Once, Facebook was one of the most desirable workplaces in the world—even the single best employer in Silicon Valley, as Glassdoor declared back in 2016. At that time, it was easy to see what prospective employees liked: You got to work at a company used by billions; you got incredible perks, including ample paid leave, free lunches, and […]
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Image Source: NY Times “For too long, Section 230 has given cover to social media companies as they turn a blind eye to the harmful scams, harassment, […]
If you’re running Facebook ads in California you need to know new policies that are going to affect if your ads are running or not. The California Consumer Privacy Act The California Consumer Privacy Act (CCPA) began on January 1, 2020, and as a result, many online platforms are making changes to how data is collected from residents […]
AI Copywriting Meets Meta Meta is turbo charging their focus on AI just as AI copywriting takes the world by storm now that Chat GPT has become widespread. Facebook has generative AI teams working on building “delightful experiences” around AI [wtf?]. Zuck announced that Meta is developing AI personas to help people – although […]
Five Reasons Why You’re in Facebook Jail What do ad agencies NOT banned by Facebook have that your ad agency sometimes lacks? Costly Facebook bans raise ad costs when your funnel isn’t bringing in the moolah and you’re stuck in Facebook jail but don’t know why. Sound familiar? The challenge is reading between the lines […]
Do you ever wonder if who you hire actually loves the job you’re hiring them to do? I saw a presentation at a marketing conference that made some great points when it comes to work ethic. The presenter suggested that before you start asking applicants for their relevant skills and job experience, ask them: “If […]
I bet you get Facebook and Instagram posts all the time from someone living their dream life already doing what you’re hoping to do. And each time one of these posts interrupts your scroll, an all-too-familiar voice shouts: “I knew it — that spot’s taken. Don’t embarrass yourself, there’s no room for you.” Sound familiar? […]
Whether you’re mad reacting about the influx of people moving here or you’re glad about the booming job market, one thing’s for certain. Large companies are moving to Austin, Texas – and lots of ’em. If you’ve picked up on the not-so-subtle signs of this city’s growth (for sale signs in every yard, bidding […]
What We Can Learn from The Art of War Military strategist Sun Tzu says this about preparation: “The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the […]
It’s more than a feather in the cap One of my biggest moments was graduating high school and let me stop you right there if there’s a comment on high school being the pits. It took me 5 years to graduate high school. I was living on the edge, without a home, surviving abuse […]
11% Have Access to Electricity But Now That’s Changed In my last blog, you learned about Tim’s incredible paint that removes carbon from the air. This week we’re going to journey across an ocean & look at an entrepreneur who is doing amazing things for his community. Whether you’re living in Europe or America, […]
C02 and VOCs are in the air everywhere, causing sickness – but this is preventable with some incredible new technology. Let’s go behind the scenes with Tim Sperry. Tim is one of my favorite entrepreneurs I met as part of my organization Entrepreneurs That Make A Difference. Tim Sperry is the founder of Smog Armor […]
“They don’t see our vision.” That’s what Ruby Rose said when she decided to share about mental health and the challenges founders face. “Often times it’s frustrating for entrepreneurs because we are doing things against the grain for what’s normal.” But this is true for all walks of life in some aspect. When someone doesn’t […]
One of the benefits of living in the modern tech world is you don’t have to guess anymore when you see success. “How did they do that??” Often you’ll be able to get the cool behind-the-scenes info on a business podcast interview where a wunderkind founder tells all. The idea that we should all be […]
Let me tell you this crazy story back in my corporate world job days… (Be sure to read my last blog How would you define leadership? here). At A Glance ∎ A crazy story when I worked in the office downtown ∎ Key takeaways – do we need bad things to inspire positive change? ∎ Work […]
I interviewed Steve Wiideman for the Best SEO tips in 2021 and he delivered some incredible content I’m happy to share with you. (Be sure to read my blog The Reason Why More People Aren’t Entrepreneurs here). At A Glance ∎ Learn the magic of SEO after Google’s Hummingbird Update ∎ 3 principle-based factors on using […]
I was poor and now I’m in top 1% earners in my country, so I probably am competent to answer this question. Poor people don’t think about future, they are fully concerned about the current moment. They have not experienced financial security don’t know how to achieve it. They know very well what it means […]
Facebook Reveals New Video Tips
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Have you jumped on board with one of the highest converting mediums for marketing yet? Video is king right now especially during the holiday season. [Read our last blog on HP moving to Texas here] Video is number one for increasing engagement on social media platforms which also boosts brand awareness to help you end […]
HP – Hewlett-Packard began in 1938, like Apple’s origins the computer company started in a garage when Bill Hewlett and Dave Packard rented a garage in Palo Alto, California. Now, HP Enterprises (HPE), is re-locating to Texas. (Read the last blog: The Power of Day 1 Thinking) HPE broadcast this move on Tuesday. Right now […]
Discover the Power of Day 1 Thinking
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Dieting and business have a lot in common – they both rely on systems that seek to scale results. They both share a common flaw: unproductivity due to complacency. Have you had a friend on a diet who does an intense workout and then eats pizza and ice cream? “Oh well, I’ve already exercised so […]
How much should you charge for your services? For startup founders, pricing is a four-letter word – many get nervous charging higher prices and low-ball their own offers when starting out. When I started my first Facebook policy expertise business I simply accepted what other businesses offered to pay me – which often wasn’t as […]
The Blueprint for Social Media Marketing
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Social media contains a wealth of chances for companies to show off their product or service to the world. If you’ve read our Instagram Reels update you’ll appreciate this guide for social media marketing. Social media platforms not only provide the opportunity for friends and family to stay in touch and make connections, they also […]
How to Fail Successfully
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Fail fast, fail often, fail forward is a Silicon Valley saying that brands failure as a badge of honor, as if it is a secret right of passage towards success. This is both right & wrong, and I’ll explain why we need to redefine our relationship with failure. When a surgeon fails – that’s life […]
What Trump’s Loss Means for Solar Industry
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If you’re living in America you’re going to see a big change for renewable energy. For his entire presidency, President Donald Trump denied that humans affect the environment in any way while boosting the production of fossil fuels. Trump repeatedly tweeted and announced that climate change is a “hoax.” If that wasn’t good enough, he […]
SEO basics: Five tips & best practices to consider for your website SEO explained Here is an SEO starter guide for those who want the benefits of search engine optimization without spending hours googling and guessing. Let’s get started! Provide useful product or service information Step 1: Discover What Your Audience is Googling If you […]
AI Facial Recognition – Has It Gone Too Far?
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Right now the future of marketing is in AI – artificial intelligence – which employs systems with the ability to automatically learn and improve from experience without programming (read last blog about Woke Capitalism here). But when is this a violation of user privacy? How much is too much for demographic targeting? AI-driven algorithms build […]
The Problem With Woke Capitalism
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Progressive values are now becoming the new Nike swoosh to rebrand companies as hip and “woke.” Centuries of institutions who are built on maximizing shareholder value over ethics is now being reframed but perhaps for the wrong reasons. The most glaring example is the 2017 Pepsi Cola commercial saying that a can of their soda […]
Google’s Hummingbird Update: How It Changed Search Google just released a slew of brand new updates for their search algorithm which you’ll need to stay on top of if you’re using SEO and PPC ads on Google’s platform (check out Real Estate price drops in the last blog) The concept behind this move is to […]
The normal commute to an office building for the typical 9-5 has been severely disrupted due to social distancing regulations and government-mandated capacity limits. As a result, office real estate space is gutted. Single-family home values may see an uptick as families seek to get out of cities and move to the suburbs for more […]
Why You Should Disagree With Yourself
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You should disagree with yourself when you’re about to make a business decision here’s why: Every time we re-affirm what we think we know, we restrict our vision and ignore more possibilities. There’s a reason why think tanks like the Brookings Institution or the Earth Institute are comprised of many minds; additional perspectives help reveal […]
Today privacy is a major concern due to the stolen data debacles of Cambridge Analytica. The International Organization for Standardization (ISO) just launched the Global Privacy Standard to help protect consumer privacy rights across the entire internet. The ISO is an international standard-setting body made of representatives from various national standards organizations and it’s headquartered in Geneva, […]
Hot Tips For The New Instagram Reels
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While DJ Ricky Desktop is going viral on TikTok we have a new tool to reach out audiences: Instagram Reels (Check out the last blog on Einstein’s technique for Combinatory Play) Here’s a few tips for using Instagram Reels: Instagram Reels for Business Tip #1: Show Behind the Scenes People love to see what’s behind the […]
Have you hit a brick wall inventing a new product, trying to create a strategy for your business or personal life and felt like you’re out of ideas? You’re not alone, we all get “writer’s block” brainstorming how to solve persistent problems. Whether that’s how to rise above the competition, fighting custody battles in split […]
Are we about to have a new Cold War with China and/or decouple shared technology? It’s a pressing question on many businesses’ minds as international relationships deteriorate and sanctions are put into place. The partnership of think tanks and franchiser is well established between the two countries. Look on the back of any MacBook: designed in Silicon […]
How To Think Like A Winner
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“The greatest obstacle to discovering was not ignorance but the illusion of knowledge.” – Daniel J. Boorstin How many businesses have closed their doors since March 2020? Over 100,000 according to the Washington Post. While there are certain obstacles that can’t be overcome due to restrictions the government has chosen to apply to cities across […]
Facebook just rolled out the mandatory new Facebook design for their platform and many people hate it. Facebook CEO Mark Zuckerberg announced during the 2019 annual F8 Developer’s conference (@ 26:52) that Facebook is getting a massive redesign “to make Facebook easier to navigate.” (F8 Cliffnotes here) The new Facebook design “FB5” has a lot […]
“A long-standing goal of human-computer interaction has been to enable people to have a natural conversation with computers, as they would with each other.” – Yaniv Leviathan, Principal Engineer at Google Google’s Duplex is an AI machine that can interact in real time conversations to take care of things like ordering from a restaurant or […]
7 Facebook Cover Photo Tips 2020
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1. Make Sure to Follow Facebook’s Rules for Facebook Pages Make sure you have Facebook guidelines bookmarked and review them before creating your Facebook cover. Breaking these rules can result in your whole Page being taken down – which would be a bit silly when you explain to your clients that you aren’t able to advertise for them […]
Breaking News: Oracle Partners With TikTok
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While the hype has been all about Microsoft purchasing TikTok, TikTok rejected Microsoft’s bid just this past Sunday and agreed to partner with Trump supporter company Oracle. IG didn’t want to be left out either. Instagram launched Reels to compete with the short-form video platform’s signature format. Reels provides the same features of TikTok but […]
One of the biggest challenges owning a business is being a specialist in your own field, but a complete newb on the skills for managing a business and scaling it. You can dodge the bullet of making common mistakes many startup founders make by reading the following 5 tips every business owner should know. 1. […]