If your Facebook ad account is disabled who do you trust for advice – rando blogs on the internet or someone who worked at Facebook? I’ve worked at Meta and will help you figure out what to do when your Facebook ad account is disabled.
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Understanding Facebook’s Ad Account Policies
Simply said, Facebook’s ad account policies are not clear to ad agencies. When I was working in ads at Facebook I saw thousands of marketers unfairly banned.
And the hard part was not that Facebook had a glitch and banned them incorrectly. The hard part is these ad agencies WERE violating ad policies but Facebook’s automations wouldn’t tell them WHICH ad policy.
Machine driven ad flagging is done without full context or explanation for why your ads were shut down. Later, when I was working in tech at Facebook I got a chance to see how these Facebook bots decided to flag ads and it is definitely a unique method not many understand!
But I can help you here.
Already completely banned?
If you are running ads and spending $100K a year or more on ads, I can help with that.
Immediate Steps to Take After Your Ad Account is Disabled
The immediate steps to take after your ad account is disabled is to first check everyone in your Business Manager who has a role on there so they stop making things worse!
Facebook’s policy is to check everyone’s ad history who has a role on a Facebook Business Manager.
If you are ok, but someone on your BM is not, then a rejected ad can go from bad to worst leading to a disabled ad account.
Facebook’s policy to eliminate spammers ASAP because they are ruining the ad platform on Facebook for everyone else. So you’ll want to take a good long look at your ads and ask, “Are my ads spammy in any way?”
Free eBook: Top 5 Reasons Agencies Fail at Facebook
Your idea of spam may be different from Facebook’s so keep that mind if you feel like you can’t find any potential flags. But your FIRST and most important step is to look at your own ad account history and identify specifically why you were flagged – Facebook ad support won’t know why and can’t help you unless you are more informed than they are.
Submitting an Appeal to Facebook
I’ve worked with 1000s of ad agencies working at Facebook and in my own business and the first response when writing an appeal is usually one of outrage.
“I’ve done nothing wrong reinstate my ad account!” ad agencies will scream BUT, they are emailing a group of Facebook workers who have no clue what’s going on.
(Check out my article Facebook ad account disabled next steps).
But, if you write the appeal as more of an overview of potential flags you could have and commit to following ad policies going forward you’ll have much better luck!
Submitting an Appeal to Facebook
Before submitting an appeal, get 100% clear on why you were banned and clean your funnel of these flags.
Otherwise you are asking Facebook to break their own rules to allow a noncompliant ad account on their platform.
So you’ll want to carefully look at your most recent ads, and identify what flags you’ve triggered and remove these from your funnel before appealing.
Did you already say something that got your Facebook ad account disabled?
Don’t get ripped off! Read How to Recover Facebook Ad Accounts now
Preventing Future Ad Account Disabling
Adopt a strategy of scanning your own ads in DRAFT mode before they go live for policy compliance NOT JUST if they convert well.
You’ll want to screenshot then delete old ads if they violate new Facebook ad policies that Meta drops in the future, you could be banned for old ads that are not even active.
One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy
And of course working with a Facebook ad policy expert like me would prevent you from losing money from Facebook ad account bans.
Conclusion
It’s easy to miss Facebook flags because even ONE WORD can get you banned.
Make sure you audit your ads before appealing.
When appealing be polite, and be informed on what flags you are the highest risk of Facebook shutting you down for, correct these in your funnel THEN appeal.
Never use the Request Review button because that goes to another bot not a human.
Don’t miss out on an opportunity to never have to get flagged again:
New Solution to Facebook Ad Policy Violations
After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.
Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.
You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.
My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.
I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.
If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!
If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.
Free eBook: Top 5 Reasons Agencies Fail at Facebook
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