With inflation slowly coming down and many geopolitical changes, I was curious to see how companies plan to adjust their 2025 marketing budget and I’ve been seeing reports of advertisers increasingly getting the Your advertising access is restricted facebook ad ban.
Keep reading for more info on that but first let’s talk about how marketers are spending ad money moving into 2025.
So, marketing guru Neil Patel surveyed 11,093 marketers to see how they plan to invest their marketing dollars and what they plan to do with their budgets per channel.
And, of course, he wanted to know the “why”.
Let’s see what Patel found out and well as the trend of marketers getting hit with Your advertising access is restricted bans from Meta when Facebook ban bots go rogue.
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A lot of people have saying the sky is falling and SEO is dead – did you believe them? I see them all the time on Linkedin:
I saw this post and thought: “Well, these Chicken-Littles clearly didn’t analyze the data.”
Here are the stats for SEO usage this year:
So, quite a contrast to all the hype on how AI is going to kill SEO. It is not. My dad can’t even check his email. There are scores more who won’t be using ChatGPT or another AI program to replace Google, even 10 years from now. We all move at different speeds.
44% of marketers plan to increase their SEO budget. The number 1 reason was that most marketers believe SEO is still alive and doing well, as AI results haven’t affected most people’s traffic drastically.
As for the 39% that plan to keep it the same, the number 1 reason was because it is working.
And for the 17% decrease, there were a few reasons…
- The fear of algorithm changes, which they didn’t like how their traffic could go up or down, and they have mainly experienced a downward trend.
- The second most common response was that they were afraid of what search results would look like in the future due to AI.
It seems like just the fear of AI taking over is causing more decline in SEO than AI itself is actually causing.
Think about that.
Now, let’s talk about some trends with paid ads budget, for what marketers are paying for Google ads to increase visibility of their brand’s social media presence online:
52% of marketers plan on increasing their paid Google ad spend, and 64% plan on increasing their paid Bing ad spend.
The main reasons were:
- It costs more over time.
- It works, and there is a direct ROI.
- Bing is less competitive than Google even though it doesn’t have the volume.
As for the group that was maintaining their budget, the most common response was because it works. The second most common response was that they couldn’t get more funding allocated to paid search due to economic hardship.
As for the decrease, 38% of marketers plan on spending less on Google, and 7% plan on spending less on Bing. The most common responses included:
- It is too hard to make a profit with rising costs.
- Shifting budgets to more affordable platforms.
Add in the cost of seeing a Facebook ad ban like Your advertising access is restricted and ad costs are sky rocketing across the board.
Speaking of Facebook, let’s talk about what the trends are for social spending on Facebook ads, TikTok ads, Instagram ads and more:
The graphs regarding social ad spending are all over the place.
X was the winner, with marketers planning to increase their budget by 55%. The most common response was because ads on X were affordable.
The second most common response was that they feel X is more politically accepted than before.
When you look at the other platforms, the biggest reason for the increases is that they work, and the goal is to scale up the ads to drive more revenue.
As for maintaining the budget, the responses were a bit different for most social networks.
- Facebook – most marketers wanted to maintain their budget as it works, but in most cases, this group didn’t want to increase it as they felt there were other social networks where the money would be better spent.
- Instagram – people felt it was worth being on Instagram. Still, the biggest reason for not increasing was many marketers felt influencer marketing and working directly with people on Instagram produced a better ROI.
- YouTube – main reason for maintaining economic reasons and they didn’t want to decrease as it is working.
- TikTok – similar to Instagram, marketers felt it was worth maintaining, but there was a better ROI working directly with the influencers.
- X – this one was a bit different, a lot of marketers choose to maintain until they could see what would happen with X traffic in 2025 when it wouldn’t be an election year. They felt X may not have the volume to increase their spending.
- Pinterest – the biggest reason for maintaining was they couldn’t scale their Pinterest ads any further without breaking their ROI.
- Snap – the biggest reason for maintaining was they felt the money would be better spent on other networks, but they didn’t want to decrease their Snap budget due to the ROI being good compared to different channels. When we followed up and asked why not scale further if the ROI was great, most people commented back with “Snap doesn’t have the volume to scale up”.
- LinkedIn – not everyone was advertising on LinkedIn. The majority are in the B2B category and felt they had to maintain as there weren’t as many options for B2B companies. And the main reason for not scaling was they couldn’t get the numbers to workout from an ROI perspective.
Now, as for the budget decreases on these social platforms, it could summed up by two common responses:
- Ad costs are rising, which is hurting their return on ad spend. So naturally, they have no choice but to decrease their spending.
- Marketers felt influencer marketing was cheaper than paying the networks directly and provided a better ROI.
Ultimately, the marketing trends are showing that AI is not killing SEO and that there are different factors leading to increased ad costs, not that ChatGPT has suddenly replaced SEO or PPC or Facebook ads. People run profitable FB ads every day and when they see “Your advertising access is restricted,” they find me.
When Facebook won’t give you any answers. Are you looking for a solution and want to stop losing money stuck in Facebook jail?
You may be surprised to learn I worked at Meta, and Facebook before it was called Meta and you may be even further surprised to learn even engineers who created the ban automations have asked me for help when they got hit with their own bans.
That’s how bad ad account restrictions are getting due to it being automated. Schedule a discovery call here.
The ugly truth is that most articles online are just guessing on how to solve the “Your advertising access is restricted” ban as people search everywhere even on Quora & Reddit, or YouTube for answers. But, since I’ve worked at Facebook – now called Meta – I will give you the best advice on what to do, like I have successfully done many times before.
Your advertising access is restricted – About
About advertising restrictions
What you may not know is there are many seriously bad actors active on Facebook 24/7, actively working to scam regular Facebook users.
So, while it may be a pain in the @#$, the Facebook ad policies and Community Standards remove a lot of scammers you never hear about, that could be jeopardizing your business presence on Facebook.
Sometimes, those getting the “Your advertising access is restricted,” ban have been mistaken for the actual bad actors making advertising challenging for the rest of us.
Your advertising access is restricted: Policy Violations
Advertising restrictions for policy violations
There’s a lot of similarities between a credit bureau and Facebook automations. Both keep track of infractions over time that add or subtract from your total score. Getting the Facebook ban, “Your advertising access is restricted,” is kind of like a bad credit report.
Another set of automations keeps track of how frequently your ad account is getting ad restrictions. If you get too many ads rejected in too short of a time, it could risk other ad assets.
Some businesses have gotten in hot water with Facebook’s ban bots enough that seeing “Your advertising access is restricted,” isn’t as big of a surprise. But, it’s still a brick wall when it comes to the next step for getting Facebook ads live again.
Maybe you’ve even run this exact ad before without an ad restriction! But, due to current automations, you’re now banned, unexpectedly, and seeing “Your advertising access is restricted.”
Why does this happen?
Your advertising access is restricted: Unusual Activity
Advertising restrictions for unusual activity
One of the themes I’ve seen recently is folks logging into Facebook while traveling and if you’re doing this, you’re increasing the chance of a ban due to unusual activity. DO NOT log into business tools on Facebook while you’re traveling. Schedule out your ads ahead of time, and organic posts, and talk to an assistant located where the ads are usually run from.
During my years working at Facebook I helped thousands of advertisers from SMBs to Fortune 500s solve Facebook ad issues (make sure to read Common Ad Policies Explained).
I know it’s kind of silly to think, I’m spending tons of money every month on Facebook ads, and all it takes is one vacation to Cuba, logging into Facebook business tools, and now everything is shut down.
Really, it’s for your own protection because there are a lot of hackers out there right now. Also, it points out just how granular Facebook restrictions can get – so it’s good to know when and how you can get restricted to ensure your entire funnel is squeaky clean.
Your advertising access is restricted: Background
Your advertising access is restricted – what does it mean?
What to do if your Facebook Ad Account is disabled and everything you can do to reinstate including how to resolve payment issues, rejected ads, and get support.
Some of the background behind Your advertising access is restricted flags comes from a systemic history check on your activity. Every is recorded on Facebook. Near misses, actual bans, ad rejections.
Just like my clients in cosmetic surgery discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook after a permanent ban after getting a Your advertising access is restricted rejection.
Even software engineers working with Elon Musk at Twitter have reached out to me, asking for help with their restricted ad accounts. That’s how bad the automation restrictions have gotten.
Want the same white glove treatment solving Facebook bans?
Click here, to schedule a discovery call.
Your advertising access is restricted: Why
Why does Facebook say my advertising access is restricted?
Often Facebook may use header flags, like Circumventing Systems, to identify that something is wrong with your funnel. But, the machines have yet to get a definite flag from your ads or lander or forms. All the bots know is that something isn’t adding up and is non compliant.
Facebook might say your advertising access is restricted because all appeals are exhausted and you didn’t do anything specifically to show Facebook that you aim to follow the policies.
Or, you might have encountered a complete ban-level flag that if even said once, can get it all shut down.
If your Facebook account has been restricted from advertising, this guide will show you how to appeal your account ban and create ads again in no time
Here’s a quick guide on solving getting your advertising access restricted:
Restricted Facebook Ad Account Recovery Guide
Your advertising access is restricted: Causes
It’s very easy to get banned, especially when you’re joined at the hip with spammy sounding conversion copy and your entire brand on Facebook. Your Facebook Page usually isn’t banned first, typically you’ll get some ad rejections first. This may then trickle down to higher CPAs.
If you haven’t course-corrected in a Facebook-approved way by now, Facebook will make the determination that these Facebook ad policy missteps are intentional, leading to a Your advertising access is restricted ban.
How did I get myself restricted from advertising on Facebook?
In an ideal world you’d get a notification in emails from Facebook, or from the bell icon in the Meta Business Suite, or the Business Manager settings that notifies you of current ad restrictions when you get the Your advertising access is restricted ban.
Back in 2016, Facebook used to do things like this and give you more chances to course-correct your ads, policy-wise.
But, I think, given the amount of spammers in 3rd worlds, now the leash is a bit shorter. Most likely you got restricted by either an established pattern of ad violations, or a new Facebook ad policy just got rolled out that led to seeing the Your advertising access is restricted flag.
Your advertising access is restricted: First Steps
How do I unrestrict my Facebook ads?
A big mistake I see businesses make – even 8 figure businesses – is to immediately click Request Review before diagnosing why they were banned, and the severity of the flags that led up to seeing: Your advertising access is restricted.
The first step you want to take is a thorough audit of the ads that may have those flags inside them. And determine what Facebook actually wanted to see instead of the copy or creative you used, or your ad agency used.
Tried this already but are tired of spinning the barrel? Schedule your complimentary discovery call with me here, and we’ll see if you’re eligible for my services.
To troubleshoot your restricted account
What should you do first? Well, start with the audit, determine a theme amongst flags, and specifically look at how the Facebook ad policy automations apply to your type of business.
Facebook’s automations don’t act the exact same way with every business. Some niches are at higher risk than others. And, if you’re in a special ad category, you have limited targeting abilities. The ad policies come down on your brand in a different way.
You’d think Meta wants your money instead of forcing folks to google stuff like, “your advertising access is restricted facebook how to fix,” but after the Great Tech Layoffs, Facebook’s reliance on automations just got supersized.
Sheryl Sandberg –who I’ve interacted with while working in tech at Facebook – is moving on to greener pastures. The focus is not on supporting Facebook advertisers right now – but this is where I can help, having done so much at Meta and working with established organizations like even my alma mater, the University of Texas.
If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.
“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”
Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.
How to appeal advertising restrictions
It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:
Requesting review does not send your ad to a human. It merely gives your ad’s rejection case to another machine who then says, “Oh, the 1st machine was right,” – 2nd machine.
The entire line of thinking here is wrong.
I think it stems from the urge to become a victim and feel helpless, instead of using logic and critical thinking to discover why your ad is under fire.
Basically, what you want to do with an appeal to give yourself the best shot is to identify all the microflags in your funnel, and the major flags. This includes your website as well as Facebook Page.
After doing this, gauge how severe each flag is, because the severity will determine what options you have for appeals. Then, remove those flags, by replacing the offending copy with compliant copy Facebook does approve.
Free eBook: Top 5 Reasons Agencies Fail at Facebook
Only THEN, do you chat in and try to appeal. I’ve got this down to a science, if you do have a chance (the best appeals are within 48 hours of the ban hammer dropping), the process above will get you the best shot at recovering.
Still looking for solutions to the ban, your advertising access is restricted? Keep reading:
Solutions to Your Advertising Access is Restricted
Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?
I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.
I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.
Don’t lose any more money from Facebook bans and schedule your call with me now.
Don’t take my word for it, let my clients tell you what it was like working with me:
It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today.
I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.
If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!
If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.
Free eBook: Top 5 Reasons Agencies Fail at Facebook
Ad Account Restricted Facebook FAQ
Frequently Asked Questions
1. How to fix ad account disabled on facebook
Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs
2. How to enable my disabled facebook ad account
If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.
Ready to Finally Make the Money You Need in the Hours That Work for You & Your Family? Don’t miss out,Learn More here.
3. How to appeal a disabled facebook ad account
As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:
A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.
You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook
4. how to get disabled ad account up and running
Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly.
5. How Many Policy Violations Before Account is Shut Down?
Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is.
And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here
6. How to remove restriction on facebook ad account
As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.
7. how long does facebook take to review restricted ad account
Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions.
8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account
In a situation like this, your recovery options depend on what is banned:
a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile
So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.
9. How To Get Your Disabled Facebook Ad Account Back
First, let me also address the elephant in the room: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.
That being said, the same answer applies here to the instructions above, for appeals
10. How to unblock your Facebook ad account
Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here.
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