that long form:

• How to

• Where to

• Why

• What is

• Strategy

• Tips

• Advice

• Checklist type content...

When it’s out there and it gets linked to that can support that sales page that you want to perform that you want to rank.

So it’s hard sometimes convincing the leadership team that we need to create a really strong content marketing strategy around what our customers are looking for before they are ready to hire us.

Maybe even doing some industry content where we get other sites in the industry to reference some data some case studies some research we did that isn’t already available online.

So I think you’re right I think it’s understanding that buyer journey and addressing each phase of it when the user isn’t at the point of making a purchase or ready to make a decision yet.

Trevor: This would align with influencer marketing and getting shoutouts from people that are already established and things like that.

But I mean this is why you have a blog - you develop an audience you provide all this valuable content.

And it serves a secondary function:

So when you’re giving away information and there’s not a sales pitch there maybe there’s a link where hey if you want to find out more feel free to enter the funnel, essentially, without saying those words.

What also helps with that [content marketing] is: it’s a pre-qualifier.

You don’t have to get low quality leads because people are coming here they are attracted here by the content.

Instead of someone that just saw “hey this is for free” let me click on this. It’s a free deal! And then you get everyone that wants the freebies instead of the people that are more invested for a longer CTV for the lifetime journey of the customer.

Steve: It can be a huge win.

With Meineke car care centers, we did this thing where we didn’t necessarily want our best evergreen content on the blog but that’s where they put it.

The blog for me is about industry news, having a voice in conversations that are happening right now what’s new with the company.

It’s really time sensitive and will get buried in RSS feeds over time.

I like to nest up the content that’s more evergreen that will be just as helpful 3-5 years from now under its appropriate silo.

So I can get those really competitive pages to rank well so I’ll nest them in a URL that’s a sub page of that main page and I might use the blog to link to it so those sites that do take RSS feeds and publish that.

If they consume HTML you might get a link back from it. So it’s still worthwhile to mention in a blog.

So with Meineke they did use the blog. We did one every Tuesday we came up with a list using Conductor Searchlight keyword.

We came up with a list of all the different keywords we thought people were looking for.

Every Tuesday we launched a How-to.

• How-to jumpstart your car battery
• How-to check your engine oil
• What’s the difference between standard and synthetic oil

We did this every single Tuesday.

Every post was optimized to rank with unique pictures we took on sight, sometimes videos, a step-by-step it was a really strong campaign and a lot of that content is still up if you want to look at it.

After 5 months we attracted over 500,000 visits.

I think the most visits we had was was during Coachella which was when people were looking for how to jump start your car battery which I thought was really funny.

So anyway in doing that, what was neat about that campaign wasn’t that we drove that much traffic and earned 200 links to the site in the process.

But because everyone needs an oil change and they did at the time every 90 days they were able to use re-marketing.

So for everyone who visited the website we were able to remarket to them with ads you know $14.99 oil change coupon or something.

So not only did we did we attract links, drive traffic to the site, build brand awareness get a lot of those featured answers that now appear in voice searches since Google Assistant will use featured answers in 70% of its results.

We were also able to drive some of that traffic back to the website using retargeting from Facebook, from Google, from Bing and from there continue to build our list.

We were able to almost quadruple the volume of visitors that are coming to the website just by creating that value that you were just talking about.

Trevor: It sounds like you have enough in your brain to build a course. Do you have a course in SEO?

Steve: Yes

Trevor: Where can people go to find out more information?

Steve: I’d like to give everyone free access to it if you want?

Trevor: Sure!

Steve: It’s at academyofsearch.com

What I decided to do 3 years ago which is actually one of my own personal dreams is to teach. I started teaching at Cal State Fullerton, UC San Diego and Fullerton Community College.

At Cal State Fullerton I was teaching a class on strategic SEO.

I took a lot of that course content that inspired an SEO course we have at Academy of Search - like a 6 week program - it’s a $599 course but your listeners can access it for free.

Just use SEOSTEVE and they can get free access.

Trevor: Is there anywhere else people can go to find out more about you and your services that you’d like to give a shout out to?

Steve: Sure I’m actually all over social. My handle is SEO Steve. But if I’m not responding quick enough our team - we have a team of 9 other search geeks like me, no sales people we just love to help. Especially small businesses, we don’t work with a lot of small businesses.

So any help you need as a small business is all free and something we do to try to help the business community.

Just use the handle the Wiideman pretty much anywhere.

Instagram, Facebook all over the web. If there’s anything we can do to help to solve for a problem, a page isn’t ranking, a competitor is doing something spammy you know whatever it and you’d like us to take a look please do that we like to help wherever we can and hopefully build some great relationships.

Who knows maybe one day you’ll be the next digital marketing manager at the next Sketchers and you’ll remember us.

Trevor: That’s such an awesome thing you’re doing for small businesses there.

Steve: Thank you.

Have you used SEO before? What were the results? Comment below!

Once a month on Tuesday on Clubhouse 10am-12pm CST I host a Startup Club Room called Entrepreneurs That Make A Difference - follow me @fbpolicypro to get find out more.

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Facebook Reveals New Video Tips

Have you jumped on board with one of the highest converting mediums for marketing yet? Video is king right now especially during the holiday season. [Read our last blog on HP moving to Texas here]

Video is number one for increasing engagement on social media platforms which also boosts brand awareness to help you end the year strong with increased profits.

Struggling with how to do this? We got you covered - Facebook just released 3 tips to help you improve your video marketing.

1. "Add a 3-5 second trailer to hold interest"

Facebook recommends adding a short preview of your video at the start of video clips. While this has been used frequently on YouTube it hasn't seen as much use on Facebook videos as a whole.

Essentially you'll want to paste a key snippet from your video and include in the beginning of the clip which helps to entice viewers to stick around and see what's next.

It's a short and sweet way to boost your engagement as well as increase the view time which helps you segregate retargeting campaigns per video view time.

Another deet Facebook mentioned is using the Creator Studio analytics to find out when you're losing viewers. Once you identify this, you can swap out blocks of content and add more exciting elements where you see folks dropping off.

2. "Frame the story - with a 4:5 aspect ratio"

Because everyone is on their smartphones, Facebook recommends we should create videos that are vertical not horizontal.

Facebook says:

"We live in a world were most people watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape. Try framing your visual story and build for vertical format. Editing your videos using a 4:5 aspect ratio may work best for your videos on Facebook."

Back at Facebook's research HQ they discovered some videos have seen a noticeable improvement in performance when switching from 19:9 orientation to 4:5.

3. "Engage your community - commenting on posts"

Facebook leaves us with one last video tip: increase engagement by responding to comments on video posts.

It's such a simple thing to do but you'd be surprised how many businesses never reply to comments on their videos. When you reply, customers feel included, and it builds brand loyalty as well.

If you can't find the time to do so, hire a social media manager to post on your social media pages and reply to the comments.

Facebook clarifies this further:

"Joining the conversation in the comments section of your own posts can delight your audience and maximize your reach. Longer comments, like sharing your own perspective on the discussion or answering questions, can spark even more engagement with your content."

Facebook also says you can reply to Facebook and Instagram video comments through the Inbox tab in Creator Studio, which some find easier to manage their activity from.

Also, Facebook has shared 5 pretty general tips for video creation:

Clearly these are pretty basic tips, you want to get your content creation strategy well defined too. Make sure to switch up the type of content to keep it interesting.

You can read Facebook's full set of video tips here.

What is a challenge you face with posting videos on Facebook?

Comment below!

Facebook disapprove your ad and won't tell you why?Need done-for-you FB ads? Schedule a time to talk to someone who worked at Facebook here.

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How Much Should You Charge for Your Services – Answered

How much should you charge for your services? For startup founders, pricing is a four-letter word - many get nervous charging higher prices and low-ball their own offers when starting out.

When I started my first Facebook policy expertise business I simply accepted what other businesses offered to pay me - which often wasn't as much as this type of exclusive-working-at-facebook-in-depth-knowledge was worth.

It is challenging to put a price tag on intangible items like connections, knowledge and time.

(Read the last blog for a guide to social media marketing here)

Yet if you are selling a product, setting a price seems a bit easier because you have very clear numbers to take into consideration, such as cost of manufacturing, packaging, shipping.

As an executive business consultant I've talked with tons of entrepreneurs and wantrapreneurs who had pricing their services as a big pain point. Women who are startup founders especially found it challenging to charge based on what they are worth.

Googling Won't Provide the Answer This Time Here's Why

One of the reasons why it is hard on folks to determine what to charge for their services - in the consulting sphere - is that we have been trained to run in the rat race maze after the all mighty paycheck.

The old way of thinking that business schools teach is a standard formula for determining an hourly rate: Add up your labor and overhead costs, add the profit you want to earn, then divide the total by your hours worked.

If you try and google how much you should charge for your services as an entrepreneur, you'll find outdated advice that won't serve you well on your journey into owning and running a startup consultancy.

Google search results

Sites will tell you to add up:

Time you spend at work even if you’re not actually working, including travel
Your commute
Time you spend working at home
Time you spend working when you’re theoretically not working
Calculate your actual hourly rate

But this type of advice comes from the first industrial revolution, working in a factory, eating lunch when the whistle blows - not from the reality of what it means to run your own business and solve problems for customers and other companies that cost them a lot of time and money.

The value of the time you saved a company, who didn't have the solution you offer, can be exponential.

In a nutshell, value is based on figuring out how much people are willing to pay for your service.

Just asking isn't likely going to work because people rarely have an idea of what they're willing to pay, but offering 3 different tiers from low, medium to high helps you use the Sanders 2-Option close to make a sale.

Dan Kennedy has some great advice for determining what you charge for your services. This is an excerpt from his book No B.S. Time Management for Entrepreneurs:

"Now, you may not have a situation that lends itself to clear-cut billable hours as I do, so how can this strategy work for you? It has to. It's even more important to you than to me."

"Let's say you own six stores and each store has a manager. You'll have to decide how much of the business's bottom-line profit goal will be provided by the managers and how much is still inextricably linked to you. If you want $500,000 at the bottom line, and you figure half is dependent on you, you've got a $250,000 target."

It's sort of like a heart attack being required to really get somebody to change their eating and exercise habits. A lot of your decision making gets easy with this number staring you in the face. It's hard to con yourself with this number confronting you."

"In fact, I suggest having it stare you in the face a lot until you internalize it. Write your number "$____ per Hour" on a bunch of colorful four x 6-inch cards in bold black letters and stick these cards up in places where you work and will see them often."

"Generally speaking, with this number confronting you, two business life changes probably come to mind immediately. First, you realize you've got to surround yourself with people who understand and respect the value of your time and behave accordingly. This isn't easy, and they'll forget often because familiarity breeds contempt. Periodically, you'll have to re-orient them. You also must get people who don't respect the value of your time out of your business life. If you let people who don't understand and respect the value of your time hang around, you won't even have a fighting chance."

"Second, you have to eliminate the need for doing -- or you need to delegate -- those tasks and activities that just cannot and do not match up with the mandated value of your time."

Charge Based on Value

You want to charge based on value not an hourly rate, once you realize your value to your target audience (ideally not starving artists) you can walk customers up the value ladder from intro offers to premium services.

While I do have hourly rates, 99% of my clients are choosing packages at a higher price point for facebook policy expertise.

The higher price point usually equals more dedication from your clients, less flakiness - they invested more than the $20/month gym membership they never use and thus are more committed to getting the results of their investment.

Also, another side benefit of charging based on your value and a transformation rather than 'market rates' from a google search is you attract more clients in that income bracket rather than using hope marketing ("broke marketing").

But I think the first step is to realize your own worth, because we first have to overcome the mental block we are worth what we charge.

How did you come up with the prices you charge for your services? Comment below!

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Enjoyed this blog? Signup here to get updates on new startup blogs.
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Is Facebook not explaining why they disapproved an ad?
I worked at FB for years and offer FB Policy Consulting here

Available for freelance writing and guest posting on your blog: [email protected]

The Blueprint for Social Media Marketing

Social media contains a wealth of chances for companies to show off their product or service to the world.

If you've read our Instagram Reels update you'll appreciate this guide for social media marketing.

Social media platforms not only provide the opportunity for friends and family to stay in touch and make connections, they also provide impactful ways for advertisers to start conversations with soon-to-be customers.

With the advent of widespread social media use across all age groups, consumers now have an expectation of interacting with brands. This opens up the door for countless possibilities for marketers to generate ways of increasing demand as well as broadening the horizon for potential reach.

Benefits of social media include:

Stimulate engagement with their target audience to build the know-like-and-trust factor.

Increase raving fans and brand loyalty. More engaging content generates more loyalty, which in turn creates more sales and extends the CTV of customers. Creating content with new updates, entertaining posts, informational videos all helps boost engagement.

Leverage the power of cross-posting: social media integrates well with multiple channels for a more diverse content distribution strategy.

Maintain the company message - when you have a situation, where there may be bad press for your business, advertisers can create their own new broadcast distributing updates and press releases to tell their side of the story.

When you have a large enough audience, with consistent branding, content and value this can counteract misleading headlines or misinformation with a broadcast through social media and/or email.

Generate new customers. Using value-driven offers, advertisers can inform and convert subscribers to a social media page into new customers.

Social Media Marketing Ad Campaigns:

Lead Generating Campaign

Lead gen is all about finding entirely new customers who previously may not have interacted with your product or service.

Lead gen campaigns are in essence content marketing with an offer attached where you give consumers a chance to press pause and discover more about your company.

Often the end goal isn't necessarily always financial conversions - but community-driven outreach. When new prospects join your community, this helps them take one more step towards not just becoming a customer but a lifelong fan.

Social Media Ad Campaign Tips:

Do Market-Research to identify prospective customers.

Develop a list of keywords that appeals to this target audience.

Search pages and create a list of prospective customers prospects and take note of their social media behavior to find out how best to approach them.

Stay current & relevant.

Exchange the hard sell with content marketing related to your offer.

Create content like blog posts or videos, that is relevant to your audience with a lead-in to your offer or joining your community.

Boost engagement with open ended questions that start conversations.

Invest time in showing interest in your potential customers. Take note of their posts and respond in kind with content that their demographic enjoys.

This develops your brand as a valuable friend rather than a greasy used car salesman.

Authenticity generates more revenue than hard pitches.

Don't use fluff - actually provide content that is valuable. One way to do this is break off a small portion of a larger offer, such as a course, or an e-book and create lead magnets from it.

What are Retargeting Ads?

Retargeting - The Real Gold

A surprising amount of businesses don't make use of the Facebook pixel - which is a piece of java script that captures Facebook user data when they go to your website or landing page.

Retargeting now includes creating custom audiences from people who have interacted with your Facebook Page as well as website.

When you identify consumers who show interest in your product or service on social media and almost complete a check out but leave after adding an item to the cart - send them retargeting ads. These convert at a much higher rate because it's a warmed up audience.

Making Your Social Media Marketing Strategy

It's vital to create your social media marketing strategy ahead of time before just trying to convert users.

This includes determining what kind of content will work, whether it’s video, graphics, images, or text. Make sure you establish the tone, style, and where you may repeat content cross posting on multiple channels.

Choosing a Social Media Platform

The platform you pick should match the demographics of your audience. If you're targeting a younger Gen-Z crowd, you may want to go with Snapchat. Millennials? Use Facebook.

Platforms you can pick for your social media strategy include:

*Facebook
*Facebook Groups
*Instagram
*YouTube
*Twitter
*Snapchat
*Pinterest
*Linkedin

What's a win for you when designing and/or executing a social media marketing strategy? Comment below!

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Hot Tips For The New Instagram Reels

Credit: Hootsuite

While DJ Ricky Desktop is going viral on TikTok we have a new tool to reach out audiences:

Instagram Reels

(Check out the last blog on Einstein's technique for Combinatory Play)

Here's a few tips for using Instagram Reels:

Instagram Reels for Business Tip #1: Show Behind the Scenes

People love to see what’s behind the scenes. Whether that’s the making of a movie, a Netflix documentary, or the real life behind the camera for a celebrity - people are addicted to finding out what’s really going on.

You can leverage this instinct for your business by showing a human side, that’s less than picture perfect. This will help create an authentic connection between your audience and your brand.

Instagram Reels for Business Tip #2: Over Deliver High Value Content

Posting high value content is a great way to build a community. There’s the reciprocity factor once you give your followers your top tips they’ll feel loyalty to your brand.

Highlight ways your audience can save time by using tried and trued methods you can share and increase the know-like-and-trust factor.

Instagram Reels for Business #3: Review Services or Products

Some of the greatest brand launches have come from partnerships between existing companies and influencers.

A great example is when Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers partnering with Subaru.

Graham published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff for Subaru’s #MeetAnOwner campaign, showcasing the new Impreza.

Equally important is since Reels are pushed out on the Reels Explore Page, IG users who don’t follow you will see your content — this has potential!

Lagavulin is well-known among whisky aficionados but not as much for casual drinkers.

Lagavulin changed this practically overnight with a video featuring Nick Offerman who played the “man’s man” Ron Swanson on Parks and Rec.

Offerman sits in complete silence for 45 minutes sipping a glass of Lagavulin next to a cackling fire. Whisky aficionados liked this so much they created a 10 hour loop of Offerman drinking whisky:

Why this works is because Offerman isn’t a Brad Pitt - he’s lesser known with his own cult following, which is the definition of a micro-influencer.

The whole video feels absurd and like an inside joke but it worked like gangbusters for Lagavulin because of the targeting and match between Offerman’s personality and the whisky’s brand persona.

Think about using this approach with Instagram Reels and see which influencers match your brand you can feature on your channel.

For a more hands on guide, Guiding Tech has a great article about IG Reels here.

No matter what you do, it's an exciting new tool and the key to maximize new feature releases by social media sites is to dig in and use them a lot, consistently during the first few months of launch.

What is your favorite Reel so far? Post either links to your own fav from a public figure or one you're really proud of creating below:

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Is Facebook not explaining why they disapproved an ad?
I worked at FB for years and offer FB Policy Consulting here

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7 Tips to Grow Your Instagram Following

Want a proven methods on how to increase your Instagram following? Read on!

Whether you're at an Airbnb chillaxing, at home or standing in line at the grocery store - you'll see people staring at Instagram on their smart phones.

I would never call myself a guru of IG but I'm hip on a few tips. Below you'll find proven methods to growing your Insta-following.

1. Run A Photo Contest

Running a photo contest can hyper charge your follows and engagement.

2. Use Best of Content on Your IG Channel

Taking the best-of-the-best user content from around the web and featuring it on your IG channel is also a great tool to super boost IG engagement.

3. Hashtag Strategy

While it's been debated for years on what the right amount of #hashtags is to use, it's generally agreed that using 9 hashtags for each post is the best strategy. You don't want to use more than that as IG can start reducing your reach if you do.

4. Post Daily

Post once daily at least, use tools like Buffer to preschedule your posts if you need to.

5. Take Advantage of Current Trends

Pay attention to what's trending & hijack trending hashtags to use with your own content.

6. Create Brand Themes & Colors

Make sure that you create a brand theme and color palette that's consistent to build that know-like-and-trust factor.

7. Run IG Ads & Collab With MicroInfluencers

If you got the bucks, run ads and pay micro influencers to sponsor your content - that's got go viral potential.

Even on the sub sub of those not micro influencers but just at like 9K-50K followers you can see about collabing to expand reach.

Here's an example of a great IG post:

What are your goals using Instagram? Comment below!

. . .

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