Category: Ad Guides (Page 4 of 4)

How to avoid ad account restrictions:

Facebook Account Restricted from Advertising Fix

About advertising restrictions

Is your Facebook account restricted from advertising and you don’t know what to do?
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Sweating bullets when Facebook ad support doesn’t seem to know what you’re saying and offers no answers, you begin googling and find this blog. Welcome to the most trusted source for Facebook ad policy tips – I worked in ads at Facebook and want to help you not get the FB ban hammer.

I’ve worked directly with the engineers at Meta, this feeds SUPERIOR data to your ad platform for better compliance without shut downs than just guessing with google if Facebook accounts are restricted from advertising.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook ad account restricted – what does it mean?

When your Facebook account’s restricted from advertising you’re already on the radar and all of your assets are under the microscope.

This means your ad account history is being reviewed, the people who are on your Facebook Business Manager are being checked out – do they have ad bans elsewhere? If their other facebook account’s restricted it could effect you too.

And of course it means you are now on trial with the judges at Facebook who are robots for the most part.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Because it’s guilty until proven innocent – if you internalize that instead of feeling victimized, act like you’re Al Pacino playing attorney at law Arthur Kirkland and prepare your counter strategy, then I promise you counsel will not have to approach the bench.

When you prepare before blindly appealing Facebook accounts restricted from advertising, then you have a much better chance of recovery.

Advertising restrictions for policy violations

At its core, Facebook is a machine, scanning billions of ads every day. While many ad agencies disregard Facebook ad policy when determining their holiday ads, that one slip up can cost millions of dollars.

If your Facebook account is restricted from advertising, it may hurt your ability to earn money in the future, so you’ll want to make sure your overall track record is in the black not the red. That means more approved ads than rejected. If your facebook account’s restricted it was done by bots.

Given how automated Facebook’s policy bots are, to be successful not getting thrown in FB jail, you’ll want to understand how and why these policy automations flag to avoid being on their radar. There’s some nuance to this.

Advertising restrictions for unusual activity

With a Facebook account restricted from advertising you may get the flag for unusual activity. Now, this can be frustratingly vague. Which activity was unusual? Why?

What I’ve seen working at Facebook is that this flag typically is triggered by:

○ A log in on a new device, not usually signed in to your Facebook account
○ Logging into Facebook business tools while traveling – especially in Cuba
○ Your bank is rejecting Facebook pre-auth charges or ad charges but not telling you

This is hard to recover from because Facebook essentially blacklists your devices, and each case is unique.

How Serious is a Rejected Facebook Ad?

Facebook ads are what conservatives call Marijuana: a gateway drug. At least when it comes to bans – usually all bans are triggered at some point from a Facebook ad that led to a facebook account restricted.

Your Facebook ad gets rejected, you appeal or try to run it again, then your ad account gets disabled. You try to appeal this (probably incorrectly if you haven’t read my blog before) and then that appeal gets rejected and your Business Manager gets disabled.

It all starts with the Facebook ad and whether it follows ad policies or paints you as a bad actor to Facebook trying to circumvent systems in addition to Facebook accounts restricted from advertising.

If you’ve read How to Unrestrict My Ad Account you get how vital your appeal strategy is and has to be.

Facebook Restrictions: Facebook account restricted from advertising

One of the pain points of ad agencies is that Facebook is always changing their ad policies. Sometimes new ad policies punish old ads that WERE within policy WHEN THEY WERE PUBLISHED.

Facebook won’t take that into consideration when the bots descend like a swarm of locust on your ad account. And you don’t want a facebook account restricted. This means being aware of what may get banned and avoiding it is a full time job you can’t slack on.

It pays to be informed of what Facebook is doing as it effects industries at large, like Facebook’s recent NEW ad policies on selling CBD on Facebook. You need to stay current to avoid Facebook accounts restricted from advertising.

Why Is My Facebook Advertising Account Restricted?

I’ve seen a thousand and one reasons why Facebook ad accounts get rejected. When Facebook accounts are restricted from advertising, what’s seldom talked about is the difference of ad policy enforcement per industry.

Given my history of working with thousands of ad agencies both while I was working AT Facebook and in my own practice, I have stats on which ad policies are triggered the most in specific niches. Like personal attributes flags being higher in weight loss niches.

Understanding how YOUR specific niche interacts with Facebook ad policy automations is KEY to staying out of Facebook jail and avoiding a facebook account restricted.

Your ad account was banned for too many rejected ads

Ever been to the DMV? Facebook has a similar bureaucratic approach to scanning and flagging ads and appealing them when Facebook accounts restricted from advertising.

Now, just like your auto insurance goes up for each new traffic violation, your ad account score on the back end is negatively effected by rejected ads.

This is ok until you cross a threshold of rejected ads. Those negative points start adding up BUT – unlike insurance companies or the DMV who you can call, Facebook is a faceless black hole without help to resolve a facebook account restricted.

If you’ve read my What to Do After Violating Facebook’s Ad Policies [Step-by-Step Guide] you found out the hidden clues in FB warnings – that you may need an expert to decode into everyday language.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

What Disabled Facebook Ad Account Means

If you see that, “You are restricted from running ads” this means you missed the canary in the coal mine beforehand. SOMETHING in your ads was pissing off Facebook and there were warning signs – probably not obvious because Facebook isn’t that transparent.

Now, depending on what type of Business Manager you have you may be able to create a new ad account as long as the new ads have 0 flags in them that the old ads have.

When reading the Facebook ad policies on Facebook ad rejections you may feel frustrated, because they won’t talk about your specific situation in any detail, if at all.

And Facebook never provides reliable advice on how to solve a facebook account restricted.

“Full Stop,” as my friend Amanda Bond likes to say.

Is your Facebook ad account already disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now!

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. (In a rush? Skip the line with prepaid funnel audits with VIP Access).

What is a Disabled Facebook Business Manager?

If you are restricted from running ads, when your Facebook Business Manager is disabled within the Facebook Business Suite as they (annoyingly) renamed it, then you may need to relaunch your brand depending on how severe this ban is.

Sometimes Business Manager bans if they are appealed fast enough with the right language can be overturned.

But out of lets say 100 disabled Facebook Business Managers I’ve seen, 1% gets recovered.

Facebook account restricted from advertising? KNOW THIS: What you want to keep in mind is the Facebook Business Pages – as they are your digital storefront for your brand name – and take them out before your Facebook Business Manager gets disabled!

That being said, when you have a disabled Facebook Business Manager that means every asset inside is jeopardized.

Ad Accounts
Facebook Business Pages
People connected to this BM

Here’s why:

When you have a disabled Facebook Business Manager, Facebook keeps track of who is in the Business Manager and the other BMs they are connected to.

So, everyone in a disabled Facebook Business Manager is at risk of having everything else they are working on getting shut down too. If you FORGOT a lurker in your BM who has a facebook account restricted it WILL come back to bite ya a$$ so BE AWARE.

A disabled Facebook Business Manager is the next to the worst ban you can get on Facebook.

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

What Does it Mean When Your Facebook Page is Restricted?

We saw ALOT of this going on during 2020 – when the pandemic first hit America with e-comm businesses that had shipping delays in China due to covid-19 shut downs. These e-commerce businesses saw their customers giving them bad reviews that took their Page quality score beneath a 1.

Then, just by automation alone, their FB Business Pages got restricted. And they didn’t even have a facebook account restricted-just the Page got shut down.

This is challenging because if you try to relaunch a new Facebook Business Page with the same brand name you may get blocked by Facebook right away for circumventing systems. You’ll need a better strategy more finely tuned for relaunching.

For top tips on making a landing page compliant read this.

More About Facebook profile Restricted From Advertising

If your personal Profile on Facebook is restricted from advertising – that is the worst ban you can get. And facing this, the odds will be insurmountable for running ads again. At least without guidance from a FB policy expert.

Your personal Facebook Profile is the key to all the different doors. It is what creates your Facebook Business Page, it’s what creates your Facebook Business Manager, all the ad accounts and more.

Once that’s banned, welp! You’re up shit creek without a paddle. Don’t hold your breath on getting it restored. The chances are around .1% that you’ll ever get a permanently restricted profile restored.

But I do know a way to resolve this in addition to resolving a facebook account restricted. Now, let’s talk a little bit about why your Facebook ad account may have been restricted.

Why is my Facebook advertising account restricted?

Still asking what to do when seeing, “You are restricted from running ads”? If you want to get to the bottom of why your Facebook advertising account is restricted, you’ll want to audit your funnel. This is to identify what was the biggest risk that got you on the radar and eventually shut down.

Have your Facebook ads been blocked? Read this blog here.

Here are a few of the Facebook ad policies you may want to glance at:

Sexually Explicit Content. This one is a no-brainer: you can’t advertise anything sexual on Facebook. Given that Facebook’s approval is partly automated, health-based services (spas, etc.) can be flagged for body parts even if they’re not sexually suggestive it’ll get you a facebook account restricted.
Prohibited categories. Even though some items may not be illegal per se, Facebook does have restrictions about advertising the following: Drugs or tobacco, supplements, weapons, and financial products (auctions, loans, etc.).
Misinformation. False news on Facebook is a no-go.
Sensational content. No click-bait, sensationalist content either.
Bad grammar or punctuation. This is also a bad advertising practice in general.
Inflammatory content. This is any content that could be categorized as hate speech.
Unacceptable Business Practices. This generic term describes ads that “promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.” This can be things like fake celebrity-endorsed products, subscription-based services that do not have the appropriate requirements met, or making exaggerated claims about a product.
Low-quality or deceptive content. This includes ads that are cropped so that you need to click to see the full image, or anything sexually suggestive or shocking. It’s important to note that Facebook also looks at your ad destination to make sure the content is relevant to the ad itself.
Personal attributes. This one is a bit tricky, Essentially, you cannot make it known that you know (or assume to know) any specific detail about your audience. This can be things like medical conditions, demographics, or even sexual preference. This can be statements such as “Is your weight problem getting serious?”, or, “You’re a woman over 50.”

That’s just a summarized view of the Facebook ad policies to keep in mind if your Facebook account’s restricted from advertising.

In reality, there are 1000s more that you are policed on by the automations but never told about.

Want access to a funnel audit to ensure you are compliant? Click here for a discovery call.

How do I fix my restricted Facebook account?

You want to fix your restricted Facebook ad account right? Doesn’t everyone?! No one wants to see: “You are restricted from running ads.”

If you googled disabled facebook ad account or Facebook ad rejections you’ll find a number of bullshit articles out there – even by major brands – that will just tell you to “Request Review.”

That’s some dumbass advice. Full stop.

What you’re doing here is saying to the automations that shut you down: “Hey bud, I know you are machine, but can you decipher human empathy and context? Even better can you send this Appeal to ANOTHER robot? And put my fate in the next bot’s hands?”

Really the best chance you have is to appeal within 48 hours of getting shut down AFTER identifying the EXACT source of the Facebook automation flag.

Anything less than that, and you are thrown to the wolves.

Really the BEST way to handle a shut down, on any level but a profile restriction (which you don’t usually get appeals for), is to audit your funnel for violations, then remove them from your funnel and get on Facebook Ad Support Chat once you know 100% why you were shut down.

Then, ask for a manual appeal. Here’s the deal: the outsourced workers you’ll be chatting with have a goal of more chats per day than giving a damn about a real resolution rate.

They will try to shut you down every step of the way. I can help you navigate these hurdles, and get the best chances you can have for making an appeal if it is within less than 5 days of the shut down.

Beyond that window, the chances get slimmer. But you do have other options if your goal is to get Facebook ads live again and not just trying to recover old disabled ad accounts.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

Keep reading for these answers and more:

Facebook Account Restriction Solution

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Schedule a call with me and I can easily tell you why the automations flag you and how to become compliant. Don’t take my word for it, let my clients tell you what it was like working with me.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Unrestrict My Ad Account

How to Appeal a Disabled Facebook Ad Account

Are you asking how to unrestrict my ad account? If your ad account has been disabled, I’ll share a few tips you can follow to get your ad account up and running again!

As you have spent hours scouring the internet for a solution and miracles of miracles landing on my blog, I won’t waste your time with fluff or BS like everyone else does because I have worked AT Facebook – before and after it was called Meta.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Common Reasons for Why An Ad Account is Disabled

As always I have to call out the foolery online – I see a lot of outsiders, who never worked at Facebook making claims like, “Facebook has made a mistake,” for their first reason why an ad account is disabled. Like this ill informed article:

This is just ignorance talking and it won’t help you get FB ads live, and making you money will it? Ironically, what happens more often than not is Facebook didn’t make the mistake – their automations are doing what they are supposed to do.

BUT….answering how to unrestrict my ad account goes deeper.

How to Unrestrict My Ad Account: Glitches

Facebook just doesn’t explain to you specifically what triggered the ad policy bots to flag you and why. You think that might be more useful than just complain and blame FB for glitching out? When the real glitch isn’t FB but ignorance in ad agencies.

To be fair, Facebook | Meta doesn’t explain what the fudge you should be doing right, or help you identify where their automations flagged you and how to get compliant. That’s definitely a big miss on Facebook’s part. [Check out Facebook Ad Policies Explained here]

YET…

To insist on victimizing yourself instead of informing yourself is a recipe for lost revenue, competitors taking your market share, and getting stuck in Facebook Jail.

I can help. Let’s take a look at appealing a disabled Facebook ad account and learning the answer to how to unrestrict my ad account.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

How to Appeal a Disabled Facebook Ad Account

If your Facebook ad account has been disabled your money flow has stopped, clients are blaming you for the lost revenue, and Facebook frustratingly is silent. Or idiotic. Both parts idiot when you try to chat in and clear as mud – sound familiar?

A co-worker of mine at Facebook trained a lot of the ad support reps, so I can verify it isn’t just you- they really do act dumb and ill informed about…everything. Especially if you’re asking how to unrestrict my ad account.

Let’s start off with what not to do.

How to Unrestrict My Ad Account: What NOT to Do

FIRST: do not let me repeat DO NOT immediately appeal your rejected ad or disabled ad account. Or submit the same damn ad that got you shut down, to be reviewed AGAIN.

That may trigger a NEW set of flags like circumventing systems when Facebook’s bots will think you are denying any wrong doing or attempting to get around their ad policies by resubmitting a noncompliant ad or ad account.

There are 2 ways you can appeal your disabled ad account:

The first method is to use Facebook Support Chat / Email.

The second method is to use the Request Review of Restricted Ad Account form.

It’s that time again to call out idiots online giving BAD advice on how to answer “how to unrestrict my ad account.” (Also check out my article Facebook ad account disabled next steps).

This is a bit deceiving because it makes it seem like the answer to how to unrestrict my ad account is simple and easy when it is not. This article left out a lot.

How to Unrestrict My Ad Account: Misconceptions

Here’s what’s wrong with this advice: Facebook ad support has not been “great” nor has email support been “great” if we’re being honest – and I trained some of these ad support agents! They got fired in 2019 and outsourced to sweat shops in other countries.

The ad support people you talk to now are 80% more ignorant about Facebook than everyone in this department prior to 2019. Facts. Full stop.

The next mistake is that this should not be your first step!

Your first step is to determine WHAT GOT YOU SHUT DOWN and REMOVE IT FROM YOUR FUNNEL!! Like..yesterday. Otherwise you’ll have NEW bans stacked on old bans due to machine learning from Facebook’s automations.

Only AFTER you have at least SOME idea (or if you get to work with me, the EXACT idea) on what got you in Facebook jail and a compliant version of the ad copy, creative, website etc that Facebook DOES approve of.

That’s step ONE. You cannot attempt to recover an ailing ad account without diagnosing the sickness first, and identifying the cause of what put you on FB’s radar. If you don’t do that you are more screwed than Stormy Daniels.

You want to SAVE chatting in to Facebook once you have an appeal strategy solidified – this is NOT one of those things you can fly by the seat of your pants with if you’re solving how to unrestrict my ad account.

How to Unrestrict My Ad Account: Strategy

You have to be strategic, understanding the limits of what Facebook Ad Support CAN and CANNOT do – and appeal only AFTER a full assessment of your funnel.

You want the best chance to turn on that money faucet again from your FB ads right? Keep listening.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Method 1: Use Facebook Support Chat / Email

There is a specific way you’ll need to approach appealing a restricted Facebook ad account with Facebook ad support. Not everyone can go in and get results.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

You’ll want to start with an audit of your marketing funnel, and the pieces of violating content removed and replaced with compliant content BEFORE every chatting in to Facebook. Otherwise you are WASTING a chance to get your account active after asking how to unrestrict my ad account.

Only then, once you have identified why you were shut down, you can request Facebook ad support use internal forms to appeal your disabled ad account.

If you don’t know this, you are putting the fate of your monthly revenue in the hands of sweat shop burger flippers.

Method 2: Use the Request Review of Restricted Ad Account form.

It’s that time again! Calling out all the BULLSHIT online giving ad agencies WRONG INFO. I used to run an ad agency so I’m on your side guys and I have to call BS on the lies being spread online that won’t help you turn on that money faucet of your FB ads again.

Here’s a prime example from ToneDef Knowledge that is incorrectly advising advertisers:

This is a great example of MISINFORMATION about Facebook bans and incorrectly answers the question how to unrestrict my ad account?

A ROBOT reviews your appeal if you use this option. WAIT..but ROBOTS shut me down…will they side with humans on the appeal of…ROBOT vs ROBOT?

Be serious! Online marketing mags that suggest you request review are idiotic, as all that does is guarantee a higher chance of getting stuck in that infinite Facebook loop of death.

Robots will side with robots not humans (side note: why hasn’t humanity understood this? Why do we keep trying to build real life terminators?)

So this is NOT AN OPTION if you want your ads to turn on again and generate that nice fat revenue every month. You need to audit and create a specific strategy for appeals to have a chance.

Do you want to stop walking on eggshells every time you run a Facebook ad? Don’t miss out on an opportunity to never have to get flagged again.

How to Unrestrict My Ad Account New Solution

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What To Do If Your Facebook Ad Account Is Disabled

Understanding Facebook’s Ad Account Policies

Simply said, Facebook’s ad account policies are not clear to ad agencies. When I was working in ads at Facebook I saw thousands of marketers unfairly banned.

And the hard part was not that Facebook had a glitch and banned them incorrectly. The hard part is these ad agencies WERE violating ad policies but Facebook’s automations wouldn’t tell them WHICH ad policy.

Machine driven ad flagging is done without full context or explanation for why your ads were shut down. Later, when I was working in tech at Facebook I got a chance to see how these Facebook bots decided to flag ads and it is definitely a unique method not many understand!

But I can help you here.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Immediate Steps to Take After Your Ad Account is Disabled

The immediate steps to take after your ad account is disabled is to first check everyone in your Business Manager who has a role on there so they stop making things worse!

Facebook’s policy is to check everyone’s ad history who has a role on a Facebook Business Manager.

If you are ok, but someone on your BM is not, then a rejected ad can go from bad to worst leading to a disabled ad account.

Facebook’s policy to eliminate spammers ASAP because they are ruining the ad platform on Facebook for everyone else. So you’ll want to take a good long look at your ads and ask, “Are my ads spammy in any way?”

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Your idea of spam may be different from Facebook’s so keep that mind if you feel like you can’t find any potential flags. But your FIRST and most important step is to look at your own ad account history and identify specifically why you were flagged – Facebook ad support won’t know why and can’t help you unless you are more informed than they are.

Submitting an Appeal to Facebook

I’ve worked with 1000s of ad agencies working at Facebook and in my own business and the first response when writing an appeal is usually one of outrage.

“I’ve done nothing wrong reinstate my ad account!” ad agencies will scream BUT, they are emailing a group of Facebook workers who have no clue what’s going on.

(Check out my article Facebook ad account disabled next steps).

But, if you write the appeal as more of an overview of potential flags you could have and commit to following ad policies going forward you’ll have much better luck!

Submitting an Appeal to Facebook

Before submitting an appeal, get 100% clear on why you were banned and clean your funnel of these flags.

Otherwise you are asking Facebook to break their own rules to allow a noncompliant ad account on their platform.

So you’ll want to carefully look at your most recent ads, and identify what flags you’ve triggered and remove these from your funnel before appealing.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Preventing Future Ad Account Disabling

Adopt a strategy of scanning your own ads in DRAFT mode before they go live for policy compliance NOT JUST if they convert well.

You’ll want to screenshot then delete old ads if they violate new Facebook ad policies that Meta drops in the future, you could be banned for old ads that are not even active.

One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

And of course working with a Facebook ad policy expert like me would prevent you from losing money from Facebook ad account bans.

Conclusion

It’s easy to miss Facebook flags because even ONE WORD can get you banned.

Make sure you audit your ads before appealing.

When appealing be polite, and be informed on what flags you are the highest risk of Facebook shutting you down for, correct these in your funnel THEN appeal.

Never use the Request Review button because that goes to another bot not a human.

Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Facebook Policy [Explained]

TERMS AND POLICIES
HOW WE WORK
MORE POLICY TYPES

Clear as mud right? I’ll be helping you understand Facebook policy better in this article. You can also peep my Facebook Ad Policies Checklist.

In this article today I’ll be revealing some of the reasons for disabled Facebook ad accounts, and how to navigate Facebook policy without risking a Facebook ban. What sets my blog apart from all the other google results?

I’ve worked at Facebook in ads, tech and project management, high up at Facebook before and after it was rebranded to Meta. So, you’re getting high quality info from someone who worked AT Facebook, not guesses from randos online.

Wouldn’t you like to prevent Facebook from banning your ad account?

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Now, you may have noticed Facebook changes their ad policies A LOT!

Who are the Facebook changes really for?

I’m sure we’ve all seen the awkward testimonial from Mark Zuckerberg when he faced Congress. Anytime there is a PR fire – like Cambridge Analytica (I was working at Facebook when this happened), Facebook has to get out and do damage control.

Facebook’s policy is to change Facebook’s policy to show they are doing something about an issue. Even if those changes wreak havoc on advertisers just like you.

Facebook creates new ad automations to police Facebook ads more to please their stakeholders, and show the board they are doing something. What they don’t do is look at the big picture for how these new automations integrate with the existing Facebook bots.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook’s ecosystem. That’s why things get tricky. You may feel your ad copy sounds normal – but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook’s website.

The delete Facebook movement continues to gain pace

Other celebrities who have quit the social network include pop singer Cher, Starwars actor Mark Hamill, actor and Will Ferrell. What you don’t hear about is the ad agencies who represented these celebrities and the money they lost.

BUT, as the platform becomes less crowded because Facebook is driving many away with all the issues with privacy or Facebook bans on advertisers, this leaves more room for you to make money on Facebook after you figure out the Facebook policy which I’ll help with.

(Check out my article Facebook ad account disabled next steps).

Lets cover some common Facebook ad policies that ad agencies often get banned for.

Here are a list of the facebook ad policies Facebook frequently drops the ban hammer on:

VIOLENCE AND CRIMINAL BEHAVIOR SAFETY
OBJECTIONABLE CONTENT
INTEGRITY AND AUTHENTICITY
RESPECTING INTELLECTUAL PROPERTY CONTENT-RELATED REQUESTS AND DECISIONS
POLICIES
UPDATING OUR COMMUNITY STANDARDS POLICIES
ENFORCEMENT
SECURITY
FEATURES
OVERSIGHT
REPORTS
RESEARCH TOOLS

Many of these ad policies are triggered because marketers don’t keep Facebook policy in mind when making ads. Your first goal when designing ads should be to ask, “Will Facebook approve this ad?” THEN focus on the conversions aspect.

Facebook advertising policy principles explained

Facebook’s advertising principles are to keep the most amount of Facebook users on the platform without losing anyone to competitors like TikTok or Elon Musk’s Twitter.

Because of this, they are extra sensitive about how you say something. So a pro tip is to think like Facebook does when making ads, and be extra PC.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

#1: Name Your Page Accurately

May seem simple but a common mistake advertisers can make is to create a Facebook Business Page that doesn’t match their core audience or their core offer.

As a result, if there ever is an issue with Facebook policy, and Facebook looks at your Page that you barely put any effort into, and it’s blank or looks sketch, that’s a red flag to Facebook.

I would advise creating more than one Page if you run ads in multiple industries. Instead of using 1 Page to run all the ads for your clients, make sure to differentiate Pages per industry to give you a better chance of not being shadow banned.

#2: Have a Privacy Policy in Place if You Collect Data

Another easy miss that can get your entire funnel banned: a missing privacy policy. This is a legal document you need to get created before you run ads to a lander.

There are free privacy policy generators online, or you can get a lawyer to draw up one.

Just make sure to have it on the landing page you are sending traffic from Facebook to.

Attention Agency Owners, Brand Marketers, and Consultants

It’s a lot easier to prevent Facebook bans than it is to try to bully Facebook into undoing a ban. Think about how this works out with your friends.

When you prove your friend wrong in an argument what do they often do? Double down on their wrong answer out of pride. What do you think Facebook does?

The exact same thing. To some extent. I want you to think philosophically about this – someone in the wrong is more defensive than someone in the right. So, while not impossible, it is a lot harder to appeal a ban than it is to prevent one from happening.

#3: Don’t Imply That Facebook Endorses Your Promotions

Another easy to miss flag that many advertisers accidentally violate: You can’t use the Facebook “f” or “fb” or “facebook” or their logo on your lander.

If you do Facebook can and will shut your entire funnel down real quick as that’s trademark infringement, not a Facebook policy. It’s IP law, for intellectual property regulated on a federal level.

What’s the 1st rule about Fight Club?

Facebook policy
Don’t talk about Fight Club. Apply this to Facebook branding on your site.

#4: Observe Copyright at All Times

While it’s great to leverage big brand names if you’ve worked with them, trademark laws don’t just apply to Facebook’s logo.

If you are name dropping established brand names, Facebook may shut you down (or the company whose brand name you are using) for copyright infringement.

So, just don’t do it. Even one of my clients, celebrity Juanita Ingram, creator and host of the Amazon Reality Show The Black Expat owns rights to her show but due to Facebook’s bots won’t name drop “Amazon”‘s name in her Facebook posts.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

What are Facebook ad policies?

Facebook ad policies operate on 3 levels:

One level is the Community Standards for NON ads but if your Page or Profile is breaking them it can affect your ads.

The 2nd level is the common sense ad policies like no guns or drugs, that every social media website has.

The 3rd level are the ad policies specific to your industry. Different ad policies apply for ads about weightloss versus ads about how to make money online.

The latest Facebook advertising policies in 2023

If you googled new facebook ad policies 2023 you’ll see my blog as the 1st organic result (even Facebook had to advertise to get above my blog on google).

And, you can see beginning in February 2023, advertisers will only be able to use age and location to reach teens. Facebook is removing gender as a targeting option – thats another update to the Facebook advertising guidelines.
One of the newest changes to facebook policy is the CBD rules for advertising CBD on Facebook. Read my expose on these changes here: Facebook’s New CBD Ad Policy

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

The ad review process Facebook Policy

Typically what happens is after you submit an ad for review Facebook has up to 24 hours to reject or approve the ad. But, if you have some weird Facebook policy block it can take longer.

One of the newest glitches is if you are adding a payment method it can block your card and disable your Facebook ad account. Make sure your bank doesn’t block Facebook’s preauth charge of $1.

Facebook ad rejected, now what?

Really the 1st thing you should do when a Facebook ad is rejected, is look carefully at each part of the ad:

1. The ad copy above the creative

2. The creative.

3. The headline beneath the ad creative

4 The landing page

5. The privacy policy.

It’s real easy to go from 1 rejected ad to a disabled Facebook business manager if you can’t diagnose fast why your ad was rejected.

Facebook account restricted from advertising?

If you have an ad account that has been disabled for Facebook policy violations this means the next ad asset on the chopping block is your Facebook Business Manager. You don’t want that banned right?

So you’ll want to expand your audit of the ads you’ve run. Just like in the last section I mentioned breaking down each part of the ad and reviewing it for ad policy violations, now do the same thing for the ads you’ve run in the last month.

Don’t know what to look for? Just hire me to audit your funnel and get real answers when Facebook goes silent. Book your call here.

Facebook Policy Reviews and disputes

Most ad agencies make the rookie mistake of blindly appealing an ad reject or ad account getting disabled without understanding why it was shut down.

That’s a fast way to get your BM banned because if you have that same flag, that got you shut down, in more than one ad, it will all count against you.

It is much safer to audit your funnel first before appealing. Otherwise you are just rolling the dice. And when rent time comes around you don’t want to be rolling the dice with your landlord.

Facebook Policy Key takeaways

‣ Facebook creates new ad policies for good PR

‣ These ad policies are run by automations

‣ These new Facebook policy automations break when integrating with existing Facebook policies

‣ Beware of trademark infringements, don’t use the FB logo on your lander

‣ Audit your funnel before appealing an ad rejection

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t open about.

Don’t miss out on an opportunity to never have to get flagged again:

New Solution to Facebook Ad Policy Violations

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

What To Do When Your Facebook Ad Account Is Disabled [Updated]

disabled Facebook ad account

It SUCKS balls to get a disabled Facebook ad account! Looking to fix a disabled facebook ad account?! I worked at Facebook and will help you.

The domino principle (and no not the old movie with Gene Hackman) or butterfly effect is that once this starts in motion, one disabled ad account can turn into a restricted Facebook Business Page or even a disabled Facebook Business Manager.

Disabled Facebook Ad Account Help

But, have no fear, I’ll shed some light on disabled facebook ad accounts, how to appeal, and what to do to get your Facebook ads live again.

My last ad guide provided you with a full blueprint to advertise CBD on Facebook after Google’s recent policy change forced Facebook to change their ad policies too!

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Understanding Facebook’s Ad Account Policies

Facebook disabled ad accounts don’t happen in a silo – usually they are connected to either a big flag getting triggered by Facebook or a series of smaller flags leading the robots to judge your ad account as untrustworthy.

Disabled Facebook Ad Account Reasons

Common Reasons for Ad Account Disabling

Facebook prohibits the promotion of illegal drugs, tobacco, firearms, and other regulated products. And one of the most common flags is:

Misleading Business Practices – you’ll get this one if you over-sensationalize the claims of results in ads. So, try to sound more realistic to minimize this risk (I also offer pre-scans of ads for compliance).

Another trap door to avoid is getting flagged for ad copy or creative Type A, but the flag is described to you as something unrelated to the real reason you were flagged for content Type B. This obscures the root cause of a shut down because what Facebook tells you differs from the actual flag that led to a ban.

Facebook’s Ad Review Process

Facebook has 24 hours to review an ad and it is done 99% by machines now, except for certain special ad categories. This means, no, a human is not looking at your ads and judging them.

It’s just a machine with preprogrammed prompts to flag specific words and ways they are put together, along with images. Certain articles from people who did not work at Facebook like I have get their information wrong, like this one:

This is incorrect! Facebook’s review process does not include a manual review at all. Due to the massive lay offs and focus on AI, Meta’s automations literally do all of the reviewing with a few exceptions (political ads with a large societal effects may be manually monitored all else it’s bots).

Contrary to popular opinion, most of the Facebook bans are not from glitches on Facebook’s side but due to advertisers simply not understanding where the lines are they can’t cross.

This is partly Facebook’s fault for not being more transparent, but also marketers who focus only on conversions sometimes miss the rules of engagement on a private website, Facebook.com.

Pro-Tip: It’s good to familiarize yourself with the ad policies that affect your specific industry before running ads. The same ad policies may be applied differently by automations, depending on your ad’s industry.

Immediate Steps to Take After Your Ad Account is Disabled

Oh shit!? My Facebook ad account is disabled what should I do?! OK, the 1st step is to take a deep breath and don’t act on impulse or emotion or you’ll dig a deeper hole. You have to put on your Sherlock Holmes hat and begin auditing your ad account for potential flags that led to the Facebook ban.

Disabled Facebook Ad Account Reviews

Reviewing Your Ad Content

The most important thing to do when reviewing your ad content, is to do it through Facebook’s eyes. Facebook wants to protect Facebook users from harmful content. So check your ads for anything that sounds like it could be interpreted that way. This fits in with my earlier pro-tip to study the type of ad policies that affect your specific industry because that will give you a head start finding what led to the Facebook disabled ad account.

Identifying Potential Policy Violations

Identifying potential policy violations will be the only way you have a chance at appealing because if you don’t know why you were shut down, Facebook ad support (if you can even reach someone) are incompetent outsourced workers. Their advice will often lead you to further bans and shut downs and disabled Facebook ad accounts. You have to ensure you know yourself before taking any future steps what language, images, or videos led to the shut down.

Gathering Necessary Information

If you contact Facebook ad support when submitting an appeal, saying, “I did nothing wrong, reactivate my Facebook ads!” They will shut your chat or email support case down fast. The Facebook ad support contract workers will not have answers. So, be prepared with screenshots and documentation of the possible flags you may have. Now, don’t self admit to more flags than the ones they caught you for, just identify the highest possible flag you could have gotten, and use this to guide the chat.

Submitting an Appeal to Facebook

Everyone thinks submitting an appeal is a great idea, but it may not be if your entire funnel is not compliant with facebook ad policies. If it’s a small flag you identified and fixed, then an appeal is a good idea. But if the flag is rooted in your business model, you could be knocking over a house of cards, so tread carefully.

Disabled Facebook Ad Account Appeals

How to Submit an Appeal

How you submit an appeal will depend on what part of the world you are in, and what level of ban you have for your disabled facebook ad account. While a disabled Facebook ad account could be the official title to what you’re dealing with, if Facebook’s automations have tracked other behavior they view as sus, you could be dealing with a bigger problem than you think it is and are currently risking all your ad assets (not just one, of only the disabled facebook ad account).

What to Include in Your Appeal

Really what you want to do is gather the timeline for when the shut down happened, the specific ad account number which Facebook ad support will ask for, and the Business ID for your Business Manager. You’ll want to include the reason why you were banned, what you’ve done to resolve this and your commitment to following Facebook’s policy from here on out.

Tips for a Successful Appeal

Your appeal won’t stand a chance if you are relying on Facebook ad support to tell you why you were banned. These are outsourced workers with barely any marketing education, who have never run Facebook ads to support themselves or pay bills.

So, don’t make the common mistake of relying on Facebook ad support to solve a disabled Facebook ad account. You’ll need to audit your funnel first, and determine where in your funnel the Facebook bots flagged you the hardest that led to the shut down, then present this to Facebook ad support also stating you’ve fixed this specific issue.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Preventing Future Ad Account Disabling

The best way to solve a disabled facebook ad account is prevention. Staying on top of all the content you release in ads and knowing where it stands policy-wise is a smart move that few ad agencies take.

Disabled Facebook Ad Account Prevention

Staying Up-to-Date with Facebook’s Ad Policies

New Facebook ad policies pop up every quarter and being ignorant of them is no excuse for getting banned. Stay up to date with these changes (like my last blog’s guide to the new CBD Facebook ad policies) and you’ll be better prepared to face any challenges without risking your money maker – your ad account – in the process.

Regularly Monitoring Your Ad Performance

Regularly monitoring your ad performance is a good best practice for Facebook ads but it also can be the canary in the coal mine for you to prevent Facebook bans. If you see ads that were performing well suddenly dip, this could be a competitor targeting the same audience with more money or Facebook could be reducing your reach because a new policy came out that you are not fully following.

Implementing Best Practices for Facebook Advertising

The best practice for Facebook advertising is being human, approachable, not a faceless corporate entity selling a product or service. People respond to people. So, focus less on being a machine with your marketing and more on being down to earth – this will help you stay compliant with Facebook ad policies too.

Disabled Facebook Ad Account Myths

Don’t mass promote something without split testing it first – let’s say you run 100 ads at once but they each have 1 small flag in them. Guess what? That’s 100 strikes against your ad account not 1. So, start slow before ramping up to avoid a disabled Facebook ad account.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Conclusion

It is much easier to spend the little effort to ensure your ads are compliant before going live than it is to try to recover disabled ad accounts or try to force a billion dollar company to reverse a decision.

Disabled Facebook Ad Account Wrap Up

Staying up to date with new Facebook ad policies will help and reviewing your ad content on a regular basis. Sounding more realistic less exaggerated will help you avoid the Misleading Business Practices flags.

And of course audit your funnel after getting a disabled Facebook ad account and before appealing for the best chance.

But what if you’ve read the Facebook’s Ad Policies and still can’t figure out why Facebook banned you? Keep reading for these answers and more:

New Solution to Facebook Bans

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You’ll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

Save energy and money – how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Facebook’s New CBD Ad Policy

Facebook aka Meta just announced:

“We want people to continue to discover and learn about new products and services on our technologies. Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.

Under the new policy advertisers don’t need written permission to run ads that:

Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines

Educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale

Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components.

Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC as long as they are:

Certified with Legitscript
Have written permission from Meta
Comply with all applicable local laws required or established industry codes and guidelines.
Further, ads for CBD products must not target people under 18 years of age and are only allowed in the U.S.

Products subject to Meta’s policy on Prescription Drugs are not subject to these updates, and advertisers of such products must continue to comply with the Prescription Drugs policy.

For more information on the new CBD and related products policy, and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.”

CBD Facebook Ads Cheatsheet

Advertising CBD On Facebook – Can You Do It?

I’ve worked with countless (in the 1000s) of advertisers when I was working at Facebook, and in my own private practice. And I’ve talked with many businesses trying to sell CBD on Facebook.

I even have a friend who lives in my city that owns a CBD business.

Can you really sell CBD on Facebook now?

While Facebook may have released an official PR statement says that selling CBD is kosher on Facebook, I would pause for a second before running a shit ton of CBD ads.

This is a brand new Facebook ad policy.

New facebook ad policies take a while to work out the bugs. That is just a fact of the automations. They say that fools rush in, well, you’d be a little foolish to immediately run a 100 CBD ads right now.

CBD and Related Products

This is Facebook’s brand new CBD Facebook Ad Policy:

You’ll need to first get certified by LegitScript. Despite this website sounding like a stoner’s offbrand scam product, LegitScript is legit.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

LegitScript & Selling CBD on Facebook

Great! Simply get certified by LegitScript and sell CBD today on FB right? Not exactly.

This doesn’t mean there isn’t red tape. It really depends on what type of ad you’re running. If you are running Google ads you are limited to specific states.

Facebook CBD’s ad policy is different and it appears Facebook is going to allow CBD to be sold in all 50 states versus Google’s 4 states.

You realize why Meta did this right? It’s because just last December Google Announced they were going to stop banning CBD completely and allow it finally:

Google’s new CBD policy prompted higher ups at Facebook | Meta to say, “Oh shit, are we missing the boat on potential profits from CBD ads we get a percentage of on Facebook? Google is allowing it! We need to out do them…let’s allow it for all 50 states to beat their 4 states!”

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy on CBD Revealed:

Reading the fine print is going to save your ass from getting put in Facebook Jail. The ad policies above apply to you if you are selling CBD on Facebook.

Make Note of This:

“Advertisers don’t need written permission to run ads that:
Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.”

If you do want to brave selling CBD right now on Facebook, make sure you:

⚫ Get an approved license from LegitScript
⚫ Get Written Permission from Meta | Facebook
⚫ Follow CBD percentage Requirements for both
⚫ Target Only 18 and Up Facebook Users
⚫ Research CBD Policies in the state you run ads in

Selling CBD Educational Content on Facebook

Facebook says you are allowed to sell CBD educational products:

“Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.”

BUT

This is one of those “nice in theory” but “hell in application” things.

The reality is, there are thousands of Facebook automations already running that are primed to scan and ban FB CBD ads.

What does this mean for you?

Even if you are only selling educational content about CBD – Facebook’s automations do not account for intent. So you can have all the great educational intentions, but if the bots misinterpret your ads you’ll get banned again.

Despite if officially Facebook is saying, “It’s all good bruh, sell yo CBD here!” Their BOTS will still flag your ads. You’ll have to appeal.

Maybe you get it approved. Maybe you don’t. Maybe you get stuck in a @#$%&!-ing loop where they ask you to confirm your identity or verify your Facebook Business Manager.

Now you’re @#$%&!ed.

And you are no further ahead than before this new Facebook ad policy change. So, I’d advice you to wait a little longer before running CBD ads.

Even email marketing service companies like Aweber, Active Campaign or Click Funnels won’t let you advertise CBD in an email newsletter.

So, let’s say you are all set up with LegitScript, gotten written permission from Meta | FB to run CBD ads, you got the deets for the US state you are running CBD ads in and it looks good.

But then someone opts into your funnel, because FB is ok with you, and someone gets an email from your automated welcome sequence but it talks about CBD.

That’s a great way to violate CAN SPAM acts and get booted off your email marketing service.

So, while this is a great step forward, you have to look at the entire ad ecosystem to be sure you won’t get banned again.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Facebook Ad Policy CBD Wrap Up

I have refused to work with ad agencies who sell CBD because it was essentially illegal on Facebook, due to their facebook ad policies.

But now, it looks like that is changing. Which is great!

I’d advice caution here. I’ve worked deep at Facebook, with the engineers who tool the automations that drop the ban hammer down.

I can tell you for certain all the bugs aren’t worked out yet. It is still risky to sell CBD on Facebook. If I was in this market, I’d wait 6 months.

Basically, wait til January 2024 before running CBD Facebook ads.

You don’t want to be the 1st set of 100 guinea pigs who are banned from advertising for life because old automations couldn’t sync up with the new CBD-friendly Facebook bots.

My work at Facebook has shown me there is, similar to a Facebook ad entering the learning phase as you compete with other advertisers on the Facebook Newsfeed targeting similar audiences, new Facebook automations that enforce these new CBD policies have to take time to adjust to the existing framework on Facebook.com.

Let them adjust. Find an email marketing service that lets you sell CBD products, or start one of your own and carve a niche in this market.

Then, in January 2024, after some of the bugs are worked out, you won’t risk your entire funnel getting shut down to run CBD ads on Facebook.

Learn More

Are you running ads for products besides CBD? But you worry that Facebook is going to drop the ban hammer down any second?

I can relieve this worry and give you an assurance and guarantee no one else on the planet can give.

Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down for Personal Attributes simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about.

It’s hard for ad agencies because your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

🔥 Blocked from Advertising on Facebook Solved 😱

Are you blocked from advertising on Facebook and need a solution?

If your Facebook ad account has been restricted from advertising, this article will show you tips for appealing your ad account ban and how to create ads again in no time. I’ve worked at Meta both when it was only called Facebook and recently since the name change to Meta – you’ll find much higher quality info on this blog than elsewhere on Google.

If you’ve had your Facebook account restricted—you’re not alone. Many ad agencies have been shutdown recently due to new facebook ad policies that automations are enforcing.

In this blog, I’ll cover why your ad account was banned in the first place, what you can do to fix it, and how to prevent it in the future.

Be sure to check out my last blog too.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What To Do When Facebook BANS Your Ad Account

A top tip I can share for first steps when your Facebook ad account is disabled, is to immediately pause any actions inside Ads Manager and Facebook Business Manager.

Ad agencies often make things much worse because they’ll quickly appeal a rejected ad or disabled ad account without taking a breath, leading to more mistakes that are harder to come back from.

Or, the standard entry-level social media manager, or marketer will try to resubmit the same ads that got rejected ASAP, and sometimes repeatedly many times in a row. That only makes you look like a bot or spammer to Facebook.

If you’re going to do anything, take a breath and look at your ads carefully, because clearly there is either a piece of ad copy, or creative in your funnel triggering Facebook’s automations to put you on the radar.

Facebook ad account restricted – what does it mean?

Whether your Facebook Business Manager is disabled, Facebook Business Page restricted or your ad account disabled – it can really knock the wind out of your sails!

What does it mean if your Facebook ad account is disabled?

It means 1 of a few things could have happened:

‣ You ran ads with a gigantic flag in them
‣ Over a period of time, smaller flags have added up
‣ Facebook has a glitch

Also feel free to check out my article Facebook ad account disabled next steps

Based on which reason got your Facebook ad account blocked, you’ll have a different course of action to get your Facebook ads live again.

Before You Set Any More Ads Live

Hypothetically – let’s say you have 1 ad account that’s blocked, but another that’s active. Your clients are tearing their hair out because their Facebook ads have not been running, so your 1st instinct is to just start running ads again.

This isn’t a smart move because the flags that got you shut down are in your ad copy that you are using for the new ads on another ad account. You are doomed to repeat the Facebook block here.

You have to identify the exact cause for why Facebook’s bot’s shut you down before running any new ads otherwise you risk further bans that are even worse.

New to startup life? Navigating Facebook’s Advertising Policies as a Business is a good read too.

Why Block Facebook Ads?

One thing I learned working at Facebook is how much carnage – literal murder – is shown on Facebook just in rando posts you’ll never see because Facebook took them down. Literally, I had to see people getting killed on Facebook Live when I worked in tech at Facebook.

The Facebook ads you’ve never seen because they were blocked have all sorts of nastiness in them. A few bad actors have partly ruined Facebook for everyone else. Because with these blackhat advertisers, and clickbait farms, Facebook has to be strict.

That’s why Meta has so many ad policies. It’s all the stuff you don’t see that requires heavy monitoring via automations and teams that review content on the Newsfeed.

I had lowkey PTSD from some of my work at Facebook due to what I had to see, helping the low-level, near sweatshop workers that reviewed content, with their tech if a tool failed.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Advertising restrictions for policy violations

Being blocked from advertising on facebook is no fun because your ads are not bringing in money. Keep in mind that Facebook enforces ad policies differently per industry.

Specific industries face different challenges depending on what your niche is.

For example, if you’re selling weightloss ads on facebook, you’ll risk getting hit with the Personal Attributes flag.

Conversely, if you’re running ads teaching people how to start a new business, your biggest risk is going to be getting hit with the MLM flags.

However, there is another reason you could get blocked from advertising on Facebook.

Advertising restrictions for unusual activity

When you hear: “Advertising restrictions for unusual activity” it’s because of 1 of 2 reasons.

Your credit card was flagged – which means your bank may be blocking charges from Facebook. Or, if your CC is used on a Facebook Business Manager that other advertisers use, they could have run some sketchy ads that got your card number flagged.

The other reason is you got a new phone and logged into Facebook on it.

Or, you logged into Facebook while traveling and you are not in your usual geographical location and Facebook flagged the mismatching IP addresses as suspicious.

You can solve this by being more mindful about where you log into Facebook, and take precautions ahead of time (I can share what to do on this if we are working together).

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Your ad account was banned for too many rejected ads

Simply put, there is a limit to how many facebook ad policy mistakes Facebook is willing to allow per ad account.

There is a specific ratio of approved vs. rejected Facebook ads that once you cross that line, Facebook’s machines will auto-shut you down.

Kinda like points on your car insurance from car accidents – if you have too many in too short of time, you risk your driver’s license being suspended. You have to balance this with approved ads.

How to appeal advertising restrictions

Having dealt with 1000s of ad agencies over the years, both working at Facebook and in my private facebook ad policies firm, I can tell you what the best appeal strategy is.

You’ll want to clean up your funnel first before submitting an appeal. That means you need to identify the actual reason Facebook flagged you and identify the specific piece of content that caused the shutdown.

Otherwise you have no ammunition in your appeal to use. By telling Facebook, “Hey, my bad, I see exactly what I did wrong and have taken steps to correct it,” you get a lot more good faith from Meta to be given a chance to advertise again.

Don’t want to roll the dice and just guess with your appeal? Hire me and I’ll use my experience working at Facebook to craft the best appeal with the highest chance of success. Schedule a discovery call here.

Learn More: Blocked from Advertising on Facebook

You’ve probably searched the entire internet for solutions to being blocked from advertising on facebook. It helps to learn more about how Facebook works by reading the ad policies. BUT…

None of that will help if you can’t identify why you were targeted by Facebook’s bots.

Also, it’s challenging when literally one one word can get you shut down.

To have the ultimate security that you know what the fuck you’re doing, it helps to see things from Facebook’s point of view, and have a definite answer on why you were flagged and how to get your ads live again.

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Recover Disabled Facebook Account

Stuck trying to recover a disabled facebook account? Facebook aka Meta not helping? You’ve come to the right place for Facebook ad accounts.

After working high up at Facebook in ads, tech and the creator monetization program I help advertisers get out of Facebook jail – the smart way, not the hard way.

In a rush to get your Facebook ads live again or pinpoint why Facebook’s bots shut you down? Simply Click here, to schedule a discovery call.

Reactivate your Facebook account

Working in the trenches in the heart of Facebook, I saw a lot of advertisers get shut down sometimes for things that were honest mistakes, other times for trying to circumvent Facebook’s systems. When you have an ad account get disabled it stops the money from ad sales from hitting your bank account.

Getting a disabled Facebook ad account also hurts your track record with Facebook on both the front end and the back end.

To have a chance at reactivating your disabled Facebook ad account you’ll need to correctly identify what piece of your funnel triggered the automations to lay down the ban hammer. And you may be surprised to learn it’s a flag you never thought of.

Often you’ll get thrown under the bus for a series of smaller flags adding up to a threshold of bad behavior another automation uses to determine you’re a bad actor. While appealing can help, appealing without auditing your funnel first is foolish. There is a better way to ensure you get your ad account back.

Disabled Accounts

You could simply create a new ad account in your Facebook Business Manager and advertise in no time at all before 2022. Starting in 2022 Facebook started limiting the ad account creation limit for Facebook Business Managers, which made restarting after a shut down a little more challenging.

When you have a disabled facebook ad account, the best thing you can do is a risk assessment audit to determine which of your ad assets is at the highest risk.

Is your Facebook Business Page under fire? Or is it your Facebook Business Manager? What is at a higher risk of getting permanently restricted, your ad account or your personal profile that created all your ad assets?

These are smart questions to ask before trying to appeal and recover a disabled Facebook ad account (Check out my article Facebook ad account disabled next steps).

By looking at which asset is at the highest risk of Facebook bans you can prioritize your appeals and be more specific when asking Facebook for a second chance. If you go to Facebook and just say, “IDK tell me what to do to get ads live?” You’ll get shut down.

But, if you’ve correctly identified the flag, you can use this knowledge in your appeal to show Facebook that you’ve learned your lesson and won’t repeat the same mistakes with facebook ad policies.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Try Guided Help

Part of my goal is to help you and ad agencies out on what not to do. Using Facebook’s bots when you chat in to Facebook ad support is a mistake.

And this is a great example of what not to do here with the “Guided Help,” Facebook offers too. The only guidance you’ll get is another boiler plate, default small script print copied and pasted denying you access to your Facebook ad account.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking for Facebook ad policy clarity. Definitely don’t use bots, or automated forms to try to appeal (don’t “request review”).

How to Recover a Disabled Facebook Account

An additional challenge as a business owner you’ll have to overcome is when googling “how to recover disabled facebook account” you’ll get tons of articles like this one or
How to Recover a Disabled Facebook Account or this one, or FB’s article here, which is only aimed at the soccer moms and average joes whose personal profile – not Facebook ad account – is disabled. Most of the folks who read those articles have forgotten their passwords or gotten hacked.

Definitely not anything helpful to you, if you are an ad agency or a business running Facebook ads. So, I’ll help to add some knowledge you can use to get out of this rut. Is your Facebook ad account disabled already?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Get Your Disabled Facebook Account Back

The first step in any attempt to recover disabled facebook accounts will always begin with looking at your most recent ads you’ve run and then identifying specifically what flag weighs the most on your accounts.

Part of the mystery here is for you, outside of Facebook, you’re banging your head against the wall screaming, “Give me a clear answer damn it!”

Facebook is instead of doing this, just automatically delivering a pre-filled template about how your ad account is disabled because it violates the Facebook ad policies. Which policy? Why? Facebook leaves you hanging here.

Some cases I’ve seen folks got shut down for a series of smaller infractions they were never told about that their ad assets were black marked for. (I can help you identify these).

Other times I’ve seen advertisers (as big as Harv Eker, one of my prior clients) get shut down for just one word.

To get your ad account back and have any chance at recovering disabled facebook accounts, you need to first be 100% certain, you know why you were shut down. Was it a big flag? Or a combo of smaller flags? You must know this before appealing.

And feel free to read What to Do After Violating Facebook’s Ad Policies

Or, schedule a free discovery call here

Recover Disabled Facebook Account Learn More

I’ll give you another protip – anyone who promises they can recover disabled facebook accounts is lying. Spammers will say things like paypal me $60 and I’ll get your ad account back. That’s a lie. You’ll be ripped off.

Account Managers at Facebook are the only ones who can actually recover your disabled ad account. Now, if you’re contacting me within 24 to at the max 48 hours after getting shut down, I may be able to write an appeal for you, depending on why you were shut down.

Outside those 2 options, appealing is harder than relaunching. Even if you spent a week reading Facebook’s Ad Policies you’d still be at risk of a shut down because there are 10,000 more Facebook ad policies Facebook’s bots flag you that Facebook isn’t transparent about.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

How to Fix a Disabled Facebook Ad Account

Ad Account Disabled Facebook?

Looking for a solution to getting your ad account disabled on facebook?

You’ve been googling, searching Reddit, LinkedIn, talking with your ad buddies trying to figure out what to do because either your ad account was disabled on Facebook or you’re afraid it’s about to be.

Every time you google “ad account disabled facebook” you read a bunch of articles online, but no one seems legit and they all say the same damn thing without actually solving your issue of an ad account disabled on Facebook. Well you’ve just won the fucking lottery because I’ve worked at Facebook and am not guessing when I provide guidance and solutions.

My last blog Facebook Ad Policy – How To Avoid Facebook Bans With Meta, gave you the playbook on facebook ad policies. In this article you’ll learn what to do (and what not to do) when your ad account is disabled on Facebook.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

What to do if your Facebook Ad Account is disabled

Should the 1st thing you do when your Facebook ad account is disabled be to immediately try to run new ads elsewhere?

We know Facebook does not discriminate in its eagerness to ban anyone and everyone – NYU researchers got banned for trying to add transparency to FB.

What I’ve seen happen a lot advertisers immediately go into a tail spin and let panic instead of logic dictate their actions, when advertisers google “ad account disabled facebook.”

You really need to pull out a magnifying glass on your funnel and start to determine which ads have the highest risk, and get specific as to what about them triggered the automations to drop the ban hammer on your ad account.

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.”

Click here, to schedule a discovery call.

Diagnose The Problem

I can count on 1 hand how many ad agencies have correctly diagnosed the problem when an ad gets rejected, or an ad account gets banned. I don’t entirely blame ad agencies because their main goal is to get ads running.

But the drawback of taking an ads-first approach misses the tiny flags that may be inherent in your ad copy leading to a repeat shutdown later on if they are not removed.

Diagnosing “ad account disabled facebook” issues means determining what the highest risk elements are in your funnel should be top priority. Because you want to make sure you have long term success building your brand, retargeting your clients and building client loyalty.

Sadly, quick fixes or using burner accounts won’t achieve this. You’ll want to get specific on why you were shut down and learn from this experience.

Ad Account Disabled Facebook Pro Tips

Don’t try to re-run an ad already shut down without auditing it 1st
Don’t add people to your BM that have a history of violations with FB
Look at your entire funnel not just the ads for why you were shut down

What Does It Mean If My Facebook Ad Account Is Disabled?
Ad Account Disabled Facebook ?

It could mean more than 1 thing if your ad account is disabled on Facebook. You could have simply had too many ads over too short of a period of time rejected.

You could also have been mistakenly flagged as a special ad category. The problem with this flag is if you use certain words in the wrong context, Facebook could flag and shut you down without questioning if their actions were correct because they’ll assume you didn’t select the special ad category because you’re deliberately Circumventing Systems.

(Check out my article Facebook ad account disabled next steps).

You won’t be able to run ads, and if you do have another ad account that isn’t disabled you’ll be skating thin ice if it’s in the same Facebook Business Manager. An “ad account disabled facebook” situation means beyond anything else, you’re on the Facebook bot radar, so everything you’ve done on Facebook ads will be under scrutiny.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Why Was My Facebook Ad Account Disabled?

The world is a different place today than it was in 2007 when Mark Zuckerberg 1st launched the Facebook ads platform. I doubt he knew how big this would get. As a result, the business model and the infrastructure at Facebook is similar to a smaller town that exploded in population growth but never had the infrastructure to handle the increased traffic.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity on “ad account disabled facebook” issues.

One of the most surprising things to me when I began working at Facebook in ads, then later tech and Project Management was what a shit show the inside of Facebook was, business management principles virtually non-existent.

Facebook’s current strategy is to be in a constant state of damage control, rather than fix the underlying serious issues with how Meta’s automations flag ads.

Ad Account Disabled Facebook: Disapproved ads

Facebook not only keeps track of all user activity to advertise to Facebook users, but also Meta keeps track of your particular history with advertising.

Did you get fired from the last 3 jobs and put each supervisor down as a reference when applying to new jobs? You’d be better off not mentioning it.

Well, with Facebook the automated tools keep track of how many ads you have rejected. So, to you, it seems like each ad is a fresh new start. In reality, each ad is like a job on your resume at Facebook.

After so many times getting fired, it will be a lot harder to get a job right? The same goes for running Facebook ads. If you’ve had too many rejections it will damage your online reputation with Facebook. Too many ads rejected leads to an “ad account disabled facebook” problem.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

When choosing a payment method, make sure:

➡ Your bank hasn’t rejected too many charges from Facebook ads
➡ That your payment method wasn’t used in another disabled ad account on Facebook
➡ Ensure you’ve contacted your bank ahead of time to whitelist Facebook

Follow these best practices to avoid future payment issues:

The best practices I would suggest for payment method issues – and there is a current bug at Facebook right now for payment methods – is to separate your brands with a new credit card or other form of payment.

Proactively check funds on your card to make sure there are sufficient funds on it, especially towards your monthly bill date. Facebook automatically charges you whenever you reach your payment threshold. Meta charges you again on your monthly bill date for any leftover costs.
Some credit cards have limits for the maximum amount that can be charged in a single transaction. If you have a limit on your credit card, you can decrease your payment threshold to match this amount.
Add a backup payment method on your account.
Check the expiration dates on your credit or debit cards to make sure they aren’t expiring for your future charges.

Think about it like this: if you advertise on behalf of 5 different companies, and you are using the same credit card, then that card gets blacklisted, you’ve now shit the bed for every client. Versus spreading out the brands you work with over different payment methods – it’s a bit safer to avoid an “ad account disabled facebook” dilemma.

Ad Account Disabled Facebook: Make an ad account active

When you have a situation where your ad account on Facebook is disabled, you want to look at it systemically: how many ads have been rejected in the past 30 to 90 days?

That may not help if you were shut down due to a series of smaller violations not told to you that added up to a Facebook ban. But it won’t hurt.

Look at your most recent ads and try to see it from the perspective of protecting the Facebook platform from bad actors. Anything come to mind when looking at your ads? Any ads seem more likely to lead to your ad account disabled, facebook still staying silent?

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Ad Account Disabled Facebook:Violating Content

Would it sound crazy if I told you Facebook doesn’t know the entirety of violating content? I’ve actually had engineers at Facebook ask me for help determining why the automations they helped create shut down funnels.

It’s all about how you look at it. If you’re using machine logic, it makes perfect sense why you were shut down: there are specific bot routines to establish patterns that are done.

If you’re human, it’s a little more challenging. But working with an expert in facebook ad policies can help if you’re in a “ad account disabled facebook” quagmire.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Need more help?

What many ad agencies do, praying for a Hail Mary is contact Facebook Ad Support. This can be very problematic because access to Facebook ad support really differs depending on which state (in America) you’re in. And which country outside the USA.

It may shock you but Facebook has different design layouts both for the Newsfeed and for the ad tools like Facebook Business Manager. Facebook likes to AB test their layouts across various demographics across the world. Well – with these different designs also comes a different access to Facebook Ad Support.

The portal to access Facebook Ad Support will look different to someone in let’s say Spain or Britain than it will look to someone in Asia, or in America. Leading to a bit more complexity when trying to reach a human to solve an “ad account disabled facebook” problem.

Another issue that arrises with Facebook Ad Support is their incompetence. They will often tell you things that will get you completely banned a lot faster because they have never run any ads for real money with rent, bills and clients on the line.

How can you get real help for ad accounts disabled on Facebook?

How Do I Recover My Disabled Facebook Ads Account?

The big lie is that there are actually people out there that can recover a disabled ad account. The amount of spammers I’ve seen offer this is insane – and I’ve worked deep at Facebook.

Let’s just accept the premise here that there is no way to recover a disabled ad account on Facebook unless you are within 48 hours of it being shut down and have contacted me. I am an expert on making appeals with Facebook, if you still have a chance.

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a year reading Facebook’s Ad Policies you’d still be at risk of a shut down simply because there are ways Facebook’s bots flag you that Facebook isn’t transparent about. This leads you you googling “ad account disabled facebook” when Facebook is silent on wh

Generally speaking, your ads have to follow a 10,000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Policy – How To Avoid Facebook Bans With Meta

Having trouble figuring out Facebook ad policy? Want to get clear on what to do to make sure Facebook doesn’t shut you down?

You’re in the right place. If you’ve ever had your Facebook ad account restricted, it’s a huge blow to your source of income when ads get rejected full stop. Unlike other blogs or websites that just guess about Facebook – I’ve worked at Meta in ads and will guide you to a solution.

My last blog provided you guidance with restricted ad accounts too. Right now, I’ll help you get a better grasp on facebook ad policy and provide a few pro tips on the automations that drop the ban hammer to ensure your Facebook ads stay active.

Facebook Ad Policy Overview

Simply said, Facebook’s audience is huge, it’s global. And with the size of this audience being literally the entire Earth, Meta has engineered their automations to enforce the Facebook ad policy from broad strokes. Advertisers can get banned easily – but why can also be a mystery.

The reason why is the scale of support doesn’t match the size of the audience so Facebook employs bots to make human decisions. Keep in mind, ad policies aren’t the only thing Facebook enforces. The Community Standards govern regular use of Facebook for non-advertisers. 2.5 billion daily active users is a lot to scan for.

Given that Meta or Facebook’s bandwidth is strained, from layoffs, reduced staff, their reliance on automations has only increased over the years. How often do you daydream looking out the window, and imagine the world the eyes of a machine? Probably not that often unless you’re in the super hot field of AI right now.

If you don’t know how to think like the automations who are scanning and shutting ad agencies down left and right, you’re going to be a little lost diagnosing why your Facebook ads are rejected or Facebook Business Manager is disabled. (Also peep the Facebook Ad Policies Checklist)

If you’re like my client Jack Randall, President of Social Flight, you’re tired of beating your head against the wall trying to guess why Facebook has shut you down, and want answers faster.

“Trevor helped me successfully diagnose exactly why my ad account was disabled, and helped me frame out a plan to move forward.” 👍🏻

Click here, to schedule a discovery call.

Facebook Ad Policy: Additional policies that may apply to your ad

JRR Tolkien has the timeless line, “One ring to rule them all,” and so many ad agencies take this approach when attempting to figure out why they were banned.

Facebook’s automations that enforce Facebook ad policy are custom tailored differently per industry. Or there are subroutines for how they employ flags based on the type of business you run.

If you’re running political or real estate ads you’ll be under higher scrutiny because those belong to the special ad categories. But, that’s only an obvious one. Running weightloss ads, or how-to-start a business online ads come with their own degree of risk too.

All because of the nuances for how Meta’s automations enforce Facebook ad policy for those industries. And unfortunately for you, Facebook isn’t transparent about what this looks like in real life, beyond their hypothetical Blueprint courses. (Check out my article Facebook ad account disabled next steps).

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Policy: The ad review process

When you submit an ad for review, one of the 1st steps the automations do for facebook ad policies is to examine your track record. While you may think the bots look at just your ad copy and creative, they actually look deeper.

The bots want to make sure you don’t have a history of Circumventing Systems, or countless ad rejections. The ad review could also be rephrased as an “ad account resume check.”

Navigating Facebook’s Advertising Policies as a Business is a good read too to add context and clarity.

What to do if your ad is rejected or if your business asset is restricted

The best thing you can do to not get on the bad side of facebook ad policy is to review the ad copy first. Does it sound crazy? I know you’re thinking, “Well it sounded good to me.” But don’t think like yourself, think like an old man scared of the world who mistrusts ads.

Then, check out the claims you’ve made after kicking the pain points. Are they huge promises? Have you called out a specific group of people too personally? These are the type of questions you want to start asking looking at your ads.

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown and wanted a path forward but Facebook stayed silent on what exactly triggered the ban you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Unacceptable content

Facebook ad policy concerning unacceptable content covers these topics:

Illegal Products and Services
Misinformation
Vaccine Discouragement
Discriminatory Practices
Inflammatory Content
Militarized Social Movements and Violence-Inducing Conspiracy Networks

Now, unless you are Qanon conspiracy guy the last category will not apply to you. Don’t storm the capital k?

The most common flags you’re going to see among this list is Illegal Products and Services and Discriminatory Practices.

Discriminatory practices are anything Facebook or watch groups interpret as unfairly excluding a certain demographic from your targeting base. It was this in fact that established the special ad category back in 2019 because real estate ads wanted to target only rich people.

Given that targeting parameters for zipcode and income were taken away, what you really have to worry about here is this flag’s connection to the Personal Attribute policy. That’s when you speak too specifically about one smaller group of people.

Illegal Products and Services is such a wide berth open to any interpretation Facebook wants to have. Just check out the massive (ironically speaking) amount of info they provide:

If you are selling alcohol to minors because of bad targeting, or not age-gating Pages you’d get this flag.

Or if you have a typo and Facebook misreads ad copy and sees the word “drug” or “gun” somewhere.

Filter your ad copy through that and you’ll have a better chance avoiding the ban hammer.
(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

Facebook Ad Policy Deceptive content

Facebook ad policy deceptive content: is the driver of probably over 80% of all flags and shutdowns on Facebook. It covers these topics:

Unacceptable Business Practices
Cheating and Deceitful Practices
Unrealistic Outcomes
Circumventing Systems
Prohibited Financial Products and Services
Spyware or Malware
Nonexistent Functionality

And out of these potential flags, the number 1 most frequently used flag is the Unacceptable Business Practices flag. Followed by Unrealistic Outcomes, then Circumventing Systems. And lastly, the Nonexistent Functionality flag.

Sure, the other flags you can get hit with too, but out of hundreds of thousands of advertisers I’ve worked with over the years, both working at Facebook and in my own practice, these are the top 4 flags I’ve seen that’s what I’ve seen for deceptive content.

For unacceptable business practices – really this flag is used a lot when your ads sound spammy. Making gigantic promises that don’t sound realistic (that piggy backs onto unrealistic outcomes flag).

Make sure your claims seem reasonable to an audience of skeptics – because that’s what the bots are.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy Dangerous content

I’ve seen more honest mistakes for this flag than many others. Facebook ad policy dangerous content covers:

Unsafe Substances
Weapons
Ammunition or Explosives
Tobacco and Related Products

This will often get you tripped up if Facebook’s automations misread your ad copy and mistake an idiom for an actual flag.

Or let’s say you are running ads for a sporting goods store that sells both compliant products and noncompliant products (hunting hat but also guns and knives). It helps to be fully aware of the way Facebook perceives your ads to grok what it could be mistaking as a knife or gun or cigs.

How to avoid Facebook ad policy bans: Make sure your website doesn’t sell prohibited content and doesn’t allude to weapons.

And read my break down of Common Facebook Ad Policy Violations [Explained]

Facebook Ad Policy Objectionable content

Facebook ad policy objectionable content covers a lot of reasonable things you shouldn’t be running ads for. Despite the title, which sounds like an alt-right Christian conservative talking about banning books “objectionable content” covers quite a bit of common flags I’ve seen:

Adult Content

Adult content doesn’t just refer to Facebook not allowing porn, it also refers to too much cleavage in an with women in bikinis. Or any kind of over sexual-looking position of 2 people kissing or touching each other. Dating apps I’ve worked with have faced challenges here. You have to be careful not to come off too handsy.

Grammar and Profanity

You’ll see this flag for typos, wrong capitalization or punctuation and syntax errors. Yes, Facebook is a grammar nazi. The reason why is because clickbait farms use Google Translate to create entire ads rife with grammar errors.

How to avoid Facebook ad policy bans: Spell check your ad and funnel

This is the most common flag probably out of all of Facebook’s automated flags. Simply said, zoom out a bit with how graphic or specific your ad copy is about one specific group of people. Too many “you and yours.”

How to avoid Facebook ad policy bans: Use the 3rd person or 1st person point of view when writing ad copy.

Don’t want to memorize the entire catalogue of facebook ad policies but want to prevent Facebook bans? Schedule a free discovery call here.

This was only created because of the 2020 pandemic and mainly aimed at a few companies that sold hand sanitizer or face masks at like a $100 mark up. LogicPro – or a 3rd party seller – marked up their shitty $30 dollar webcams to $200 at one point.

How to avoid Facebook ad policy bans…TLDR: Don’t price gouge.

This is the same thing as Personal Attributes just specific to the weight loss industry.

How to avoid Facebook ad policy bans: Don’t use any of the banned words Facebook doesn’t allow for weight loss and Personal Attributes

Facebook Ad Policy Content-specific restrictions

If you’re running ads for an industry Facebook Ad Policy Content-specific restrictions would apply. Examples would include Alcohol, Adult Products or Services, Dating, Crypto, Prescription Drugs, or CBD.

Are you aware of the war against selling CBD in any funnel? It’s pretty rough out there. Don’t attempt to sell it on Facebook. Even some email marketing services ban you if you try to do email marketing for CBD.

There are so many different rabbit holes we could go down for selling alcohol, or dating or any kind of medical service or cosmetic surgery. These are a bit higher risk. I’ll give you some general tips but I don’t want to make this article super long. So, I’ll just give you some highlights.

How to avoid Facebook ad policy bans: Age-gate your Facebook Business Page in the settings if you are selling alcohol, to make sure minors can’t even see your Page. For dating services you have to be approved by submitting an application first.

Facebook Ad Policy Intellectual property infringement

Many ad agencies feel they can use major brand name’s logos, names, images and more on their Facebook ad. But unless you have an affiliate deal with said major brand, don’t do this.

How to avoid Facebook ad policy bans: Check your ad creative for major brand logos you may not realize are in the picture and remove them.

Social issue, electoral or political advertising

With the backlash of Cambridge Analytica‘s data scandal with Facebook, Meta is super focused on avoiding any future lawsuits. As a result, the scrutiny is on steroids when it comes to social issue ads in politics.

I usually don’t work with folks in these fields because it’s not a Facebook ad policy issue in as much as it is following election laws and local politics. The biggest risk for most advertisers, if you’re not running political ads, is getting mistaken for a social issue ad.

How to avoid Facebook ad policy bans: Look extra close at your call to action copy and make sure you don’t sound like you’re organizing a protest or a political event if you are not running social issue ads.

Facebook Ad Policy: Things You Should Know

Let me help you understand that right now, like over 90% of all decisions made for appeals and flags on Facebook are done with automations. So, feeling like it’s a personal attack when Facebook shuts you down is…incorrect.

Facebook is so automated the automations are automating the automations. Ultimately, it’s about understanding how these bots flag copy, creatives, websites and working preventatively rather than trying to recover a disabled ad account.

Another pro tip is to keep track of Facebook in the news and new ad policies that come out to stay abreast of new changes. Meta has been known to retroactively punish advertisers who have ads running that used to be compliant but aren’t with the new rules.

Facebook Ad Policies Learn More

The way I approach facebook ad policies is to look through a specific lens. You know how they have these criminal psychologists who study the brains of psychotic people to try to think like them and predict their crimes to hopefully stop them?

That’s basically the same thing as predicting how Facebook’s automations target specific ad policy violations. Everything can be represented and understood through numbers. And if you graph these numbers, patterns emerge.

Machines like people have habits and routines developed through machine learning and most ad agencies don’t grasp how this is represented in the patterns of Facebook’s automations.

If you study this you can start to get an inkling of why certain words, phrases or even perspectives are flagged more than others.

But there’s an easier way to handle this – focus on conversions but outsource your policy checks to an expert in facebook ad policies.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Account Restricted? Here’s How to Fix It

Is your facebook ad account restricted and you want to fix it?

If you had a punching bag with a picture of Facebook on it, I’m sure it would be hard to resist a few jabs, crosses and left hand hooks if your Facebook ad account has been restricted.

My last ad guide, Facebook Ad Not Approved provided the 3 Best Practices for Facebook Ads Checklist (policy-wise). It’s helped a lot of people saves time and energy when auditing their ads before going live.

“Facebook ad account restricted” – that’s a phrase that strikes fear and frustration into the hearts of ad agencies worldwide. If you’ve experienced the agony of being left in the dark, struggling to find answers and resolutions from Facebook, you’re not alone.

It’s a common tale of countless marketers who face the silent treatment when their ad accounts are restricted, with no clear path to recovery. But you’re in luck finding this blog because I’ve worked at Facebook for many years and I’m here to shine a light on the murky waters of ad account restrictions.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Facebook Ad Account Restricted: Violating Content

There is a secret book of thousands of flags that Facebook will use to shut you down. Many of these flags are not even understood by the engineers at Facebook because they don’t run Facebook ads for profit, just testing.

If you asked Facebook some examples for violating content they refuse to tell you a damn thing:

“Ads must go through our ad review process and comply with our Advertising Standards. If we find that an advertiser runs ad content that severely or repeatedly violates our policies, we may apply advertising restrictions on their Business Account, ad account, Page or user account.”

As you can see, clearly Facebook has not said 1 single thing about what kind of copy they consider a violation of their ad policies. But no worries, I got you covered.

And don’t give up on the big FB yet – Facebook provides the highest return on investment of all paid channels for a majority of companies. More than 1 in 3 listed Facebook ads as their best performer in terms of ROI, ahead of Google Paid Search and Instagram (HubSpot)

Let’s talk about the misunderstandings the bots have when you attempt to navigate the hurdles of getting flagged before your facebook ad account’s restricted.

Facebook Ad Account Restricted: Evading enforcement

Let’s say you ran some ads, and got shut down and didn’t know what to do, so you ran some new ads instead. Facebook will automatically assume you are a spammer for doing this.

Just hear how Facebook phrases it: “Evading enforcement.” If you didn’t know any better you’d think Facebook was describing Dog the Bounty Hunter skip tracing a deadbeat dad in Florida evading paying child support.

With Meta, aka Facebook, it’s always assumed you are guilty first before innocent. If you keep that in mind, you’ll understand why we need to get super granular on your ad copy being compliant before ads go live. (Check out my article Facebook ad account disabled next steps).

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ad Account Restricted: Account authenticity

You ever wonder why so many people get locked out of their Facebook profiles? It’s because Facebook is trying to stop the hundreds of thousands of spammers in 3rd world countries from taking over Facebook.

This is a real threat – not an exaggerated one. I’ve run multiple Facebook Groups with many thousands of members and I’ll tell ya, we got floods of spammers trying to join every day from Bangladesh, Mumbai, the Phillippines and more.

Facebook’s official line is:

“Accountability and transparency into who is running an ad is critical to the integrity of our ads ecosystem, and we want to support authentic connections between people and businesses. If we find that an inauthentic user account set up an ad account, Page or Business Account to run ads, an advertiser may face advertising restrictions.”

But back to why people get locked out of their Facebook Profiles that create the Facebook Business Pages, Facebook Ad Accounts and Facebook Business Managers:

If you log in from a new place Facebook will assume you are not an authentic account and give you multiple security challenges.

Don’t blow this off and use an old email you don’t have access to for your Facebook Profile because that can literally crash your ad campaigns when you cannot respond to a security check Facebook sends you.

Navigating Facebook’s Advertising Policies as a Business is a good read too.

Facebook Advertising restrictions for unusual activity

Piggybacking off the last flag if your Profile authenticity is questioned, let’s talk about the danger of assumptions in the Facebook ecosphere.

If you try to log in to your Business Manager from new locations outside your normal zip codes – especially new countries – Facebook will assume you have been hacked.

This kind of assumption will tank your entire funnel. Because if Facebook labels you as a bad actor early on – not only are your ad accounts disabled, it’s likely you may be locked out of accessing even more features.

The solution is not a VPN. Those get flagged too. It’s to either add someone from your team that lives in the country you’re visiting, to your Page roles or Business Manager roles or both or to change your Personal Profile’s location for the city you live in.

Or just don’t fucking risk your entire funnel by being lazy and not paying attention to where you are when you log in to Facebook, and Facebook’s ad and business tools.

Like, be mindful. If you don’t have to, don’t log into Facebook’s business suite when you’re traveling and if you have to – plan this out better ahead of time, knowing the risk of getting shut down and doing preventative tasks to avoid this happening.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

Or you can just get access to me and get my best practices. Imagine having access to someone who has firsthand knowledge of the inner workings of Facebook’s automation systems and their impact on advertisers’ accounts.

As a result of my unique experience collaborating directly with Facebook’s engineers, I offer a level of expertise that surpasses any other professional in the field who are just guessing at why you’re in Facebook jail.

Let me leverage my combined tech and advertising background to help your ad agency overcome the hurdles of restricted Facebook ad accounts and achieve exceptional results.Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Your ads have been rejected for policy violations

One of the challenges you face is that Facebook won’t tell you about the near-misses before a ban. What do I mean? Well…

Facebook keeps track, like a rude roommate, of every minor infraction that you’ve made. You may not realize this but there are many flags that don’t shut you down.

They just get you on the Facebook bot radar as a potential bad actor.

That’s why it’s super key to make sure your Facebook ads are fully compliant, not just barely getting approved. Because these minor flags will add up, and Facebook won’t tell you you’re about to get shut down because of them.

Now, let’s talk about things that lead up to a total Facebook ban hammer dropping.

Your ad account was banned for too many rejected ads

Ever been arrested? It goes on your record. Facebook keeps a similar record and every rejected Facebook ad is like getting arrested. Even if you’re not convicted, the arrest is on your record.

Some of my clients before working with me, actually thought Facebook doesn’t track as much as it does but, consider running ads a mini-criminal-background check every time you hit submit.

Facebook’s bots keep track of every rejected ad. They automatically cross reference this database when you submit a new ad for review. If you cross a ratio of more rejected than approved ads, you’ll get banned. So, keep an eye on that ratio to avoid a band.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook account has been restricted from advertising for security reasons

Banks run the country and are bailed out despite many American’s abject hatred of socialism lol. Well, banks can fuck up your advertising on Facebook too. Let me tell you why.

If Facebook gets the idea you are trying to run ads and not pay for them like teenagers trying to steal beer from a gas station.

Here’s the hidden truth:Banks have automations just like Facebook does for financial security. Obviously not the same type of automation, and of course lacking all machine learning. BUT:

You may have told your bank that Facebook ad charges were cool, but unless you have alerts on your phone set up, there is still a high chance your bank will block Facebook ad charges and not tell you.

When that happens, Facebook assumes you are a sneaky teen in a gas station trying to steal some shit, and assumes you are trying to cut and run.

So don’t just double check, triple check your bank and make sure you have alerts on your phone set up as well as checking your online banking account for pending charges. This will save you a huge headache.

If you’re like Sean Schmitt, Executive Manager of Marketing & Technology for Stewart J. Guss, Attorney at Law, you don’t want to waste time trying to figure out Facebook’s automations:

“With his invaluable insight to the inner workings of Facebook and its flagging systems, & expert knowledge of Facebook ad policies, Trevor really helped our team connect the dots and refine our process and get our ad account back in good standing with Facebook.”

Click here, to schedule a discovery call.

You have too much negative feedback on your ads

Your competitors can fuck you up using the self-reporting feedback tools and hide all your ads. Facebook’s bots will then assume Facebook users hate your brand and shut down your ads.

At the same time, if you have an ad with low quality content or use bad targeting (like targeting 20 year olds with old man denture ads) Facebook users can put you in the dog house too.

Make sure you split test your ads on multiple audiences and block competitors from seeing your ads when possible. 74% of people who earn over $75k per year use Facebook (Sprout Social)

Advertising restrictions for policy violations

There’s a number of ad restrictions you can get that aren’t a total shut down. Sometimes Facebook will just limit a few features like the ability to post on your Facebook Page or use videos if they feel you are abusing these features.

Really, the list is endless for why you could have gotten shut down but it isn’t impossible to figure out. You just may have to hire an expert that knows the playing field to avoid being blind sighted by another facebook ad account restriction.

Facebook ad account restricted – what does it mean?

If your ad account is restricted it means a few things:

‣ You can’t run any Facebook ads
‣ You have a black mark on your Business Manager
‣ Your ability to run future ads is threatened
‣ You must do an equal amount of positive actions to undo this
‣ You may need to relaunch in a new Business Manager

How did I get myself restricted from advertising on Facebook?

That’s the million dollar question right? How did I get myself restricted on Facebook? It could be a number of things. For one, you simply could’ve just had too many rejected ads.

Remember when I made the analogy between getting arrested and having ads rejected? If you have 0 convictions but 20 arrests and then apply for a job with the State, how do you think HR will treat you compared to a candidate without any arrests?

Facebook is the same way. Also, you could have been restricted because of a special ad category issue, or a major violation such as denying covid is real.

There are industry-specific violations for gambling ads, political ads, real estate ads, and if you’re trying to run CBD, forex or crypto ads (don’t).

When my client Happi Digital, an eCommerce Agency hired me to audit their Facebook ads, I uncovered flags that if left alone could have shut down their entire ad agency.

Need Facebook ad policy expert too? Schedule a call with me right now.

Why is my Facebook advertising account restricted?

Sometimes you’ve simply said one word in the wrong context. Keep in mind that Facebook will assume you are guilty first not innocent.

I see a lot of folks shut down for Personal Attributes flags (check out my Personal Attributes Guide here).

A TLDR answer to this question is: You’ve done something that the Facebook automations do not like or have misinterpreted. You’ll want to try to audit your funnel and correct these errors with compliant copy.

How can I tell if my account was restricted?

In a perfect world, Facebook would email you right away saying, “Your account was disabled at this date and time because of XYZ.” But, that’s not the world we live in right?

In your Business Manager you should see a list of your ad accounts in the Business Manager settings and next to the list of ad accounts, you’ll see a sign that says it’s disabled.

Your Business Manager may show you this in your notifications too. But, if you can’t run ads from your ad account, that’s a pretty big tell your account was restricted.

What do I do if my Facebook account is restricted from advertising?

The first thing you should do if your Facebook ad account is restricted from advertising is to stop everything you’re doing and look at the state of each ad asset:

‣ Business Manager
‣ Facebook Business Page
‣ Ad Accounts (besides the restricted one)

It’s possible to relaunch in a new ad account as long as your new ads don’t have the same flags as the old ad account that was banned. The first thing you need to do is establish the integrity of all of your ad assets before taking any new actions.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

To troubleshoot your restricted account:

This is a conversation with machines – whether you realize it or not- you are troubleshooting the decision a machine made. You’ll need to think like a machine does to be successful.

I know you’re like, “I wasn’t expecting some Ex Machina sheeeit!” Welp. What can I say? AI is huge and it’s why you were shut down on Facebook.

Given that you are a human, reviewing machine decisions, you’ll want to be super analytical, reviewing every single component of your funnel.

I’d start with the last 5 Facebook ads you’ve run.

Start there, and audit your entire funnel and look for chances to judge yourself robotically. Imagine you were an AI designed to shut down Facebook ad accounts and see what you find.

Don’t know how to talk bot language? I’m always here to help just book a discovery call as this is my zone of genius when it comes to Facebook ad policy bots.

How to appeal advertising restrictions

I’ll give you a solid pro tip here: appeals hinge on 2 factors to be approved:

1. Your funnel must be compliant before appealing
2. The time window has to be correct

If you have the same damn flags that got you on the radar with Facebook’s bots and you appeal – I mean that’s like running over your boss’s dog then asking him for a promotion.

You need to audit and clean your funnel first before appealing – otherwise what evidence are you giving Facebook that you should be reactivated?

Once you get back up and running make sure to include power words in your ads. Here are 5 power words to get higher response from your ads: You, Free, Because, Instantly, New (AdEspresso). Back to appealing:

TIME is super important. You have approximently 48 hours to appeal. Outside that window, ad account recovery is nearly impossible – although I have a few other options for you if you are stuck.

Just like my client Dr. Emi benefited from my funnel audits for compliance, you can too. It all starts with a free discovery call here. By the way, Dr. Emi was just featured on the Today Show on NBC. (In a rush? Skip the line with prepaid funnel audits with VIP Access).

What are the other reasons for Facebook ad account restriction?

While it is highly unlikely it could be a glitch that got you on Facebook’s bad list. But not the glitch you think – where many advertisers think Facebook just mistakenly flagged them.

It’s possible you could have 0 ad account flags, but your payment method got flagged because of the bank rejected Facebook ad charges too many times.

So, maybe your bank is cool now, but the damage has been done and your credit card is blacklisted. That could lead to a disabled facebook ad account. Also, there is currently a bug in the payment methods tool.

And also your ads could be fine, your CC could be fine, but your website is not compliant. Your website is yours, but if it’s connected to Facebook ads, you’ll have some scrutiny. For more info read How to Fix NonFunctional Landing Pages

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Why does Facebook restrict ad accounts without notice?

Here’s the reality behind the scenes: When I was working at Facebook I saw tons of things that were awful that Facebook users posted, or ran ads about.

You have no idea how much content is on Facebook that is just horrible, because Facebook takes it down before you see it. From terrorists, to abductions, to the worst kind of slurs and hate speech – and not some butthurt BS but threats of violence.
I say that to say this: Facebook has a better safe than sorry approach. This doesn’t work well at scale at 2.5 billion daily users but it works – somewhat.

Facebook will disable your ad account if you give the bots the wrong impression and can be typecast as a bad actor on some level. So, reputation management digitally and robotically is super key to keeping your ads live on Facebook.

Final thoughts: how to prevent Facebook’s ad account restrictions?

The best way to recover disabled facebook ad accounts is a preventative measure: frequently audit your Facebook ads before they go live.

Ensure they are compliant and make sure that’s as important as your conversion metrics. Stay up to date with new changes Facebook makes to their ad policies.

facebook ad account restricted: Learn More

The say every good business owner understands the value of delegation and doesn’t wear all the hats. If you’re a good business owner, instead of doing it all, you delegate what you’re not so great at so you can focus on scaling what you are great at.

Let me help you do that and get back to focusing on what you’re great at.

If you’re blindly trusting social media marketing agencies who know how to make ads convert but not the inner workings of Facebook ad policies, you’re selling yourself short and it’s a risky proposition.

Want to eliminate risk and have a 100% guarantee your Facebook ads are compliant before going live? Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Not Approved? How to Get Your Facebook Ad Approved

Why was my Facebook ad not approved?

There are many reasons why Facebook rejects an ad, including: Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …). Making sensational claims, using click-bait, or promoting misinformation. Facebook relies on automations which don’t read human context.

As someone who has worked at Facebook I can share insights to guide you to a better solution than banging your head against the wall when Facebook goes silent after ads are rejected.

My last blog, Cracking the Code: Understanding Facebook Ads Policy provided the popular Facebook Ads Dos and Don’ts guide.

But in this article, I’ll share why Facebook ads are not approved, what the process is behind these Facebook ad rejections, how long it takes and share what to do if your Facebook ad is not approved and how to fix it.

3 Best Practices for FB Ads infographic

How long does Facebook’s ad review process take?

When I worked in advertising at Facebook, we had a policy that still holds true today – new Facebook ads submitted for review take up to 24 hours.

That means it could take a full day before you get the yay or nay from Facebook’s automations.

If it takes longer than that, you should reach out to Facebook ad support for assistance. BUT beware of false information.

Even established brands like Hubspot get it wrong in their outdated article about the Facebook ad review process when they say:

Ads are manually reviewed, so if more people are submitting ads for review, there can be a longer wait time. Expect to wait longer during holiday seasons.

This is only partially correct. Yes, during the holidays your ads will expect delays as that is the biggest advertising time of the year, but your ads are not manually reviewed.

This rarely happens. Facebook’s automations do 95% of the ad review process and Meta has created new automations to police the old automations. The Matrix yo. We almost here.

Typically, if you’ve got a good history of Facebook ad approvals, and are established, your ads will get approved faster than a new ad account with a blank history.

Also, read a Facebook Ad Policies Checklist.

Why was my Facebook ad not approved?

Tell me if I’m wrong: you don’t give a damn about this dumb little pop up what you want to know is WHY your Facebook ad was rejected. #amiright?

There are countless reasons why Meta | Facebook rejects an ad, including:

Selling products not allowed on Facebook (tobacco, illegal products or services, weapons, etc …).
Making sensational claims, using click-bait, or promoting misinformation.
Ads not following Facebook’s advertising guidelines, such as branding requirements and text restrictions.
Disruptive or low quality content that negatively impacts a Facebook user’s experience

Oh and if you’re not running video ads, you’re missing out. 500 million people watch videos daily on Facebook.

Be careful about the sources you trust when it comes to facebook ad policies. Hubspot gets their information wrong again here about why Facebook ads are not approved:

The lies!!! Well, to be fair, maybe not lies, but definitely bad info for advertisers here. WE ALL KNOW FACEBOOK DOESN’T SAY SHIT ABOUT WHY YOUR AD WAS REJECTED!

It’s about scale. Facebook or Meta now, is too huge to care about telling advertisers specific reasons why their ads were rejected. Engineers at Facebook have even asked me for advice on how and why their automations flag ads.

The TLDR of it is the Account Quality Page uses identical algorithms to the Page Insights – which has always been buggy, and never accurately reflected ad account metrics or page metrics.

(Check out my article Facebook ad account disabled next steps).

So, for Hubspot to say, essentially, “There there, no worries, Facebook will solve it all and everything will be explained in the Account Quality Page,” is straight bullshit.

You have to look deeper at the specific ad policies your ad triggered review for and how that relates to your industry for industry-specific facebook ad policies flags.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

3 Common Reasons for Rejected Facebook Ads

1. Personal Attributes

One of the most common reasons why Facebook ads are rejected, are for violating the Personal Attributes. Too often advertisers try to kick the pain points in an ad and end up making Facebook users feel singled out.

You want to avoid sounding overly negative and be very careful when using “you” and “your” with physical, emotional or financial attributes.

Take a look at Navigating Facebook’s Advertising Policies as a Business if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

2. Sounding like an MLM

I know I know you’re saying,”But I’m not an MLM Trevor, this is just crazy!” It’s really easy to get false-flagged as an MLM. It’s super common.

Usually, if your ad copy has a giant promise, combined with a specific period of time, this can get you flagged as a pyramid scheme. So be aware of that and do your best to sound realistic.

It’s that time again – let’s debunk another piece of false information:

This is an old ass policy that no longer exists. The text-to-image ratio used to be that you don’t want over 20% of the image covered in text in a Facebook ad. You’d even get ads rejected for this.

But, that is no longer a real facebook ad policy. You may get your distribution slightly suppressed if you have too much text on your image. But, it is no longer a big enough flag to outright reject your entire ad. #liveandlearn

3. Sounding Spammy

I know, this sounds super generic but it’s true – if your ad’s tone is too salesy you’ll endanger its chance of survival in the Facebook ad auction.

Be aware of what is already performing well on Facebook – and that some ads that are super click bait-y may still be on your newsfeed. But that doesn’t mean they are greenlit by Facebook’s automations.

It only means that for now their facebook ads are live. Just because you see a super spammy ad doesn’t mean you can create one as well – that’s false logic.

You’ll want to avoid sounding too spammy. Try to be skeptical of your own ads and look at them through the eyes of a machine whose only goal is to destroy your momentum if it thinks you sound spammy.

Then, tone down some of your ad copy, how hard you kick the pain points and how big you make your promises for results – until you get to the middle ground of having engaging copy that is also compliant with Facebook’s ad policies.

3 Best Practices for Facebook Ads

1. Review the Facebook ad policies at the same time as sales

This will help reduce the Facebook ad rejection surprise, if you keep facebook ad policies in mind while creating your sales strategy. Also, don’t give up on Facebook. Facebook is still the second most-widely used online platform, behind only YouTube. (TikTok may eclipse this – we’ll see).

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

2. Make sure your entire funnel is compliant

Facebook doesn’t just review your Facebook ad, they also look at your Facebook Business Page (your digital storefront), and your lander. You don’t want to leave ad copy that breaks policy on your LP and only make your ad itself compliant.

The whole funnel needs too follow Facebook ad policies.

3. Audit your ads before appealing

One of the dumbest mistakes even veteran ad agencies make is to resubmit a rejected Facebook ad right after it’s disapproved.

That hurts your score on the back end for your ad account. Many people do this based on the false logic that “Facebook has made a mistake.” Statistically, most of the time it’s the advertiser who made a mistake.

I can say this because I’ve worked with over 100,000 advertisers both when I worked at Facebook and in my own private practice for Facebook ad policy consulting.

TLDR: assume you are in the wrong, and find out why before submitting an ad again after a Facebook ad is disapproved.

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

How to appeal Facebook ad disapprovals

It’s that time again! Let’s debunk more incorrect info about Facebook ad policy. Wordstream’s blog incorrectly tells you this about appealing a rejected Facebook ad:

Requesting review does not send your ad to a human. It merely gives your ad’s rejection case to another machine who then says, “Oh, the 1st machine was right,” – 2nd machine.

The entire line of thinking here is wrong.

I think it stems from the urge to become a victim and feel helpless, instead of using logic and critical thinking to discover why your ad is under fire.

Here’s a controversial idea: You don’t need to appeal shit! If you discover why your ad was rejected and have 100% confidence you know why, then sure, change the ad then appeal it.

But, IMO, it’s better to create a new ad without the flags of the old ad and submit that.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

How to prevent or fix a Facebook ad disapproval

Establishing a baseline for what is allowed on Facebook and what is not allowed is vital. But, this can be one of the most challenging tasks you face.

If you recall what I mentioned earlier, about taking responsibility early on, instead of playing the victim, when it comes to Facebook ads not approved and not automatically assuming Facebook is wrong – it’s time to flip that on its head.

What do I mean? Well, Facebook’s automations can mistakenly approve ads that should be rejected. They are machines after all and machines break.

So, it’s possible that you have ads that were approved, but shouldn’t have been. Keep that in mind, when examining the ads you’ve run.

The best way to prevent your ads from being disapproved is to audit your funnel on a regular basis for compliance.

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

What to do for repeated or large volumes of Facebook ad disapprovals

Cause and effect: You have a shit ton of Facebook ads rejected over a 30 day period or 90 day period and now Facebook is giving you the stank eye.

The automations create a character profile of you based on your advertising history. Which means, even if you did nothing to get a disabled Facebook ad account with one major flag a bunch of tinier flags can add up.

If you have an overly extended ratio of rejected ads to approved ads, start right away repairing your ad account with ads you know will get approved.

What to do if your Facebook advertising account is disabled

The first thing you want to do when you have a disabled facebook ad account is NOTHING. I know, sounds weird but let me explain.

Often advertisers will get themselves in worse trouble by trying to act too quickly. They appeal a disabled ad account without ever knowing why it was disabled.

This makes your facebook ad appeal weak af. If you can’t communicate to Facebook ad support why your ad account was disabled and that you’ve learned from it then, your chances of getting it reactivated are zilch.

If your Facebook ad account is disabled then the 1st thing you need to do is pause. Don’t take any actions. Then look at your funnel. Find the biggest flag that could have shut you down and evaluate the state of your ad assets:

‣ Business Manager
‣ Ad Account
‣ Facebook Page
‣ Personal Profile
‣ Ad History

Then after, you can make the best decision to get your ads live again. Need more help? Just schedule a discovery call with me – Facebook ad policy is my zone of genius.

Edit or create a new ad

I only tell this to my clients whose funnel I’ve audited: once you have the exact reason why your Facebook ad was not approved – you can edit it and resubmit it for approval.

But, I usually only give this guidance once I’ve determined why an ad was rejected. The difference in my methods is I’m not guessing, since I’ve worked in ads at Facebook, I can tell without a doubt why an ad was rejected.

That, or simply create a new fresh ad without the same flags as the old one, as I mentioned earlier in this article.

Request another review of your ad

ONE of the biggest mistakes ad agencies make is to repeatedly request a review for a disabled Facebook ad account or rejected Facebook ad without ever knowing why they were shut down.

This is the equivalent of kicking your TV when the signal is shaky. Sometimes, you get lucky and this brute force approach works. But most of the time it hurts more than helps because you annoy the fuck out of Facebook and lose what remaining appeal chances you have.

Me? I’ll open up a dialogue with Facebook ad support first, before submitting an appeal, to get it on their radar.

And of course, I audit the funnel to determine the actual reason for a Facebook ban before ever contacting Facebook.

How to Get a Facebook Ad Approved

Really the best policy is to warm up new ad accounts before going into the hard-sell campaigns.

This gets Facebook a lot more friendly towards you – from an automations level – and more likely to approve more ads of yours.

Let’s put it this way – if you have a great history with Facebook without a shit ton of shut downs, then those ads which are on-the-line for getting rejected will often get a free pass.

Does this mean you can post any kind of ad regardless of Facebook ad policy? Of course not. But, you are more likely to have some leniency if you have a good ratio of approved ads over rejected ones.

Kinda like if you get pulled over by a cop, who sees you have 3 traffic violations this month, versus getting pulled over by a cop on the highway and when they check your license see you have a clean record.

Which traffic stop do you think will go more friendly for you?

Obviously the one with the clean record. Facebook operates in the same way. The fastest way to get a Facebook ad approved is to warm up accounts first and establish a history of approved Facebook ads before embarking on your main ads campaign that your clients hired you to run.

How to submit a review after Facebook Ads are rejected

I like to be 100% sure I know why Facebook put a client’s ad funnel on the radar before appealing. You’re probably tired of hearing me say this but it’s really the closest to fool proof you’re going to get.

If, by some strange miracle, your ad is completely legit without a Facebook ad policy violation, then by all means appeal the fuck out of it. But there is a method that works better than others.

Before I get into the method, let me also share, that about 1% of the 1000s of ad agencies I’ve worked with actually see their ads rejected due to a glitch. 99% of the time there is a hidden ad policy flag that just isn’t obvious.

And we all know that Facebook isn’t going to communicate what that flag is. So, the chances are slim to none that it is a Facebook bug. At least not the bug you think it is.

Here’s my method for submitting a review after a Facebook ad is rejected:

I uncover the ad copy or creative or flag on the lander that causes the ad to be rejected. Then I contact Facebook ad support and let them know specifically which flag I may have been flagged for and ask for them to appeal it for me.

This has a higher success rate than clicking on Request Review.

Learn More

Knowledge is power, yet we have a nation full of idiots who often regurgitate memes as news and don’t research jack before quoting someone famous lol. Don’t be that guy or girl or blender (if you self identify as a blender).

But the more you know the better off you are when it comes to avoiding Facebook ad rejections.

What I see happen a lot is advertisers quoting a “fact” they saw on a Slack channel, Facebook Ad Hacks Group or reddit post and basing their handling of Facebook bans from just guessing.

I’m not guessing. I worked at Meta, my info is a lot higher quality than randos online pretending to be experts. Ever seen Jerry from Rick & Morty and Rick will say made up fact, and Jerry will just agree to go along with the crowd?

Don’t be a Jerry. Be a Rick.

On the other hand, even if you memorized Facebook’s Ad Policies you’d still risk a shut down simply because Facebook’s bots flag you based on machine syntax not human. Facebook isn’t transparent about why you are flagged. I am.

Your ads have to follow a 1000 more rules than you are actually told about.

BUT – don’t miss out on an opportunity to never get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ads Policy – How to Safeguard Your Account

Facebook Ads Policy can seem hard to understand if you’re dealing with ad account restrictions – but no worries, I’ve worked at Meta and will guide you through it!

Been googling facebook ads policy to find out why you’ve been shut down on Facebook or how to prevent it?

Meta ads policy has a lot of changes recently that are throwing ad agencies for a loop!

With new markets opening up for Meta Quest, Voicebox AI Speech Generation and the Creator Monetization Program (which I worked on at Facebook)

– You may have run afoul of the new Facebook ad policies –

If you didn’t miss out on my guide to navigating Circumventing Systems, then you have the latest pro tips on avoiding Facebook ad bans.

In this article, I’ll share my expert advice coming from working at Meta on how to navigate the Facebook ads policy strategically instead of just guessing and hoping you don’t get shut down. You’re in safe hands today.

Just like my client, a Norwegian travel company discovered, there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Ads Policy Overview:

If you’re looking for guidance on Facebook ads policy you’re in the right place. With the massive layoffs Facebook has done since Nov 2022, Meta is relying on automations more heavily than ever before.

The challenge you the business owner, or you the ad agency face is creating killer ad copy that converts but also doesn’t run afoul of the facebook ad policies.

And unfortunately, you have a ton of bad advice given – both by outsourced sweatshop workers at Facebook ad support and by social media sites who only offer random guesses as facts when they are both dead wrong about Facebook Ads Policy.

One of the common fallacies is to click “Request Review” when reviewing your Facebook ad account’s Account Quality. 89% of the time that puts you into a loop with machines reviewing decisions by machines.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want to stop guessing on why Facebook flags you and get real answers?

Click here, to schedule a discovery call.

Facebook Ads Policy Checklist

Facebook Ad Checklist

2. Meta advertising policy principles

I think where a lot of folks go wrong is not understanding what Facebook’s goal is, and the internal philosophy behind ad flagging decisions when it comes to Facebook Ads Policy.

The human point of view, from the policy makers who told engineers I worked with, how to frame the automation’s machine logic for flagging.

Now, externally, Meta or Facebook says that it’s core guiding principles for Facebook’s philosophy are as follows:

• PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
• PROTECTING PEOPLE FROM FRAUD OR SCAMS
• PROMOTING POSITIVE USER EXPERIENCES
• PROMOTING TRANSPARENCY

Also advertisers must follow Community Standards and Advertising Standards. In addition, advertisers on Instagram must also follow the Instagram Community Guidelines.

In reality, these vague ass bullet points don’t truly communicate what Facebook prioritizes as a business: engagement.

It’s very similar to how YouTube’s algorithm switched up in 2012. Before 2012, YouTube ranked its videos by view count – the more people watched a video, the more it would be presented to other viewers.

The problem was that people learned to game this algorithm easily. All they had to do was to give a video a clickbait title, encouraging people to open it and watch a small portion of it.

Of course, they would quickly realize that the video didn’t do what it promised, so they immediately left it and moved onto the next video in the queue.

Before long people were complaining about the numerous click-bait videos. YouTube changed its algorithm in 2012, this time favoring duration – watch time – and session time (overall time spent on the platform per Influencer Marketing Hub).

Why do I bring up YouTube in an article about Facebook?

It’s because both platforms have the same goal: Keep users on their website as long as possible. Anyone who gets in the way of that will get punished with bans for breaking Facebook Ads Policy.

If you keep that in mind when considering why Facebook may shut you down for a piece of ad copy or a creative image it will help guide you to compliance.

(Check out my article Facebook ad account disabled next steps).

3. The ad review process

Facebook’s official policy, after you submit an ad for review is that they will decide if it’s a yes or no within 24 hours, deciding if it breaks Facebook Ads Policy.

But, what they don’t tell you is that the machines also review the total ratio of approved ads vs rejected ads in the past 90 days when you submit an ad.

Let’s say you have an ad that is kinda on-the-line but isn’t overtly against Facebook ad policies. BUT you recently had a shit ton of rejected ads. What will happen is the ad that is mostly ok, will get rejected.

And then this can trigger a full review of your ad account, and in turn lead to a shutdown if your ducks aren’t in a row.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

4. What to do if your ad is rejected or if your business asset is restricted

Here is where the shit starts to hit the fan: Facebook tells you to do 1 of 2 things:

“Create a new ad or edit your ad You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system.”

“Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.”

Here’s the fucked up part about that advice – if you have no clue why Facebook flagged you, how the hell are you going to edit and resubmit the ad??!

And we also see the same bad advice I mentioned above, about just clicking Request Review. The only time Request Review works is if you are already directly working with a competent person at Facebook who is manually monitoring the requests coming in (good luck with that).

The only real option you have is to work with an expert that knows exactly what the machines look for in your funnel to flag, remove those triggers and resubmit the same ad or a new ad without the same flags that break Facebook Ads Policy.

Did you already say something that got your Facebook ad account disabled?

Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes).We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Community standards

Another area of confusion for advertisers is understanding the line between Facebook feed content and advertiser content – when it comes to facebook ads policy.

Community Standards are just for non-advertisers – the Facebook users you are sending ads to. It’s simple stuff like don’t post nude photos or try to talk about terrorism obviously against Facebook Ads Policy.

Or don’t talk about how cocaine is a helluva drug. Even if…

Typically, you don’t see Community Standards violations for advertisers given these are 2 different policies, one for ads ( facebook ad policies) and 1 for reg folks – but if you are running ads about a sensitive topic, the post itself you make may get a CS flag too.

So, be aware of that.

But you know the real way Community Standards affects advertisers? Buying or renting ad accounts and Business Managers.

“As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.”

Funny how a policy regulating advertisers isn’t listed in the ad policies first, but in the Community Standards for people who don’t run ads. But there it is – Facebook forbids you from renting or buying ad assets from other advertisers.

Unacceptable content

When Facebook says “Unacceptable content” they mean “fake news.”

You’ll get hit with the “Unacceptable content” flag if you talk about covid. Although as I revealed to subscribers of my newsletter, Meta is rolling back Covid-19 Misinformation Rules.

That being said, you can also get hit with this flag if your ad mentions too many Personal Attributes for a specific group of people and the automations flag that as being discriminatory.

Are you already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Deceptive content

Deceptive content is a flag that mainly applies to ads Facebook’s automations think are Multilevel Marketing (MLMs) pyramid schemes.

If your promises of wealth, riches, and bikini babes seem too unrealistic, you’ll get hit with this flag.

High risk verticals for deceptive content flags include crypto, weightloss and how to start a business online. Or anything forex as this ban includes Prohibited Financial Products and Services.

Let’s say you get hit with a Circumventing Systems flag – you’ll also be hit on the backend, without your knowledge, with a Deceptive content flag.

And lastly, this automation flags you if you have pages that don’t load on your website.

For more info read How to Fix NonFunctional Landing Pages

Dangerous content

This is one of the few times Facebook is actually transparent. Dangerous content is self explanatory, no weapons, drugs etc.

The only thing that may come as a bit of a surprise here is that cigarettes and vapes are considered just as dangerous as knives or guns.

So, if you have an ad that can be misinterpreted for someone smoking or vaping, or your ad copy uses any of those words, you’ll risk getting flagged for dangerous content. Be thoughtful in how you word your ads.

Objectionable content

You’ll be pretty astounded when you hear what this flag covers. It isn’t as obvious as you’d think. Objectionable content is inclusive of the Personal Attributes flag but also it includes price gouging.

Remember when Logic Pro price gouged their shitty $30 web cams in 2020 and raised them up to $300 just because everyone was stuck at home during the pandemic? Or hand sanitizer that was $0.30 cents getting over charged?

That’s objectionable content in Facebook’s eyes. BUT it is grouped right along with pornography, cursing, and having low quality graphics on your ad creative and landing pages.

You wouldn’t think all those things were connected but to Facebook’s bots they are all under this flag. Aaaaand that includes any typos or misspellings as grammar flags are considered objectionable content too.

The TLDR is Facebook doesn’t want Facebook users to have a negative experience, so keep it positive.

Content-specific restrictions

Every now and then you’ll see a niche that does require you to follow not just Facebook ad policies but local laws in the city and state you advertise in. These are content-specific restrictions for the following categories:

• Alcohol
• Adult Products or Services
• Dating
• Cosmetic Procedures and Wellness
• Online Pharmacies
• Over-The-Counter Drugs
• Prescription Drugs
• Drug and Alcohol Addiction Treatment
• Financial and Insurance Products and Services
• Cryptocurrency Products and Services
• Online Gambling and Gaming
• Social Casino Games
• Subscription Services
• Hemp and Related Products

Let me save you a lot of time here and tell you point blank crypto products aren’t allowed on Facebook. They are low-key banned. Meaning, you are gonna get shut down in a short amount of time even if your 1st few ads slip through the cracks.

Adult products are banned – even if you see a few spam ads in the desktop right column for dildos or penis enlargement. Those ads have a terminal life span and will be caught and shut down.

For dating you have to apply and get accepted to run those ads. Same goes for gambling because that deals with local laws.

The other point I’d like to make here – to save you some time – CBD are not allowed on Facebook. You will get banned running them. Facebook is not a platform you can advertise CBD on.

Intellectual property infringement

Facebook says:

“Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.”

Where I see this pop up the most is ad agencies that name drop major brand names in ads without a licensing agreement established to use that brand asset.

But let’s face it: unless your Facebook Business Page is the official brand page of the brand or celebrity you’re name dropping, Facebook is going to assume you are not legit.

Proving you are will be a hassle – if you can even do this – so, my best tip here is make sure you refer to the topic and audience and the problem you’re solving rather than alluding you are BFF with Kim Kardashian.

Social issue, electoral or political advertising

This refers to ads about Social Issues, Elections or Politics – the hardest thing to run ads for. I would be super careful here. It is a quagmire – you risk every flag known to mankind for Facebook running these ads.

The special ad category was created just for this type of ad, as there are lobbying laws federally, and locally for your state that you have be clear on, separate from Facebook.

Things you should know

Facebook’s bottom line is that they hold you 100% responsible for following their facebook ad policies even if Meta doesn’t communicate ohhhhhh about 10,000 ad policies you are expected to follow.

But aren’t told about.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Understanding Facebook’s Advertising Standards

You have to keep in mind Facebook still operates like a startup despite being founded in 2004. As a result, the automations are imperfect in how they flag you for violating Facebook advertising standards.

Sometimes you’ll get a false baseline where an ad that should have been rejected was accidentally approved. Now, you’re thinking because that ad was approved you can duplicate it.

Then later, everything shuts down out of nowhere when the bots rescan your funnel.
That’s why having someone on deck who knows Facebook ad policy at a high level is crucial to your success. Otherwise you won’t know where the little hidden time bombs are in your ad copy, creative or privacy policy.

Common points of confusion

Facebook | Meta suggests these are the top flags people get running ads on Facebook:

I’ve worked with thousands of advertisers – SMBs to celebrities and I’ll share what the common points of confusion are from my experience. Both working at Facebook, and in my own private practice:

Assuming a human being is making the decisions to flag you or approve you

That’s a mistake. Facebook is 89% automated for every decision to approve or reject an ad. Maybe even 95% automated after 40K got laid off in 3 successive waves starting November 2022.

(Read my article about what it’s like getting laid off at Facebook here)

Resubmitting a rejected Facebook ad without finding the flag first

That’s one of the most common areas of confusion I’ve seen. People get an ad rejected, and assume Facebook made a mistake and don’t spend 30 seconds looking at the ad and just resubmit the same ad that has the same flag you were just shut down for in it!

It’s a better strategy to audit your ad for flags, remove them and then resubmit.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Enforcement of Facebook Ads Policy

Unlike a video game – the automations only give you a limited amount of chances before they shut down your Business Manager and possibly restrict your Facebook profile (the personal one not just Business Page) from advertising.

The enforcement part is never personal – no one at Facebook cares enough to keep track of you.

The key is to understand how the machines select your ad copy, how they scan it and what this means for your ability to run ads.

Facebook Ads Policy: What is reviewed

Facebook’s review process includes specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Contrary to what a lot of ad agencies think, the lander is included in the scans, not just the Facebook ad

Facebook Ads Policy: Business asset review

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Each ad asset – Page to Business Manager to Ad Account – has its own score. Each of these can become tainted separately from each other, or affect each other, based on the type of ad policy strikes you get.

Facebook Ads Policy: Outcome of review

Going back to Terminator’s Rise of the Machines – often the entire conversation on whether to let you run ads or not, is a conversation between 3 different neural networks.

Rarely are humans involved unless you understand how to get the right person to look at your ads at Facebook.

Facebook Ads Policy: Re-review of ads

Even if you got an ad approved – unless you are an expert at Facebook ad policy – you won’t know for certain if it is actually following Facebook’s ad policies.

Like I mentioned earlier, you can get re-scanned later for an ad that was approved, then later rejected.

As the article I wrote for Social Media Examiner discusses, you should screenshot rejected ads, then delete them. Or Facebook can and will re-open them later, and punish you a second time for an already rejected ad.

Facebook Ads Policy: Create a new ad or edit your ad

What I usually suggest when facing a rejected FB ad, is audit it first, determine why it was flagged, and replace the offending copy with approved ad copy.

And duplicate the ad with the corrected copy before submitting. That’s safer than resubmitting the same ad even with the correct changes.

Facebook Ads Policy: Request another review

I think this is used very ignorantly – most advertisers literally just mash buttons, impatient for ads to get live again, they use up vital chances to appeal a disabled ad account or rejected Facebook ad.

You should only request a review after you are speaking with someone at Facebook.

Additional policies that may apply to your ad

Facebook: Ads that run on Facebook must follow Facebook’s Community Standards which apply to all content on Facebook.
Instagram: Ads that run on Instagram must follow Instagram’s Community Guidelines which apply to all content on Instagram.
Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogs to upload products for use in Commerce surfaces, which are subject to our Commerce Policies.
Pages and Events: Advertisers may promote Pages or Events, which are subject to the applicable Pages, Groups and Events policies.
Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
Branded content: Ads may include branded content, which are subject to our Branded Content Policies.

Your website

Speaking of common misconceptions – people often don’t realize facebook scans the website you attach to traffic ads. But the bots do scan it. And every thing connected to it, so you have to make sure that it is entirely compliant, not just the optin or sales page.

Ad content

It’s good to have a basic checklist for your ads. Like something to review before you create ads, or after you are about to submit for review.

Ensure your ads:

Include improper grammar or punctuation.
Don’t include sexual content, nudity or allusions to sexual activity.
Don’t reference or imply a user’s personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
Don’t discriminate or promote discrimination.
Do not promote misleading or deceptive practices or products in any capacity.
Don’t run ads that contain images that portray non-existent functionality (for example, a “play” button that doesn’t play actual content).
Avoid making potentially misleading claims or set unrealistic expectations.
Do Not include low quality content (for example, using sensationalized or exaggerated language or withholding key information to entice someone to click on the ad).

Prohibited products in ads

Facebook doesn’t allow you to:

Promote the sale or use of adult products/services.
Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Learn more

I hope you’ve found this article on how to navigate the Facebook ads policy strategically instead of just guessing helpful.

I’ve created a lot of helpful guides on my blog, but nothing beats hands on guidance for avoiding shut downs from someone whose worked at Facebook for years.

What if you had a guarantee that your ads were compliant before they went live on Facebook?

What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

Facebook Ads Policy Violation Solution

Ad agencies: tired of getting the silent treatment from Facebook when all you want to do is get your Facebook ads live and revenue in the door?

I’m a Facebook ad policy specialist who worked at Facebook and I’m trusted by high level brands that take accuracy and results seriously.

I can show you how to resolve FB bans even if Facebook ad support is useless to resolve ad account restrictions.

Don’t lose any more money from Facebook bans and schedule your call with me now.

Don’t take my word for it, let my clients tell you what it was like working with me:

It shouldn’t be a mystery on what to do to recover from a ban. I strive for customer satisfaction, being a business owner myself.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to have a disabled Facebook ad account? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure expert-level Facebook consulting. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

Circumventing Systems – A Complete Guide

Looking to solve the Facebook ban hammer flagging you for Circumventing Systems?

You may be surprised to learn that Circumventing Systems is a relatively new flag. I remember when it came out I was working in advertising at Facebook (now called Meta). It appeared only after 2019.

This flag was mainly intended to stop the clickbait farms from creating dummy accounts BUT unfortunately regular advertisers like yourself often get hit with it too.

My last blog provided you with a Facebook ad account restricted guide, and today, you’ll get answers Facebook isn’t giving on how to solve a Circumventing Systems flag.

Why listen to me? Well, I worked at Facebook in ads for a few years, before promoted to back end tech. After that, I was advanced to a Project Manager position for the creator monetization program (Stars on Reels etc).

So, suffice to say:

Those other blogs you read are just guessing at the right answer.

My goal is to give advertisers a better roadmap than Facebook | Meta does, as FB will hang you out to dry with shutdowns but no explanations. I like to help folks, so I’ll help you today with Circumventing Systems.

(Also don’t miss out on the Facebook Ad Policies Checklist)

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service – book a discovery call here.

Circumventing Systems Guide 2.0

Circumventing Systems: Malicious Software

Facebook wants you to create ads across the Facebook platform that encourage connections, increased engagement, that are also relevant, safe for users and from authentic accounts.

They don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent Facebook’s ad review process. This also applies to app download ads.

Seems like it’s pretty obvious but don’t try to run ads for apps that are really a computer virus. Or any kind of malware.

Now, there has been a known glitch where advertisers running app install ads get flagged for “discriminating practices” but usually, you can chat in to Facebook Ad Support and get your ads live again for this particular glitch.

(Also, a good roadmap is: What to Do After Violating Facebook’s Ad Policies)

Have you noticed that people are getting hacked left and right? I think a lot of 3rd world countries whose economy is already even worse than most place, have decided to use hacking like a 9-5 job. Malaysia, Bangladesh, Philippines and more are the source.

I mention this because if your site has been hacked but you don’t know this Facebook will flag you for Circumventing Systems – and assume you are guilty too.

If your website has been hacked, the hacker may be using a credit card skimmer, installing malware on end user devices, launching pop-up ads, redirecting users to other websites, and doing things with user data without the end user’s consent.

People who have been hacked, for some dumbass reason, think Facebook will solve this for them – even though Facebook didn’t hack them and is not a cybersecurity company. At the same time…

Facebook’s Help Center is a joke with outdated articles, bad info and wrong answers.

If you have been hacked don’t ask Facebook for help – you need to remove the malware from your computer, and from your root files in your website database – so hire a cybersecurity company for that.

Circumventing Systems

If Facebook deems your ad as deceptive, promising a value proposition that it does not meet then you may get hit with the Circumventing Systems flag.

Some of my clients who got hit with this before working with me were casinos. The reason is because casinos often deal with real money, their ads can come across as MLM-y.

Well, if the ad copy isn’t properly vetted for ad policy compliance beforehand that is.

As Liana Lang, CEO of Power Up Strategy Inc. said, “Please meet Trevor, my ‘secret weapon’ for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads.”

Want the same white glove treatment navigating Facebook shutdowns? Click here, to schedule a discovery call.

The unfair advantage piece mainly refers to when you artificially try to inflate your engagement numbers by getting people to organically try to like and share content.

Affiliates marketers often do shit like this, and sure, it can be effective if you don’t get caught and it doesn’t look too fake. But when you have folks with fake-looking Facebook profiles without a picture, you might as well be a clickbait farm as well. So, don’t do this stuff to avoid the Circumventing Systems flag.

You’re thinking, “How hard can it be to follow Facebook ad policies??”

Well, it can be harder than it sounds because a machine is the one deciding if your ad copy is compliant or banned. (Check out my article Facebook ad account disabled next steps).

Circumventing Systems

If your Facebook ads are deliberately trying to skirt the facebook ad policies and are obvious about it you’ll get hit with the Circumventing Systems flag.

Examples of this could include:

‣ Misspelling prohibited words or phrases to avoid ad disapproval
‣ Manipulating trademark terms in the ad text, domain, subdomain, or logo
‣ Misspelling a trademark names (Nike –> Niky) to avoid restrictions on the use of that trademark

If you haven’t had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

What everyone (for the most part) knows about Circumventing Systems is that it’s a flag you get if you’re trying to get around Facebook’s policies. For example, creating a new ad account to run the same ads that already got shut down (stupid).

(You should be auditing your ads for policy strikes actively, learning from this, and not making new ads with the same fucking flags duh).

BUT Facebook doesn’t play fair either. Because, if the machines flagged you for innocent copy that perhaps has an idiom taken literally (“We’ll KILL competitors with this ad program!”) and you try to start again with a new Business Manager, if you aren’t doing this correctly, FB will flag you with Circumventing Systems.

Here’s what most people don’t know about Circumventing Systems: it’s a header flag. The automations often use this flag when they know something is wrong with your ads but either:

○ Aren’t sure what it is
○ Have additional flags they’re adding up
○ Flag you for a micro flag not a shut down flag

What this means for you:

The flag you’re told is Circumventing Systems but the real flag that got you shut down is entirely different. This makes is extremely difficult to pinpoint why you were really flagged.

Just know that even if you got the Circumventing Systems flag – it doesn’t mean that was the straw that broke the camel’s back.

Did you already get your Facebook ad account disabled? Don’t get ripped off! Read How to Recover Facebook Ad Accounts now

If you’ve been shutdown a lot but never got answers, you’re like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

“Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again.”

Want to see how I can help you? Schedule a free discovery call here. Or, if you’re in a rush, prepay for your consulting call and skip the line.

Spam Policies for Facebook Search

Let’s face it: the most clickbait sounding ad copy always sells the best. “Lose 50 pounds in 7 days” will get tons of clicks. BUT it will also get you shut down on Facebook.

The reason is that Facebook wants the ads to sound realistic. Meta does not like MLMs or a spam farm ads with ad copy like:

“1 Weird Trick to Reduce Belly Fat.”

Where this relates to Circumventing Systems is that because this is often used as a blanket header flag, you may get hit with it just for sounding spammy. NOT because you created new ad accounts to get around a shut down.

So, you want to find that sweet spot between high converting crazy promise ad copy and super compliant but dull Facebook ad copy. In between those 2 extremes you can get an ad with great CTR and ROI that doesn’t get you shut down.

Why Does a Facebook Ads Account Suspension Happen?

Usually you get banned because the automations have tracked a sequence of actions or behavior over a period of time and determined that you are a bad actor.

This can be either having too many ads rejected in a short amount of time or can be because you triggered a larger ban. Sometimes 1 or 2 banned words alone can get you completely shut down.

That’s why it’s important to keep track of your ad account health and ratio of approved vs disapproved ads.

And it’s vital to have a clear understanding of why you were shut down for each time you had an ad rejected or an ad account disabled – so you can prevent the same thing from happening again.

This really depends on your particular ad account history and the type of business that you run. Are you selling real estate or trying to do ads for crypto? Then you have a MUCH slimmer margin of error you’re allowed.

For most people, it is like a tracking system that awards negative points over a period of time. Just like when you get into a car accident your insurance rates go up.

The difference is there is 0 transparency with Facebook for why you have been shut down or how close you are to getting shut down from policy strikes you may not even know you are accumulating.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you’re looking to go from ignorance on Facebook ad policy to having some clarity.

Or wanna skip the bullshit and just find out how close your ad account is to a shut down and prevent it? Schedule a Facebook discovery call with me now.

Next Cloaking is when an advertiser sends Facebook ads to one landing page that is compliant but then it directs to a landing page that isn’t.

Facebook hates this (and hates affiliate marketers because they are often the ones doing that). It is enough to get you straight up banned at the profile level.

Quick recap on Cloaking and what’s not allowed:

⦿ Redirection to non-compliant content
⦿ Using dynamic DNS to switch page or ad content
⦿ Manipulating site content
⦿ Using click trackers to redirect users to malicious sites
⦿ Disguising your lander in any way

2. Manipulating ad text

If you’re running Google PPC ads, text manipulation is whenever someone uses text from multiple languages or Unicode blocks in an effort to bypass the automated system checks run by Google.

But it also includes misspelling brand names, or celebrity names to get clicks by fooling Facebook users into thinking they are clicking on one company, brand, or celeb when it’s really your company.

NOTE: This includes misspelling curse words

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

3. Using Redirects and Frames

Want a complete ban level flag instantly? Try to direct Facebook users to a new URL after they clicked on the original URL. While it’s similar to cloaking, redirects mean something different:

You have a main domain and an addon domain. If you’re redirecting from a main domain to an add on domain Facebook’s machines will think you are cloaking a URL and throw that ban hammer down harder than Chris Hemsworth as Thor.

I would encourage you to not use ANY redirects as innocent as you think they are.

A good example is advertisers who use a bridge page before a sales page and the sales page is the display URL in the ad, but the bridge page is the actual destination.

Facebook will think you are spammer if they see this redirect, so don’t do it. For more info read How to Fix NonFunctional Landing Pages

4. Repeated policy violations

Can you teach an old dog new tricks? I sure hope so. Because marketers who run multiple ads with the same flags – especially after already being told an ad isn’t compliant if it’s rejected – run the risk of Facebook bans.

Consulting programs and courses that teach you how to start a business and run FB ads sometimes tell you to run like 100 ads at once when just starting because they know FB automations may miss a few that violate their ad policies.

But if you do this, Facebook will hit you with the Circumventing Systems flag. So, don’t be a fuck up like that. Learn the dang policies and don’t repeat past mistakes.

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

How to Troubleshoot Circumventing Systems

Ah yes, what you’ve all been waiting for. How to f$^&ng fix the Circumventing Systems flag! Here is my best advice:

• Check to see how many ads you have had rejected in the past 60 days versus approved
• Make sure your website is safe from malware, run scans, hire a cybersecurity company
• Audit your marketing funnel for ad policy violations and find the exact reason you got flagged
• If you’re running app install ads make sure you aren’t using real money
• Look for ad copy that sounds like an MLM
• Make sure your ad copy sounds realistic to Facebook
• Don’t use evasive ad copy – ensure your spelling is correct
• Put a magnifying glass to your marketing and make it not sound spammy
• Take out all redirects from websites connected to your Facebook ads

Did you know your ads have to follow a 1000 more rules than you are actually told about?

Don’t miss out on an opportunity to never have to get flagged again by getting access to someone who has experience working at Facebook.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

Facebook Ad Policy Personal Attributes Made Easy

Looking for a solution to rejected Facebook ads because of the Facebook ad policy Personal Attributes flag?

One of the most common flags advertisers on Facebook get can often be confusing to figure out. Not every ad agency has the bandwidth to dig deep on this. And even more business owners don't even have the context to understand why Facebook shut downs happen.

My last blog provided you with a Facebook Ad Policies Checklist. And today, I'll explore exactly what the Personal Attributes flag is, why the automations target you, and best practices for saying Facebook ban free.

(Also a good roadmap: What to Do After Violating Facebook’s Ad Policies)

As Liana Lang, CEO of Power Up Strategy Inc. said, "Please meet Trevor, my 'secret weapon' for all things Facebook compliance. I highly recommend hiring him to help you out especially if you plan to be running ads."

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call.

Facebook Policy Personal Attributes Guide

What are personal attributes?

Personal Attributes is a detail about someone that ad copy calls out. Personal Attributes consist of targeting 1 specific group of people, and singling them out, negatively or positively. These attributes can be height, weight, age, gender, financial status, sexual orientation, or belonging to a subgroup.

One of the biggest roadblocks advertisers face when getting hit with a Facebook shut down is not being told why it happened. The rules of advertising when it comes the ole problem-pain-solution formula don't work on Facebook. Or they work but only if customized for Facebook ad policy.

What you consider normal may not be perceived the same by the bots that do the flagging within Facebook's ecosystem. That's why things get tricky. You may feel your ad copy sounds normal - but if you want to follow the Facebook ad policies, you gotta frame your copy specifically for Facebook's website.

Facebook Ad Policy Personal Attributes: GENERAL GUIDANCE

This list sounds deceptively simple. You're thinking, "How hard can it be to follow these 4 bullet points?"

Well, it can be harder than it sounds because a machine is the one interpreting your ad copy as compliant or ban worthy. (Check out my article Facebook ad account disabled next steps).

What "Text referencing or alluding to personal attributes or characteristics of the targeted group or individual," means, is if you are calling out a specific smaller sub group of people you can get the Personal Attributes flag.

Facebook's philosophy here is that if you are being too negative about a small enough group of people, they'll leave Facebook, feeling too singled out. And Facebook loses a lot of ad money if people leave Facebook for a competitor platform.

You and Your are tricky pronouns, because they do specifically call out the viewer. So, you'll need to be extra careful with how you use these 2 words. Especially if you single out an attribute of your target audience negatively AND use "you" or "your."

Facebook Ad Policy Personal Attributes: RACE OR ETHNICITY

This is a great example of what not to say. When you use the word "other" you are dehumanizing (aka "othering") a select group of people. Facebook doesn't like that because it sounds bad.

Navigating Facebook’s Advertising Policies as a Business is a good read too if you're looking to go from ignorance on Facebook ad policy to having some clarity.

Facebook Ad Policy Personal Attributes: RELIGION

If you're paying attention you may start to see the pattern - meeting "other" Buddhists isn't allowed. Saying a specific group of individuals after "you" isn't allowed.

Did you already say something that got your Facebook ad account disabled?

Don't get ripped off! Read How to Recover Facebook Ad Accounts now

If you've been shutdown a lot but never got answers, you're like one of my clients, Steve Martinez, Vice President of Apollidon Learning.

"Trevor took us through the process of getting one of our University of Texas ad accounts reinstated (within minutes). He offered some critical insights to why our Facebook Ad Account was disabled and shared options to reduce our chances of future issues. We have a better understand of how the algorithm works and know exactly what to do and say if our account gets disabled again."

Want to see how I can help you? Schedule a free discovery call here. Or, if you're in a rush, prepay for your consulting call and skip the line.

Facebook Ad Policy Personal Attributes: AGE

Ever hear the expression, "Never ask a woman her age?" Well, Facebook feels that way times 1000.

Some of my clients have included skin care companies, and they often have run into issues talking about looking younger or older. It's a really fine line here. As you can see saying "teenagers" is allowed, as well as "seniors" but definitely not combining "you" and "younger."

A good thought exercise before writing ad copy about age, is to say, "Would a person, sensitive to their age, get offended in any way by my ad copy?"

Filter your ad copy through that and you'll have a better chance avoiding the ban hammer.

SEXUAL ORIENTATION OR PRACTICES

It's generally a good idea to not talk about sexuality on Facebook in any context. But definitely don't say "Are you gay?" Especially given that some use "gay" as an insult.

And, you can see from the reoccurring theme like 80s nostalgia and Stranger Things, once again, don't use "other" before identifying a specific group of people.

It's much better to go 3rd person. That's a safer route than saying, "you" "your" or "other."

Already completely banned?

If you are running ads and spending $100K a year or more on ads, I can help with that.

Also check out: Top Reasons Why Facebook Disables Ad Accounts

Facebook Ad Policy Personal Attributes: GENDER IDENTITY

This is one of the newest Facebook Policy Personal Attributes flags that came out, very recently. According to Facebook, you can say "Come meet transgender singles."

But if I were you, I'd avoid doing so. It's a hot topic, very divisive, and the machines at Facebook want to eliminate any ad that may put Facebook in a bad light. While it's allowed right now within 6 months Facebook will impose stricter automations that will severely flag you for saying this.

PHYSICAL OR MENTAL HEALTH AND DISABILITY

Selling wheelchairs? Better not call your audience a legless freak! My heart goes out to folks struggling with a disability - mental health is important for those with extra challenges. As well as everyday people.

You can see that the pattern continues of not directly asking with "you" about someone's personal attribute. It's much better to use the 3rd person perspective here.

VULNERABLE FINANCIAL STATUS

One of the most common businesses to get flagged for vulnerable financial statuses are loan companies. Also, car accident personal injury attorneys also get hit with the Personal Attributes flag.

I hope you're starting to understand that on 1 level, the general idea about Personal Attributes is to not negatively call out details about your target audience. And to get more granular, this applies to each attribute.

Facebook Ad Policy Personal Attributes: VOTING STATUS

Attributing ownership of a ballot to a Facebook user here isn't allowed, whereas the 3rd person "Learn about voter registration" is kosher. The same goes with identifying a Facebook user in your target audience by voter registration card.

Facebook Ad Policy Personal Attributes: MEMBERSHIP IN A TRADE UNION

Do trade unions use Facebook ads much? I've never seen a Facebook ad about this but I'm not in a union. You'll read above that Facebook isn't not cool with advertising dissing Union reps - with "your" preceding it. A better version of this ad copy would be something like, "Issues with a Union rep?"

Facebook Ad Policy Personal Attributes: CRIMINAL RECORD

Asking someone if they are felon is not a great icebreaker. If felons are your target audience, Facebook probably isn't going to be the best platform. Even the 1st approved copy example would still get you flagged.

This is where Facebook tends to frustrate advertisers and businesses alike - because above Facebook says you can create ad copy about "previous offenses" but I guarantee you the automations will still flag and shut you down. If not at 1st, eventually they will.

It'd be better to partner up with a vertical who already serves this clientele, that has their email addresses, like a probation company, do a JV or just buy an email list and create a custom audience from it and/or Lookalike audience.

Facebook Ad Policy Personal Attributes: NAME OR IDENTIFICATION

I didn't even know this was a thing until I was hit with Facebook ads using my personal name - idk who sold my data, Shopify or something - and the company offered me personalized quilts with my name. Bad targeting on their part and against Facebook ad policy.

So, it's only a matter of time before they are shut down unless they change to a new tactic. And I hope I don't have to tell you not to ask for someone's Driver's License on a Facebook ad.

That's like saying, "Hey buddy, comment on this Facebook ad with your social security number, credit card number and billing zip!"

Examples of violating ads with personal attributes

Hopefully these examples give you a better idea of what Facebook will flag you for. The "Alternative ideas" are almost all useless because they are too vague.

If you need help rewriting ad copy to be compliant with Facebook I offer a prescreen service - book a discovery call here.

Getting the Language Right in Your Facebook Ad

There are a few techniques you can use to ensure Facebook doesn't flag you for Personal Attributes. One is to write everything in 3rd person. The other is to use a 1st person testimonial. These are pretty good alternatives than kicking the pain points a bit too hard.

However, you can still get flagged when using the 3rd person if you are too specific with who you call out with pain points. So, be careful there.

Determining Why Your Ad was Rejected

I have a process that has worked 100% of the time for identifying why a Facebook ad was rejected - but that's because I've worked at Facebook for many years.

If you don't know someone like me with this experience, skill and context, then I'd suggest taking a good look at the ad copy in your ad above the creative, below the creative as far as the headline goes, as well as your website.

Do the litmus test: Ask yourself, "If I was someone who got easily offended at any remark, positive or negative about myself, would this ad copy be on the line for a flag?"

Looking through that lens can help you identify potential Personal Attributes flags.

Fun fact: Facebook doesn't flag as seriously on landing page outside of the Facebook platform, when it comes to Personal Attributes. Does that mean you say whatever the hell you want like a drunk Gilbert Godfrey (RIP)?

The answer is no, you'll still get flagged if you negatively call out an attribute too specifically on your website. But, there is a little more wiggle room on an LP. Keep reading below for more details on Landing Pages (LPs).

Facebook Ad Policies and Landing Pages

Facebook | Meta has a list of verbatim words programmed into their automations and if you trigger this on your lander, yes, you'll still be flagged.

BUT, some words NOT allowed above a Facebook ad creative in the ad ON Facebook, are in a grey area on your landing page. Meaning, if everything else in your funnel IS compliant then, you can get away with a little bit more on your website than on Facebook itself.

Meaning because, simply said, Facebook.com is prime real estate 100% owned by Zuck | Parent Company Meta. Your website is yours, but if it's connected to Facebook ads, you'll have some scrutiny. For more info read How to Fix NonFunctional Landing Pages

Having trouble defining where that line exactly is for what you can and cannot say? This is my zone of genius, schedule a free discovery call here.

Avoid Using Words like "You" and "Other"

I hope I've beaten it into your minds enough that you really don't want to say "you" that much in an ad. Yes, you can say you and your in the 3rd person, but only a specific number of times before you get banned for Personal Attributes flags.

And with "other" I would just not say that at all before naming a group of people you're targeting.

Use Third-Person Narrative

This is a great technique for Facebook ban-proofing your ads. (So is my prescreen service). You are safer the more you are able to use the 3rd person, and avoid saying things like, "Want to lose weight off your fat a$%? Click Learn More!"

If you haven't had a chance yet, read my break down of Common Facebook Ad Policy Violations [Explained]

Even if you spent a week reading Facebook's Ad Policies you'd still be at risk of a shut down for Personal Attributes simply because there are ways Facebook's bots flag you that Facebook isn't transparent about.

Generally speaking, your ads have to follow a 1000 more rules than you are actually told about.

BUT - don't miss out on an opportunity to never have to get flagged again.

What if you had a guarantee that your ads were compliant before they went live on Facebook? What if you knew 100% without guessing why your ad account was disabled? What if you knew why your Facebook ads were blocked and had a path to get ads live again?

Keep reading for these answers and more:

New Solution to Facebook Ad Policy Violations

After years of working at Facebook, I understand exactly what ad copy in your funnel is triggering the automations and how to get compliant.

Get solid answers directly from the source instead guessing, googling, and playing roulette. Schedule a call with me and I can easily tell you proven reasons why the automations flag you and how to become compliant.

You'll be swapping out walking in a minefield of ad flags, to have a sure path to having your Facebook ad accounts protected from being disabled.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. I'm featured on the Queen of Facebook Mari Smith's Marketing Essentials Course.

Save energy and money - how much is it costing you to not know why Facebook is shutting you down? Talk today.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you're ok with waiting a bit longer, and entering the waitlist to see if you're eligible - Schedule a call or contact me via email.

Five Reasons Why You’re in Facebook Jail

What do ad agencies NOT banned by Facebook have that your ad agency sometimes lacks? Costly Facebook bans raise ad costs when your funnel isn’t bringing in the moolah and you’re stuck in Facebook jail but don’t know why. Sound familiar?

The challenge is reading between the lines when you get a Facebook ad policy violation because the reasons often seem obscure. Which ad policy did you violate? Below I’ll explain the most common ad policy violations.

Facebook Ad Policy Violations

A ton of your Facebook ads have just been rejected! What do you do? Sweating, worried, you look at your account quality score but see more mean red little letters telling you that you’re in Facebook jail.

What does this even mean? Maybe it has some answers?! Except this metric won’t actually tell you which ad policy violations weigh more heavily than others.

Was there just one ad policy violation that was the straw that broke the camel’s back? Or was it a sum total of all of them adding up?

It was a landing page issue, no wait perhaps it was controversial content (what the fuck is that?), or wait..those damn social issue flags!

Want to make sure your landing page doesn’t get flagged by Facebook? Click here.

I’ve spent years working at Facebook (even before the special ad category was invented) and today I’ll be blogging about Five Reasons Why You’re in Facebook Jail and what to do about it.

But FIRST you need to know how Facebook thinks. If you don’t know how Facebook sees your ad, that is one of the reasons you’re in Facebook jail.

Why trust me over all the other blogs online? I’ve worked at Facebook in ads, and tech, and with the engineers at Meta.

Trevor W. Goodchild is for brands that need MAXIMUM accuracy.

10-20% off is a the difference of tens, hundreds or even millions.

When one word can get you banned, you can’t afford to guess.

Just like my client, Amazon Reality Show star Juanita Ingram of The Expats International Ingrams you’ll discover there are micro flags in ad copy and landing pages that have to be removed first before attempting to appeal or relaunch a brand with Facebook.

Want the same white glove treatment navigating Facebook shutdowns?

Click here, to schedule a discovery call to avoid getting a disabled Facebook ad account.

Reason 1: You Don’t Understand How Facebook’s Sees Facebook Ads [Ad Policy]

When you create ads but don’t understand how the platform sees those same ads you’ll end up in Facebook jail. How can you not? It’s like never running track but entering the Hunger Games.

BUT – after you familiarize yourself with how facebook sees Facebook ads, and what they want to see, the disconnect won’t be as bad.

So how does Facebook see ads?

Direct from the source, let’s start with Facebook’s positive user experience blurb:

The average advertiser will not be able to read between the lines here and grok how Facebook’s philosophy described above applies to your funnel and your ads. I’ll help explain. For my essential guide to Facebook ad policies click here.

“We want to help ensure that the ads don’t detract from the overall experience across our technologies.”

Marketers reading that often fail to connect the real meaning behind it to shape how they run ads and as a result, come off more click bait-y than intended, and end up in Facebook jail.

Perhaps your ad accounts in your Facebook Business Manager get disabled so now you try your personal ad account. Everything goes fine for a while then that gets disabled too. Now your profile get restricted from advertising as well.

WTF??

Reread that line above again. “We want to help ensure that the ads don’t detract from the overall experience.”

What is Facebook referring to with the overall experience?

Meta or Facebook is referring to the everyday journey of the average consumer, logging onto Facebook to check their notifications.

Catching up on relatives that live in another city, seeing the Facebook Business Pages they liked, scrolling the feed for updates from their friends and websites that post news updates – this is the overall experience.

In the middle are the sponsored posts many Facebook users barely notice or distinguish from the non-ad posts.

Now let’s step into the shoes of Facebook’s policies and review the bots that ban ya.

Reason #2: You’re in Facebook Jail Because of Automations

A message to all the ad agencies spending $100K a year and up on Facebook ads:

We all know the Facebook ban bots are vicious but there IS a way to work with them and never get shut down. I know, because I’ve helped countless 7 and 8 figure ad agencies recover from Facebook bans or avoid them all together. But to do so, you have to get familiar with how Facebook automations decide to flag Facebook ads.

Facebook Ad Policy Progressive? Automations Are 1950s

If you want a persona, let’s look at Ward, from the hit series Leave It to Beaver.

Believe it or not, the way Facebook’s automations see Facebook posts very much align with 1950s conformism. And when they scan the Newsfeed for the Facebook ads that are running, if there is shocking content it will be removed.

For an in depth look at the top reasons why Facebook disables ad accountsclick here.

Can you imagine, Ward – the father figure in Leaves It to Beaver seeing an ad on Facebook that appeared too spammy or too sexual? An even sterner expression would be on his face. He’d be outraged to see this:

Admittedly the post above is pretty dated as you can see from the older build of Facebook’s platform but perhaps that fits this analogy of a 50s sitcom dad looking at your Facebook ad with scrutiny.

If your ad is too negative or too sexual it is going to get flagged and shut down, often without a specific explanation as to why. Because we are dealing with a very conservative Facebook 1950s sitcom dad automation.

So, don’t risk your revenue with guesses. If you want an escape plan from Facebook Jail, I’m like Michael Scofield with the blueprints for a way out.

Just like my client Darryl CEO of King Memory found out, and shared on LinkedIn there are specific ways to work with Facebook policies without losing conversions or getting stuck in Facebook jail:

Trevor W. Goodchild verifiably reveals what key metrics matter when staying out of Facebook jail. This means better more profitable decisions when ad buying and running campaigns. Schedule your discovery call now

How Facebook’s Core Values Shape Ad Policy Flagging

I’ll get to the Facebook ad policies you get flagged for most often soon enough. But it’s important not to skip this part because once you get how Facebook perceives ads this will help you reframe your ad copy and creative to be more compliant.

No, that doesn’t mean you can’t kick pain points or be negative sometimes to inspire FOMO, or the need for a solution to a problem, but it does mean considering Facebook ad policies first and then conversion elements for high converting Facebook ads.

So, one last time, let’s go back to Facebook’s ad policy philosophy of wanting to:

“…ensure that the ads don’t detract from the overall experience.”

If your ads are making Facebook users feel bad and they shoot a peace sign to the big FB, think about how many ads an average person sees in a day they won’t be seeing now. Are your Facebook ads blocked? Click here for expert guidance.

TLDR: If your Facebook ads are perceived as too sexual, too spammy, too clickbait-y, too misleading, too negative and Facebook users decide to get off Facebook, that’s a truckload of money you just took from Facebook.

Facebook will 😡 your ad now and remove it because you just lost them thousands of dollars because every single ad that Facebook user saw was paying Facebook money.

The kicker is Facebook has already told you this but, they have disguised these intentions behind generic wording to appear more consumer friendly (following their own policies of not being too shocking or negative). Full circle.

Now, let’s check out another Facebook ad policy violation that can put you in Facebook jail.

Reason # 3: You’re in Facebook Jail for Circumventing Systems

Is your patience running thin from random Facebook bans? You’re not alone! A Facebook ban that puts you in Facebook jail quite often is a Facebook flag that many don’t understand. I’ll share with you what it really means below:

Circumventing Systems in Facebook Ad Policy

In Facebook jail because of the Circumventing Systems flag? 10 million to one I can fix it. Facebook’s official explanation for that flag is essentially, “I pity the fool who thinks they can sneak around my policies.”

Ok ok, so the automations aren’t exactly as cool as Mr. T from the A-Team. But essentially that’s the external PR line that Facebook gives when you get that flag. But is this really what it means? Let’s look at 3 realistic scenarios for this flag:

• Requesting people to DM you on an ad
• Trying to run an ad again that was just rejected
• Creating a new ad or ad account after shut downs

Keep in mind this is a relatively new Facebook flag that emerged late 2019ish in response to the 2019 lawsuit that waged war against real estate ads using income and zipcode targeting parameters (that lawsuit also led to the special ad categories filter).

If you are requesting folks to DM you on a Facebook (or especially an Instagram) ad Facebook will assume you are trying to get around paying for clicks and flag you for circumventing the system.

Reason # 4: You’re in Facebook Jail for Re-Submitting Rejected Ads Again

You just got a Facebook ad rejected? Oh shit! Let’s just try to run it again! That kind of dumb ass thinking is why you’re getting banned.

Sorry not sorry for being so in your face about it but I’ve seen this thousands of times from the thousands of ad agencies I’ve worked with over the years helping them get compliant. It’s the same story every time:

“We got our ad rejected from Facebook, didn’t know why, so we tried to run it again!”

This is one of the biggest triggers for Circumventing Systems flag!!

The logic is (and we are talking machine-logic) that Facebook assumes you are trying to get around their automations by sheer number of ads submitted even if these ads have flags you’d been previously shut down for.

Don’t get me wrong, it is a tactic that can work. Do I advise it? Hell no. Because eventually, when a new ad policy is distributed across the platform Facebook’s bots will rescan existing ads and shut you down.

Even if the ads you were running were compliant at the time they went live.

Big agencies, who run 100s of ads in an ad set will often try to just overwhelm the automations by submitting so many ads that a few slip through that are not compliant. Or a bunch slips through depending on the bandwidth of Facebook’s servers.

Even if you are a smaller SMB, Facebook will assume that by resubmitting the same ad with the same flags again, that you are trying this tactic and that’s when you get hit with the Circumventing Systems flag.

The fix? Just don’t resubmit a rejected Facebook ad before finding out WHY it was rejected FIRST. And I can help with that. Want a free discovery call to see if I can help get your Facebook ads live again? Schedule your call here.

You’re in Facebook Jail for a Failed Relaunch

You’re saying, “I’ll just create it all again from scratch!” and it sounds easy right? Wrong. Facebook has extra safeguards in place now if you want to relaunch and it’s impossible to do without expert guidance most of the time.

Creating a New Ad Account or FB Page After Shutdowns

Now you’re like, ok, well, shoot, I’ll just make a new ad account. I’ll just make a new Facebook Business Page after my last one was restricted.

Well…you are in for a ride. There’s a 50/50 chance Facebook could miss this and your ads get live again. This will depend on the amount of traffic to the servers, how many ads are getting rejected and your personal history of rejections verses approvals.

But, more often than not, Facebook sees this attempt as a way of sneaking around their ad policies and will shut you down again. Except now, you are defined as a bad character, internally, and maybe your profile gets restricted from advertising.

Your Facebook Profile remember is not a Facebook Business Page – it’s all your personal profile page stuff with your picture and your friends on it. You have to have a Profile to create a Business Manager and advertise on Ads Manager.

That’s one key to many doors, now revoked. But, there is one last confusing ass reason you get the Circumventing Systems flag. One that really gets advertisers nerves in a jumble when seeing those ominous red letters in Ads Manager:

The X-Factor of Facebook Ad Policy

Facebook will often just slap the Circumventing Systems and disable ad accounts if they know you are violating ad policies, but can’t decide which one to use to shut you down with.

So in a sense, it becomes a header flag. An umbrella flag under which your actual Facebook ad policy violation flag sits. But, of course they won’t tell you about it.

Half the time they don’t know themselves because this shit is automated!

In order to solve that, you have to determine which flag triggered the Circumventing Systems flag, understanding that you aren’t actually being flagged for trying to sneak around their ad policies, but something else entirely.

My advice is to audit your funnel and determine which flags you have had recently that weighed the most heavily and triggered the circumventing systems flag before it gets to be too late and your ad assets are frozen.

Let’s now discuss Reason #5 for Facebook ad policy violations that’ll get you thrown in Facebook jail: Misleading Business Practices aka Unacceptable Business Practices flag.

Reason #5: You’re in Facebook Jail for Unacceptable Business Practices

Remember Circumventing Systems as a header flag for a litany of unrelated flags? Same thing here.

You gotta keep in mind a lot of shit is unacceptable to Facebook.

When you get flagged for an unacceptable business practice ad it could be 1 of 3 main header flags:

• Spam
• Unrealistic Claims
• MLM

Also, this flag is known as Misleading Business Practices.

I go into a lot more detail on Spam flags in my blog post Top 5 Reasons Why Facebook Ads Get Rejected, so peep that out for more details.

Remember when I mentioned the big promises of clickbait ads? This is kind of like a clickbait-lite flag. Facebook doesn’t come down as harshly most of the time for unrealistic claims unless you just have a whole bunch of them in a row.

Or, you just sound like a lunatic with something like “Lose 100lbs in 5 days with this new weight loss program.”

Are you starting to see how within the Facebook ecosystem, many of these flags are connected?

Clickbait flags are connected (but aren’t the same thing) as Unrealistic Claims. Circumventing Systems are connected to Unrealistic Claims (but aren’t the same) in both being header flags sometimes for unrelated ad policy violations.

MLM flags usually have to do with, although not exclusively, money. Talking about how much money you can make people online is a dangerous topic to approach given these MLM flags.

Do you want to spend 200 hours researching all the ways your ads could get flagged or would you rather just have instant answers within 60 minutes for exactly why your Facebook ads are getting flagged?

I’ve worked with celebrities, influencers, written for and consulted major social media publications and can help prevent you from getting the ban hammer. Keep reading for more info:

Five Reasons Why You’re in Facebook Jail Solution

I’ve worked at Facebook in ads, tech and project management, and my zone of genius is helping ad agencies get Facebook ads live again and preventing future shut downs.

Facebook Ad Policy Ban Fix

A full customer life cycle and cost are critical to getting true profit from your marketing, and Facebook bans are costly.

I’ll review your funnel and FULL cost of Facebook jail, letting you see the EXACT cause of FB bans and how to fix them to IMPROVE your immediate ad & marketing results and get ads live again.

Are you going to trust random articles online or someone like me, who has worked at Meta?

I’m trusted by high level brands that take accuracy and results seriously:

I can show you how to resolve FB bans even if Facebook won’t, and solve issues like advertising access permanently restricted.

Schedule a call with me and learn how to stop the domino effect when Facebook starts banning your entire funnel after a simple ad rejection.

Don’t take my word for it, let my clients tell you what it was like working with me.

My clients have included the social media marketing agencies of Tony Robbins, Harv Eker, and Dean Graziosi. How much is it costing you to not know why Facebook is shutting you down? Talk today.

I’m featured on the Queen of Facebook Mari Smith’s Marketing Essentials Course.

If you want to skip the line before this offer ends, immediately secure an expert-level Facebook consulting call from someone at Facebook. Book a call with me now!

If you’re ok with waiting a bit longer, and entering the waitlist to see if you’re eligible – Schedule a call or contact me via email.

Free eBook: Top 5 Reasons Agencies Fail at Facebook

About advertising restrictions

Facebook ad account restricted – what does it mean?

Advertising restrictions for unusual activity

How Serious is a Rejected Facebook Ad?

Facebook Restrictions: Facebook account restricted from advertising

What Disabled Facebook Ad Account Means

What is a Disabled Facebook Business Manager?

What Does it Mean When Your Facebook Page is Restricted?

More About Facebook profile Restricted From Advertising

How do I fix my restricted Facebook account?

Facebook Account Restriction Solution

How to Appeal a Disabled Facebook Ad Account

Common Reasons for Why An Ad Account is Disabled

How to Unrestrict My Ad Account: Glitches

How to Appeal a Disabled Facebook Ad Account

How to Unrestrict My Ad Account: What NOT to Do

How to Unrestrict My Ad Account: Misconceptions

How to Unrestrict My Ad Account: Strategy

Method 1: Use Facebook Support Chat / Email

Method 2: Use the Request Review of Restricted Ad Account form.

How to Unrestrict My Ad Account New Solution

Understanding Facebook’s Ad Account Policies

Submitting an Appeal to Facebook

Submitting an Appeal to Facebook

Preventing Future Ad Account Disabling

Conclusion

New Solution to Facebook Ad Policy Violations

TERMS AND POLICIES HOW WE WORK MORE POLICY TYPES

The delete Facebook movement continues to gain pace

VIOLENCE AND CRIMINAL BEHAVIOR SAFETY OBJECTIONABLE CONTENT INTEGRITY AND AUTHENTICITY RESPECTING INTELLECTUAL PROPERTY CONTENT-RELATED REQUESTS AND DECISIONS POLICIES UPDATING OUR COMMUNITY STANDARDS POLICIES ENFORCEMENT SECURITY FEATURES OVERSIGHT REPORTS RESEARCH TOOLS

Facebook advertising policy principles explained

#1: Name Your Page Accurately

#2: Have a Privacy Policy in Place if You Collect Data

Attention Agency Owners, Brand Marketers, and Consultants

#3: Don’t Imply That Facebook Endorses Your Promotions

#4: Observe Copyright at All Times

What are Facebook ad policies?

The latest Facebook advertising policies in 2023

The ad review process Facebook Policy

Facebook ad rejected, now what?

Facebook account restricted from advertising?

Facebook Policy Reviews and disputes

Facebook Policy Key takeaways

Facebook Policy Related articles

Facebook Policy Prevent Bans

New Solution to Facebook Ad Policy Violations

Disabled Facebook Ad Account Help

Understanding Facebook’s Ad Account Policies

Disabled Facebook Ad Account Reasons

Common Reasons for Ad Account Disabling

Facebook’s Ad Review Process

Immediate Steps to Take After Your Ad Account is Disabled

Disabled Facebook Ad Account Reviews

Reviewing Your Ad Content

Identifying Potential Policy Violations

Gathering Necessary Information

Submitting an Appeal to Facebook

Disabled Facebook Ad Account Appeals

How to Submit an Appeal

What to Include in Your Appeal

Tips for a Successful Appeal

Preventing Future Ad Account Disabling

Disabled Facebook Ad Account Prevention

Staying Up-to-Date with Facebook’s Ad Policies

Regularly Monitoring Your Ad Performance

Implementing Best Practices for Facebook Advertising

Disabled Facebook Ad Account Myths

Conclusion

Disabled Facebook Ad Account Wrap Up

New Solution to Facebook Bans

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Learn More

New Solution to Facebook Ad Policy Violations

Facebook ad account restricted – what does it mean?

TERMS AND POLICIES
HOW WE WORK
MORE POLICY TYPES

VIOLENCE AND CRIMINAL BEHAVIOR SAFETY
OBJECTIONABLE CONTENT
INTEGRITY AND AUTHENTICITY
RESPECTING INTELLECTUAL PROPERTY CONTENT-RELATED REQUESTS AND DECISIONS
POLICIES
UPDATING OUR COMMUNITY STANDARDS POLICIES
ENFORCEMENT
SECURITY
FEATURES
OVERSIGHT
REPORTS
RESEARCH TOOLS

What Does It Mean If My Facebook Ad Account Is Disabled?
Ad Account Disabled Facebook ?

Illegal Products and Services
Misinformation
Vaccine Discouragement
Discriminatory Practices
Inflammatory Content
Militarized Social Movements and Violence-Inducing Conspiracy Networks

Unacceptable Business Practices
Cheating and Deceitful Practices
Unrealistic Outcomes
Circumventing Systems
Prohibited Financial Products and Services
Spyware or Malware
Nonexistent Functionality

Unsafe Substances
Weapons
Ammunition or Explosives
Tobacco and Related Products