Credit: Hootsuite
While DJ Ricky Desktop is going viral on TikTok we have a new tool to reach out audiences:
Instagram Reels
(Check out the last blog on Einstein's technique for Combinatory Play)
Here's a few tips for using Instagram Reels:
Instagram Reels for Business Tip #1: Show Behind the Scenes
People love to see what’s behind the scenes. Whether that’s the making of a movie, a Netflix documentary, or the real life behind the camera for a celebrity - people are addicted to finding out what’s really going on.
You can leverage this instinct for your business by showing a human side, that’s less than picture perfect. This will help create an authentic connection between your audience and your brand.
Instagram Reels for Business Tip #2: Over Deliver High Value Content
Posting high value content is a great way to build a community. There’s the reciprocity factor once you give your followers your top tips they’ll feel loyalty to your brand.
Highlight ways your audience can save time by using tried and trued methods you can share and increase the know-like-and-trust factor.
Instagram Reels for Business #3: Review Services or Products
Some of the greatest brand launches have come from partnerships between existing companies and influencers.
A great example is when Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers partnering with Subaru.
Graham published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff for Subaru’s #MeetAnOwner campaign, showcasing the new Impreza.
Equally important is since Reels are pushed out on the Reels Explore Page, IG users who don’t follow you will see your content — this has potential!
Lagavulin is well-known among whisky aficionados but not as much for casual drinkers.
Lagavulin changed this practically overnight with a video featuring Nick Offerman who played the “man’s man” Ron Swanson on Parks and Rec.
Offerman sits in complete silence for 45 minutes sipping a glass of Lagavulin next to a cackling fire. Whisky aficionados liked this so much they created a 10 hour loop of Offerman drinking whisky:
Why this works is because Offerman isn’t a Brad Pitt - he’s lesser known with his own cult following, which is the definition of a micro-influencer.
The whole video feels absurd and like an inside joke but it worked like gangbusters for Lagavulin because of the targeting and match between Offerman’s personality and the whisky’s brand persona.
Think about using this approach with Instagram Reels and see which influencers match your brand you can feature on your channel.
For a more hands on guide, Guiding Tech has a great article about IG Reels here.
No matter what you do, it's an exciting new tool and the key to maximize new feature releases by social media sites is to dig in and use them a lot, consistently during the first few months of launch.
What is your favorite Reel so far? Post either links to your own fav from a public figure or one you're really proud of creating below:
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