Tag: Facebook Ad Policy

Facebook Ad Account Hacked Fix

Looking for solutions if you’ve had a Facebook ad account hacked?

Facebook ad account hacked
I’ve worked at Facebook for many years and help businesses and ad agencies avoid and recover from restricted ad accounts. And today you’ll learn what to do when you have a Facebook ad account hacked, and and ways to prevent getting a Facebook ad account hacked.

Facebook Ad Account Hacked: A New Epidemic

It’s crazy folks, at this point in time, there are thousands of hackers trying to take your ad account for a ride and spend a ton of your hard-earned dollars on junk and spam ads. But haven’t there always been hackers? Sure, but now AI is powering the massive increase in hacking incidents worldwide.

For example, Check Point Research’s 2023 Mid-Year Cyber Security Report found there was an 8% spike in global cyberattacks in the second quarter of the year – the most significant increase in two years – and the analysts blame the surge on the misuse of generative AI tools like ChatGPT.

What this means for you, the business or ad agency running ads on Facebook is that you are more at risk than ever before, and if you’re not careful you can lose your money-making machine, and get ad accounts restricted and business managers disabled, even if it isn’t your fault.

(Missed my guide to navigating Circumventing Systems? Check it out for tips avoiding Facebook ad bans)

Cyber crooks are making almost 1,000 attempts to hack account passwords every single second in new cyberattacks– and they’re more determined that ever, with the number of attacks on the rise. Whether you’re reading Check Point Research’s Report or Microsoft’s Digital Defense Report 2022the evidence shows you need to make cybersecurity and preventing getting a Facebook ad account hacked a top priority this year or suffer the consequences.

I’m going to share some tips on what to do when you have a Facebook ad account hacked and how to prevent it, but let me also share, that if you have been on Facebook’s radar for other Facebook ad policy flags, you’re in the right place.

Like my client, Amazon Reality TV Star and Ms. Universe winner Juanita Ingram found out, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook, or recover an unpublished Facebook Business Page.

a Facebook ad account hacked solution
Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Account Hacked: Payments

The first place to look is in your billing to locate any suspicious payments for Facebook ads.

View your payment history

If you suspect you may have been hacked or have a Facebook ad account hacked, you’ll want to check on the billing history to locate unauthorized charges.

The billing section is where you can find the billing information of your ad account. There, you can view your payment history and get receipts for payments you’ve made for your ads.

To learn more about a specific charge, go to the list of transactions in the Billing section. Then, click the Transaction ID of the charge you want to know more about. These steps bring you to your receipt for that charge. Your ads receipt shows the information like how much you paid, when you paid, which payment method was charged and which ads you spent money on.

Facebook ad account hacked

This is where you want to view the transactions – or Facebook ad charges – to see if your Facebook ad account suddenly started spending a ton of money, which may be a sign that you have a Facebook ad account hacked.

But there’s another way you can see if you have a Facebook ad account hacked and are bleeding money: the payment threshold.

See if you reached your payment threshold or monthly bill date

Once you have your ads receipt, you can review the Billing reason that’s listed on it to find out why you were charged. It lets you know if a charge happened because you reached your payment threshold or monthly bill date.

Remember that it’s normal to be charged for ads multiple times a month or even after you’ve stopped running them. This is because when you create ads on Facebook (like boosting posts from your Page), you don’t pay for them right away. Instead, as they run and people see them, they accrue ad costs that you’re charged for later.

Facebook Ad Account Hacked: Charges

I mention this because just because you see a bunch of charges you weren’t expecting, doesn’t always mean you have a hacked Facebook ad account. It could be larger charges for legit Facebook ads you ran, are just being broken up into smaller more frequent charges depending on your billing threshold. When I was working at Facebook in ads, more than one advertiser didn’t understand how those worked.

There are 2 ways you’re charged for Facebook ads:


1. Whenever your ad costs reach your payment threshold.

2. On your monthly bill date

A payment threshold is an amount that you can spend on ads before Meta aka Facebook charges you for them. Whenever your ad costs reach your payment threshold, Facebook charges you that amount. Your monthly bill date is when Meta charges you each month for ad costs that don’t quite reach your payment threshold.

So, you may be charged multiple times or just once in a given month, depending on how much money you’re spending on ads.

I’d suggest checking this out first, just make sure you are not mistaking multiple charges for genuine ads you ran as being hacked. After doing so, if everything matches up with your normal billing history for Facebook ad marketing, next take a look at your daily budget or lifetime budget to see how frequently your ads are spending money before you assume you have a Facebook ad account hacked.

Not dealing with a Facebook ad account hacked, but still need to recover from a restricted ad account to get your Facebook ads live again?

Want one-on-one professional guidance from someone who worked with the Facebook policy team, so you don’t have to guess anymore? And prevent bans? Schedule a discovery call with me here.

Facebook Ad Account  Vs Budget Settings

Check your daily budget or lifetime budget

You have 2 types of budgets:

Daily budget: The average amount you’re willing to spend on a specific ad set or campaign every day. If you have more than one active ad set in your account, remember that each ad set has a separate budget.

Lifetime budget: The amount you’re willing to spend over the entire run-time of your ad set or campaign. Facebook’s system automatically tries to evenly spread the amount you spend across the period that you’ve selected. If you’ve mixed these 2 up, and are confused at getting billed for instance, daily, instead of lifetime (like you set a $300 lifetime budget, and are billed when you spend $300), that isn’t a hacked Facebook ad account.

Facebook Ad Account Hacked: Payment Checks

Something you do want to check is if there are other spenders on your Facebook ad account. If you share your payment method or ad account with others, check with them when you don’t recognize charges on your account. It’s likely that another person has run separate ads using your payment method or ad account.

In that case, go to your Account settings. In the Ad account roles section, you can see who has access to your account. Contact anyone you know who may have placed an order for ads with your payment method.

You can also review your account history to see recent activity on your ad account to see if there is evidence of having a Facebook ad account hacked.

That being said, let’s say you checked all of the above, and realize you may be hacked
. If you got a Facebook ad account hacked then you need to take immediate steps to protect yourself and your marketing funnel.

Facebook Ad Account Hacked: Don’ts

One of the things you DON’T want to do if you think you’ve been hacked, is wait for things to get better. Or open spammy emails that promise to get you unhacked, because most of those – if not all – are the people hacking you, looking to get even more info. 

Facebook Ad Account Hacked: The Real Thing

My Facebook Ads account got hacked

I’ve heard “My Facebook ads account got hacked” from multiple clients over the past 6 months as the hackapocalypse has been snowballing globally at huge numbers. Typically hackers are from Russia, Vietnam, Malaysia, the Philippines, Bangladesh, and Pakistan.

Now, thanks to spending limits if you have them set, there is no way a hacker can spend ALL of your money in just a few minutes (if you have spending limits set up that is, if not, think about doing this). BUT, often hackers use a daily budget, and let’s say your spending limit is $10,000 a month or something, hackers could blow through that in a day. So how do you stop Facebook from spending all that money FAST?

You have to think even quicker, and pause the BS campaigns the hackers have created. Make sure to screenshot them as well, for Facebook – or if you’re working with someone like me who worked at Meta. We need to see that data to help you.

What may end up happening is after turning off an ad, ad set or Campaign, 2 minutes later, the campaigns may be enabled again, and you get into a “click war” between yourself and the hacker, as the hacker keeps turning on the Campaigns or ads you’ve turned off, that are running spammy ads.

How do you fix this?

You’ll want to immediately navigate to the activity history in one of the ad sets, and find out whose Facebook ad account keeps re-enabling the campaigns:

Facebook ad account hacked Activity
That will open up the side panel on the right, and from there you can identify both the ad set ID and the “Changed By” field person taking the actions on your ad account. This lets you identify if you’re making the changes or if you are dealing with a Facebook ad account hacked:

Facebook ad account hacked Activity History
If the “Changed By” field has names or people you don’t know – especially names that sound like they are from Pakistan, India, Bangladesh and other countries in that area – then you have definitely confirmed you have to face a Facebook ad account hacked.
 

Facebook Ad Account Hacked: Changed By

Check for other spenders on your account

Facebook ad account hacked

By now, if you’ve done your due diligence, you should have a definite answer using the above steps on if you are actually hacked. You’ll see the name of the hacker in the “Changed by” fields in the Account Activity section. I’d suggest also using the Ad Set ID there to search your Campaigns so that everything comes up that’s being hacked into for that account.

You can do this by using the “Search and Filter” field at the Campaign level of Ads Manager, and entering in the Ad Set ID you found on the Account Activity section:

Facebook ad account hacked Ad Set ID Search and Filter


Being hacked isn’t the only issue ad agencies face, many times it’s just silence from Facebook when trying to get clear on what exactly has broken Facebook’s rules and how to get it compliant.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Facebook Ad Account Hacked: Reporting

The next logical step is to reach out to the company itself and explain your situation and report what happened.

Reporting a hacked ad account to Facebook

When you attempt to reach Facebook, prepare for another bill: your therapist.

Facebook ad account hacked
That’s because Meta makes it super hard to reach a real person, and when you do, you have to ask, based on their dumb repetition of every thing you say back in the chat, “How did you discern your ass from a hole in the ground?” #facts

Facebook Ad Account Hacked: Reality of FB Ad Support

Now, there is a specific way you can improve the ability to get a human, based on pre-selection fields, and how you talk to them. But keep in mind, these are barely above sweat shop workers who have never paid any bill using revenue from successful ads.

To speak to someone at Facebook would be very helpful.

I have to break it to you, the solution isn’t going to just be getting ahold of a human at Facebook, due to the level of incompetence you’ll experience. At the same time, depending on how severely you’ve been hacked – like your computer was hacked? Or just your ad account? Or was your website hacked too? Or damn, all 3??! – you MAY be able to get some of the funds spent refunded from Facebook.

How long did Facebook take to reply?

On average it takes a business week, Monday-Friday for Facebook to get back to you if you’ve emailed them. On Facebook Ad Support chat you’ll speaking in real time with someone. You just don’t know if you can trust anything they say, as 99% of what they tell you is literally a random guess, by someone paid as much as a McDonald’s burger flipper. And tbh, sometimes you won’t hear back for a month, or longer, or never. 

How Facebook responded to my hacked ad account

Surveying clients I’ve worked with, who came to me after being hacked, on average, if Facebook DOES reply, about 60% of the time, sometimes 70% depending on Facebook’s backlog, you’ll get a refund. But you need to continue checking your ad account for any outstanding balances, as one hand at Facebook doesn’t know what the other does.

I remember working in ads at Facebook and an engineer wrote a piece of code that accidentally shut Facebook down. We literally sat in the dark – because the AC also wasn’t working and it was summertime – and did nothing for hours until ENG fixed the error.

I say that to say this: often Facebook ad support agents will tell you ONE thing and DO another, or not do ANYTHING, being outsourced without benefits. And most are poorly trained. So CHECK your outstanding balance and keep emailing them until it goes away.

Facebook Ad Account Hacked: Next Steps

Before even contacting Facebook Ad Support on chat or email, you have something you need to do first for the ad account and Pages and Business Managers.

Facebook Ad Account Hacked: Take Immediate Action

After locating in the activity history the name of the hacker, go into your Ad Account roles, and remove them. Go into your Facebook Business Manager, under the Business Settings People tab and remove the hacker(s). Go to your Facebook Business Page settings and remove the hackers there too if you see them there.

Facebook Ad Account Hacked: Do’s

Report the Incident

While Facebook ad support may be as pleasant as a Greek Tragedy, they CAN help, marginally, but if you never contact them, or are never successful reaching a person, and ONLY use email, instead of chat as well, then your chances are even slimmer. So make sure to cover all ways to contact Facebook, through email, chat and not leaving their comments unreplied to.

It’s for your records, legally as well, depending on the amount of money lost, you may have legal options to contest their lack of action – but if you never tried to report the incident then you are @#$%&!ed. At the very least report it and document, and screenshot your conversations with Facebook. 

Facebook Ad Account Hacked: Protection

Let’s talk about a few ways to protect yourself once you have been hacked. 

Facebook Ad Account Hacked: Steps to Protect Yourself

The first thing I would do if I were in your shoes – and I got hacked a few years ago – is change your email passwords that are associated with your Facebook profile that created the Facebook Business Manager and Facebook Business Page.

Next up – audit who is on your Facebook Business Page and Facebook Business Manager, and remove anyone you don’t know ASAP. Contact your bank, remove the credit cards associated with your ad accounts.

Now – you don’t want to BLOCK the charges from Facebook, even if they are from spammers. This will piss Meta off. Instead, simply remove your credit or debit cards from the Facebook Business Manager, and if you can’t, then cancel them.

But don’t fill out a dispute charges form, because if your bank kicks back either a Facebook preauth charge, or an actual ad charge – versus trying to charge a canceled card – then Facebook will assume you are trying to run ads for free and not pay for them, and come after you with a vengeance, ignoring that you are hacked.

Your options will depend on your bank, I’ve found Federal Credit Unions are usually the easiest to sync with Facebook.

Tired of reading and just want a solution to get your ads live and spending money again, to bring in revenue? Schedule a no-cost discovery call here

Note: These discovery calls are for businesses or ad agencies only, not for non-advertisers who just use Facebook for recreation

Facebook Ad Account Hacked: Figure Out Whose Account Was Hacked

May seem redundant, but if you HAVEN’T figured out WHICH ad account was hacked, you are at a much greater risk, because you could be quarantining the wrong account and if you’re not quick, you could end up with a stolen identity issue you’d need to report to local authorities, not just a Facebook ad account issue.

Facebook Ad Account Hacked: Delete the Hacked Account

As fast as possible, you want to restrict access for the hacked account. Do that by going to your business settings, clicking on “People,” and clicking the trash can next to your ad account to remove their access:

Facebook Ad Account  Hacked
This should be enough to help put out the fire of having a hacker in your ad account, at least, it should buy you some time to continue securing your ad accounts.

Securing Your Account

After you’ve identified which ad account was hacked, changed your email password, removed the hackers as best you can from your Facebook Business Manager, Facebook Business Page, and from any role on ad accounts in the Facebook Business Manager settings for ad accounts, and chatted in to Facebook ad support and have a live email correspondence, only then would I suggest using the self-reporting tools to report your Facebook ad account as hacked.

If you, in a panic, read some bullshit online and rush to use the link: www.facebook.com/hacked

Facebook Ad Account  Hacked support

Guess what genius move you just did? You removed access from yourself to actually chat into Facebook ad support. If not right away within a short period of time, Facebook, seeing the self-snitching you did on your own ad account, will revoke access to all support links.

Because…if you’ve been hacked, then the hackers have control of your accounts – and why would
Facebook allow hackers to chat into their support lines?

Facebook Ad Account Hacked
As common sense as that seems in hindsight, when your blood pressure is up, and some @#$%hole is spending your money like they won the dang lottery, you are desperate for a solution – but you about to shoot yourself in the foot. I just hope you found my blog before clicking that link. 

Final tips on securing your facebook ads account

Here are the 3 most common ways you get hacked:

Facebook Ad Account Hacked: Pop ups

1. Pop ups

Yes, you may be surfing porn and click on a pop up, or you may have clicked a Google Search result link when looking up something and it went to an unsecured site that uses only Http instead of Https – or it has an expired security certificate.

Facebook Ad Account Hacked security certificate

Or, it is a fake website with a small misspelling that LOOKS similar to a legit site, but actually is a misspelled version of the same website URL.

Facebook Ad Account Hacked: Fake Emails

2. Fake emails pretending to be Meta

While this has been going on since Nigerian Princes first started email scams (I was one of the first people to get these emails and had to talk to the FBI about it), recently, the @#$%&!ing spammers have been in OVERDRIVE on the fake-from-Meta emails:

Facebook ad account hacked spammers

Ok, so, first of all ANYONE can edit the “send from” name on an email domain. Wendy’s fast food chain could make their “send from” name be “Burger King”@Wendys.com. Just because it SAYS “Meta Business Support” DOESN’T MEAN IT IS!!! C’mon guys! You see that junky-ass “no-reply-inbox-73v26” crap THEN the “@mindz-agency” domain?

It is soooooo obviously a spammer! Now, I will admit, these hackers were clever by using what LOOKS like a legit Facebook link. Most likely it’s like a bitly disguised site, or a PICTURE of a legit FB link URL, but the actual file is a JPG, JPEG, PNG that is HYPERLINKED on the BACKEND just like I can hyperlink you to…NBA stats here. EXCEPT – they are hyperlinking it to an image like this:

Facebook Ad Account hacked fake links

See? This is how they trick you – looks like one URL but goes to another site

I linked the above JPG image of NBA Season Leader stats to my Ad Guides page on my site. But if you see that image in an email, you think it’s an actual hyperlink, when REALLY it’s just an IMAGE of a LEGIT link, you may end up clicking on a hyperlinked image to a site that will steal your info.

Now the above link IS safe because I just linked it to my blog which you’re already reading. Just want to give you a precise example of HOW these @#$%&!ers do it.

The only legit emails actually FROM Facebook are “@facebook.com,” or “@meta.com” or even “@Facebookmail.com” – you’ll see the last one for Facebook Group update emails, like from:”[email protected].”

Now, knowing this, take a look again at the first screenshot of that fake email – can you see how easy it is to identify this as a hacker email? That scammy email address is obv NOT from Facebook / Meta. So, protect yourself and check the server after the @ sign from any email that feels off, and appears to be sent from Facebook. DO NOT CLICK ON ANY LINKS BEFORE CHECKING THE EMAIL ADDRESS!!!! Whew! I hope that helps. Now, for the last and most recent spam hack attempts:

Facebook Ad Account Hacked: Fake FB Messages

3. Fake Facebook Messages To Facebook Business Pages Inbox

This shit is annoying af, I’m not going to lie. I have over 17 Facebook Business Pages, and these fools hit me up ON THE DAILY! I’m trying to run a business here, and these hackers come at me nonstop. I just feel like Michael Scott…

Facebook Ad Account The Office Frustrated
Let me show you an example of one of these hacker messages on Facebook Business Page inboxes, and what they look like, pretending to be Meta:

Facebook Ad Account hacked spammers
Let me destroy this for you right now:

It is CLEARLY A HACKER:
First, notice the URL preview below the image of “Meta AI.” It says “update-poliiicy-me.ta-now,” are you really going to take that shit seriously?? The URL itself below that IS SELLING TICKETS!! “support-ticketsconfirm” is not an actual website, and actual websites are WHAT IS BEHIND THE SERVER IN EMAIL ADDRESS @ SIGNS.

You have NEVER gotten an email from Meta or Facebook with an @support-ticketsconfirm email. But hey, if you didn’t look before you clicked…welp..I mean…you look before crossing the street right? This is the same for crossing the internet highways.

I’m more pissed off AT these hackers than anything else. It’s frustrating how much they inundate everyone with fake messages. Sigh. Ok. Continuing on to destroy this hacker message:

Facebook ALREADY changed it’s parent company (like Alphabet over Google) in 2021, so, this shit, sent in 2023, saying:

“Copyright © 2023”

is TWO YEARS OUT OF DATE!!!

RED FLAG RED FLAG 🚩 🚩 🚩

If Facebook was REALLY sending you a message, this is what their signature looks like which you would have seen in EVERY ad receipt email ever sent:

Facebook ad account hacked - real Meta email
So..sorry not sorry for pointing this out, but, like…you should be familiar by now with the real emails Meta / Facebook sends. The type of signature the real emails use, the email addresses they are sent from, and the fact that…Facebook does not ever ever ever ever need to copyright a damn Facebook message ON THE PLATFORM THEY OWN!!!! JEEZ!

Facebook ad account hacked Doh
LET ALONE the fact that ALL FACEBOOK COMMUNICATION (outside a direct Facebook Ad Support Chat that is currently live) is through the Support Inbox – not random facebook messages!

Facebook ad account hacked support inbox
If – after the Facebook ad support chat ends – you get a random Facebook message from someone pretending to be Meta or Facebook RED FLAG 🚩 🚩 🚩 !!

This shit should be obvious. But I get it, you see the fake Meta logo, a threatening message, you’re worried about losing money from a ban and click – but now you’ve entered a world of pain because clicking on their fake links get you hacked.

And like I said folks, I’ve been hacked – clicking a website that looked legit that immediately hacked me – so it can happen to the best of us. I just hope you’re taking notes, because there isn’t ANY other article as extensive as this one on dealing with a hacked Facebook ad account.

TLDR: Stop clicking on @#$%&!ing random links in your email, on scammy websites, or to scammy websites, and stop clicking on pop ups that look fishy. Check the @ server for emails, make note of the legit Facebook emails I provided above and protect yourself.

Facebook Ad Account Hacked: Accountability

Almost lastly: Facebook is a social media site that sells ads on their private website, it is not a public school where you have rights endowed by a state or governmental authority. Facebook is not a cybersecurity company.

So getting self-righteous on how Facebook “let this happen” and “should fix this for you” – you let this happen too but not paying attention. And you jeopardized thousands of other Facebook users by not proactively protecting yourself with cybersecurity or easy-to-guess passwords.

I know I know, them are bitter sweet words to hear. But if you want a solution, keep reading. If you want to feel sorry for yourself, I mean, you don’t need me for that. I just want to point out that having unrealistic expectations like expecting a social media site to suddenly change into a cybersecurity service FOR FREE for you is just a recipe for disaster and disappointment.

Facebook Ad Account Hacked: The Truth

Truth be told, even if you’re doing every best practice I mentioned, and actually paying attention, sometimes you can just be victim of a massive cyberattack. Like when several US federal government agencies were hit in a global cyberattack by Russian cybercriminals who exploited a vulnerability in widely used software.

And even if that is what happened to you, it still doesn’t change Walmart into Target, the NFL into the NBA, or Facebook into your own personal cybersecurity company, that will unhack your website, ad account and Facebook Business Page. You need experts for that – more on this later.

Facebook Ad Account Hacked: Help Stop the Hackers

Also, if this pisses you off as much as it does me, report these fools TO Facebook for having a fake name and BLOCK them from your Page. Or simply turn off messages to your Page unless you have chatbots that have high conversions through chats – then create a if-this, then-that flow to block this type of account.

Facebook Ad Account Hacked: Cybersecurity

It should go without saying that you need cybersecurity. Hiring a cybersecurity company should be on your #1 list of things to do this year because the hackers are literally staging a hackapolypse these days.

The problem is, who do you trust? Hackers will even create fake cybersecurity sites to trick you into trusting them with log in info.

Here are couple of companies one of my clients recommended:

1. LiquidWeb and
2. Cyberunit

Now, I can’t speak for these personally. If you want my top tier reccs after we’re working together, I’ll share some info on the company I use and trust. The hackers attack my blog on the daily and try to put spam links on every article, and I have to block them, so I’m not revealing this info publicly. But, if you become a client I’ll help you out there too.

Facebook Ad Account Hacked: Get Facebook Ads Live

You made it this far in the article? Congratulations. It was a beast to put together, I’ve been working on it for over 7 hours to provide a legit resource for you, since I haven’t found anything this in-depth online yet, and definitely not from Facebook or someone like me who worked at Meta. You want to get your Facebook ads live again? Keep reading:

Facebook Ad Account Hacked: Need more help?

So, the hard reality that Meta and Facebook ad support won’t tell you and no other article online will share (unless they’ve copied this article after it’s published) is that Facebook does and will quarantine hacked accounts for the safety of everyone else on the platform.

If you have
a Facebook ad account hacked, the odds are not in your favor of recovering it, because it’s a tainted asset. Facebook will shadow ban you, and suppress reach even if they restore your hacked ad account.

Because, why should they allow a compromised account jeopardize literally everyone else on their website?

If the hacker STILL has a backdoor into YOUR website (and ad account), and you HAVEN’T hired a cybersecurity firm to REMOVE THE THREAT, and protect your site on a regular basis, you’re telling Facebook, “I don’t give a damn about my own security or any Facebook users on the platform.”

Do you think Zuck wants to go before Congress AGAIN and explain “what a Face Book” is? All the bad PR Meta would get for allowing security threats to proliferate ANOTHER Cambridge Analytica is insane in scope.

Facebook ad account hacked Mark Zuckerberg
It’s big picture time folks: think about the risks that a hacked account puts not just individual users on the platform but the value of Facebook’s stock, and public image. But, no worries, I got you. If you need to get Facebook ads live again, I do have a solution.

Learn more

I hope you’ve found this article helpful on how to navigate the stormy waters of having a Facebook ad account hacked.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

Note: If you do not run ads on Facebook and are just trying to recover a personal profile for NON-advertising purposes, you will need to look elsewhere for help.

BUT if your goal is to get Facebook ads live again after getting a restricted ad account or a restricted Facebook Business Manager, then keep reading as there is a solution to this. 

Facebook Ad Account  Hacked Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

If have been hacked, and your goal is to get Facebook ads live again selling your product or service and Facebook won’t help – I can get you results when Facebook won’t say a word.

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to remove ad account restriction on facebook

Looking for answers on how to remove an ad account restriction on facebook?

Ad Account Restriction
I’ve worked at Meta and provide Facebook ad policy help to ad agencies and businesses running Facebook ads. And today you’ll learn about Unacceptable Business Practices and what you can do to recover from getting flagged from an ad account restriction on Facebook.

An ad account restriction typically happens from either a severe flag, that Facebook immediately shuts down your account after their bots scan it, OR after a bunch of smaller flags have added up to an ad account restriction.

With Meta firing tons of staff, it’s Q4 last year was steller. Even its much ridiculed, money-losing virtual reality unit hit a milestone, generating $1bn in revenue. Lest anyone doubt its confidence, the company declared a first-ever dividend.
That is a payout to shareholders – in this case of 50 cents per share.

What this means for you, the business or ad agency running ads on Facebook is that while the fat cats are happy, the automations that ban ad accounts are in overdrive. Meaning, with less employees, Facebook relies even more on their automations to make crucial decisions that can leave you banned at a moment’s notice.

If you didn’t miss out on my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Just like my client, Amazon reality TV star and Ms. Universe Juanita Ingram found out, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook, or recover an unpublished Facebook Business Page.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Advertising restrictions for policy violations

According to Facebook, the Business Manager home page, or Meta Business Suite, contains all the answers once you have an ad account restriction:

how to remove an ad account restriction

Sadly this is completely false. When you go there usually you’ll see some generic ass warning without any specification on what part of your funnel was flagged, why, or the compliant version. For this information you need to dive deeper than the automated warnings Facebook sends you.

You’d be surprised how simple thing can change the entire course of your ads, whether they tank or boom, not just for ad policy but for conversion metrics. Facebook ad expert Jon Loomer calls out ad set optimization mistakes all the time.

For example, many advertisers just choose a Campaign Objective (eg. Traffic – used to be called “clicks to website”) BUT DO NOT SPECIFY the performance goal.

Your performance goal is how Meta determines success — and the factor that drives changes to ad delivery. Let’s say you have a Traffic campaign objective to get more sales, and your performance goal is:

“Maximize number of conversions: We’ll try to show your ads to the people most likely to take a specific action on your website.”

If you optimize for a purchase, the algorithm’s primary focus will be on satisfying that goal. If you aren’t getting purchases, Meta will believe that something is wrong and changes need to be made. This is one of the reasons why your ads are NOT spending your budget.

You can fix this by changing your performance goal: Instead of optimizing for purchases, optimize for landing page views. This will be a cheap way to get purchases since you know that, historically, 5% of visitors to your landing page convert, or something like that. Now Facebook is making your CPC cheaper and actually spending your ad budget. 

Advertising Restriction Unacceptable Business Practices

This is one of those flags that confuses a lot of advertisers. One of the reasons why is because back when I was working in the ads department at Facebook, (before it called itself “Meta”) this policy went by another name that was more self explanatory.

Except the real name of this policy is “unrealistic claims” which is what everyone at Facebook knew and called it, and we externally gave that verbiage to advertisers like yourself.

BUT, the problem is, “move fast and break things” Mark, or someone at the operations level or policy team decided to retitle this policy flag.

Why is this a problem?

Well, previously if you were saying some outlandish things on your ads, and you got the flag “Unrealistic claims” it at least gave you some idea that your copy was sounding spammy. Which is really, all that flag means. It means Facebook perceives your primary offer or the way you’ve worded it as a scam.

Which is different from Circumventing Systems flags, and Personal Attributes flags or flags for selling forex products or pyramid schemes. It’s all in the details folks. Want one-on-one professional guidance from someone who worked with the Facebook policy team, so you don’t have to guess anymore? And prevent bans? Schedule a discovery call with me here.

Advertising restrictions for unusual activity Ad Account Restrictions

The unusual activity ad account restriction is triggered by Facebook’s automations when they suspect that you’ve been hacked. Or that you ARE a hacker and you are doing things like using someone else’s bank account to run ads. Or, that you snuck into another advertiser’s Business Manager. Banks rejecting Facebook charges often trigger that too.

I’ve seen advertisers GIVE UP on running Facebook ads just because they chose the wrong bank that blocked Facebook ad charges. Which is silly, because Meta or Facebook is still a lucrative market according to current stats:

ad account restriction

Again, it is not a matter of all or nothing, but small changes that once made help keep your ads running smoothly and profitably. 

Ad Account Restriction:  Things you should know

facebook ads policy

Facebook’s bottom line is that they hold you 100% responsible for following their facebook ad policies even if Meta doesn’t communicate like 10,000 ad policies you are expected to follow to not get an ad account restriction.

But aren’t told about the policies you need to follow to avoid an ad account restriction. Great right?

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Ad Account Restriction: Facebook is still just a startup

You have to keep in mind Facebook still operates like a startup despite being founded in 2004. As a result, the automations are imperfect in how they flag you for violating Facebook advertising standards with an ad account restriction.

Sometimes you’ll get a false baseline where an ad that should have been rejected was accidentally approved. Now, you’re thinking because that ad was approved you can duplicate it.

Then later, everything shuts down out of nowhere when the bots rescan your funnel and give you an ad account restriction (thanks!).

That’s why having someone on deck who knows Facebook ad policy at a high level is crucial to your success. Otherwise you won’t know where the little hidden time bombs are in your ad copy, creative or privacy policy.

Common points of confusion

Facebook | Meta suggests these are the top flags people get running ads on Facebook:


I’ve worked with thousands of advertisers – SMBs to celebrities and I’ll share what the common points of confusion are from my experience helping folks avoid getting an ad account restriction. Both working at Facebook, and in my own private practice:

Assuming a human being is making the decisions to flag you or approve you

That’s a mistake. Facebook is 89% automated for every decision to approve or reject an ad. Maybe even 95% automated after 40K got laid off in 3 successive waves starting November 2022.

(Read my article about what it’s like getting laid off at Facebook here)

Resubmitting a rejected Facebook ad without finding the flag first

That’s one of the most common areas of confusion I’ve seen. People get an ad rejected, and assume Facebook made a mistake and don’t spend 30 seconds looking at the ad and just resubmit the same ad that has the same flag you were just shut down for in it! This is what gets you an ad account restriction.

It’s a better strategy to audit your ad for flags, remove them and then resubmit.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here

Enforcement of Facebook Ads Policy

Unlike a video game – the automations only give you a limited amount of chances before they shut down your Business Manager and possibly restrict your Facebook profile (the personal one not just Business Page) from advertising.

The enforcement part is never personal – no one at Facebook cares enough to keep track of you.

The key is to understand how the machines select your ad copy, how they scan it and what this means for your ability to run ads and avoid getting an ad account restriction.

Facebook Ad Account Restriction: What is reviewed

Facebook’s review process includes specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Contrary to what many think, the lander is included in the scans for an ad account restriction, not just the Facebook ads.

Facebook Ad Account Restriction: Business asset review

facebook ads policy

#image_title

Each ad asset – Page to Business Manager to Ad Account – has its own score. Each of these can become tainted separately from each other, or affect each other, based on the type of ad policy strikes you get when getting an ad account restriction.

Facebook Ad Account Restriction: Outcome of review

Often the entire conversation on whether to let you run ads or not, is a conversation between 3 different neural networks.

Rarely are humans involved unless you understand how to get the right person to look at your ads at Facebook.

Facebook Ad Account Restriction: Re-review of ads

Even if you got an ad approved – unless you are an expert at Facebook ad policy – you won’t know for certain if it is actually following Facebook’s ad policies. And assuming you do know leads to getting an ad account restriction.

Like I mentioned earlier, you can get re-scanned later for an ad that was approved, then later rejected.

As the article I wrote for Social Media Examiner discusses, you should screenshot rejected ads, then delete them. Or Facebook can and will re-open them later, and punish you a second time for an already rejected ad. 

Facebook Ad Account Restriction: Create a new ad or edit your ad

What I usually suggest when facing a rejected FB ad, is audit it first, determine why it was flagged for an ad account restriction, and replace the offending copy with approved ad copy.

And duplicate the ad with the corrected copy before submitting. That’s safer than resubmitting the same ad even with the correct changes. 

Additional policies that may apply to your ad

  • Facebook: Ads that run on Facebook must follow Facebook’s Community Standards which apply to all content on Facebook.
  • Instagram: Ads that run on Instagram must follow Instagram’s Community Guidelines which apply to all content on Instagram.
  • Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogs to upload products for use in Commerce surfaces, which are subject to our Commerce Policies.
  • Pages and Events: Advertisers may promote Pages or Events, which are subject to the applicable Pages, Groups and Events policies.
  • Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
  • Branded content: Ads may include branded content, which are subject to our Branded Content Policies.

A lot of times I see businesses get flagged because of IP issues with Facebook’s brand assets, which can lead an ad account restriction too, so be careful of that.

Your website

facebook ads policy

Speaking of common misconceptions – people often don’t realize facebook scans the website you attach to traffic ads. But the bots do scan it. And every thing connected to it, so you have to make sure that it is entirely compliant, not just the optin or sales page or you’ll get an ad account restriction.

Even if you went to a Go High Level event, you’d never find this type of insight there, as most marketers don’t have a contact at Facebook who can provide the level of support I can. Don’t want to read even more articles and just want solutions to Facebook bans? Schedule a discovery call today, for free. 

Ad content

It’s good to have a basic checklist for your ads. Like something to review before you create ads, or after you are about to submit for review. Following this can help reduce getting an ad account restriction.

Ensure your ads:

  • Include improper grammar or punctuation.
  • Don’t include sexual content, nudity or allusions to sexual activity.
  • Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
  • Don’t discriminate or promote discrimination.
  • Do not promote misleading or deceptive practices or products in any capacity.
  • Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
  • Avoid making potentially misleading claims or set unrealistic expectations.
  • Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Prohibited products in ads

Facebook doesn’t allow you to:

  • Promote the sale or use of adult products/services.
  • Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
  • Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Seems obvious I know but where ad agencies get in trouble is when Facebook interprets something you’ve said wrong and then gives you an ad account restriction.

Ad Account Restriction: How to appeal advertising restrictions

The art of appealing an ad account restriction is a balance between understanding exactly what in your funnel triggered the automations to shut you down (BEFORE contacting Facebook ad support), your ratio of bans versus approvals, and how you talk to the outsourced workers on chat.

It’s no easy task, I have successfully recovered a few restricted ad accounts in my time, but I generally advise a much better strategy with clients that has more nuance for long term results that don’t lose you time and money from ad account restrictions.

Learn more

I hope you’ve found this article on how to navigate a Facebook ad account restriction helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook?
 

Facebook Ad Account  Policy Violation Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

3 Things You Need to Know About Facebook Ad Policy Bans

 

facebook ad policy

Facebook ad policy can be frustrating when your Facebook ads get banned or you get put in Facebook jail #amiright?

All you want to do is run ads on Facebook and get ROI from your ad spend, yet it feels like a warzone with Facebook ad policy mines hidden every couple of feet.

New ad policies are created every quarter, like the policies regulating Facebook use for teens.

But, through your googling “facebook ad policy” or “ad account restrictions” you’ve landed on my blog with a crazy name and crazy good content because instead of guessing at what’s going on – I’ve worked at Meta and will share best practices for not getting banned.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my clients in ecommerce, marketing and health have discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

1. Facebook Ad Policy Overview:

The first thing you need to know about Facebook ad policy to avoid bans is that Meta is relying on automations more heavily than ever before.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies. It also means that you are not being personally targeted by workers at Meta | Facebook – just their machines.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ad Policy Checklist

As always I like to provide an infographic to give you Facebook ad policy tips at a glance:

Facebook Ad Checklist

2. Meta advertising policy principles

facebook ad policy


The second thing you need to know about Facebook ad policy to avoid bans is the operating principle behind bans – the whole reason Facebook drops the ban hammer is because the content flagged may be driving Facebook users OFF the platform (in Facebook’s eyes).

The engineers I worked with at Meta created the automations that shut folks down, and I can share they did not ever have products they sold on Facebook to pay the bills. So alot of the flagging is done from a virtual sandbox without anything on the line lost in bans. But I can help you understand how to frame the automation’s machine logic for flagging.

Check out this blog in video form on LinkedIn here.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also a
dvertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep you on their website as long as possible. Anyone who gets in the way of that will get punished with bans.

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance.

(Check out my article Facebook ad account disabled next steps).

Facebook Ad Policy: The ad review process

Facebook’s official policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ads are not all compliant. And while some ad policies like avoiding sexual content may seem easy to follow, as Ad Espresso posts:

Facebook ad policyOther Facebook ad policy guidelines are more obscure, especially in high risk markets like Real Estate and Weight Loss.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

3. Facebook Ad Policy: What to do if your ad is rejected or if your business asset is restricted

Facebook ad policy


The 3rd thing you need to know about Facebook ad policy to avoid getting banned is what to do after your ad account is restricted. Don’t immediately appeal it! This is where the shit starts to hit the fan.

Also right now an insane amount of social media accounts are getting hacked and shut down. Premier Facebook Marketing Expert Mari Smith even wrote an article on how to safeguard your account.

Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad. You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s what’s wrong with that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags.

You’d be surprised to learn how small and simple some of the changes you need to make to be compliant with Facebook ad policy and avoid bans. Sometimes when I’m working with clients it’s just one word that got them banned, or HOW they phrased something. Once that’s changed corrected, Facebook lifts bans and lets your ads run live.

And don’t leave money on the table and just give up after a few ad account restrictions! Facebook’s ad reach is 1.98 billion.

If you’re advertising on Facebook in 2024, you’ve got a potential ad reach of 1.98 billion people according to Hootsuite.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy: Community standards

Another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about al-queada.

Or don’t talk about how cocaine is a helluva drug lol…Even if…


facebook ad policies

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too. 

So, be aware of that.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers. 

Facebook Ad Policy: Unacceptable content

When Facebook says “Unacceptable content” they mean “fake news.”

You’ll get hit with the “Unacceptable content” flag if you talk about covid. Although as I revealed to subscribers of my newsletter, Meta is rolling back Covid-19 Misinformation Rules.

That being said, you can also get hit with this flag if your ad mentions too many Personal Attributes for a specific group of people and the automations flag that as being discriminatory.

Are you already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy: Deceptive content

Deceptive content is a flag that mainly applies to ads Facebook’s automations think are Multilevel Marketing (MLMs) pyramid schemes.

If your promises of wealth, riches, and bikini babes seem too unrealistic, you’ll get hit with this flag.

High risk verticals for deceptive content flags include crypto, weightloss and how to start a business online. Or anything forex as this ban includes Prohibited Financial Products and Services.

Let’s say you get hit with a Circumventing Systems flag – you’ll also be hit on the backend, without your knowledge, with a Deceptive content flag.

And lastly, this automation flags you if you have pages that don’t load on your website.

For more info read How to Fix NonFunctional Landing Pages

Facebook ad policy: Dangerous content

Facebook ad policy

This is one of the few times Facebook is actually transparent. Dangerous content is self explanatory, no weapons, drugs etc.

The only thing that may come as a bit of a surprise here is that cigarettes and vapes are considered just as dangerous as knives or guns.

So, if you have an ad that can be misinterpreted for someone smoking or vaping, or your ad copy uses any of those words, you’ll risk getting flagged for dangerous content. Be thoughtful in how you word your ads. 

Objectionable content

You’ll be pretty astounded when you hear what this flag covers. It isn’t as obvious as you’d think. Objectionable content is inclusive of the Personal Attributes flag but also it includes price gouging.

Remember when Logic Pro price gouged their shitty $30 web cams in 2020 and raised them up to $300 just because everyone was stuck at home during the pandemic? Or hand sanitizer that was $0.30 cents getting over charged?

That’s objectionable content in Facebook’s eyes. BUT it is grouped right along with pornography, cursing, and having low quality graphics on your ad creative and landing pages.

You wouldn’t think all those things were connected but to Facebook’s bots they are all under this flag. Aaaaand that includes any typos or misspellings as grammar flags are considered objectionable content too.

The TLDR is Facebook doesn’t want Facebook users to have a negative experience, so keep it positive.

Content-specific restrictions

Every now and then you’ll see a niche that does require you to follow not just Facebook ad policies but local laws in the city and state you advertise in. These are content-specific restrictions for the following categories:

• Alcohol
• Adult Products or Services
• Dating
• Cosmetic Procedures and Wellness
• Online Pharmacies
• Over-The-Counter Drugs
• Prescription Drugs
• Drug and Alcohol Addiction Treatment
• Financial and Insurance Products and Services
• Cryptocurrency Products and Services
• Online Gambling and Gaming
• Social Casino Games
• Subscription Services
• Hemp and Related Products

Let me save you a lot of time here and tell you point blank crypto products aren’t allowed on Facebook. They are low-key banned. Meaning, you are gonna get shut down in a short amount of time even if your 1st few ads slip through the cracks.

Adult products are banned – even if you see a few spam ads in the desktop right column for dildos or penis enlargement. Those ads have a terminal life span and will be caught and shut down.

For dating you have to apply and get accepted to run those ads. Same goes for gambling because that deals with local laws.

The other point I’d like to make here – to save you some time – CBD are not allowed on Facebook. You will get banned running them. Facebook is not a platform you can advertise CBD on.

Intellectual property infringement

facebook ads policy

Facebook says:

“Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyrighttrademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.”

Where I see this pop up the most is ad agencies that name drop major brand names in ads without a licensing agreement established to use that brand asset. While content is king, HOW you distribute this content determines the engagement and if Facebook ads will be approved. Neil Patel has some choice words about a new updated content strategy here btw.

But let’s face it: unless your Facebook Business Page is the official brand page of the brand or celebrity you’re name dropping, Facebook is going to assume you are not legit.

Proving you are will be a hassle – if you can even do this – so, my best tip here is make sure you refer to the topic and audience and the problem you’re solving rather than alluding you are BFF with Kim Kardashian.

Facebook Ad Policy: Social issue, electoral or political advertising

This refers to ads about Social Issues, Elections or Politics – the hardest thing to run ads for. I would be super careful here. It is a quagmire – you risk every flag known to mankind for Facebook running these ads.

The special ad category was created just for this type of ad, as there are lobbying laws federally, and locally for your state that you have be clear on, separate from Facebook.

Facebook Ad Policy: Things you should know

facebook ads policy

With those 3 things in mind:

1.Meta’s reliance on automations for flagging
2.The reason why Facebook policy drops the ban hammer (to protect engagement)
3. What to do when your ad account is restricted

You should have at least a better idea of 3 things you need to know about Facebook ad policy to avoid bans. But what if you’re tired of reading articles and just want 100% guarantee all your Facebook ads will be approved? 

New Solution to Facebook Ad Policy Bans

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

5 Reasons Why Your Facebook Ad Account Restricted

 

My Facebook Advertising Accounts Restricted...Now What?

Looking for a solution to Facebook ad account restricted?

Often Facebook makes understanding Facebook ad policy confusing. With geopolitical events pushing big tech and social media companies to make rapid changes, the regular business owner is left to pick up the pieces.

I worked at Facebook or Meta if you want to call it that, with the Creator Monetization Program as well as ads, and at one point even tech for Facebook’s servers.

In this blog, I’ll share my expert advice on how to navigate the Facebook ad policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my client Amazon reality TV show star Juanita Ingram found out, you can get banned in a heartbeat, lose your 10K+ Page and revenue it generated. Luckily, she found me and I helped get her Facebook Page back.

Facebook ad account restricted
Want the same star-quality guidance for solving Facebook shutdowns?

Click here, to schedule a discovery call.

How did I get myself restricted from advertising on Facebook? 

One of the most common things clients bring up in meetings is they’ll tell me, “Trevor, how can my competitor run these ads that are totally breaking Facebook policies? Why don’t they have a Facebook ad account restricted?”

Well, my reply is always, “Give it time,” as you can only escape Facebook’s automations for so long until a noncompliant ad or ads that slipped through the cracks now trigger a funnel-wide ban. And you don’t want to get shut down because then you’ll miss out on the current wave of shortform video marketing that’s taking the world by storm.

You got a Facebook ad account restricted through either a major ban, where certain words can trigger an entire Business Manager shut down. Or, a series of smaller infractions that Facebook didn’t tell you about, were adding up on the back end, for how your ad assets are scored on Meta’s side.

As a result, you end up getting your Facebook ad account restricted, often without any explanation at all. Given the coming re-targeting cookie apocalypse as Facebook expert John Loomer reports, you’ll want to have all platforms available to run ads on to make up for what’s coming.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

If you’re tired of reading articles and just want someone’s help whose actually worked at Meta, click here, to schedule a discovery call. 

Facebook Ad Account Restricted Ad Policy Checklist

I want to make sure you’re well taken care of because ad agencies and businesses getting banned on facebook are frequently left without any help at all. If you want just the quick and dirty, here’s a checklist that can help with some tips at-a-glance:

Facebook Ad Checklist

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How can I tell if my account was restricted?

 How can I tell if my Facebook account was restricted?


When you login to Facebook and navigate to Ad Manager, typically there are menacing red letters at the top that tell you that you are banned. That’s where you’ll see that your Facebook ad account restricted warning.

Or you may see in your Facebook Business Manager a warning in the settings by your ad accounts that your Facebook ad account restricted.

You won’t be able to run ads and you may or may not have an option to appeal. Now, appealing a Facebook ad account restricted is tough and if you don’t know the right technique you’ll end up staying in Facebook jail.

If you keep in mind that even one word can get you banned then it helps to consider compliance elements as well as conversion when penning Facebook ad copy.

(Check out my article Facebook ad account disabled next steps).

5 Reasons Why Your Facebook ad account restricted

1.Too many rejected ads within a 90 day period

2.Ban-level flag inside your ad copy 

3.Automations flagged you for Special Ad Categories

4.Re-running previously rejected Facebook ads without any changes

5. Moving too quickly online and geographically

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What does having my account restricted mean?

In this type of situation, your options will vary. Typically you will have a few chances to get your Facebook ads live again depending on the severity of the flag.

For lighter flags you may get off easy and be able to continue running ads. BUT if you were not told accurately WHAT you got flagged for and CONTINUE to have the same material in your creative or ad copy, then eventually this leads to harsher bans down the line.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your funnel isn’t fully compliant with Facebook ad policies. That’s another way a smaller flag can lead to a bigger Facebook ad account restricted issue.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

 What do I do if my Facebook account is restricted from advertising?

facebook ad account restriction


If you have a Facebook ad account restricted your first step is to stop everything you’re doing, and notify everyone on the Facebook Business Manager about what’s going on.

The next thing to do if you have a Facebook ad account restricted is review the most recent Facebook ads that you submitted for approval. Take a look through Facebook’s eyes and see what potential flags are in the creative or copy.

Then, audit your marketing funnel and ensure that you have removed all the potential flags before making any attempt at an appeal of a Facebook restricted ad account.

Has your Facebook Business Manager already been disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Account Restriction: Learn more

Used to, recovering when you have a Facebook ad account restricted was easy. In Facebook’s Business Manager you could simply create new ad accounts and run more ads. BUT the clickbait farms have been hurting all of us in social media and marketing worlds.
Facebook has cracked down and made stricter policies, reducing the amount of ad accounts you could create from 1000 to 3, a couple of years ago to now…

Literally ONE ad account per new Facebook Business Manager ( the “Meta Business Suite” < bleh >) is all ya get unless you have a legacy BM. As a result many are stuck with a Facebook ad account restricted for life.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook? Do you want to prevent getting your Facebook ad account restricted?

New Solution to Facebook Ad Account Restricted 

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

10 Things You Need to Know About Facebook Ad Policy

 

Facebook ad policy

Does facebook ad policy frustrate you because of restricted ad accounts?

Facebook ad policy can change in the blink of an eye and unless you’re on the right side of the automations, you can be banned real quick. BUT you’re in luck, because today I’ll be sharing 10 things you need to know about Facebook ad policy to safeguard your account.

With new markets opening up for Meta Quest, Voicebox AI Speech Generation and the Creator Monetization Program (which I worked on at Facebook), you’ll want to stay ahead of the curve and not be left behind with new changes to Facebook ad policy.

If you didn’t miss my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Don’t forget to bookmark: Facebook Ad Policies Checklist

Just like my client Juanita Ingram, Amazon reality TV show star found out, here are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Policy Overview

The first thing you need to know about Facebook Ad Policy is that traditional PPS formulas don’t always work. With the massive layoffs Facebook has done since Nov 2022, Meta is relying on automations more heavily than ever before.

As marketing guru Neil Patel says, a lot of successful ads are using AIDA,

  • (A)ttention: Draw users into the ad with an attention-grabbing headline.
  • (I)nterest: Get the user interested in your product by briefly describing the most important benefit of using it.
  • (D)esire: Create immediate desire for your product with a discount, free trial, or limited-time offer.
  • (A)ction: End the ad with a call to action.


The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies using AIDA.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong.

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ad Policy Checklist

Facebook Ad Checklist

2. Meta advertising policy principles

facebook ad policies


The 2nd thing you need to know about Facebook ad policy is the philosophy behind banning. A lot of folks go wrong not understanding what Facebook’s goal is, and the internal reasoning behind ad flagging decisions.

The human point of view, from the policy makers who told engineers I worked with, how to frame the automation’s machine logic for flagging.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also a
dvertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep people on their website as long as possible. Anyone who gets in the way of that will get punished with bans. And there’s A LOT of money made in keeping people staring at the screen, whether that’s on laptop or smartphone.

Mobile ad revenues reached a record $154.1 billion in 2022, up 14.1% year-over-year (YoY); mobile now has a 73.5% market share of total internet ad revenues (IAB, 2023)

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance. If your ads drive FB users off FB, that loses FB money.

(Check out my article Facebook ad account disabled next steps).

3. The ad review process

The 3rd thing you need to know about Facebook ad policy is how the ad review process works. Facebook’s policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ducks aren’t in a row.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

4. What to do if your ad is rejected or if your business asset is restricted

facebook ad policies


The 4th thing you need to know is the bad advice fake gurus give who haven’t worked at Facebook like I have – they all tell you (and Facebook tells you to as well) to click Request Review. That is where the shit starts to hit the fan. Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s the fucked up part about that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags.

Even if you came to my hometown, Austin, Texas for SXSW, and attended marketing conferences, you won’t get good intel on recovering Facebook ad accounts because of how obscure Facebook ad policy is.
Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Community standards

The 5th thing you need to know about Facebook ad policy is that you need to distinguish the ad policies from the regular Facebook user policies. Because another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about terrorism.

Or don’t talk about how cocaine is a helluva drug. Even if…


facebook ad policies

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too. 

So, be aware of that.

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers.

If you took a look inside Meta’s open source A.I. program you’d see nothing is slowing down for Facebook’s reliance on machines to make decisions that impact human lives, namely advertisers. To safeguard your ad account you really need to understand Facebook ad policy or risk losing money with Facebook bans.

Learn more

I hope you’ve found this article on how to navigate the Facebook ads policy strategically instead of just guessing helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook?

New Solution to Facebook Ad Policy Violations

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked deep at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

After years of working at Facebook, I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

Facebook jail solution testimonial


If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Ads Policy – How to Safeguard Your Account

Facebook Ads Policy can seem hard to understand if you’re dealing with ad account restrictions – but no worries, I’ve worked at Meta and will guide you through it!

facebook ads policy

Been googling facebook ads policy to find out why you’ve been shut down on Facebook or how to prevent it?

Meta ads policy has a lot of changes recently that are throwing ad agencies for a loop!

With new markets opening up for Meta Quest, Voicebox AI Speech Generation and the Creator Monetization Program (which I worked on at Facebook)

– You may have run afoul of the new Facebook ad policies –

If you didn’t miss out on my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ads Policy Overview:

If you’re looking for guidance on Facebook ads policy you’re in the right place. With the massive layoffs Facebook has done since Nov 2022, Meta is relying on automations more heavily than ever before.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong about Facebook Ads Policy.

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ads Policy Checklist

Facebook Ad Checklist

2. Meta advertising policy principles

facebook ad policies


I think where a lot of folks go wrong is not understanding what Facebook’s goal is, and the internal philosophy behind ad flagging decisions when it comes to Facebook Ads Policy.

The human point of view, from the policy makers who told engineers I worked with, how to frame the automation’s machine logic for flagging.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also a
dvertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep users on their website as long as possible. Anyone who gets in the way of that will get punished with bans for breaking Facebook Ads Policy.

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance.

(Check out my article Facebook ad account disabled next steps).

3. The ad review process

Facebook’s official policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours, deciding if it breaks Facebook Ads Policy.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ducks aren’t in a row.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

4. What to do if your ad is rejected or if your business asset is restricted

facebook ad policies


Here is where the shit starts to hit the fan: Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s the fucked up part about that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags that break Facebook Ads Policy.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Community standards

Another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about terrorism obviously against Facebook Ads Policy.

Or don’t talk about how cocaine is a helluva drug. Even if…


facebook ad policies

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too. 

So, be aware of that.

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers. 

Unacceptable content

When Facebook says “Unacceptable content” they mean “fake news.”

You’ll get hit with the “Unacceptable content” flag if you talk about covid. Although as I revealed to subscribers of my newsletter, Meta is rolling back Covid-19 Misinformation Rules.

That being said, you can also get hit with this flag if your ad mentions too many Personal Attributes for a specific group of people and the automations flag that as being discriminatory.

Are you already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out:
Top Reasons Why Facebook Disables Ad Accounts

Deceptive content

Deceptive content is a flag that mainly applies to ads Facebook’s automations think are Multilevel Marketing (MLMs) pyramid schemes.

If your promises of wealth, riches, and bikini babes seem too unrealistic, you’ll get hit with this flag.

High risk verticals for deceptive content flags include crypto, weightloss and how to start a business online. Or anything forex as this ban includes Prohibited Financial Products and Services.

Let’s say you get hit with a Circumventing Systems flag – you’ll also be hit on the backend, without your knowledge, with a Deceptive content flag.

And lastly, this automation flags you if you have pages that don’t load on your website.

For more info read How to Fix NonFunctional Landing Pages

Dangerous content

facebook ads policy

This is one of the few times Facebook is actually transparent. Dangerous content is self explanatory, no weapons, drugs etc.

The only thing that may come as a bit of a surprise here is that cigarettes and vapes are considered just as dangerous as knives or guns.

So, if you have an ad that can be misinterpreted for someone smoking or vaping, or your ad copy uses any of those words, you’ll risk getting flagged for dangerous content. Be thoughtful in how you word your ads. 

Objectionable content

You’ll be pretty astounded when you hear what this flag covers. It isn’t as obvious as you’d think. Objectionable content is inclusive of the Personal Attributes flag but also it includes price gouging.

Remember when Logic Pro price gouged their shitty $30 web cams in 2020 and raised them up to $300 just because everyone was stuck at home during the pandemic? Or hand sanitizer that was $0.30 cents getting over charged?

That’s objectionable content in Facebook’s eyes. BUT it is grouped right along with pornography, cursing, and having low quality graphics on your ad creative and landing pages.

You wouldn’t think all those things were connected but to Facebook’s bots they are all under this flag. Aaaaand that includes any typos or misspellings as grammar flags are considered objectionable content too.

The TLDR is Facebook doesn’t want Facebook users to have a negative experience, so keep it positive.

Content-specific restrictions

Every now and then you’ll see a niche that does require you to follow not just Facebook ad policies but local laws in the city and state you advertise in. These are content-specific restrictions for the following categories:

• Alcohol
• Adult Products or Services
• Dating
• Cosmetic Procedures and Wellness
• Online Pharmacies
• Over-The-Counter Drugs
• Prescription Drugs
• Drug and Alcohol Addiction Treatment
• Financial and Insurance Products and Services
• Cryptocurrency Products and Services
• Online Gambling and Gaming
• Social Casino Games
• Subscription Services
• Hemp and Related Products

Let me save you a lot of time here and tell you point blank crypto products aren’t allowed on Facebook. They are low-key banned. Meaning, you are gonna get shut down in a short amount of time even if your 1st few ads slip through the cracks.

Adult products are banned – even if you see a few spam ads in the desktop right column for dildos or penis enlargement. Those ads have a terminal life span and will be caught and shut down.

For dating you have to apply and get accepted to run those ads. Same goes for gambling because that deals with local laws.

The other point I’d like to make here – to save you some time – CBD are not allowed on Facebook. You will get banned running them. Facebook is not a platform you can advertise CBD on.

Intellectual property infringement

facebook ads policy

Facebook says:

“Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyrighttrademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.”

Where I see this pop up the most is ad agencies that name drop major brand names in ads without a licensing agreement established to use that brand asset.

But let’s face it: unless your Facebook Business Page is the official brand page of the brand or celebrity you’re name dropping, Facebook is going to assume you are not legit.

Proving you are will be a hassle – if you can even do this – so, my best tip here is make sure you refer to the topic and audience and the problem you’re solving rather than alluding you are BFF with Kim Kardashian.

Social issue, electoral or political advertising

This refers to ads about Social Issues, Elections or Politics – the hardest thing to run ads for. I would be super careful here. It is a quagmire – you risk every flag known to mankind for Facebook running these ads.

The special ad category was created just for this type of ad, as there are lobbying laws federally, and locally for your state that you have be clear on, separate from Facebook.

Things you should know

facebook ads policy

Facebook’s bottom line is that they hold you 100% responsible for following their facebook ad policies even if Meta doesn’t communicate ohhhhhh about 10,000 ad policies you are expected to follow.

But aren’t told about.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Understanding Facebook’s Advertising Standards

You have to keep in mind Facebook still operates like a startup despite being founded in 2004. As a result, the automations are imperfect in how they flag you for violating Facebook advertising standards.

Sometimes you’ll get a false baseline where an ad that should have been rejected was accidentally approved. Now, you’re thinking because that ad was approved you can duplicate it.

Then later, everything shuts down out of nowhere when the bots rescan your funnel.
That’s why having someone on deck who knows Facebook ad policy at a high level is crucial to your success. Otherwise you won’t know where the little hidden time bombs are in your ad copy, creative or privacy policy.

Common points of confusion

Facebook | Meta suggests these are the top flags people get running ads on Facebook:


I’ve worked with thousands of advertisers – SMBs to celebrities and I’ll share what the common points of confusion are from my experience. Both working at Facebook, and in my own private practice:

Assuming a human being is making the decisions to flag you or approve you

That’s a mistake. Facebook is 89% automated for every decision to approve or reject an ad. Maybe even 95% automated after 40K got laid off in 3 successive waves starting November 2022.

(Read my article about what it’s like getting laid off at Facebook here)

Resubmitting a rejected Facebook ad without finding the flag first

That’s one of the most common areas of confusion I’ve seen. People get an ad rejected, and assume Facebook made a mistake and don’t spend 30 seconds looking at the ad and just resubmit the same ad that has the same flag you were just shut down for in it!

It’s a better strategy to audit your ad for flags, remove them and then resubmit.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here

Enforcement of Facebook Ads Policy

Unlike a video game – the automations only give you a limited amount of chances before they shut down your Business Manager and possibly restrict your Facebook profile (the personal one not just Business Page) from advertising.

The enforcement part is never personal – no one at Facebook cares enough to keep track of you.

The key is to understand how the machines select your ad copy, how they scan it and what this means for your ability to run ads.

Facebook Ads Policy: What is reviewed

Facebook’s review process includes specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Contrary to what a lot of ad agencies think, the lander is included in the scans, not just the Facebook ad

Facebook Ads Policy: Business asset review

facebook ads policy

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Each ad asset – Page to Business Manager to Ad Account – has its own score. Each of these can become tainted separately from each other, or affect each other, based on the type of ad policy strikes you get.

Facebook Ads Policy: Outcome of review

Going back to Terminator’s Rise of the Machines – often the entire conversation on whether to let you run ads or not, is a conversation between 3 different neural networks.

Rarely are humans involved unless you understand how to get the right person to look at your ads at Facebook.

Facebook Ads Policy: Re-review of ads

Even if you got an ad approved – unless you are an expert at Facebook ad policy – you won’t know for certain if it is actually following Facebook’s ad policies.

Like I mentioned earlier, you can get re-scanned later for an ad that was approved, then later rejected.

As the article I wrote for Social Media Examiner discusses, you should screenshot rejected ads, then delete them. Or Facebook can and will re-open them later, and punish you a second time for an already rejected ad. 

Facebook Ads Policy: Create a new ad or edit your ad

What I usually suggest when facing a rejected FB ad, is audit it first, determine why it was flagged, and replace the offending copy with approved ad copy.

And duplicate the ad with the corrected copy before submitting. That’s safer than resubmitting the same ad even with the correct changes. 

Facebook Ads Policy: Request another review

I think this is used very ignorantly – most advertisers literally just mash buttons, impatient for ads to get live again, they use up vital chances to appeal a disabled ad account or rejected Facebook ad.

You should only request a review after you are speaking with someone at Facebook.

Additional policies that may apply to your ad

  • Facebook: Ads that run on Facebook must follow Facebook’s Community Standards which apply to all content on Facebook.
  • Instagram: Ads that run on Instagram must follow Instagram’s Community Guidelines which apply to all content on Instagram.
  • Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogs to upload products for use in Commerce surfaces, which are subject to our Commerce Policies.
  • Pages and Events: Advertisers may promote Pages or Events, which are subject to the applicable Pages, Groups and Events policies.
  • Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
  • Branded content: Ads may include branded content, which are subject to our Branded Content Policies.

Your website

facebook ads policy

Speaking of common misconceptions – people often don’t realize facebook scans the website you attach to traffic ads. But the bots do scan it. And every thing connected to it, so you have to make sure that it is entirely compliant, not just the optin or sales page. 

Ad content

It’s good to have a basic checklist for your ads. Like something to review before you create ads, or after you are about to submit for review.

Ensure your ads:

  • Include improper grammar or punctuation.
  • Don’t include sexual content, nudity or allusions to sexual activity.
  • Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
  • Don’t discriminate or promote discrimination.
  • Do not promote misleading or deceptive practices or products in any capacity.
  • Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
  • Avoid making potentially misleading claims or set unrealistic expectations.
  • Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Prohibited products in ads

Facebook doesn’t allow you to:

  • Promote the sale or use of adult products/services.
  • Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
  • Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Learn more

I hope you’ve found this article on how to navigate the Facebook ads policy strategically instead of just guessing helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant 
before they went live on Facebook?

What if you knew 100% without guessing 
why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more: 

Facebook Ads Policy Violation Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

Facebook account restricted from advertising

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

 your access can't be reinstated because too much time has passed since we restricted your account


It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

Facebook Policy
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

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Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook CCPA compliance in California

LDU Under CCPA California Facebook ads

Credit: Terms Feed


If you're running Facebook ads in California you need to know new policies that are going to affect if your ads are running or not.

The California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) began on January 1, 2020, and as a result, many online platforms are making changes to how data is collected from residents of California.

July 1, 2020 was the deadline for businesses to become compliant with the new policy changes before the California Attorney General started enforcing this new law.

Regardless of where your business is located, if you run ads in California, you are affected.

Here are the cliff notes version of the CCPA:

  • Any business who collects a consumer data & personal information is required to disclose the categories and purposes of the personal info collected. Also a business can't collect added categories of personal information outside of what was disclosed.
  • The customers / consumers / the public can opt-out of their data being sold to third parties.
  • Consumers have the right to request companies to delete any personal info about the consumer that the company collected (with some exceptions).

Note: This applies to all businesses with revenue over $25 million, those that have information from over 50,000 users, and/or businesses who earn more than half their revenue from selling this user data.

How CCPA Affects Facebook Advertisers 

Remember the Cambridge Analytica scandal? In 2019 Facebook settled with the FTC for $5 billion due to data privacy breaches.

Additionally Facebook 
released a document showing data of 6 million Californians may have been shared, costing Facebook something like $17 billion minimum in fines.

CCPA is like the GDPR update made in Europe in 2018 with one big difference: unlike GDPR where users can “opt-in” to have their data collected, CCPA gives users the option to  “opt-out” of having their data collected (and sold) and places that responsibility on companies and advertisers to decide.

How does Facebook’s Limited Data Use tool ensure CCPA compliance?

Facebook LDU enables advertisers on the platform to specify which users’ data should be subject to CCPA data management regulations. The company has outlined the specific ways user data will be limited in their list of state-specific terms, which includes language indicating advertisers are solely liable for compliance with CCPA. 

The feature requires a simple modification to the existing Facebook PageView pixel so that Facebook can automatically detect whether or not a user is in California. Specifically, developers will need to include a string within the Facebook pixel for ‘dataProcessingOptions’ that will allow your business to specify its degree of CCPA compliance. 

The string will allow for an advertiser to control if it is identifying a user in California or if would prefer for Facebook to handle the auto-identification. Of course, the ambiguity here comes from the fact that CCPA is an “opt-out” focused law, rather than “opt-in” like GDPR. So when should you enable LDU? At all times? Only when a user identifies they don’t want to be tracked? That has been left up to the individual advertisers to decide—and to assume the associated risk. 

Limited Data Use Feature

Starting July 1st Facebook rolled out the Limited Data Use (LDU) policy. This limits the way Facebook user data is stored and processed for all California residents.


Well, now the LDU is now auto-enabled for every Facebook business account and all personal information shared through the following Facebook features:



Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA. Advertisers have until October 20, 2020 to update the Facebook Pixel to be compliant with CCPA. Action is required to extend the transition period. If no action is taken, the LDU will end on August 1, 2020.

LDU Facebook Events in Ads Manager

The LDU is applied to every Facebook event by default. Data collection for these events is limited to California residents and won't be captured and used in products that used all of customer data in the past.

This is the pop up warning in Ads Manager you may see:



If your company doesn’t meet the CCPA requirements or you don’t run Facebook ads to California residents, you can choose to enable full data use to make sure that all Facebook events (flagged or unflagged) will collect the full amount of data collected.

Before taking any action – first determine if your business is even affected by CCPA. If not, you may just disable the LDU setting in Facebook so that your company can continue to collect data from the California residents you run ads to.

Search Engine Land, made this helpful graphic to breakdown the ins and outs:

LDU Under CCPA California Facebook ads

What Actions Should Brands Take?

The first question you need to answer is, “Does CCPA apply to my company?” Determine if your company is required to be compliant with CCPA guidelines. Note, the personal data of 50,000 “consumers, households, or devices” can be considered highly ambiguous, so you’ll want to think about all of the ways you currently store user data. 

Exempt

If your business is not required to be compliant with CCPA, then you will not be subject to the functions enforced by Limited Data Use. Once you have confirmed that this is the case, you can Enable Full Use of Customer Data within Facebook. (By toggling on “Enable Full Use of Consumer Data”, you will be manually overriding the automatic feature put in place by Facebook)

Limited Data Use Image
If you are exempt, or compliant, you can disable Limited Data Use prior to July 31st by “Enabling” this setting within the Facebook UI.

Non-Exempt

If your business is required to comply with CCPA requirements, then we recommend taking the following actions:

  1. Legal Review: Speak with your legal team about your organization’s broader approach to CCPA compliance. This will include things like your Privacy Policy, or “Do Not Sell My Information” form requirements. 
  2. Technical Compliance: In order to give users in California the ability to opt-out of sharing/selling their personal data, we recommend implementing a web compliance tool. Web compliance tools allow you to give users options regarding tracking and data processing. There are many solutions available, but we recommend the following three options: 
    1. CookieBot: https://www.cookiebot.com/en/
    2. OneTrust: https://www.onetrust.com/ 
    3. Clym: https://www.clym.io/ 
  3. Limited Data Use Flag: Review which actions a user may take that would change the way you may share their data with Facebook. Specifically, are they opting-out of tracking? If so, you will either need to block tracking completely, or you will need to apply a “Limited Data Use” flag to the pixel. 
    1. CCPA is an opt-out law: This means that by default a user is opted into sharing their data, so the default state should not be to have an LDU flag unless your legal team believes otherwise
    2. Blocking all tracking: If you allow a user to block all tracking, this should work in the same way as applying a Limited Data Use flag in your pixel. 
    3. It’s not just the pixel: All of the ways you pass data back to Facebook need to be accounted for (which a good web compliance tool will be able to handle for you) – the technical specs for other forms of data passback can be reviewed here.
  4. Enable Full Use of Customer Data within Facebook: Once you are compliant with CCPA guidelines and have decided if & when you want to update your pixel to include the LDU flag, you can Enable Full Use of Customer Data within Facebook. 

Ensure Facebook Pixel is LDU Complaint

For businesses who have a Facebook Pixel deployed via Google Tag Manager and have a dedicated Analytics/Development team member, you'll have to change the Facebook pixel's PageView event. (Hardcoded Facebook pixels can be updated the same way by a web developer.)

Changes to other Facebook pixel events in addition to the pageview event code may be needed but that depends on the amount of risk you want to take.

These modifications to the ‘dataProcessingOptions’ will allow Facebook to determine whether or not the user is a California resident and the degree of CCPA compliance your business has opted for.

Facebook wrote up some documentation on how their pixel should be updated to detail the dataProcessingOptions method before you call fbq(‘init’).

To disabled the Limited Data Use Mode use:

fbq(‘dataProcessingOptions’, []);

fbq(‘init’, ‘{pixel_id}’);

fbq(‘track’, ‘PageView’);

To enable LDU mode using geolocation, use:

fbq(‘dataProcessingOptions’, [‘LDU’], 0, 0);

To enable LDU for users and specify user geography:


fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);

How Facebook Advertisers Feel The Impact of LDU

Retargeting campaigns will probably be the most affected by the LDU.

With LDU automatically enabled across all accounts on July 1, Californians are no longer included in pixel-based retargeting campaigns. If you already have retargeting campaigns set up that run in California these may be affected.

For example, if you're running ads to an audience on the west coast, and 75% of that audience is in California the LDU will take away your ability to see the other 25% of your audience and you can't use their data for retargeting ad campaigns.

Looking forward, there also may be a blow back onto conversion attribution window settings for Facebook users in California as well, and the issue of how this same info will be tabulated in Google Analytics.

Maybe Dean Kamen can invent a solution that protects user privacy but also doesn't stifle businesses who need ads run on Facebook to keep their doors open?

What do you think of the new LDU policy? If you need a Facebook ad policy expert, feel free to schedule a call here.

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today. 

Scheduling a call is a big step in learning more about Facebook ad landing page policy.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.