Chatbot marketing is one of the newest trends to gain a foothold in the marketing world and there's a reason why: chatbots work.
When you can automate basic questions that most customers always ask, it saves time and money. If you're paying someone to design a chatbot, you'll want to direct them to create a flow that works for your website.
Or perhaps you're creating the chatbot yourself, either way, here is a quick tip on chatbot design:
Option 1 - The Opt In
If someone sees your ads, lands on your website and your messenger bot pops up, the first step is to give them 3 options for what action you want to funnel them to.
Don't make it open give them a path to take. If they are just browsing your chatbot can show a few resources your website offers and encourage them to opt in to your email list to get a lead magnet.
Option 2 - Learn More
The 2nd option could be "I'd like to learn more about your products, or services" and from there you send this potential customer to another sequence that offers them a chance to check out your latest products and services.
Option 3 - Book A Call
The 3rd one is perhaps they are looking for a case study or something specific from one of your services. And get them to book a call with your sales agent, or opt in for an email list, or provide their phone number to get updates.
4. Text Opt In Copy That Converts
"John?"
First name question mark? Is a great way to get people to respond if they opted in to your text alerts from your chatbot.
You can have a simple intro, after they reply to the first name question mark text of:
"Hey this is Thomas from [company name's] and wanted to see if you have any other questions."
And then your sales agents can close them on the phone.
5. Chatbot Flow
Once your potential customer has opted in, you want to have value-based content that solves their problems. When your content delivery includes value packed nuggets without any heavy sales pitches but gentle reminders of your services or products along the way it's a great way to increase conversions.
By providing value first, you gain more trust, and market authority that will boost conversions when your services are interwoven into the educational content they get for free.
You want to be careful with text messages because people will get annoyed if you send them too many texts. Web based alerts you can do more often without risking burn out.
. . .
Enjoyed this blog? Signup here to get updates on new startup blogs.
Check out my Medium page here
Is Facebook not explaining why the disapproved an ad?
I worked at FB for years and offer FB Policy Consulting here
Available for freelance writing and guest posting on your blog: [email protected]
Leave a Reply
You must be logged in to post a comment.