Category: news

The New Facebook Design: How to Switch Back to Classic


Facebook just rolled out the mandatory new Facebook design for their platform and many people hate it.

Facebook CEO Mark Zuckerberg announced during the 2019 annual F8 Developer’s conference (@ 26:52) that Facebook is getting a massive redesign “to make Facebook easier to navigate.”


(F8 Cliffnotes here)

The new Facebook design “FB5” has a lot of white space everywhere and is intended to have a greater emphasis on Groups and Events. This means the Facebook News Feed will be less front-and-center.

You can have white space without having wasted space and everything scrunched up in the center.

But…it is supposed to reduce clutter?


The new design while saying that it’s made to reduce clutter, in fact actually makes everything look 10X more cluttered due to exaggerated ratios of white space between icons, News Feed, Messenger and more.

It's one thing to make a website more secure, but it's quite another to add increased time for scrolling for the same amount of info due to how far apart everything is space and of course additional lag time.

Can Google Duplex order me a new Facebook?

Credit Ad Week


Mark Zuckerberg’s intention is to restore the public’s trust in Facebook by ensuring that Facebook users have greater protection of their privacy but at what cost? If Facebook isn't fun & easy to use aesthetically, Mark is taking the big L.

Steve Jobs had a near genius level gift for aesthetic design, which is why Apple is one of the most popular companies for mobile phones and computers.

The popularity of iPhones and MacBooks isn’t just about their content, it’s in the sleek design that makes them easy to use as well as simply looking nice sitting on your bedside nightstand or coffee table.

MacBooks are notoriously harder to break into for viruses than Windows computers which adds to their appeal.

But, back to aesthetics - on this reddit post many users who are software engineers and gamers who use large computer monitors at home report on the challenges the new design presents:


The reality is, despite fans of the new Facebook design saying that it's geared towards younger people who are on their smartphones more, there are plenty of young people who are gamers.

From 8 year olds to 20 somethings, gaming - especially during Covid shut downs and stay-at-home orders - is a huge industry with millions of people actively gaming every day.

Gamers use large monitors for their daily internet tasks, as everyone else who is working from home right now may also use from 19 inch monitors on the small side to 62 inches on the larger side.

So what is the motivation for angering millions of people here and making a new Facebook design that is a copycat of Twitter?

Zuck has 6 components he wants Facebook to follow with the new design and going forward into the future for Facebook post 2020:

1. Private interactions - simple intimate spaces where you have clear control over who you’re communicating with.

2. End-to-end encryption - to exclude even Facebook from seeing your conversations

3. Reduced permanence - that your data won’t be stored forever with Facebook internally and won’t use your stories and messages later to come back and hurt you.

4. Safety - Facebook is going to attempt to build safety in for the shift of the new Facebook design.

5. Interoperability - the ability to seamlessly transition from using one Facebook owned asset like Instagram to another like WhatsApp.

6. Secure data storage - that Facebook won’t store your sensitive data in countries where dictators can just command Facebook to reveal your info.

From my time working at Facebook I can share that keeping these promises is going to be 100 times harder than it sounds.

Especially the reduced permanence.

There are so many rabbit holes with saved and cached data, and old files that I seriously doubt Facebook can honor that promise.

New access rules are coded into the new Facebook design to automatically flag perceived security threats as you use Facebook.

This brings into question, how many times will you be accidentally - or permanently - locked out of your Facebook Profile because of a glitch in the automations?

Many Facebook users know what I'm talking about, having to present their driver's license to a panel of strangers just to access their Facebook profile. Or marketers who get locked out of their ad account because of false flags.

Also Facebook’s new Lightspeed project for making Facebook Messenger faster - all of this sounds nice in theory but it appears like Facebook didn’t survey their users to find out what people actually like.

Welcome to the new FB5:



There’s a way to code privacy into a new design without losing the features of the existing design that people everywhere know, like and love.

Comments from an article by The Verge echo this sentiment:


The Search Engine Journal (SEJ)reported on this as well:


It appears the Facebook engineers are copying Twitter’s design - but again, if Facebook users wanted a mobile website design they would open their phones. It isn’t enjoyable to use a mobile website on your desktop. 
Critique on this reddit thread includes: “There are UI/UX rules and patterns for every platform. These "redesigns" are blatantly slapping mobile UX on desktop and decimating efficiency, which is what desktop is about.”

And “also it hardly shows any posts from pages. I shouldn't have to click on each individual page I follow to see their posts. That's a complete waste of time.”

The comments many made while humorous also pointed out design flaws:

“Is that why literally everyone hates these new bubbly huge shit designs ? They found out what? that straight corners are too oppressive? That decently sized buttons and texts are blindophobic? Enjoy your non oppressive bubbles and kid design…”

Literally everyone I know hates this design. Everyone. Why didn't Facebook do beta tests first and survey the people actually using the platform?

Determining if this design literally drives people off the platform to Facebook's competitors should have been numero uno on the to-do list before forcing everyone to roll out to a new design.

The problem is simple: giant icons make it harder to digest content on the Newsfeed. It's a big picture book instead of People Magazine with pictures and text. Facebook isn't Instagram. There are separate demographics for each platform even if Facebook owns both.

While I’m sure, given a year or so, we will all adapt and get used to the new design and maybe even reverse our opinions (I won’t though), there are important draw backs to note in the new design that even getting used to using won’t compensate for the loss of business revenue when folks leave Facebook due to decreased ease-of-use.

This is what I wrote Facebook when they still offered the option to switch back to the original design and asked me why I wanted to switch:

“The current design was working great - I could look and skim and click on what interests me."

"When you add extra scrolling to see the same info this increases obstacles to getting to the end result - content I like and enjoy that builds connections and keeps me on the platform.”

“I don't have the patience and neither does anyone else, to have to scroll for a longer period of time just to see 5 posts and determine if they interest me."

"It's like running an ad to a landing page and asking people to fill out a 50 question survey just to get a free ebook.”

“Not going to happen. The average attention span of someone is short, you have about 3 seconds to grab their attention at the start of an ad. It takes A LOT more than 3 seconds to see the same amount of posts - you are reducing the content consumable on Facebook for Facebook users by doing this.”

Needless to say, Facebook never replied and continued the roll out - which if spaced over 6 months maybe would have been more digestible instead of spaced over 2 months.

My critique is when you introduce more barriers between what people want (eg. content, connections, viewing their friends and liked Pages info) you reduce conversion rates for ads run on Facebook and people staying on Facebook.

So many people dislike the new design that there is even a Chrome plug in to trick Facebook into thinking you’re using an older browser and force it to revert to the original design.

Chrome Plug in for Regular Facebook Design called “Old Layout:”

https://chrome.google.com/webstore/detail/old-layout-for-facebook/abmkkackbbimmdbfjdilpnfaegaeagge

Also Revert Site offers a plug in to get you back your original Facebook here too:

https://chrome.google.com/webstore/detail/revert-site/cdnkbhnblhjdjifeibckehifjocllaja

Also this plug in:

https://chrome.google.com/webstore/detail/switch-to-classic-design/oancckmjgaoejmbedngcoiakblhacbog

Lifehacker’s article goes into a few details about it that I mention above too.

Old Facebook design For Mozilla Firefox users:
https://addons.mozilla.org/en-US/firefox/addon/old-layout-for-facebook/

Lastly there’s a User Agent Switch plug in that’s supposed to work pretty well too:

https://chrome.google.com/webstore/detail/user-agent-switcher/kchfmpdcejfkipopnolndinkeoipnoia/related

This might end up being just a temporary fix. Facebook changes their settings often and there could be a change coming that will the plugins from working.

It’s possible that Facebook features could be missing. The plugins can alter how the page is displayed, but they can’t restore features that Facebook might have disabled on their end.

I’m using the Old Layout Chrome plug in and so far everything looks fine.

Please review the permissions required for the plugins. I’m not BFFs with the plugin authors, so I can’t personally vouch for the security of the underlying code.

What do you think of the new Facebook design, FB5? Comment below!

               .  .  .

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Tesla’s Stock is Up – Elon Exceeds Expectations

Credit: Tesla CEO Elon Musk during the unveiling of the new Tesla Model Y in Hawthorne, California in March 2019. Photo: Frederick J. Brown/AFP, via Getty Images


The Tesla cars are like certain bands, either you love them or you hate them. Investors have been casting a dubious eye wondering how Elon Musk's car company will fair give COVID.

Tesla delivered a total of 90,650 vehicles during Q2 of 2020. This is an astounding 2,250 more than in the first quarter of the 2020. 82,272 Tesla cars were produced April to June this year, which is down from Q1 because of C19 holdbacks.

“While our main factory in Fremont was shut down for much of the quarter, we have successfully ramped production back to prior levels,” Tesla wrote during their Q2 announcement.

Credit: https://electrek.co/2020/07/02/tesla-announces-q2-deliveries-90650-electric-cars-beating-expectations/


Tesla Stock Rises

Audi just reported a more than 30% drop in deliveries in Q2, so Tesla is definitely ahead of the curve. Tesla’s market valuation is just over $224 billion (as of the date this blog is published).  

Tesla has also passed the market caps of Dow components Coca-Cola (KO), Disney (DIS), Cisco (CSCO), Merck (MRK) and Exxon Mobil (XOM).

Tesla was predicted by CNBC analysts to deliver only around 70K and well over shot low expectations. As a result, Tesla's stock is rising. TSLA is up $100 (9%) trading at $1220 pre-market value (as of July 2nd, 2020).


Elon Musks's electric car company is showing great headline numbers for an auto industry struggling to make profits on new car sales due to the pandemic. Some of this is attributed to Tesla entering China as a manufacturer, when prior, Musk had only sold Teslas there.

The Secret to Tesla's Success

Tesla shares are on a bull run now even in spite of the economic downturn the world is facing, and this is largely possible because Musk understood how to dominate a niche market.

It wasn't just about going green, but targeting a market of buyers who wanted to go green without losing the class and style this level of luxury vehicles offer.

Just like Tuesday's blog reported that there is something beyond the surface at play, with how the Facebook algorithm prioritizes content, Elon Musk didn't just sell an electric car. He sold a lifestyle.

There are many lessons other automobile manufacturers and startups can learn from analyzing the rise of Tesla's success. Clearly cheap gas prices right now don't offer an incentive to buy electric cars.

Many sustainable energy companies that provided wind and solar options never survived, and this was largely because their marketing strategy depending on everyone just realizing going green is the right thing to do. 

Elon Musk focused on dominating a single niche of wealthy-ish suburbanites who wanted to support renewable energy but not sacrifice aesthetics in the process. And his strategy is succeeding.

How can you use this strategy in your business? What sub niches exist with your main target audience that have potential for new products to serve their interests?

                                              .  .  .

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If You’re White & Don’t Know How to React to Floyd’s Death…

Credit: Rachel Fergus/RiverTown Multimedia

Disclaimer - while this is normally a business blog (eg last blog on Biz Metrics) in the wake of George Floyd's death I can't stay silent on how we got to this point.

Protests rock the nation as many discover the motivation to stand up and fight for civil liberties and equality for blacks after George Floyd was racially killed by officer Derek Chauvin.

Now white people are scared of being labeled racist and wonder what to do.

There were decades of police brutality against African-Americans before now, but with the advent of smart phones, suddenly the nation is captivated by the tragedy unfolding before them.

Speaking with a Crisis Intervention specialist on the phone, who is black, I learned that he is bombarded with calls from his white friends and clients asking how they should be reacting to Floyd's death.

Questions like this frustrate me. Growing up in an all black and Mexican neighborhood as a child, many social constructs of race and class were de-codified quickly when our common language was mutual poverty.

I saw how my dad was racist and how false his ideas about blacks and Mexicans were.

In middle school, due to federal race quotas at white west side schools my whole neighborhood was bussed out of our hood to a rich white school we weren't comfortable at.

I was the only white kid on the bus. With four people to a seat, being bussed from the east side, before gentrification brought white people to poor neighborhoods I quickly saw how I was perceived to represent oppression, lost job opportunities and systemic racism.

It was a trial by fire. I got into a lot of fights. The first week my glasses got thrown out the window. Crypts and Bloods gang signs were being thrown left and right by these middle schoolers.

I learned early on, real recognize real. I was the son of a construction worker, we were broke as well. After a lot of conflict, I slowly gained acceptance and with this acceptance I saw clearly how we have-nots were perceived by the rest of the world.

I had an advantage, being white, because it was assumed that I was headed places other than drug dealing. But the incredible amount of entire life times planned out in the single look of eyes by someone white in a position of authority shook me.

I saw why even young kids were cynical. If they were a POC, they were expected to fail more than to succeed, and this kind of thinking got into their heads. Sometimes it was a self-fulfilling prophesy.

Many times it was straight up wrong and prejudiced. This came from school administrators, employers, police, bank tellers, homeowner associations, middle to upper class suburbanites and more.

I had good friends who were white, some no longer friends now, who showed me their beliefs about blacks and other nonwhite races through subtle comments I picked up on. The nuances were clear to me now due to my non-trust-fund up bringing.

I couldn't believe this shit was so pervasive. I talked with my friends who were black like,

"Do you actually see this? You deal with this daily?"

"Yup."

And yet, black people continued to give whites revealing their prejudices, passed down from parental figures, free passes. Infinite amounts despite white people's ignorance at how they came off.

Yet...white people get to be defensive, as if they are the victim, if there needs to be a sincere discussion about race, class and social constructs? WTF.

The Myth of White Fragility

I hear many convos about "white fragility" and white people not knowing how to talk about racism. Dictionary.com defines white fragility as:

"The tendency among members of the dominant white cultural group to have a defensive, wounded, angry, or dismissive response to evidence of racism."

It's mind boggling to me to hear these types of conversations because the only people afraid to talk about racism are people who are racist to some extent.

When you are the only white person for more than a 15 mile radius in your neighborhood, growing up, you learn pretty quickly about white people who often unintentionally insult black people with assumed predictions of black people's lack of ambition, success and intelligence.

Systemic Racism Comes From Passed Down Beliefs 

The over policing of black neighborhoods leading to more blacks in prison is a known issue for those growing up beneath the poverty line.

The threat of life or death being in every encounter between the police and black people versus the innate security white people have with the police is a large dissonance in basic comprehension of the issues at stake.

Then there is the over compensating actions of white people who, unable to have honest conversations with themselves about inner ingrained prejudices, want to festish-ize black people.

But I Have Black Friends...

How many conversations have you seen on Facebook where an "all lives matter" white person defensively claims, "But I have black friends!"?

It isn't about 'having' black friends buddy. It's understanding how you marginalize another race's struggle against the unequal treatment they receive in job opportunities, education, and systemic racism in local police, state legislation and even the office of the president (after 2016 especially).

The especially frustrating part of this is almost every person I've seen post about all lives matter or how they, as whites, feel marginalized and not allowed to talk about things is that these people are just whining about themselves.

There is no understanding of a greater issue here other than their personal butt-hurt feelings that perhaps others perceive their prejudices more than they do.

Instead of posting on Facebook, about how you as a white woman, or man, are the 'victim' of censorship, take a good long hard look in the mirror and ask,

"What are my assumptions about black people?"

That's a good place to start. And realize just like Aspergers syndrome you can unlearn bad habits and learn how to improve your self-awareness. Don't defensively try to overcompensate.

The Winners Write the Textbooks

This defensive overcompensating doesn't help anything at all. Making black people into some sort of boyscout badge you collect and pin to your lapels doesn't make you less of a racist. It does the opposite.

One of the reasons why blacks have struggled to gain equal footing in America is because America was the only country to make slavery inherited from mother to child. Even Greek slaves had rights.

That level of labeling blacks as less than human continues post reconstruction era with vagrancy laws that rounded up freed slaves and charged them debts they could only repay by going back to work on the plantation.

These same plantation owner confederate types who never thought black people deserved the same rights as whites taught their sons and daughters for generations their racism.

So in-spite of progress, technology, Emancipation Proclamation (made mainly to keep Europe out of the war) and even the internet we have generations of people growing up with money, entitlements and racism running for public office.

They become legislators with these passed down beliefs that defied basic common sense that ended up manifesting in white-washing history text books and gerrymandering to invalidate minority votes.

When I spoke at the Teacher's Union in Austin Texas about the debate legislators were having to take out all mentions of slavery from Texas textbooks I asked Texas legislators a simple question:

"How is less information about our history, and black history, going to empower students?"

The winners write the textbooks. It's from the top down that the discussion of race and equality has been suppressed as Noam Chomsky famously said:

“Control of thought is more important for governments that are free and popular than for despotic & military states.
The logic is straightforward: a despotic state can control its domestic enemies by force, but as the state loses this weapon, other devices are required to prevent the ignorant masses from interfering with public affairs, which are none of their business…the public are to be observers, not participants, consumers of ideology as well as products.”

From School to Jail Pipeline

The pipeline from school to jail for blacks especially, is just another attempt to re-establish the free labor system of the plantation days as prisoners make products at jails that are sold for profits they don't get a share of.

Part of the pipe line from school to jail is established by teaching only how to pass standardized tests instead of social skills, critical thinking and conflict-resolution training.

More contributors to this are permission parenting, being too afraid to establish consistent boundaries at schools (as well as defunding schools in minority neighborhoods and funding rich white schools with even more money).

When I was a substitute teacher at Austin Independent School District, I saw real life examples of this.I was working on my Bachelor's at UT and substitute teaching on days I didn't have class and saw some horrible things at Fulmore Middle School.

At Fulmore there was a whole grade level of kids who had behavior issues and were previously kicked out of regular ed to the Alternative Learning Center(ALC) for students who couldn't socialize without disrupting class.

These kids were 99% minorities, with very few white kids among them. The ALC said, "We give up," and kicked this same group of kids, who cursed out teachers and started fights back to Fulmore Middle School.

Due to group testing, the teachers just passed them on from grade level to grade level without any real intervention done. Same social problems, same lack of consistent boundaries being enforced, it was clear that jail was in the future for many of these kids.

Stop Assuming the Worst in POC Students

I talked to one of these "problem students" who was causing trouble and avoiding doing his math assignments in class. He was a young black kid about 9 or 10 years old.

I didn't talk down to him or just assume he was deliberately slacking off to make the teacher mad or make it about myself at all like I've seen some teachers do. I simply asked him,

"Do you like math? What obstacles are you facing with it?

He really opened up to me and talked about troubles at home and stated that he was actually good at math but was self conscious of "appearing too smart" around his friends.

We had a conversation about the future and the kind of opportunities available for those gifted in math and science. I shared that having a skill in math can lead to higher paying careers and opportunities.

And not just that. But how to make it real to him, the kind of lifestyle you can benefit from when you aren't broke.

It got through to him and he became very diligent at getting even better at math than when he started the semester.

Just a change of tone, from expecting the worst from kids who faced other problems besides school, and giving a real world context made all the difference.

This student succeeded because he wasn't labeled as any different than his white classmates, or expected to fail because he was black.

Just having a real conversation and being acknowledged isn't an impossible thing to do yet we don't see it happening at the frequency needed to change the world for the better.

Ron Clark has demonstrated without hesitation that being real with students improves their academic performance and commitment to education. Veiled racist assumptions doesn't so let's change this.

Separate Has Never Been Equal

So when there are white people who now want to sooth their fears of being perceived as racist by segregating black people into a box to be checked off to include their social circles, or that having black friends is somehow part of 'a list of accomplishments'

-- that's wack af. And low key prejudiced.

This kind of thinking misses the entire point that it is by segregating black people as less than or needing a special category from whites, you just come off as racist.

White people worried about being labeled racist - do less talking, more listening. Start actually paying attention to the social structures you benefit from that not everyone has access to.

Stop worrying about your public image and have some honest reflection about what your real thoughts and opinions are about black people. Examine where these beliefs come from:

*Experiences?
*Assumptions?
*Things you read in a magazine or heard from a friend?
*Beliefs from comments your parents made?
*Religion or the desire to fit in to your white social groups?

Unless you take the time to f-ing be honest and learn how your perception was formed, you will probably continue to feel overly sensitive talking about race.

Race isn't something to be afraid of talking about unless you're hiding something from yourself.

Stop hiding.

Recognize you may have innate prejudices by just how you were brought up, identify these and see how they conflict with reality to move beyond them

                                              .  .  .

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