Facebook’s New CBD Ad Policy

Brand new Facebook Ad Policy Change about selling CBD on Facebook!

Selling CBD has been a nightmare for most advertisers because Facebook never officially allowed it.

My last blog was Blocked from Advertising on Facebook Solved And today, I’ll share the brand new update from Facebook about selling CBD.

Announcing our new CBD and related products advertising policy 

Facebook aka Meta just announced:

“We want people to continue to discover and learn about new products and services on our technologies. Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.

Under the new policy advertisers don’t need written permission to run ads that:

Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines

Educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale

Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components.

Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC as long as they are:

Certified with Legitscript
Have written permission from Meta
Comply with all applicable local laws required or established industry codes and guidelines.
Further, ads for CBD products must not target people under 18 years of age and are only allowed in the U.S.

Products subject to Meta’s policy on Prescription Drugs are not subject to these updates, and advertisers of such products must continue to comply with the Prescription Drugs policy.

For more information on the new CBD and related products policy, and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.”

Advertising CBD On Facebook – Can You Do It?

I’ve worked with countless (in the 1000s) of advertisers when I was working at Facebook, and in my own private practice. And I’ve talked with many businesses trying to sell CBD on Facebook.

I even have a friend who lives in my city that owns a CBD business.

Can you really sell CBD on Facebook now?

While Facebook may have released an official PR statement says that selling CBD is kosher on Facebook, I would pause for a second before running a shit ton of CBD ads.

This is a brand new Facebook ad policy.

New facebook ad policies take a while to work out the bugs. That is just a fact of the automations. They say that fools rush in, well, you’d be a little foolish to immediately run a 100 CBD ads right now.

CBD and Related Products

This is Facebook’s brand new CBD Facebook Ad Policy:

You’ll need to first get certified by LegitScript. Despite this website sounding like a stoner’s offbrand scam product, LegitScript is legit.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

LegitScript & Selling CBD on Facebook

Great! Simply get certified by LegitScript and sell CBD today on FB right? Not exactly.

This doesn’t mean there isn’t red tape. It really depends on what type of ad you’re running. If you are running Google ads you are limited to specific states.

Facebook CBD’s ad policy is different and it appears Facebook is going to allow CBD to be sold in all 50 states versus Google’s 4 states.

You realize why Meta did this right? It’s because just last December Google Announced they were going to stop banning CBD completely and allow it finally:



Google’s new CBD policy prompted higher ups at Facebook | Meta to say, “Oh shit, are we missing the boat on potential profits from CBD ads we get a percentage of on Facebook? Google is allowing it! We need to out do them…let’s allow it for all 50 states to beat their 4 states!”

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy on CBD Revealed:

Selling CBD Educational Content on Facebook

Facebook says you are allowed to sell CBD educational products:

“Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.”

BUT

This is one of those “nice in theory” but “hell in application” things.

The reality is, there are thousands of Facebook automations already running that are primed to scan and ban FB CBD ads.

What does this mean for you?

Even if you are only selling educational content about CBD – Facebook’s automations do not account for intent. So you can have all the great educational intentions, but if the bots misinterpret your ads you’ll get banned again.

Despite if officially Facebook is saying, “It’s all good bruh, sell yo CBD here!” Their BOTS will still flag your ads. You’ll have to appeal.

Maybe you get it approved. Maybe you don’t. Maybe you get stuck in a @#$%&!-ing loop where they ask you to confirm your identity or verify your Facebook Business Manager.

Now you’re @#$%&!ed.

And you are no further ahead than before this new Facebook ad policy change. So, I’d advice you to wait a little longer before running CBD ads.



Even email marketing service companies like Aweber, Active Campaign or Click Funnels won’t let you advertise CBD in an email newsletter.

So, let’s say you are all set up with LegitScript, gotten written permission from Meta | FB to run CBD ads, you got the deets for the US state you are running CBD ads in and it looks good.

But then someone opts into your funnel, because FB is ok with you, and someone gets an email from your automated welcome sequence but it talks about CBD.

That’s a great way to violate CAN SPAM acts and get booted off your email marketing service.

So, while this is a great step forward, you have to look at the entire ad ecosystem to be sure you won’t get banned again.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Facebook Ad Policy CBD Wrap Up

I have refused to work with ad agencies who sell CBD because it was essentially illegal on Facebook, due to their facebook ad policies.

But now, it looks like that is changing. Which is great!

I’d advice caution here. I’ve worked deep at Facebook, with the engineers who tool the automations that drop the ban hammer down.

I can tell you for certain all the bugs aren’t worked out yet. It is still risky to sell CBD on Facebook. If I was in this market, I’d wait 6 months.

Basically, wait til January 2024 before running CBD Facebook ads.

You don’t want to be the 1st set of 100 guinea pigs who are banned from advertising for life because old automations couldn’t sync up with the new CBD-friendly Facebook bots.

My work at Facebook has shown me there is, similar to a Facebook ad entering the learning phase as you compete with other advertisers on the Facebook Newsfeed targeting similar audiences, new Facebook automations that enforce these new CBD policies have to take time to adjust to the existing framework on Facebook.com.

Let them adjust. Find an email marketing service that lets you sell CBD products, or start one of your own and carve a niche in this market.

Then, in January 2024, after some of the bugs are worked out, you won’t risk your entire funnel getting shut down to run CBD ads on Facebook.

Learn More

Are you running ads for products besides CBD? But you worry that Facebook is going to drop the ban hammer down any second?

I can relieve this worry and give you an assurance and guarantee no one else on the planet can give.

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about.

It’s hard for ad agencies because your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today. 



If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.