How much should you charge for your services? For startup founders, pricing is a four-letter word – many get nervous charging higher prices and low-ball their own offers when starting out. When I started my first Facebook policy expertise business I simply accepted what other businesses offered to pay me – which often wasn’t as […]
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Social media contains a wealth of chances for companies to show off their product or service to the world. If you’ve read our Instagram Reels update you’ll appreciate this guide for social media marketing. Social media platforms not only provide the opportunity for friends and family to stay in touch and make connections, they also […]
Fail fast, fail often, fail forward is a Silicon Valley saying that brands failure as a badge of honor, as if it is a secret right of passage towards success. This is both right & wrong, and I’ll explain why we need to redefine our relationship with failure. When a surgeon fails – that’s life […]
If you’re living in America you’re going to see a big change for renewable energy. For his entire presidency, President Donald Trump denied that humans affect the environment in any way while boosting the production of fossil fuels. Trump repeatedly tweeted and announced that climate change is a “hoax.” If that wasn’t good enough, he […]
SEO basics: Five tips & best practices to consider for your website SEO explained Here is an SEO starter guide for those who want the benefits of search engine optimization without spending hours googling and guessing. Let’s get started! Provide useful product or service information Step 1: Discover What Your Audience is Googling If you […]
Right now the future of marketing is in AI – artificial intelligence – which employs systems with the ability to automatically learn and improve from experience without programming (read last blog about Woke Capitalism here). But when is this a violation of user privacy? How much is too much for demographic targeting? AI-driven algorithms build […]
Progressive values are now becoming the new Nike swoosh to rebrand companies as hip and “woke.” Centuries of institutions who are built on maximizing shareholder value over ethics is now being reframed but perhaps for the wrong reasons. The most glaring example is the 2017 Pepsi Cola commercial saying that a can of their soda […]
Google’s Hummingbird Update: How It Changed Search Google just released a slew of brand new updates for their search algorithm which you’ll need to stay on top of if you’re using SEO and PPC ads on Google’s platform (check out Real Estate price drops in the last blog) The concept behind this move is to […]
The normal commute to an office building for the typical 9-5 has been severely disrupted due to social distancing regulations and government-mandated capacity limits. As a result, office real estate space is gutted. Single-family home values may see an uptick as families seek to get out of cities and move to the suburbs for more […]
You should disagree with yourself when you’re about to make a business decision here’s why: Every time we re-affirm what we think we know, we restrict our vision and ignore more possibilities. There’s a reason why think tanks like the Brookings Institution or the Earth Institute are comprised of many minds; additional perspectives help reveal […]
Today privacy is a major concern due to the stolen data debacles of Cambridge Analytica. The International Organization for Standardization (ISO) just launched the Global Privacy Standard to help protect consumer privacy rights across the entire internet. The ISO is an international standard-setting body made of representatives from various national standards organizations and it’s headquartered in Geneva, […]
While DJ Ricky Desktop is going viral on TikTok we have a new tool to reach out audiences: Instagram Reels (Check out the last blog on Einstein’s technique for Combinatory Play) Here’s a few tips for using Instagram Reels: Instagram Reels for Business Tip #1: Show Behind the Scenes People love to see what’s behind the […]
Have you hit a brick wall inventing a new product, trying to create a strategy for your business or personal life and felt like you’re out of ideas? You’re not alone, we all get “writer’s block” brainstorming how to solve persistent problems. Whether that’s how to rise above the competition, fighting custody battles in split […]
Are we about to have a new Cold War with China and/or decouple shared technology? It’s a pressing question on many businesses’ minds as international relationships deteriorate and sanctions are put into place. The partnership of think tanks and franchiser is well established between the two countries. Look on the back of any MacBook: designed in Silicon […]
“The greatest obstacle to discovering was not ignorance but the illusion of knowledge.” – Daniel J. Boorstin How many businesses have closed their doors since March 2020? Over 100,000 according to the Washington Post. While there are certain obstacles that can’t be overcome due to restrictions the government has chosen to apply to cities across […]
Facebook just rolled out the mandatory new Facebook design for their platform and many people hate it. Facebook CEO Mark Zuckerberg announced during the 2019 annual F8 Developer’s conference (@ 26:52) that Facebook is getting a massive redesign “to make Facebook easier to navigate.” (F8 Cliffnotes here) The new Facebook design “FB5” has a lot […]
“A long-standing goal of human-computer interaction has been to enable people to have a natural conversation with computers, as they would with each other.” – Yaniv Leviathan, Principal Engineer at Google Google’s Duplex is an AI machine that can interact in real time conversations to take care of things like ordering from a restaurant or […]
1. Make Sure to Follow Facebook’s Rules for Facebook Pages Make sure you have Facebook guidelines bookmarked and review them before creating your Facebook cover. Breaking these rules can result in your whole Page being taken down – which would be a bit silly when you explain to your clients that you aren’t able to advertise for them […]
While the hype has been all about Microsoft purchasing TikTok, TikTok rejected Microsoft’s bid just this past Sunday and agreed to partner with Trump supporter company Oracle. IG didn’t want to be left out either. Instagram launched Reels to compete with the short-form video platform’s signature format. Reels provides the same features of TikTok but […]
One of the biggest challenges owning a business is being a specialist in your own field, but a complete newb on the skills for managing a business and scaling it. You can dodge the bullet of making common mistakes many startup founders make by reading the following 5 tips every business owner should know. 1. […]
You just got finished checking your phone, perhaps your stocks, but you’re tired of staring at screens and the feeling of cabin fever rages inside, because you’ve been inside too long. Government mandated shutdown orders have created a new socially-distanced social life that is driving a hunger for more that will explode into the experience economy. […]
Apple has a great Stocks app which assists investors with prices updated in real time as well as a consistent stream of news articles from many media sources. This is helpful because while you will have your standard lineup of stocks you can check prices at a glance with, you’ll also be able to customize your […]
While Amazon & eBay are killing it in the ecom sphere, Elon Musk is crushing it in a real life Tony Stark way. Musk co-founded PayPal, created and owns Tesla, SpaceX, Neuralink and The Boring Company that’s working on hyperloop trains to go from New York to Washington in 29 minutes. So how does a private […]
Amazon & eBay are successful companies but how did they get to be successful? In the real world outside of pure economic theory, every business is successful to the extent that it does something other businesses cannot. This is true across the board, just as companies that fail all share one common trait: they failed […]
Augmented Reality (AR) is the next big thing in new tech and there’s a reason for it: new developments are happening at rapid fire pace that is creating an amazing experience. AR adds layers of virtual objects to the real environment. In contrast to Virtual Reality (VR), AR is an interactive experience of a real […]
While working at Facebook I interfaced with teams around the world on video, which was cool when mixed with real life meetings with fellow Facebook colleagues but now everything is on Zoom. If you feel like you’re getting a lot more tired at the EOD than pre-covid19 you’re not alone. Zoom fatigue is a real […]
Meet Dean Kamen the inventor of the Segway and the iBOT — a motorized wheelchair that climbs stairs. Stephen Colbert took one for a spin. He lives on a island powered by wind & solar and holds over 1,000 patents. The iBot was revealed in 1999. The IBOT™ is a battery-powered wheelchair built from sensors, microprocessors and […]
While the incredible developments in Cellular Architecture are paving the way for the future of biotech, another company is tackling deforestation on a whole new level. Dendra, formerly known as Biocarbon Engineering, has developed a system of drones that replant trees. They received 2.5 million in funding with some promising projects on the way. But […]
As medical tech is rapidly advancing (re: Microbots blog), the world desperately needs businesses to step up and solve the energy crisis, global warming, deforestation and water problems. Fortunately, in our rapidly advancing world of interconnected geniuses there are solutions coming to some of these planet-wide issues that affect everyone. Something as simple as a […]
Entrepreneurs are at it again with an incredible new development: The Soft Tissue Autonomous Robot (STAR). It’s a robot that sutures soft tissue with built in dexterity and AI learning abilities. Just the size of a small vitamin capsule, a robotic cylinder is hooked onto the end of a catheter. It’s inserted at the base […]
AI is huge right now, it’s at the forefront of redefining business and how we live our lives. Last blog’s article on Direct Mail still holds true for it being a great marketing technique with little competition but let’s fast forward. It’s January 2028 and you’re walking in downtown New York City, the vaccine has […]
Direct Mail is making a comeback! When was the last time you got a hand written letter from a friend or family member? Probably a while. But you still get those oil change coupons right? You don’t need a mindset changing Haiku to see the facts told by data: US Postal Service reports that around […]
Furu ike ya kawazu tobikomu mizu no oto “Breaking the silence Of an ancient pond, A frog jumped into water — A deep resonance.” I saw this haiku and it struck me as such a contrast to the chaos spinning around us all right now. Matsuo Basho (1644-1694) composed it at a haiku gathering in […]
In a new series, the Jetski Shaman blog will talk with a local business about their super hero origin story to present day operations. We start this series with a spotlight on a beloved local coffee shop Called Genuine Joe Coffeehouse. I’d worked next door to Genuine Joe when I was a job staffer and […]
Right now it is especially important to stop looking at TikTok & develop the skill of active listening. Customer feedback is often ignored and profits are lost because a Startup founder is too attached to an old idea that is no longer feasible in today’s market. We’ve got black lives matters protests, we’ve got different […]
Did the Chinese create TikTok just for mining data? Is it any worse than what Facebook already does? TikTok (formerly known as Musical.ly,)is a Chinese video-sharing social networking service owned by ByteDance. Most use the app for creating short music, lip-sync, dance,comedy and talent videos around 3 to 15 seconds long as well as short […]
Want a proven methods on how to increase your Instagram following? Read on! Whether you’re at an Airbnb chillaxing, at home or standing in line at the grocery store – you’ll see people staring at Instagram on their smart phones. I would never call myself a guru of IG but I’m hip on a few […]
While you’re jamming to great music working from home, ever get cabin fever? Airbnb is the go-to choice to escape the confines of your home/office/sometimes-prison. Isn’t it struggling like other businesses right now due to covid? Yes & No. Airbnb was founded in 2008 by Brian Chesky and Joe Gebbia then later, Nathan Blecharczy. They had the zany idea […]
Last blog we discussed Time Management Tips, now let’s talk about work music. Do you listen to music while you work? It’s pretty interesting that there are studies that show listening to music while you work can help boost productivity. In the Psychology of Music journal, it was found that music increased the quality of […]
Time management is a skill set not many are naturally talented at but it yields greater results than crossing your fingers and hoping you get everything done on your to-do list. Entrepreneurs in particular are subject to having 500 projects, all half-finished, running at the same time because delegating time, energy and prioritizing tasks […]