Has Facebook sent you the ad restriction warning:”Your advertising access is restricted,” and you’re looking for a fix?
The ugly truth is that most articles online are just guessing on how to solve the “Your advertising access is restricted” ban. While I’ve worked at Facebook – now called Meta – and will give you the best advice on what to do.
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Table of Contents
ToggleYour advertising access is restricted – About
About advertising restrictions
What you may not know is there are many seriously bad actors active on Facebook 24/7, actively working to scam regular Facebook users.
So, while it may be a pain in the @#$, the Facebook ad policies and Community Standards remove a lot of scammers you never hear about, that could be jeopardizing your business presence on Facebook.
Sometimes, those getting the “Your advertising access is restricted,” ban have been mistaken for the actual bad actors making advertising challenging for the rest of us.
Your advertising access is restricted: Policy Violations
Advertising restrictions for policy violations
There’s a lot of similarities between a credit bureau and Facebook automations. Both keep track of infractions over time that add or subtract from your total score. Getting the Facebook ban, “Your advertising access is restricted,” is kind of like a bad credit report.
Another set of automations keeps track of how frequently your ad account is getting ad restrictions. If you get too many ads rejected in too short of a time, it could risk other ad assets.
Some businesses have gotten in hot water with Facebook’s ban bots enough that seeing “Your advertising access is restricted,” isn’t as big of a surprise. But, it’s still a brick wall when it comes to the next step for getting Facebook ads live again.
Maybe you’ve even run this exact ad before without an ad restriction! But, due to current automations, you’re now banned, unexpectedly, and seeing “Your advertising access is restricted.”
Why does this happen?
Your advertising access is restricted: Unusual Activity
Advertising restrictions for unusual activity
One of the themes I’ve seen recently is folks logging into Facebook while traveling and if you’re doing this, you’re increasing the chance of a ban due to unusual activity. DO NOT log into business tools on Facebook while you’re traveling. Schedule out your ads ahead of time, and organic posts, and talk to an assistant located where the ads are usually run from.
During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s solve Facebook ad issues (make sure to read Common Ad Policies Explained).
I know it’s kind of idiotic to think, I’m spending tons of money every month on Facebook ads, and all it takes is one vacation to Cuba, logging into Facebook business tools, and now everything is shut down.
Really, it’s for your own protection because there are a lot of hackers out there right now. Also, it points out just how granular Facebook restrictions can get – so it’s good to know when and how you can get restricted to ensure your entire funnel is squeaky clean.
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Your advertising access is restricted: Background
Your advertising access is restricted – what does it mean?
What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.
Some of the background behind Your advertising access is restricted flags comes from a systemic history check on your activity. Every is recorded on Facebook. Near misses, actual bans, ad rejections.
Just like my clients in cosmetic surgery discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook after a permanent ban after getting a Your advertising access is restricted rejection.
Even software engineers AT Facebook AND Twitter have reached out to me, asking for help with their restricted ad accounts. That’s how bad the automation restrictions have gotten.
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Your advertising access is restricted: Why
Why does Facebook say my advertising access is restricted?
Often Facebook may use header flags, like Circumventing Systems, to identify that something is wrong with your funnel. But, the machines have yet to get a definite flag from your ads or lander or forms. All the bots know is that something isn’t adding up and is non compliant.
Facebook might say your advertising access is restricted because all appeals are exhausted and you didn’t do anything specifically to show Facebook that you aim to follow the policies.
Or, you might have encountered a complete ban-level flag that if even said once, can get it all shut down.
Your advertising access is restricted: Causes
It’s very easy to get banned, especially when you’re joined at the hip with spammy sounding conversion copy and your entire brand on Facebook. Your Facebook Page usually isn’t banned first, typically you’ll get some ad rejections first. This may then trickle down to higher CPAs.
If you haven’t course-corrected in a Facebook-approved way by now, Facebook will make the determination that these Facebook ad policy missteps are intentional, leading to a Your advertising access is restricted ban.
How did I get myself restricted from advertising on Facebook?
In an ideal world you’d get a notification in emails from Facebook, or from the bell icon in the Meta Business Suite, or the Business Manager settings that notifies you of current ad restrictions when you get the Your advertising access is restricted ban.
Back in 2016, Facebook used to do things like this and give you more chances to course-correct your ads, policy-wise.
But, I think, given the amount of spammers in 3rd worlds, now the leash is a bit shorter. Most likely you got restricted by either an established pattern of ad violations, or a new Facebook ad policy just got rolled out that led to seeing the Your advertising access is restricted flag.
Your advertising access is restricted: First Steps
How do I unrestrict my Facebook ads?
A big mistake I see businesses make – even 8 figure businesses – is to immediately click Request Review before diagnosing why they were banned, and the severity of the flags that led up to seeing: Your advertising access is restricted.
The first step you want to take is a thorough audit of the ads that may have those flags inside them. And determine what Facebook actually wanted to see instead of the copy or creative you used, or your ad agency used.
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To troubleshoot your restricted account
What should you do first? Well, start with the audit, determine a theme amongst flags, and specifically look at how the Facebook ad policy automations apply to your type of business.
Facebook’s automations don’t act the exact same way with every business. Some niches are at higher risk than others. And, if you’re in a special ad category, you have limited targeting abilities. The ad policies come down on your brand in a different way.
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You’d think Meta wants your money instead of forcing folks to google stuff like, “your advertising access is restricted facebook how to fix,” but after the Great Tech Layoffs, Facebook’s reliance on automations just got supersized.
Sheryl Sandberg -who I’ve interacted with while working in tech at Facebook – is moving on to greener pastures. The focus is not on supporting Facebook advertisers right now – but this is where I can help, having done so much at Meta and working with established organizations like even my alma mater, the University of Texas.
If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.
“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”
Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.
How to appeal advertising restrictions
It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:
Requesting review does not send your ad to a human. It merely gives your ad’s rejection case to another machine who then says, “Oh, the 1st machine was right,” – 2nd machine.
The entire line of thinking here is wrong.
I think it stems from the urge to become a victim and feel helpless, instead of using logic and critical thinking to discover why your ad is under fire.
Basically, what you want to do with an appeal to give yourself the best shot is to identify all the microflags in your funnel, and the major flags. This includes your website as well as Facebook Page.
After doing this, gauge how severe each flag is, because the severity will determine what options you have for appeals. Then, remove those flags, by replacing the offending copy with compliant copy Facebook does approve.
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Only THEN, do you chat in and try to appeal. I’ve got this down to a science, if you do have a chance (the best appeals are within 48 hours of the ban hammer dropping), the process above will get you the best shot at recovering.
Facebook Ad Policy FAQ
Frequently Asked Questions
1. How to fix ad account disabled on facebook
Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs
2. How to enable my disabled facebook ad account
If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.
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3. How to appeal a disabled facebook ad account
As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:
A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.
You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook
4. how to get disabled ad account up and running
Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly.
5. How Many Policy Violations Before Account is Shut Down?
Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is.
And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here
6. How to remove restriction on facebook ad account
As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.
7. how long does facebook take to review restricted ad account
Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions.
8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account
In a situation like this, your recovery options depend on what is banned:
a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile
So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.
9. How To Get Your Disabled Facebook Ad Account Back
First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.
That being said, the same answer applies here to the instructions above, for appeals
10. How to unblock your Facebook ad account
Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here.
Still looking for solutions to the ban, your advertising access is restricted? Keep reading:
Your Advertising Access is Restricted Fix
Solutions to Restricted Facebook Account
Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?
I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.
I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.
Don’t lose any more money from Facebook bans and schedule your call with me now.
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It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.
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