Direct Mail is making a comeback! When was the last time you got a hand written letter from a friend or family member? Probably a while. But you still get those oil change coupons right? You don’t need a mindset changing Haiku to see the facts told by data: US Postal Service reports that around […]
Furu ike ya kawazu tobikomu mizu no oto “Breaking the silence Of an ancient pond, A frog jumped into water — A deep resonance.” I saw this haiku and it struck me as such a contrast to the chaos spinning around us all right now. Matsuo Basho (1644-1694) composed it at a haiku gathering in […]
In a new series, the Jetski Shaman blog will talk with a local business about their super hero origin story to present day operations. We start this series with a spotlight on a beloved local coffee shop Called Genuine Joe Coffeehouse. I’d worked next door to Genuine Joe when I was a job staffer and […]
Right now it is especially important to stop looking at TikTok & develop the skill of active listening. Customer feedback is often ignored and profits are lost because a Startup founder is too attached to an old idea that is no longer feasible in today’s market. We’ve got black lives matters protests, we’ve got different […]
Did the Chinese create TikTok just for mining data? Is it any worse than what Facebook already does? TikTok (formerly known as Musical.ly,)is a Chinese video-sharing social networking service owned by ByteDance. Most use the app for creating short music, lip-sync, dance,comedy and talent videos around 3 to 15 seconds long as well as short […]
Want a proven methods on how to increase your Instagram following? Read on! Whether you’re at an Airbnb chillaxing, at home or standing in line at the grocery store – you’ll see people staring at Instagram on their smart phones. I would never call myself a guru of IG but I’m hip on a few […]
While you’re jamming to great music working from home, ever get cabin fever? Airbnb is the go-to choice to escape the confines of your home/office/sometimes-prison. Isn’t it struggling like other businesses right now due to covid? Yes & No. Airbnb was founded in 2008 by Brian Chesky and Joe Gebbia then later, Nathan Blecharczy. They had the zany idea […]
Last blog we discussed Time Management Tips, now let’s talk about work music. Do you listen to music while you work? It’s pretty interesting that there are studies that show listening to music while you work can help boost productivity. In the Psychology of Music journal, it was found that music increased the quality of […]
Time management is a skill set not many are naturally talented at but it yields greater results than crossing your fingers and hoping you get everything done on your to-do list. Entrepreneurs in particular are subject to having 500 projects, all half-finished, running at the same time because delegating time, energy and prioritizing tasks […]
Wednesday, July 29th, the 4 companies that make up Big Tech, Amazon, Apple, Google and Facebook faced off with Congress on allegations that their business’s monopolistic practices stifle competition unfairly, breaking antitrust laws. Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Google’s Sundar Pichai, and Apple’s Tim Cook testified (remotely) on the anti-competitive behavior of their companies. The House […]
It’s easy to get stuck in auto pilot – even our reaction to the news, major events and business developments can be automated. Whirling into chaos, we numb out and forget our big Why, for why we do this. Why we started a business, why we continue to try to improve it and ourselves and […]
While Customer Service may be undergoing a makeover in light of recent protests, Target and Walmart are staying closed for Christmas this year. Dick’s Sporting Goods is also closing for Thanksgiving. 2020 is a year unlike any other with more rapid changes to business and the world as we know it. The biggest shopping events of […]
In my last blog we discussed the beautiful art of Guerrilla Marketing (really interesting read), but today let’s shift to customer service. Specifically customer service with gender and racial equality in mind. “Woah. Deep topic bro. You sure about that?” 2020 has seen a pandemic make businesses lose trillions of dollars, black lives matters protest […]
Guerrilla Marketing is the ability to turn heads without an extremely large budget. According to Lexico Guerrilla Marketing is defined as: Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. It isn’t what you’ll learn about in a class on marketing from your community college or four year university. The key […]
In the unprecedented changes we all face right now, it is sometimes unavoidable that workplace stress may rise. If you’re keeping up with my blog you’re employing top level SEO tips now but still may be getting stressed at work. The usual suspects are interoffice politics conflicts, changes to how work is done or departmental […]
One of the pain points small to medium sized businesses have (& even Fortune 500s in some industries) is not understanding what SEO is, and feeling it’s too technical. Search Engine Optimization is in essence, how to get your website to rank on google searches when your prospects are searching for your product or service. […]
Sometimes a business losing out is a good thing for the global impact. Not every business is well adapted to current times and sometimes the market needs certain business models to die out to make way for something better. As retail businesses learn to adapt so they don’t close, the oil industry which is responsible […]
Before the Corona Virus hit and lock stock and barrel shot retailers in the face, brick-and-mortar businesses were already struggling. Several national chains closed down stores in rapid succession like Radioshack, Sears and Blockbuster. While Tesla is booming in business, retail establishments still face challenges. Now that stay-at-home orders are in place everywhere, and at […]
The Tesla cars are like certain bands, either you love them or you hate them. Investors have been casting a dubious eye wondering how Elon Musk’s car company will fair give COVID. Tesla delivered a total of 90,650 vehicles during Q2 of 2020. This is an astounding 2,250 more than in the first quarter of […]
The content that you see on social media, or Facebook at least, is not as random as you may think it is. The Facebook algorithm is how Facebook decides which posts users see, and in what order, every time they check their newsfeeds. In the early days, when the Facebook algorithm was born, in 2009, posts […]
Does every piece of news, blog and social media post have to reference COVID19 right now? While we are limping our way through a pandemic sometimes there needs to be a break from obsessing. During a crisis we look for leadership to guide the ship we’re sailing into safe harbor. At every company, you’ll have […]
Now is a great time to start a business. You’re saying, “Hold up Trevor, we are all on lock down, are you kidding?” No joke – right now is a great time to start a business with a caveaut: Design a company that is agile, not dependent on physical location, with a strong online presence. […]
We live in uncertain times but one thing we can all count on is our own ability to frame the social interactions we have. This is both in our personal lives and in business connections when we interact with other business owners or potential partners for joint ventures and more. It’s one of those nuances […]
Many businesses have come to a full stop due to the Corona Virus, or rather the response to C-19 from governments across the world putting entire countries on lockdown. What does a post Covid workplace look like? According to the U.S. Bureau of Labor, 21.0 million are unemployed in America right now. The unemployment rate […]
We live in challenging times right now. Police brutality has led to business closures from storefronts near protest marches, COVID19 panic buying has led to food and toilet paper shortages and many college graduates, like myself, were stripped of the gift that walking across college stages in grad regalia gives our hearts and souls. Would […]
Just like a good cup of coffee, feeling like you are beating the competition in your business’s market is a feeling you want to savor. But what are you competing against? The typical response is binary. Apple competes against Microsoft. General Motors competes against Toyota. Netflix competes against Hulu. However, when customers are using your […]
Disclaimer – while this is normally a business blog (eg last blog on Biz Metrics) in the wake of George Floyd’s death I can’t stay silent on how we got to this point. Protests rock the nation as many discover the motivation to stand up and fight for civil liberties and equality for blacks after […]
It is easy to get caught up in measuring metrics at a company as a way to gauge success but the data is often not organized in a manner that allows a business to consistently forecast which tactics will be successful. When you start up a new business, it’s exciting to have data that you […]
My last blog discussed how entrepreneurs to go from good to great and today we’re going to dive into tech news as Trump faces off a battle with Twitter and free speech. Twitter has started labeling questionable tweets the president has made with a little “i” and a warning. Due to the shut downs implemented by national & […]
As an entrepreneur you are a risk taker by virtue of your chosen profession: to be a leader instead of a follower takes courage. But how good do you have to be to succeed? How is success defined in your professional and personal life? My last blog, COVID Economic Recovery Solutions, discussed the benefits of […]
The economy’s crashed, hundreds of thousands of jobs are lost and now as society begins to rebuild and open up again it’s time to rethink how jobs are structured. Recently, when moving 4 filing cabinets out of my living room, in order to build an at-home library I spoke with the manager at U-Haul. There […]
Recently Facebook purchased Giphy for $400 million dollars, and while the two companies had been in talks about this prior to the COVID19 crisis, it may have played a role in speeding up Facebook’s new acquisition. Facebook bought Instagram for $1 billion in 2012, WhatsApp for $19 billion in 2014, Oculus VR for $2.3 billion in […]
We live in challenging times, and entrepreneurs face a serious challenge with so many businesses shut down now. Everyone is asking the same questions: Is this really happening? Will we get through this? Will my business survive? What does the aftermath look like? What should I do next? Yet, incredibly, entrepreneurs are finding ways to […]
Every business has to overcome sales objections, spoken and unspoken, to grow and prosper. Whether your company is B2C or B2B, the sales process of client acquisition will always involve initial objections before purchase. There are certain tactics that work across the board, in most verticals, so today we’ll go over how to overcome sales […]
Running a business is a stressful job if your heart isn’t into it. When you’re driven by a sense of a calling, a passion, and as previous blogs like “Uh Oh Management Needs A New Business Plan” have mentioned, armed with an intrinsic motivation much of this can transform into a labor of love. But […]
Chatbot marketing is one of the newest trends to gain a foothold in the marketing world and there’s a reason why: chatbots work. When you can automate basic questions that most customers always ask, it saves time and money. If you’re paying someone to design a chatbot, you’ll want to direct them to create a […]
Looking at my first college graduation emails with professors, my mother, with the registrar – it becomes apparent how much things can change in a short amount of time. The tips shared on entrepreneurship in the last blog highlight the importance of taking action. There are no risks only opportunities. I heard that said by […]
Entrepreneurs are a strange lot, we work odd hours, we fear regret more than failure, and our desire to build a legacy supersedes job security. Skating on the edge of homelessness and prosperity many founders don’t know how to make sure they’re on the right path. Groundbreaking studies on human achievement have revealed that family, […]
Do we trust people we like with less experience more than we trust people we don’t like with more experience? Yes and the reason comes from caveman times. If we felt that someone was going to be able to stick with the herd and provide consistently they were always the safer choice. Times have changed […]
So you’ve got this great idea – you want to start a business. Or launch a new product, or service for your current start up business. The stars seem to align, the universe is on your side and you’re so excited. Then what happens? It’s like having a wonderful dream (Nice Dream) and then you […]
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