Have you jumped on board with one of the highest converting mediums for marketing yet? Video is king right now especially during the holiday season. [Read our last blog on HP moving to Texas here]
Video is number one for increasing engagement on social media platforms which also boosts brand awareness to help you end the year strong with increased profits.
Struggling with how to do this? We got you covered - Facebook just released 3 tips to help you improve your video marketing.
1. "Add a 3-5 second trailer to hold interest"
Facebook recommends adding a short preview of your video at the start of video clips. While this has been used frequently on YouTube it hasn't seen as much use on Facebook videos as a whole.
Essentially you'll want to paste a key snippet from your video and include in the beginning of the clip which helps to entice viewers to stick around and see what's next.
It's a short and sweet way to boost your engagement as well as increase the view time which helps you segregate retargeting campaigns per video view time.
Another deet Facebook mentioned is using the Creator Studio analytics to find out when you're losing viewers. Once you identify this, you can swap out blocks of content and add more exciting elements where you see folks dropping off.
2. "Frame the story - with a 4:5 aspect ratio"
Because everyone is on their smartphones, Facebook recommends we should create videos that are vertical not horizontal.
Facebook says:
"We live in a world were most people watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape. Try framing your visual story and build for vertical format. Editing your videos using a 4:5 aspect ratio may work best for your videos on Facebook."
Back at Facebook's research HQ they discovered some videos have seen a noticeable improvement in performance when switching from 19:9 orientation to 4:5.
3. "Engage your community - commenting on posts"
Facebook leaves us with one last video tip: increase engagement by responding to comments on video posts.
It's such a simple thing to do but you'd be surprised how many businesses never reply to comments on their videos. When you reply, customers feel included, and it builds brand loyalty as well.
If you can't find the time to do so, hire a social media manager to post on your social media pages and reply to the comments.
Facebook clarifies this further:
"Joining the conversation in the comments section of your own posts can delight your audience and maximize your reach. Longer comments, like sharing your own perspective on the discussion or answering questions, can spark even more engagement with your content."
Facebook also says you can reply to Facebook and Instagram video comments through the Inbox tab in Creator Studio, which some find easier to manage their activity from.
Also, Facebook has shared 5 pretty general tips for video creation:
Clearly these are pretty basic tips, you want to get your content creation strategy well defined too. Make sure to switch up the type of content to keep it interesting.
You can read Facebook's full set of video tips here.
What is a challenge you face with posting videos on Facebook?
Comment below!
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