Has Meta given you a Facebook Ad Account Restricted?
It’s happening A LOT these days, which you’d know reading my last guide.
And when you reach out to Facebook they give you a wall of silence or misinformation.
Not very helpful is it?
Also, you may have designed your site based on colors you like. But are they colors that convert to sales? Find out more on that later in the article.
I’ve worked at Meta and will provide some helpful insights on remaining ban-free. Stay tuned to learn some secrets to increasing sales with brand colors and reducing the risk of getting banned when running ads on Facebook.
Facebook will punish you for ad policies you can’t even read on their transparency center online because the automations are programmed to flag for much smaller policy violations without notifying you.
It’s a shock seeing things like “Your account is restricted ” and the truth about Facebook restricted ads is that it is not a human making the final decision restricting your ad account.
Even as you’re reading this blog your smartphone already has notifications for Instagram or Facebook but I guarantee 9 out of 10 times those notifications won’t tell you that you have a restricted account or why it happened.
I’ll tell you what can help – learning more about how Facebook’s bots enforce advertising restrictions, so you don’t get caught and sent to Facebook jail for breaking their rules.
Certain ad policies like Personal Attributes flag they have gutted their website of all images showing you what to beware of. In fact, this blog has those images on my ultimate guide to personal attributes here.
Want to save time and money? Just schedule a complimentary discovery call
Up next, I’ll dive into how to use colors correctly for improving sales conversions.
What Colors Should You Use on Your Website
Your favorite color might be costing you customers.
Just because you love blue doesn’t mean you should use it on your website.
It can be powerful for tech and finance companies, but it’s not the best choice if you’re in the fashion or entertainment business.
To maximize your site’s conversion potential, you should align your visual branding colors with audience expectations.
Here’s a useful chart to guide you:
CTA
When it comes to your CTA buttons, the most important thing is contrast. Make sure you pick a color that stands out from the other colors on your page.
Here are some colors and their conversion power:
The best way to find out what works for your business and audience is to run A/B tests.
BUT, none of these converting color strategies will matter if Facebook has banned you, so let’s address ad restrictions.
Facebook Ad Account Restricted:
About advertising restrictions
Often a Facebook ban happens because Facebook already had their eye on you. Getting an ad account restriction on Facebook happens when FB ad policy automations build a character profile of your ad account based on ad approval vs ad rejection basis. Get too far in one direction for rejections, and the red alert goes out to the bots to shut you down.
Your advertising access is restricted – what does it mean? Facebook account restricted what to do
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Want to know the secret to escaping Facebook jail? I’ve seen folks banned for how they phrased their shipping and handling policies. It was a skincare company, so they had to watch out for getting hit with the Personal Attributes flag.
And yet, that wasn’t even what got them under fire when they found me and asked for my help. It was the small print in their S&H policy that violated a big policy they had no idea Facebook was punishing them for.
When you get your advertising access restricted it means the Facebook bots found something big or small somewhere in your funnel against policy.
Ready to stop guessing and stop losing money and time? Click here for a complimentary discovery call.
I’ve worked side-by-side with the software engineers at Meta, and offer better answers on this topic than many blogs you’ll find after googling facebook ad account restricted. All white hat.
Facebook Ad Account Restricted: The Future
It’s 2049, and you’re jumping rooftop to rooftop, you’re running from the evil Facebook replicants attempting to shut down your Facebook ads and steal your ad profits with unnecessary bans, what should you do?
Ban the banners? Hulk out like Bruce Banner? It’s important to remember Meta is a big company, and there’s a lot of contradictory info because, and I know from working there, Facebook’s teams don’t communicate with each other very well.
Also a huge shift is happening for TikTok creators and businesses using TikTok for funnels. A lot of businesses are doubling down on an American-owned company, to ensure stability in access to ads.
The Surprisingly Simple Facebook Ads Playbook For A Post-TikTok World
Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok’s future hanging by a thread and its U.S. app store presence uncertain, marketers who’ve bet their e-commerce success on TikTok Shop face a critical moment.
And it stings.
After TikTok generated an impressive $33.2 billion in global sales in 2024—a figure that more than doubled year-over-year—and captured an audience that spends 95 minutes daily on the platform, watching it all turn vulnerable feels particularly painful.
Yet here’s a twist—this disruption might be just the opportunity you’ve been waiting for. Although TikTok Shop is great at driving impulse purchases (a whopping 55% of sales are spontaneous buys), Facebook’s ad platform offers something potentially more valuable: simplicity plus stability. By tuning into just a few key Ads elements, brands are winning and growing on Facebook.
Why Facebook Ads deserve your attention now
The TikTok chaos exposed a truth about e-commerce we all know but don’t alwasy like to face: Diversification isn’t just smart—it’s a must for survival.
Sure, TikTok Shop’s explosive growth has turned heads. With $9 billion in U.S. sales in 2024, the platform has grown a staggering 650% since it launched. Yet for more than a decade, Facebook Ads has been digesting mountains of data, refining relentlessly, and quietly crushing it. The platform delivers something that feels like gold in today’s uncertain times: predictability plus performance.
It’s also interesting to note that Facebook’s recent AI advances have made success easier to come by. Think you need a Ph.D. in audience targeting to get decent results? Those days are gone. You no longer need elaborate targeting strategies or technical wizardry to see impressive returns. Facebook Ads now handles the complex stuff behind the scenes, like a skilled assistant who anticipates what you need and does the heavy lifting while you focus on what really matters.
Facebook Ads vs. TikTok Shop: Which platform wins for e-commerce?
Let’s look at how Facebook and TikTok actually stack up against each other in real-world performance.
I know what you must be thinking. TikTok’s lower costs are tempting—very tempting! However, look more closely at Facebook’s higher conversion and click-through rates, which often indicate better returns on your investment over time. Plus, Facebook’s different ad formats and, if you want them, sophisticated targeting tools, give you far more control over your campaigns and customer journey.
Here’s what really matters, though. On Facebook, your ad investment works double duty, building your presence across Facebook and Instagram. With Facebook Ads, you’ can reaching customers who already spend hours on the platform connecting with family and friends. It’s like setting up shop in the middle of a bustling community center instead of a pop-up carnival that might be gone tomorrow. This natural integration builds something far more valuable than quick sales. It creates sustainable, long-term customer relationships.
Let’s go back to the numbers for a second. While a whopping 55% of TikTok Shop purchases happen on impulse (think late-night “I want that!” clicks), Facebook purchases tell a different story. Facebook advertisers report that 58% of users who see products in Stories actually take the time to browse the brand’s website. Even more impressive? Half of those visitors are looking to make a purchase. So, we’re not talking random clicks; we’re talking deliberate decisions, which is the intentional buying journey you want when building a business designed to last, not just flash and fade.
From research to real-world results with Facebook Ads
Understanding metrics is one thing. Turning them into actual revenue is another—and how to do it is the million-dollar question.
For an example for how to do this let’s look at Shaun Eng, who’s become something of a Facebook Ads legend after generating more than $100 million in e-commerce revenue. As CMO and co-founder of Evolve, a successful consulting business, and Easy A Media, a digital agency, Eng has guided countless brands away from shaky platforms and onto Facebook Ads.
And get this—he recently helped a 17-year-old entrepreneur hit $100,000 in daily revenue. Not monthly. Daily.
“We’ve switched from focusing on media buying strategies to really just simplifying everything we do,” he says. “Now we just consolidate to a few campaigns and focus on only the creative components of Facebook Ads since that’s what’s actually going to help you scale. The simpler you keep it, the better it works—which is exactly how we helped that 17-year-old scale so quickly. We kept things simple and focused on great creative content instead of complex strategies.”
This straightforward approach completely contradicts what most experts will tell you. While the typical Facebook Ads guide drowns beginners in complex targeting strategies and technical configurations, Eng’s playbook tells a different story.
His team consistently scales brands to impressive heights by focusing on creative quality and clear messaging rather than complicated tricks, proving that sometimes the simplest approach is the most effective.
“Back in the day, we’d get into the nitty gritty of audience targeting, testing tons of different audiences like interests and lookalikes,” Eng says. “Now we’ve discovered something that makes everything easier—broad targeting. It works better than complicated audience settings. Your creatives will naturally target for you, as Facebook’s algorithm is smarter than you think.”
By focusing on creative excellence rather than complex targeting rules, Eng’s team has developed an easily repeatable system that works for businesses of all sizes—from complete beginners to established brands looking to scale even further—or start over if TikTok disappears.
Let’s check it out.
Mastering Facebook Ads fundamentals
Understanding your customers comes first. Seems obvious, right? But here’s where most marketers get it wrong—instead of guessing what might work, you must research what your audience already consumes.
“The most important thing is to figure out what content they like to watch organically and then recreate that with your own messaging,” Eng says. “If, for example, you discover that your audience likes watching ASMR product reviews, create them for your own product.”
ASMR—or autonomous sensory meridian response—content might sound niche, but it’s a powerful format that triggers a pleasurable, goosebump-like tingling sensation for many viewers. If you haven’t heard of it, check out a few ASMR unboxing videos and whispered product reviews. Formats like ASMR videos exert a pull on viewers in ways traditional advertising can’t.
“When you understand what content formats naturally engage your audience, you can create ads that feel less like interruptions and more like valued content,” Eng says. “Whether it’s ASMR for relaxation products or high-energy demonstrations for fitness gear, matching your creative approach to your audience’s preferences is crucial.”
Target with Facebook Ads content, not just settings
This customer-first approach extends to your targeting strategy. And here’s where things get counterintuitive because broader targeting often performs better than narrow.
“If your ad calls out to hockey players at the start, it will attract a hockey audience,” says Eng. “So spend less time playing around with targeting and more time focusing on better creatives with better messaging that effectively target who you want.” In other words, let your ad creatives do the work of targeting for you rather than messing around with audience filters.
Focus on Facebook Ads creatives that convert
Getting your creative strategy right isn’t just important—it’s everything. Herbamama CEO Vladimir Kochnev emphasizes the importance of clean, uncluttered visuals and direct messaging that addresses customer pain points immediately.
“People scroll fast. It’s crucial to get straight to the point, address the problem, and use numbers whenever possible,” he says. Kochnev’s team has increased engagement more than 120% by using dynamic elements instead of static images—a simple change with dramatic results.
Allocate budgets with a simple Facebook Ads formula
If you’re wondering how to distribute your ad budget, Benjamin Bansal, digital marketing specialist and CEO of Mediencom Temmer & Bansal GmbH, offers a refreshingly simple formula that anyone can follow.
“Keep it simple,” Bansal says. “Budget 10% for brand awareness, 60% for conversion-focused campaigns, and 30% for retargeting. That formula will give you sustainable growth without overcomplicating things. Your awareness campaigns will build recognition at a low cost. Conversion campaigns will drive immediate sales. And retargeting will maintain connections with interested prospects. No complex calculations needed—just stick to those percentages and adjust based on results.”
Increase spending on Facebook Ads campaigns systematically
Scaling requires both patience and data. When should you increase spending? Eng recommends increasing budgets by 20% every three days when performance is stable. However, if your key performance indicators exceed targets by 50% or more, you can accelerate growth by doubling your budget. “A campaign generating a 3x return on ad spend when you targeted 2x, for example, signals room for aggressive scaling,” he says. Using this method, you’ll capitalize on momentum without overextending too soon.
Avoid common pitfalls, prevent costly Facebook Ads mistakes
Success also means avoiding common pitfalls. Many brands get caught up in technicalities rather than focusing on what truly moves the needle.
“A lot of brand owners struggle to understand the simplicity concept,” Eng says. “But the more you run ads on Facebook, the more you realize it’s all about inputs and outputs. Focus on what generates the most results—creatives—and you’ll increase your revenue.”
This insight is golden. I’ve seen countless marketers obsess over minor technical details while neglecting the creative elements that actually drive engagement and sales. It’s like fine-tuning a car’s engine while ignoring that it has flat tires—you’re optimizing the wrong thing!
Your Facebook Ads action plan
Ready to turn your attention to Facebook Ads? Here’s a practical playbook with proven steps to help complete beginners and experienced marketers alike win and scale.
1. Start simple and focused
“Think of your initial campaign as a learning laboratory,” Eng says. “With a focused $100 daily budget in one campaign, Facebook’s algorithm can gather enough data to optimize effectively. This consolidated approach gives you clearer insights than spreading smaller budgets across multiple campaigns.”
The key is to stay focused while you gather data. Don’t spread your budget thin. You have to consolidate to understand what works and what doesn’t. Too many marketers sabotage themselves by launching five different campaigns for $20 each and then wonder why they get subpar results.
2. Create Facebook Ads content customers actually want
Research what content your target audience already consumes and enjoys. Then, as Eng suggests, recreate that style with your own messaging. Whether product demonstrations, user testimonials, or lifestyle content, your creatives should feel native to the platform.
Pay attention to engagement patterns on organic content within your niche. What video styles get the most comments? What types of images drive shares? Use those insights and others like them to develop ad creatives that feel natural and relevant to your audience. Remember—you’ve already lost if your ad feels like an interruption.
3. Build Facebook Ads campaigns that convert
Use a proven budget allocation framework:
- 10% for brand awareness
- 30% for retargeting previous engagers
- 60% for conversion campaigns
“This three-tiered approach creates a complete customer journey,” Bansal says. “Awareness campaigns introduce your brand to new audiences, conversion campaigns drive sales from interested prospects, and retargeting campaigns re-engage those who’ve shown interest but haven’t purchased.”
Think of it as a relationship-building process. You begin with first impressions, move to meaningful conversations, and then to gentle reminders. The total effect leads to an exceptional customer experience.
4. Stake your bets on the metrics that matter
What are your business goals? Whether you’re optimizing for profit margins or customer acquisition, these core metrics give you the most precise picture of performance:
- Return on ad spend
- Cost per acquisition
- Conversion rates
“Always optimize for the end goal,” Eng says. “Those metrics directly impact your bottom line and should guide your optimization efforts.”
Don’t get distracted by vanity metrics like cost-per-click or click-through rates. While those numbers can provide insight, they shouldn’t drive your decision-making. “I’ve seen businesses obsess over high click-through rates while their conversion rates plummeted,” Eng says. “It’s a recipe for burning through budgets with nothing to show for it.”
5. Continually test your creatives for Facebook Ads
“Think of your creative testing as ongoing R&D,” Eng says. “Each new variation teaches you something about what resonates with your audience. Use those insights to keep refining your approach to improve performance.”
The testing process should be systematic. Start with your best-performing creative as a control, then test one element at a time—whether the hook, visual style, or call to action. This methodical approach helps you identify, rather than guess at, what drives improvements.
6. Scale Facebook Ads with strategic precision
“Before increasing your budget, let a campaign show consistent performance over at least a week,” Eng says. This patience helps you distinguish between temporary spikes and genuine optimization improvements. Eng’s formula for scaling is as follows:
- Increase budgets by 20% every three days with stable performance.
- Double budgets when KPIs exceed targets by 50% or more.
- Continue daily scaling if performance remains strong after initial increases.
This measured approach to scaling helps you maintain profitability and expand reach. If you rush the process and scale too quickly, you risk having your performance crater.
7. Monitor, adjust, and optimize for ongoing Facebook Ads success
Finally, monitor key metrics daily and be ready to adjust. Facebook Ads isn’t a “set it and forget it” game—it’s more like tending a garden. A little daily attention goes a long way.
Consistent monitoring and optimization can lead to extraordinary results—such as Eng’s print-on-demand client, which scaled to over $100 million in total revenue, including $40 million in its most recent year, primarily through Facebook Ads.
Simplicity for the win with Facebook Ads
Success with Facebook Ads doesn’t require complex marketing strategies or technical expertise. As Eng has shown repeatedly with his clients—from complete beginners to established brands—it comes down to three simple elements:
- Understanding your customers—not guessing, but really knowing what they like.
- Creating content they actually want to see—not what you think they should see.
- Following the data—not your hunches and assumptions.
Start with these straightforward fundamentals, stick to them consistently, and you’ll be well-positioned to thrive—even if TikTok is shuttered forever.
The beauty of this approach? Although platforms can rise and fall faster than the tiny-eyeglasses fashion trend, the principles of good marketing stand the test of time.
By building your e-commerce strategy on Facebook’s rock-solid foundation, you can weather tomorrow’s storms while setting yourself up for success no matter what plot twists the social media world throws your way.
It’s like investing in a well-built house instead of an impressive-looking tent. One will keep you protected through every season, while the other might not survive the first strong wind.
I have 2 caveats with this approach:
1- Be Careful which Echo Chamber you are supporting
So there are plenty of trends out there you can hop onto in a fastervertising approach, and give people what they are already consuming. BUT have the self awareness to also see what societal effect you are supporting.
If it causes tragedy and violence like a lot of the extremism emerging in America right now does, see if you can avoid profiting by fanning the flames of these types of trends.
2. Be aware of Facebook ad policies, old and new
Even if you have a solid ad strategy you can still get banned for one word, your entire funnel, full stop.
Facebook typically says your advertising access is restricted because it tracked a sequence of actions violating Facebook ad policies. It can be one thing that gets you a facebook ad account restricted after it’s removed you’re good, or it could be a series of smaller actions over time Facebook’s automations have logged and determined, overall, you are deliberately choosing not to follow policy.
Other times it could be a log in issue, a bank issue, or a business model conflict if the automations flag your ads as belonging to a banned business model (like MLMs). Make sure to read my blog on removing ad account restrictions here.
Facebook Ad Account Restricted: Violations
Advertising restrictions for policy violations
If your Facebook account is restricted from advertising, it may hurt your ability to earn money in the future, so you’ll want to make sure your overall track record is in the black not the red. That means more approved ads than rejected. If your facebook account’s restricted it was done by bots.
Given how automated Facebook’s policy bots are, to be successful not getting thrown in FB jail, you’ll want to understand how and why these policy automations flag to avoid being on their radar. There’s some nuance to this you’ll want to know to side step getting a facebook ad account restricted.
Facebook Ad Account Restricted: Traveling
Advertising restrictions for unusual activity
If you buy a new smartphone, and are in a new location, download the Facebook app and log in, you could get hit with the unusual activity flag.
With a Facebook account restricted from advertising you may get the flag for unusual activity. Now, this can be frustratingly vague. Which activity was unusual? Why? How does this relate to getting a facebook ad account restricted?
Meta thinks you are a hacker when it sees new log ins, especially if you’re traveling out of state, out of country, when logging in. I’d suggest avoiding logging in to Facebook business tools while traveling to avoid this flag.
Read the ultimate guide on what to do if you’re hacked while running Facebook ads or want to prevent this from happening here.
Facebook Ad Account Restricted: How Bad is it?
How Serious is a Rejected Facebook Ad?
You see those images above? Facebook has stripped their policy site from showing these images. There are no clear examples of what they do and don’t allow. But I got your back and will continue to provide them for more transparency on Facebook ad policies. Speaking of which let’s talk ad restrictions.
Your Facebook ad gets rejected, you appeal or try to run it again, then your ad account gets disabled. You try to appeal this (probably incorrectly) and then that appeal gets rejected and your Business Manager gets disabled.
It all starts with the Facebook ad and whether it follows ad policies or paints you as a bad actor to Facebook trying to circumvent systems if you try to run the same ad already rejected, multiple times leading to a Facebook ad account restricted from advertising.
If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be when it comes to appealing a facebook ad account restricted. The problem with getting hit with a Circumventing Systems flag is that Facebook’s bots are not specific about WHAT you are circumventing, and HOW to fix this. I have a short little guide to add a bit of help here.
Circumventing Systems Guide 2.0
Facebook Ad Account Restricted: Meaning
What does a restricted Facebook ad account mean?
When your ad account is restricted, you cannot run Facebook ads at all. It means that your other assets like your Facebook Business Page and your Facebook Business Manager may be at risk too after getting a facebook ad account restricted.
Bad habits. Everyone has habits and the habits you have when creating ads can get you in trouble if your habits don’t include a compliance check up or sometimes you can get banned for simply acting too quickly. I’ve seen a series of quick thoughtless actions lead to a facebook ad account restricted before.
Facebook is supposed to send emails to your email account associated with your personal Facebook profile every time you have an ad approved and rejected. BUT, they end up in spam sometimes. You may not see these emails if your gmail has filtered these out to the promotions tab or social tab.
Logging into Meta Business Suite or Facebook Business Manager and going to the ad accounts you own on the Ads Manager page, you’ll typically see red letters detailing the warning you have gotten or ban.
Facebook Ad Account Restricted: Tips
How do I unrestrict my Facebook ads? Facebook ad account restricted tips
A good practice for preventing a facebook ad account restricted is to audit your funnel for potential flags and remove them, making everything compliant BEFORE submitting ads to Facebook to review.
And you don’t want a facebook account restricted because the ad account creation limit for new Facebook Business Managers is only 1 or 2 ad accounts most of the time. This means being aware of what may get banned and avoiding it is a full time job you can’t slack on if you want to avoid getting a facebook ad account restricted
It pays to be informed of what Facebook is doing as it effects industries at large, like Facebook’s ad policies on selling CBD on Facebook. You need to stay current to avoid Facebook accounts restricted from advertising.
Facebook Ad Account Restricted: Causes
Why is my Facebook ad account restricted?
Now, it is not your fault that you don’t understand the policies – Facebook is clear as the vision of a serious scotch drinker after the 4th glass. But, most likely your Facebook ad account is restricted because of a few words in your ad copy, privacy policy or the creative you chose.
Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches, or MLM flags being higher in the start-a-biz online vertical.
Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding a facebook account restricted.
Facebook ad account restricted: Ad rejections
Your ad account was banned for too many rejected ads
When you step over a certain ratio of rejected ads, Facebook has a separate automation that determines the health of your ad account. If you are not paying attention to this as you run ads throughout the quarter, you could end up on the wrong side of the ban bots. So, as the meme below states, you’ll need to study your ad account history a little more carefully to avoid this type of ban.
Now, resolving a facebook account restricted can be a lot easier to prevent than recover from.
If you’ve read my Common Mistakes to Avoid When Advertising on Facebook (That Larry Kim backlinks to) you found out the hidden clues in FB warnings – that you may need an expert to decode into everyday language.
Just like my clients, the social media marketing agency for Wu-Tang Clan discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.
Want the same white glove treatment navigating Facebook shutdowns?
Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.
Facebook ad account restricted: disabled accounts
What Disabled Facebook Ad Account Means
If you see that, “You are restricted from running ads” this means you missed the canary in the coal mine beforehand. SOME element in your ads attracted the attention of Facebook ban bots and there were warning signs. Probably not obvious because Facebook isn’t that transparent.
Now, depending on what type of Business Manager you have you may be able to create a new ad account as long as the new ads have 0 flags in them that the old ads have.
When reading the Facebook ad policies on Facebook ad rejections you may feel frustrated, because they won’t talk about your specific situation in any detail, if at all.
Facebook ad account restricted: Trust the right answers
A big hurdle to overcome with dealing with a Facebook ad account restricted is who to trust online. Most articles you’ll read come from outsiders, who have not worked at Meta and are shaking a Magic 8 ball to come up with best guesses.
Even worse, chatting in to Facebook ad support, you talk to people who don’t seem to understand your questions. I’ve heard stories from clients who got in a worst ban after talking to Facebook ad support before finding my blog.
And Facebook has a spotty track record for providing reliable advice on how to solve a facebook account restricted.
I’ve heard some people say that Facebook ads aren’t worth using anymore and don’t turn a profit – every week my calendar is booked with calls from businesses running high converting ads on Facebook making hundreds of thousands to millions of dollars. So, while Nas may have rapped that Hip Hop is Dead (with the recent beef with Kendrick Lamar and Drake you know hip hop is alive and kicking) Facebook certainly isn’t dead either.
Per Sprout Social, Facebook is the third most visited website following Google and YouTube, respectively. This puts it ahead of other leading platforms like Twitter and Instagram.
The platform boasts 3.065 billion active users on a monthly basis.
This makes it the most used social media platform worldwide.
In 2023, Facebook’s total ad revenue amounted to $135 billion, up from $116 billion the previous year.
Don’t leave money on the table just because you don’t understand the way the bots flag for policy, I can help you there.
Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!
Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC.
(In a rush? Skip the line with prepaid funnel audits with VIP Access).
Facebook ad account restricted: Business Manager
What is a Disabled Facebook Business Manager?
If you are restricted from running ads, when your Facebook Business Manager is disabled within the Facebook Business Suite as they (annoyingly) renamed it, then you may need to relaunch your brand depending on how severe this ban is.
Sometimes Business Manager bans if they are appealed fast enough with the right language can be overturned.
But out of lets say 100 disabled Facebook Business Managers I’ve seen, 1% gets recovered.
Facebook account restricted from advertising? KNOW THIS: What you want to keep in mind is the Facebook Business Pages – as they are your digital storefront for your brand name – and take them out before your Facebook Business Manager gets disabled!
That being said, when you have a disabled Facebook Business Manager that means every asset inside is jeopardized.
- Ad Accounts
- Facebook Business Pages
- People connected to this BM
Facebook ad account restricted: Causes
Here’s why:
When you have a disabled Facebook Business Manager, Facebook keeps track of who is in the Business Manager and the other BMs they are connected to.
So, everyone in a disabled Facebook Business Manager is at risk of having everything else they are working on getting shut down too. If you FORGOT a lurker in your BM who has a facebook account restricted it WILL come back to bite ya a$$ so BE AWARE.
A disabled Facebook Business Manager is the next to the worst ban you can get on Facebook.
When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.
Need Facebook ad policy expert too? Schedule a call with me right now.
Facebook ad account restricted: Pages
What Does it Mean When Your Facebook Page is Restricted?
We saw many Pages go down in 2020 – when the pandemic first hit America with e-comm businesses that had shipping delays in China due to covid-19 shut downs. These e-commerce businesses saw their customers giving them bad reviews that took their Page quality score beneath a 1.
Then, just by automation alone, their FB Business Pages got restricted. And they didn’t even have a facebook account restricted-just the Page got shut down.
This is challenging because if you try to relaunch a new Facebook Business Page with the same brand name you may get blocked by Facebook right away for circumventing systems. You’ll need a better strategy more finely tuned for relaunching.
Want to stop losing money over Facebook bans? Get the expert advice of someone who worked at Meta here.
Facebook ad account restricted: Reasons
Why is my Facebook advertising account restricted?
Still asking what to do when seeing, “You are restricted from running ads”? If you want to get to the bottom of why your Facebook advertising account is restricted, you’ll want to audit your funnel. This is to identify what was the biggest risk that got you on the radar and eventually shut down.
Have your Facebook ads been blocked? Read this blog here.
Here’s the deal, even if you read all of the Transparency Center policies on ads, you still wouldn’t know how to prevent a ban.
In reality, there are 1000s more that you are policed on by the automations but never told about.
Want access to a funnel audit to ensure you are compliant? Click here for a discovery call.
How to appeal advertising restrictions
There is a right way and a wrong way to appeal getting a Facebook ad account restricted. The wrong way is to mash buttons, click request review, and wait for the Facebook gods to grant you clemency. With staffing shortages, and reliance on automations, the first approach won’t get you far. But identifying what got you flagged, and what is the hierarchy of risks in your funnel and replacing the offending content with compliant copy is a much better place to start before appealing.
Facebook ad account restricted: Fixes
How do I fix my restricted Facebook account?
No one wants to see: “You are restricted from running ads.”
If you googled disabled facebook ad account or Facebook ad rejections you’ll find a number of bullshit articles out there – even by major brands – that will just tell you to “Request Review.”
That CAN help if you have already removed ALL the flags from your funnel. But if you have not…Full stop, no pass go, don’t click it.
What you’re doing here is saying to the automations that shut you down: “Hey bot, I know you are machine, but can you decipher human empathy and context? Even better can you send this Appeal to ANOTHER robot? And put my fate in the next bot’s hands?”
Really the best chance you have is to appeal within 48 hours of getting shut down AFTER identifying the EXACT source of the Facebook automation flag.
Anything less than that, and your chances diminish by A LOT. Now, if you’ve found me within that time period, I can possibly help you, depending on your type of business and other factors. Click here to schedule your call and avoid a further shut down and avoid a permanent restriction.
Want a better answer than Facebook ad support gives? Keep reading.
Learn more
Learn more about the appeal process: when appealing keep in mind you’re chatting wit outsourced workers who have a goal of getting more chats per day than increasing real resolution rate.
They will try to shut you down every step of the way. I can help you navigate these hurdles, and get the best chances you can have for making an appeal if you have contacted me fast enough after a ban.
Beyond that window, the chances get slimmer. But you do have other options if your goal is to get Facebook ads live again and not just trying to recover old disabled ad accounts.
What if you had a guarantee that your ads were compliant before they went live on Facebook?
Keep reading for these answers and more:
Facebook Ad Account Restricted Solution
Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?
I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.
I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.
Don’t lose any more money from Facebook bans and schedule your call with me now.
Don’t take my word for it, let my clients tell you what it was like working with me:
It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today.
I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.
If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book your call now!
If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call
Ad Account Restricted Facebook FAQ
Frequently Asked Questions
1. How to fix ad account disabled on facebook
Your first step should always be to stop active ads running with the same copy as the rejected ad, then audit your funnel for flags, and appeal using the strategy outlined in the appeal section of the FAQs
2. How to enable my disabled facebook ad account
If you have a spare ad account in your Facebook Business Manager that you can run ads from, feel free to. BUT, identify the micro and major flags FIRST, so as not to repeat the same mistake.
3. How to appeal a disabled facebook ad account
As far as how to appeal a disabled Facebook ad account, you’ll get 48 hours to make your appeal. The best strategy is to communicate to Meta | Facebook that:
A. You understand WHY you were banned.
B. You are committed to following the policies from here on out.
C. You have identified and REMOVED the offending content from your funnel.
You can also get some top tips on facebook ad policy in this complimentary eBook: Top 5 Reasons Agencies Fail at Facebook
4. how to get disabled ad account up and running
Depending on how long your ad account was disabled, sometimes, if your appeal is written correctly, the appeal itself CAN potentially get you reactivated, if you understand to communicate with Facebook ad support correctly.
5. How Many Policy Violations Before Account is Shut Down?
Typically, it’s a 1 to 10 ratio. For every single rejected ad that you get, you’ll want 10 Facebook ads that are approved. After a pattern of behavior is established by machine learning, from Meta’s automations, you may spiral rapidly into Facebook jail if your ratios aren’t correct. 3 consecutive ads getting rejected risks your ad account getting disabled. But, it also depends on how severe the ban is.
And, if this still all seems too confusing, your clients are yelling at you to get ads live to bring in money, simply schedule a complimentary Facebook discovery call here
6. How to remove restriction on facebook ad account
As far as removing a restriction on a Facebook ad account, if we’re talking about a disabled ad account, well, you can rehabilitate your funnel and then appeal, possibly getting it reactivated if you do this SMART (I have methods that work if you’re in the appeal window). But as far as removing a restriction from Facebook ads, see the previous FAQ answer: you need to get in a positive approval-cycle ratio.
7. how long does facebook take to review restricted ad account
Now, ask yourself, is it an election year? Have there been over 20,000 Meta employees laid off? Did you word your appeal using specific language Facebook ad support can and will respond better to? These are the factors in play. Typically, you get an answer within a week. If you have a more severe ban or are in the special ad categories, you may get an answer faster but it won’t be one you like. Severe bans end up as permanent restrictions and they deliver that ban hammer faster than other lighter Facebook ad policy restrictions.
8. how to fix your access can’t be reinstated because too much time has passed since we restricted your account
In a situation like this, your recovery options depend on what is banned:
a) Facebook Ad Account
b) Facebook Business Page
c) Facebook Business Manager
d) Facebook profile
So, each one may have a different recovery option, depending on your situation, and type of ban it is, as well as your particular niche or business’s vertical, and the health of the accounts before the ban. Want to get a pathway to get Facebook ads live? Schedule your complimentary discovery call here.
9. How To Get Your Disabled Facebook Ad Account Back
First, let me also address: personal and emotional attachments to disabled ad accounts. I’ve worked with tons of Fortune 500 level companies, and the amount of hair pulling and FML-ing over ONE ad account being disabled, is incredible. Sometimes, it’s faster, and cheaper, to just start a new ad account, and relaunch, rather than recover a tainted asset.
That being said, the same answer applies here to the instructions above, for appeals
10. How to unblock your Facebook ad account
Now, unblocking an ad account, may be possible if you get in fast enough with the right kind of messaging to Facebook ad support. While they are the gatekeepers, and don’t have any real power, they CAN talk to the right folks who, if you word your appeal right, can unblock your Facebook ad account. And of course, if you need next-level assistance, I’m always available to chat and see if it’s a good fit here.