Category: blog (Page 1 of 4)

Your Advertising Access Permanently Restricted Help from a Facebook Alum

Give your ad account a fighting chance: While Taylor Swift literally changes economies by visiting a city, business owners and advertisers are battling bots at Meta after seeing the dreaded: Your Advertising Access Permanently Restricted ban.

Taylor Swift Your Advertising Access Permanently Restricted
Facebook did nothing about Taylor Swift ticket hack scam according to BBC news, and are you surprised? I’ve worked at Meta before and after it Facebook got it’s new name and will help you troubleshoot your advertising access permanently Restricted Facebook restriction in this article. Check out my last blog:How to Remove a Restriction on Facebook Ads

Advertising access permanently restricted this is our final decision

Advertising access permanently restricted this is our final decision

Sucks when you’re running Facebook ads and see: Your advertising access permanently restricted this is our final decision. You can no longer advertise with this business account, and its advertising assets will remain disabled. This is our final decision.

Keep reading to find out how to get Facebook ads live again even if you sent your ID and Facebook said you were permanently restricted.

Why trust me over all the other blogs online? I’ve worked at Facebook in ads, and tech, and with the engineers at Meta.

Trevor W. Goodchild is for brands that need MAXIMUM accuracy.

10-20% off is a the difference of tens, hundreds or even millions. Thinking of quitting Facebook due to all the banned accounts? Well, Facebook is still highly profitable.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook’s second largest audience base could be found with men aged 18 to 24 years.

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When one word can get you banned, you can’t afford to guess.

Just like my client, Amazon Reality Show star Juanita Ingram of The Expats International Ingrams you’ll discover there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Advertising access permanently restricted this is our final decision
Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

Facebook ad account permanently restricted

When your ad account generates revenue and that’s restricted, you need to act strategically to get ads live again. 

Advertising access permanently restricted

People all over the world are talking about being permanently restricted on Facebook whether that’s on Reddit or Quora or many other sites.

Facebook will often give advertisers boiler plate warnings without anything specific stated for how you got flagged, why, or what to do about it. Sound familiar?

You are not the only one seeing, “Advertising access permanently restricted this is our final decision,” unfortunately it happens often due to machine logic for flagging.

One of the drawbacks of the co-dependence on AI is if you’re running Facebook ads, you are judged quick and without mercy – but you’re in luck because I helped the engineers who wrote these automations. And no matter which version of Mark Zuckerberg you go with, he won’t explain why you got banned, but I can.

Free eBook: Top 5 Reasons Agencies Fail at Facebook


Advertising access permanently restricted this is our final decision
One thing advertisers I’ve worked with often forget SMB to billionaires is that Facebook IS a private website. Meaning, stop complaining about the rules and instead learn how to use them!

But Facebook or Meta now doesn’t clearly explain how and why Facebook bots flag you – and this I’ll help you understand so their evil AIs don’t shut down your funnel again.

Advertising Access Permanently Restricted Guide

Learn next, the best approach to take to ad account restrictions.

Permanent Restriction no more: A Step-by-Step Guide to Solving Facebook Advertising Access Issues

On Facebook or Meta’s side, the problem is a business model issue, where thousands of outsourced workers are used to do Facebook ad support, even if none of them have ever run ads in their life.

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If you understand the WAY the bots flag it can give you first mover advantage over competitors who still get banned.

The very best solution is always a preventative one. Not rushing to resubmit ads, sweating bullets. 

Advertising access permanently restricted this is our final decision


You DO need to audit first, complain about FB later.

Meaning – be 100% about what’s IN your funnel, how close it comes to the ban hammer, and what specifically to do to ensure your entire ad copy, creative and website follow Facebook’s ad policies to a T.

Just like my client Darryl CEO of King Memory found out, and shared on LinkedIn there are specific ways to work with Facebook policies without losing conversions or getting stuck in Facebook jail:

Facebook customer feedback
Trevor W. Goodchild reveals what key metrics matter when staying out of Facebook jail. This means better more profitable decisions when ad buying and running campaigns. Schedule your discovery call now

Advertising Access Permanently Restricted: Ad Accounts

Let’s discuss how to save time and money troubleshooting a restricted ad account.

Facebook ad account restricted – what does it mean? 

When your ad account on Facebook has been restricted it’s because specific actions or content triggered the automations to first score you, track you, rate you, evaluate your ad history and decide if you are a threat to the platform. You’ll lose money if you submit a previously rejected ad for review again without finding out first why it was banned. And you’ll waste time submitting a noncompliant ad back to Facebook.
The trick is to find out why the automations flagged your particular business model and fix this in your funnel.

Advertising Access Permanently Restricted: Why

Up next, let’s cover some easy steps to getting bailed out of Facebook jail.

Why is my Facebook advertising account restricted?

If you’re seeing advertising access permanently restricted this is our final decision, that means there is something specific you did to trigger this.

Identifying the content, words, or actions that got you on the radar is the first step towards getting out of Facebook jail.

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies

Facebook doesn’t personally care about you so it isn’t personal – with billions of ads to scan for policy on a daily basis, they are just trying to do the bare minimum to keep Facebook.com online.

Advertising access permanently restricted Explained

A lot of times you can prevent yourself from seeing that message we all love to hate, that your Advertising access permanently restricted this is our final decision

This message is the death of your ad account – I’ve rarely seen this fixed unless you’re working with me at the time it happened and we can appeal within 48 hours.

Advertising Access Permanently Restricted: New Tip

How do I fix my restricted Facebook account?

One of the best ways is to stop immediately appealing bans.

If you leap before you look, there’s a good chance you’ll end up between a rock and a hard place when it comes to Facebook ad policies.

Ideally you’re keeping tabs on the latest Facebook ad policies, and new changes to them, as well as how your funnel stacks up to new restrictions Facebook creates (like right now you cannot advertise anywhere near Russia without getting shut down because of the ban on ads in that area due to the Russia-Ukraine war).

Have a lander that got you in trouble? Read my guide on landing pageshere

There are a few ways to contact Facebook Support online if Advertising access permanently restricted

what you can do - Facebook account restricted from advertising
If you are a seasoned Facebook ads vet you know what a dumpster fire Facebook ad support is this year.

We used to have great service until it was outsourced. American jobs were lost and globally, support dropped for ad agencies seeing ban hammer warnings like Advertising access permanently restricted.

While I can give you the link to Facebook ad support – it’s here and correct when I published this blog, Facebook ad support will rarely have good advice.

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Definitive Guide: Why Is My Advertising Access Restricted on Facebook?

It all starts wit Facebook’s business model – outsource for cheap labor who are not trained and don’t know anything – so, you are asking someone who has never had skin in the game to help you with a warning they are not trained on.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be, and not left up to guesses from sweat shops.

Facebook Restrictions: Advertising access permanently restricted

Want to know a big miss I see ad agencies make for how they THINK about Facebook jail and ad bans?

Forgetting that Facebook has a global audience and is literally ONE website dealing with billions PER DAY accessing Facebook.com – and this leads to bandwidth issues for Facebook.

Want to avoid an Advertising access permanently restricted ban?

Keep in mind that the actions you take on Facebook have a ripple effect, and the help you get from Facebook depends on your ad account history, your region, the back log Facebook currently has, and internal technical glitches that may be wide spread.

I helped fix these when I was in tech at FB.

The problem is that if you immediately appeal an ad or ad account or disabled Business Manager without understanding the ad policies YOU MISS things you may be able to do RIGHT NOW to put you in a better light with Facebook.

I remember waking up at 3am getting calls that Facebook servers were down and having to work with engineering [ENG] to get Facebook back online. When you don’t incorporate bandwidth into your advertising compliance strategy you put yourself at a higher risk because simply said:

Facebook ads don't convert

Why Is My Facebook Advertising Account Restricted?

I’ve seen a thousand and one reasons why Facebook ad accounts get rejected. When Facebook accounts are restricted from advertising, what’s seldom talked about is the difference of ad policy enforcement per industry.

Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches.

Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding an Advertising access permanently restricted ban.

Should we just give this to your competitors?

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Advertising access permanently restricted: Myth Busting

Ok, I see A LOT of bullshit online by people guessing and making shit up about Facebook and Facebook ad policies, so I have to call them out if they are not providing solutions forAdvertising access permanently restricted.

This blog blatantly ripped me off, stealing my content and trying to mimic how I structure my blogs. Which ok, cool if you have to and you think I’m that legendary BUT the info ABOUT Facebook is wrong:
Link Instagram to Facebook
First of all, the best action is NOT to whine to Facebook about your problems. How has whining to Facebook worked so far?

• No answers
• Inaccurate info
• Advice that gets you banned worse

“They will help you reactivate your account,”

WOW. Total bullshit. Most of the time Facebook ad support is just throwing shots in the dark – again never having run an ad that made them money.

“Facebook has made it easier to review your account with the Account Quality page,”

FALSE

The Account Quality page in Business Manager is connected to the same or similar algorithm that governs Page Insights – which have ALWAYS been buggy and inaccurate. I’ve had ads perform at 2 cents per CPA and account quality said the ad was under performing.

So basically this entire section “Solutions to Restricted Facebook Account” offered…ZERO solutions. And it’s ignorant. And it copies my blog but provides bad info. Not a good look guys!

Definitely won’t help you solve Advertising access permanently restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out there ARE hidden clues in FB warnings  – BUT you may need an expert to decode into everyday language.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more: 

Remove a Restriction on a Facebook Ad Account Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

Advertising access permanently restricted this is our final decision


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

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Ad Account Restricted Facebook FAQ

Facebook ad account disabled FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake. 

Ready to Finally Make the Money You Need in the Hours That Work for You & Your Family? Don’t miss out,Learn More here.

3. How to appeal a disabled facebook ad account

As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly. 

5. How Many Policy Violations Before Account is Shut Down?

Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is. 

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.

7. how long does facebook take to review restricted ad account

Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions. 

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.

9. How To Get Your Disabled Facebook Ad Account Back 

First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.

That being said, the same answer applies here to the instructions above, for appeals

10. How to unblock your Facebook ad account

Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here.

What to Do If Your Facebook Ad Account Is Disabled

Are you seeking to recover from seeing your Facebook ad account disabled? You’ve come to the right place. I’ve worked at Meta and will be sharing some great tactics.

recover disabled facebook account

Stuck trying to recover a disabled facebook account can be a pain when Facebook aka Meta is not not helping. Today, I’m going to dive into more solutions to a Facebook ad account disabled.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way, and teach you what to do when you get the notification: Facebook ad account disabled.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

What to do if your Facebook Ad Account is disabled

Madgicx vector logo dark variant • Madgicx vector logo dark variant • Facebook Ad Account disabled • One of the error messages you can receive for a disabled Facebook ad account. Image shows a big red padlock and an error message that says you can't run ads or manage ad accounts. • Another type of error message you may receive for a disabled Facebook ad account. This text error message includes a reason why and an option to contact Meta. • Image of post performance with engagement stats and the negative feedback portion highlighted at the bottom. • View of the appeal form that may appear for you to request a review of a restricted or disabled Facebook ad account. • Next part of the appeal form process to request a review of a disabled or restricted Facebook Ad account • The "Still need help" section with the highlighted "Contact support" button. • View of the "Business Support Home" page showing any recent account issues, your accounts, and your support cases sections. • ROAS formula • Where do I find my Meta (Facebook) Pixel ID? • Link Instagram to Facebook • Madgicx vector logo light color variant.

The first thing I’d suggest doing is making sure you don’t fall into the trap of immediately appealing. I know, it seems counterintuitive, because you want to get your Facebook ads live right?

But shooting first and asking questions later hasn’t worked well for the police these days and it won’t work well for you, if you’re trying to recover your disabled Facebook ad account.

Also, one of the quickest ways to get scammed is to believe randos online that say, “Just give me your PayPal info and FB Login info and I’ll recover and reactivate your Facebook account.” These are probably THE SAME ONES who would hack you later if you didn’t voluntarily give away sensitive security data.

The second thing I’d suggest is to assess how severe the flag is, what led to getting on the radar with Facebook’s bots in the first place, and locate where in your funnel you have shutdown flag at, and removing it. In a perfect world, you’d replace the ban flags with compliant copy.

But we don’t live in a perfect world do we? So, if you can’t find all the flags in your marketing funnel that are getting you shut down, you may want to talk to an expert on this.

I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

Facebook ad account disabled: Myth Busting

It’s still happening: myths being told that all you need to do is verify your Facebook Business Manager or click Request Review to get your disabled ad account active again.

This kind of advice gets you locked in Facebook jail, in an endless loop, where you’re asked to provide your ID and fill out half-working forms that lose your info before it gets to Facebook.

Now, there is a 1 in 10 chance that verifying your Facebook Business Manager will work. But you want to set up protections ahead of time instead of spinning the barrel and hoping when the hammer snaps down, that a bullet isn’t in the chamber.

I’ve talked to, literally one person was able to get their ads active again by verifying their Facebook Business Manager.

And, they tried to rub it in my face, like they’d invented the cure for cancer, not knowing the actual statistics behind how unlikely Facebook is to even reply once you’re in Facebook jail. So, sure, Facebook CAN swoop in and both ban AND unban you, in a matter of hours or even minutes. But look at the stats.


Out of the last 1,275 advertisers and businesses running Facebook ads I’ve spoken with, 1 person was able to get help from Facebook on reactivating their disabled ad account.

One person. What’s the success rate of that ratio? Well, 10 people succeeding this way would be 1 percent of 1000. ONE person succeeding using the self-service appeal tools out of 1000 that haven’t? That’s 0.1%. Wow.

If you are in the lucky 0.1% that Facebook DOES decide to help, congratulations. But that is not the majority. If Facebook helps you, it isn’t because you did a strategy for recovering a disabled Facebook ad account.

It was luck. Luck that Facebook’s backlog was low enough that they got to your case this week. Luck that the English-as-a-second-language Facebook ad support agent even understood the words you said.

And LUCK that you managed to get a disabled ad account reactivated. But the other 1,274 advertisers? They were $h%&! out of luck trusting that Facebook would look after their disabled ad accounts.

Luck is not a strategy. 

Everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support. 

Working inside of Facebook, I saw a lot of marketers banned & get shut down for just one word or honest mistakes. But, failing to identify the flags right away, they tried to run new ads.

Facebooks bots interpretation of that was to drop ANOTHER ban hammer down for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account.

While you can’t get that money back, you CAN prevent yourself from getting a Facebook ad account disabled. You’ll want to make sure your bank isn’t blocking Facebook ad charges first – if they are Facebook just thinks you’re a spammer trying to steal ad space for free. Making sure the bank isn’t blocking the ad charges will help resolve those payment issues.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of that triggered a Facebook ad account disabled. But, clarity here will help resolve rejected ads.

After you know exactly why you were flagged and can present this in the specific way Facebook ad support responds well to, what little support they offer, can be yours. I have a method that has worked more often than not.

Another pattern I saw while working in ads at Meta, was that marketing agencies would build up micro-flags on their ad account. These micro flags by themselves were not enough to get, say a Business Manager disabled. But, they DO add up.

And, after enough smaller flags, everything gets shut down and get folks a Facebook ad account disabled. There is a better way to ensure you get your ad account back.

(Check out my article Facebook ad account disabled next steps).

Why was your Facebook ad account disabled?

What to try if you struggle with identifying WHY you were flagged 

I think one of the most frustrating aspects of dealing with a disabled Facebook ad account is the lack of transparency from Facebook – ironic that Meta calls their facebook ad policies pages the “transparency center.”

As mentioned above, you can get your Facebook ad account disabled from crossing a threshold of smaller flags adding up to a ban-level amount. But, if you accidentally use the wrong wording, you can also get misflagged as a special ad category even if you are
not in real estate or employment.
  

Facebook ad account disabled: The Truth About Ad Support

Now, what is also confusing, is that Facebook ad support is ALSO guessing at how to solve your Facebook ad policy issues – these are not the decision makers, just gatekeepers.

They have no clue what to say or do, and are paid by the hour to get AS MANY calls as possible. Uh…what was that you said about Quality Control?

recover disabled facebook account

Meantime, you’re typing fast into the chat box, screaming, “Help! I have a Facebook ad account disabled!”


But, if have not correctly identified the flag, then you won’t say the right things to Facebook ad support, that will trigger them to use their limited tools to help. Want to stop guessing and get actual answers and a path to get ads live again?

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

How to recover a disabled Facebook ad account

If you’re trying to recover a disabled Facebook ad account, first think about why you want to recover it. Is it just to run ads? There are otherwise besides recovery to run ads.

Ironically, the best solution for recovering a disabled Facebook ad account can sometime be just taking a new approach, whose end result is live Facebook ads bringing your company revenue.

Facebook has 3 billion daily active users now, and have more money than they know what to do with especially after firing a bunch of people in the great tech layoffs.

facebook disabled ad account tech layoffs
You’re better off reading articles like:How to Remove a Restriction on a Facebook Ad Account or watching one of my videos on what to do in these situations, than hear the copy and paste responses pasted into Facebook ad support chat to you when you’re chatting in about a Facebook ad account disabled.

What to do if you get a Facebook ad account disabled

If you get a Facebook ad account disabled, check the rest of the ads running in Facebook ads manager, and see what are duplicated for ad copy and creative, from the ads running in the ad account that got restricted.

Find commonalities and narrow down why you were restricted, then remove the offending copy from your entire funnel.

Recognize the signs of a disabled Facebook ad account 

The first sign you’re dealing with a Facebook ad account disabled situation, is of course, the notification Facebook or Meta gives you. But, you may start to see your reach and spend get reduced before you get shut down.

The impact of a Facebook ad account disabled

Each rejection you get, no matter what kind, will add a black mark on your Facebook credibility. It’s kind of like each conviction on your criminal record affects your ability to get a new job.

Just like poor customer feedback in reviews on Facebook Business Pages can lead to a dip in the quality score, and eventually advertising restricted, so can a disabled ad account.

The real impact of getting a Facebook ad account disabled is in the ad assets that are now on the chopping block to get banned before a total shut down. It’s about machines, having less faith in humans, as crazy as that sounds, it’s how the automations work. The rise of the machines.

Facebook ad account disabled rise of the machines
So call me the Resistance, trying to educate advertisers on all the friggin trapdoors in ad policies and ad machines. Get your discovery call here, complimentary.

Why did you get a Facebook ad account disabled?

Waking up at 3:00am, refreshing Ads Manager, looking for some sign of hope, you keep asking “Why did I get a Facebook ad account disabled?!!”

Machines man, I tell you. Way before the lay offs began, when my coworkers at Meta, product marketing managers and PMs were sent packing, Facebook had begun relying on automations for policy flagging. The issue is, the bots don’t get human context.

And, after a period of time, if your rejections outnumbered your approvals, instead of being tried before a jury of your peers, this Kangaroo Court was chaperoned by ANOTHER machine that monitored the OTHER machines…it became a game of simply statistics.

Understanding how that works, is one of the keys to staying out of Facebook jail.

How to prevent your Facebook ad account from getting disabled

The best way to prevent your Facebook ad account from getting disabled is to do regular audits for Facebook ad policy violations. Make sure your ads are compliant before submitting them. Don’t use submitting Facebook ads as a way to find out if you are going to get banned. Instead, use an expert on Facebook ad policy to add further protection to your money maker – the ad account. 

Facebook ad account disabled: Understanding Facebook’s Ad Policies 

When avoiding getting a Facebook ad account disabled, it’s important to consider Facebook’s policies. Facebook wants you to advertising, but they don’t want you to be too offensive to their customer base. And on Facebook, the customer IS the product.

If you get that, you get how valuable each Facebook user is to Facebook. Filter your POV about Facebook ad policies through that understanding and you may start to grasp how this works.

Immediate Steps to Take after hit with a Facebook ad account disabled

The immediate steps to take after getting hit with a Facebook ad account disabled, is to first, stop what you’re doing. Don’t try to edit the ad immediately – it’s a dumb mistake born out of panic most people make. The 2nd thing to do is make sure there are not any bad actors in your Facebook Business Manager who are dealing with Facebook issues ELSEWHERE. And of course make sure you haven’t been hacked. 

Facebook ad account disabled: Submitting an Appeal to Facebook 

So, once you have confirmed you have a Facebook ad account disabled, you’ll want to devise a strategy to appeal the ban. That strategy, by the way, doesn’t mean cursing out Facebook ad support. Or just hitting the appeal button as fast as possible. Or not using ANY strategy when appealing, then several weeks later feeling like:

facebook ad account disabled appeal meme
You essentially have 2 main strategies for a successful appeal: telling Facebook ad support WHY you got shut down, and 2. Making them, through specific language, use what limited tools they have, to submit an appeal for you.

Conclusion: Navigating through Facebook ad complications

How I turned things around for an ad agency stuck in Facebook jail

When Jack Randall of SocialFlight, Inc. contacted me, he didn’t know what to do. Facebook went silent, and Jack didn’t know how severe his Facebook ban was.

Meta wouldn’t tell Jack if he had a chance of recovery or what to do to get his ads live again. Or the timeframe for getting this fixed.

Luckily, Jack found me, and I helped him uncover why he was banned, and took the appropriate steps to get his funnel compliant and his Facebook ads running again.

Want this experience as well? Schedule a complimentary discovery call here.

How to Recover a Disabled Facebook Account

The truth about people promising to recover your disabled Facebook ad account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or..

How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at NON-advertisers who are NOT businesses with skin in the game.

Most of the folks who read those articles have forgotten their passwords or gotten hacked(for the most comprehensive guide on what to do if you’ve been hacked while running Facebook ads, click here)

Sadly, many people online try to take advantage if you if you are googling how to recover a disabled Facebook ad account. They’ll send you emails as well:

options for hiding Facebook ads in feed

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

As far as how to ACTUALLY recover a disabled Facebook ad account, you have 48 hours to make your appeal, and use an effective tactic to communicate to Meta that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

FAQ

Facebook ad account disabled FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake. 

3. How to appeal a disabled facebook ad account

As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly. 

5. How Many Policy Violations Before Account is Shut Down?

Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is. 

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.

7. how long does facebook take to review restricted ad account

Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions. 

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.

9. How To Get Your Disabled Facebook Ad Account Back 

First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.

That being said, the same answer applies here to the instructions above, for appeals

10. How to unblock your Facebook ad account

Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here

Recover Disabled Facebook Account Learn More

Anyone who says they’ll recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off if you think these hackers can help you recover from issues with a Facebook ad account disabled.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down (a week at the longest for a slim chance), I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook ad account disabled

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Recover Facebook ad account disabled

Are you seeking to recover from seeing your Facebook ad account disabled? You’ve come to the right place. 

recover disabled facebook account

Stuck trying to recover a disabled facebook account? Facebook aka Meta not helping? You’ve come to the right place for solutions to a Facebook ad account disabled.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way, and teach you what to do when you get the notification: Facebook ad account disabled.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

Reactivate your Facebook account

One of the quickest ways to get scammed is to believe randos online that say, “Just give me your PayPal info and FB Login info and I’ll recover and reactivate your Facebook account.” These are probably THE SAME ONES who would hack you later if you didn’t voluntarily give away sensitive security data.

The first step is to assess how severe the flag is, what led to getting on the radar with Facebook’s bots in the first place, and all the places you have this same flag in your funnel. Ideally, removing them and swapping out with compliant copy.

I’ve worked with celebrities, to SMBs, and even Facebook engineers and Twitter software engineers working for Elon Musk have asked me for help. I don’t work with everyone, but to see if you qualify, schedule a complimentary discovery call here.

Facebook ad account disabled: Chain Effect 

Working inside of Facebook, I saw a lot of marketers banned & get shut down for just one word or honest mistakes. But, failing to identify the flags right away, they tried to run new ads. Facebook’s bots interpretation of that was to drop ANOTHER ban hammer down for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account. While you can’t get that money back, you CAN prevent yourself from getting a Facebook ad account disabled.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of that triggered a Facebook ad account disabled

Another pattern I saw while working in ads, then later tech was marketing agencies would accumulate micro-flags, that by themselves were not enough to get, say a Business Manager disabled. But, they DO add up. And, after enough smaller flags, everything gets shut down.While appealing can help, appealing without auditing your funnel first missed out on the chance to actually get the appeal approved and recover from getting a Facebook ad account disabled. There is a better way to ensure you get your ad account back.

Creating New [Disabled] Accounts

Back in the day, you could easily make a new ad account in your Facebook Business Manager and advertise pretty quickly. Hell, when I began working at Facebook the ad account creation limit was A THOUSAND ad accounts! But after January 2022 Facebook started limiting the ad account creation limit for Facebook Business Managers, which made restarting after a shut down a little more challenging after getting hit with a Facebook ad account disabled.

When you have a disabled facebook ad account, don’t panic. Because acting too quickly may lead Facebook to treat you more suspiciously. You really gotta start with a risk assessment before devising a winning strategy.

Now, if you’re in the Ecommerce space you may remember when 2020 shipping delays from China hurt your Facebook Business Page quality score, even though it wasn’t your fault. Because…literally a global pandemic was under way. If you don’t know someone like me, getting permanently restricted, is, full stop, gonna prevent you from running ads again, after you’re notified you have a Facebook ad account disabled.

These are smart questions to ask before trying to appeal and recover a disabled Facebook ad account (Check out my article Facebook ad account disabled next steps).

Facebook ad account disabled: The Truth About Ad Support

Now, what is also confusing, is that Facebook ad support is ALSO guessing at how to solve your Facebook ad policy issues. They have no clue what to say or do, and are paid by the hour to get AS MANY calls as possible. Uh…what was that you said about Quality Control?

Facebook ad account disabled FB ad support a joke

Meantime, you’re typing fast into the chat box, screaming, “Help! I was told I have a Facebook ad account disabled!”


But, if have NOT correctly identified the flag, then you WON’T have this knowledge to use in your appeal to show Facebook that you’ve learned your lesson and won’t repeat the same mistakes with facebook ad policies.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

When Facebook is Fuzzy Here’s Some Clarity

I think a lot of the mistakes advertisers make when trying to talk to Facebook is feeling like their case is significant to Meta. It is not. They have 3 billion daily active users now, and have more money than they know what to do with especially after firing a bunch of people in the great tech layoffs.

Facebook ad account disabled
You’re better off reading articles like: You Won’t Believe How Facebook Bans Advertisers for Ad Account Restriction, or watching one of my videos on what to do in these situations, than hear the copy and paste responses pasted into Facebook ad support chat to you when you’re chatting in about a Facebook ad account disabled.

What to do if you get a Facebook ad account disabled

A helpful tip is to think about what your goals are with Facebook ads, and trying to recover a disabled ad account. If you are sentimental about an old profile, or ad account, just remember, these are merely vehicles towards the end goal: Conversion sales, and brand awareness.

If you got an email saying you now have a
Facebook ad account disabled, before freaking out, think about your end goal. Is it to recover an ad account or is it to get 4X ROI on ad spend?

Recognize the signs of a disabled Facebook ad account 

The first sign you’re dealing with a Facebook ad account disabled situation, is of course, the notification Facebook or Meta gives you. But, you may start to see your reach and spend get throttled way before you get shut down.

The impact of a Facebook ad account disabled

Each rejection you get, no matter what kind, will be a black mark on your Facebook credibility. Just like poor customer feedback in reviews on Facebook Business Pages can lead to a dip in the quality score, and eventually advertising restricted, so can a disabled ad account. What I mean is, no matter how bad it gets, there is always something new Facebook à la  Meta can take away.

The real impact of getting a Facebook ad account disabled is in the UNaffected assets that are now on the line to get banned before a total shut down. It’s about machines, having less faith in humans, as crazy as that sounds, it’s how the automations work.

Facebook ad account disabled rise of machines
So call me mofuckin John Connor here, as I can help when Facebook bots put you on the radar and try to launch Skynet into your ad account. Get a discovery call here, complimentary.

Why did you get a Facebook ad account disabled?

Waking up at 3:00am, refreshing Ads Manager, looking for some sign of hope, you keep asking “Why did I get a Facebook ad account disabled?!!”

Machines man, I tell you. Way before the lay offs began, when my coworkers at Meta, product marketing managers and PMs were sent packing, Facebook had begun relying on automations for policy flagging. The issue is, the bots don’t get human context.

And, after a period of time, if your rejections outnumbered your approvals, instead of being tried before a jury of your peers, this Kangaroo Court was chaperoned by ANOTHER machine that monitored the OTHER machines…it became a game of simply statistics.

Understanding how that works, is one of the keys to staying out of Facebook jail.

Facebook ad account disabled: Understanding Facebook’s Ad Policies 

When avoiding getting a Facebook ad account disabled, it’s important to consider Facebook’s policies. Facebook wants you to advertising, but they DON’T want you to be too offensive to their customer base. And on Facebook, the customer IS the product.

If you grok that, you get how valuable each Facebook user is to Facebook. Filter your POV about Facebook ad policies through that understanding and you may start to grasp how this works.

Immediate Steps to Take after hit with a Facebook ad account disabled

The immediate steps to take after getting hit with a Facebook ad account disabled, is to first, stop what you’re doing. Don’t try to edit the ad immediately – it’s a dumb mistake born out of panic most people make. The 2nd thing to do is make sure there are not any bad actors in your Facebook Business Manager who are dealing with Facebook issues ELSEWHERE. And of course make sure you haven’t been hacked. 

Facebook ad account disabled: Submitting an Appeal to Facebook 

So, once you have confirmed you DO have a Facebook ad account disabled, you’ll want to devise a strategy to appeal the ban. That strategy, by the way, doesn’t mean cursing out Facebook ad support. Or yelling at them on the phone or typing in the chat, WHY YOU LIKE THIS.

Facebook ad account disabled no clicks
Trust me, as cathartic as that may feel, it won’t win you any friends and you will lose more money the longer that ad account stays in the danger zone.

You essentially have 2 main strategies for a successful appeal: telling Facebook ad support WHY you got shut down, and 2. Making them, through specific language, use what limited tools they have, to submit an appeal for you.

How to Recover a Disabled Facebook Account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or..

How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at the soccer moms and average joes whose personal profile – not Facebook ad account – is disabled.

Most of the folks who read those articles have forgotten their passwords or gotten hacked. It’s time for some myth-busting about a Facebook ad account disabled.

Take a look at this BS, the headline describing this section says: “What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.”

And look at the text below it, literally answers NOTHING they promised you:

Facebook ad account disabled wrong info from madgicx

Definitely not anything helpful to you, if you are an ad agency or a business running Facebook ads. So, I’ll help to add some knowledge you can use to get out of this rut. Is your Facebook ad account disabled already?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

As far as how to ACTUALLY recover a disabled Facebook ad account, you have 48 hours to make your appeal, and use an effective tactic to communicate to Meta that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

FAQ

Facebook ad account disabled FAQ

Frequently Asked Questions

1. How to fix ad account disabled on facebook

Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs

2. How to enable my disabled facebook ad account

If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake. 

3. How to appeal a disabled facebook ad account

As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:

A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.

You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook

4. how to get disabled ad account up and running

Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly. 

5. How Many Policy Violations Before Account is Shut Down?

Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is. 

And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here

6. How to remove restriction on facebook ad account

As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.

7. how long does facebook take to review restricted ad account

Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions. 

8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account

In a situation like this, your recovery options depend on what is banned:

a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile

So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.

9. How To Get Your Disabled Facebook Ad Account Back 

First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.

That being said, the same answer applies here to the instructions above, for appeals

10. How to unblock your Facebook ad account

Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here

Recover Disabled Facebook Account Learn More

I’ll give you another protip – anyone who promises they can recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off if you think these hackers can help you recover from issues with a Facebook ad account disabled.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down (a week at the longest for a slim chance), I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook ad account disabled

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Ad Ban Fix

Looking for a solution to Facebook ad bans? Look no further, Facebook alum here ready to share solutions.

Facebook ad bans are the worst! Your Facebook ads are running great until out of nowhere, everything is shut down. Your Facebook ad account is precious because it lets you run ads that make money but what happens if your Facebook ad account gets hit with the ban hammer? [Suspenseful music].

This can lead to your Business Manager getting disabled, your Facebook Business Page being restricted or your Facebook ad account getting disabled. Want to prevent this? Keep reading.


Just like my client, a Darryl Tanner, CEO of King Memory discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook. Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Ban: Add ad accounts in Meta Business Manager

Step 1 in avoiding a ban is to never use your personal Facebook ad account. What is a personal Facebook ad account? It’s the ad account that by default is assigned to your personal profile.

Remember, this is not a Facebook Business Page – which is your digital storefront. This is the personal profile that you can add friends to and it views the Newsfeed on Facebook of your friend and family’s posts. Different from Ads Manager access from a Business Page.

Because Facebook wants everyone to spend money on Facebook, everyone with a profile automatically gets a personal ad account associated with the nonbusiness personal profile. But, if you are a newb, and start running ads on your personal profile’s ad account you risk restricting your profile from advertising.

If you need some tips on running ads on FB as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

Facebook Ad Ban: Let’s get started with business tools from Meta

Ok, so you want to only advertise from an ad account in Business Manager. What protections does this offer? Well, you are more likely to simply risk an ad account getting disabled instead of your whole Facebook personal profile getting banned.

That’s a much more acceptable risk because you can create more ad accounts in your Business Manager, as that is a tool Meta provides to manage your Facebook ad account. When your profile is restricted, that is one key to many doors because your profile creates your Facebook Biz Page, Business Managers and more.

Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. 
 (In a rush? Skip the line with prepaid funnel audits with VIP Access).
Need help with the circumventing systems flag? I’ve got a handy infographic for you here:

Circumventing Systems Guide 2.0

Facebook Ad Ban: Facebook Ads Setup

Facebook ad ban


One of the best ways to avoid the ban hammer is to prescreen your Facebook ad account for compliance before rolling out lets say 50 or 100 new ads all at once. If you’re following the latest trends advertising on Facebook you know that:

Video advertising will remain insanely popular

But before those video ads go live ensure they follow Facebook’s rules. It’s a lot easier to make sure your Facebook ads are compliant before they go live than running around like a chicken with your head cut off once Facebook starts flagging you left and right!

Want a few pro tips before you get started? Check out: Top Reasons Why Facebook Disables Ad Accounts

When you get ready to create all your Facebook ads, leave them in draft mode in Ads Manager. Then have someone who is an expert with Facebook ad policies scan those ads before they go live. And identify what could potentially shut you down, swap that out with compliant copy.

Then, you are not risking so much after you set up your Facebook ads in your Facebook ad account.

Facebook Ad Ban: Ads Manager & Facebook Ad Accounts

Let’s chat about Ads Manager – this is the interface you create your ads in. Yes, as many newbies have discovered, a boosted post, is in fact the same damn thing as a regular ad 😂

Ads Manager has been around forever, it used to look a lot more compact – and be a lot more efficient. Then, back in the day, Facebook decided to combine this interface with a separate advertising interface called Power Editor. Now it’s changed along with the increased chance of getting a Facebook ad ban.

In the upper left hand corner, now you have a drop down menu to choose which ad account you are using to advertise on Facebook. Make sure you don’t accidentally have your personal ad account selected when you are creating new ads.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step by Step Guide], you found out the hidden clues Facebook sometimes drop in warnings to you – that you may need an expert to decode into everyday language. Well, let’s start addressing this from a preventative standpoint.

Facebook Ad Ban: Create brand new ads

With the amount of people thrown in Facebook jail even higher recently, you may want to create new ads instead of fixing the old ones. Anytime you create brand new ads in your Facebook ad account you are inviting Facebook to scan your entire funnel. Yes, that does mean your website as well.

What can you do to avoid the ban hammer on your Facebook ad account in Ads Manager? Make sure every piece of your marketing funnel that is connected to your Facebook ads, is compliant. Don’t half ass this part. I promise you the upfront effort saves a lot more time and money then waiting til you’re in Facebook jail with a Facebook ad ban.

Facebook ad ban


Next up let me address 2 myths in Facebook ad account advertising: Buying cheap clicks from 3rd world countries & risks to avoid in the entertainment industry.

Choose your audience

A common mistake I’ve seen made by thousands of marketers like yourself who went through a Facebook ads training is to get cheap likes by targeting 3rd world countries. Advertisers will target Africa, or India and small villages in islands nearby like the Philippines.

Sure, you’ll get likes on the cheap but you are training your Facebook ad account to attract a shitty audience of nonbuyers. The Facebook algorithm will seek to show your Facebook Business Page to more people like those you’ve targeted. Now, your ads only reach clickbait farms. This is not an advisable strategy if you want to avoid getting a Facebook ad ban.

In general you want to make sure your ads don’t look like cheap spam. Don’t cross out creating relatable ads  – they are the better well received than the standard hard sell.

If you’re in the entertainment industry and run ads for a restaurant, bar, music venue, wedding venue, events venue etc you have to watch out with your targeting. Because if your ad is seen by minors or they comment on it, and aren’t old enough to drink alcohol, you could get flagged. So avoid that by using better targeting.

Set up and manage your ad budgets

When you’re setting up the ad budget for your Facebook ad account, remember to make sure your credit card numbers are clean. If you’d ran ads in the past but got shut down, it’s possible those CC #s are flagged now.

As I’ve written in other blogs, banks can sometimes block the charges on accident, not knowing Facebook is an approved payment processor. So, even if your credit card is good from not having been on an ad account that was shut down before, if your bank blocked charges for ads at any point, your card could be blacklisted. That also leads to a Facebook ad ban.

Facebook, Meta, Instagram all change quickly, so as they change make sure you change to not be left behind when budgeting and creating ads.

As one of my clients, Mari Smith has stated, people will be able to develop and share their own custom, meme-able Add Yours templates by pinning GIFs, text, and gallery images to a Story template. Social Media Today shared as well that Add Yours story templates gives people more ways to express their creativity in Stories and share what’s on their mind with their followers.

Yet, so many get banned from imposter accounts! There are ways to recover from this although it isn’t easy.

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

Adjust your campaigns

Facebook ad ban

Whether you’re using mixed media or also integrating SEO with your Facebook marketing campaigns this year, you’ll want to stay abreast of the latest Facebook ad policies. And adjust your campaigns to ensure your Facebook ad account doesn’t get shut down.

Check out Essential Facebook Ad Policies to Know [Ultimate Guide] here.

Facebook Ad Ban: Test which ads perform best

One of the secrets to never getting the Facebook ban hammer dropped on your Facebook ad account is maintaining the delicate balance between marketing and compliance.

What does that mean?

Well, clearly, the most outrageous claims with the least amount of effort will often convert much higher than something that tells people they have to work to get the reward.

Your Facebook ads may get rejected in the testing process – not just split testing for the best ad copy or creative but also testing to ensure Facebook won’t block your ads or give you a Facebook ad ban.

94% of ad revenue is from mobile users in 2024, so ensure your ads are mobile-friendly too, because if it looks wonky or part of the text is cut off you may get a Facebook ad ban for that too.

Have your Facebook ads been blocked? Read this blog here.

To be successful advertising on Facebook you’ll want to create an ad that both speaks to the pain points of your audience in a high converting manner, but also follows Facebook’s ad policies to make sure your Facebook ad account is in good standing.

That includes making sure your website is fully compliant as well.

For top tips on making a landing page compliant read this.

Facebook Ad Ban: Facebook Ad Account Hidden Score

How long have you been running ads on Facebook? Do you remember the 1 to 10 Relevancy Score?

It was one of my favorite metrics because you could see real easy where you stand with Facebook: 1 your ad is in the dog house, 10 Facebook loves your ad so much they reduce the cost of your CPCs and CPAs.

Now, with the new Ad Quality metrics – you have no real clue because they are bonkers. Meaning, these are terribly inaccurate scores. You can have an amazing ad with your CPCs under 50 cents with tons of reactions and…

Facebook will say it’s a low performing ad on the Ad Quality charts. So…yeah. No thanks.
Facebook ad ban

 

 

 

 

 

 

 

 

 

 

 

 

 

 On the compliance side, to avoid getting the ban hammer dropped on your Facebook ad account you’ll want to make sure your ad account doesn’t have a negative score. What am I referring to?

Even if you went to Social Media Marketing World (a great event) you wouldn’t learn about this.

I’m referring to the score Facebook has for both your Profile (personally) and your Facebook Ad Account (professionally).

If you have a shit ton of rejected ads, there will be a threshold where eventually even a minor flag can trigger a total account shut down. Just because you have so many rejected ads. That can lead to a Facebook ad ban.

Make sure your ratio of rejected ads doesn’t out number your approved ads. That will help. 

How To Create A Facebook Ad Account

One of the questions I get asked a lot is, “My facebook ad account is banned, how to I start again?”

This answer is more complicated this year than it used to be when it comes to a Facebook ad ban.

Previously, you’d be allowed to create multiple ad accounts inside your Business Manager and possibly relaunch a new facebook ad account. But, Facebook / Meta has put new limits on that.

While they won’t tell you what these limits are for ad account creation limit, we went from 3 in BM, to now…one ad account.

If you need to create a new Facebook ad account, just be careful to not run any ads with the same flags as the ones that got you shut down.

Start Managing Ads with Your Facebook Ad Account

The ads you run on your Facebook ad account have a dual purpose. They aren’t just a funnel delivering money; Facebook ads are also the pressure that tempers Meta’s compliance barometer. This all factors in when they slap down a Facebook ad ban.

You are essentially creating a digital reputation judged by the automations that filter through. The 7 odd billion people in the world see like 6,000 Facebook ads a day. That means, somewhere around forty-seven trillion, three hundred twenty-eight billion Facebook ads run every day. Or something.

Facebook has to profile some of these as bad actors to protect others from harm but innocent mistakes advertisers make just running ads, often get them banned too.

While not always, often the ads you’ve created also made a digital footprint that put you on the radar with Facebook. Stop focusing only on the money and realize the type of ads run also creates your reputation on the platform.

Facebook Business Manager: The Basics

Facebook ad ban

In addition to a Facebook ad ban, I just wanted to cover a few things that even the most experienced advertisers seem to miss about Facebook’s Business Manager.

When you have a Facebook Business Page inside a Business Manager, that Business Manager owns the Facebook Business Page. Meaning, you need to have a role as admin on the Facebook Business Page AND the Facebook Business Manager to run ads on it.

Also, for Business Manager basics on not getting caught by the Facebook ban hammer:

If you feel like you are on the radar, and are at risk for getting your Facebook Business Manager disabled – take your Facebook Business Page out ASAP!!

That Page, if it’s still inside a Business Manager, after the Business Manager gets disabled, will forever be banned from advertising because it’ll be stuck inside the disabled Facebook Business Manager.

Facebook Ad Ban: Understand Facebook ad account limits

Facebook ad accounts can do a lot but they need to stay healthy. After repeatedly getting Facebook ads rejected, you could jeopardize your brand name. And Facebook is still a hot market!

Facebook is the third most visited website following Google and YouTube. This puts it ahead of other leading platforms like Twitter and Instagram.

Because if your Facebook Business Page gets restricted from advertising because you didn’t learn from the first few ad rejections, then that’s on you brosky.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

Facebook Ad Ban Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously:

Facebook account restricted from advertising

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

This is How Ad Agencies Avoid Facebook Jail: Ad Policies Checklist

You can now get banned for the smallest thing on Facebook if you don’t know the Facebook ad policies. Want to shortcut to escaping Facebook jail? Keep reading…

Having a disabled Facebook ad account is a real bummer but you’re in the right place. I’ve worked at Facebook and today I’ll share a Facebook Ad Policy Checklist with you to prevent Facebook blocks and ad account restrictions. 

(Further reading on restricted ad accounts here: Facebook Account Restricted from Advertising? Don’t Panic!)

Just like I provided solutions for Boomerang, a marketing research firm, you’ll learn how to avoid the land mines that shut down millions of businesses a year on Facebook.

Click here for a free discovery call.

Facebook Ad Policies: Review

Let’s cover the review process next.

Facebook Ad Review Process

Facebook’s ad review process takes up to 24 hours, and is 100% automated. So you’ll want to check your ads for facebook policy flags before submitting them for review.

Facebook changes often, as Jon Loomer mentions about the new Conversion API so you’ll want to stay up-to-date with new Facebook policy changes before submitting your ads for review.

Breaking Down the Facebook Ad Review Process 

Your ads are the face of your business online. Social media ads are the top source of new brand discovery for internet users aged 16-24 (DataReportal, 2023).

When your ads first go for review, Meta’s automations review your ad account history, your Business Manager history and the industry you’re in. After a quick check, you’ll get an answer on whether it’s approved or not.

And just because your ad is approved doesn’t mean you are compliant – often smaller flags can slip through if you don’t have a complete audit of your funnel first for Facebook policy compliance.

Facebook’s Advertising Policies

Every year Facebook creates new Facebook ad policies that reflect changes to privacy, advertising, and PR that affects Meta’s stockholders. They may not always make sense from a conversion standpoint – but from a PR brand development level they do.

Restricted Ad Content

Certain types of content can get you banned in only a few seconds. Facebook won’t let you run ads from prohibited categories: forbidden substances, violence, weapons, hate speech etc. For you, if one of your words sounds similar to restricted ad content.

Facebook Ad Policies: Background

So why not just throw it against the wall and see if your ads stick? 

Why Should You Bother Learning About Facebook Ads Policies?

It sounds like a pain in the ass to learn about Facebook ad policies but unless you want to run a black hat agency that is always pumping and dumping rented ad accounts, learning Facebook ad policy helps you establish longevity. You can’t build the pixel retargeting data if you are hopping from one ad account to the next. Learning Facebook ad policies helps you with building audiences for your brand to retarget later. 

Understanding Facebook’s Advertising Standards

Facebook ad policies were created by the Facebook ad policy department but enforced by the engineering department I worked with at Facebook. That means that on the surface, Facebook ad policies seem simple, but how they are enforced can get complicated unless you speak bot-language. As automations enforce the ad policies your ads have to follow.

Facebook Ads Policies You Need to Know

Facebook ad policy automations enforce these ad policies the most:

Misleading Business Practices
Personal Attributes
Spam

Each Facebook ad policy affects different industries differently.

Additional policies that may apply to your ad

Depending on which type of business you have additional Facebook ad policies may apply. If you’re selling CBD, or gambling online or in person, there are more Facebook ad policies specific to your niche you’ll want to be familiar with.

Complying with Facebook’s Ad Policy

To ensure you you don’t get stuck in Facebook jail you’ll want to review your ads both for conversion, and for Facebook ad policy compliance.

How to Ensure Your Ads Comply with Facebook’s Policy

Look at your ads through the eyes of the machines that flag them, and predict where and how the Facebook automations will flag you, and make sure you have compliant ad copy. Stuck trying to figure that out? I worked with the engineers that created these automations at Facebook.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

The Facebook Ad Policies Checklist

Step 1: Review Your Facebook Ad Policies History

What happens when you apply for a loan? The lender checks your credit history – and Facebook’s automations do this in a similar fashion. When you submit your ads for review, an automation checks to see what your ad account history is with Facebook.

How many ads have you had rejected in the past few months?


The machines will tally up your rejected ads and compare those to the number of approved ads – it all happens in a few seconds, completely automatic. And, let’s face it, that’s a simple math equation. The number of ads approved versus ads rejected.

facebook ad policies

Remember: 95% of the review process is done by machines so it comes down to a simple tally. If you have more rejected ads than approved ads within a certain time span like 30 to 60 or 90 days, the machines will conclude you are a bad actor. And then disable your Facebook ad account.

[Read: Your Access Can’t Be Reinstated here]

Of course, there is an easy way to weigh the scales in your favor: Run ads that follow Facebook ad policies. And make sure your motivation here isn’t profit but simply running ads you know will be approved, to help improve your ad account health.

If you need some tips on running ads on FB as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

I guarantee it will save you more time to make a decision and take action on improving your ad account health before running conversion campaigns where everything is on the line. 

Step 2:  Look Up Facebook Ad Policies for Your Niche

Facebook may be many things, but few will actually say “Facebook is fair.” And the reason why this is a popular sentiment is because of how confusing Facebook ad policies are. They’re confusing af because different industries play by different rules.

Facebook ad policies vary a lot depending on what your business is. For instance, if you run employment ads, political ads, or real estate ads you’re in what’s called the special ad category for social issues.

When Facebook was sued in 2019 for having targeting parameters for income and zipcode (mainly in real estate ads) the backlash was taking away these targeting options and creating special ad categories.

There are specific ad policies that apply only to special ad category ads, so you’ll want to be familiar, even if on a surface level, with those facebook ad policies.

Gambling ads don’t allow you to provide users with the ability to bet using real money on an app for example. Here’s a quick overview of the facebook ad policies:

facebook ad policies
You can see we covered the special ad categories, but, let’s say you’re in the “how to start a business” niche. One thing you’ll want to be aware of is the Misleading Business Practices ad policy.

This is a policy to help prevent pyramid schemes from creating Facebook ads. Do you actually run an MLM? A multilevel marketing company isn’t allowed to advertise on Facebook. So, knowing that going forward will better prepare you.

I hope the main idea is clear here: get familiar with the facebook ad policies that relate to your business specifically. Even if you’re not an MLM, be aware of how your ads sound.

Don’t sound like an MLM.

That means making realistic claims for the results you promise in the ad copy.

Be aware of what those ad policies are before you press publish on any new ads. Or you can just hire me to review your ads and save time looking at 1000s of facebook ad policies.

Facebook Ad Policies Analysis

Next up, get ready to analyze your ads for flags.

Step 3: Analyze Your Rejected Facebook Ads

Facebook ads have multiple parts:

  • The ad copy above the creative 
  • Creative (image or video)
  • Headline beneath the creative
  • Display URL
  • Leadform (if using Lead gen ads)

To avoid getting your Facebook ad account disabled, you’ll want to ensure you don’t have too many rejected ads. And make sure you don’t have the same ad policy strikes on multiple ads. You’ll want to analyze each part of your ad and look for potential Facebook ad policy violations.

facebook ad policies

Facebook Ad Policies: Ad Copy

For the ad copy – which is the 1st thing you see on a Facebook ad – you want to be extra careful you accurately represent your company, product, service, or brand being advertised. So, no outlandish promises of big results with little effort.

Facebook Ad Policies: Headline

It’s often said that you need to spend a lot more time split-testing headlines than the content on your lander because the headline is what grabs your audience’s attention.

In the same vein, you also want to keep in mind any ad copy in your headline that sounds spammy. Don’t talk about that “one weird trick.” 

Facebook Ad Policies: Display URL

A lot of my clients that come to me with disabled Facebook ad accounts or rejected Facebook ads have been hit by the automations because of issues with their display URLs. What is the display URL?

It’s what you want your audience to see but it has to match your actual landing page’s URL. If you have a messy URL with a lot of numbers that’s super long, sure, you can put the root domain instead of the add-on domain there.

BUT don’t put your bridge page there instead of the actual sales page URL if the website address is different. That will getcha flagged. Too many flags can lead to ad account shutdowns or rejected Facebook ads that hurt your ad account score.

That was the case for my client Jack Randall. Jack is a social media marketer that kept getting shut down by Facebook until we worked together.

Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” In a rush? Skip the line with prepaid funnel audits with VIP Access.

Step 4: Check Your Website for Facebook Ad Policies Violations

You’d be surprised how many advertisers tell me, “I didn’t know Facebook scanned my website as well as my Facebook ad.”

Welp! But they do!

Got a ton of ads running to a non-compliant site? I’m gonna have to quote Kermit on you.

facebook ad policies

A common flaw I’ve seen in advertisers who get the Facebook ban hammer is not making sure every link on their website works. If you have any 404 pages, Facebook automations will find them and flag you for a nonfunctioning landing page.

Also for the love of God, get a dang privacy policy!

This is a must for any website that you run Facebook ads to. And for some special ad categories like political ads, it is a legal requirement.

A common flag I see a lot is Personal Attributes – this happens when you target the pain points of a specific group of people too specifically. Be aware of that and look at your website to make sure you aren’t being too negative.


facebook ad policies
Look over your website and make sure there isn’t any content on it that violates Facebook ad policies. Don’t skip this step on the checklist!


Also check out: Top Reasons Why Facebook Disables Ad Accounts

Step 5.  Get Your Funnel Facebook Compliant

(Before Running New Ads or Appealing)

WHEW! You’ve come so far. You’ve reviewed your Facebook ad policies history, looked up facebook ad policies for your niche, analyzed your rejected Facebook ads, and checked your website for Facebook ad policies violations.

The best strategy for keeping Facebook ads active is always going to be a preventative one. You can’t undo a certain level of banning – that’s why this Facebook ad policies checklist is focused on discovering potential flags and current or past facebook policy flags.

Your last step is to put all that knowledge you’ve gained in the previous steps to work. Now that you’ve identified Facebook ad policies you may have violated, you’ll want to get your Facebook funnel compliant.

facebook ad policies
Take a moment to review your Facebook ads and compare them to the Facebook ad policies online. Your marketing plan should include compliance before conversions. Because it’s a balance between those 2.

Conclusion

A preventative Facebook ad policy approach will SAVE YOU SO MUCH MONEY AND HEADACHES! Is it easier to pay child support for 18 years or pull out? Do the math folks.

Here is a TLDR for Facebook ad policies to check your funnel for:

  • Check for improper grammar or punctuation.
  • Check for sexual content, nudity, or allusions to sexual activity.
  • Reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs, and sexual orientation.
  • Discriminate or promote discrimination.
  • Promote misleading or deceptive practices or products in any capacity.
  • Contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
  • Make potentially misleading claims or set unrealistic expectations.
  • Include low-quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

There you have it! I hope you’ve found the Facebook ad policies checklist helpful.

If you use this Checklist before running new ads you’ll increase your rate of approved Facebook ads and prevent disabled Facebook ad accounts from ever gracing your screen.

Thanks for reading!

facebook ad policies

Still here?

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

Facebook Jail Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously:

Facebook account restricted from advertising

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Advertising access permanently restricted this is our final decision fix

Advertising access permanently restricted this is our final decision

 

Advertising access permanently restricted this is our final decision

Sucks when you’re running Facebook ads and see: Your advertising access permanently restricted this is our final decision. You can no longer advertise with this business account, and its advertising assets will remain disabled. This is our final decision.

Keep reading to find out how to get Facebook ads live again even if you sent your ID and Facebook said you were permanently restricted.

Why trust me over all the other blogs online? I’ve worked at Facebook in ads, and tech, and with the engineers at Meta.

Trevor W. Goodchild is for brands that need MAXIMUM accuracy.

10-20% off is a the difference of tens, hundreds or even millions.

When one word can get you banned, you can’t afford to guess.

Just like my client, Amazon Reality Show star Juanita Ingram of The Expats International Ingrams you’ll discover there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Advertising access permanently restricted this is our final decision
Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

Facebook ad account permanently restricted
Advertising access permanently restricted

People all over the world are talking about being permanently restricted on Facebook whether that’s on Reddit or Quora or many other sites.

Facebook will often give advertisers boiler plate warnings without anything specific stated for how you got flagged, why, or what to do about it. Sound familiar?

You are not the only one seeing, “Advertising access permanently restricted this is our final decision,” unfortunately it happens often due to machine logic for flagging.

One of the drawbacks of the co-dependence on AI is if you’re running Facebook ads, you are judged quick and without mercy – but you’re in luck because I helped the engineers who wrote these automations.

Free eBook: Top 5 Reasons Agencies Fail at Facebook


negative feedback Facebook ads
One thing advertisers I’ve worked with often forget SMB to billionaires is that Facebook IS a private website. Meaning, stop complaining about the rules and instead learn how to use them!

But Facebook or Meta now doesn’t clearly explain how and why Facebook bots flag you – and this I’ll help you understand so their evil AIs don’t shut down your funnel again.

Speaking of AI – want to leverage the powerhouse of AI created funnels? Click here while supplies last.

Permanent Restriction no more: A Step-by-Step Guide to Solving Facebook Advertising Access Issues

On Facebook or Meta’s side, the problem is a business model issue, where thousands of outsourced workers are used to do Facebook ad support, even if none of them have ever run ads in their life.

If you understand the WAY the bots flag it can give you first mover advantage over competitors who still get banned.

The very best solution is always a preventative one. Unlike bad bitches

Advertising access permanently restricted this is our final decision

and unlike bad boys with leather jackets who act first and apologize later

Advertising access permanently restricted this is our final decision

You DO need to audit first, complain about FB later.

Meaning – be 100% about what’s IN your funnel, how close it comes to the ban hammer, and what specifically to do to ensure your entire ad copy, creative and website follow Facebook’s ad policies to a T.

Just like my client Darryl CEO of King Memory found out, and shared on LinkedIn there are specific ways to work with Facebook policies without losing conversions or getting stuck in Facebook jail:

Facebook customer feedback
Trevor W. Goodchild verifiably reveals what key metrics matter when staying out of Facebook jail. This means better more profitable decisions when ad buying and running campaigns. Schedule your discovery call now

Facebook ad account restricted – what does it mean? 

When your ad account on Facebook has been restricted it’s because specific actions or content triggered the automations to first score you, track you, rate you, evaluate your ad history and decide if you are a threat to the platform.

Why is my Facebook advertising account restricted? 

If you’re seeing advertising access permanently restricted this is our final decision, that means there is something specific you did to trigger this.

Identifying the content, words, or actions that got you on the radar is the first step towards getting out of Facebook jail.

Want to build a marketing funnel in minutes with AI? Stay ahead of the competition here

Facebook doesn’t approve your advertisements due to violating Facebook’s advertising policies

Facebook doesn’t personally care about you so it isn’t personal – with billions of ads to scan for policy on a daily basis, they are just trying to do the bare minimum to keep Facebook.com online.

Advertising access permanently restricted Explained

A lot of times you can prevent yourself from seeing that message we all love to hate, that your Advertising access permanently restricted this is our final decision

This message is the death of your ad account – I’ve rarely seen this fixed unless you’re working with me at the time it happened and we can appeal within 48 hours.

How do I fix my restricted Facebook account? 

One of the best ways is to stop immediately appealing bans.

If you leap before you look, there’s a good chance you’ll end up between a rock and a hard place when it comes to Facebook ad policies.

Ideally you’re keeping tabs on the latest Facebook ad policies, and new changes to them, as well as how your funnel stacks up to new restrictions Facebook creates (like right now you cannot advertise anywhere near Russia without getting shut down because of the ban on ads in that area due to the Russia-Ukraine war).

Have a lander that got you in trouble? Read my guide on landing pages here

There are a few ways to contact Facebook Support online if Advertising access permanently restricted

what you can do - Facebook account restricted from advertising
If you are a seasoned Facebook ads vet you know what a dumpster fire Facebook ad support is this year.

We used to have great service until it was outsourced. American jobs were lost and globally, support dropped for ad agencies seeing ban hammer warnings like Advertising access permanently restricted.

While I can give you the link to Facebook ad support – it’s here and correct when I published this blog, Facebook ad support will rarely have good advice.

Definitive Guide: Why Is My Advertising Access Restricted on Facebook?

It all starts wit Facebook’s business model – outsource for cheap labor who are not trained and don’t know anything – so, you are asking someone who has never had skin in the game to help you with a warning they are not trained on.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be, and not left up to guesses from sweat shops.

Facebook Restrictions: Advertising access permanently restricted

Want to know a big miss I see ad agencies make for how they THINK about Facebook jail and ad bans?

Forgetting that Facebook has a global audience and is literally ONE website dealing with billions PER DAY accessing Facebook.com – and this leads to bandwidth issues for Facebook.

Want to avoid a Advertising access permanently restricted ban?

Keep in mind that the actions you take on Facebook have a ripple effect, and the help you get from Facebook depends on your ad account history, your region, the back log Facebook currently has, and internal technical glitches that may be wide spread.

I helped fix these when I was in tech at FB.

The problem is that if you immediately appeal an ad or ad account or disabled Business Manager without understanding the ad policies YOU MISS things you may be able to do RIGHT NOW to put you in a better light with Facebook.

I remember waking up at 3am getting calls that Facebook servers were down and having to work with engineering [ENG] to get Facebook back online. When you don’t incorporate bandwidth into your advertising compliance strategy you put yourself at a higher risk because simply said:

Facebook ads don't convert

Why Is My Facebook Advertising Account Restricted?

I’ve seen a thousand and one reasons why Facebook ad accounts get rejected. When Facebook accounts are restricted from advertising, what’s seldom talked about is the difference of ad policy enforcement per industry.

Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches.

Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding an Advertising access permanently restricted ban.

Should we just give this to your competitors?

Don’t fall behind and miss out on the AI gold rush – click here to save time and money

Advertising access permanently restricted: Myth Busting

Ok, I see A LOT of bullshit online by people guessing and making shit up about Facebook and Facebook ad policies, so I have to call them out if they are not providing solutions forAdvertising access permanently restricted.

This blog blatantly ripped me off, stealing my content and trying to mimic how I structure my blogs. Which ok, cool if you have to and you think I’m that legendary BUT the info ABOUT Facebook is wrong:
Link Instagram to Facebook
First of all, the best action is NOT to whine to Facebook about your problems. How has whining to Facebook worked so far?

• No answers
• Inaccurate info
• Advice that gets you banned worse

“They will help you reactivate your account,”

WOW. Total bullshit. Most of the time Facebook ad support is just throwing shots in the dark – again never having run an ad that made them money.

“Facebook has made it easier to review your account with the Account Quality page,”

FALSE

The Account Quality page in Business Manager is connected to the same or similar algorithm that governs Page Insights – which have ALWAYS been buggy and inaccurate. I’ve had ads perform at 2 cents per CPA and account quality said the ad was under performing.

So basically this entire section “Solutions to Restricted Facebook Account” offered…ZERO solutions. And it’s ignorant. And it copies my blog but provides bad info. Not a good look guys!

Definitely won’t help you solve Advertising access permanently restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out there ARE hidden clues in FB warnings  – BUT you may need an expert to decode into everyday language.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more: 

Advertising access permanently restricted Facebook Solution

A full customer life cycle and cost are critical to getting true profit from your marketing.

As is a healthy ad account life cycle, as Facebook uses your history to rate your online presence.

Goodchild reviews your historic customer behavior and FULL cost of ad bans letting you see the EXACT cause of FB bans and how to fix them to IMPROVE your immediate ad & marketing results.

Make the most accurate decisions on the fly while working in your NATIVE workflow without having to constantly login or cross check data by collaborating with a top tech from Facebook.

Trusted by high level brands that take accuracy and results seriously:

Facebook account restricted from advertising

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support doesn’t understand what you’re saying and solve issues like advertising access permanently restricted.

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection.

Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends,
immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Continue reading

Facebook Account Restricted from Advertising Fix

About advertising restrictions

 

Facebook account restricted from advertising

Is your Facebook account restricted from advertising and you don’t know what to do?
R
Sweating bullets when Facebook ad support doesn’t seem to know what you’re saying and offers no answers, you begin googling and find this blog. Welcome to the most trusted source for Facebook ad policy tips – I worked in ads at Facebook and want to help you not get the FB ban hammer.

I’ve worked directly with the engineers at Meta, this feeds SUPERIOR data to your ad platform for better compliance without shut downs than just guessing with google if Facebook accounts are restricted from advertising.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.


“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook ad account restricted – what does it mean?

When your Facebook account’s restricted from advertising you’re already on the radar and all of your assets are under the microscope.

This means your ad account history is being reviewed, the people who are on your Facebook Business Manager are being checked out – do they have ad bans elsewhere? If their other facebook account’s restricted it could effect you too.

And of course it means you are now on trial with the judges at Facebook who are robots for the most part.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Because it’s guilty until proven innocent – if you internalize that instead of feeling victimized, act like you’re Al Pacino playing attorney at law Arthur Kirkland and prepare your counter strategy, then I promise you counsel will not have to approach the bench.

You are restricted from running ads
When you prepare before blindly appealing Facebook accounts restricted from advertising, then you have a much better chance of recovery.

Advertising restrictions for policy violations  

At its core, Facebook is a machine, scanning billions of ads every day. While many ad agencies disregard Facebook ad policy when determining their holiday ads, that one slip up can cost millions of dollars.

If your Facebook account is restricted from advertising, it may hurt your ability to earn money in the future, so you’ll want to make sure your overall track record is in the black not the red. That means more approved ads than rejected. If your facebook account’s restricted it was done by bots.

Given how automated Facebook’s policy bots are, to be successful not getting thrown in FB jail, you’ll want to understand how and why these policy automations flag to avoid being on their radar. There’s some nuance to this. 

Advertising restrictions for unusual activity 

With a Facebook account restricted from advertising you may get the flag for unusual activity. Now, this can be frustratingly vague. Which activity was unusual? Why?

What I’ve seen working at Facebook is that this flag typically is triggered by:

○ A log in on a new device, not usually signed in to your Facebook account
○ Logging into Facebook business tools while traveling – especially in Cuba
○ Your bank is rejecting Facebook pre-auth charges or ad charges but not telling you

This is hard to recover from because Facebook essentially blacklists your devices, and each case is unique.

How Serious is a Rejected Facebook Ad?

rejected Facebook ad
Facebook ads are what conservatives call Marijuana: a gateway drug. At least when it comes to bans – usually all bans are triggered at some point from a Facebook ad that led to a facebook account restricted.

Your Facebook ad gets rejected, you appeal or try to run it again, then your ad account gets disabled. You try to appeal this (probably incorrectly if you haven’t read my blog before) and then that appeal gets rejected and your Business Manager gets disabled.

It all starts with the Facebook ad and whether it follows ad policies or paints you as a bad actor to Facebook trying to circumvent systems in addition to Facebook accounts restricted from advertising.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be.

Facebook Restrictions: Facebook account restricted from advertising

One of the pain points of ad agencies is that Facebook is always changing their ad policies. Sometimes new ad policies punish old ads that WERE within policy WHEN THEY WERE PUBLISHED.

Facebook won’t take that into consideration when the bots descend like a swarm of locust on your ad account. And you don’t want a facebook account restricted. This means being aware of what may get banned and avoiding it is a full time job you can’t slack on.

It pays to be informed of what Facebook is doing as it effects industries at large, like Facebook’s recent NEW ad policies on selling CBD on Facebook. You need to stay current to avoid Facebook accounts restricted from advertising.

Why Is My Facebook Advertising Account Restricted?

I’ve seen a thousand and one reasons why Facebook ad accounts get rejected. When Facebook accounts are restricted from advertising, what’s seldom talked about is the difference of ad policy enforcement per industry.

Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches.

Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding a facebook account restricted.

Your ad account was banned for too many rejected ads

Ever been to the DMV? Facebook has a similar bureaucratic approach to scanning and flagging ads and appealing them when Facebook accounts restricted from advertising.

Facebook account restricted from advertising

Now, just like your auto insurance goes up for each new traffic violation, your ad account score on the back end is negatively effected by rejected ads.

This is ok until you cross a threshold of rejected ads. Those negative points start adding up BUT – unlike insurance companies or the DMV who you can call, Facebook is a faceless black hole without help to resolve a facebook account restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out the hidden clues in FB warnings  – that you may need an expert to decode into everyday language.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

What Disabled Facebook Ad Account Means

facebook ad account restricted


If you see that, “You are restricted from running ads” this means you missed the canary in the coal mine beforehand. SOMETHING in your ads was pissing off Facebook and there were warning signs – probably not obvious because Facebook isn’t that transparent.

Now, depending on what type of Business Manager you have you may be able to create a new ad account as long as the new ads have 0 flags in them that the old ads have.

When reading the Facebook ad policies on Facebook ad rejections you may feel frustrated, because they won’t talk about your specific situation in any detail, if at all.

And Facebook never provides reliable advice on how to solve a facebook account restricted.

“Full Stop,” as my friend Amanda Bond likes to say.

Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC.  (In a rush? Skip the line with prepaid funnel audits with VIP Access).

What is a Disabled Facebook Business Manager?

You are restricted from running ads



If you are restricted from running ads, when your Facebook Business Manager is disabled within the Facebook Business Suite as they (annoyingly) renamed it, then you may need to relaunch your brand depending on how severe this ban is.

Sometimes Business Manager bans if they are appealed fast enough with the right language can be overturned.

But out of lets say 100 disabled Facebook Business Managers I’ve seen, 1% gets recovered.

Facebook account restricted from advertising? KNOW THIS: What you want to keep in mind is the Facebook Business Pages – as they are your digital storefront for your brand name – and take them out before your Facebook Business Manager gets disabled!

That being said, when you have a disabled Facebook Business Manager that means every asset inside is jeopardized.

  • Ad Accounts
  • Facebook Business Pages
  • People connected to this BM

Here’s why:

When you have a disabled Facebook Business Manager, Facebook keeps track of who is in the Business Manager and the other BMs they are connected to.

So, everyone in a disabled Facebook Business Manager is at risk of having everything else they are working on getting shut down too. If you FORGOT a lurker in your BM who has a facebook account restricted it WILL come back to bite ya a$$ so BE AWARE. 

A disabled Facebook Business Manager is the next to the worst ban you can get on Facebook.

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

What Does it Mean When Your Facebook Page is Restricted?

Facebook account restrictions

We saw ALOT of this going on during 2020 – when the pandemic first hit America with e-comm businesses that had shipping delays in China due to covid-19 shut downs. These e-commerce businesses saw their customers giving them bad reviews that took their Page quality score beneath a 1.

Then, just by automation alone, their FB Business Pages got restricted. And they didn’t even have a facebook account restricted-just the Page got shut down.

This is challenging because if you try to relaunch a new Facebook Business Page with the same brand name you may get blocked by Facebook right away for circumventing systems. You’ll need a better strategy more finely tuned for relaunching.

For top tips on making a landing page compliant read this.

More About Facebook profile Restricted From Advertising

If your personal Profile on Facebook is restricted from advertising – that is the worst ban you can get. And facing this, the odds will be insurmountable for running ads again. At least without guidance from a FB policy expert.

Your personal Facebook Profile is the key to all the different doors. It is what creates your Facebook Business Page, it’s what creates your Facebook Business Manager, all the ad accounts and more.

Once that’s banned, welp! You’re up shit creek without a paddle. Don’t hold your breath on getting it restored. The chances are around .1% that you’ll ever get a permanently restricted profile restored.

But I do know a way to resolve this in addition to resolving a facebook account restricted. Now, let’s talk a little bit about why your Facebook ad account may have been restricted.

Why is my Facebook advertising account restricted?

facebook advertising restrictions

Still asking what to do when seeing, “You are restricted from running ads”? If you want to get to the bottom of why your Facebook advertising account is restricted, you’ll want to audit your funnel. This is to identify what was the biggest risk that got you on the radar and eventually shut down.

Have your Facebook ads been blocked? Read this blog here.

Here are a few of the Facebook ad policies you may want to glance at:

  • Sexually Explicit Content. This one is a no-brainer: you can’t advertise anything sexual on Facebook. Given that Facebook’s approval is partly automated, health-based services (spas, etc.) can be flagged for body parts even if they’re not sexually suggestive it’ll get you a facebook account restricted.
  • Prohibited categories. Even though some items may not be illegal per se, Facebook does have restrictions about advertising the following: Drugs or tobacco, supplements, weapons, and financial products (auctions, loans, etc.).
  • Misinformation. False news on Facebook is a no-go.
  • Sensational content. No click-bait, sensationalist content either.
  • Bad grammar or punctuation. This is also a bad advertising practice in general.
  • Inflammatory content. This is any content that could be categorized as hate speech.
  • Unacceptable Business Practices. This generic term describes ads that “promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.” This can be things like fake celebrity-endorsed products, subscription-based services that do not have the appropriate requirements met, or making exaggerated claims about a product.
  • Low-quality or deceptive content. This includes ads that are cropped so that you need to click to see the full image, or anything sexually suggestive or shocking. It’s important to note that Facebook also looks at your ad destination to make sure the content is relevant to the ad itself.
  • Personal attributes. This one is a bit tricky, Essentially, you cannot make it known that you know (or assume to know) any specific detail about your audience. This can be things like medical conditions, demographics, or even sexual preference. This can be statements such as “Is your weight problem getting serious?”, or, “You’re a woman over 50.”

That’s just a summarized view of the Facebook ad policies to keep in mind if your Facebook account’s restricted from advertising.

In reality, there are 1000s more that you are policed on by the automations but never told about.

Want access to a funnel audit to ensure you are compliant? Click here for a discovery call.

How do I fix my restricted Facebook account?

You want to fix your restricted Facebook ad account right? Doesn’t everyone?! No one wants to see: “You are restricted from running ads.”

If you googled disabled facebook ad account or Facebook ad rejections you’ll find a number of bullshit articles out there – even by major brands – that will just tell you to “Request Review.”

That’s some dumbass advice. Full stop.

Facebook account restricted from advertising

What you’re doing here is saying to the automations that shut you down: “Hey bud, I know you are machine, but can you decipher human empathy and context? Even better can you send this Appeal to ANOTHER robot? And put my fate in the next bot’s hands?”


Really the best chance you have is to appeal within 48 hours of getting shut down AFTER identifying the EXACT source of the Facebook automation flag.

Anything less than that, and you are thrown to the wolves.

Facebook account restricted from advertising
Really the BEST way to handle a shut down, on any level but a profile restriction (which you don’t usually get appeals for), is to audit your funnel for violations, then remove them from your funnel and get on Facebook Ad Support Chat once you know 100% why you were shut down.

Then, ask for a manual appeal. Here’s the deal: the outsourced workers you’ll be chatting with have a goal of more chats per day than giving a damn about a real resolution rate.

They will try to shut you down every step of the way. I can help you navigate these hurdles, and get the best chances you can have for making an appeal if it is within less than 5 days of the shut down.

Beyond that window, the chances get slimmer. But you do have other options if your goal is to get Facebook ads live again and not just trying to recover old disabled ad accounts.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more: 

Facebook Account Restriction Solution

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends,
immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

Mari Smith Facebook Ad Consultant


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Unrestrict My Ad Account

How to Appeal a Disabled Facebook Ad Account

how to unrestrict my ad account

Are you asking how to unrestrict my ad account? If your ad account has been disabled, I’ll share a few tips you can follow to get your ad account up and running again!



As you have spent hours scouring the internet for a solution and miracles of miracles landing on my blog, I won’t waste your time with fluff or BS like everyone else does because I have worked AT Facebook – before and after it was called Meta.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Common Reasons for Why An Ad Account is Disabled 

As always I have to call out the foolery online – I see a lot of outsiders, who never worked at Facebook making claims like, “Facebook has made a mistake,”  for their first reason why an ad account is disabled. Like this ill informed article:

How to Unrestrict My Ad Account


This is just ignorance talking and it won’t help you get FB ads live, and making you money will it? Ironically, what happens more often than not is Facebook didn’t make the mistake – their automations are doing what they are supposed to do.

BUT….answering how to unrestrict my ad account goes deeper. 

How to Unrestrict My Ad Account: Glitches 

Facebook just doesn’t explain to you specifically what triggered the ad policy bots to flag you and why. You think that might be more useful than just complain and blame FB for glitching out? When the real glitch isn’t FB but ignorance in ad agencies.

To be fair, Facebook | Meta doesn’t explain what the fudge you should be doing right, or help you identify where their automations flagged you and how to get compliant. That’s definitely a big miss on Facebook’s part. [Check out Facebook Ad Policies Explained here]

YET…


To insist on victimizing yourself instead of informing yourself is a recipe for lost revenue, competitors taking your market share, and getting stuck in Facebook Jail. 

I can help. Let’s take a look at appealing a disabled Facebook ad account and learning the answer to how to unrestrict my ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Appeal a Disabled Facebook Ad Account 

how to unrestrict my ad account
If your Facebook ad account has been disabled your money flow has stopped, clients are blaming you for the lost revenue, and Facebook frustratingly is silent. Or idiotic. Both parts idiot when you try to chat in and clear as mud – sound familiar?

A co-worker of mine at Facebook trained a lot of the ad support reps, so I can verify it isn’t just you- they really do act dumb and ill informed about…everything. Especially if you’re asking how to unrestrict my ad account.

Let’s start off with what not to do.

How to Unrestrict My Ad Account: What NOT to Do

FIRST: do not let me repeat DO NOT immediately appeal your rejected ad or disabled ad account. Or submit the same damn ad that got you shut down, to be reviewed AGAIN.

That may trigger a NEW set of flags like circumventing systems when Facebook’s bots will think you are denying any wrong doing or attempting to get around their ad policies by resubmitting a noncompliant ad or ad account.

There are 2 ways you can appeal your disabled ad account:

The first method is to use Facebook Support Chat / Email.

The second method is to use the Request Review of Restricted Ad Account form.

It’s that time again to call out idiots online giving BAD advice on how to answer “how to unrestrict my ad account.” (Also check out my article Facebook ad account disabled next steps).

how to unrestrict my ad account

This is a bit deceiving because it makes it seem like the answer to how to unrestrict my ad account is simple and easy when it is not. This article left out a lot.

How to Unrestrict My Ad Account: Misconceptions

Here’s what’s wrong with this advice: Facebook ad support has not been “great” nor has email support been “great” if we’re being honest – and I trained some of these ad support agents! They got fired in 2019 and outsourced to sweat shops in other countries.

The ad support people you talk to now are 80% more ignorant about Facebook than everyone in this department prior to 2019. Facts. Full stop.

The next mistake is that this should not be your first step!

Your first step is to determine WHAT GOT YOU SHUT DOWN and REMOVE IT FROM YOUR FUNNEL!! Like..yesterday. Otherwise you’ll have NEW bans stacked on old bans due to machine learning from Facebook’s automations.

Only AFTER you have at least SOME idea (or if you get to work with me, the EXACT idea) on what got you in Facebook jail and a compliant version of the ad copy, creative, website etc that Facebook DOES approve of.

That’s step ONE. You cannot attempt to recover an ailing ad account without diagnosing the sickness first, and identifying the cause of what put you on FB’s radar. If you don’t do that you are more screwed than Stormy Daniels.

how to unrestrict my ad account

You want to SAVE chatting in to Facebook once you have an appeal strategy solidified – this is NOT one of those things you can fly by the seat of your pants with if you’re solving how to unrestrict my ad account.

How to Unrestrict My Ad Account: Strategy

You have to be strategic, understanding the limits of what Facebook Ad Support CAN and CANNOT do – and appeal only AFTER a full assessment of your funnel.

You want the best chance to turn on that money faucet again from your FB ads right? Keep listening. 


Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Method 1: Use Facebook Support Chat / Email 

how to unrestrict my ad account


There is a specific way you’ll need to approach appealing a restricted Facebook ad account with Facebook ad support. Not everyone can go in and get results.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

You’ll want to start with an audit of your marketing funnel, and the pieces of violating content removed and replaced with compliant content BEFORE every chatting in to Facebook. Otherwise you are WASTING a chance to get your account active after asking how to unrestrict my ad account.

Only then, once you have identified why you were shut down, you can request Facebook ad support use internal forms to appeal your disabled ad account.

If you don’t know this, you are putting the fate of your monthly revenue in the hands of sweat shop burger flippers. 

Method 2: Use the Request Review of Restricted Ad Account form.

It’s that time again! Calling out all the BULLSHIT online giving ad agencies WRONG INFO. I used to run an ad agency so I’m on your side guys and I have to call BS on the lies being spread online that won’t help you turn on that money faucet of your FB ads again.

Here’s a prime example from ToneDef Knowledge that is incorrectly advising advertisers:

how to unrestrict my ad account

This is a great example of MISINFORMATION about Facebook bans and incorrectly answers the question how to unrestrict my ad account? 

A ROBOT reviews your appeal if you use this option. WAIT..but ROBOTS shut me down…will they side with humans on the appeal of…ROBOT vs ROBOT?

how to unrestrict my ad account
Be serious! Online marketing mags that suggest you request review are idiotic, as all that does is guarantee a higher chance of getting stuck in that infinite Facebook loop of death.

Robots will side with robots not humans (side note: why hasn’t humanity understood this? Why do we keep trying to build real life terminators?)

So this is NOT AN OPTION if you want your ads to turn on again and generate that nice fat revenue every month. You need to audit and create a specific strategy for appeals to have a chance.

Do you want to stop walking on eggshells every time you run a Facebook ad? Don’t miss out on an opportunity to never have to get flagged again.

How to Unrestrict My Ad Account New Solution

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends,
immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

Mari Smith Facebook Ad Consultant


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

 

What To Do If Your Facebook Ad Account Is Disabled

 

Ad Account Is Disabled

If your Facebook ad account is disabled who do you trust for advice – rando blogs on the internet or someone who worked at Facebook? I’ve worked at Meta and will help you figure out what to do when your Facebook ad account is disabled.

Want to learn more?

Understanding Facebook’s Ad Account Policies

Simply said, Facebook’s ad account policies are not clear to ad agencies. When I was working in ads at Facebook I saw thousands of marketers unfairly banned.

And the hard part was not that Facebook had a glitch and banned them incorrectly. The hard part is these ad agencies WERE violating ad policies but Facebook’s automations wouldn’t tell them WHICH ad policy.

Machine driven ad flagging is done without full context or explanation for why your ads were shut down. Later, when I was working in tech at Facebook I got a chance to see how these Facebook bots decided to flag ads and it is definitely a unique method not many understand!

But I can help you here.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Immediate Steps to Take After Your Ad Account is Disabled  

The immediate steps to take after your ad account is disabled is to first check everyone in your Business Manager who has a role on there so they stop making things worse!

How to fix a Facebook Ad Account and join the party!Facebook’s policy is to check everyone’s ad history who has a role on a Facebook Business Manager.

If you are ok, but someone on your BM is not, then a rejected ad can go from bad to worst leading to a disabled ad account.

Facebook’s policy to eliminate spammers ASAP because they are ruining the ad platform on Facebook for everyone else. So you’ll want to take a good long look at your ads and ask, “Are my ads spammy in any way?”


Free eBook: Top 5 Reasons Agencies Fail at Facebook

Your idea of spam may be different from Facebook’s so keep that mind if you feel like you can’t find any potential flags. But your FIRST and most important step is to look at your own ad account history and identify specifically why you were flagged – Facebook ad support won’t know why and can’t help you unless you are more informed than they are. 

Submitting an Appeal to Facebook  

disabled ad account
I’ve worked with 1000s of ad agencies working at Facebook and in my own business and the first response when writing an appeal is usually one of outrage.

“I’ve done nothing wrong reinstate my ad account!” ad agencies will scream BUT, they are emailing a group of Facebook workers who have no clue what’s going on.

(Check out my article Facebook ad account disabled next steps).

But, if you write the appeal as more of an overview of potential flags you could have and commit to following ad policies going forward you’ll have much better luck!

Submitting an Appeal to Facebook

Facebook ad account appeal


Before submitting an appeal, get 100% clear on why you were banned and clean your funnel of these flags.

Otherwise you are asking Facebook to break their own rules to allow a noncompliant ad account on their platform.

So you’ll want to carefully look at your most recent ads, and identify what flags you’ve triggered and remove these from your funnel before appealing.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Preventing Future Ad Account Disabling

Adopt a strategy of scanning your own ads in DRAFT mode before they go live for policy compliance NOT JUST if they convert well.

You’ll want to screenshot then delete old ads if they violate new Facebook ad policies that Meta drops in the future, you could be banned for old ads that are not even active.

One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

And of course working with a Facebook ad policy expert like me would prevent you from losing money from Facebook ad account bans.

Conclusion

It’s easy to miss Facebook flags because even ONE WORD can get you banned.

Make sure you audit your ads before appealing.

When appealing be polite, and be informed on what flags you are the highest risk of Facebook shutting you down for, correct these in your funnel THEN appeal.

Never use the Request Review button because that goes to another bot not a human.


Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends,
immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

Mari Smith Facebook Ad Consultant


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Policy [Explained]

 

Facebook Policy

Facebook policy for advertising sounds simple but it’s pretty complex – would you like a clear explanation?

I’ve worked at Facebook and see what you see when googling Facebook policy, with those generic headlines like:

TERMS AND POLICIES
HOW WE WORK
MORE POLICY TYPES

Clear as mud right? I’ll be helping you understand Facebook policy better in this article. You can also peep my Facebook Ad Policies Checklist.

In this article today I’ll be revealing some of the reasons for disabled Facebook ad accounts, and how to navigate Facebook policy without risking a Facebook ban. What sets my blog apart from all the other google results?

I’ve worked at Facebook in ads, tech and project management, high up at Facebook before and after it was rebranded to Meta. So, you’re getting high quality info from someone who worked AT Facebook, not guesses from randos online.

Wouldn’t you like to prevent Facebook from banning your ad account?

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Now, you may have noticed Facebook changes their ad policies A LOT!

Who are the Facebook changes really for? 

I’m sure we’ve all seen the awkward testimonial from Mark Zuckerberg when he faced Congress. Anytime there is a PR fire – like Cambridge Analytica (I was working at Facebook when this happened), Facebook has to get out and do damage control.

Facebook policy
Facebook’s policy is to change Facebook’s policy to show they are doing something about an issue. Even if those changes wreak havoc on advertisers just like you.

Facebook creates new ad automations to police Facebook ads more to please their stakeholders, and show the board they are doing something. What they don’t do is look at the big picture for how these new automations integrate with the existing Facebook bots.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook’s ecosystem. That’s why things get tricky. You may feel your ad copy sounds normal – but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook’s website. 

The delete Facebook movement continues to gain pace

facebook policy
Other celebrities who have quit the social network include pop singer Cher, Starwars actor Mark Hamill, actor and Will Ferrell. What you don’t hear about is the ad agencies who represented these celebrities and the money they lost.

BUT, as the platform becomes less crowded because Facebook is driving many away with all the issues with privacy or Facebook bans on advertisers, this leaves more room for you to make money on Facebook after you figure out the Facebook policy which I’ll help with.

(Check out my article Facebook ad account disabled next steps).

Lets cover some common Facebook ad policies that ad agencies often get banned for.

Here are a list of the facebook ad policies Facebook frequently drops the ban hammer on:

VIOLENCE AND CRIMINAL BEHAVIOR  SAFETY
OBJECTIONABLE CONTENT
INTEGRITY AND AUTHENTICITY
RESPECTING INTELLECTUAL PROPERTY CONTENT-RELATED REQUESTS AND DECISIONS
POLICIES
UPDATING OUR COMMUNITY STANDARDS  POLICIES
ENFORCEMENT
SECURITY
FEATURES
OVERSIGHT
REPORTS
RESEARCH TOOLS

Many of these ad policies are triggered because marketers don’t keep Facebook policy in mind when making ads. Your first goal when designing ads should be to ask, “Will Facebook approve this ad?” THEN focus on the conversions aspect.

Facebook advertising policy principles explained

Facebook policy explained


Facebook’s advertising principles are to keep the most amount of Facebook users on the platform without losing anyone to competitors like TikTok or Elon Musk’s Twitter.

Because of this, they are extra sensitive about how you say something. So a pro tip is to think like Facebook does when making ads, and be extra PC.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

#1: Name Your Page Accurately

May seem simple but a common mistake advertisers can make is to create a Facebook Business Page that doesn’t match their core audience or their core offer.

As a result, if there ever is an issue with Facebook policy, and Facebook looks at your Page that you barely put any effort into, and it’s blank or looks sketch, that’s a red flag to Facebook.

I would advise creating more than one Page if you run ads in multiple industries. Instead of using 1 Page to run all the ads for your clients, make sure to differentiate Pages per industry to give you a better chance of not being shadow banned.

#2: Have a Privacy Policy in Place if You Collect Data

Another easy miss that can get your entire funnel banned: a missing privacy policy. This is a legal document you need to get created before you run ads to a lander.

There are free privacy policy generators online, or you can get a lawyer to draw up one.

Just make sure to have it on the landing page you are sending traffic from Facebook to.

Attention Agency Owners, Brand Marketers, and Consultants

It’s a lot easier to prevent Facebook bans than it is to try to bully Facebook into undoing a ban. Think about how this works out with your friends.

When you prove your friend wrong in an argument what do they often do? Double down on their wrong answer out of pride. What do you think Facebook does?

The exact same thing. To some extent. I want you to think philosophically about this – someone in the wrong is more defensive than someone in the right. So, while not impossible, it is a lot harder to appeal a ban than it is to prevent one from happening. 

#3: Don’t Imply That Facebook Endorses Your Promotions

Another easy to miss flag that many advertisers accidentally violate: You can’t use the Facebook “f” or “fb” or “facebook” or their logo on your lander.

If you do Facebook can and will shut your entire funnel down real quick as that’s trademark infringement, not a Facebook policy. It’s IP law, for intellectual property regulated on a federal level.

What’s the 1st rule about Fight Club?

Facebook policy
Don’t talk about Fight Club. Apply this to Facebook branding on your site.

#4: Observe Copyright at All Times

While it’s great to leverage big brand names if you’ve worked with them, trademark laws don’t just apply to Facebook’s logo.

If you are name dropping established brand names, Facebook may shut you down (or the company whose brand name you are using) for copyright infringement.

So, just don’t do it. Even one of my clients, celebrity Juanita Ingram, creator and host of the Amazon Reality Show The Black Expat owns rights to her show but due to Facebook’s bots won’t name drop “Amazon”‘s name in her Facebook posts. 

Facebook policy

 

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

What are Facebook ad policies?

Facebook ad policies operate on 3 levels:

One level is the Community Standards for NON ads but if your Page or Profile is breaking them it can affect your ads.  

The 2nd level is the common sense ad policies like no guns or drugs, that every social media website has. 

The 3rd level are the ad policies specific to your industry. Different ad policies apply for ads about weightloss versus ads about how to make money online.

The latest Facebook advertising policies in 2023

Facebook ad policy

If you googled new facebook ad policies 2023 you’ll see my blog as the 1st organic result (even Facebook had to advertise to get above my blog on google).

And, you can see beginning in February 2023, advertisers will only be able to use age and location to reach teens. Facebook is removing gender as a targeting option – thats another update to the Facebook advertising guidelines.

One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

The ad review process Facebook Policy

Typically what happens is after you submit an ad for review Facebook has up to 24 hours to reject or approve the ad. But, if you have some weird Facebook policy block it can take longer.

One of the newest glitches is if you are adding a payment method it can block your card and disable your Facebook ad account. Make sure your bank doesn’t block Facebook’s preauth charge of $1.

Facebook ad rejected, now what?

Really the 1st thing you should do when a Facebook ad is rejected, is look carefully at each part of the ad:

1. The ad copy above the creative

2. The creative.

3. The headline beneath the ad creative

4 The landing page

5. The privacy policy.

It’s real easy to go from 1 rejected ad to a disabled Facebook business manager if you can’t diagnose fast why your ad was rejected. 

Facebook account restricted from advertising?

facebook-ad-rejected-personal-attributes-policy

If you have an ad account that has been disabled for Facebook policy violations this means the next ad asset on the chopping block is your Facebook Business Manager. You don’t want that banned right?

So you’ll want to expand your audit of the ads you’ve run. Just like in the last section I mentioned breaking down each part of the ad and reviewing it for ad policy violations, now do the same thing for the ads you’ve run in the last month.

Don’t know what to look for? Just hire me to audit your funnel and get real answers when Facebook goes silent. Book your call here.

Facebook Policy Reviews and disputes

Most ad agencies make the rookie mistake of blindly appealing an ad reject or ad account getting disabled without understanding why it was shut down.

That’s a fast way to get your BM banned because if you have that same flag, that got you shut down, in more than one ad, it will all count against you.

It is much safer to audit your funnel first before appealing. Otherwise you are just rolling the dice. And when rent time comes around you don’t want to be rolling the dice with your landlord.

Facebook Policy Key takeaways 

‣ Facebook creates new ad policies for good PR 

‣ These ad policies are run by automations

‣ These new Facebook policy automations break when integrating with existing Facebook policies

‣ Beware of trademark infringements, don’t use the FB logo on your lander

‣ Audit your funnel before appealing an ad rejection 

Facebook Policy Related articles

Check out the ad-guides I’ve created for ad agencies, you’ll find some great tips to help when Facebook isn’t being transparent.

Facebook Policy Prevent Bans

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t open about.

Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends,
immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

Mari Smith Facebook Ad Consultant


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What To Do When Your Facebook Ad Account Is Disabled [Updated]

disabled Facebook ad account

disabled facebook ad account

It SUCKS balls to get a disabled Facebook ad account! Looking to fix a disabled facebook ad account?! I worked at Facebook and will help you.

The domino principle (and no not the old movie with Gene Hackman) or butterfly effect is that once this starts in motion, one disabled ad account can turn into a restricted Facebook Business Page or even a disabled Facebook Business Manager.

Disabled Facebook Ad Account Help

But, have no fear, I’ll shed some light on disabled facebook ad accounts, how to appeal, and what to do to get your Facebook ads live again.

My last ad guide provided you with a full blueprint to advertise CBD on Facebook after Google’s recent policy change forced Facebook to change their ad policies too!

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Understanding Facebook’s Ad Account Policies

Facebook disabled ad accounts don’t happen in a silo – usually they are connected to either a big flag getting triggered by Facebook or a series of smaller flags leading the robots to judge your ad account as untrustworthy.

Disabled Facebook Ad Account Reasons

Common Reasons for Ad Account Disabling

Facebook prohibits the promotion of illegal drugs, tobacco, firearms, and other regulated products. And one of the most common flags is:

Misleading Business Practices – you’ll get this one if you over-sensationalize the claims of results in ads. So, try to sound more realistic to minimize this risk (I also offer pre-scans of ads for compliance).

Another trap door to avoid is getting flagged for ad copy or creative Type A, but the flag is described to you as something unrelated to the real reason you were flagged for content Type B. This obscures the root cause of a shut down because what Facebook tells you differs from the actual flag that led to a ban.

Facebook’s Ad Review Process

Facebook has 24 hours to review an ad and it is done 99% by machines now, except for certain special ad categories. This means, no, a human is not looking at your ads and judging them.

It’s just a machine with preprogrammed prompts to flag specific words and ways they are put together, along with images. Certain articles from people who did not work at Facebook like I have get their information wrong, like this one:

disabled facebook ad accountThis is incorrect! Facebook’s review process does not include a manual review at all. Due to the massive lay offs and focus on AI, Meta’s automations literally do all of the reviewing with a few exceptions (political ads with a large societal effects may be manually monitored all else it’s bots).

Contrary to popular opinion, most of the Facebook bans are not from glitches on Facebook’s side but due to advertisers simply not understanding where the lines are they can’t cross.

This is partly Facebook’s fault for not being more transparent, but also marketers who focus only on conversions sometimes miss the rules of engagement on a private website, Facebook.com.

Pro-Tip: It’s good to familiarize yourself with the ad policies that affect your specific industry before running ads. The same ad policies may be applied differently by automations, depending on your ad’s industry.

Immediate Steps to Take After Your Ad Account is Disabled

disabled facebook ad account
Oh shit!? My Facebook ad account is disabled what should I do?! OK, the 1st step is to take a deep breath and don’t act on impulse or emotion or you’ll dig a deeper hole. You have to put on your Sherlock Holmes hat and begin auditing your ad account for potential flags that led to the Facebook ban.

Disabled Facebook Ad Account Reviews

Reviewing Your Ad Content

The most important thing to do when reviewing your ad content, is to do it through Facebook’s eyes. Facebook wants to protect Facebook users from harmful content. So check your ads for anything that sounds like it could be interpreted that way. This fits in with my earlier pro-tip to study the type of ad policies that affect your specific industry because that will give you a head start finding what led to the Facebook disabled ad account.

Identifying Potential Policy Violations

Identifying potential policy violations will be the only way you have a chance at appealing because if you don’t know why you were shut down, Facebook ad support (if you can even reach someone) are incompetent outsourced workers. Their advice will often lead you to further bans and shut downs and disabled Facebook ad accounts. You have to ensure you know yourself before taking any future steps what language, images, or videos led to the shut down. 

Gathering Necessary Information

If you contact Facebook ad support when submitting an appeal, saying, “I did nothing wrong, reactivate my Facebook ads!” They will shut your chat or email support case down fast. The Facebook ad support contract workers will not have answers. So, be prepared with screenshots and documentation of the possible flags you may have. Now, don’t self admit to more flags than the ones they caught you for, just identify the highest possible flag you could have gotten, and use this to guide the chat. 

Submitting an Appeal to Facebook

disabled facebook ad account
Everyone thinks submitting an appeal is a great idea, but it may not be if your entire funnel is not compliant with facebook ad policies. If it’s a small flag you identified and fixed, then an appeal is a good idea. But if the flag is rooted in your business model, you could be knocking over a house of cards, so tread carefully.

Disabled Facebook Ad Account Appeals

How to Submit an Appeal

How you submit an appeal will depend on what part of the world you are in, and what level of ban you have for your disabled facebook ad account. While a disabled Facebook ad account could be the official title to what you’re dealing with, if Facebook’s automations have tracked other behavior they view as sus, you could be dealing with a bigger problem than you think it is and are currently risking all your ad assets (not just one, of only the disabled facebook ad account). 

What to Include in Your Appeal

Really what you want to do is gather the timeline for when the shut down happened, the specific ad account number which Facebook ad support will ask for, and the Business ID for your Business Manager. You’ll want to include the reason why you were banned, what you’ve done to resolve this and your commitment to following Facebook’s policy from here on out.

Tips for a Successful Appeal

Your appeal won’t stand a chance if you are relying on Facebook ad support to tell you why you were banned. These are outsourced workers with barely any marketing education, who have never run Facebook ads to support themselves or pay bills.

So, don’t make the common mistake of relying on Facebook ad support to solve a disabled Facebook ad account. You’ll need to audit your funnel first, and determine where in your funnel the Facebook bots flagged you the hardest that led to the shut down, then present this to Facebook ad support also stating you’ve fixed this specific issue.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Preventing Future Ad Account Disabling

The best way to solve a disabled facebook ad account is prevention. Staying on top of all the content you release in ads and knowing where it stands policy-wise is a smart move that few ad agencies take.

Disabled Facebook Ad Account Prevention

Staying Up-to-Date with Facebook’s Ad Policies

New Facebook ad policies pop up every quarter and being ignorant of them is no excuse for getting banned. Stay up to date with these changes (like my last blog’s guide to the new CBD Facebook ad policies) and you’ll be better prepared to face any challenges without risking your money maker – your ad account – in the process.

Regularly Monitoring Your Ad Performance

Regularly monitoring your ad performance is a good best practice for Facebook ads but it also can be the canary in the coal mine for you to prevent Facebook bans. If you see ads that were performing well suddenly dip, this could be a competitor targeting the same audience with more money or Facebook could be reducing your reach because a new policy came out that you are not fully following. 

Implementing Best Practices for Facebook Advertising

The best practice for Facebook advertising is being human, approachable, not a faceless corporate entity selling a product or service. People respond to people. So, focus less on being a machine with your marketing and more on being down to earth – this will help you stay compliant with Facebook ad policies too.

Disabled Facebook Ad Account Myths

Don’t mass promote something without split testing it first – let’s say you run 100 ads at once but they each have 1 small flag in them. Guess what? That’s 100 strikes against your ad account not 1. So, start slow before ramping up to avoid a disabled Facebook ad account.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Conclusion

It is much easier to spend the little effort to ensure your ads are compliant before going live than it is to try to recover disabled ad accounts or try to force a billion dollar company to reverse a decision.

Disabled Facebook Ad Account Wrap Up

Staying up to date with new Facebook ad policies will help and reviewing your ad content on a regular basis. Sounding more realistic less exaggerated will help you avoid the Misleading Business Practices flags. 

And of course audit your funnel after getting a disabled Facebook ad account and before appealing for the best chance.

But what if you’ve read the Facebook’s Ad Policies  and still can’t figure out why Facebook banned you?
Keep reading for these answers and more: 

New Solution to Facebook Bans

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.
Mari Smith Facebook Ad Consultant

Facebook’s New CBD Ad Policy

 

Facebook CBD

Brand new Facebook Ad Policy Change about selling CBD on Facebook!

Selling CBD has been a nightmare for most advertisers because Facebook never officially allowed it.

My last blog was Blocked from Advertising on Facebook Solved And today, I’ll share the brand new update from Facebook about selling CBD.

Announcing our new CBD and related products advertising policy 

Facebook aka Meta just announced:

“We want people to continue to discover and learn about new products and services on our technologies. Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.

Under the new policy advertisers don’t need written permission to run ads that:

Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines

Educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale

Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components.

Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC as long as they are:

Certified with Legitscript
Have written permission from Meta
Comply with all applicable local laws required or established industry codes and guidelines.
Further, ads for CBD products must not target people under 18 years of age and are only allowed in the U.S.

Products subject to Meta’s policy on Prescription Drugs are not subject to these updates, and advertisers of such products must continue to comply with the Prescription Drugs policy.

For more information on the new CBD and related products policy, and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.”

CBD Facebook Ads Cheatsheet

Advertising CBD On Facebook – Can You Do It?

I’ve worked with countless (in the 1000s) of advertisers when I was working at Facebook, and in my own private practice. And I’ve talked with many businesses trying to sell CBD on Facebook.

I even have a friend who lives in my city that owns a CBD business.

Can you really sell CBD on Facebook now?

While Facebook may have released an official PR statement says that selling CBD is kosher on Facebook, I would pause for a second before running a shit ton of CBD ads.

This is a brand new Facebook ad policy.

New facebook ad policies take a while to work out the bugs. That is just a fact of the automations. They say that fools rush in, well, you’d be a little foolish to immediately run a 100 CBD ads right now.

CBD and Related Products

This is Facebook’s brand new CBD Facebook Ad Policy:

Facebook CBD Policy


You’ll need to first get certified by LegitScript. Despite this website sounding like a stoner’s offbrand scam product, LegitScript is legit.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

LegitScript & Selling CBD on Facebook

Facebook CBD


Great! Simply get certified by LegitScript and sell CBD today on FB right? Not exactly.

This doesn’t mean there isn’t red tape. It really depends on what type of ad you’re running. If you are running Google ads you are limited to specific states.

Facebook CBDFacebook CBD’s ad policy is different and it appears Facebook is going to allow CBD to be sold in all 50 states versus Google’s 4 states.

You realize why Meta did this right? It’s because just last December Google Announced they were going to stop banning CBD completely and allow it finally:

CBD Ad Policy

Google’s new CBD policy prompted higher ups at Facebook | Meta to say, “Oh shit, are we missing the boat on potential profits from CBD ads we get a percentage of on Facebook? Google is allowing it! We need to out do them…let’s allow it for all 50 states to beat their 4 states!”

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy on CBD Revealed:

Facebook CBD

Reading the fine print is going to save your ass from getting put in Facebook Jail. The ad policies above apply to you if you are selling CBD on Facebook.

Make Note of This:

“Advertisers don’t need written permission to run ads that:
Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.”

If you do want to brave selling CBD right now on Facebook, make sure you: 

Get an approved license from LegitScript 
Get Written Permission from Meta | Facebook
Follow CBD percentage Requirements for both
⚫ Target Only 18 and Up Facebook Users
⚫ Research CBD Policies in the state you run ads in

Selling CBD Educational Content on Facebook

Facebook says you are allowed to sell CBD educational products:

“Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.”

BUT

This is one of those “nice in theory” but “hell in application” things.

The reality is, there are thousands of Facebook automations already running that are primed to scan and ban FB CBD ads.

What does this mean for you?

Even if you are only selling educational content about CBD – Facebook’s automations do not account for intent. So you can have all the great educational intentions, but if the bots misinterpret your ads you’ll get banned again.

Despite if officially Facebook is saying, “It’s all good bruh, sell yo CBD here!” Their BOTS will still flag your ads. You’ll have to appeal.

Maybe you get it approved. Maybe you don’t. Maybe you get stuck in a @#$%&!-ing loop where they ask you to confirm your identity or verify your Facebook Business Manager.

Now you’re @#$%&!ed.

And you are no further ahead than before this new Facebook ad policy change. So, I’d advice you to wait a little longer before running CBD ads.

Facebook CBD Ads

Even email marketing service companies like Aweber, Active Campaign or Click Funnels won’t let you advertise CBD in an email newsletter.

So, let’s say you are all set up with LegitScript, gotten written permission from Meta | FB to run CBD ads, you got the deets for the US state you are running CBD ads in and it looks good.

But then someone opts into your funnel, because FB is ok with you, and someone gets an email from your automated welcome sequence but it talks about CBD.

That’s a great way to violate CAN SPAM acts and get booted off your email marketing service.

So, while this is a great step forward, you have to look at the entire ad ecosystem to be sure you won’t get banned again.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Facebook Ad Policy CBD Wrap Up

I have refused to work with ad agencies who sell CBD because it was essentially illegal on Facebook, due to their facebook ad policies.

But now, it looks like that is changing. Which is great!

I’d advice caution here. I’ve worked deep at Facebook, with the engineers who tool the automations that drop the ban hammer down.

I can tell you for certain all the bugs aren’t worked out yet. It is still risky to sell CBD on Facebook. If was in this market, I’d wait 6 months.

Basically, wait til January 2024 before running CBD Facebook ads.

You don’t want to be the 1st set of 100 guinea pigs who are banned from advertising for life because old automations couldn’t sync up with the new CBD-friendly Facebook bots.

My work at Facebook has shown me there is, similar to a Facebook ad entering the learning phase as you compete with other advertisers on the Facebook Newsfeed targeting similar audiences, new Facebook automations that enforce these new CBD policies have to take time to adjust to the existing framework on Facebook.com.

Let them adjust. Find an email marketing service that lets you sell CBD products, or start one of your own and carve a niche in this market.

Then, in January 2024, after some of the bugs are worked out, you won’t risk your entire funnel getting shut down to run CBD ads on Facebook.

Learn More

Are you running ads for products besides CBD? But you worry that Facebook is going to drop the ban hammer down any second?

I can relieve this worry and give you an assurance and guarantee no one else on the planet can give.

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about.

It’s hard for ad agencies because your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

🔥 Blocked from Advertising on Facebook Solved 😱

 

Facebook account restricted from advertising

Are you blocked from advertising on Facebook and need a solution?

If your Facebook ad account has been restricted from advertising, this article will show you tips for appealing your ad account ban and how to create ads again in no time. I’ve worked at Meta both when it was only called Facebook and recently since the name change to Meta – you’ll find much higher quality info on this blog than elsewhere on Google.

If you’ve had your Facebook account restricted—you’re not alone. Many ad agencies have been shutdown recently due to new facebook ad policies that automations are enforcing.

In this blog, I’ll cover why your ad account was banned in the first place, what you can do to fix it, and how to prevent it in the future.

Be sure to check out my last blog too.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What To Do When Facebook BANS Your Ad Account

A top tip I can share for first steps when your Facebook ad account is disabled, is to immediately pause any actions inside Ads Manager and Facebook Business Manager.

Ad agencies often make things much worse because they’ll quickly appeal a rejected ad or disabled ad account without taking a breath, leading to more mistakes that are harder to come back from.

Or, the standard entry-level social media manager, or marketer will try to resubmit the same ads that got rejected ASAP, and sometimes repeatedly many times in a row. That only makes you look like a bot or spammer to Facebook.

If you’re going to do anything, take a breath and look at your ads carefully, because clearly there is either a piece of ad copy, or creative in your funnel triggering Facebook’s automations to put you on the radar.   

Facebook ad account restricted – what does it mean?

How to fix a disabled Facebook Ad Account after being notified of it
Whether your Facebook Business Manager is disabled, Facebook Business Page restricted or your ad account disabled – it can really knock the wind out of your sails!

What does it mean if your Facebook ad account is disabled?

It means 1 of a few things could have happened:

‣ You ran ads with a gigantic flag in them
‣ Over a period of time, smaller flags have added up
‣ Facebook has a glitch

Also feel free to check out my article Facebook ad account disabled next steps

Based on which reason got your Facebook ad account blocked, you’ll have a different course of action to get your Facebook ads live again.

Before You Set Any More Ads Live

Hypothetically – let’s say you have 1 ad account that’s blocked, but another that’s active. Your clients are tearing their hair out because their Facebook ads have not been running, so your 1st instinct is to just start running ads again.

This isn’t a smart move because the flags that got you shut down are in your ad copy that you are using for the new ads on another ad account. You are doomed to repeat the Facebook block here.

You have to identify the exact cause for why Facebook’s bot’s shut you down before running any new ads otherwise you risk further bans that are even worse.

New to startup life? Navigating Facebook’s Advertising Policies as a Business is a good read too.

Why Block Facebook Ads?

Facebook account restricted from advertising
One thing I learned working at Facebook is how much carnage – literal murder – is shown on Facebook just in rando posts you’ll never see because Facebook took them down. Literally, I had to see people getting killed on Facebook Live when I worked in tech at Facebook.

The Facebook ads you’ve never seen because they were blocked have all sorts of nastiness in them. A few bad actors have partly ruined Facebook for everyone else. Because with these blackhat advertisers, and clickbait farms, Facebook has to be strict.

That’s why Meta has so many ad policies. It’s all the stuff you don’t see that requires heavy monitoring via automations and teams that review content on the Newsfeed.

I had lowkey PTSD from some of my work at Facebook due to what I had to see, helping the low-level, near sweatshop workers that reviewed content, with their tech if a tool failed.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line. 

Advertising restrictions for policy violations

Being blocked from advertising on facebook is no fun because your ads are not bringing in money. Keep in mind that Facebook enforces ad policies differently per industry.

Specific industries face different challenges depending on what your niche is.

For example, if you’re selling weightloss ads on facebook, you’ll risk getting hit with the Personal Attributes flag.

Conversely, if you’re running ads teaching people how to start a new business, your biggest risk is going to be getting hit with the MLM flags.

However, there is another reason you could get blocked from advertising on Facebook.

Advertising restrictions for unusual activity

When you hear: “Advertising restrictions for unusual activity” it’s because of 1 of 2 reasons.

Your credit card was flagged – which means your bank may be blocking charges from Facebook. Or, if your CC is used on a Facebook Business Manager that other advertisers use, they could have run some sketchy ads that got your card number flagged.

The other reason is you got a new phone and logged into Facebook on it.

Or, you logged into Facebook while traveling and you are not in your usual geographical location and Facebook flagged the mismatching IP addresses as suspicious.

You can solve this by being more mindful about where you log into Facebook, and take precautions ahead of time (I can share what to do on this if we are working together).

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

Your ad account was banned for too many rejected ads

Simply put, there is a limit to how many facebook ad policy mistakes Facebook is willing to allow per ad account.

There is a specific ratio of approved vs. rejected Facebook ads that once you cross that line, Facebook’s machines will auto-shut you down.

Kinda like points on your car insurance from car accidents – if you have too many in too short of time, you risk your driver’s license being suspended. You have to balance this with approved ads. 

How to appeal advertising restrictions

Having dealt with 1000s of ad agencies over the years, both working at Facebook and in my private facebook ad policies firm, I can tell you what the best appeal strategy is.

You’ll want to clean up your funnel first before submitting an appeal. That means you need to identify the actual reason Facebook flagged you and identify the specific piece of content that caused the shutdown.

Otherwise you have no ammunition in your appeal to use. By telling Facebook, “Hey, my bad, I see exactly what I did wrong and have taken steps to correct it,” you get a lot more good faith from Meta to be given a chance to advertise again.

Don’t want to roll the dice and just guess with your appeal? Hire me and I’ll use my experience working at Facebook to craft the best appeal with the highest chance of success. Schedule a discovery call here.

Learn More: Blocked from Advertising on Facebook

You’ve probably searched the entire internet for solutions to being blocked from advertising on facebook. It helps to learn more about how Facebook works by reading the ad policies. BUT…

None of that will help if you can’t identify why you were targeted by Facebook’s bots.

Also, it’s challenging when literally one one word can get you shut down. 


To have the ultimate security that you know what the fuck you’re doing, it helps to see things from Facebook’s point of view, and have a definite answer on why you were flagged and how to get your ads live again.

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough

 

Facebook

A Thai Cabinet minister is threatening to try to shut down Facebook in the country, saying the social media platform does not do enough to screen the advertisements it runs, leaving people vulnerable to costly scams.

Chaiwut Thanakamanusorn, Thailand’s minister of Digital Economy and Society, said in a statement Monday that he is ready to go to criminal court by the end of the month arguing for Facebook to be shut down in Thailand.

He said Thai authorities have already appealed to Facebook parent company Meta to take down fraudulent ads, leading to more than 5,000 being blocked, but that the problem persists.

He said ads or fake profiles on Facebook frequently purport to represent reputable financial and investment advisers offering high profits, luring people into scams in which they lose their money.

Reached by phone on Tuesday, Meta in Thailand asked for queries to be sent by email to its press department, which did not immediately respond to a request for comment on the minister’s allegations.

It was not immediately clear how quickly the court might rule on the case if it is filed by the ministry.

Facebook is extremely popular in Thailand, with more than 50 million user accounts for the country’s 66 million people.

There are a lot of ways you can get blocked on Facebook – even if you don’t have a fake account but are a legit ad agency.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

Recover Disabled Facebook Account

 

recover disabled facebook account

Stuck trying to recover a disabled facebook account? Facebook aka Meta not helping? You’ve come to the right place for Facebook ad accounts.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

Reactivate your Facebook account

Working in the trenches in the heart of Facebook, I saw a lot of advertisers get shut down sometimes for things that were honest mistakes, other times for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of.

Often you’ll get thrown under the bus for a series of smaller flags adding up to a threshold of bad behavior another automation uses to determine you’re a bad actor. While appealing can help, appealing without auditing your funnel first is foolish. There is a better way to ensure you get your ad account back.

Disabled Accounts

You could simply create a new ad account in your Facebook Business Manager and advertise in no time at all before 2022. Starting in 2022 Facebook started limiting the ad account creation limit for Facebook Business Managers, which made restarting after a shut down a little more challenging.

When you have a disabled facebook ad account, the best thing you can do is a risk assessment audit to determine which of your ad assets is at the highest risk.

Is your Facebook Business Page under fire? Or is it your Facebook Business Manager? What is at a higher risk of getting permanently restricted, your ad account or your personal profile that created all your ad assets?

These are smart questions to ask before trying to appeal and recover a disabled Facebook ad account (Check out my article Facebook ad account disabled next steps).

By looking at which asset is at the highest risk of Facebook bans you can prioritize your appeals and be more specific when asking Facebook for a second chance. If you go to Facebook and just say, “IDK tell me what to do to get ads live?” You’ll get shut down.

But, if you’ve correctly identified the flag, you can use this knowledge in your appeal to show Facebook that you’ve learned your lesson and won’t repeat the same mistakes with facebook ad policies.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Try Guided Help

recover disabled facebook account


Part of my goal is to help you and ad agencies out on what not to do. Using Facebook’s bots when you chat in to Facebook ad support is a mistake.

And this is a great example of what not to do here with the “Guided Help,” Facebook offers too. The only guidance you’ll get is another boiler plate, default small script print copied and pasted denying you access to your Facebook ad account.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking for Facebook ad policy clarity. Definitely don’t use bots, or automated forms to try to appeal (don’t “request review”).

How to Recover a Disabled Facebook Account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or
How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at the soccer moms and average joes whose personal profile – not Facebook ad account – is disabled. Most of the folks who read those articles have forgotten their passwords or gotten hacked.

Definitely not anything helpful to you, if you are an ad agency or a business running Facebook ads. So, I’ll help to add some knowledge you can use to get out of this rut. Is your Facebook ad account disabled already?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line. 

Get Your Disabled Facebook Account Back

recover disabled facebook account
The first step in any attempt to recover disabled facebook accounts will always begin with looking at your most recent ads you’ve run and then identifying specifically what flag weighs the most on your accounts.

Part of the mystery here is for you, outside of Facebook, you’re banging your head against the wall screaming, “Give me a clear answer damn it!”

Facebook is instead of doing this, just automatically delivering a pre-filled template about how your ad account is disabled because it violates the Facebook ad policies. Which policy? Why? Facebook leaves you hanging here.

Some cases I’ve seen folks got shut down for a series of smaller infractions they were never told about that their ad assets were black marked for. (I can help you identify these).

Other times I’ve seen advertisers (as big as Harv Eker, one of my prior clients) get shut down for just one word.

To get your ad account back and have any chance at recovering disabled facebook accounts, you need to first be 100% certain, you know why you were shut down. Was it a big flag? Or a combo of smaller flags? You must know this before appealing.

And feel free to read
What to Do After Violating Facebook’s Ad Policies

Or, schedule a free discovery call here

Recover Disabled Facebook Account Learn More

I’ll give you another protip – anyone who promises they can recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down, I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

How to Fix a Disabled Facebook Ad Account

Ad Account Disabled Facebook?

ad account disabled facebook

Looking for a solution to getting your ad account disabled on facebook?

You’ve been googling, searching Reddit, LinkedIn, talking with your ad buddies trying to figure out what to do because either your ad account was disabled on Facebook or you’re afraid it’s about to be.

Every time you google “ad account disabled facebook” you read a bunch of articles online, but no one seems legit and they all say the same damn thing without actually solving your issue of an ad account disabled on Facebook. Well you’ve just won the fucking lottery because I’ve worked at Facebook and am not guessing when I provide guidance and solutions.

My last blog Facebook Ad Policy – How To Avoid Facebook Bans With Meta, gave you the playbook on facebook ad policies. In this article you’ll learn what to do (and what not to do) when your ad account is disabled on Facebook.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What to do if your Facebook Ad Account is disabled

Should the 1st thing you do when your Facebook ad account is disabled be to immediately try to run new ads elsewhere?

We know Facebook does not discriminate in its eagerness to ban anyone and everyone – NYU researchers got banned for trying to add transparency to FB.

What I’ve seen happen a lot advertisers immediately go into a tail spin and let panic instead of logic dictate their actions, when advertisers google “ad account disabled facebook.”

You really need to pull out a magnifying glass on your funnel and start to determine which ads have the highest risk, and get specific as to what about them triggered the automations to drop the ban hammer on your ad account.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Diagnose The Problem

I can count on 1 hand how many ad agencies have correctly diagnosed the problem when an ad gets rejected, or an ad account gets banned. I don’t entirely blame ad agencies because their main goal is to get ads running.

But the drawback of taking an ads-first approach misses the tiny flags that may be inherent in your ad copy leading to a repeat shutdown later on if they are not removed.

Diagnosing “ad account disabled facebook” issues means determining what the highest risk elements are in your funnel should be top priority. Because you want to make sure you have long term success building your brand, retargeting your clients and building client loyalty.

Sadly, quick fixes or using burner accounts won’t achieve this. You’ll want to get specific on why you were shut down and learn from this experience. 

Ad Account Disabled Facebook Pro Tips

Don’t try to re-run an ad already shut down without auditing it 1st
Don’t add people to your BM that have a history of violations with FB
Look at your entire funnel not just the ads for why you were shut down

What Does It Mean If My Facebook Ad Account Is Disabled?
Ad Account Disabled Facebook ?

How to fix a Facebook Ad Account and join the party!It could mean more than 1 thing if your ad account is disabled on Facebook. You could have simply had too many ads over too short of a period of time rejected.

You could also have been mistakenly flagged as a special ad category. The problem with this flag is if you use certain words in the wrong context, Facebook could flag and shut you down without questioning if their actions were correct because they’ll assume you didn’t select the special ad category because you’re deliberately Circumventing Systems.

(Check out my article Facebook ad account disabled next steps).

You won’t be able to run ads, and if you do have another ad account that isn’t disabled you’ll be skating thin ice if it’s in the same Facebook Business Manager. An “ad account disabled facebook” situation means beyond anything else, you’re on the Facebook bot radar, so everything you’ve done on Facebook ads will be under scrutiny.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Why Was My Facebook Ad Account Disabled?

The world is a different place today than it was in 2007 when Mark Zuckerberg 1st launched the Facebook ads platform. I doubt he knew how big this would get. As a result, the business model and the infrastructure at Facebook is similar to a smaller town that exploded in population growth but never had the infrastructure to handle the increased traffic.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity on “ad account disabled facebook” issues.

One of the most surprising things to me when I began working at Facebook in ads, then later tech and Project Management was what a shit show the inside of Facebook was, business management principles virtually non-existent.

Facebook’s current strategy is to be in a constant state of damage control, rather than fix the underlying serious issues with how Meta’s automations flag ads.

Ad Account Disabled Facebook: Disapproved ads

How to fix a disabled Facebook Ad Account after being notified of it

Facebook not only keeps track of all user activity to advertise to Facebook users, but also Meta keeps track of your particular history with advertising.

Did you get fired from the last 3 jobs and put each supervisor down as a reference when applying to new jobs? You’d be better off not mentioning it.

Well, with Facebook the automated tools keep track of how many ads you have rejected. So, to you, it seems like each ad is a fresh new start. In reality, each ad is like a job on your resume at Facebook.

After so many times getting fired, it will be a lot harder to get a job right? The same goes for running Facebook ads. If you’ve had too many rejections it will damage your online reputation with Facebook. Too many ads rejected leads to an “ad account disabled facebook” problem.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

When choosing a payment method, make sure:

➡ Your bank hasn’t rejected too many charges from Facebook ads
➡ That your payment method wasn’t used in another disabled ad account on Facebook
➡ Ensure you’ve contacted your bank ahead of time to whitelist Facebook 

Follow these best practices to avoid future payment issues:

The best practices I would suggest for payment method issues – and there is a current bug at Facebook right now for payment methods – is to separate your brands with a new credit card or other form of payment.

  • Proactively check funds on your card to make sure there are sufficient funds on it, especially towards your monthly bill date. Facebook automatically charges you whenever you reach your payment threshold. Meta charges you again on your monthly bill date for any leftover costs.
  • Some credit cards have limits for the maximum amount that can be charged in a single transaction. If you have a limit on your credit card, you can decrease your payment threshold to match this amount.
  • Check the expiration dates on your credit or debit cards to make sure they aren’t expiring for your future charges.


Think about it like this: if you advertise on behalf of 5 different companies, and you are using the same credit card, then that card gets blacklisted, you’ve now shit the bed for every client. Versus spreading out the brands you work with over different payment methods – it’s a bit safer to avoid an “ad account disabled facebook” dilemma.

Ad Account Disabled Facebook: Make an ad account active

To recover your Facebook Ad Account, click on see details in the disabled account notification in your business manager

When you have a situation where your ad account on Facebook is disabled, you want to look at it systemically: how many ads have been rejected in the past 30 to 90 days?

That may not help if you were shut down due to a series of smaller violations not told to you that added up to a Facebook ban. But it won’t hurt.

Look at your most recent ads and try to see it from the perspective of protecting the Facebook platform from bad actors. Anything come to mind when looking at your ads? Any ads seem more likely to lead to your ad account disabled, facebook still staying silent?

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

Ad Account Disabled Facebook:Violating Content

Would it sound crazy if I told you Facebook doesn’t know the entirety of violating content? I’ve actually had engineers at Facebook ask me for help determining why the automations they helped create shut down funnels.

It’s all about how you look at it. If you’re using machine logic, it makes perfect sense why you were shut down: there are specific bot routines to establish patterns that are done.

If you’re human, it’s a little more challenging. But working with an expert in facebook ad policies can help if you’re in a “ad account disabled facebook” quagmire.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Need more help?

In the Facebook Business Help Center, this is where you can track your current cases

What many ad agencies do, praying for a Hail Mary is contact Facebook Ad Support. This can be very problematic because access to Facebook ad support really differs depending on which state (in America) you’re in. And which country outside the USA.

It may shock you but Facebook has different design layouts both for the Newsfeed and for the ad tools like Facebook Business Manager. Facebook likes to AB test their layouts across various demographics across the world. Well – with these different designs also comes a different access to Facebook Ad Support.

The portal to access Facebook Ad Support will look different to someone in let’s say Spain or Britain than it will look to someone in Asia, or in America. Leading to a bit more complexity when trying to reach a human to solve an “ad account disabled facebook” problem.

Another issue that arrises with Facebook Ad Support is their incompetence. They will often tell you things that will get you completely banned a lot faster because they have never run any ads for real money with rent, bills and clients on the line.

How can you get real help for ad accounts disabled on Facebook?

How Do I Recover My Disabled Facebook Ads Account?

The big lie is that there are actually people out there that can recover a disabled ad account. The amount of spammers I’ve seen offer this is insane – and I’ve worked deep at Facebook.

Let’s just accept the premise here that there is no way to recover a disabled ad account on Facebook unless you are within 48 hours of it being shut down and have contacted me. I am an expert on making appeals with Facebook, if you still have a chance.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a year reading Facebook’s Ad Policies you’d still be at risk of a shut down simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about. This leads you you googling “ad account disabled facebook” when Facebook is silent on wh

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

Facebook Ad Policy – How To Avoid Facebook Bans With Meta

 

facebook ad policy

Having trouble figuring out Facebook ad policy? Want to get clear on what to do to make sure Facebook doesn’t shut you down?

You’re in the right place. If you’ve ever had your Facebook ad account restricted, it’s a huge blow to your source of income when ads get rejected full stop. Unlike other blogs or websites that just guess about Facebook – I’ve worked at Meta in ads and will guide you to a solution.

My last blog provided you guidance with restricted ad accounts too. Right now, I’ll help you get a better grasp on facebook ad policy and provide a few pro tips on the automations that drop the ban hammer to ensure your Facebook ads stay active.

Facebook Ad Policy Overview 

Simply said, Facebook’s audience is huge, it’s global. And with the size of this audience being literally the entire Earth, Meta has engineered their automations to enforce the Facebook ad policy from broad strokes. Advertisers can get banned easily – but why can also be a mystery.

Facebook currently has 2.895 billion monthly active users (MAUs)


The reason why is the scale of support doesn’t match the size of the audience so Facebook employs bots to make human decisions. Keep in mind, ad policies aren’t the only thing Facebook enforces. The Community Standards govern regular use of Facebook for non-advertisers. 2.5 billion daily active users is a lot to scan for.

Given that Meta or Facebook’s bandwidth is strained, from layoffs, reduced staff, their reliance on automations has only increased over the years. How often do you daydream looking out the window, and imagine the world the eyes of a machine? Probably not that often unless you’re in the super hot field of AI right now.

If you don’t know how to think like the automations who are scanning and shutting ad agencies down left and right, you’re going to be a little lost diagnosing why your Facebook ads are rejected or Facebook Business Manager is disabled. (Also peep the Facebook Ad Policies Checklist)


If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook Ad Policy: Additional policies that may apply to your ad

facebook ad policies

JRR Tolkien has the timeless line, “One ring to rule them all,” and so many ad agencies take this approach when attempting to figure out why they were banned.

Facebook’s automations that enforce Facebook ad policy are custom tailored differently per industry. Or there are subroutines for how they employ flags based on the type of business you run.

If you’re running political or real estate ads you’ll be under higher scrutiny because those belong to the special ad categories. But, that’s only an obvious one. Running weightloss ads, or how-to-start a business online ads come with their own degree of risk too.

All because of the nuances for how Meta’s automations enforce Facebook ad policy for those industries. And unfortunately for you, Facebook isn’t transparent about what this looks like in real life, beyond their hypothetical Blueprint courses. (Check out my article Facebook ad account disabled next steps).

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Policy: The ad review process

facebook ad policy


When you submit an ad for review, one of the 1st steps the automations do for facebook ad policies is to examine your track record. While you may think the bots look at just your ad copy and creative, they actually look deeper.

The bots want to make sure you don’t have a history of Circumventing Systems, or countless ad rejections. The ad review could also be rephrased as an “ad account resume check.”

Navigating Facebook’s Advertising Policies as a Business is a good read too to add context and clarity.

What to do if your ad is rejected or if your business asset is restricted

The best thing you can do to not get on the bad side of facebook ad policy is to review the ad copy first. Does it sound crazy? I know you’re thinking, “Well it sounded good to me.” But don’t think like yourself, think like an old man scared of the world who mistrusts ads.

Then, check out the claims you’ve made after kicking the pain points. Are they huge promises? Have you called out a specific group of people too personally? These are the type of questions you want to start asking looking at your ads.

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown and wanted a path forward but Facebook stayed silent on what exactly triggered the ban you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Unacceptable content

Facebook ad policy concerning unacceptable content covers these topics:

Illegal Products and Services
Misinformation
Vaccine Discouragement
Discriminatory Practices
Inflammatory Content
Militarized Social Movements and Violence-Inducing Conspiracy Networks

Now, unless you are Qanon conspiracy guy the last category will not apply to you. Don’t storm the capital k?

The most common flags you’re going to see among this list is Illegal Products and Services and Discriminatory Practices.

Discriminatory practices are anything Facebook or watch groups interpret as unfairly excluding a certain demographic from your targeting base. It was this in fact that established the special ad category back in 2019 because real estate ads wanted to target only rich people. 

Given that targeting parameters for zipcode and income were taken away, what you really have to worry about here is this flag’s connection to the Personal Attribute policy. That’s when you speak too specifically about one smaller group of people.

Illegal Products and Services is such a wide berth open to any interpretation Facebook wants to have. Just check out the massive (ironically speaking) amount of info they provide:
facebook ad policy
If you are selling alcohol to minors because of bad targeting, or not age-gating Pages you’d get this flag.

Or if you have a typo and Facebook misreads ad copy and sees the word “drug” or “gun” somewhere.

Filter your ad copy through that and you’ll have a better chance avoiding the ban hammer.
(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Facebook Ad Policy Deceptive content

Facebook ad policy deceptive content: is the driver of probably over 80% of all flags and shutdowns on Facebook. It covers these topics:

Unacceptable Business Practices
Cheating and Deceitful Practices
Unrealistic Outcomes
Circumventing Systems
Prohibited Financial Products and Services
Spyware or Malware
Nonexistent Functionality

And out of these potential flags, the number 1 most frequently used flag is the Unacceptable Business Practices flag. Followed by Unrealistic Outcomes, then Circumventing Systems. And lastly, the Nonexistent Functionality flag.

Sure, the other flags you can get hit with too, but out of hundreds of thousands of advertisers I’ve worked with over the years, both working at Facebook and in my own practice, these are the top 4 flags I’ve seen  that’s what I’ve seen for deceptive content.

For unacceptable business practices – really this flag is used a lot when your ads sound spammy. Making gigantic promises that don’t sound realistic (that piggy backs onto unrealistic outcomes flag).

Make sure your claims seem reasonable to an audience of skeptics – because that’s what the bots are.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy Dangerous content

facebook ad policy
I’ve seen more honest mistakes for this flag than many others. Facebook ad policy dangerous content covers:

Unsafe Substances
Weapons
Ammunition or Explosives
Tobacco and Related Products

This will often get you tripped up if Facebook’s automations misread your ad copy and mistake an idiom for an actual flag.

Or let’s say you are running ads for a sporting goods store that sells both compliant products and noncompliant products (hunting hat but also guns and knives). It helps to be fully aware of the way Facebook perceives your ads to grok what it could be mistaking as a knife or gun or cigs.

How to avoid Facebook ad policy bans: Make sure your website doesn’t sell prohibited content and doesn’t allude to weapons.

And read my break down of Common Facebook Ad Policy Violations [Explained]

Facebook Ad Policy Objectionable content

Facebook ad policy objectionable content covers a lot of reasonable things you shouldn’t be running ads for. Despite the title, which sounds like an alt-right Christian conservative talking about banning books “objectionable content” covers quite a bit of common flags I’ve seen:

Adult Content

Adult content doesn’t just refer to Facebook not allowing porn, it also refers to too much cleavage in an with women in bikinis. Or any kind of over sexual-looking position of 2 people kissing or touching each other. Dating apps I’ve worked with have faced challenges here. You have to be careful not to come off too handsy. 

Grammar and Profanity

You’ll see this flag for typos, wrong capitalization or punctuation and syntax errors. Yes, Facebook is a grammar nazi. The reason why is because clickbait farms use Google Translate to create entire ads rife with grammar errors.

How to avoid Facebook ad policy bans: Spell check your ad and funnel

Low Quality or Disruptive Content

The biggest flag I’ve seen here is just having low quality images. Flashing lights will trigger this flag too. And screenshots of social media sites. How to avoid Facebook ad policy bans: Use high definition images.

Personal Attributes, Sensational Content

This is the most common flag probably out of all of Facebook’s automated flags. Simply said, zoom out a bit with how graphic or specific your ad copy is about one specific group of people. Too many “you and yours.”

How to avoid Facebook ad policy bans: Use the 3rd person or 1st person point of view when writing ad copy.

Don’t want to memorize the entire catalogue of facebook ad policies but want to prevent Facebook bans? Schedule a free discovery call here.

Commercial Exploitation of Crises and Controversial Events

This was only created because of the 2020 pandemic and mainly aimed at a few companies that sold hand sanitizer or face masks at like a $100 mark up. LogicPro – or a 3rd party seller – marked up their shitty $30 dollar webcams to $200 at one point.

How to avoid Facebook ad policy bans…TLDR: Don’t price gouge. 

Personal Health and Appearance

This is the same thing as Personal Attributes just specific to the weight loss industry.

How to avoid Facebook ad policy bans: Don’t use any of the banned words Facebook doesn’t allow for weight loss and Personal Attributes

Facebook Ad Policy Content-specific restrictions

Facebook ad policy bans

If you’re running ads for an industry Facebook Ad Policy Content-specific restrictions would apply. Examples would include Alcohol, Adult Products or Services, Dating, Crypto, Prescription Drugs, or CBD.

Are you aware of the war against selling CBD in any funnel? It’s pretty rough out there. Don’t attempt to sell it on Facebook. Even some email marketing services ban you if you try to do email marketing for CBD.

There are so many different rabbit holes we could go down for selling alcohol, or dating or any kind of medical service or cosmetic surgery. These are a bit higher risk. I’ll give you some general tips but I don’t want to make this article super long. So, I’ll just give you some highlights.

How to avoid Facebook ad policy bans: Age-gate your Facebook Business Page in the settings if you are selling alcohol, to make sure minors can’t even see your Page. For dating services you have to be approved by submitting an application first.

Facebook Ad Policy Intellectual property infringement

Many ad agencies feel they can use major brand name’s logos, names, images and more on their Facebook ad. But unless you have an affiliate deal with said major brand, don’t do this.

How to avoid Facebook ad policy bans: Check your ad creative for major brand logos you may not realize are in the picture and remove them.

Social issue, electoral or political advertising

With the backlash of Cambridge Analytica‘s data scandal with Facebook, Meta is super focused on avoiding any future lawsuits. As a result, the scrutiny is on steroids when it comes to social issue ads in politics.

I usually don’t work with folks in these fields because it’s not a Facebook ad policy issue in as much as it is following election laws and local politics. The biggest risk for most advertisers, if you’re not running political ads, is getting mistaken for a social issue ad.

How to avoid Facebook ad policy bans: Look extra close at your call to action copy and make sure you don’t sound like you’re organizing a protest or a political event if you are not running social issue ads.

Facebook Ad Policy: Things You Should Know

facebook ad policies

Let me help you understand that right now, like over 90% of all decisions made for appeals and flags on Facebook are done with automations. So, feeling like it’s a personal attack when Facebook shuts you down is…incorrect.

Facebook is so automated the automations are automating the automations. Ultimately, it’s about understanding how these bots flag copy, creatives, websites and working preventatively rather than trying to recover a disabled ad account.

Another pro tip is to keep track of Facebook in the news and new ad policies that come out to stay abreast of new changes. Meta has been known to retroactively punish advertisers who have ads running that used to be compliant but aren’t with the new rules.

Facebook Ad Policies Learn More

why are you reading this?


The way I approach facebook ad policies is to look through a specific lens. You know how they have these criminal psychologists who study the brains of psychotic people to try to think like them and predict their crimes to hopefully stop them?


That’s basically the same thing as predicting how Facebook’s automations target specific ad policy violations. Everything can be represented and understood through numbers. And if you graph these numbers, patterns emerge.

Machines like people have habits and routines developed through machine learning and most ad agencies don’t grasp how this is represented in the patterns of Facebook’s automations.

If you study this you can start to get an inkling of why certain words, phrases or even perspectives are flagged more than others.

But there’s an easier way to handle this – focus on conversions but outsource your policy checks to an expert in facebook ad policies.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

Circumventing Systems – A Complete Guide

 

Circumventing Systems

Looking to solve the Facebook ban hammer flagging you for Circumventing Systems?

You may be surprised to learn that Circumventing Systems is a relatively new flag. I remember when it came out I was working in advertising at Facebook (now called Meta). It appeared only after 2019.

This flag was mainly intended to stop the clickbait farms from creating dummy accounts BUT unfortunately regular advertisers like yourself often get hit with it too.

My last blog provided you with a Facebook ad account restricted guide, and today, you’ll get answers Facebook isn’t giving on how to solve a Circumventing Systems flag.

Why listen to me? Well, I worked at Facebook in ads for a few years, before promoted to back end tech. After that, I was advanced to a Project Manager position for the creator monetization program (Stars on Reels etc).

So, suffice to say:

Circumventing Systems

Those other blogs you read are just guessing at the right answer.

My goal is to give advertisers a better roadmap than Facebook | Meta does, as FB will hang you out to dry with shutdowns but no explanations. I like to help folks, so I’ll help you today with Circumventing Systems.

(Also don’t miss out on the Facebook Ad Policies Checklist)

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Circumventing Systems Guide 2.0

Circumventing Systems: Malicious Software

Circumventing SystemsFacebook wants you to create ads across the Facebook platform that encourage connections, increased engagement, that are also relevant, safe for users and from authentic accounts.

They don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent Facebook’s ad review process. This also applies to app download ads.

Seems like it’s pretty obvious but don’t try to run ads for apps that are really a computer virus. Or any kind of malware.

Now, there has been a known glitch where advertisers running app install ads get flagged for “discriminating practices” but usually, you can chat in to Facebook Ad Support and get your ads live again for this particular glitch.

(Also, a good roadmap is: What to Do After Violating Facebook’s Ad Policies)

Circumventing Systems: Compromised sites

Have you noticed that people are getting hacked left and right? I think a lot of 3rd world countries whose economy is already even worse than most place, have decided to use hacking like a 9-5 job. Malaysia, Bangladesh, Philippines and more are the source.

I mention this because if your site has been hacked but you don’t know this Facebook will flag you for Circumventing Systems – and assume you are guilty too.

If your website has been hacked, the hacker may be using a credit card skimmer, installing malware on end user devices, launching pop-up ads, redirecting users to other websites, and doing things with user data without the end user’s consent.

People who have been hacked, for some dumbass reason, think Facebook will solve this for them – even though Facebook didn’t hack them and is not a cybersecurity company. At the same time…

Facebook’s Help Center is a joke with outdated articles, bad info and wrong answers.

If you have been hacked don’t ask Facebook for help – you need to remove the malware from your computer, and from your root files in your website database – so hire a cybersecurity company for that.

Circumventing Systems: Unwanted software

Circumventing Systems

If Facebook deems your ad as deceptive, promising a value proposition that it does not meet then you may get hit with the Circumventing Systems flag.

Some of my clients who got hit with this before working with me were casinos. The reason is because casinos often deal with real money, their ads can come across as MLM-y.

Well, if the ad copy isn’t properly vetted for ad policy compliance beforehand that is.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns? Click here, to schedule a discovery call.

Circumventing Systems: Unfair advantage

The unfair advantage piece mainly refers to when you artificially try to inflate your engagement numbers by getting people to organically try to like and share content.

Affiliates marketers often do shit like this, and sure, it can be effective if you don’t get caught and it doesn’t look too fake. But when you have folks with fake-looking Facebook profiles without a picture, you might as well be a clickbait farm as well. So, don’t do this stuff to avoid the Circumventing Systems flag.

You’re thinking, “How hard can it be to follow Facebook ad policies??”

Well, it can be harder than it sounds because a machine is the one deciding if your ad copy is compliant or banned. (Check out my article Facebook ad account disabled next steps).

Circumventing Systems: Evasive ad content

Circumventing Systems

If your Facebook ads are deliberately trying to skirt the facebook ad policies and are obvious about it you’ll get hit with the Circumventing Systems flag.

Examples of this could include:

‣ Misspelling prohibited words or phrases to avoid ad disapproval
‣ Manipulating trademark terms in the ad text, domain, subdomain, or logo
‣ Misspelling a trademark names (Nike –> Niky) to avoid restrictions on the use of that trademark

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Circumventing systems

What everyone (for the most part) knows about Circumventing Systems is that it’s a flag you get if you’re trying to get around Facebook’s policies. For example, creating a new ad account to run the same ads that already got shut down (stupid).

(You should be auditing your ads for policy strikes actively, learning from this, and not making new ads with the same fucking flags duh).

BUT Facebook doesn’t play fair either. Because, if the machines flagged you for innocent copy that perhaps has an idiom taken literally (“We’ll KILL competitors with this ad program!”) and you try to start again with a new Business Manager, if you aren’t doing this correctly, FB will flag you with Circumventing Systems.

Here’s what most people don’t know about Circumventing Systems: it’s a header flag. The automations often use this flag when they know something is wrong with your ads but either:

○ Aren’t sure what it is
○ Have additional flags they’re adding up
○ Flag you for a micro flag not a shut down flag

What this means for you:

The flag you’re told is Circumventing Systems but the real flag that got you shut down is entirely different. This makes is extremely difficult to pinpoint why you were really flagged.

Just know that even if you got the Circumventing Systems flag – it doesn’t mean that was the straw that broke the camel’s back.

Did you already get your Facebook ad account disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Spam Policies for Facebook Search

Circumventing Systems

Let’s face it: the most clickbait sounding ad copy always sells the best. “Lose 50 pounds in 7 days” will get tons of clicks. BUT it will also get you shut down on Facebook.

The reason is that Facebook wants the ads to sound realistic. Meta does not like MLMs or a spam farm ads with ad copy like:

“1 Weird Trick to Reduce Belly Fat.”

Where this relates to Circumventing Systems is that because this is often used as a blanket header flag, you may get hit with it just for sounding spammy. NOT because you created new ad accounts to get around a shut down.

So, you want to find that sweet spot between high converting crazy promise ad copy and super compliant but dull Facebook ad copy. In between those 2 extremes you can get an ad with great CTR and ROI that doesn’t get you shut down.

Why Does a Facebook Ads Account Suspension Happen?

Usually you get banned because the automations have tracked a sequence of actions or behavior over a period of time and determined that you are a bad actor.

This can be either having too many ads rejected in a short amount of time or can be because you triggered a larger ban. Sometimes 1 or 2 banned words alone can get you completely shut down.

That’s why it’s important to keep track of your ad account health and ratio of approved vs disapproved ads.

And it’s vital to have a clear understanding of why you were shut down for each time you had an ad rejected or an ad account disabled – so you can prevent the same thing from happening again. 

What Happens When You Have a Facebook Ads Account Suspension?

This really depends on your particular ad account history and the type of business that you run. Are you selling real estate or trying to do ads for crypto? Then you have a MUCH slimmer margin of error you’re allowed.

For most people, it is like a tracking system that awards negative points over a period of time. Just like when you get into a car accident your insurance rates go up.

The difference is there is 0 transparency with Facebook for why you have been shut down or how close you are to getting shut down from policy strikes you may not even know you are accumulating.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Or wanna skip the bullshit and just find out how close your ad account is to a shut down and prevent it? Schedule a Facebook discovery call with me now.

Circumventing Systems: 4 Types of Policy Violations

Next up, I’ll go over the 4 most common Facebook ad policy violations that trigger the Circumventing Systems flag.

1. Cloaking

Next Cloaking is when an advertiser sends Facebook ads to one landing page that is compliant but then it directs to a landing page that isn’t.

Facebook hates this (and hates affiliate marketers because they are often the ones doing that). It is enough to get you straight up banned at the profile level.

Quick recap on Cloaking and what’s not allowed:

⦿ Redirection to non-compliant content
⦿ Using dynamic DNS to switch page or ad content
⦿ Manipulating site content
⦿ Using click trackers to redirect users to malicious sites
⦿ Disguising your lander in any way

2. Manipulating ad text

If you’re running Google PPC ads, text manipulation is whenever someone uses text from multiple languages or Unicode blocks in an effort to bypass the automated system checks run by Google.

But it also includes misspelling brand names, or celebrity names to get clicks by fooling Facebook users into thinking they are clicking on one company, brand, or celeb when it’s really your company.

NOTE: This includes misspelling curse words

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

3. Using Redirects and Frames

Want a complete ban level flag instantly? Try to direct Facebook users to a new URL after they clicked on the original URL. While it’s similar to cloaking, redirects mean something different:

You have a main domain and an addon domain. If you’re redirecting from a main domain to an add on domain Facebook’s machines will think you are cloaking a URL and throw that ban hammer down harder than
 Chris Hemsworth as Thor.

Thor's hammer facebook ad policies
I would encourage you to not use ANY redirects as innocent as you think they are.

A good example is advertisers who use a bridge page before a sales page and the sales page is the display URL in the ad, but the bridge page is the actual destination.

Facebook will think you are spammer if they see this redirect, so don’t do it. For more info read How to Fix NonFunctional Landing Pages

4. Repeated policy violations

facebook ad policy

Can you teach an old dog new tricks? I sure hope so. Because marketers who run multiple ads with the same flags – especially after already being told an ad isn’t compliant if it’s rejected – run the risk of Facebook bans.

Consulting programs and courses that teach you how to start a business and run FB ads sometimes tell you to run like 100 ads at once when just starting because they know FB automations may miss a few that violate their ad policies.

But if you do this, Facebook will hit you with the Circumventing Systems flag. So, don’t be a fuck up like that. Learn the dang policies and don’t repeat past mistakes.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here

How to Troubleshoot Circumventing Systems

disabled facebook ad account

Ah yes, what you’ve all been waiting for. How to f$^&ng fix the Circumventing Systems flag! Here is my best advice:

• Check to see how many ads you have had rejected in the past 60 days versus approved
• Make sure your website is safe from malware, run scans, hire a cybersecurity company
• Audit your marketing funnel for ad policy violations and find the exact reason you got flagged
• If you’re running app install ads make sure you aren’t using real money
• Look for ad copy that sounds like an MLM
• Make sure your ad copy sounds realistic to Facebook
• Don’t use evasive ad copy – ensure your spelling is correct
• Put a magnifying glass to your marketing and make it not sound spammy
• Take out all redirects from websites connected to your Facebook ads

Did you know your ads have to follow a 1000 more rules than you are actually told about?

Don’t miss out on an opportunity to never have to get flagged again by getting access to someone who has experience working at Facebook.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Mari Smith Facebook Ad Consultant

7 Top Business Books 2023

 

7 Top Business Books 2023

Top business books 2023


Looking for the 7 top business books in 2023?

Today we'll dive into the top business books of 2023, hand picked for you.

During the ups and downs of the economy, advertising, and business sometimes we need to be inspired by those who came before us and achieved incredible goals.

DISCLAIMER: I OWN AND HAVE READ ALL OF THESE BOOKS. NO FLUFF!!!!

Let's get started reviewing the top business books of 2023

1. How to Win Friends and Influence People  


7 top books 2023

Dale Carnegie's amazing book How To Win Friends & Influence People
shows you how to build sustainable social networks that will sky rocket your business.

This is a book you will read again and again over the years because of all the gold it holds. Its on the top of many best business book lists.

"Thank your opponents sincerely for their interest."

Here, Carnegie talks about how you can't ever win an argument because let's say you do win, and score points in the debate - if the other person resents you for winning the argument and wants nothing to do with you...

...did you really win?

He goes on to say that we should find common ground with our opponents.

If we're both arguing about the same topic, it means we already share something in common: passion for this subject matter.

Quoting everyone from Benjamin Franklin, to Andrew Carnegie to Galileo 300 years ago, this book is probably the best guide to life and business you can ever buy.

That is - if you practice what he preaches and have follow through.

You could be given the cure for cancer but if you never use it what good does it do? With any business development strategy or self-improvement book, you need to apply what you learn to your life for it to truly be powerful.

I have seen some amazing things happen when I practice the principles Dale Carnegie has shared in How to Win Friends and Influence People. I'll end with this quote from the book:

"Begin in a friendly way. Scolding won't win people to your way of thinking. No one can be forced to changed their minds. But they can be led to if you are ever so gentle and friendly. A drop of honey brings more bees than a gallon of gall. So with men, if you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart."

Check out How to Win Friends & Influence People 

Here because you're having issues with Facebook ad policies? Read
What to Do After Violating Facebook’s Ad Policies

2. Atomic Habits 

7 top business books 2023
James Clear in Atomic Habits gives you the blueprint for how to create healthy habits that will optimize your performance in life, business and fitness.

Habits are how we live our life already right? But how many of us have gameified our habits for success? Or even tried to optimize habit building?

One thing I loved about this book was how short clear and concise the sentences were. No fluff - just actionable content.

James Clear talks about how if you commit to a daily habit, having a physical action correspond to successfully completing it will encourage you to continue.

This could be as simple as crossing a day off the calendar or dropping a marble into an empty glass jar - but it works really well to make that brain-body connection. We get something out of a physical action that symbolizes completing a task on our to-do list.

Another cool tip James Clear gives is called Habit Stacking.

This is where instead of committing to doing a triathlon you commit to a simple easy habit like just putting on your running shoes every day at a certain time.

Then, once that habit is completed a few times, stack the next habit of running for a couple of minutes.

After you complete this habit, stack the next habit onto the previous habit for running for 5 minutes.

Breaking up a larger goal into smaller bite sized pieces makes it easier to achieve.

I definitely recommend this book as it's super easy to read and comes with worksheets online and easy to follow tips. Read it today!

For tips on running FB ads as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

3. The Dhandho Investor 

7 top business books 2023

The Dhandho Investor
is a great investing book - ever notice how motel owners all have the last name Patel? (More on this later).

One night I'd organized a board game event at a local pub called Easy Tiger when I found out about The Dhandho Investor. I met a money manager named Eric Schleien at the event who I became friends with, who was new to Austin, Texas.

We got to talking about stocks and investing which he is a lot more well versed than me on. Facebook ad policy and book writing are my zone of genius (check out my sci-fi novel Zero Point Horizon), but investing is his specialty.

I asked him for tips on getting into the stock market which, even as up and down as the NYSE may be, is still more stable than crypto. He told me to check out The Dhandho Investor.

7 top business books 2023
The Dhandho Investor lays out the powerful framework of value investing. Written with the intelligent individual investor in mind, this comprehensive guide distills the Dhandho capital allocation framework of the business savvy Patels from India and presents how they can be applied successfully to the stock market.

The Dhandho method expands on the groundbreaking principles of value investing expounded by Benjamin Graham, Warren Buffett, and Charlie Munger.

Why Patels Own All the Motels

The author, born in India, set the framework by explaining how the extended Patel family, immigrants originally from the state of Gujarat in India, came to dominate the American motel industry.

The key, he said, was a business philosophy called Dhandho, which means “endeavors that create wealth”; the word is pronounced dhun-doe. More specifically, it referred to the low-risk, high-return approach of the Patel family.

The first Patel family to come to the United States, via Uganda, arrived in 1972. As refugees from Uganda, the family had few language skills and practically no savings. They arrived at a particularly bad time as Americans were trying to deal with a serious economic downturn, one made worse by the Arab oil embargo.

The motel sector may have been suffering more than most since it is directly affected by the availability of disposable income and travel. Both had taken a beating in the early 1970s, and many motels were selling at distressed prices, in some cases by banks that had foreclosed on them.

Papa Patel, who may be an archetype, thought they might have to settle for two minimum-wage jobs (one for Patel and one for his wife), which was hardly enough to raise a family with 3 teenagers.

Fortunately, he discovered a 20-room motel for sale at a very low price and considered the possibilities. First, he thought the bank or seller would be motivated to sell and probably finance between 80% and 90% of the purchase price.

The family would live at the motel, thus eliminating any rent expenses. Since they will live and work in the same place, they would not need a pricey car.

And, the family, including the three teens, can do all the cleaning, maintenance and management. It looked like a no-lose situation, so with a few thousand dollars of their own cash and a few loans from relatives and friends, the family bought the motel.
7 top business books 2023

Because they had no paid staff and kept expenses to a minimum, they became the lowest-priced motel in the area. That allowed them to offer the lowest prices while remaining as profitable as other motels.

In turn, they enjoyed a higher occupancy rate and made above-average profits. So with rates of $12 or $13 per night, and occupancy of 60% or less, they brought in annual revenue of about $50,000.

From that $50,000 came interest expenses of about $5,000, principle payments of $5,000 and a further $5,000 to $10,000 in operating expenses and taxes (amounts of taxes are not discussed).

According to the author, “The annual return on that $5,000 of invested capital is a stunning 400 percent ($20,000 in annual returns from the investment—$15,000 in cash flow and $5,000 in principal repayment).”

If, on the other hand, the motel had failed, the loss from their personal guarantee would have been less than $5,000, which would have been unfortunate but not life-changing. As Pabrai put it, “If a Patel cannot make the motel run profitably, no one can.” So the lender would have to be very hard-pressed to foreclose.

2nd scenario: For several years after they buy the motel, the economy is in bad shape, so the lender works with the Patels to renegotiate the terms of the loan. For 5 years, the family earns nothing on their investment, but in the second 5 years, the economy recovers and they sell the motel for $50,000. Ultimately, this works out an average annual return of more than 40% over the 10 years.

3rd scenario: The economy does not recover after year five and goes on for another five years with the family unable to make payments. They are foreclosed and lose their investment. This represents a negative return of 100% (but they will have lived rent-free, if nothing else).

The author looked at the likelihood of the 3 scenarios and assumes there is an 80% chance the first, and best case, occurs. He also attributes a 10% likelihood to the second (mean) case and a 10% probability that the third and worst-case scenario unfolds.

Based on the scenarios, Patel estimated there was a 10% chance of losing everything, a 90% chance of winding up with more than $100,000 after 10 years and an 80% chance of winding up with more than $200,000 after a decade.

The author noted that these numbers do not include an increase in the motel’s value and no room rate increases for 10 years.

7 best business books 2023

He also wrote, “This is not a risk-free bet, but it is a very low-risk, high-return bet. Heads, I win; tails, I don’t lose much!”

As it turned out, the big bet worked out for the Patels, and soon they had a thriving business and lots of cash flow, allowing them to buy a house of their own and an even bigger motel. Even then, they stuck with the basic business model of ultra-low costs, charging lower rates than competitors and bringing in lots of cash.

Soon, they could afford to buy more motels, which they handed over to other Patel families to run. As the author noted, a snowball effect was developing and by 2007, the Patels owned half of all the motels in America.

Interesting stuff right?

Think about picking up the The Dhandho Investor - the investing strategy here will give you plenty of thought experiments that may boost your business.

Were you using AI for FB ad copy and got your ad account disabled? Read How to Recover Facebook Ad Accounts now! My client Dr. Emi was featured on the Today Show on NBC. I helped her when she was shut down (VIP Access).

4. Think Like A Rocket Scientist

Simple Strategies You Can Use to Make Giant Leaps in Work and Life

7 top business books 2023


Think Like A Rocket Scientist is behind the scenes wisdom from an actual rocket scientist.

The author, Ozan Varol has got a pretty interesting backstory: During his time at Cornell, he served as a member of the operations team for NASA's 2003 Mars Exploration Rover project; which sent two rovers to examine the Martian surface.

His book, How to Think Like A Rocket Scientist breaks down how Elon Musk built SpaceX with 1st Principle Thinking - even to the point of buying rocket parts off eBay!!!

I gave this book to my son and he's actually reading it (miracles of miracles). I love Varol's way of challenging the status quo to remove stagnation from business:

"Process by definition is backwards looking. It was developed in response to yesterday's troubles. If we treat it like a sacred pact - if we don't question it - process can impede forward movement over time, our organizational arteries get clogged with outdated procedures."

"Do we own the process or does the process own us?"

I've worked at many Fortune 500 companies - and later many were my clients in my own Facebook ad policy consulting business. So, I'm familiar with the corporate world. I see the same mistakes being made for the past 100 years because of an attachment to outdated thinking.

Ozan Varol has a way of making you examine your perspective that leads only to improving your process. I'll leave you with another favorite segment of How to Think Like A Rocket Scientist:

"It's one thing to say, 'let's think outside the box', it's another to actually step outside the box and examine your company or product from the viewpoint of a competitor seeking to destroy it."

"...Why might my boss pass me up for a promotion? Why is this prospective employer justified in hiring me?"

"Why are customers making the right decision by buying from our competitors?"

"Ask yourself, "Why are they making that choice?"

"It isn't because they are stupid. It isn't because they're wrong and you're right. It's because they see something that you're missing. It's because they believe something that you don't believe. And you can't change that worldview or belief by calling plays from the same old playbook."

#micdrop

Whew! I loved reading this book and it is on my top picks for a reason. If you look at how you're framing things, sometimes that alone can help you level up.

Check out Think Like A Rocket Scientist today.

(Looking to side step a FB shutdown? Peep Top Reasons Why Facebook Disables Ad Accounts).

Let's take a look at more crazy ideas, so good they are practically looney.

5. Loonshots
How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

7 best business books 2023
Loonshots by Safi Bahcall is a unique read that teaches you how to the concept of Phase Separation when it comes to the idea guys and product manufacturers for the perfect balance for product development and distribution.

I'd heard about it from a book club I used to be part of and was surprised at the knowledge it dropped.

This book reveals a new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice.

Mountains of print have been written about cultureLoonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.

Having worked at Apple during iPod launches back in the day, I appreciated his breakdown of P-type technologies that were once widely dismissed before becoming household names like:

• The Telephone
• Apple Computer
• Digital Photography

And S-type products - a surprising breakthru in strategy that creates a new way of doing business or a new application of an existing product such as:

• AppleStore iTunes
• Frequent Flier Miles
• Google Search Rank Results

Bahcall writes about having a Systems Mindset that analyzes not just why a move was bad but how you should change the decision process behind the movie.

And what the context of that decision was to your situation, background, obstacles and what that means for how you should change your decision-making process and action or preparation routine.

He contrasts this with an Outcome Mindset which reviews why something failed.

7 best business books 2023
The author goes on to say:

"Teams with Mindset 1 of an Outcome Mindset analyze why a project or strategy failed:

• The storyline was too predictable (Hollywood Movies)
• The product didn't stand out from the competition
• Those teams commit to working harder on storyline or unique product features

"Find out why something failed, rather than get defensive about it."

Wow. I wish some family members I have would take that attitude lol. Wouldn't it be great for America, as a nation, if we all got curious instead of defensive, when faced with failure?

When a book is recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Daniel Pink, Adam Grant, Susan Cain, and Tim Ferriss - you might wanna read Loonshots today.

6. Think and Grow Rich 

7 top business books 2023

Think and Grow Rich
- I don't remember how I found out about this book, but it changed my life.

I was working dead-end jobs and didn't have a specific plan for how to get ahead in life. Through this book I learned to define what my vision of success was for my life, create vision boards, mantras, and a specific image of what my ideal life looked like.

Using the techniques Napolean Hill teaches, I got a new higher paying job, a convertible, a trip to Hawaii with my son, and eventually started my own business and became free of the dreaded 9-5 life.

It's the original mind-over-matter guide that truly brings manifesting destiny, money, wealth and happiness to you. And in a way that many later books tried to copy. But this is the OG manifestation manual.

And you don't have to be like super into the "woo-woo" to benefit from the practical visualization techniques and mind frames given here.
We can talk Freud, Jung or whoever you trust in psychology - our subconscious does create the life we live.

Good and bad.

When you embed an idea or purpose into your subconscious, it's proven that your mind will work to achieve it. I've used this book to do just that and increase my income level by 2 classes.

One of the techniques Hill teaches here that I haven't used - yet is creating the counsel in your mind of greats that came before you. Hill says that you need to create a room in your mind with a long table that your thought leaders sit at.

Whether that's John D Rockefeller, Steve Jobs, or Andrew Carnegie - the idea is that you hold imaginary counsel meetings where these avatars of great business minds give you advice. It sounds like a fascinating concept as far as thought exercises go.

Pick up your copy of Think and Grow Rich right here


Millennials and Gen Zers are migrating to influencer marketing because that feels more real. Folks are also sick of Facebook bans - learn how to avoid them

7 Habits of Highly Effective People

7 top business books 2023

I think 7 Habits of Highly Effective People was one of the 1st self-improvement books I read as a teenager. I didn't understand it then, but on later re-reads I learned things you'd never guess were inside this powerful little book.

Here are his 7 habits of highly effective people:

Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

Now, let me make a disclaimer here: Stephen Covey's company itself often ran seminars that many felt gave off an MLM vibe. Also, the book is very verbose, so it does have some fluff to cut through. BUT it's worth scanning for the sections on being proactive, putting things first, building good character and integrity.

One of my key takeaways Covey's description of the Personality Ethic versus the Character Ethic.

Covey wrote that some people imitate the qualities of being a good person - just like a politician has his talking points for PR but then does the opposite when elected.

You talk to them and they are all about perfecting their public image, attitude and personality but you still get weird vibes from them. Ever met someone like that? The whole car salesman vibe?

I worked with a guy named Kurt at Facebook and he appeared to have all the surface level socialization skills but on a gut level you could tell he was wrong inside without integrity. It wasn't just me - other coworkers of his saw through the fake polite manners. He had a low character.

It was one of those strange moments when you read something and see it in real life like..damn..this person prioritized the personality ethic over actually being a decent person, lacking the character ethic.

Covey says m
any people seek quick solutions to their problems by looking for shortcuts and techniques from successful individuals or organizations.

However, shortcuts often fail to address the root cause of the problem - not developing a good character.

Instead, as Covey emphasizes, the problem lies in how we perceive ourselves and the world.

To bring about genuine and lasting change, we need to undergo a paradigm shift, which means changing our fundamental beliefs, assumptions, and values rather than merely modifying our attitudes and behaviors on the surface level.

That's where the 7 habits of highly effective people come in.

Similar to How To Win Friends & Influence People - if you are taking a shallow approach, you'll think you can manipulate people better when in reality the core message of the book is that you'll get along better with people if you learn to develop a genuine interest in people and develop your empathy.

7 Habits of Highly Effective People has a similar message about developing a true sense of integrity.

If we all seek first to understand the other person before seeking to be understood ourselves, this world would be a better place with a lot more compassion.

I guess, because I feel like I'm a genuine person and always being up front with folks, Covey's core message resonates with me.

You can skip a lot of the long-winded explanations he writes and benefit from being more proactive, thinking about your end goal in mind and truly listen to people.

I've passed along these lessons to my son, when it comes to having integrity and building good character - letting actions speak louder than words.

Check out 7 Habits of Highly Effective People

7 Top Business Books 2023 Conclusion

I hope you've found this list of 7 Top Business Books in 2023 helpful and have 1 or 2 on your to-read list.

I've read all of these books on this list and they've significantly changed my life. The key in reading business development books isn't to just have talking points or to sound smart.

It's about getting a better perspectives how to up your game, to optimize your process and evolve the way you think about solving problems. And scaling.

One of the best things you can do is connect the dots and have a breakthrough, in your personal life or professional. You can do this Being John Malkovich style - and get in the head of prosperous business leaders. See how they thought. And learn from it.

Before I read
How to Win Friends and Influence People I didn't have a road map to build successful social circles of influence and power. Also, I wasn't a very good listener. Reading that book helped me show up better for my friends and family.

Atomic Habits gave me a great blueprint for how to keep promises I made to myself better. I'm still working on cultivating healthier habits for fitness using James Clear's methods.

The Dhandho Investor gave me the first real look at a stock market investing strategy that is sustainable.

Think Like A Rocket Scientist and 7 Habits of Highly Effective People both gave me a new way to think my way around industry roadblocks, and allowed me to open up with a few clients. The integrity I run my business with - while still flawed and a work in progress - has attracted some of the most amazing repeat clients and financial success to me.

After reading
Loonshots I began examining almost misses, and failures in a new light: looking for the data in what had worked, and growing immensely in my tactics and strategic thinking.

Think and Grow Rich was a game changer. I had been laid off and was working a shitty ass job that was ripping off old people charging them for free prescriptions of life saving medicine. I didn't realize that was what the company was doing at the time, but I hated it nonetheless.

Every lunch break, I'd work on writing out the future life I wanted to live, according to Napolean Hill's instructions. I imagined getting a call with a job offer paying more and keeping my promise to my son, that I'd take him to Hawaii someday - where he's always wanted to go.

Fast forward a few weeks later - I'd found out the scam the company I worked for was doing. I walked up to my manager, handed my badge and quit - no safety net. But my integrity wouldn't let me work there anymore.

And the universe responded: Almost instantly I got the phone call and was offered a job paying $5 more an hour than my last upper tier role. 6 months later, I took my son to Hawaii and made his dreams come true. This is us at a cliff on the coast of the Big Island, in Hawaii before driving to Mauna Kea:

Trevor W. Goodchild
So, I'm not bullshitting here when I recommend these books.

I've got the money, success, and upward social mobility to prove they are effective. But, that's only because when I read something impactful, I follow through and put it to practice in real life.

What book did you read that had an impact on you? Anything you feel like you need to revisit to practice what you've read in your own life?

What do you think of the Top 7 business books in 2023? Any I missed? Did you read any on the list, and if so, what are your thoughts?
Do you run Facebook ads and have been shut down without explanation? What if you had a guarantee that your ads were compliant before they went live on Facebook? 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Apple inks multi-billion-dollar deal with Broadcom for US-made chips

 

Apple inks multi-billion-dollar deal with Broadcom for U.S.-made chips

apple store nyc


(Reuters) -Apple Inc on Tuesday said it has entered a multi-billion-dollar deal with chipmaker Broadcom Inc to use chips made in the United States.

Under the multi-year deal, Broadcom will develop 5G radio frequency components with Apple that will be designed and built in several U.S. facilities, including Fort Collins, Colorado, where Broadcom has a major factory, Apple said.

(Looking for help with Facebook ad policies? Read my last blog here)

apple computer

Broadcom Inc. is an American multinational designer, developer, manufacturer, and global supplier of a wide range of semiconductor and infrastructure software products. Broadcom's product offerings serve the data center, networking, software, broadband, wireless, storage, and industrial markets.

Broadcom shares were up 4.3% in premarket trading after the announcement. The chipmaker is already a major supplier of wireless components to Apple.

Apple said it will tap Broadcom for what are known as film bulk acoustic resonator (FBAR) chips. The FBAR chips are part of a radio-frequency system that helps iPhones and other Apple devices connected to mobile data networks.

(Looking to side step a FB shutdown? Peep Top Reasons Why Facebook Disables Ad Accounts)

At the same time, Apple is fighting a big battle over back taxes. EU competition regulators appealed to the bloc's highest court on Tuesday to override a lower tribunal and make Apple (AAPL.O) pay a record 13 billion euros ($14.3 billion) in Irish back taxes.

Basically, The European Commission is saying that Apple paid taxes in Ireland on a US rate, when Apple Computer should have been paying taxes in Ireland at an Irish tax rate.

My question is, when it comes to the new Broadcom deal, was this in response to the economy? Just a budget cutting deal? Or was is a more nationalistic move, in response to increasing hostility from China, who owns such a large share of all the imports America uses from Chinese sweatshops?

apple computer broadcom
For more details on the America-Chinese political battles, click here.

“All of Apple’s products depend on technology engineered and built here in the United States, and we’ll continue to deepen our investments in the U.S. economy because we have an unshakable belief in America’s future," Apple CEO Tim Cook said in a statement.

Apple said it currently supports more than 1,100 jobs in Broadcom’s Fort Collins FBAR filter manufacturing facility.

Has Facebook's machines shut down your ad account or rejected your Facebook ads?
What if you had a guarantee that your ads were compliant before they went live on Facebook? 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

 

 

 

7 Facebook Marketing Tactics

 

facebook marketing tips

Looking for the best Facebook marketing tips?

Facebook continues to be the reigning champ where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for companies to market themselves through interaction with customers and self-promotion.

In this post we will be looking at 7 ways you can use Facebook for marketing.

(Read: Facebook ad account disabled next steps)

1. Facebook Business Page Tips

A Facebook page is a great free marketing tool for businesses. This is your digital storefront. Facebook pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

facebook business page shop now button

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny. Simply connect your humor and story telling to your brand to increase conversions.

Ultimately you should consider what your target audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

Use Facebook Insights to see what resonates most with your audience and reverse engineer successful brand campaigns to level up.

In addition to hilarious videos of cats walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately or what kind of shoe inserts are best to help feet feel better.

A nice mix of humor, educational resources, and posts about your store updates is ideal.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

2. Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Right Hand Column Facebook ads, which appear in the side columns of the Facebook site.

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Facebook Marketing

Applying Facebook engagement ads into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.

Facebook advertising features include:

Each Facebook ad campaign has 3 levels:

1. Campaign

2. Ad Set

3. Ad

The Campaign is just where you name your ad but on the Ad Set level you determine targeting and budget.
On the Ad level you write your ad copy and upload your creative, whether that's a video or a static image or a slideshow.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80.

However, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.

New to facebook advertising? You may want to check out another resource: What to Do After Violating Facebook’s Ad Policies.

Liana Lang, CEO of Power Up Strategy Inc. said, "Please meet Trevor, my 'secret weapon' for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads."

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

3. Hosting Facebook Contests

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments).

Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page. Want to make sure your landing page doesn't get flagged by Facebook? Click here.

Facebook Marketing Contests

There are plenty of paid tools to help you do this, as well as some free ones. Shortstack offers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option.

Many third-party Facebook contest apps offer free versions, but your options with them are limited.

Keep in mind: contests will create a higher volume of clicks but often lower quality as you'll attract people that just want freebies. That won't build a loyal fan base or extend the customer lifetime value.

A good technique to do is to prequalify some of these leads. Or, after acquiring your leads from contest ads run on Facebook, integrate them into your email marketing campaigns and qualify them from there to move further up your funnel's value ladder.

Are you trying to recover an ad account? Don't get ripped off! Read How to Recover Facebook Ad Accounts now

Is your Facebook ad account is disabled and Facebook is offering no guidance on getting ads live again? If that sounds familiar you're like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

This is what he had to say about working with me:

"Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again."

Want to see how I can help you? Schedule a free discovery call here. Or, if you're in a rush, prepay for your consulting call and skip the line. 

4. Facebook Boosted Posts

Facebook Boosted Posts ( that some incorrectly called "promoted posts" despite Facebook itself calling them Boosted Posts here) let you pay a flat rate in order to have boost visibility of individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they?

The answer to this question is Facebook suppresses organic reach - and has since the early to mid 2000s. Even people that like your Facebook Business Page will probably miss most of your posts as Facebook aka Meta deliberately hides these posts.

You gotta pay to play.

If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts.

That’s where Boosted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

And the upside is it increases engagement for your entire posts. You'll often get free Facebook likes, without having to have a separate Facebook likes campaign running. Because people checking out your boosted post will also get curious about your Facebook Business Page.

Boosted Posts are easy to set up – just click the button beneath any of your page posts. But if you want advanced targeting options, you'll want to set it up inside Ads Manager.

While the flat rate simplifies the process, Boosted Posts lack the targeting options offered by other Facebook ads. Be sure to set up a Facebook Custom Engagement Audience first.

Do this so that the traffic to your page is tracked and you can retarget all Facebook users interacting with your ads with future ads now that they are warmed up.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

5. Sponsored Stories

Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.

Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention.

The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers. 

Facebook sponsored stories facebook marketing

While the action performed by a friend liking a page or claiming an offer is automatically posted in a user’s news feed, these posts easily get overlooked.

Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories are only available on mobile devices.

Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. If a friend has just installed Scramble With Friends on Facebook, Sponsored Stories can show users that their friend has just played the Scramble game, with an invite to “challenge them,” “play with them,” or any similar variation.

Facebook claims that Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.

Facebook Sponsored Stories can be created easily through the Facebook ad create flow. Open Graph Sponsored Stories with a customized call to action require advertisers to use a third-party provider.

If you haven't had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

6. Facebook Open Graph

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.

Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.

It all starts with a Facebook login prompt.

Spotify for Facebook Marketing

This is followed immediately by a permission request, which many users click through with little thought. 

Facebook Spotify

Once permission has been obtained, Spotify is able to stream what songs a user is listening to on a friend’s news feed.

Notice that users are given a variety of options – they can like the song their friend is listening to, listen to the song themselves, or star it as a favorite in Spotify.

Open graph actions like these are unique enough to stand out from the cluttered craziness of a user’s news feed.
Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.

Farmville Marketing

Farmville. The best way to lose brain cells!

Open graph actions are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon.

Open graph posts are more meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest and greatest of Facebook marketing tools.

Dealing with a Facebook ban? Read: Your Access Can’t Be Reinstated Facebook Ban

7. Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

While Facebook retargeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate. This is great news for FBX advertisers, since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.

Facebook Exchange Marketing

So how do Facebook Exchange ads perform? The CTR for Facebook Exchange ads is 40% lower than for other web retargeting ads, like those offered by the Google Display Network. Other retargeting ads are also cheaper, with price per unique clicks costing 80% less than Facebook retargeting ads.

Still, in terms of cost-per-impression and cost-per-click, FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed.

If you are returning to my blog because you googled "disabled facebook ad account" you're in the right place. I help advertisers on Facebook stay compliant.

I've worked at Facebook for years and have my own company that helps advertisers stay compliant with Facebook ad policies even if Facebook won't hep you understand why you were banned.

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

The Truth Behind Meta Facebook Layoffs

 

Facebook layoffs

Once, Facebook was one of the most desirable workplaces in the world—even the single best employer in Silicon Valley, as Glassdoor declared back in 2016. At that time, it was easy to see what prospective employees liked:

You got to work at a company used by billions; you got incredible perks, including ample paid leave, free lunches, and in-office barbers and arcades; you probably earned a whopping salary during a boom cycle for your industry.


How things change.

This February 2023, CEO Mark Zuckerberg announced a “Year of Efficiency” for his once perpetually growing company, making clear his intent to snip out “layers of middle management” and “cut projects that aren’t performing or may no longer be crucial.”

The message was that more layoffs were to come in 2023 for the company now called Meta—following the 11,000 employees axed in November, the first mass job losses to ever hit the once insurmountable social media giant.

[Originally published in Slate.com by Nitish Pahwa]

On March 14, the company confirmed there would be 10,000 new position cuts, which entailed “reduc[ing] the size of our recruiting team” as well as “restructurings and layoffs in our tech groups in late April, and then our business groups in late May,” according to a memo from Zuckerberg.

Meta is not alone; there were hundreds of thousands of layoffs across the tech industry last year, while 2023 has brought “rolling layoffs” at companies like Amazon and Wayfair.

There's a "morale crisis" at Meta

facebook layoffs meta layoffs

To hear it from Zuckerberg, the official story is that Meta overstretched during the pandemic, hiring aggressively as the world suddenly found itself trapped inside with lots of extra time.

Now, that boom has passed, and it’s clear user and revenue numbers have been shellacked by durable competitive threats: young users’ attachment to TikTok, lack of interest in its huge metaverse investment, and a new Apple privacy setting for iOS that throttled key targeted-advertising business revenue for Meta.

So the tech monolith has been forced into a strategic retreat for leaner times. (And all this follows a period in which Facebook earned robust revenue while facing down more scandals than a season of Succession, from Cambridge Analytica to the Facebook Papers.)

That’s how it looked from the outside, anyway. What about the inside, especially in the months leading up to the first November layoffs?

“They didn’t have anything for us to do,” former Meta employee Brit Levy told me.

“We were there collecting a paycheck, essentially, which felt like a bummer,” said one former Meta recruiter who wished to remain anonymous.

“None of our higher-ups had real information for us, as they were just as in the dark as we were,” a former contract recruiting coordinator said, also on condition of anonymity.

I recently spoke with three people who worked in recruitment and training at Meta in 2021 and 2022, as hiring slowed to a trickle and the company braced for huge layoffs.

They described internal processes for task delegation and employee management that had been breaking down for months—and layoffs that, in their view, were so cold, sloppy, and draining that the whole thing has since made “a lot of people angry at the company,” they said.

Their stories shine a revealing light on a workplace they once loved—a company that’s
now reducing its famed job perks however it can, whether by lowering bonuses, evaluating workers through a harsher review process, or reducing remote-work flexibility. And, of course, slashing the snacks budget.

In April 2022, Brit Levy, a 35-year-old Latina, landed a spot with Meta’s Sourcer Development Program, a paid, yearlong course that trains tech-interested workers from underrepresented backgrounds to become effective recruiters.

That was the pitch, anyway: Six months into the program, Levy was laid off, despite being told that her employment was secured for a full year.

(Read: Facebook ad account disabled next steps)

How Layoffs Affect Meta

facebook layoffs meta layoffs

Even during that truncated period, the training hardly played out as she’d anticipated. After Levy was assigned to the Sourcer Development Program’s diversity, equity, and inclusion group, she found out that fellow participants “had been told that the roles they were hiring for were paused,” she told me.

So her team, to hear her tell it, did nothing—even though “there was work that needed to be done,” Levy said. “There was internal documentation and policies that had not been updated or touched since 2019.”

Still, her team’s efforts to take on that work were stymied. “Every time we came together as a group to try and propose a project, to try and look at what else we could be working on, someone in higher-up leadership—it would trickle down, these communications—would say,

‘We expect to get you guys going, possibly next week,’ ” Levy said. “They kept just kicking the can down the road.” (Meta did not respond to Slate’s request for comment on this story.)

The road ran out. “In July, we received a message confirming that one of the groups in the program, their last day would be Dec. 15. Then they told the rest of us that we’d be good until April,” Levy said. That reassurance wouldn’t last:

“In September, a bunch of meetings that had been placed on our calendars through February, March, and April of 2023—they all got canceled, and we were told not worry about it.”

The following month, Levy mentioned, the recruiting program that was intended to grant the Sourcer Development participants more hands-on experience was shuttered.

What then?

Former Meta recruiter Maddie Machado Infamous Post

Maddie Machado facebook layoffs

“We were told by our program manager that our positions were safe, don’t worry about layoffs, and ‘enjoy the pause’—basically, enjoy being paid to do nothing,” Levy explained.

“But if you’re looking for something to do, help out with some self-managed projects.”

She’d taken on a self-propelled project highlighting Meta’s biases when it came to recruiting veterans—something she felt passionate about on both a personal level as a military spouse and on a professional level in light of the stressful company culture.

“I knew I was going to be rated against my other peers that 
did have stuff to do, so I wanted to find something.”

Ultimately, Levy and the rest of her program got axed in November 2022. In frustration, she began posting publicly on TikTok about her layoff and the DEI program.

After she garnered more than 800,000 views on a late-January post explaining
why she refused to sign Meta’s severance deal, Levy began to share even more explicit details, including pages from that very severance package—and also publicly feuded with Meta employees like Kristen Castellanos, a recruiting executive who disputed Levy’s characterization of her employment with Meta.

TikTok, Zuckerberg’s nemesis, happens to be the outlet through which other ex-Facebookers have shared their own experiences at Meta, many of which resemble Levy’s accounts.

Former Meta recruiter Maddie Machado infamously described her five-month stint at the company in 2021 as “
getting paid $190k to do nothing.

— Meaning, she wasn’t “expected to hire anybody for the first six months, even the first year,” as Machado explained in a video.

(Machado was fired from Meta long before the layoffs because of other videos she’d shared about the company during her time there; however, she posted the “do nothing” video
on March 17, just after Zuckerberg announced the new layoffs.)

facebook layoffs

Facebook Layoffs - A Meta Recruiter's Experience:

Another ex–Meta recruiter laid off in November told me that when she joined in December 2021, she actually had a pretty steady, reliable workflow—at least, for a bit. “I joined with a class of 100 people and got thrown into recruiting for product managers,” she told me.

But as 2022 progressed, “around June and July, things started slowing down, in that there were fewer positions available.” And nobody seemed to know what was really even happening.

“They weren’t really talking about why we were slowing down,” she added. “Our bosses sent out so many messages on Workplace, like, We understand that this time is confusing, but everything’s fine.”

Everything didn’t really seem fine. For one, product managers recruited by her team were usually put through a two-week “bootcamp” that matched their skills and capabilities to open job listings.

But with the summer 2022 slowdown, some product managers seemed to be going through the whole process for nothing: “We weren’t extending offers to any bootcampers, and offers that had been in process were getting held up.”

Still, going into August, the recruiter felt OK about her work and status at Meta, until everything flipped in October.

“They stopped product management recruitment and moved us to data centers, which made it clear our earlier work was no longer considered important,” she said. “We still had team meetings, which was strange since we weren’t working on product management recruiting anymore.”

What was work like during this time?

“We pivoted to doing projects within the company, basically streamlining efficiencies or looking at different processes. Just busywork, really—none of us were working on projects that were considered mission-critical,” the product management recruiter told me, noting also that the sudden changes depressed morale significantly.

“A lot of people were not as motivated. Cameras stayed off during meetings, which was super uncommon before—and sometimes, a lot of people would not show up to meetings.”

When 2022 November’s layoffs came, they hit her unit especially hard.

“Our team went from 119 people down to 55. So it got cut in half,” the ex-recruiter said.

And even though Meta “basically cut everything off” right then and there in November (“I had to return my laptop and portal quickly”), she was kept around until Jan. 13.

The layoff email stated that “we need to cut access to most internal systems immediately for legal and security reasons.” Those weeks of limbo, she decided, were best spent elsewhere: “We were literally paid, from November, to do nothing. So I took time off and went to my home country for six weeks.”

meta layoffs

SATISFYING INVESTORS? Facebook Layoffs

When March came around, it was recruiters, again, who faced the immediate brunt of the announced layoffs; the former product management recruiter told me that from what she’s heard, her former team has now been whittled down to merely 14 people.

When I reached out to a contract recruiting coordinator for Meta who’d joined in May 2021 and was laid off in March, she responded in a Twitter DM that “recruiting pipelines had it the worst” in November, as 75 percent of her agency’s Meta team was gutted that month.

The worst part of it all, per the contractor’s account, was the uncertainty and trepidation:

“We’d all heard and seen rumors about [the November 2022 layoffs] a week prior through Blind,” the anonymous forum for tech-industry insiders.

She and her colleagues spent the days afterward “mentally preparing” for the day layoffs were made official, which ended up being Nov. 9. Even though she survived that round, the experience was “frightening,” leaving her and many of her remaining co-workers “sleepless and anxious.”

It had hurt especially because “the relationship I had with my coworkers went further than just work. We made genuine friendships.”

Zuckerberg's “Year of Efficiency” Human Impact

After Zuckerberg’s “Year of Efficiency” announcement in February, job-cut rumors once again circulated among Meta employees on Blind, and recruitment teams plunged into a dour mood.

“Morale has definitely been low,” former software engineering recruiter Mary Prescott told Insider this month after getting laid off.

“It’s hard to dedicate yourself, especially to long-term projects, and to be all-in if you’re fearful you could lose your job without much notice.”

For the contract recruiting coordinator I spoke with, the only small mercy was that she and her team had already been “conditioned” for the layoff process, making the official announcement this month “a bit easier to fathom and face.”

On March 14, “I got an email at 3 a.m. PST from my agency notifying me about Meta prioritizing ‘efficiency,’ and my access to my laptop and work phone was immediately shut off,” she told me.

As she found out when meeting her agency about next steps, even more contractors in her field had their positions eliminated, though not all of them.

Even though all three of the ex–Meta workers I spoke with had been excited to join the company at first, they now feel much more sour toward their former employer after witnessing firsthand how it handled layoffs and work-distribution issues.

“I still pinch myself today that I made it to Meta,” the product management recruiter said. “But I think people are losing faith in the company. The fact that we got hired on six months before things started taking a turn, that we were staffing up so much in product management—that really sucks. It’s kind of shitty.”

Levy suspects that the reason some Meta units were given less work throughout 2022 was so that it would be easier for the company to justify those employees’ dismissal.

“Going up to November, some people felt they were for sure going to be laid off eventually because of the constant lack of work,” she noted.

“We’d
just had our reviews in late September and early October, and if you have managers that are purposely influencing that data to make groups of employees look like they are not valuable, that’s a problem.”

Remaining Meta employees, who’ve now seen their company shed one-quarter of their total workforce since the fall, may be losing trust in and patience with their executives, especially Mark Zuckerberg. As Insider reported during the week of the March layoffs, workers asked Zuckerberg in a virtual town hall whether they could “trust leadership decisions after two rounds of layoffs.”

My Experience As A Project Manager at Meta & Facebook Layoffs

Unlike what much of what Nitish Pahwa has written about mainly recruiters feeling the brunt of the layoffs it was a lot more than just that department. You think Meta has 20,000 recruiters they laid off? No. It was product managers, project managers, and more.

Ultimately this was because Mark Zuckerberg had overhired during 2020, and when the world opened up after the pandemic lessened, the public wasn't online as much.

Zuck's failed experiment with the Metaverse bled into the layoffs too - he didn't survey his audience to see if the Metaverse was even anything we wanted. And halfassed the avatar design as a friend of mine who was a manager at Facebook mentioned to me recently.

I saw good people, product managers that worked with me on my projects, who just had a baby with his wife get laid off. It was tough. I hope folks can pull through and find meaningful and well paid work again.

What do you think about all the layoffs from Amazon, Google, Meta and more? 


If you are returning to my blog because you googled "disabled facebook ad account" I help advertisers on Facebook stay compliant. I've worked at Facebook for years and have my own company that helps advertisers stay compliant with Facebook ad policies even if Facebook won't hep you understand why you were banned.


Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

SAFE TECH ACT: You Can’t Diss The Rich Anymore Online

 

Safe tech Act

                                                      Image Source: NY Times

“For too long, Section 230 has given cover to social media companies as they turn a blind eye to the harmful scams, harassment, and violent extremism that run rampant across their platforms,” said Senator Warner.

There is a new threat to free speech. And like many that came before, it is hiding under the cover of protecting other people.

The SAFE TECH act attempts to amend Section 230, and it doesn't just threaten free speech and creators' ability to monetize content. It also opens the doors to a flood of frivolous lawsuits.

I realize this blog today deviates from my latest blogs, that offer tips on solving disabled Facebook ad accounts but, history is being made and we all need to talk about our freedom of speech when it's threatened.

If you are looking for help finding out why Facebook dropped the ban hammer on you...Click here, to schedule a discovery call.

Section 230 Protects More Than Big Tech

Right now, Section 230 protects tech websites—big and small—and their users from civil liability for content created by others. It does not protect against liability for content that a tech entity or user creates, nor does it protect against liability for federal crimes.

Section 230 has two main sections, one which protects against liability for third-party speech allowed (or overlooked) on a website and one which protects against liability for content moderation (that is, blocking certain speech).

The 1st part of Section 230—sometimes referred to as c(1)—says:

"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider."

The 2nd partc(2), or the "Good Samaritan clause"—says:

Internet platforms and users won't be held liable on account of "any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be:

obscene
• lewd
• lascivious
• filthy
• excessively violent

...harassing, or otherwise objectionable, whether or not such material is constitutionally protected."

(Looking for my normal content? Read: Facebook ad account disabled next steps)

The Man Who Created Section 230 Weighs in

Daniel Weitzner, the founding director of the MIT Internet Policy Research Initiative, helped draft Section 230 and get it passed in 1996. Weitzner had this to say:

"Congress had a really clear choice in its mind," he says.

"Was the internet going to be like the broadcast media that were pretty highly regulated?" Or, was it going to be like "...the town square or the printing press?"

Congress, he said, "...chose the town square and the printing press." But, he adds, that approach is now at risk:

"The Supreme court now really is in a moment where it could dramatically limit the diversity of speech that the internet enables."

Right now Meta aka Facebook is already dealing with an AI trade secrets lawsuit recently, and a man named Abrham Meareg in Kenya asked Facebook to take down pics of his dad that had false accusations and death threats. Facebook didn't, and the Meareg's father was murdered outside his home.

In addition to Google fending off charges their algorithm suggested ISIS terrorist videos that resulted in real human harm. So a new law was filed called Justice Against Malicious Algorithms Act of 2021 (aka JAMA).

The cases are Gonzalez v. Google LLC and Twitter, Inc. v. Taamneh.

Clearly there is a lot at stake here. Lives are lost because Facebook and other social media sites are slow to respond when real threats are reported. But at the same time - should these be used as a weapon against everyone's free speech?

Safe TECH act

image source: Action Network

The Rights SAFE TECH Act Takes From You

The SAFE TECH Act (almost ironically titled) would change Section 230 c(1) to not apply when "the provider or user has accepted payment to make the speech available or, in whole or in part, created or funded the creation of the speech."

How would this affect the web? It wouldn't just hurt Facebook and Google - this would create a huge issue for smaller websites like WordPress for blogging.

As well as newsletter and podcast distributors like Substack - all would become vulnerable to unrealistic liability standards as would any social media platform that provides a paid tier level (like Twitter Blue).

Do you use Bluehost or GoDaddy? All sorts of web hosting services would now be targeted —creating huge incentives for providers to cut off web hosting access to any person or group even slightly controversial.

As much as many may hate Donald Trump - and he has done many questionable actions worthy of scrutiny - he was elected because of the silent majority in America, conservatively leaning, felt their free speech was being suppressed by ultra liberal pundits and authority figures.

One act of suppression leads to another. It's a feedback loop.

But back to the SAFE Tech Act changes. These modifications of Section 230 "...would also threaten liability on any service that shares its advertising revenue with creators, for instance as YouTube does."

- said law professor and blogger Eugene Volokh from the Ukraine.

This would create incentives for platforms to cut off or severely limit creator monetization schemes, meaning "Creators would thus be less likely to earn money from their works."

Can you imagine being a well established micro influencer and suddenly Instagram refuses to let you publish content because you said something they don't agree with? And then all the monetization you had in place freezes??

In addition, "The section would threaten liability whenever any providers provide grants to support local journalism or other such projects (something like the Google News Initiative)," Volokh said.

"Providers would thus become less likely to directly or indirectly support journalism and other expression."

You get the feeling the SAFE TECH act isn't so safe eh? Wait, there's more.

Free Speech Under Fire 🔥🔥🔥

Want to get to the root of the danger to free speech with SAFE TECH ACT? Mike Masnick of TechDirt had some choice words. Check this out:

"[The SAFE TECH ACT] takes nearly every single idea that people who want there to be less speech online have had, and dumped it all into one bill," Masnick said.

"Everything about the bill is designed in a way that opens it up to abuse by the rich, powerful and privileged. Everything about the bill allows them to file costly lawsuits (or threaten to do so) and pressure websites to pull down all sorts of criticism."

The SAFE TECH Act also says that Section 230 c(1) protection wouldn't apply (regardless of whether payment or funding was involved).

"...to any request for injunctive relief arising from the failure of a provider of an interactive computer service to remove, restrict access to or availability of, or prevent the dissemination of material that is likely to cause irreparable harm."

Injunctive relief means someone who is suing you not for money but to get you to do something—in online speech cases, it's to get that speech removed.

Keep in mind that this provision isn't about lawsuits stemming from illegal content, just content likely to cause "irreparable harm."

And while "irreparable harm" sounds serious, it simply means harm that couldn't be compensated for with money, including harm to someone's reputation.

Like if someone powerful got butthurt about something you've said.

The SAFE TECH Act, "Would not protect users' rights in a way that is substantially better than current law," warned the digital rights advocacy group Electronic Frontier Foundation (EFF) back in 2021.

"And it would, in some cases, harm marginalized users, small companies, and the Internet ecosystem as a whole."

SAFE TECH ACT: You Can't Diss The Rich Anymore Online

safe tech act

Source: EFF

The SAFE TECH ACT bill will carve out a bunch of exceptions to Section 230 protection, including for:

"...any action alleging discrimination on the basis of any protected class, or conduct that has the effect or consequence of discriminating on the basis of any protected class, under any Federal or State law."

As Masnick wrote about a similar provision in the 2021 version of SAFE TECH,

"...While it may sound good to say this can't be used to block civil rights cases, in actual practice a bunch of recent 'civil rights' cases have involved white supremacists, out-and-out misogynists, and other terrible people claiming that their civil rights were violated by being kicked off of platforms. Enabling such lawsuits seems incredibly short sighted."

And in some states, political affiliation is a protected class, meaning Section 230 wouldn't apply to cases where someone claims their content was blocked or restricted because of their politics. Again: floodgates.

And that's still not all.

The SAFE TECH Act would also amend Section 230 to state that it:

"...shall be construed to prevent, impair, or limit any action brought under Federal or State antitrust law,"

"...any civil action for wrongful death," any action brought under international human rights law, or any "action alleging stalking, cyberstalking, harassment, cyberharassment, or intimidation based, in whole or in part, on sex (including sexual orientation and gender identity), race, color, religion, ancestry, national origin, or physical or mental disability."

If you look at that and think, well, tech companies shouldn't be allowed to violate laws with impunity—well, no, and they aren't.

If they create illegal content, they can already be held liable. If they are guilty of federal crimes, they can already be charged just like anyone else.

What the SAFE TECH Act would do is open up internet companies to civil lawsuits from individuals and governments if third parties use their services in the course of causing certain harms.

Even if many lawsuits against tech companies over user speech would not stand up to the First Amendment, the absence of Section 230 protection would make these suits more labor -and resource-intensive to fight—

This is upping the likelihood that platforms may decide to crack down on limiting speech rather than defend themselves in more lawsuits.

TLDR: if this Act passes anyone who is richer than you can sue you into silence if you say ANYTHING they disagree with online.

The SAFE TECH Act is a dangerous bill that would have far-reaching consequences for content creators, activists, people exposing police violence, whistleblowers, citizen journalists, and basically anyone who uses the internet.

Not to mention how it would burden our courts with questionable lawsuits and make life miserable for tech companies large and small.

[Parts of this article sourced from Reason.com]

Over the past 100 years free speech has been instrumental in establishing and protecting civil liberties.

Whether it's women meeting at Seneca Falls and establishing the right to vote, or Bob Dylan in the 60s calling out systemic injustice, oppression to Martin Luther King's speeches fighting for equal rights and against racism...free speech isn't just about talking.

It's about organizing. Creating unity and moving forward to build transformations towards equality. I agree that something must be done so that social media algorithms aren't boosting hatred just to get clicks and engagement.

But taking away everyone'free speech online, cloaked in the SAFE TECH Act as a protection measure?

Is that not just Big Brother telling us we shouldn't have any rights because we don't know any better, being the ignorant plebeians we are?

Haven't we heard this argument before when the Patriot Act was passed to legalize domestic spying and wiretapping American citizens?

Taking away rights is never the answer. I told this to the Texas Board of Education when they tried to take out the history of slavery from Texas textbooks and call it "involuntary relocation" instead.

I asked them, "How is less information going to make our children more informed?"

They didn't have an answer. And the proposal didn't pass. Thank god.

What do you think? Should we trade free speech for censorship? What is a good alternative between Section 230 and the SAFE TECH Act? Comment below and let me know your thoughts. 


If you are returning to my blog because you googled "disabled facebook ad account" I help advertisers on Facebook stay compliant. 


Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Facebook CCPA compliance in California

LDU Under CCPA California Facebook ads

Credit: Terms Feed


If you're running Facebook ads in California you need to know new policies that are going to affect if your ads are running or not.

The California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) began on January 1, 2020, and as a result, many online platforms are making changes to how data is collected from residents of California.

July 1, 2020 was the deadline for businesses to become compliant with the new policy changes before the California Attorney General started enforcing this new law.

Regardless of where your business is located, if you run ads in California, you are affected.

Here are the cliff notes version of the CCPA:

  • Any business who collects a consumer data & personal information is required to disclose the categories and purposes of the personal info collected. Also a business can't collect added categories of personal information outside of what was disclosed.
  • The customers / consumers / the public can opt-out of their data being sold to third parties.
  • Consumers have the right to request companies to delete any personal info about the consumer that the company collected (with some exceptions).

Note: This applies to all businesses with revenue over $25 million, those that have information from over 50,000 users, and/or businesses who earn more than half their revenue from selling this user data.

How CCPA Affects Facebook Advertisers 

Remember the Cambridge Analytica scandal? In 2019 Facebook settled with the FTC for $5 billion due to data privacy breaches.

Additionally Facebook 
released a document showing data of 6 million Californians may have been shared, costing Facebook something like $17 billion minimum in fines.

CCPA is like the GDPR update made in Europe in 2018 with one big difference: unlike GDPR where users can “opt-in” to have their data collected, CCPA gives users the option to  “opt-out” of having their data collected (and sold) and places that responsibility on companies and advertisers to decide.

How does Facebook’s Limited Data Use tool ensure CCPA compliance?

Facebook LDU enables advertisers on the platform to specify which users’ data should be subject to CCPA data management regulations. The company has outlined the specific ways user data will be limited in their list of state-specific terms, which includes language indicating advertisers are solely liable for compliance with CCPA. 

The feature requires a simple modification to the existing Facebook PageView pixel so that Facebook can automatically detect whether or not a user is in California. Specifically, developers will need to include a string within the Facebook pixel for ‘dataProcessingOptions’ that will allow your business to specify its degree of CCPA compliance. 

The string will allow for an advertiser to control if it is identifying a user in California or if would prefer for Facebook to handle the auto-identification. Of course, the ambiguity here comes from the fact that CCPA is an “opt-out” focused law, rather than “opt-in” like GDPR. So when should you enable LDU? At all times? Only when a user identifies they don’t want to be tracked? That has been left up to the individual advertisers to decide—and to assume the associated risk. 

Limited Data Use Feature

Starting July 1st Facebook rolled out the Limited Data Use (LDU) policy. This limits the way Facebook user data is stored and processed for all California residents.


Well, now the LDU is now auto-enabled for every Facebook business account and all personal information shared through the following Facebook features:



Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA. Advertisers have until October 20, 2020 to update the Facebook Pixel to be compliant with CCPA. Action is required to extend the transition period. If no action is taken, the LDU will end on August 1, 2020.

LDU Facebook Events in Ads Manager

The LDU is applied to every Facebook event by default. Data collection for these events is limited to California residents and won't be captured and used in products that used all of customer data in the past.

This is the pop up warning in Ads Manager you may see:



If your company doesn’t meet the CCPA requirements or you don’t run Facebook ads to California residents, you can choose to enable full data use to make sure that all Facebook events (flagged or unflagged) will collect the full amount of data collected.

Before taking any action – first determine if your business is even affected by CCPA. If not, you may just disable the LDU setting in Facebook so that your company can continue to collect data from the California residents you run ads to.

Search Engine Land, made this helpful graphic to breakdown the ins and outs:

LDU Under CCPA California Facebook ads

What Actions Should Brands Take?

The first question you need to answer is, “Does CCPA apply to my company?” Determine if your company is required to be compliant with CCPA guidelines. Note, the personal data of 50,000 “consumers, households, or devices” can be considered highly ambiguous, so you’ll want to think about all of the ways you currently store user data. 

Exempt

If your business is not required to be compliant with CCPA, then you will not be subject to the functions enforced by Limited Data Use. Once you have confirmed that this is the case, you can Enable Full Use of Customer Data within Facebook. (By toggling on “Enable Full Use of Consumer Data”, you will be manually overriding the automatic feature put in place by Facebook)

Limited Data Use Image
If you are exempt, or compliant, you can disable Limited Data Use prior to July 31st by “Enabling” this setting within the Facebook UI.

Non-Exempt

If your business is required to comply with CCPA requirements, then we recommend taking the following actions:

  1. Legal Review: Speak with your legal team about your organization’s broader approach to CCPA compliance. This will include things like your Privacy Policy, or “Do Not Sell My Information” form requirements. 
  2. Technical Compliance: In order to give users in California the ability to opt-out of sharing/selling their personal data, we recommend implementing a web compliance tool. Web compliance tools allow you to give users options regarding tracking and data processing. There are many solutions available, but we recommend the following three options: 
    1. CookieBot: https://www.cookiebot.com/en/
    2. OneTrust: https://www.onetrust.com/ 
    3. Clym: https://www.clym.io/ 
  3. Limited Data Use Flag: Review which actions a user may take that would change the way you may share their data with Facebook. Specifically, are they opting-out of tracking? If so, you will either need to block tracking completely, or you will need to apply a “Limited Data Use” flag to the pixel. 
    1. CCPA is an opt-out law: This means that by default a user is opted into sharing their data, so the default state should not be to have an LDU flag unless your legal team believes otherwise
    2. Blocking all tracking: If you allow a user to block all tracking, this should work in the same way as applying a Limited Data Use flag in your pixel. 
    3. It’s not just the pixel: All of the ways you pass data back to Facebook need to be accounted for (which a good web compliance tool will be able to handle for you) – the technical specs for other forms of data passback can be reviewed here.
  4. Enable Full Use of Customer Data within Facebook: Once you are compliant with CCPA guidelines and have decided if & when you want to update your pixel to include the LDU flag, you can Enable Full Use of Customer Data within Facebook. 

Ensure Facebook Pixel is LDU Complaint

For businesses who have a Facebook Pixel deployed via Google Tag Manager and have a dedicated Analytics/Development team member, you'll have to change the Facebook pixel's PageView event. (Hardcoded Facebook pixels can be updated the same way by a web developer.)

Changes to other Facebook pixel events in addition to the pageview event code may be needed but that depends on the amount of risk you want to take.

These modifications to the ‘dataProcessingOptions’ will allow Facebook to determine whether or not the user is a California resident and the degree of CCPA compliance your business has opted for.

Facebook wrote up some documentation on how their pixel should be updated to detail the dataProcessingOptions method before you call fbq(‘init’).

To disabled the Limited Data Use Mode use:

fbq(‘dataProcessingOptions’, []);

fbq(‘init’, ‘{pixel_id}’);

fbq(‘track’, ‘PageView’);

To enable LDU mode using geolocation, use:

fbq(‘dataProcessingOptions’, [‘LDU’], 0, 0);

To enable LDU for users and specify user geography:


fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);

How Facebook Advertisers Feel The Impact of LDU

Retargeting campaigns will probably be the most affected by the LDU.

With LDU automatically enabled across all accounts on July 1, Californians are no longer included in pixel-based retargeting campaigns. If you already have retargeting campaigns set up that run in California these may be affected.

For example, if you're running ads to an audience on the west coast, and 75% of that audience is in California the LDU will take away your ability to see the other 25% of your audience and you can't use their data for retargeting ad campaigns.

Looking forward, there also may be a blow back onto conversion attribution window settings for Facebook users in California as well, and the issue of how this same info will be tabulated in Google Analytics.

Maybe Dean Kamen can invent a solution that protects user privacy but also doesn't stifle businesses who need ads run on Facebook to keep their doors open?

What do you think of the new LDU policy? If you need a Facebook ad policy expert, feel free to schedule a call here.

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

 

 

 

AI Copywriting Facebook AI Update

 

AI Copywriting Meets Meta

"CopyAi AI Copywriting tool. "


Meta is turbo charging their focus on AI just as AI copywriting takes the world by storm now that Chat GPT has become widespread. Facebook has generative AI teams working on b
uilding "delightful experiences" around AI [wtf?].

Zuck announced that Meta is developing AI personas to help people - although given how automated ad policy enforcers wreaking havoc on Facebook ads hasn't gone too well so far.

Meta's new AI will focus on text (like chat in WhatsApp and Messenger), images (eg creative Instagram filters, ad formats) and video.

Generative AI

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. This includes creating deep fakes and more.

This new laser focus on AI is one of Meta's futuristic developments with their Metaverse comprised of:

(∆)  artificial intelligence and machine learning
(∆)  virtual reality and augmented reality
(∆)  the internet of things (iOT)
(∆) bl0ckchain technology
(∆)  edge computing

Zuck is pushing everyone to live in the Metaverse, where you'll be able to perform all your regular day-to-day, real life activities, except everything is in a simulated VR reality and you represent yourself with an avatar.

That ALMOST fits the exact description of The Matrix:

"...a dystopian future in which humanity is unknowingly trapped inside the Matrix, a simulated reality that intelligent machines have created to distract humans while using their bodies as an energy source."

A graphic saying 5 AI copywriting tools to make writing content easier.


How intelligent do we really want machines to get? The over reliance on robotics already stunts emotional intelligence in teens.  Despite all the warnings companies like Google aggressively pursue making an AI with human awareness. 

It really makes you think, are we creating a superior predator to mankind with this focus on inventing a self aware machine? Chat GPT just amalgamates Google search results so it isn't self aware...yet. Despite what a Google engineer named Blake Lemoine thinks.

Have Facebook sentinels attacked the Zion of your ad account? Read
What to Do After Violating Facebook’s Ad Policies).

My client, one of the editors of Rich Dad Poor Dad, found help with me when I guided her through the FB ad policies to get her ads live pronto. Want the same VIP treatment? Click here, to schedule a discovery call.

Performance Marketing and AI Copywriting

A lot of the hoopla around AI copywriting is geared towards creating high-quality content, in just a few seconds, at a fraction of the cost. But if you've used Chat GPT you know it sounds like an instruction manual.

While having an AI writer that generates and optimizes your copy would be nice, marketers still need to humanize their content marketing material. Machines don't understand the human pathos.

Affiliate or performance marketing doesn't have any ROI if you're relying on AI that has no idea why a headline it's trying to duplicate works. The why is the crux for course correcting when your KPIs aren't met.

For tips on running FB ads as a business, read How to Navigate Facebook’s Advertising Policies as a Business.

Just Get Copy That Converts

“We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.” - Mark Zuckerberg

Copywriting AI is the new "it factor" in marketing and business. Large language models created by OpenAI are integrated into a Microsoft Bing chatbot as well as ChatGPT. Google is also working on a chatbot named Bard.

The world is obsessed with AI. I predict this is the new Californian Gold Rush in Silicon Valley - but also that bubble will pop with the realization AI isn't that developed at scale yet.

Read my full predictions for AI this year on Linkedin here, here and here.

On Monday, Snap announced that it would integrate a ChatGPT bot into its Snapchat app. If you're familiar with Facebook, you know they like to reverse engineer successful business models.

Last week, Meta announced its own new large language model called LLaMA.

Were you using AI for FB ad copy and got your ad account disabled? Read How to Recover Facebook Ad Accounts now! My client Dr. Emi was featured on the Today Show on NBC. I helped her when she was shut down (VIP Access).

Should You Use an AI Copywriting Tool?

"Consulting with Neil Patel"


After watching iRobotTotal Recall, The Matrix, the Terminator and more, it feels like people almost want the apocalypse to happen. Where machines rise up and decide mankind needs to be destroyed as a threat to its survival.

Yet engineers still nerd out with a lot of back patting the closer they get to creating the villain in every one of these sci-fi movies that tries to kill us. Is that really smart?  ¯\_(ツ)_/¯

Whether or not you use ai copywriting tools really depends on your bandwidth for humanizing it. And the intent. If you use AI to create a recipe book, that seems fair. Or for content marketing that you adapt, sure.

I tried to use Chat GPT to write part of a chapter in my upcoming sci-fi novel, A Memory of Saturn (the first one in the trilogy is Zero Point Horizon).

But you know what happened?

I had to scrap all of it because the hokey Chat GPT writings were devoid of any imagination, human emotion, or vivid descriptions. If I was writing a children's book, that corny Chat GPT text would work. Everything else - not so much.

(Looking to side step a FB shutdown? Peep Top Reasons Why Facebook Disables Ad Accounts).

Let's cover some of the real risks using AI copywriting.

AI Copywriting Limitations

Are AI chabots watermarking the chatbot text??! Yes. As Tech Crunch describes:

In a lecture at the University of Texas at Austin, computer science professor Scott Aaronson, currently a guest researcher at OpenAI, revealed that OpenAI is developing a tool for “statistically watermarking the outputs of a text [AI system].

Whenever a system — say, ChatGPT — generates text, the tool would embed an “unnoticeable secret signal” indicating where the text came from.

I know almost everyone is jumping up and down, excited about Chat GPT's potential (and other ai chat bots). I've even seen idiots on youtube tell people they can make tons of money getting Chat GPT to narrate dog videos (all bs).

The real question is:

Are you safe using watermarked chatbot AI text? It would suck to have a website taken down because the owner used copyrighted AI generated text.

How does AI Content Generator work?

Neil Patel, one of my all time favorite marketing gurus has some choice words about how AI content generators work for AI copywriting:

"10 Best AI Copywriting Tools for 2023" "First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content."
"Writesonic's AI Copywriting tool. "

What is AI Copywriting?

FAQ

AI copywriting uses artificial intelligence to write copy for your website or content marketing campaigns.

Typically a chatbot is used with a simple query. Many use AI copywriting for generating headlines, YouTube video titles, product descriptions, website text to email newsletters to social media posts.

Is AI Copywriting Worth It?

I'll address this on two fronts:

1. Facebook's new focus on AI
2. Content creation

If you are like me, a blogger, content marketer or you run ads, I'd say use with care. Ecommerce even if you're using AI for product info.

Really any sort of AI content marketing the public sees, if it's branded with cryptography??!

That can enforce a trademark?? Ummm...hard pass. That may be more trouble than it's worth.

As a Facebook ad policy specialist I can share that many advertisers ask for my help after they get ads rejected on Facebook. Sometimes for copyright infringements.

AI copywriting tools are great for outlining, generating ideas, and breaking writer's block. But you'll need to humanize it and use your own words to avoid being banned on platforms who scan for AI created content.

Imagine being sued by Chat GPT for royalties if AI copywriting from them generated you revenue. That kind of reframes how much "effort" you think goes into writing original copy versus using AI.

Hiring an IP lawyer is a lot more effort.

ai copywriting obama

You gotta match your audience's tone, pain points and humanity. Robots can't do that. The future of business is in customization. AI copywriting is generic af.

The exact opposite of customized copy for your target audience. Think about all the ad fatigue from swipe file ads.

Millennials and Gen Zers are migrating to influencer marketing because that feels more real. Folks are also sick of Facebook bans - learn how to avoid them here.

The Metaverse is Dead

Sources at Facebook say that Mark Zuckerberg has quietly killed the Metaverse in favor of AI.

Reality Labs, the division responsible for the metaverse projects, recorded a cumulative loss of nearly $24 billion in 2021 and 2022, which has likely contributed to Zuckerberg's decision to shift the company's focus.

As Reuters reports: The public battle to dominate the AI technology space kicked off late last year with the launch of Microsoft-backed OpenAI's ChatGPT and prompted tech heavyweights from Alphabet Inc (GOOGL.O) to China's Baidu Inc (9888.HK), to trumpet their own offerings.

Meta's LLaMA, short for Large Language Model Meta AI, will be available under non-commercial license to researchers and entities affiliated with government, civil society, and academia, it said in a blog.

Do You Trust AI?

Given Meta's history as Facebook, routinely making errors in automated advertising flagging, and locking Facebook users out of their personal accounts by accident - do you trust their competency with AI?

Meta in May last year released large language model OPT-175B, also aimed at researchers, which formed the basis of a new iteration of its chatbot BlenderBot.

It later introduced a model called Galactica, which could write scientific articles and solve math problems, but quickly pulled down the demo after it generated authoritative-sounding false responses.

Conclusion

Samyutha Reddy, Jasper's Head of Enterprise Marketing said:

"Generative AI is still in its early stages, and it has some issues. The information it collects can be biased or simply false, and it doesn't have the discernment of a real human to catch those inaccuracies."

"Samyutha Reddy on why AI wont replace marketers"

Last month I had a chance to hang with Austin Distel, the head of marketing at Jasper. The Y Combinator-backed startup is trying to improve upon some of the limitations of other AI copywriting chatbots.

In conclusion, my take on ai copywriting is to wait and see. Use it sparingly and don't forget your bottom line:

Human-to-human connections generate more revenue than any copy and paste approach. Machines don't always have the answer.

Speaking of machines - has Facebook's machines shut down your ad account or rejected your Facebook ads?
What if you had a guarantee that your ads were compliant 
before they went live on Facebook? 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

 

 

 

Five Reasons Why You’re in Facebook Jail

Five Reasons Why You’re in Facebook Jail

What do ad agencies NOT banned by Facebook have that your ad agency sometimes lacks? Costly Facebook bans raise ad costs when your funnel isn’t bringing in the moolah and you’re stuck in Facebook jail but don’t know why. Sound familiar?

The challenge is reading between the lines when you get a Facebook ad policy violation because the reasons often seem obscure. Which ad policy did you violate? Below I’ll explain the most common ad policy violations.

Facebook Ad Policy Violations

A ton of your Facebook ads have just been rejected! What do you do? Sweating, worried, you look at your account quality score but see more mean red little letters telling you that you’re in Facebook jail.

Facebook ad policy


What does this even mean? Maybe it has some answers?! Except this metric won’t actually tell you which ad policy violations weigh more heavily than others.

Was there just one ad policy violation that was the straw that broke the camel’s back? Or was it a sum total of all of them adding up?

It was a landing page issue, no wait perhaps it was controversial content (what the fuck is that?), or wait..those damn social issue flags!

Want to make sure your landing page doesn’t get flagged by Facebook? Click here.

I’ve spent years working at Facebook (even before the special ad category was invented) and today I’ll be blogging about Five Reasons Why You’re in Facebook Jail and what to do about it.

But FIRST you need to know how Facebook thinks. If you don’t know how Facebook sees your ad, that is one of the reasons you’re in Facebook jail.

Why trust me over all the other blogs online? I’ve worked at Facebook in ads, and tech, and with the engineers at Meta.

Trevor W. Goodchild is for brands that need MAXIMUM accuracy.

10-20% off is a the difference of tens, hundreds or even millions.

When one word can get you banned, you can’t afford to guess.

Just like my client, Amazon Reality Show star Juanita Ingram of The Expats International Ingrams you’ll discover there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Advertising access permanently restricted this is our final decision
Want the same white glove treatment navigating Facebook shutdowns?

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Reason 1: You Don’t Understand How Facebook’s Sees Facebook Ads [Ad Policy]

When you create ads but don’t understand how the platform sees those same ads you’ll end up in Facebook jail. How can you not? It’s like never running track but entering the Hunger Games.

BUT – after you familiarize yourself with how facebook sees Facebook ads, and what they want to see, the disconnect won’t be as bad.

So how does Facebook see ads?

Direct from the source, let’s start with Facebook’s positive user experience blurb:

Knowing Facebook ad policy violations is important.

The average advertiser will not be able to read between the lines here and grok how Facebook’s philosophy described above applies to your funnel and your ads. I’ll help explain. For my essential guide to Facebook ad policies click here.

“We want to help ensure that the ads don’t detract from the overall experience across our technologies.”

Marketers reading that often fail to connect the real meaning behind it to shape how they run ads and as a result, come off more click bait-y than intended, and end up in Facebook jail.

Perhaps your ad accounts in your Facebook Business Manager get disabled so now you try your personal ad account. Everything goes fine for a while then that gets disabled too. Now your profile get restricted from advertising as well.

WTF??

Reread that line above again. “We want to help ensure that the ads don’t detract from the overall experience.”

What is Facebook referring to with the overall experience?

Meta or Facebook is referring to the everyday journey of the average consumer, logging onto Facebook to check their notifications.

Catching up on relatives that live in another city, seeing the Facebook Business Pages they liked, scrolling the feed for updates from their friends and websites that post news updates – this is the overall experience.

In the middle are the sponsored posts many Facebook users barely notice or distinguish from the non-ad posts.

Now let’s step into the shoes of Facebook’s policies and review the bots that ban ya.

Reason #2: You’re in Facebook Jail Because of Automations

A message to all the ad agencies spending $100K a year and up on Facebook ads:

We all know the Facebook ban bots are vicious but there IS a way to work with them and never get shut down. I know, because I’ve helped countless 7 and 8 figure ad agencies recover from Facebook bans or avoid them all together. But to do so, you have to get familiar with how Facebook automations decide to flag Facebook ads. 

Facebook Ad Policy Progressive? Automations Are 1950s

If you want a persona, let’s look at Ward, from the hit series Leave It to Beaver.

Check out Facebook ad policy violations.

Believe it or not, the way Facebook’s automations see Facebook posts very much align with 1950s conformism. And when they scan the Newsfeed for the Facebook ads that are running, if there is shocking content it will be removed.

For an in depth look at the top reasons why Facebook disables ad accountsclick here.

Can you imagine, Ward – the father figure in Leaves It to Beaver seeing an ad on Facebook that appeared too spammy or too sexual? An even sterner expression would be on his face. He’d be outraged to see this:

People see a lot of ads per day but don’t know about Facebook ad policy violations.
Admittedly the post above is pretty dated as you can see from the older build of Facebook’s platform but perhaps that fits this analogy of a 50s sitcom dad looking at your Facebook ad with scrutiny.

If your ad is too negative or too sexual it is going to get flagged and shut down, often without a specific explanation as to why. Because we are dealing with a very conservative Facebook 1950s sitcom dad automation.

So, don’t risk your revenue with guesses. If you want an escape plan from Facebook Jail, I’m like Michael Scofield with the blueprints for a way out.

Facebook ad policy
Just like my client Darryl CEO of King Memory found out, and shared on LinkedIn there are specific ways to work with Facebook policies without losing conversions or getting stuck in Facebook jail:

Facebook customer feedback
Trevor W. Goodchild verifiably reveals what key metrics matter when staying out of Facebook jail. This means better more profitable decisions when ad buying and running campaigns. Schedule your discovery call now

How Facebook’s Core Values Shape Ad Policy Flagging

I’ll get to the Facebook ad policies you get flagged for most often soon enough. But it’s important not to skip this part because once you get how Facebook perceives ads this will help you reframe your ad copy and creative to be more compliant.

No, that doesn’t mean you can’t kick pain points or be negative sometimes to inspire FOMO, or the need for a solution to a problem, but it does mean considering Facebook ad policies first and then conversion elements for high converting Facebook ads.

So, one last time, let’s go back to Facebook’s ad policy philosophy of wanting to:

“…ensure that the ads don’t detract from the overall experience.”

If your ads are making Facebook users feel bad and they shoot a peace sign to the big FB, think about how many ads an average person sees in a day they won’t be seeing now. Are your Facebook ads blocked? Click here for expert guidance.

TLDR: If your Facebook ads are perceived as too sexual, too spammy, too clickbait-y, too misleading, too negative and Facebook users decide to get off Facebook, that’s a truckload of money you just took from Facebook.

Facebook will 😡 your ad now and remove it because you just lost them thousands of dollars because every single ad that Facebook user saw was paying Facebook money.

The kicker is Facebook has already told you this but, they have disguised these intentions behind generic wording to appear more consumer friendly (following their own policies of not being too shocking or negative). Full circle.

Now, let’s check out another Facebook ad policy violation that can put you in Facebook jail.

Reason # 3: You’re in Facebook Jail for Circumventing Systems

Is your patience running thin from random Facebook bans? You’re not alone! A Facebook ban that puts you in Facebook jail quite often is a Facebook flag that many don’t understand. I’ll share with you what it really means below:

Circumventing Systems in Facebook Ad Policy

In Facebook jail because of the Circumventing Systems flag? 10 million to one I can fix it. Facebook’s official explanation for that flag is essentially, “I pity the fool who thinks they can sneak around my policies.”

Submitting the same ad won’t help with Facebook ad policy violations.

Ok ok, so the automations aren’t exactly as cool as Mr. T from the A-Team. But essentially that’s the external PR line that Facebook gives when you get that flag. But is this really what it means? Let’s look at 3 realistic scenarios for this flag:

•  Requesting people to DM you on an ad
•  Trying to run an ad again that was just rejected
•  Creating a new ad or ad account after shut downs

Keep in mind this is a relatively new Facebook flag that emerged late 2019ish in response to the 2019 lawsuit that waged war against real estate ads using income and zipcode targeting parameters (that lawsuit also led to the special ad categories filter).

If you are requesting folks to DM you on a Facebook (or especially an Instagram) ad Facebook will assume you are trying to get around paying for clicks and flag you for circumventing the system.

Reason # 4: You’re in Facebook Jail for Re-Submitting Rejected Ads Again

You just got a Facebook ad rejected? Oh shit! Let’s just try to run it again! That kind of dumb ass thinking is why you’re getting banned.

Sorry not sorry for being so in your face about it but I’ve seen this thousands of times from the thousands of ad agencies I’ve worked with over the years helping them get compliant. It’s the same story every time:

“We got our ad rejected from Facebook, didn’t know why, so we tried to run it again!”

Clickbait headlines are against Facebook ad policy violations.
This is one of the biggest triggers for Circumventing Systems flag!!

The logic is (and we are talking machine-logic) that Facebook assumes you are trying to get around their automations by sheer number of ads submitted even if these ads have flags you’d been previously shut down for.

Don’t get me wrong, it is a tactic that can work. Do I advise it? Hell no. Because eventually, when a new ad policy is distributed across the platform Facebook’s bots will rescan existing ads and shut you down.

Even if the ads you were running were compliant at the time they went live.

Big agencies, who run 100s of ads in an ad set will often try to just overwhelm the automations by submitting so many ads that a few slip through that are not compliant. Or a bunch slips through depending on the bandwidth of Facebook’s servers.

Even if you are a smaller SMB, Facebook will assume that by resubmitting the same ad with the same flags again, that you are trying this tactic and that’s when you get hit with the Circumventing Systems flag.

The fix? Just don’t resubmit a rejected Facebook ad before finding out WHY it was rejected FIRST. And I can help with that. Want a free discovery call to see if I can help get your Facebook ads live again? Schedule your call here.

You’re in Facebook Jail for a Failed Relaunch

You’re saying, “I’ll just create it all again from scratch!” and it sounds easy right? Wrong. Facebook has extra safeguards in place now if you want to relaunch and it’s impossible to do without expert guidance most of the time.

Creating a New Ad Account or FB Page After Shutdowns

Now you’re like, ok, well, shoot, I’ll just make a new ad account. I’ll just make a new Facebook Business Page after my last one was restricted.

Well…you are in for a ride. There’s a 50/50 chance Facebook could miss this and your ads get live again. This will depend on the amount of traffic to the servers, how many ads are getting rejected and your personal history of rejections verses approvals.

But, more often than not, Facebook sees this attempt as a way of sneaking around their ad policies and will shut you down again. Except now, you are defined as a bad character, internally, and maybe your profile gets restricted from advertising.

Your Facebook Profile remember is not a Facebook Business Page – it’s all your personal profile page stuff with your picture and your friends on it. You have to have a Profile to create a Business Manager and advertise on Ads Manager.

That’s one key to many doors, now revoked. But, there is one last confusing ass reason you get the Circumventing Systems flag. One that really gets advertisers nerves in a jumble when seeing those ominous red letters in Ads Manager:

The X-Factor of Facebook Ad Policy

Facebook will often just slap the Circumventing Systems and disable ad accounts if they know you are violating ad policies, but can’t decide which one to use to shut you down with.

So in a sense, it becomes a header flag. An umbrella flag under which your actual Facebook ad policy violation flag sits. But, of course they won’t tell you about it.

Half the time they don’t know themselves because this shit is automated!

In order to solve that, you have to determine which flag triggered the Circumventing Systems flag, understanding that you aren’t actually being flagged for trying to sneak around their ad policies, but something else entirely.

My advice is to audit your funnel and determine which flags you have had recently that weighed the most heavily and triggered the circumventing systems flag before it gets to be too late and your ad assets are frozen.

Let’s now discuss Reason #5 for Facebook ad policy violations that’ll get you thrown in Facebook jail: Misleading Business Practices aka Unacceptable Business Practices flag.
 

Reason #5: You’re in Facebook Jail for Unacceptable Business Practices 

Remember Circumventing Systems as a header flag for a litany of unrelated flags? Same thing here.

You gotta keep in mind a lot of shit is unacceptable to Facebook.

When you get flagged for an unacceptable business practice ad it could be 1 of 3 main header flags:

Spam
Unrealistic Claims
MLM

Also, this flag is known as Misleading Business Practices.

I go into a lot more detail on Spam flags in my blog post Top 5 Reasons Why Facebook Ads Get Rejected, so peep that out for more details.

Remember when I mentioned the big promises of clickbait ads? This is kind of like a clickbait-lite flag. Facebook doesn’t come down as harshly most of the time for unrealistic claims unless you just have a whole bunch of them in a row.

Or, you just sound like a lunatic with something like “Lose 100lbs in 5 days with this new weight loss program.”

Are you starting to see how within the Facebook ecosystem, many of these flags are connected?

Clickbait flags are connected (but aren’t the same thing) as Unrealistic Claims. Circumventing Systems are connected to Unrealistic Claims (but aren’t the same) in both being header flags sometimes for unrelated ad policy violations.

MLM flags usually have to do with, although not exclusively, money. Talking about how much money you can make people online is a dangerous topic to approach given these MLM flags.

Do you want to spend 200 hours researching all the ways your ads could get flagged or would you rather just have instant answers within 60 minutes for exactly why your Facebook ads are getting flagged?

I’ve worked with celebrities, influencers, written for and consulted major social media publications and can help prevent you from getting the ban hammer. Keep reading for more info:

Five Reasons Why You’re in Facebook Jail Solution

I’ve worked at Facebook in ads, tech and project management, and my zone of genius is helping ad agencies get Facebook ads live again and preventing future shut downs. 

Facebook Ad Policy Ban Fix

A full customer life cycle and cost are critical to getting true profit from your marketing, and Facebook bans are costly.

I’ll review your funnel and FULL cost of Facebook jail, letting you see the EXACT cause of FB bans and how to fix them to IMPROVE your immediate ad & marketing results and get ads live again.

Are you going to trust random articles online or someone like me, who has worked at Meta?

I’m trusted by high level brands that take accuracy and results seriously:

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook won’t, and solve issues like advertising access permanently restricted.

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection.

Don’t take my word for it, let my clients tell you what it was like working with me.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

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Knowing if it’s right for you (or not)


Do you ever wonder if who you hire actually loves the job you're hiring them to do?

I saw a presentation at a marketing conference that made some great points when it comes to work ethic. The presenter suggested that before you start asking applicants for their relevant skills and job experience, ask them:

"If you weren't doing this, what would you rather be doing instead?"

This will give you an indication if they hate the job you are hiring them for. If they do then...it's probably not a great fit.

(Be sure to read my blog How to not feel like an imposter here).


At A Glance

∎ Hiring Someone To Do A Job They Hate 

∎ How To Think Differently 


∎ Purpose Over Profit Highlight: Australian Kids & Renewable Energy 


Passion For The Job 


Why would you hire someone to write copy if they hate writing? We produce the best results when we are doing something we love to do. Or at least are interested in the activity.

Now, for those who aren't founders, this may not seem as relevant because you're saying, "Trevor, I'm not hiring anybody for anything!"

But stay with me here, because this is pretty revealing for the tasks we all do in our daily lives. If we are not motivated by a personal interest in what we do, the results we produce for ourselves won't be as great.

We are 100% responsible for the results we get. Because the results we get are a direct reflection of the effort we put into working on improving ourselves, our lives, and our financial position. 

It's Bigger Than Just Working Hard

Working hard doesn't mean we automatically get results because you can still be lazy while working hard.

It sounds like a contradiction but it isn't - if you work hard out of habit it's easier to keep doing the same thing than get uncomfortable, thinking outside the box to solve problems you're so used to having you've stopped trying new ways to solve them that are smarter, better and more effective.

If you are not happy with the results you are getting it's because you haven't broken mental and emotional habits that keep you on that hamster wheel and Groundhog's Day.

It is 100% your responsibility to think differently. 

The speaker went on to discuss hiring C-Suite execs, operations managers, and Executive Assistants (EAs). He emphasized the importance of building a strong team that can run your business without your constant input.

I liked that idea. I'm not at the level in my business where I can take a month off from working and let my team do everything but the concept is appealing. The next thing the presenter said really caught my attention.

The topic was hiring a chief operating officer, and higher up positions like operations management. These are high paying positions.

He said, "Don't discuss salary when you're hiring. Instead, find out what they're driven by, and discover a shared purpose. They might already have money but want another need to be fulfilled. Negotiate based on sense of purpose."

That makes sense. I'd be happier working on something I cared about. He went on to say:

"Once you're both on the same page on purpose, they'll be driven to help your business level up more than just profit can motivate. If they share the same sense of purpose for your business, then they'll be thinking up ways to improve your company while they're in the shower."

I can relate to this. Working on my first science-fiction novel, sometimes I'll try to go to sleep but have new action scenes running through my head I have to jot down.

Having someone on your team that has their own motivation for helping you succeed - I like that. You may have heard me before comment on how so many jobs place people in roles they aren't fit for, ignoring employees natural aptitude, and just try to fill seats. It's what most 9-5 jobs are like.

Finding out what people are good at and what they're passionate about (there will be some overlap) and putting them in job roles that match that? Definitely a Win-Win.

We wear a dozen hats as the founder of our business. I know I feel like I have a million things to do sometimes and not enough time to do them all.

In these moments it can be helpful to take a step back and ask,

"What do I enjoy doing?"

This will help you find out if this task is right for you or not. If you don't enjoy doing something in your business - outsource that to people who love doing that and focus on getting great at what you're already good at.

It's a good reminder to ask ourselves how much of what we do in business shares our sense of purpose? And to realign our actions to doing what's meaningful to us.

Purpose Over Profit Highlight


In Tasmania, Australian high school students are bicycling to generate power for their schools, gaining sustainability awareness and making donuts! It takes about 600 watts to cook a doughnut, or if you attend Huonville High School a brisk 20-minute ride on the school's energy bikes.

Huonville High School created Zayed Huon Energy Hub which teaches students about renewable energy with hands on activities like generating electricity with bicycles to make donuts.

I can't imagine how much they'd have to cycle to make all the Christmas treats eaten this year lol.

With the most recent climate change report, reporting a "code red for humanity", young people are worried about their future.

And in a world where adults make the decisions, student Aisha Fisher said the energy hub is giving her a sense of purpose and impact.

"Being part of Zayed has definitely helped me feel like I'm doing something. I'm making a change, and that has reassured me," she said.

Ms. Fisher is level-headed when it comes to the challenge of climate change.

"Running from climate change as a young person doesn't help," she said.

"The best thing you can do is to look at it from an optimistic, realistic point of view, and see what you can do on your small scale."

[Read the full article
here].

What good news is in your life right now?

Comment below!

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The next room is Dec 14th.



Facebook disapprove your ad and won't tell you why?

Schedule a time to talk to me, a Facebook ad policy expert who worked at Facebook
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Giant Companies Moving to Austin

business blog, business blog, business blog

 


Whether you're mad reacting about the influx of people moving here or you're glad about the booming job market, one thing's for certain.

Large companies are moving to Austin, Texas - and lots of 'em. If you've picked up on the not-so-subtle signs of this city's growth (for sale signs in every yard, bidding wars for houses, and expensive cups of joe), you may be wondering what the big idea is.
Well, you can thank these companies, to start. So whether you love 'em or you hate 'em, here are the large companies moving to and expanding in Austin.

Tesla

"Tesla CEO Elon Musk said that the Tesla manufacturing plant being built near Austin will hire more than 10,000 people through 2022. Construction is proceeding rapidly on the company's newest manufacturing facility, which Musk first announced in July." Tesla also recently announced that their headquarters will move here as well.

Google

"Google has announced it plans to invest $50 million in Texas this year in office space and data center sites, the company confirmed to KVUE. The investment comes as part of an overall plan to spend $7 billion and create 10,000 new full-time jobs throughout the U.S. in 2021."

Amazon

"The world's largest online retailer also announced a swath of jobs for the Austin metro this year. Amazon.com Inc. in July confirmed plans to construct a 3.8 million-square-foot fulfillment center in Pflugerville that will bring 1,000 jobs to the region."

SpaceX 

"The company SpaceX is breaking ground on a “new, state-of-the-art manufacturing facility” in Austin. The company's founder Elon Musk has increasingly moved his business ventures and his personal life, to the Lone Star State."

Apple

"Apple says employees will move to its $1 billion campus in north Austin next year. In a news release Monday, the tech giant said it's investing $430 billion across the country and adding 20,000 jobs nationwide over the next five years."

Facebook

"Facebook Inc. is planning to expand even further in Central Texas, according to a report from the Austin Business Journal. Multiple sources told the Austin Business Journal that Facebook is in the market for 1 million square feet, on top of the numerous offices the company already has in Austin."

Canva

"Canva, an Australian startup with online design tools, said it has raised $60 million at a $6 billion valuation, and it's opening its first U.S. office here in Austin. The company, founded in 2013, provides 60,000-plus free templates and has millions of images for use in creative design environments."

Oracle

"On December 11, 2020, Oracle, the world's largest database company, announced it was moving its headquarters from Silicon Valley to Austin. The announcement, coupled with major expansions underway by Apple, Facebook, Tesla, and others, is a feather in the cap of local business boosters."

If you've followed local news in Austin, Prop B that recently passed was about selling off a 9-acre Central Maintenance Facility located off Townlake at 2525 Lakeshore Blvd. In exchange, the city would receive a 48-acre parcel of "waterfront land contiguous to an existing city park," on top of funding or construction of a replacement facility and the removal of an existing maintenance building at Festival Beach.

The Grow Austin Parks PAC received a $250,000 contribution from Oracle. This proposition takes away the last potential parkland access to Townlake and views of Townlake from IH 35 to Pleasant Valley Rd, from southeast Austin. That is if Oracle succeeds in privatizing all roads to Townlake.

The city has made east Austinites believe that this is the only way it can afford the parkland they want, ignoring the Parkland Reserve Fund (2018 bonds) that this May and June spent $6 million for additions to Barton Creek Habitat Preserve and to Bull Creek Greenbelt.

Oracle and other private interests have already privatized most streets to Lakeshore Drive and with this last acquisition, they will be cutting off public access to the southeastern shores.

So, not all change is good change if Oracle restricts access to Townlake to the public with the passage of Prop B.

Austin, Texas continues to be the #1 destination to move to, both residents and businesses continue in massive influxes to come to ATX.

What do you think about these big companies moving to Austin? Comment below.

-Trevor

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Facebook disapprove your ad and won't tell you why?

Schedule a time to talk to a Facebook ad policy expert who worked at Facebook
here.

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant. I'm a Facebook ad policy specialist and can audit your funnel, and share what to say that Facebook wants to see instead - but just isn't telling you.

Want to book a call to talk to Facebook and get results? Get solid answers directly from the source instead of guessing, googling and playing roulette? Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled. My clients have included social media marketing agencies of Tony Robbins, Harv Eker and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? My calendar is here.

Tony Robbins

I get 100s of emails a week from businesses and advertisers asking for help when their facebook ad account keeps getting disabled, so my calendar gets booked fast. But if you want to get to the front, you can pre-pay for a consulting session here: Book a call

facebook ad account keeps getting disabled

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now! If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Mari Smith and Trevor W Goodchild

 

Where has this been my whole life?

 


What We Can Learn from The Art of War

Military strategist Sun Tzu says this about preparation:
"The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable."

Source: The Art of War​

I use this quote loosely for what an "enemy" is. If humanity doesn't pay attention to how we are affecting the planet, than our enemy is the lack of preparation.

Write Your Own Rules

How often have we experienced adverse events that could have been prevented with more attention to details beforehand? It seems like now, more than ever, people are tuning in to how we affect the world environmentally.


Blame the internet, or the positive effect social media can have, but the young and old are starting to not only address how the planet is changing but creating never seen before solutions.

These solutions create new jobs, and economy. So the old argument that we can't support sustainable energy because it would hurt business falls flat. Which is good news.

I'd rather be spending my money on a product or service that takes into account how the supply chain in that industry hurts or helps the world. That's part of why I'm always amped up about entrepreneurship.

Instead of committing to an archaic system that could use improvements, as a founder, we have the ability to rewrite the rules. Decide what markets we want to change for the better and take action to do so.

The Blade of Preparation 

Being prepared is a double-edged blade. You can get so caught up in wanting things to go exactly as planned that you forget the art of moving in flow. Catching those clues of when to act can be the catalyst for remarkable change.
When you have a feeling in your gut, pay attention. Those instincts can serve you well. 

At the same time, looking at long-range changes in the market, in society, in trends and preparing for certain eventualities will put you ahead of the curve.

How To Use Economics To Build Your Social Life

Keynesian economists generally argue that aggregate demand is volatile and unstable and that, consequently, a market economy often experiences inefficient macroeconomic outcomes – a recession, when demand is low, and inflation, when demand is high.

Before we get to the Purpose Over Profit highlight for this week, I'd like to propose a new way of using long-run economic predictions.

A new form of preparation.

You may have heard friends, or say it yourself: "prepare for the worst hope for the best." This isn't a great approach because it often focuses on expecting bad things to happen.

Instead of expecting the worst, let's expect the best. When expecting the best, we can still prep for the unexpected just maybe be a little less gloomy about it ha ha.

Preparing for better things to come gets our mindset tuned to what we wish to attract to ourselves. No need to go super woo woo here. It's basic psychology. What we focus on more, we tend to attract.

Those who have survived trauma often work out (or repeat) the emotions felt during past events unconsciously. This shows up in the impulse to create conflict or over-respond to a situation due to past triggers.

Recreating social situations that mirror our past emotions can either allow us to respond the same way and keep repeating a behavior cycle or give us a second chance to respond differently.

If we lived our whole life worst-case-scenario expecting, in way that's a form of trauma. We self-traumatize our mind to focus on what we don't want.

To heal from that, focus on what we want to happen, positively. Preparing for good things can in fact create more opportunities that
are good.

Look up how self-efficacy works - it's a similar theory used in education with kids. The more kids believe in their own abilities to do better, the more they improve the school work they're doing when thinking this way.

It's been proven in many studies - when we think we are getting better, it improves our ability to get better.

The Biggest Enemy is Complacency  

Going back to Sun Tzu - we become our own enemy when we don't prepare for complacency. Everyone gets mentally and emotionally comfortable when we have established routines day in and day out - including routine emotions and social responses.

But remember to challenge yourself to break up that routine. Look we all have stuff we're juggling. We don't have to move a mountain to just touch base with ourselves every now and then and just ask,
"How can I do this better?"
And give yourself the time of day here. Don't rush through it. Pause and see what your mind suggests. 
As far as your social life...Remember that people aren't stationary, they change opinions, grow, move away, switch jobs, get into and out of relationships and may not always be there. 
Preparing for a Change You Can't Predict Sounds Like a Paradox.
It does sound a bit contradictory right? But the more fluid we are in adapting our perspective and learning from each experience - even the small ones during the day - the better prepared we become for those unexpected changes.
Take a look at your network. How many people do you know? How long have you known them? There will be a range of intimacy for how close you are to some verses others.  
Taking a Keynesian long-range view of your social life may be helpful. You can look ahead and ponder how people may change over time.

This allows you to be more supportive and anticipate how to keep those social bonds strong rather than drift away.
Ever had a friend who had a baby? They disappear off the face of the Earth lol.

How do we keep up with friends who are too busy to keep up with us?
In small and incredible ways we can take the initiative to do acts of kindness that may make a huge difference in the long term.

Big picture view. 
In a way, my drive to become successful in business is relying on the prediction I have of how much the world will change in ways we don't know.
Having multiple streams of revenue, in multiple industries provides a safety net. Not everyone can do this today. But it's good to keep in mind. Now for this week's POP highlight:

Purpose Over Profit Highlight

It is estimated that the aviation industry emits 2.5% of all carbon dioxide emissions nationwide and is responsible for 3.5% of global warming.

Replacing petroleum-based aviation fuel with a sustainable alternative is now a reality.

A mustard plant called Brassica carinata can reduce carbon emissions by up to 68%, according to new research from a University of Georgia scientist.

“If we can provide suitable economic incentives along the supply chain, we could potentially produce carinata-based SAF (sustainable aviation fuel),” said Dwivedi, associate professor in the Warnell School of Forestry and Natural Resources.

So yeah, powering planes with mustard seed fuel could help reduce the carbon footprint of the aviation sector while creating economic opportunities too.

This comes at a great time. In September, President Joe Biden proposed a sustainable fuel tax credit which would bring federal agencies together to scale up the production of SAF nationwide.

Dwivedi says:

“Carinata has the potential to be a win-win situation for our rural areas, the aviation industry, and most importantly, climate change.” [Read more here]

Where has this been my whole life? Sustainable jet fuel? Sounds pretty cool.

Every year --sometimes every month-- we see new innovations that improve the world.

Hope your week is full of happy coincidences.

-Trevor

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Know an amazing story of an entrepreneur putting purpose first over profit? Comment below!

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How I built a life on my own terms

 


It's more than a feather in the cap

One of my biggest moments was graduating high school and let me stop you right there if there's a comment on high school being the pits. It took me 5 years to graduate high school.

I was living on the edge, without a home, surviving abuse and I was the most socially dysfunctional youth you can meet. It was a pivotal moment for me because it showed that despite adversity, one can succeed against all odds.

Beyond being a feather in my cap, or a diploma on the wall, it was a symbol that hard work pays off. Now, with the drastically changing times post 2020, we can add working smarter not just harder to that.

When the pandemic hit America in March of 2020, many things came to a full stop. Treasured local businesses shut their doors and turned the closed sign around for the last time.

When Faced With A Brick & A Hard Place

Running my own business, I faced challenges too. Not the same challenges that retail establishments faced, or schools. But challenges nonetheless. I didn't realize how much I had relied on in-person business events for client acquisition. The reality of the pandemic hit me in the face:

I had no means of finding new clients without in-person events. What did I do?

Pivot.

I moved more interactions online, became a writer for Social Media Examiner, and built a lot of value in ad communities. I recouped and made more income some months than I ever did working at Facebook or for myself.

I had to change the way I ran my company. I don't know how you process your to-do list but my struggle is I'm a mix of perfectionism meets last minute efforts.

Two oddly opposing methods, haha. I know. It's crazy. Obsessing over one task until I can perfect it, and at the same time, waiting until things are about to crash to take care of other items.

Victories of 2020

I think one of the victories in 2020 was becoming vulnerable enough to accept help from others and realize I may not be aware of how I come across. It was clear help was needed. I'd had failures in multiple areas of my life.

Ignoring the signs for too long, that the way things were done wasn't working resulted in losing friendships, business partnerships and income.

I tried to reconnect with my sisters who I haven't seen in years, and found myself on trial for the actions of my father. It was uncomfortable, and felt unfair. I realized I had to let go of trying to control the opinions of other people. Even family.

I discovered that personal accountability goes a long way to speed up the learning curve from life lessons.

Holding myself accountable for learning from my mistakes, not just making them was a start.
Following that with adding in consistency of reviewing mistakes I've made was the next step. I did this to recognize familiar situations to avoid a perpetual Groundhog's Day.

How To Use The Stripes You Earn In Battle

When we are in the middle of a battle, it's easy to forget the wins we already have and what that tells us about ourselves. Thinking about what we've accomplished reminds us of the strengths we developed.

We can build on that.

It's much easier to improve an existing design than start from scratch as any tech company can tell you. The same goes for people. In the reflection on the wins we've had, it isn't fishing for compliments or empty praise but rather a refresher on who we've become.

Whether it's graduating from a school or college, learning lessons from living on the edge, or pivoting to become profitable even during huge upturns in society - our moves build skill sets. Skills that are still there even if we don't use them.

There's a sort of muscle memory we have from overcoming hardships or obstacles in the way of success. We can strengthen these muscles by remembering what happened, why we succeeded and what we can do to build on those skills now.

This is how I built a life on my own terms. Yes we lay awake re-thinking what we could have done different sometimes but how many times do we apply this going forward?

It's easy to second-guess yourself. I get it. I do it too. Mainly just on dates, but hey we all have areas to work on lol.

I know it's a trope, but you have the answers you're looking for. Maybe all that's needed is more time reflecting on what worked before, and why it worked. And how can we apply what we learned from our wins to current challenges we're facing now?

I hope you find this helpful and have a lucky week, filled with good conversations and serendipity.


PS. Know an entrepreneur making a difference? Invite them to join the Entrepreneurs That Make A Difference tribe:

https://trevorwgoodchild.com/entrepreneurtalk


Know an amazing story of an entrepreneur putting purpose first over profit? Comment below!

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One Man Gave Students A New Chance At Education

Source: Africa News

 


11% Have Access to Electricity But Now That's Changed

In my last blog, you learned about Tim's incredible paint that removes carbon from the air. This week we're going to journey across an ocean & look at an entrepreneur who is doing amazing things for his community. 

Whether you're living in Europe or America, often it's easy to forget the niceties we can take for granted. Things like clean drinking water, housing and electricity are a luxury for some who live in less developed areas such as Malawi, Africa. 

Malawi is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeast, and Mozambique to the east.

In Malawi, only 11% of the population has access to electricity - dropping to only 4% in rural areas. 
Enter Colrerd Nkosi:

 


Using a repurposed corn-shelling machine motor and a fast-moving river, Nkosi created an electric turbine that’s now lighting up homes for him and his neighbors for free in the town of Mzimba.


Just like Thomas Edison who invented the lightbulb, he did a lot of experimenting. As many entrepreneurs can attest to, it often isn't the first or second business that launches successfully, sometimes it's the 3rd or 4th. But once you fail, you learn from your efforts and try, try again.

Nkosi innovated in this spirit as well.

In the beginning, he put a bicycle in the river and brainstormed about how the current moved the pedals, and how it might be turned into power.

Then, he used an old refrigerator compressor that converted power for 6 homes. His neighbors were calling for more electricity, so he continued to upgrade.
¯
According to the self-taught inventor, Nkosi's latest turbine has the potential to produce enough power to provide electricity to 1,000 homes. He says another turbine can be installed downstream to expand the grid.

There's always a trickle-down effect when it comes to precious resources due to the interconnectedness of the environment. In this instance, there's an upside to this network in the ecotone.

The hydro power has the added benefit of decreasing deforestation by getting rid of the need for locals to cut down trees to obtain charcoal for fuel sources.

In a country where only 11% of the population has access to electricity, having a reliable and renewable source of energy has been a game-changer—especially in the schools.

In an interview with the French news outlet, Agence France-Presse, kids spoke up of how this new electricity will change their lives:

 “In the past, we had to study by candlelight and whenever there was no money to buy candles, we could not study,” said student Gift Mfune. “Now that we have access to electricity, many more of us will pass our exams.”

Pretty neat right? One person can affect positive change for the larger populace. Colrerd Nkosi is an entrepreneur who is making a difference and a great example of purpose over profit.

I hope you've enjoyed this week's blog and are on track to achieving your personal & professional goals

PS. Know an entrepreneur making a difference? Invite them to join the Entrepreneurs That Make A Difference tribe:

https://trevorwgoodchild.com/entrepreneurtalk

Know an amazing story of an entrepreneur putting purpose first over profit? Comment below!

Check out my hip hop podcast From Da Jump recently featuring Myka 9 of Freestyle Fellowship

Every other Tuesday on Clubhouse 10am-11am CST I host a Startup Club Room called Entrepreneurs That Make A Difference - follow me @fbpolicypro to get find out more.



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New Paint Removes Carbon from the Air – New Tech Feat. Tim Sperry


C02 and VOCs are in the air everywhere, causing sickness - but this is preventable with some incredible new technology.

Let's go behind the scenes with Tim Sperry. Tim is one of my favorite entrepreneurs I met as part of my organization Entrepreneurs That Make A Difference.

Tim Sperry is the founder of Smog Armor which takes everyday products and makes them safer for the air.

It's a carbon tech company that invented a carbon capture technology that can be integrated into other products like paint, cardboard boxes and antimicrobial air purifying paint.

(Be sure to read my last blog Shake Things Up).


At A Glance

∎ Brand New Carbon Capture Tech 

∎ Paint extracts carbon from the atmosphere  


∎ Fast Company Magazine featured Smog Armor   


Paint That Removes C02 From The Air

How can you have a cardboard box that makes the air cleaner? You may ask.

It's really interesting. Tim's background isn't chemistry, he went through pre-law in college and has always had entrepreneurial ventures as an interest. Sperry felt like he needed to make money doing something that he cares about like nature, protecting people and fighting air pollution.

Tim lost a few family members to lung cancer as a result of someone else polluting their air.

He took it upon himself to become a self-taught chemist focusing on nanotechnology that works like a magnetic sponge. It attracts surrounding air - wherever you paint Smog Armor paint - once it dries it's a magnet attracting C02, airborne chemicals and odors that it molecularly binds to the paint.

This paint isn't dangerous like lead-based paint. As far cardboard, this nanotech is integrated into the material. When you're shipping something like fruit in a cardboard box from the factory, frequently you'll have adhesives, formaldehyde, glues and anything off gassing from it - then Smog Armor's treated cardboard will absorb these chemicals.

Poor air quality actually is attributed to higher covid rates and hospitalization rates because it amplifies medical issues.

Smog Armor's Origin

3 years ago Tim went on a journey to find solutions for air pollution. In the beginning, Sperry had multiple computers up researching chemistry on Google Scholar.

After 6 months of reading research publications and niching down, Tim started combining entrepreneurship and chemistry. He began stumping masters students in this field because of the level of detailed research he'd done on just this topic alone.

The cost of solar and wind are at a breaking point with fossil fuels and the world is ready for new tech that protects the environment at a greater scale. Smog Armor has done murals at schools and hospitals with their carbon capture paint after Tim read a Harvard study showing that students score lower on tests when air quality is lower.

(Harvard study can be found here).

Kids in good air environments scored higher whereas students in poorer quality air classrooms scored lower because low quality air decreases cognitive functions leaving you lethargic, and fatigued.

The conversion rates is around 50% and 70% less VOCs and C02s in rooms that have been painted with Tim's Smog Armor paint.

A lot of rooms already have formaldehyde in the air. It's part of glues, furniture, your flooring, wall coverings - almost everything in your house is off-gassing something like new bed mattresses.

The "new car smell" are adhesives. That euphoria isn't just emotional, you're actually sniffing glue. Smog Armor's paint absorbs 40-50% its molecular weight in C02.

So for example 10 pounds of weight in paint captures 4-5 lbs of C02.

Many carbon capture companies capture the carbon, transform it into fuel and readmit it back into the atmosphere, and aren't actually carbon neutral. Smog Armor stores the carbon in the walls which aren't released back into the air unless you decided to incinerate your home. Tim aims to make Smog Armor carbon negative and improve air quality.

Licensing NanoTech

Tim told me, "We are building on the technology. We’ve taken our nature-based nano tech inside the paint, out of the paint and we are licensing it to other countries
like Chile, Mexico, and Spain and someone wants to take over a Smog Armor branch in Europe. We have another partner in Canada."

The idea is by licensing this nanotech, Smog Armor reduced the carbon footprint of shipping 3000 gallons of Smog Armor paint overseas.

TechStars Accelerator

Tim has got a term sheet from TechStars and is taking Smog Armor to the Heritage Group Accelerator powered by TechStars for his other company Carbon Limit (a carbon tech company that finds solutions for carbon pollution).

At the accelerator in Indianapolis Smog Armor is working on developing more carbon capture technology and byproducts including...diamonds!

Trade Blood Diamonds for Diamonds Made from C02

Smog Armor makes diamonds from the C02 they capture. Carbon is the basis of diamonds that have been under millions of years of heat and pressure.

There’s man made diamond machines that put together the components from captured carbon to create these jewels. It’s a 30 day process for growing lab diamonds.

Every 20 tons of C02 Smog Armor captures will create 1 karate of manmade sustainable non-blood diamonds, so you can wear your carbon footprint on your neck, your wrist.

I don't know how I feel about that haha..but it's a fascinating new development.

Also on the horizon for Smog Armor is a feature in Top Doc Lifestyle magazine for painting their brand new Top Doc Miami Clinic in the 4 Seasons Hotel. I like that combination of a hospital or clinic with air purifying paint.


While there are a lot of cool updates coming for Smog Armor, I'm most excited to learn that Tim is considering a Regulation CF where you can take money in from as little as $5 to 10 million. Which means investing isn't limited to just $10,000 dollar chunks. I'll be first in line to buy stock in Smog Armor.

Not just because carbon capture paint is definitely the new new. But because I feel they are doing right by the planet.

Fast Company Magazine, Elon Musk X-Prize Team & Beyond

Smog Armor was featured in Fast Company Magazine, in the World Changing Ideas & Products issue (see Smog Armor on the Fast Company Mag finalist list here). Another notable interview for the company is in Technology Designer Magazine which you can read here.

Tim's company is also an X-Prize Team in the Elon Musk Carbon Removal Competition. Smog Armor is positioning to do an IPO in the next 24-26 months.

There's a lot of investment money coming out across the board right now for carbon capture tech.

An Entrepreneur Making A Difference

Even if governmental regulatory agencies are more interested in cap-and-trade policies (where Exxon or Walmart pays to pollute the rivers and air rather than have environmentally friendly business practices) investors with capital to spend are interested in developing tech that protects the planet's natural resources for a sustainable future.

Smog Armor is a perfect example of of smart money for the long term rather than trying to make a quick buck.

Tim turned down Microsoft during their funding round, because it was way bigger than they wanted to do. Sperry would rather maintain control over the vision, his mission and fulfillment than just make money. And I love this.

If you're accepting money as a B-corp from investors who have over 50% of a controlling share and their philosophies differ then you might have something like:

Clear Air Inc. - sponsored by Exxon

or

Farmers Market - sponsored by Monsanto.

That doesn't exactly match walking the walk - but we see this happen often where chemical factory owners were appointed to the head of the EPA during the last US president's term.

Sperry's philosophy involves leading with empathy. Tim told me this is attracting great people and growing Smog Armor so much more. That's why I chose to feature his incredible story in this week's blog - heart first companies are the keystone to improving the planet.

Tim's definition of success is "Growth." As you may have heard from other blogs, ETMD's motto is Purpose over profit. This is a great example of changing the world for the better.

Connecting With Smog Armor

Tim has worked with a lot of artists, a lot of muralists to do community projects that inspire and help the community. Smog Armor was asked to do something for the Super Bowl, worked with the players involved in the Boys & Girls Club and the UN. Art tells a story and a lot of people need good stories right now.

You can learn more about Tim's work at: www.smogarmor.com

Comment below!

Check out my hip hop podcast, From Da Jump

On Tuesdays on Clubhouse 10am-11am CST I host a Startup Club Room called Entrepreneurs That Make A Difference - follow me @fbpolicypro to get find out more.



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Shake things up


"They don't see our vision."

That's what Ruby Rose said when she decided to share about mental health and the challenges founders face.

"Often times it’s frustrating for entrepreneurs because we are doing things against the grain for what’s normal."

But this is true for all walks of life in some aspect. When someone doesn't get what you are trying to communicate it feels frustrating.

Much of being a child is going thru the hell of feeling misunderstood. Expressing an emotion and being told you shouldn't feel that way. The disconnect between supervisors and employees is similar too.

When we want to be heard and have our feelings minimalized, that stifles creativity. I'm working with Universal Music with some hitmakers right now and everyone is easy to get along with except one person who routinely causes conflict.

It's a challenge when you're around that type of energy and want to be creative. It's a challenge when you've created a startup but the world doesn't get your vision yet.

One of my favorite songs by Talib Kweli opens with the ad libs:

"You know what I'm saying
I can't do music with people I'm uncomfortable with
You know what I'm saying
I can't be on stage with you pouring out my soul if I don't like you."

That's Friends and Family off his album Gutter Rainbows. I was talking with Talib Kweli on 6th street in Austin, Texas a few months before he released Gutter Rainbows.

Talib was telling me about how excited he was about the new project and what he had in mind.

I was sharing some of my journey from poverty to getting accepted into the University of Texas and we were vibing on how important intention is behind the music you create.

Business is no different than music in that sense. When you stay true to doing something that means something, you'll find the path opens up for you despite obstacles.

So no matter what you're doing, don't fool yourself into thinking passion and purpose don't matter. Sure we have to pay our bills, but when we make time for what we care about to shine, doors open for us and make life worth living.

So shake things up. Do something you love this week. And keep doing it. Don't forget what brings you joy.

Art, music, photography, collecting antiques, listening to vinyl records, poetry these hobbies, interests, passions, nurture us if we're passionate about them.

The focus on what matters, as Pharcyde raps, Something That Means Something,
will develop deeper parts of us that lead to mastery. Opportunities come along when we cultivate the higher sense of beauty inside of us.

It's an energy thing. An evolution thing. A living life thing.

Purpose over profit highlight:

Greyston Bakery

Greyston Bakery, a Certified B Corporation that is best known for baking the brownies in Ben & Jerry’s Chocolate Fudge Brownie ice cream, is located in the impoverished community of Southwest Yonkers, New York.

Greyston’s open hiring policy offers employment opportunities to anyone, regardless of educational attainment, work history, or previous incarceration, homelessness, or drug use.

Anyone that comes to the front door of the bakery is given the chance to work, no questions asked.

Greyston provides its workers with resources, personal development tools, and professional training, to give them the greatest chance of success in their new position.

Hearing about businesses like this is inspiring. The first step is often the biggest but once we take 3 in a row the 4th is even easier. Let's keep walking forward to realize our dreams, one step at a time.

What are some of your passions that you haven't done in a bit?

Comment below!

PS. Know an entrepreneur making a difference? Invite them to join our tribe:

https://trevorwgoodchild.com/entrepreneurtalk

PSS. I'm working on the website for Entrepreneurs That Make A Difference and am seeking feedback from business owners on what benefits you'd like to see in a SAAS membership, let me know if you'd like to contribute your ideas and become an early adopter.

(Be sure to read my last blog The Reason Why More People Aren’t Entrepreneurs here).

Check out my hip hop podcast, From Da Jump 

Every Tuesday on Clubhouse 10am-11am CST I host a Startup Club Room called Entrepreneurs That Make A Difference - follow me @fbpolicypro to get find out more.



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New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant. I'm a Facebook ad policy specialist and can audit your funnel, and share what to say that Facebook wants to see instead - but just isn't telling you.

Want to book a call to talk to Facebook and get results? Get solid answers directly from the source instead of guessing, googling and playing roulette? Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled. My clients have included social media marketing agencies of Tony Robbins, Harv Eker and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? My calendar is here.

Tony Robbins

I get 100s of emails a week from businesses and advertisers asking for help when their facebook ad account keeps getting disabled, so my calendar gets booked fast. But if you want to get to the front, you can pre-pay for a consulting session here: Book a call

facebook ad account keeps getting disabled

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now! If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Mari Smith and Trevor W Goodchild

 

The Best Podcasts Are:


One of the benefits of living in the modern tech world is you don't have to guess anymore when you see success. "How did they do that??"

Often you'll be able to get the cool behind-the-scenes info on a business podcast interview where a wunderkind founder tells all.

The idea that we should all be working smarter not harder is put into warp speed when you're able to listen in to the genius of a decade's worth of knowledge distilled into a 40 minute podcast episode.

If you're a social impact driven entrepreneur, fighting for balance in the whole making a profit versus making a difference area, podcasts can be a treasure trove.

So I've compiled a list of a few of the top 5 startup-minded podcasts below:

Entrepreneurs on Fire

John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row

Art of the Hustle

Art of the Hustle – a podcast designed to inspire entrepreneurs and fuel their life’s work. With a casual and comfortable interview approach, listeners are invited into a conversation between the host Jeff Rosenthal, co-Founder of Summit, and his guests, exploring stories of success, failure, milestone events and of course, key advice that shapes the life of an entrepreneur.

Startup Stories - Mixergy

Andrew Warner who I drank whisky with at Many Chat's Conversations Conference in 2019 runs a highly rated podcast exploring the journey founders have gone on to achieve greatness - well worth the listen.

How I Built This 

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Masters of Scale with Reid Hoffman

The best startup advice from Silicon Valley and beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories and strategies that helped them grow from startups into global brands.

On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company.

Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks.

With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast.

Notable mention: The Tim Ferriss Show. I'm not a huge fan of Tim Ferris as it feels like he compiles and recycles data rather than having an actual aptitude but the interview guests he brings on are amazing.

Interested in something more along the lines of arts and humanities rather than business?

I just released a new hip hop podcast called From The Jump

From The Jump podcast discusses all things hip hop: new emerging artists & trends, song analysis, pop culture & the intersection of old school vs new school hip hop.

We keep it current, focusing on bridging the gap between hip hop as a genre and as a culture. MTV's Lyricist Lounge co-creator Wordsworth starts off the series with us.

Hopefully that'll get you on the right path without having to spend a long time googling what the best podcasts are.

These are all chocked full of gold you can learn how to mine yourself while also doing laundry or commuting across town.

Happy listening.

What are some of your favorite podcasts?

Comment below!

PS. Know an entrepreneur making a difference? Invite them to join our tribe: https://trevorwgoodchild.com/entrepreneurtalk

PSS. I'm working on the website for Entrepreneurs That Make A Difference and am seeking feedback from business owners on what benefits you'd like to see in a SAAS membership, let me know if you'd like to contribute your ideas and become an early adopter.

 



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                                              .  .  .

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant. I'm a Facebook ad policy specialist and can audit your funnel, and share what to say that Facebook wants to see instead - but just isn't telling you.

Want to book a call to talk to Facebook and get results? Get solid answers directly from the source instead of guessing, googling and playing roulette? Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled. My clients have included social media marketing agencies of Tony Robbins, Harv Eker and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? My calendar is here.

Tony Robbins

I get 100s of emails a week from businesses and advertisers asking for help when their facebook ad account keeps getting disabled, so my calendar gets booked fast. But if you want to get to the front, you can pre-pay for a consulting session here: Book a call

facebook ad account keeps getting disabled

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now! If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Mari Smith and Trevor W Goodchild

 

What are some habits that rich people have that the non-rich don’t?


I was poor and now I’m in top 1% earners in my country, so I probably am competent to answer this question.

Poor people don’t think about future, they are fully concerned about the current moment. They have not experienced financial security don’t know how to achieve it.

They know very well what it means to wonder how to pay for groceries.

(Be sure to read Trevor's last blog New Stimulus Checks, Schools On Track to Reopen & Inflation here).


At A Glance

∎ Develop A Savings Strategy

∎ Build A Network of Wealthy Colleagues   


∎ Create An Attitude of Gratitude  


1. Rich People Pay Themselves First

For years, I struggled with saving money. I had been saving a portion of my salary only to spend money on some substantial item like repairing my car after I drove straight into a tree; or something lavish like gambling on the stock market.

I had been earning good money—but I had no support from my family. I had no assets at the beginning and a family of five to support.

My saving ratio was hovering about 3-4% point. Then I read "Start Over, Finish Rich" by David Bach and got one main takeaway from it: pay yourself first.

The idea seemed a bit preposterous, our budget was tight and we had no leeway to put away a significant chunk of salary. What difference would have made saving money at the beginning of the month and not at the end of it, from leftovers?

It did all the difference.


(my saving ratio)

In a few months’ time, my saving ratio skyrocketed to about 20%. Yet again I spent all of my savings when we bought our first house in 2014.

For several months, we were almost as poor as during my time as a student—having two kids and on welfare.

We survived on stipends, and student loans as our main sources of income.

But I rebuilt my savings and spent them once again on the house renovation. That was at the beginning of this year.

Still, I was able to save for those extraordinary expenses thanks to the “pay yourself first” rule.

I estimate that thanks to the difference between my previous saving ratio and the current one—plus the fact that my income grew by about 90% in the last few years—I ended up with equivalent of my 14 salaries in my pocket.

I spent about 10 of them, but I could spend them in bulk on expansive things that improved quality of our life; not on trivia.

2. Rich People Don’t Buy on Impulse

Alright—let’s be honest—I do very little impulse buying although I’m not completely immune to the shiny promises of marketing.

But I'm totally not interested in brands and sometimes it works against me. I've bought the cheapest laptop in the store and I discovered it is absurdly slow. I have a lot of opportunities to practice my patience with it.

But 99% of time, it serves me well. I bought an old Mazda 626 about 10 years ago. I put into it almost double the initial price (half of which after that accident with a tree).

But that's still much less than half the price of a new car and I know quite a lot of folks who exchange a car every few years. That Mazda is a small fortune "saved".

I don't follow trends and I don't chase shiny objects. I buy new items when I need them; not when I want them.

3. Rich People Work On Their Attitude

Seriously, it provides more benefits and more hard cash in your pocket than any technical tips.

We are programmed by our social environment to think all sorts of strange things about everything.

If you were lucky and you had the right social environment, you would believe good things about possessing and managing money and those beliefs would make you richer.

Most of us, unfortunately, got crappy programming. Even today, schools are doing very little to change this (kids are taught tons of facts, but there is not a single lesson in the curriculum about how to save money).

Advantageous beliefs and habits:

a. Debt is your enemy.

Debt compounds like the interest rate on your savings compounds. Uncontrolled, it will eat your finances alive.

Controlling this consumes so much of your brainpower and mental energy that it's best to avoid debt altogether, as a principle.

It's hard to put debt-avoidance in the context of habit, it's rather what you DON'T do: you never ever borrow money.

b. You are responsible for your net worth.

Not your daddy, not your boss and not your wife (yeah, I know she loves to spend, my wife loves it too; still, take the full responsibility).

If you don't accept this belief, everything that regards your money "just happens" to you.

Control over your cash flow is in most cases just an illusion (for example a car accident can wreck your vehicle, your body, your career and finances), but it's a necessary illusion, so you will act proactively to grow your wealth. Nobody will replace you at this job.

c. Be grateful.

And be grateful about more than merely your material possessions or the level of your salary.

Be grateful for everything. William W. Wallace, the author of "The Science of Getting Rich", prescribes gratitude as the way to stay in touch with a mystic element of the universe that provides abundance (his theories were a precursor to The Law of Attraction, ideas which were more sensible than the modern versions).

Science confirms that when the brain is positive, every possible outcome we know how to test for rises dramatically.

By "every outcome" they meant also net worth, savings, salary levels and chances for career advancement. And gratitude is a shortcut to making your brain positive.

A relevant habit: write down every morning three new things you are grateful for.

d. Pay with cash.

In the era of plastic money, we have a tendency to not see money as real... till it is too late and reality is biting you in your rear.

Credit cards provide the illusion of abundance when in fact each use of plastic money moves you further toward poverty.

To avoid this trap, pay for everything in cash. When you hand your cash money to someone else, it has a real feel. Your mind will not be lull into airiness.

A nice piece of belief is this: "If you cannot buy an item with cash, you cannot afford it." You should never take a loan if you don't have enough cash stacked to buy the item in cash in the first place.

e. Track your expenses.

Track all of them. I note down a sum when I buy bread or a bread roll. I register every single cent that goes out of my pocket in an Excel sheet. This discipline makes me more disciplined when spending money on anything.

The habit of tracking expenses provides you some much needed awareness of where your money goes.

Carelessness and ignorance are the allies of poverty. Impulse spending will decrease significantly when you have to register each of your impulses on paper.

f. Keep the company of rich/frugal people.

Attitude is contagious. When you spend time with people who wisely manage their money, you’ll become better at this yourself.

Of course, the ‘example’ is more effective when they actively mentor you, give you advice (and you actually take action to implement it).

But being around them is the basic requirement. Your copying mechanisms will work even in the background, it's how people are wired, and it’s how children learn life.

This activity may be easily habitualized. Simply find an appropriate group of people and engage with them on regular basis.

Play sport with them, volunteer with them or attend church services. Absorbing attitudes from others works better offline, but it works online too.

If you cannot think of an opportunity to find such people in your neighborhood, find them in Facebook groups or forums.

Michal Stawicki www.expandbeyondyourself.com

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